1 00:00:02,000 --> 00:00:07,000 Downloaded from YTS.MX 2 00:00:05,179 --> 00:00:07,007 - ♪ MTV ♪ 3 00:00:08,000 --> 00:00:13,000 Official YIFY movies site: YTS.MX 4 00:00:11,446 --> 00:00:12,577 [tape rewinding] 5 00:00:12,664 --> 00:00:13,926 [percussive hip-hop beat] 6 00:00:14,014 --> 00:00:15,885 [smooth hip-hop beat] 7 00:00:15,972 --> 00:00:17,713 [bassy hip-hop beat] 8 00:00:17,800 --> 00:00:20,455 [heavy hip-hop beat] 9 00:00:20,542 --> 00:00:22,457 - Of course it begins shaky. 10 00:00:22,544 --> 00:00:25,373 Here you have a DJ basically selling your record. 11 00:00:25,460 --> 00:00:28,637 [laughs] 12 00:00:28,724 --> 00:00:31,901 There's clearly an FBI warning on every label. 13 00:00:31,988 --> 00:00:34,425 [laughs] It is what it is. 14 00:00:35,731 --> 00:00:37,124 [chill music] 15 00:00:37,211 --> 00:00:38,777 - A mixtape was everything. 16 00:00:38,864 --> 00:00:41,476 - It was like sneakers. You went on the hunt for 'em. 17 00:00:41,563 --> 00:00:43,652 - Whatever the relevance of social media is, 18 00:00:43,739 --> 00:00:46,307 that's what a mixtape was at that time. 19 00:00:46,394 --> 00:00:48,178 - You could never disrespect a mixtape. 20 00:00:48,265 --> 00:00:50,267 - We were the tastemakers, man. 21 00:00:50,354 --> 00:00:51,442 - I freestyled on one of his tapes. 22 00:00:51,529 --> 00:00:52,878 When I was walking out, 23 00:00:52,965 --> 00:00:55,751 Tupac was walking out, Biggie was coming in. 24 00:00:55,838 --> 00:00:57,970 - Biggie was excited about the Best of Biggie Mixtape. 25 00:00:58,058 --> 00:00:59,059 He's like, "yo, I'm hearing the mixtape 26 00:00:59,146 --> 00:01:00,234 more than my album." 27 00:01:00,321 --> 00:01:01,713 - That was our whole outlet. 28 00:01:01,800 --> 00:01:03,759 We was platinum on mixtapes. 29 00:01:03,846 --> 00:01:05,500 - So I would take people's commercial hits, 30 00:01:05,587 --> 00:01:06,849 keep some of the melodies, 31 00:01:06,936 --> 00:01:08,546 but aim it straight at the neighborhoods. 32 00:01:08,633 --> 00:01:12,811 - Instead of playing albums, they were blasting mixtapes. 33 00:01:12,898 --> 00:01:16,076 - When "Tha Carter III" sold a million the first week, 34 00:01:16,163 --> 00:01:18,034 we weren't surprised necessarily 35 00:01:18,121 --> 00:01:19,383 because of the mixtapes. 36 00:01:19,470 --> 00:01:22,952 - A mixtape is a personal playlist from a DJ 37 00:01:23,039 --> 00:01:25,389 who feels this is the way the sequence should be. 38 00:01:25,476 --> 00:01:27,130 This is the story I'm trying to tell. 39 00:01:27,217 --> 00:01:28,566 These are the artists that I feel are the ones 40 00:01:28,653 --> 00:01:29,915 that are creating the vibe. 41 00:01:30,002 --> 00:01:31,613 And here it is from my perspective. 42 00:01:33,223 --> 00:01:34,920 That's a mixtape. 43 00:01:35,007 --> 00:01:37,053 - Well, the beginning starts off, in my memory, 44 00:01:37,140 --> 00:01:39,186 with a gold Maxell cassette. 45 00:01:40,970 --> 00:01:42,972 - Brothers and sisters, 46 00:01:43,059 --> 00:01:45,757 I don't know what this world is coming to! 47 00:01:45,844 --> 00:01:48,238 [Public Enemy's "Rebel Without a Pause"] 48 00:01:48,325 --> 00:01:50,849 - ♪ Yes, the rhythm, the rebel ♪ 49 00:01:50,936 --> 00:01:53,200 ♪ Without a pause, I'm lowering my level ♪ 50 00:01:53,287 --> 00:01:55,811 ♪ The hard rhymer, where you never been, I'm in ♪ 51 00:01:55,898 --> 00:01:57,900 ♪ You want stylin'? You know it's time again ♪ 52 00:01:57,987 --> 00:02:00,250 ♪ D, the enemy, tellin' you to hear it ♪ 53 00:02:00,337 --> 00:02:01,773 ♪ They praised the music ♪ 54 00:02:01,860 --> 00:02:03,079 ♪ This time they play the lyrics ♪ 55 00:02:03,166 --> 00:02:04,820 ♪ Some say no to the album, The Show ♪ 56 00:02:04,907 --> 00:02:07,779 ♪ Bum Rush, the sound, I made a year ago ♪ 57 00:02:07,866 --> 00:02:09,999 ♪ I guess you know, you guess I'm just a radical ♪ 58 00:02:10,086 --> 00:02:12,610 ♪ Not on sabbatical, yes, to make it critical ♪ 59 00:02:12,697 --> 00:02:15,135 ♪ The only party your body should be partyin' to ♪ 60 00:02:15,222 --> 00:02:16,875 ♪ Panther power on the hour from the rebel to you ♪ 61 00:02:16,962 --> 00:02:19,617 - Ay, yo, Chuck, man. I don't understand this, man! 62 00:02:19,704 --> 00:02:21,793 Yo, you got to slow down, man, you losin' them! 63 00:02:21,880 --> 00:02:24,448 - ♪ Radio, suckers never play me ♪ 64 00:02:24,535 --> 00:02:26,320 ♪ On the mix, they just okay me ♪ 65 00:02:26,407 --> 00:02:27,973 ♪ Now, known and grown ♪ 66 00:02:28,060 --> 00:02:28,974 ♪ When they're clocking my zone, it's known ♪ 67 00:02:29,061 --> 00:02:30,411 ♪ Snaking and taking ♪ 68 00:02:30,498 --> 00:02:31,716 ♪ Everything that a brother owns ♪ 69 00:02:31,803 --> 00:02:33,892 - ♪ Hard ♪ - ♪ My calling card ♪ 70 00:02:33,979 --> 00:02:36,025 ♪ Recorded and ordered, supporter of Chesimard ♪ 71 00:02:36,112 --> 00:02:39,028 ♪ Loud and proud, kicking live next, poet supreme ♪ 72 00:02:39,115 --> 00:02:40,856 ♪ Loop a troop, bazooka, the scheme ♪ 73 00:02:40,943 --> 00:02:42,684 - ♪ Flavor ♪ 74 00:02:42,771 --> 00:02:45,165 - ♪ A rebel in his own mind, supporter of my rhyme ♪ 75 00:02:45,252 --> 00:02:47,123 ♪ Designed to scatter a line of suckers ♪ 76 00:02:47,210 --> 00:02:48,994 ♪ Who claim I do crime ♪ 77 00:02:49,081 --> 00:02:50,431 ♪ They on my time ticket ♪ 78 00:02:51,301 --> 00:02:53,173 [bell tolls] 79 00:02:53,260 --> 00:02:54,696 - Uh. Uh, uh, uh. 80 00:02:54,783 --> 00:02:56,393 - [rapping indistinctly] 81 00:02:56,480 --> 00:02:58,439 - Uh, yeah. 82 00:02:58,526 --> 00:03:02,617 We're lowey and we're good to go-ey. 83 00:03:02,704 --> 00:03:04,706 - Tony Touch. 84 00:03:06,055 --> 00:03:07,796 - We couldn't upload hip-hop. 85 00:03:07,883 --> 00:03:09,406 We couldn't download hip-hop. 86 00:03:09,493 --> 00:03:11,103 We couldn't burn hip-hop to a CD. 87 00:03:11,191 --> 00:03:13,932 We physically had to be there. 88 00:03:14,019 --> 00:03:14,977 You had to be there. 89 00:03:15,064 --> 00:03:16,892 And the only other way 90 00:03:16,979 --> 00:03:19,024 that you could walk away from hip-hop 91 00:03:19,111 --> 00:03:22,593 and still hear it is if you had a tape. 92 00:03:24,943 --> 00:03:26,684 - Is New York in the house? 93 00:03:26,771 --> 00:03:27,859 Say it now. - Yes. 94 00:03:27,946 --> 00:03:30,471 [hip-hop music] 95 00:03:30,558 --> 00:03:31,994 - Think of New York as just-- 96 00:03:32,081 --> 00:03:33,256 - If you're talking about the '80s-- 97 00:03:33,343 --> 00:03:36,216 - I'ma be very honest with you, man. 98 00:03:36,303 --> 00:03:37,565 - Yeah, New York was funky back then. 99 00:03:37,652 --> 00:03:39,393 [laughs] I know. I can say it firsthand. 100 00:03:39,480 --> 00:03:41,656 - It was the-- it was a lot of hustling, 101 00:03:41,743 --> 00:03:43,135 you know, the drug era. 102 00:03:43,223 --> 00:03:45,834 - I got mugged almost double digits as a kid. 103 00:03:45,921 --> 00:03:48,271 - I would go into the bus, or the train station, 104 00:03:48,358 --> 00:03:50,142 I would snatch the jewelry, run off the bus. 105 00:03:50,230 --> 00:03:51,883 I'm just that kind of grimy nigga. 106 00:03:51,970 --> 00:03:54,886 I'm in New York, Brooklyn, grimy Brownsville nigga. 107 00:03:54,973 --> 00:03:56,453 - People wanting to hustle and get money, 108 00:03:56,540 --> 00:04:01,676 and trying to live fast and survive. 109 00:04:01,763 --> 00:04:03,634 - Regular project shit. 110 00:04:03,721 --> 00:04:07,116 [hip-hop music] 111 00:04:07,203 --> 00:04:08,726 - So, you know, I saw a lot of the hustlers 112 00:04:08,813 --> 00:04:12,426 making their money. - It was mostly drug money. 113 00:04:13,601 --> 00:04:16,038 - For me, growing up not knowing what you wanna do, 114 00:04:16,125 --> 00:04:17,344 you see influences, right? 115 00:04:17,431 --> 00:04:19,737 - I was offered to be in the street 116 00:04:19,824 --> 00:04:21,696 and do certain things 117 00:04:21,783 --> 00:04:25,047 that could have probably got me very rich very quick, 118 00:04:25,134 --> 00:04:27,354 or very dead very quick. 119 00:04:27,441 --> 00:04:28,746 - Well, you get a little money 120 00:04:28,833 --> 00:04:30,400 and now you on the block or you on the corner. 121 00:04:30,487 --> 00:04:32,794 - I chose that while they gon' sell $20 cracks, 122 00:04:32,881 --> 00:04:34,404 I'ma sell $20 tapes. 123 00:04:34,491 --> 00:04:36,101 I'ma get what they got, just a little slower. 124 00:04:36,188 --> 00:04:38,539 - We were hustling for two different causes. 125 00:04:38,626 --> 00:04:41,106 Some would be for the origin of what hip-hop is, 126 00:04:41,193 --> 00:04:42,717 and you being a DJ, 127 00:04:42,804 --> 00:04:44,414 and then the origin of being a hustler. 128 00:04:44,501 --> 00:04:46,155 So we combined the two. 129 00:04:48,026 --> 00:04:50,072 - This is a reel of recording tape. 130 00:04:50,159 --> 00:04:51,943 For years, people have been threading it, 131 00:04:52,030 --> 00:04:55,251 spilling it, tangling with it, and sometimes breaking it. 132 00:04:55,338 --> 00:04:57,340 - Cassettes were a result of 133 00:04:57,427 --> 00:05:00,038 kind of this constant technological quest 134 00:05:00,125 --> 00:05:04,042 to make things smaller and more powerful. 135 00:05:04,129 --> 00:05:06,523 - The cassette made it so that you could record it 136 00:05:06,610 --> 00:05:08,351 and then you could move around with it. 137 00:05:08,438 --> 00:05:10,397 - When I was a kid, I thought they looked like LEGOs. 138 00:05:10,484 --> 00:05:12,181 [laughter] 139 00:05:12,268 --> 00:05:13,400 - You could take it into your car. 140 00:05:13,487 --> 00:05:15,358 You could listen to it on your Walkman. 141 00:05:15,445 --> 00:05:18,405 - Not just share music, but decide what music 142 00:05:18,492 --> 00:05:21,582 they wanna be shared and in what way. 143 00:05:21,669 --> 00:05:23,410 - That was our Spotify. 144 00:05:23,497 --> 00:05:25,760 That was our place that we'd go. 145 00:05:25,847 --> 00:05:27,892 - Like, look. You're not in the streets hanging out, 146 00:05:27,979 --> 00:05:30,199 but this is what we was doing last night. 147 00:05:30,286 --> 00:05:32,070 - That was their Instagram page. 148 00:05:32,157 --> 00:05:33,811 That was their Twitter. 149 00:05:33,898 --> 00:05:36,640 - That was the Hot 97 of the streets, man, the tapes. 150 00:05:37,685 --> 00:05:39,469 - The first time I heard a mixtape 151 00:05:39,556 --> 00:05:41,123 it wasn't called a mixtape. It was-- 152 00:05:41,210 --> 00:05:42,907 - Loads of live recording. 153 00:05:44,648 --> 00:05:47,085 - They were tapes of jams in the park. 154 00:05:47,172 --> 00:05:49,436 They were tapes of club performances. 155 00:05:49,523 --> 00:05:52,352 - You got all these groups that aren't really recording, 156 00:05:52,439 --> 00:05:54,005 they're just performing. 157 00:05:54,092 --> 00:05:58,575 Their live shows are being documented on cassette. 158 00:05:58,662 --> 00:06:00,055 And those cassettes are circulating. 159 00:06:00,142 --> 00:06:01,970 - Some of the first hip-hop I experienced 160 00:06:02,057 --> 00:06:03,624 was listening to these party tapes. 161 00:06:03,711 --> 00:06:04,842 [smooth music] 162 00:06:04,929 --> 00:06:07,236 - Who's that girl? 163 00:06:07,323 --> 00:06:09,281 - We knew the exact feet to stand away 164 00:06:09,369 --> 00:06:11,501 from that blasting speaker 165 00:06:11,588 --> 00:06:14,504 to catch the DJ and the emcee that was rocking 166 00:06:14,591 --> 00:06:16,506 where it wouldn't be staticky. 167 00:06:16,593 --> 00:06:19,335 - If I had the newest Cold Crush Brothers tape, 168 00:06:19,422 --> 00:06:22,207 I could be 15 and sit with a conversation 169 00:06:22,294 --> 00:06:23,774 with people 20 years old. 170 00:06:23,861 --> 00:06:25,297 Because you had to dub it from me. 171 00:06:25,385 --> 00:06:26,951 You had to ask me where I got it. 172 00:06:27,038 --> 00:06:29,693 And that warranted us to have conversation. 173 00:06:29,780 --> 00:06:31,739 - ♪ We battle fantastic ♪ 174 00:06:31,826 --> 00:06:34,350 ♪ And here's a little gift ♪ 175 00:06:34,437 --> 00:06:36,700 ♪ To let you know, before you go ♪ 176 00:06:36,787 --> 00:06:38,702 ♪ Just who you're fucking with ♪ 177 00:06:38,789 --> 00:06:41,052 - The recording was so low-fi you felt like you were there. 178 00:06:41,139 --> 00:06:42,837 You could hear needle scratches. 179 00:06:42,924 --> 00:06:44,578 You could hear people in the background. 180 00:06:44,665 --> 00:06:47,711 - You have to imagine what this was in your own mind. 181 00:06:47,798 --> 00:06:49,060 Imagine the environment. 182 00:06:49,147 --> 00:06:50,627 - "Yo, yo, Murph, go get me a drink." 183 00:06:50,714 --> 00:06:53,195 This is on the tape. - You imagine yourself there. 184 00:06:53,282 --> 00:06:56,241 - The cassette is actually making you more intelligent 185 00:06:56,328 --> 00:06:58,069 about what you're doing, 'cause you can't see it. 186 00:06:58,156 --> 00:06:59,723 - And you wanna go there. 187 00:06:59,810 --> 00:07:02,770 - So you have to create in your own mind the scenario, 188 00:07:02,857 --> 00:07:05,076 the situation, just like reading a book. 189 00:07:05,425 --> 00:07:08,819 - "Back up off the ropes. Back up off the ropes." 190 00:07:08,906 --> 00:07:11,431 And they'd be like-- ♪ Mary, Mary ♪ 191 00:07:11,518 --> 00:07:13,911 ♪ Where are you going to ♪ 192 00:07:13,998 --> 00:07:15,217 On. 193 00:07:15,304 --> 00:07:18,394 - ♪ Party people, gon' get funky ♪ 194 00:07:18,481 --> 00:07:19,830 ♪ Yeah ♪ 195 00:07:19,917 --> 00:07:22,964 [hip-hop music] 196 00:07:23,051 --> 00:07:25,793 - Then I'd be like--I just be feeling like I'm in there, man. 197 00:07:25,880 --> 00:07:27,925 ♪ ♪ 198 00:07:28,012 --> 00:07:30,841 - Cold Crush, Fantastic 5, Force MDs... 199 00:07:30,928 --> 00:07:32,930 - Grandmaster Vic, block parties... 200 00:07:33,017 --> 00:07:36,238 - Zulu Nation, Afrika Islam, Afrika Bambaataa, 201 00:07:36,325 --> 00:07:38,109 Red Alert, Jazzy J... 202 00:07:38,196 --> 00:07:40,111 - Bizzy Bee, Kool Moe Dee battle. 203 00:07:40,198 --> 00:07:41,939 - Mr. T-Bone, Teddy Ted, Lil Black, 204 00:07:42,026 --> 00:07:44,202 Cisco Kid, and Eazy AD. - Mm. 205 00:07:44,289 --> 00:07:45,813 - So that was before-- 206 00:07:45,900 --> 00:07:48,380 before Grandmaster Caz, JDL... - Wow. 207 00:07:48,468 --> 00:07:51,296 - And KG got into Cold Crush Brothers. 208 00:07:51,383 --> 00:07:53,516 - What year is this? - That was '77. 209 00:07:53,603 --> 00:07:55,257 - And what mixtape, like a party tape? 210 00:07:55,344 --> 00:07:56,780 - No. I was just a party tape. 211 00:07:56,867 --> 00:08:00,697 You know, the crazy thing is that DJs didn't even 212 00:08:00,784 --> 00:08:02,307 make their own mixtapes. 213 00:08:02,394 --> 00:08:05,180 It was somebody just literally bootlegging the event. 214 00:08:05,267 --> 00:08:08,096 [hip-hop music] 215 00:08:08,183 --> 00:08:11,186 - The music was-- was bursting at the seams, 216 00:08:11,273 --> 00:08:12,579 couldn't be contained. 217 00:08:12,666 --> 00:08:14,885 There had to be people who were selectors. 218 00:08:14,972 --> 00:08:17,061 You had club DJs. 219 00:08:19,281 --> 00:08:21,283 You waited all week for that Thursday night, 220 00:08:21,370 --> 00:08:23,415 Friday night, Saturday night, whatever it was, 221 00:08:23,503 --> 00:08:24,939 to hear the best music, 222 00:08:25,026 --> 00:08:27,898 and to be exposed to music you did not know of. 223 00:08:27,985 --> 00:08:29,421 - Just hearing it live-- 224 00:08:29,509 --> 00:08:31,249 just hearing the emcee on the mic live, 225 00:08:31,336 --> 00:08:33,904 and the DJ bringing the record back and forth-- 226 00:08:33,991 --> 00:08:36,298 and you could hear the crowd in the background. 227 00:08:36,385 --> 00:08:38,343 Oh, man, I was mesmerized. 228 00:08:38,430 --> 00:08:40,563 I wanna be a part of this. 229 00:08:44,698 --> 00:08:50,573 [record scratching] 230 00:08:57,885 --> 00:08:59,756 - What we'd do hours in a-- at a time, 231 00:08:59,843 --> 00:09:02,759 in our living room or in a bedroom. 232 00:09:02,846 --> 00:09:06,241 12 hours, doing the same thing. 233 00:09:06,328 --> 00:09:08,548 That's how we got to where we are today. 234 00:09:08,635 --> 00:09:10,941 Here we go, baby. Here we go. 235 00:09:11,028 --> 00:09:12,552 Showtime, damn it. 236 00:09:12,639 --> 00:09:13,596 [LL Cool J's "Rock The Bells"] 237 00:09:13,683 --> 00:09:14,989 Showtime. 238 00:09:15,076 --> 00:09:17,644 - ♪ LL Cool J is hard as hell ♪ 239 00:09:17,731 --> 00:09:20,255 ♪ I'll battle anybody, I don't care who you tell ♪ 240 00:09:20,342 --> 00:09:23,258 [record scratching] 241 00:09:28,742 --> 00:09:31,788 - Like, I always used to want-- like, make whatever artist 242 00:09:31,875 --> 00:09:32,963 have a stuttering problem. - [chuckles] 243 00:09:33,050 --> 00:09:39,927 ♪ ♪ 244 00:09:41,058 --> 00:09:42,625 - Woo! 245 00:09:44,018 --> 00:09:45,454 Woo! 246 00:09:46,237 --> 00:09:47,325 Yes. 247 00:09:47,412 --> 00:09:49,110 Oh, Where's that at? 248 00:10:19,706 --> 00:10:23,013 - After the live party scene, 249 00:10:23,100 --> 00:10:25,755 everyone is making their own cassettes. 250 00:10:25,842 --> 00:10:27,888 My grandmother used to have Maxell cassette tapes. 251 00:10:27,975 --> 00:10:30,325 She used to go and she used to have a-- 252 00:10:30,412 --> 00:10:32,370 a tape recorder, like, a flat, square joint 253 00:10:32,457 --> 00:10:34,198 that she'd go to church with. 254 00:10:34,285 --> 00:10:36,244 She would record the services. 255 00:10:36,331 --> 00:10:38,420 And I would take the toilet paper 256 00:10:38,507 --> 00:10:41,075 and put it inside the little hole, tape over it. 257 00:10:41,162 --> 00:10:44,426 - Now everyone taping the radio. 258 00:10:44,513 --> 00:10:45,819 - We are out of time. 259 00:10:45,906 --> 00:10:47,211 That's it for our show this week. 260 00:10:47,298 --> 00:10:48,735 Our associate producer is Bob Pickett. 261 00:10:48,822 --> 00:10:50,214 I'm Bob Slade. Keep a good thought. 262 00:10:50,301 --> 00:10:52,434 - There used to be this guy named Bob Slade 263 00:10:52,521 --> 00:10:54,741 who used to do, like, this just public service announcement 264 00:10:54,828 --> 00:10:56,307 before the rap show. 265 00:10:56,394 --> 00:10:59,310 It was just a cappella with a whole lot of reverb. 266 00:10:59,397 --> 00:11:02,966 You could hear each of the cars putting it on before 9:00, 267 00:11:03,053 --> 00:11:04,664 because they--they didn't-- 268 00:11:04,751 --> 00:11:06,666 you didn't wanna miss the first shit. 269 00:11:06,753 --> 00:11:09,625 - 'Cause hip-hop was playing on the radio for, like, one hour. 270 00:11:09,712 --> 00:11:11,801 - So you would hear his voice. 271 00:11:11,888 --> 00:11:13,498 - Like, you had to have that hour. 272 00:11:13,585 --> 00:11:16,066 - And it became synonymous with hip-hop. 273 00:11:16,153 --> 00:11:20,331 - It's time for ♪ DJ Red Alert ♪ 274 00:11:20,418 --> 00:11:22,551 - Radio used to be very uncool. 275 00:11:22,638 --> 00:11:25,641 Grandmaster Flash was offered a radio show 276 00:11:25,728 --> 00:11:28,296 when it was called XLO, before it was Kiss FM, 277 00:11:28,383 --> 00:11:29,471 and he turned it down. 278 00:11:29,558 --> 00:11:31,081 Bambaataa quit. 279 00:11:31,168 --> 00:11:32,300 He was there for a couple weeks. 280 00:11:32,387 --> 00:11:33,910 Jazzy J quit. 281 00:11:33,997 --> 00:11:35,216 He was there for a couple weeks. 282 00:11:36,739 --> 00:11:38,306 But Red Alert stayed. 283 00:11:38,393 --> 00:11:42,353 - You may hear me play, like, you know, some R&B, 284 00:11:42,440 --> 00:11:45,530 like a Kashif or Lillo Thomas, just to name a few. 285 00:11:45,617 --> 00:11:47,750 And then I put in, along with it, 286 00:11:47,837 --> 00:11:49,883 some "Rock It" by Herbie Hancock, 287 00:11:49,970 --> 00:11:52,276 and some Run DMC, some Whodini. 288 00:11:52,363 --> 00:11:56,367 - He was the beginning, the first uptown on the radio. 289 00:11:56,454 --> 00:11:59,631 Radio only was on in New York from 9:00 PM to 12:00 midnight. 290 00:11:59,719 --> 00:12:00,850 But don't get it fucked up. 291 00:12:00,937 --> 00:12:03,461 I can't explain to you what it was like 292 00:12:03,548 --> 00:12:07,335 to hear, like, Chuck D or Flavor Flav on a drop saying-- 293 00:12:07,422 --> 00:12:10,555 - Yeah, boy! 294 00:12:10,642 --> 00:12:11,687 - See ya! - See ya! 295 00:12:11,774 --> 00:12:12,949 - Rock the jam, y'all! 296 00:12:13,036 --> 00:12:15,952 [hip-hop music] 297 00:12:16,039 --> 00:12:17,867 ♪ ♪ 298 00:12:17,954 --> 00:12:19,782 - There was a club called Harlem World. 299 00:12:19,869 --> 00:12:22,437 Brucie and Starchild used to DJ up there. 300 00:12:22,524 --> 00:12:24,134 The hustlers, the drug dealers, 301 00:12:24,221 --> 00:12:26,963 that was coming there was hearing these tapes. 302 00:12:27,050 --> 00:12:28,704 "Now, how much for that tape? 303 00:12:28,791 --> 00:12:31,141 I'll pay you $100 right now, because that's the only tape." 304 00:12:31,228 --> 00:12:34,797 - "I got a personalized so-and-so mixtape." 305 00:12:34,884 --> 00:12:36,886 - You got to remember, we would have killers, and drug dealers, 306 00:12:36,973 --> 00:12:38,758 all kind of crazy motherfuckers in there. 307 00:12:38,845 --> 00:12:42,631 Like, Alpo used to buy tape from me for $500. 308 00:12:42,718 --> 00:12:44,241 "Yo, give me that tape." Nah, I can't do it, Po. 309 00:12:44,328 --> 00:12:45,677 "I'll give you 100." Nah. 310 00:12:45,765 --> 00:12:47,114 "Give you $300." Nah. "I'll give you $500." 311 00:12:47,201 --> 00:12:48,550 Here, take the fucking tape, Po. 312 00:12:48,637 --> 00:12:50,378 [laughs] Take that, right? 313 00:12:50,465 --> 00:12:53,076 - Or they'll go ahead and say, "yo, can you make a tape for me 314 00:12:53,163 --> 00:12:54,338 shouting my name out?" 315 00:12:54,425 --> 00:12:55,949 - We would make the tape right there, 316 00:12:56,036 --> 00:12:57,298 and they would come in, we'd shout them on the tape 317 00:12:57,385 --> 00:12:58,386 right there when they came in. 318 00:12:58,473 --> 00:13:00,344 - March 17th, Rooftop. 319 00:13:00,431 --> 00:13:03,130 - Yo, shout out this Alpo and Rich Porter at The Rooftop. 320 00:13:03,217 --> 00:13:04,740 - And I used to have, like, cheese lines. 321 00:13:04,827 --> 00:13:06,437 Like, 'cause everybody knew I had an operation. 322 00:13:06,524 --> 00:13:08,309 I would do Friday, 323 00:13:08,396 --> 00:13:09,614 but I wouldn't sell you Friday's tape 324 00:13:09,701 --> 00:13:11,660 because, you know, Friday was for next week. 325 00:13:11,747 --> 00:13:13,749 I'm selling you last week's tape. 326 00:13:13,836 --> 00:13:18,101 - The exciting tape emerged from Brucie B. 327 00:13:18,188 --> 00:13:19,886 He became the standard. 328 00:13:19,973 --> 00:13:21,583 - They'll tell you beachside, the little line. 329 00:13:21,670 --> 00:13:22,976 They thought I was selling coke and cracks in my booth, 330 00:13:23,063 --> 00:13:24,194 but it was just tapes, you know? 331 00:13:24,281 --> 00:13:25,935 - [laughs] - Yeah. 332 00:13:26,849 --> 00:13:29,809 - He'll have five tape decks, and he'll copy the tapes. 333 00:13:29,896 --> 00:13:32,289 Then he'll take the four tapes that he made, 334 00:13:32,376 --> 00:13:33,769 sell those tapes, 335 00:13:33,856 --> 00:13:35,553 take the fifth tape and copy that one, 336 00:13:35,640 --> 00:13:37,860 and start the next one and sell it for $20. 337 00:13:37,947 --> 00:13:39,427 He said, "Okay, we'll get together. 338 00:13:39,514 --> 00:13:41,124 I take ten, you take ten." 339 00:13:41,211 --> 00:13:43,518 We were cleaning they ass up. 340 00:13:43,605 --> 00:13:46,042 Yo, we were cleaning they ass up. 341 00:13:46,129 --> 00:13:48,305 - If you really wanna be honest-- 342 00:13:48,392 --> 00:13:49,698 - That's what it really was. 343 00:13:49,785 --> 00:13:51,743 It was the soundtrack to the drug dealers. 344 00:13:55,182 --> 00:13:58,359 - To record an instrumental track for dudes to rap over, 345 00:13:58,446 --> 00:14:00,274 you needed a band and a studio. 346 00:14:00,361 --> 00:14:02,711 And, you know, all that was, you know, really expensive. 347 00:14:02,798 --> 00:14:05,148 Taking any turntable and recording 348 00:14:05,235 --> 00:14:07,455 a break into a tape-- 349 00:14:07,542 --> 00:14:10,414 you know, you pressed record and paused. 350 00:14:10,501 --> 00:14:12,329 The tape was paused. 351 00:14:12,416 --> 00:14:13,461 The break is coming. 352 00:14:13,548 --> 00:14:15,593 - [vocalizing] 353 00:14:15,680 --> 00:14:17,204 - Go to the break part. 354 00:14:17,291 --> 00:14:19,684 - You release the pause right on the one. 355 00:14:19,771 --> 00:14:23,036 - Play your song again. [vocalizing] 356 00:14:23,123 --> 00:14:25,952 - Stop it right on beat, roll back, do it again. 357 00:14:26,039 --> 00:14:28,693 - And you had to go play whatever your source was 358 00:14:28,780 --> 00:14:31,174 ten times onto the cassette, 359 00:14:31,261 --> 00:14:35,831 use the pause button as the joint between each loop. 360 00:14:35,918 --> 00:14:38,138 So now you get 16 bars out. 361 00:14:38,225 --> 00:14:41,141 Young kids were doing this in the hood 362 00:14:41,228 --> 00:14:45,797 to get a bed of music that they liked from a certain record. 363 00:14:45,885 --> 00:14:47,887 [knock on door] - Yo, yo. 364 00:14:47,974 --> 00:14:49,149 - What up, Tone? Come down, man. 365 00:14:49,236 --> 00:14:50,715 - Oh, yo. - Hang out, man. 366 00:14:50,802 --> 00:14:52,717 - What's happening? 367 00:14:52,804 --> 00:14:54,850 Yo, man. - Little messy in here. 368 00:14:54,937 --> 00:14:57,461 - Oh, man. This is fly, B. 369 00:14:57,548 --> 00:14:59,637 - The biggest impact of all time 370 00:14:59,724 --> 00:15:01,944 for this whole mixtape phenomenon, 371 00:15:02,031 --> 00:15:03,903 it goes straight to Kid Capri. 372 00:15:03,990 --> 00:15:07,341 - Kid Capri lit up the room the moment he walked in it. 373 00:15:07,428 --> 00:15:08,690 - This Kid Capri's a living legend. 374 00:15:08,777 --> 00:15:10,170 - There was great DJs, 375 00:15:10,257 --> 00:15:11,606 Jam Master Jay, all these dudes, 376 00:15:11,693 --> 00:15:13,347 and they were superstars. 377 00:15:13,434 --> 00:15:15,479 But they were superstars behind a group. 378 00:15:15,566 --> 00:15:17,917 I wanted to be the dude. I wanted to be the mic. 379 00:15:18,004 --> 00:15:19,788 I wanted to be everything. 380 00:15:19,875 --> 00:15:22,747 - What Brucie B created, 381 00:15:22,834 --> 00:15:25,359 he put it on steroids. 382 00:15:25,446 --> 00:15:27,448 - I used to just make these little tapes for myself. 383 00:15:27,535 --> 00:15:29,798 When you heard 'em, you know, you felt like you was there. 384 00:15:29,885 --> 00:15:32,322 - He was able to sort of capture an experience. 385 00:15:32,409 --> 00:15:33,715 - It could be in my hallway 386 00:15:33,802 --> 00:15:35,412 and sound like it was a live show. 387 00:15:35,499 --> 00:15:37,414 - It wasn't, like, just someone kind of at home. 388 00:15:37,501 --> 00:15:39,068 Like, he brought the energy that 389 00:15:39,155 --> 00:15:40,852 he would give you in a club. 390 00:15:40,940 --> 00:15:44,117 - His voice felt like it was cutting the paint off the wall. 391 00:15:44,204 --> 00:15:46,858 - Check one, two! 392 00:15:46,946 --> 00:15:49,600 Now I got police cars driving by playing my shit. 393 00:15:49,687 --> 00:15:51,994 I got Mister Softee pulling up playing my shit 394 00:15:52,081 --> 00:15:53,256 when he's supposed to be playing-- 395 00:15:53,343 --> 00:15:55,955 [vocalizes ice cream jingle] 396 00:15:56,042 --> 00:15:59,567 Once I seen what it did and what the possibilities was, 397 00:15:59,654 --> 00:16:01,743 then the business head came. 398 00:16:01,830 --> 00:16:03,745 - For some reason, 399 00:16:03,832 --> 00:16:06,008 in front of the Apollo Theater was this dude... 400 00:16:06,095 --> 00:16:10,491 [laughs] selling the crazy shit. 401 00:16:10,578 --> 00:16:12,362 - He don't remember this. I tell him this all the time. 402 00:16:12,449 --> 00:16:15,800 He chased my truck three blocks down 3rd Avenue 403 00:16:15,887 --> 00:16:19,282 trying to give me a free mixtape before he blew. 404 00:16:19,369 --> 00:16:21,023 "Play this. Play this." 405 00:16:21,110 --> 00:16:22,416 And we put it in. 406 00:16:22,503 --> 00:16:25,767 ♪ Something tell you that I wouldn't do ♪ 407 00:16:25,854 --> 00:16:28,204 ♪ 'Cause you love me, baby ♪ 408 00:16:28,291 --> 00:16:30,206 "It's the world famous Kid Capri!" 409 00:16:30,293 --> 00:16:31,686 And we-- [screaming] 410 00:16:31,773 --> 00:16:34,428 Like, you know what I'm saying? So-- 411 00:16:34,515 --> 00:16:36,865 - 145th Street in Harlem was the main spot 412 00:16:36,952 --> 00:16:38,649 where all the ballers, all the players would go, 413 00:16:38,736 --> 00:16:39,781 all the chicks would go. 414 00:16:39,868 --> 00:16:41,522 After the clubs let out, 415 00:16:41,609 --> 00:16:44,394 everybody would go there to Willie's Burgers. 416 00:16:44,481 --> 00:16:48,094 I would sit there in awe just watching the cars go by-- 417 00:16:48,181 --> 00:16:50,966 the BMWs and the Mercedes, and the Jettas kitted up 418 00:16:51,053 --> 00:16:54,274 with Kid Capri, those voices, coming out of those cars. 419 00:16:54,361 --> 00:16:56,102 - My purpose was to get known 420 00:16:56,189 --> 00:16:58,800 and also make a little bit of money while I was doing it. 421 00:16:58,887 --> 00:17:01,629 [hip-hop music] 422 00:17:01,716 --> 00:17:03,500 - Kid Capri, 52 Beats, 423 00:17:03,587 --> 00:17:05,546 that's the all-time greatest mixtape, to me, to this day. 424 00:17:05,633 --> 00:17:07,635 - ♪ Something in the way you make me feel ♪ 425 00:17:07,722 --> 00:17:09,506 - It's the Kid Capri. By all means, jump inside. 426 00:17:09,593 --> 00:17:11,726 Go down. 427 00:17:11,813 --> 00:17:13,815 - He had a mix of "Impeach the President" 428 00:17:13,902 --> 00:17:15,643 and this song called 429 00:17:15,730 --> 00:17:18,559 "Something in the Way You Make me Feel." 430 00:17:18,646 --> 00:17:22,084 You could stop at a stoplight in Harlem, one block, 431 00:17:22,171 --> 00:17:23,868 you could stop the next block, 432 00:17:23,955 --> 00:17:26,306 and you could stop five blocks up. 433 00:17:26,393 --> 00:17:28,612 There'd be a car at every light playing that mix 434 00:17:28,699 --> 00:17:31,354 in a different spot. 435 00:17:31,441 --> 00:17:33,617 That's like a radio station. 436 00:17:33,704 --> 00:17:35,228 - Like, I'm nowhere. I have no group. 437 00:17:35,315 --> 00:17:38,144 I'm not on the radio, nothing. 438 00:17:38,231 --> 00:17:40,842 But I could go get a cassette, play some hot shit. 439 00:17:40,929 --> 00:17:44,150 If my mix is something you bump in your ride, 440 00:17:44,237 --> 00:17:46,500 I'm somebody. 441 00:17:46,587 --> 00:17:48,502 - Me doing the Stephanie Mills mix 442 00:17:48,589 --> 00:17:50,025 with the break beat to "Impeach the President," 443 00:17:50,112 --> 00:17:51,505 I didn't know that I was changing 444 00:17:51,592 --> 00:17:53,942 the whole '90s hip-hop era of music. 445 00:17:54,029 --> 00:17:56,075 You now had to sing on the break beat. 446 00:17:58,468 --> 00:18:02,951 - After we get the initial shock of Capri, 447 00:18:03,038 --> 00:18:07,956 the mixtape market, with Doo Wop, S&S... 448 00:18:08,043 --> 00:18:09,262 [bell tolls] 449 00:18:09,349 --> 00:18:10,480 We explode. 450 00:18:10,567 --> 00:18:13,483 [explosion] 451 00:18:13,570 --> 00:18:15,572 - Kid Capri. - Brucie B. 452 00:18:15,659 --> 00:18:17,008 - Kid Capri. - Triple C. 453 00:18:17,096 --> 00:18:18,358 - Hard Candy. - Ron G. 454 00:18:18,445 --> 00:18:20,055 - Mr. C. - Doo Wop. 455 00:18:20,142 --> 00:18:21,491 - S&S. - Ron G. 456 00:18:21,578 --> 00:18:24,494 Remember DJ Ron G was off the fucking hook, right? 457 00:18:24,581 --> 00:18:26,366 - Don't even start calling names. 458 00:18:26,453 --> 00:18:28,368 - DJ Screw. - Recipes. DJ Screw. 459 00:18:28,455 --> 00:18:29,760 - DJ Jazzy Jeff. 460 00:18:29,847 --> 00:18:32,111 - Tony Touch. - G-Bo the Pro, Double R. 461 00:18:32,198 --> 00:18:33,982 - Tony Touch. - Clark Kent. 462 00:18:34,069 --> 00:18:35,679 - Jazzy Joyce. - Craig G. 463 00:18:35,766 --> 00:18:36,680 - Funk Master Flex. 464 00:18:36,767 --> 00:18:38,856 - Tony Touch. Doo Wop. 465 00:18:38,943 --> 00:18:40,597 - Wherever you got it from-- the barber shop, 466 00:18:40,684 --> 00:18:42,860 the corner store, the blanket on the street-- 467 00:18:42,947 --> 00:18:44,993 you was gonna get your fix. 468 00:18:45,080 --> 00:18:47,517 - I'm getting the idea that, like, if I don't buy this tape, 469 00:18:47,604 --> 00:18:49,302 I cannot hear this anywhere else. 470 00:18:49,389 --> 00:18:51,217 - It was an invisible market. 471 00:18:51,304 --> 00:18:56,961 That market was not measured by any analytics companies. 472 00:18:57,048 --> 00:18:58,876 You have to have your ear to the street. 473 00:18:58,963 --> 00:19:00,443 - We was the product. - We're the product. 474 00:19:00,530 --> 00:19:02,489 - They was the dealers. - Yeah. 475 00:19:04,012 --> 00:19:04,665 [tape rewinding] 476 00:19:04,752 --> 00:19:06,014 - Get the-- 477 00:19:06,101 --> 00:19:07,494 [tape rewinding] 478 00:19:07,581 --> 00:19:09,104 - Yo, yo, Redman. 479 00:19:09,191 --> 00:19:12,151 - Yo, yo, Toneman. What the fuck, toca? 480 00:19:12,238 --> 00:19:14,979 Get the fuck off that punk smooth shit. 481 00:19:15,066 --> 00:19:18,896 Get with that rough shit. You know how we do. 482 00:19:18,983 --> 00:19:21,072 - ♪ Yeah, it's the love and hate theory ♪ 483 00:19:21,160 --> 00:19:23,988 ♪ Tax free, can't Google what I make yearly ♪ 484 00:19:24,075 --> 00:19:26,643 ♪ When you mix pain with rage, you get fairy ♪ 485 00:19:26,730 --> 00:19:29,168 ♪ I don't hear the talent, I just see the fake jury ♪ 486 00:19:29,255 --> 00:19:30,734 ♪ Please don't compare me ♪ 487 00:19:30,821 --> 00:19:32,519 ♪ Whoever you thinking about going to get ♪ 488 00:19:32,606 --> 00:19:34,347 ♪ They can't fuck with me, clearly ♪ 489 00:19:34,434 --> 00:19:37,132 ♪ The minute that I lace up my boots, it's kind of scary ♪ 490 00:19:37,219 --> 00:19:40,048 ♪ These bars came from the Roots, Alex Haley ♪ 491 00:19:40,135 --> 00:19:42,572 ♪ You got hate in your blood, and you kept hating ♪ 492 00:19:42,659 --> 00:19:44,661 ♪ Me? I just caked up and I kept taking ♪ 493 00:19:44,748 --> 00:19:47,838 ♪ Easy money sniper, call 'em the next Kevin ♪ 494 00:19:47,925 --> 00:19:50,145 ♪ Headshots, don't even bother with Excedrin ♪ 495 00:19:50,232 --> 00:19:53,235 ♪ Knowing the dudes that call him the next Devin ♪ 496 00:19:53,322 --> 00:19:55,933 ♪ And I'm thinking Lambo truck or the X7 ♪ 497 00:19:56,020 --> 00:19:58,327 ♪ Ha, I inspired to keep earning ♪ 498 00:19:58,414 --> 00:20:01,156 ♪ Party and bullshit, it's time you just burn it ♪ 499 00:20:01,243 --> 00:20:03,332 ♪ Success when you have the desire to keep learning ♪ 500 00:20:03,419 --> 00:20:04,725 ♪ Till the wheels fall off ♪ 501 00:20:04,812 --> 00:20:06,596 ♪ Then the tires will keep turning ♪ 502 00:20:06,683 --> 00:20:09,164 ♪ Uh. D-block, so raspy ♪ 503 00:20:09,251 --> 00:20:12,385 ♪ You already know what it is, so don't ask me ♪ 504 00:20:12,472 --> 00:20:13,734 ♪ ♪ 505 00:20:13,821 --> 00:20:14,996 Ha-ha! 506 00:20:16,519 --> 00:20:17,564 ♪ Yeah ♪ 507 00:20:17,651 --> 00:20:23,396 ♪ ♪ 508 00:20:24,440 --> 00:20:26,964 - Some of the older guys, like, would have a radio outside. 509 00:20:27,051 --> 00:20:30,490 And this radio would play Doo Wop or Ron G mixtapes 510 00:20:30,577 --> 00:20:34,755 or S&S or whoever was the mixtape DJs at the time. 511 00:20:34,842 --> 00:20:37,714 You would hear those tapes, how they were made, 512 00:20:37,801 --> 00:20:41,283 put together, the blueprint for a mixtape. 513 00:20:41,370 --> 00:20:44,025 - You know, you find your own lane. 514 00:20:44,112 --> 00:20:45,505 - ♪ On top with the underground ♪ 515 00:20:45,592 --> 00:20:47,463 - I would rhyme on my tapes. Ron G would blend. 516 00:20:47,550 --> 00:20:49,465 - Ron, come on, Ron G! 517 00:20:49,552 --> 00:20:52,686 [stammering] Ah! 518 00:20:52,773 --> 00:20:54,862 - Yo, you had Ron G tape, you were smashing. 519 00:20:54,949 --> 00:20:56,124 I'm telling you right now. 520 00:20:56,211 --> 00:20:58,300 You was with a chick, you smashing. 521 00:20:58,387 --> 00:20:59,997 - My mother, being that she didn't like 522 00:21:00,084 --> 00:21:01,695 the hip-hop at the time, 523 00:21:01,782 --> 00:21:04,001 and she used to be playing all these old school records-- 524 00:21:04,088 --> 00:21:06,569 Lou Rawls, Michael Jackson, Diana Ross-- 525 00:21:06,656 --> 00:21:09,703 I was able to take a lot of those songs. 526 00:21:09,790 --> 00:21:12,749 I'd start playing the songs off from the cassette. 527 00:21:12,836 --> 00:21:14,795 And then I can hear the beat behind it, 528 00:21:14,882 --> 00:21:18,320 but then I would record it on another tape deck. 529 00:21:18,407 --> 00:21:21,845 - ♪ It's nothing that I'd rather do ♪ 530 00:21:25,458 --> 00:21:27,503 - Doo Wop had a tape that was legendary, 531 00:21:27,590 --> 00:21:29,549 which was 95 Live. 532 00:21:29,636 --> 00:21:32,029 - Nobody had known rappers rhyming on they tape 533 00:21:32,116 --> 00:21:34,075 at the time, nobody. 534 00:21:34,162 --> 00:21:35,381 ♪ Who is this, doing this synthetic type of ♪ 535 00:21:35,468 --> 00:21:37,165 ♪ Alpha-beta psychedelic fucking ♪ 536 00:21:37,252 --> 00:21:38,601 ♪ Emphasis from the funk abyss ♪ 537 00:21:38,688 --> 00:21:40,342 ♪ Blowing up the spot ♪ 538 00:21:40,429 --> 00:21:42,866 I was just trying to separate myself from everybody else. 539 00:21:42,953 --> 00:21:45,042 - Doo Wop was the first DJ to feature 540 00:21:45,129 --> 00:21:46,740 all these freestyles on a mixtape. 541 00:21:46,827 --> 00:21:48,089 - I loved Doo Wop tapes. 542 00:21:48,176 --> 00:21:49,177 A lot of mixtapes was, like, forcing it. 543 00:21:49,264 --> 00:21:50,744 And he was just always cool. 544 00:21:50,831 --> 00:21:52,354 And I felt like if he said 545 00:21:52,441 --> 00:21:53,660 he fuck with it, he really fucked with it. 546 00:21:53,747 --> 00:21:55,923 - It had everybody who was everybody 547 00:21:56,010 --> 00:21:58,534 with a freestyle. 548 00:21:58,621 --> 00:22:00,971 - ♪ Scout sewing up the Brooklyn ballers is who I be ♪ 549 00:22:01,058 --> 00:22:04,018 ♪ When I was young, I used to hang a nigga from a tree ♪ 550 00:22:04,105 --> 00:22:06,542 - In a studio that could only fit about three people, 551 00:22:06,629 --> 00:22:10,111 I had MOP, Q-Tip, Busta Rhymes, Fat Joe, 552 00:22:10,198 --> 00:22:13,244 the engineer, and like, five of my people. 553 00:22:13,332 --> 00:22:15,377 - ♪ I'm down with the Busta, straight from the under ♪ 554 00:22:15,464 --> 00:22:16,857 ♪ Just like Stevie Wonder ♪ 555 00:22:16,944 --> 00:22:17,858 ♪ You about to feel the thunder ♪ 556 00:22:17,945 --> 00:22:19,512 - They was there 'cause they wanted to be 557 00:22:19,599 --> 00:22:21,340 on a mixtape, period, 558 00:22:21,427 --> 00:22:23,733 because they could say things on the mixtape 559 00:22:23,820 --> 00:22:25,822 that they can't say on a record label. 560 00:22:25,909 --> 00:22:28,782 - The top story, evening news, I'm the shit. 561 00:22:28,869 --> 00:22:30,610 They been deceiving you. 562 00:22:30,697 --> 00:22:34,614 - They'd be censored or they might wanna air out a beef 563 00:22:34,701 --> 00:22:36,529 or something that they can't do on the record label. 564 00:22:36,616 --> 00:22:38,357 So they did it on the mixtapes. 565 00:22:40,054 --> 00:22:42,970 - My favorite, G-Bo the Pro and Double R. 566 00:22:44,841 --> 00:22:47,191 - You know, because we were doing it on a four-track, 567 00:22:47,278 --> 00:22:48,410 it wasn't traditional DJing. 568 00:22:48,497 --> 00:22:50,847 It was lay down one record... 569 00:22:50,934 --> 00:22:52,022 - ♪ Bring it back, come back ♪ 570 00:22:52,109 --> 00:22:54,024 - Stop the tape, rewind it. 571 00:22:54,111 --> 00:22:55,939 - ♪ Heal up, wheel up, bring it back, come rewind ♪ 572 00:22:56,026 --> 00:22:57,941 - Lay another one on top of it. 573 00:22:58,028 --> 00:23:01,249 - ♪ Powerful impact, powerful impact, powerful impact ♪ 574 00:23:01,336 --> 00:23:02,772 ♪ Boom, come back ♪ 575 00:23:02,859 --> 00:23:04,557 - Whoa, this is-- this is no longer a mixtape. 576 00:23:04,644 --> 00:23:06,646 This is--this is a production. 577 00:23:06,733 --> 00:23:08,212 - The production was incredible. 578 00:23:08,299 --> 00:23:09,910 The vibe was incredible. 579 00:23:09,997 --> 00:23:12,216 And it really showed us the power of the music 580 00:23:12,303 --> 00:23:14,175 and what we could do. 581 00:23:14,262 --> 00:23:16,569 - ♪ You know Monica? She got a sister named Veronica ♪ 582 00:23:16,656 --> 00:23:18,353 ♪ There is no girl nowhere around like her ♪ 583 00:23:18,440 --> 00:23:21,095 ♪ You wanna talk to her? Don't be hasty ♪ 584 00:23:21,182 --> 00:23:23,532 ♪ Her attitude is bitter but she looks real tasty ♪ 585 00:23:23,619 --> 00:23:26,013 ♪ The type of girl you dream about marrying ♪ 586 00:23:26,100 --> 00:23:28,145 ♪ Her nationality is Trinidadian ♪ 587 00:23:28,232 --> 00:23:30,234 ♪ She used to catch the Number Four out of Utica ♪ 588 00:23:30,321 --> 00:23:32,802 ♪ I used to fantasize about what I'ma do to her ♪ 589 00:23:32,889 --> 00:23:34,413 ♪ But she would speak on my dress code ♪ 590 00:23:34,500 --> 00:23:36,327 ♪ Better leave now that my suits ♪ 591 00:23:36,415 --> 00:23:37,894 - And then you had the guys down south making mixtapes. 592 00:23:37,981 --> 00:23:39,592 - You get to DJ Screw. 593 00:23:39,679 --> 00:23:42,159 - Houston shit was all about that slowed down aesthetic, 594 00:23:42,246 --> 00:23:44,379 that ambient cloud shit. 595 00:23:44,466 --> 00:23:45,859 - That was a whole different animal, 596 00:23:45,946 --> 00:23:47,251 but super groovy. 597 00:23:47,338 --> 00:23:48,688 Like, I loved those mixtapes. 598 00:23:48,775 --> 00:23:50,951 - DJ Screw's earliest mixtapes were just like 599 00:23:51,038 --> 00:23:53,040 every other DJ's earliest mixtapes, you know? 600 00:23:53,127 --> 00:23:54,781 All the new records happening. 601 00:23:54,868 --> 00:23:59,046 And then there's a shift, right, where Screw, 602 00:23:59,133 --> 00:24:01,962 for some reason decides to start pitching down. 603 00:24:02,049 --> 00:24:04,225 [deep reverb] 604 00:24:04,312 --> 00:24:08,838 ♪ ♪ 605 00:24:08,925 --> 00:24:11,624 - So it gave it a very slow, laid back kind of feel, 606 00:24:11,711 --> 00:24:13,452 which kind of fit with the lifestyle of Houston. 607 00:24:13,539 --> 00:24:17,891 ♪ ♪ 608 00:24:17,978 --> 00:24:20,023 - When I was a kid, I stayed on Candler Road 609 00:24:20,110 --> 00:24:21,024 and I stayed in these apartments 610 00:24:21,111 --> 00:24:22,243 called Misty Waters. 611 00:24:22,330 --> 00:24:23,766 Up the street there was a plaza, 612 00:24:23,853 --> 00:24:27,727 and there was a DJ there named DJ Edward J. 613 00:24:27,814 --> 00:24:30,817 - The Edward J mixtape was an Atlanta based thing. 614 00:24:30,904 --> 00:24:32,906 So it was more about the blends and the mixes. 615 00:24:32,993 --> 00:24:35,212 - "King Edward J, I say." You know what I mean? 616 00:24:35,299 --> 00:24:37,650 Like, you know, that was his voice, right? 617 00:24:37,737 --> 00:24:41,218 And--so he made a lot of DJs famous, like, years later. 618 00:24:41,305 --> 00:24:45,875 Like, um-- [singing] 619 00:24:45,962 --> 00:24:48,051 - They would just take a lot of slow songs 620 00:24:48,138 --> 00:24:50,140 and they would add 808 bass on top of 'em 621 00:24:50,227 --> 00:24:51,446 and just talk over 'em. 622 00:24:51,533 --> 00:24:52,839 So it was a plaza I would go to 623 00:24:52,926 --> 00:24:54,667 to just kind of, like, hear these tunes. 624 00:24:54,754 --> 00:24:56,016 - And it was called the Bedroom Boom. 625 00:24:56,103 --> 00:24:58,453 And those are some of the most prestigious tapes 626 00:24:58,540 --> 00:24:59,933 that you can ever get. 627 00:25:00,020 --> 00:25:02,065 - Everybody had their own style, 628 00:25:02,152 --> 00:25:03,240 you know what I'm saying? 629 00:25:03,327 --> 00:25:04,372 Like, Tony, I ain't gon' lie. 630 00:25:04,459 --> 00:25:06,113 Tony Touch used to come with rings. 631 00:25:06,200 --> 00:25:08,202 And, you know, the way he would DJ, 632 00:25:08,289 --> 00:25:09,464 it would just be, like, a swag. 633 00:25:09,551 --> 00:25:11,248 Like, he'd be like-- [air whooshing] 634 00:25:11,335 --> 00:25:12,467 I used to watch all that. 635 00:25:12,554 --> 00:25:15,949 We about to intro to the stage, 636 00:25:16,036 --> 00:25:21,432 my nigga, DJ Tony Touch. 637 00:25:21,520 --> 00:25:24,218 - The 50 MCs Collection. 638 00:25:24,305 --> 00:25:27,003 - So this a box set of all of them. 639 00:25:27,090 --> 00:25:30,311 Features over 150 of the biggest names in hip-hop, 640 00:25:30,398 --> 00:25:31,921 freestyling, straight spitting. 641 00:25:32,008 --> 00:25:33,575 - He introduced himself as Tony Touch. 642 00:25:33,662 --> 00:25:35,838 I thought he was a Black cat, you know? 643 00:25:35,925 --> 00:25:39,363 I had no idea he was a Puerto Rican guy, you know? 644 00:25:39,450 --> 00:25:42,018 - Basically we working on tape 50, son. 645 00:25:42,105 --> 00:25:46,327 I had my DJ equipment at home. I would take my time. 646 00:25:46,414 --> 00:25:48,634 ♪ Check, check, check, check ♪ 647 00:25:48,721 --> 00:25:50,810 ♪ Check, check, check, check, check ♪ 648 00:25:50,897 --> 00:25:52,855 ♪ Check it over here, baby pop ♪ 649 00:25:52,942 --> 00:25:54,422 - There was no template for the process. 650 00:25:54,509 --> 00:25:56,206 So everything that you did, 651 00:25:56,293 --> 00:25:57,643 you was doing it for the first time. 652 00:25:57,730 --> 00:26:00,036 - ♪ Out to get the bootlegger ♪ 653 00:26:00,123 --> 00:26:02,735 - Sometimes you'll be halfway through a mixtape 654 00:26:02,822 --> 00:26:04,824 and you'll, like, mess up a scratch. 655 00:26:04,911 --> 00:26:07,478 And I'd watch you. And you'd be like, "ugh!" 656 00:26:07,566 --> 00:26:08,828 - Yeah. - And I remember, yo, 657 00:26:08,915 --> 00:26:12,179 nobody could talk to this dude. 658 00:26:12,266 --> 00:26:14,398 'Cause I would just sit and I'd just look at a record. 659 00:26:14,485 --> 00:26:16,139 [laughter] 660 00:26:16,226 --> 00:26:17,445 He'd be like-- [roaring] 661 00:26:17,532 --> 00:26:20,143 - This is tape 46. 662 00:26:20,230 --> 00:26:21,362 - ♪ Kick it over here, baby pop ♪ 663 00:26:21,449 --> 00:26:23,233 ♪ Out to get the bootlegger ♪ 664 00:26:23,320 --> 00:26:25,714 ♪ Make mad noise, it's the new fucking terror ♪ 665 00:26:25,801 --> 00:26:28,456 ♪ 1994, flipping off a new era ♪ 666 00:26:28,543 --> 00:26:31,154 ♪ The mighty D-Stroy with the Rican Renegade ♪ 667 00:26:31,241 --> 00:26:33,330 ♪ Bring your brigade and pack a Medicaid ♪ 668 00:26:33,417 --> 00:26:34,810 ♪ 'Cause I'm wicked with the lyrics ♪ 669 00:26:34,897 --> 00:26:36,116 ♪ And he's nice with the fader ♪ 670 00:26:36,203 --> 00:26:38,945 ♪ We get around the world just like the equator ♪ 671 00:26:39,032 --> 00:26:41,643 ♪ Serving competition like a restaurant cater ♪ 672 00:26:41,730 --> 00:26:44,124 ♪ Touch and D-Stroy, kid, nigga, check your data ♪ 673 00:26:44,211 --> 00:26:46,866 ♪ 'Cause I kick like soccer, blast like Binaca ♪ 674 00:26:46,953 --> 00:26:49,695 ♪ Shine like the sun, so get your Blue Blocker ♪ 675 00:26:49,782 --> 00:26:52,045 - It was that serious to be on a mixtape 676 00:26:52,132 --> 00:26:55,701 and motherfuckers was just going to niggas houses to rap. 677 00:26:55,788 --> 00:27:01,054 - All the artists knew this is what keeps me alive. 678 00:27:01,141 --> 00:27:03,578 This is what keeps the vibrancy going, 679 00:27:03,665 --> 00:27:05,841 the cassette in the hood. 680 00:27:05,928 --> 00:27:07,364 - Ones, baby. - Break it. 681 00:27:07,451 --> 00:27:09,323 - Flip Mode is the fucking squad. 682 00:27:09,410 --> 00:27:10,716 - Ham and eggs. - Likely not. 683 00:27:10,803 --> 00:27:13,066 - Oh, no ham. - Breakfast time, dude. 684 00:27:13,153 --> 00:27:16,373 We still breaking the fucking day with hip-hop 685 00:27:16,460 --> 00:27:19,289 banging in your brains, dude. Don't matter! 686 00:27:19,376 --> 00:27:22,118 We coming, fucking natural disasters. 687 00:27:22,205 --> 00:27:23,903 Whirlwinds, tornadoes, 688 00:27:23,990 --> 00:27:27,080 fucking volcanoes and shit and earthquakes, 689 00:27:27,167 --> 00:27:29,299 shifting the earth's crust. 690 00:27:29,386 --> 00:27:32,085 Blowing up your mom's with those stomps in the back. 691 00:27:32,172 --> 00:27:34,217 Family, your father's asleep too. 692 00:27:34,304 --> 00:27:38,395 Breakfast time, dude. We still wilding, fuck. 693 00:27:38,482 --> 00:27:40,876 Tony Touch, what the fuck is the deal, dude? 694 00:27:40,963 --> 00:27:42,922 - One of the most amazing things to me about 695 00:27:43,009 --> 00:27:46,142 the mixtapes, in my experience, is the way they would travel. 696 00:27:46,229 --> 00:27:48,667 - The way it rippled out through the culture at large, 697 00:27:48,754 --> 00:27:50,712 I think is something that you really can't even define, 698 00:27:50,799 --> 00:27:52,540 but I think is pretty significant. 699 00:27:52,627 --> 00:27:54,237 - It hit everywhere. 700 00:27:54,324 --> 00:27:57,153 It's not as if mixtapes were solely a street thing. 701 00:27:57,240 --> 00:27:58,981 They started out as a street thing. 702 00:27:59,068 --> 00:28:00,548 But like everything else with hip-hop, 703 00:28:00,635 --> 00:28:02,332 once the suburb kids heard about this, 704 00:28:02,419 --> 00:28:03,682 well, we had to have it. 705 00:28:03,769 --> 00:28:04,944 - People would come from out of town 706 00:28:05,031 --> 00:28:06,597 to come buy these tapes. 707 00:28:06,685 --> 00:28:08,295 - And these kids used to come all the way to Bushwick 708 00:28:08,382 --> 00:28:10,166 just to buy their gear, 709 00:28:10,253 --> 00:28:11,864 just to buy their weed, 710 00:28:11,951 --> 00:28:13,692 and to buy that mixtape. 711 00:28:13,779 --> 00:28:15,998 And then they back on their way to Long Island. 712 00:28:16,085 --> 00:28:17,478 - Those who knew, knew, 713 00:28:17,565 --> 00:28:20,002 and they were part of this special network. 714 00:28:20,089 --> 00:28:21,525 - Oh, I know someone. 715 00:28:21,612 --> 00:28:23,049 His friend lives in New York. 716 00:28:23,136 --> 00:28:24,877 He's gonna bring me the new Ron G tape. 717 00:28:24,964 --> 00:28:25,965 - And it would be like this fucking thing 718 00:28:26,052 --> 00:28:27,314 you'd pass around. 719 00:28:27,401 --> 00:28:28,881 "Yo, let me dub that. Let me hold that." 720 00:28:28,968 --> 00:28:30,534 You know, maybe your friend, yo, he dubs 'em. 721 00:28:30,621 --> 00:28:31,971 Yo, you could dub 'em? 722 00:28:32,058 --> 00:28:33,059 Like, I didn't know how to fucking dub 'em. 723 00:28:33,146 --> 00:28:35,670 - I had it. You was my man. Go ahead, dub it. 724 00:28:35,757 --> 00:28:37,063 - Fuck, yeah, I want that shit. 725 00:28:37,150 --> 00:28:38,629 - And cats were trying to rob me for it. 726 00:28:38,717 --> 00:28:40,283 Like, they would come up to me and be like, 727 00:28:40,370 --> 00:28:41,937 "yo, let me hold that." - Nah, you ain't holding this. 728 00:28:42,024 --> 00:28:44,070 - God forbid you let someone hold it 729 00:28:44,157 --> 00:28:45,419 and then they broke your fucking tape. 730 00:28:45,506 --> 00:28:48,161 - There's actually been fights, shoot-outs, stabbings, 731 00:28:48,248 --> 00:28:49,989 over fucking tapes. 732 00:28:50,076 --> 00:28:54,036 - It made it all the way from 125th Street to the point where 733 00:28:54,123 --> 00:28:55,690 nerdy Jewish kids who my brother's meeting 734 00:28:55,777 --> 00:28:57,387 at Brandeis University are bringing 735 00:28:57,474 --> 00:28:58,954 the tapes back from New York. 736 00:28:59,041 --> 00:29:02,044 - So a kid like me, I would bring my collection down. 737 00:29:02,131 --> 00:29:05,526 And then they would span and fan out through the college. 738 00:29:05,613 --> 00:29:07,093 And that's how they moved. 739 00:29:07,180 --> 00:29:08,442 - Those things got in the hands of 740 00:29:08,529 --> 00:29:09,922 people you wouldn't even expect. 741 00:29:10,009 --> 00:29:11,750 - All my fights, I listened to mixtapes. 742 00:29:11,837 --> 00:29:13,403 And now I'm training to the music. 743 00:29:13,490 --> 00:29:15,797 - My team got all the music through me. 744 00:29:15,884 --> 00:29:17,320 - So these are 90-minute tapes. 745 00:29:17,407 --> 00:29:20,149 - I got it from Khalid. I got it from DJ Tony Touch. 746 00:29:20,236 --> 00:29:21,890 - And then stops. All right. Take it out. 747 00:29:21,977 --> 00:29:23,152 Put it back on. Click. Bang. 748 00:29:23,239 --> 00:29:25,720 We got another 90 minutes. Let's do exercise. 749 00:29:25,807 --> 00:29:28,114 - They ship it to me, I get it out to Orlando. 750 00:29:28,201 --> 00:29:29,855 - We can't stop. We're invincible. 751 00:29:29,942 --> 00:29:31,117 We're almost like immortal. 752 00:29:31,204 --> 00:29:32,509 It's listening to the music 753 00:29:32,596 --> 00:29:34,598 and that's all we're talking about. Boom. 754 00:29:34,685 --> 00:29:36,731 - I didn't know that shit could go that far. 755 00:29:36,818 --> 00:29:39,299 Like, I didn't--I had no idea. 756 00:29:39,386 --> 00:29:42,302 [hip-hop music] 757 00:29:42,389 --> 00:29:48,830 ♪ ♪ 758 00:29:48,917 --> 00:29:50,484 - I remember selling my mixtapes 759 00:29:50,571 --> 00:29:53,487 at the Carroll City flea market in Miami. 760 00:29:53,574 --> 00:29:55,619 - Somebody had a cousin from Brooklyn. 761 00:29:55,706 --> 00:29:58,144 And they would shoot music down. 762 00:29:58,231 --> 00:29:59,623 All of the people that you now recognize 763 00:29:59,710 --> 00:30:01,147 as part of the Houston movement 764 00:30:01,234 --> 00:30:03,671 all started from the mixtape areas. 765 00:30:03,758 --> 00:30:05,673 - We'd get the imports, 'cause, you know, 766 00:30:05,760 --> 00:30:08,241 somebody knew somebody from out there who brought one back. 767 00:30:08,328 --> 00:30:09,895 And then they would go copy it 768 00:30:09,982 --> 00:30:12,071 and make it for their boys out here. 769 00:30:12,158 --> 00:30:14,203 - There was a time when I first met AM 770 00:30:14,290 --> 00:30:15,509 and he was playing at, like, these little clubs 771 00:30:15,596 --> 00:30:18,120 in LA like the Dragonfly. 772 00:30:18,207 --> 00:30:20,209 And he was bored. He was bored where it was. 773 00:30:20,296 --> 00:30:22,472 He was bored with LA clubs and this thing. 774 00:30:22,559 --> 00:30:24,300 - You'd hear it maybe once. And you're like, 775 00:30:24,387 --> 00:30:25,649 "yo, what was that?" and you would never hear it again. 776 00:30:25,736 --> 00:30:27,782 And then you'd be chasing it, chasing it, chasing it. 777 00:30:27,869 --> 00:30:29,566 - And we get in his car. 778 00:30:29,653 --> 00:30:31,612 He had this Jeep Cherokee with, like, the CDs in the thing-- 779 00:30:31,699 --> 00:30:33,832 in, you know, the overhead. - And then you're like, 780 00:30:33,919 --> 00:30:36,095 Okay, I think I found it at a flea market. 781 00:30:36,182 --> 00:30:37,748 - It was like having gold. 782 00:30:37,836 --> 00:30:39,663 - Man, I just heard this thing, 783 00:30:39,750 --> 00:30:41,274 and it's the best fucking thing I've ever heard. 784 00:30:41,361 --> 00:30:43,232 It's like, it's this guy called the Z Trip. 785 00:30:43,319 --> 00:30:44,755 Listen to this. 786 00:30:44,843 --> 00:30:46,540 [record scratching] - ♪ Tall and tan ♪ 787 00:30:46,627 --> 00:30:49,543 - And it was "The Girl from Ipanema" over "Planet Rock." 788 00:30:49,630 --> 00:30:52,459 - ♪ The girl from Ipanema goes walking ♪ 789 00:30:52,546 --> 00:30:54,983 - And they had these records that was mixed and blended. 790 00:30:55,070 --> 00:30:56,767 But a lot of times they didn't have 791 00:30:56,855 --> 00:30:58,334 California music on there. 792 00:30:58,421 --> 00:31:00,206 And we figured that's a good way to make a record. 793 00:31:00,293 --> 00:31:01,381 How do we do this? 794 00:31:01,468 --> 00:31:04,384 [hip-hop music] 795 00:31:04,471 --> 00:31:11,304 ♪ ♪ 796 00:31:17,223 --> 00:31:18,311 - We're here! 797 00:31:23,925 --> 00:31:25,753 - [speaking Spanish] 798 00:31:34,762 --> 00:31:36,851 - The first time that I listened to rap music, 799 00:31:36,938 --> 00:31:38,592 it was because of a mixtape. 800 00:31:38,679 --> 00:31:41,900 - It was Carolina, Bayamón. It was all around the island. 801 00:31:41,987 --> 00:31:43,162 - If it wasn't for the mixtape, 802 00:31:43,249 --> 00:31:45,120 a lot of y'all probably wouldn't know 803 00:31:45,207 --> 00:31:47,209 who a lot of these reggaetonerosare. 804 00:31:47,296 --> 00:31:48,907 - And everything was because of mixtapes. 805 00:31:53,737 --> 00:31:55,565 - [speaking Japanese] 806 00:32:01,136 --> 00:32:04,139 - [speaking Japanese] 807 00:32:22,244 --> 00:32:24,203 - Any time I would go to New York 808 00:32:24,290 --> 00:32:26,422 and come back to Paris, I'd bring back tapes. 809 00:32:26,509 --> 00:32:27,989 - [speaking French] 810 00:32:29,904 --> 00:32:31,514 - [speaking French] 811 00:32:32,689 --> 00:32:35,127 - If someone had gone across to the States from England, 812 00:32:35,214 --> 00:32:36,519 you would want their mixtapes. 813 00:32:36,606 --> 00:32:38,260 And as soon as that person came back, 814 00:32:38,347 --> 00:32:41,437 they would start taping them and re-recording them, 815 00:32:41,524 --> 00:32:43,178 sending them out to people here. 816 00:32:43,265 --> 00:32:45,485 - There was some, you know what I mean, gifting going on 817 00:32:45,572 --> 00:32:47,400 and lending and stuff like that. 818 00:32:47,487 --> 00:32:49,750 And a lot of our cultural influences 819 00:32:49,837 --> 00:32:51,882 came from that music. 820 00:32:51,970 --> 00:32:53,014 - [moans] 821 00:32:54,755 --> 00:32:56,583 ♪ ♪ 822 00:32:56,670 --> 00:32:58,324 - ♪ I can feel it ♪ 823 00:32:58,411 --> 00:33:00,021 ♪ ♪ 824 00:33:00,108 --> 00:33:03,024 - ♪ Yo ♪ 825 00:33:03,111 --> 00:33:04,460 ♪ I know what the people want ♪ 826 00:33:04,547 --> 00:33:05,809 ♪ But I'm dealing with something deep ♪ 827 00:33:05,896 --> 00:33:07,420 ♪ I respect the mind of the writer ♪ 828 00:33:07,507 --> 00:33:08,682 ♪ I respect the mind of the reader ♪ 829 00:33:08,769 --> 00:33:10,162 ♪ I respect the mind of the lover ♪ 830 00:33:10,249 --> 00:33:12,077 ♪ I respect the mind of the leader ♪ 831 00:33:12,164 --> 00:33:13,817 ♪ I only respect the emotions of bro when he hold the heat ♪ 832 00:33:13,904 --> 00:33:16,211 ♪ Runners are running around, doubling up on the pound ♪ 833 00:33:16,298 --> 00:33:17,778 ♪ Police are shutting 'em down ♪ 834 00:33:17,865 --> 00:33:18,866 ♪ Now hugging the curb, they end up in a trial ♪ 835 00:33:18,953 --> 00:33:20,215 ♪ With debt and it's bugging me out ♪ 836 00:33:20,302 --> 00:33:21,477 ♪ Stereotypes come with the hype ♪ 837 00:33:21,564 --> 00:33:23,479 ♪ Media pumping the lies, feeding the flame ♪ 838 00:33:23,566 --> 00:33:24,654 ♪ That's burning in front of your eyes ♪ 839 00:33:24,741 --> 00:33:25,786 ♪ You rub 'em, covered and blind ♪ 840 00:33:25,873 --> 00:33:27,179 ♪ How we really meant to talk ♪ 841 00:33:27,266 --> 00:33:28,484 ♪ When they won't let us have a voice? ♪ 842 00:33:28,571 --> 00:33:29,877 ♪ But every time you get defensive ♪ 843 00:33:29,964 --> 00:33:31,183 ♪ It's seen as aggressive, never had the choice ♪ 844 00:33:31,270 --> 00:33:32,532 ♪ Dripping but I'm never moist ♪ 845 00:33:32,619 --> 00:33:33,924 ♪ Trying to get it with the boys ♪ 846 00:33:34,012 --> 00:33:36,318 ♪ Mario, I want the coins ♪ [indistinct] 847 00:33:36,405 --> 00:33:38,059 ♪ Anyway, rappers are running with one, I put ten away ♪ 848 00:33:38,146 --> 00:33:39,713 ♪ Praying and hoping that I put my pen away ♪ 849 00:33:39,800 --> 00:33:40,931 ♪ How much you got on your back? I could never say ♪ 850 00:33:41,019 --> 00:33:42,455 ♪ Couldn't replicate the vibe that I generate ♪ 851 00:33:42,542 --> 00:33:43,717 ♪ Thick energy when I penetrate ♪ 852 00:33:43,804 --> 00:33:45,240 ♪ Planning to come out the job in the get-away ♪ 853 00:33:45,327 --> 00:33:46,937 ♪ Somewhere closer to the sun I can medicate ♪ 854 00:33:47,025 --> 00:33:48,461 ♪ When I come up off the ground I might levitate ♪ 855 00:33:49,201 --> 00:33:50,637 - ♪ Let me show you about the sound of winning ♪ 856 00:33:50,724 --> 00:33:52,465 ♪ I was on tour with legends scopin' lessons ♪ 857 00:33:52,552 --> 00:33:54,510 ♪ To make pounds and kill it, found the skillet ♪ 858 00:33:54,597 --> 00:33:56,077 ♪ And the barrel's kicking a thousand in it ♪ 859 00:33:56,164 --> 00:33:57,687 ♪ No money's 'round so pull your face back ♪ 860 00:33:57,774 --> 00:33:59,298 ♪ Like the head of an owl, let's spin it ♪ 861 00:33:59,385 --> 00:34:01,996 - ♪ I'm a family guy, Peter Griffin ♪ 862 00:34:02,083 --> 00:34:04,694 ♪ And I ain't fucking with you kids, that's Gary Glitter ♪ 863 00:34:04,781 --> 00:34:05,869 ♪ They gave me reasonable doubt ♪ 864 00:34:05,956 --> 00:34:07,784 ♪ I guess you know the jig up ♪ 865 00:34:07,871 --> 00:34:10,222 ♪ My team's winning, Jehovah be the witness ♪ 866 00:34:10,309 --> 00:34:12,920 ♪ And Usher ain't the only one with a confession ♪ 867 00:34:13,007 --> 00:34:15,836 ♪ It's hard to be ordinary, ask John Legend ♪ 868 00:34:15,923 --> 00:34:18,143 ♪ Car just about fit in this economy ♪ 869 00:34:18,230 --> 00:34:20,841 ♪ Living by the 48 laws ♪ [indistinct] 870 00:34:22,973 --> 00:34:25,324 - So two British guys that lived in Brooklyn 871 00:34:25,411 --> 00:34:27,804 that had actually come from the UK 872 00:34:27,891 --> 00:34:30,459 with the intent to duplicating mixed tapes. 873 00:34:30,546 --> 00:34:32,722 - The idea of the Tape Kingz was to take those tapes 874 00:34:32,809 --> 00:34:36,291 out of the neighborhood and get DJs to put their tapes out 875 00:34:36,378 --> 00:34:38,728 with the Tape Kingz logo. 876 00:34:38,815 --> 00:34:41,644 - Tape Kingz was like a label that was putting out mixtapes. 877 00:34:41,731 --> 00:34:43,646 - Doo Wop, 95 Live. 878 00:34:43,733 --> 00:34:45,605 Ron G, It's On, Part Two. 879 00:34:45,692 --> 00:34:47,041 Tony Touch, 50 MCs. 880 00:34:47,128 --> 00:34:48,956 The Best of Biggie, Mister Cee. 881 00:34:49,043 --> 00:34:51,045 - I saw their setup and I saw hundreds of 882 00:34:51,132 --> 00:34:53,178 master tapes on the corner, 883 00:34:53,265 --> 00:34:55,702 duplicates everywhere, blank tapes everywhere. 884 00:34:57,138 --> 00:34:59,880 It was like a whole factory. 885 00:34:59,967 --> 00:35:01,795 - Them tapes went all over the world. 886 00:35:03,840 --> 00:35:05,320 - This isn't just a mom and pop thing. 887 00:35:05,407 --> 00:35:07,844 These guys literally have their own record label, 888 00:35:07,931 --> 00:35:09,455 which, again, is crazy. 889 00:35:09,542 --> 00:35:12,022 These guys are paying no royalties, right? 890 00:35:12,110 --> 00:35:13,502 No publishing. 891 00:35:13,589 --> 00:35:16,462 It's a complete pirate organization, right? 892 00:35:16,549 --> 00:35:19,073 I mean, you could flip a mixtape over 893 00:35:19,160 --> 00:35:21,380 and it'd be like, "Tape Kingz." 894 00:35:21,467 --> 00:35:23,904 - Yeah, shady business. [chuckles] 895 00:35:23,991 --> 00:35:27,429 Um, I think, you know, as far as the economics 896 00:35:27,516 --> 00:35:29,344 of the mixtape game, 897 00:35:29,431 --> 00:35:32,565 you were selling them to the vendors on Canal Street for 5, 898 00:35:32,652 --> 00:35:34,219 and they were flipping them and selling them for 10. 899 00:35:34,306 --> 00:35:37,091 In other cases, a distributor would buy in bulk. 900 00:35:37,178 --> 00:35:42,792 If you're moving 50 to 100,000 or more mixtapes 901 00:35:42,879 --> 00:35:46,056 at anywhere between $2 and, you know, $5 a pop, 902 00:35:46,144 --> 00:35:47,928 you can do the math. 903 00:35:48,015 --> 00:35:49,799 If you're moving several hundred thousand mixtapes 904 00:35:49,886 --> 00:35:51,975 all over the world, you know, at those margins, 905 00:35:52,062 --> 00:35:53,542 you can do the math. 906 00:35:53,629 --> 00:35:56,371 - I used to sell mixtapes to this guy over here. 907 00:35:56,458 --> 00:35:58,939 I used to drop a box of 200 off to him. 908 00:35:59,026 --> 00:36:00,897 I used to sell him a master tape. 909 00:36:00,984 --> 00:36:02,247 - That's what I remember growing up, 910 00:36:02,334 --> 00:36:03,291 you know, people out of they trunk. 911 00:36:03,378 --> 00:36:04,858 - 20,000 in one day. 912 00:36:04,945 --> 00:36:06,468 - I'd have, like, all my mixtapes 913 00:36:06,555 --> 00:36:07,948 in the front of the fucking Lambo. 914 00:36:08,035 --> 00:36:09,819 Pop it up. Africans come to me 915 00:36:09,906 --> 00:36:11,386 and I distribute on Canal Street. 916 00:36:11,473 --> 00:36:12,866 I was notorious. I ain't give a fuck. 917 00:36:12,953 --> 00:36:14,433 - He was the first person I ever saw with a Lexus 918 00:36:14,520 --> 00:36:16,348 that went from hard top to drop top in a button. 919 00:36:16,435 --> 00:36:18,611 Takes tapes out of the car. I was like, boom! 920 00:36:18,698 --> 00:36:21,614 I was like, holy shit. Like, that was crazy. 921 00:36:21,701 --> 00:36:22,876 - The streets helped the mixtape 922 00:36:22,963 --> 00:36:24,051 and the mixtape helps the streets. 923 00:36:24,138 --> 00:36:25,270 - [speaking French] 924 00:36:25,879 --> 00:36:27,707 - [speaking French] 925 00:36:30,971 --> 00:36:32,364 - When I was out in the streets, 926 00:36:32,451 --> 00:36:34,844 I sold those mixtapes like they were dope. 927 00:36:34,931 --> 00:36:36,672 - Swap meets were the equivalent of 928 00:36:36,759 --> 00:36:38,326 a Delancey Street. 929 00:36:38,413 --> 00:36:39,849 You walked down and everything's right there. 930 00:36:39,936 --> 00:36:41,155 - If know somebody in Mississippi, 931 00:36:41,242 --> 00:36:42,983 they know somebody in Kentucky. 932 00:36:43,070 --> 00:36:44,637 They know somebody in Kentucky, they know somebody in Alabama. 933 00:36:44,724 --> 00:36:46,856 They know somebody in Alabama, know somebody in Tennessee. 934 00:36:46,943 --> 00:36:48,641 Whether it's from the prison system, 935 00:36:48,728 --> 00:36:50,643 you know, local hustlers, or strippers, or whatever, 936 00:36:50,730 --> 00:36:52,471 it was all on one accord. 937 00:36:52,558 --> 00:36:54,951 So word of mouth was better than, you know, 938 00:36:55,038 --> 00:36:56,736 any promotion you could've had. 939 00:36:56,823 --> 00:36:58,303 - This is actually a tape from when I was locked up. 940 00:36:58,390 --> 00:36:59,478 My mom sent me this shit. 941 00:36:59,565 --> 00:37:01,219 Forced MDs tape with the shrink wrap. 942 00:37:01,306 --> 00:37:03,221 When I open it, it's a mixtape. 943 00:37:03,308 --> 00:37:06,746 There's my Walkman from jail. 944 00:37:06,833 --> 00:37:07,790 [hip-hop music] 945 00:37:07,877 --> 00:37:09,531 There you go. 946 00:37:09,618 --> 00:37:11,446 I'm selling these for $40 a pop. 947 00:37:11,533 --> 00:37:12,752 $10 for the weekend. 948 00:37:12,839 --> 00:37:14,580 I was giving mixed tapes to COs. 949 00:37:14,667 --> 00:37:16,190 Had COs bringing me food on the weekend, 950 00:37:16,277 --> 00:37:18,453 Alizé, all type of shit, son. 951 00:37:18,540 --> 00:37:19,846 There was plenty of beats. 952 00:37:19,933 --> 00:37:21,413 Niggas was getting robbed for mixed tapes in jail. 953 00:37:21,500 --> 00:37:23,284 Yeah, niggas would rather get their head cracked 954 00:37:23,371 --> 00:37:24,720 for a mixtape. 955 00:37:26,418 --> 00:37:31,640 [sot static crackling] 956 00:37:31,727 --> 00:37:33,033 - ♪ Yeah ♪ 957 00:37:34,556 --> 00:37:36,558 ♪ Life's crazy ♪ 958 00:37:36,645 --> 00:37:38,691 ♪ And I always told 'em life be crazy ♪ 959 00:37:38,778 --> 00:37:41,215 ♪ ♪ 960 00:37:41,302 --> 00:37:42,782 ♪ Life's a struggle ♪ 961 00:37:42,869 --> 00:37:46,264 ♪ Life passion, life pain ♪ 962 00:37:46,351 --> 00:37:47,613 ♪ It's all one in the same ♪ 963 00:37:47,700 --> 00:37:49,223 ♪ Make it all make sense ♪ 964 00:37:49,310 --> 00:37:51,878 ♪ They all slip, fall, they can't get right ♪ 965 00:37:51,965 --> 00:37:54,533 ♪ They all slip, fall, can't get right ♪ 966 00:37:54,620 --> 00:37:57,405 ♪ They all slip, fall, gots to get right ♪ 967 00:37:57,492 --> 00:37:59,668 ♪ Get me back on my feet, stop playing with life ♪ 968 00:37:59,755 --> 00:38:02,628 ♪ They all slip, fall, can't get right ♪ 969 00:38:02,715 --> 00:38:05,326 ♪ They all slip, fall, can't get right ♪ 970 00:38:05,413 --> 00:38:08,198 ♪ They all slip, fall, gots to get right ♪ 971 00:38:08,286 --> 00:38:10,810 ♪ Get me back on my feet, stop playing with life ♪ 972 00:38:10,897 --> 00:38:12,725 ♪ I been through hella different phases like mazes ♪ 973 00:38:12,812 --> 00:38:15,118 ♪ Trying to get on, brother was never there ♪ 974 00:38:15,205 --> 00:38:16,729 ♪ I start banging, the Bloods gave me a home ♪ 975 00:38:16,816 --> 00:38:18,731 ♪ Wasn't strong enough to face my problems that I had ♪ 976 00:38:18,818 --> 00:38:20,385 ♪ A kid with anger issues ♪ 977 00:38:20,472 --> 00:38:21,951 ♪ From all the shit I seen my father did ♪ 978 00:38:22,038 --> 00:38:24,519 ♪ Chain gang, I been there, I was sitting there ♪ 979 00:38:24,606 --> 00:38:26,042 ♪ Thinking about if I let my mama down ♪ 980 00:38:26,129 --> 00:38:27,914 [indistinct] 981 00:38:28,001 --> 00:38:29,829 ♪ First came the bullshit, the drama with my pops ♪ 982 00:38:29,916 --> 00:38:31,526 ♪ I wasn't seeing him so I jumped into the street ♪ 983 00:38:31,613 --> 00:38:33,398 ♪ Went got a Glock, like, this me ♪ 984 00:38:33,485 --> 00:38:35,748 ♪ And I'ma be the seed who gon' feed Mama ♪ 985 00:38:35,835 --> 00:38:38,141 ♪ So my little brother and sister won't ever need ♪ 986 00:38:38,228 --> 00:38:40,796 ♪ I'm ready for the world at 16 a robber what I was ♪ 987 00:38:40,883 --> 00:38:42,407 ♪ I'm doing this shit to feed myself and fam ♪ 988 00:38:42,494 --> 00:38:43,712 ♪ Not for a street thug ♪ 989 00:38:43,799 --> 00:38:45,192 ♪ Going too fast, I make you crash ♪ 990 00:38:45,279 --> 00:38:46,933 ♪ But I couldn't see that far ♪ 991 00:38:47,020 --> 00:38:49,196 ♪ Stuck in detention centers, fighting my evils off ♪ 992 00:38:49,283 --> 00:38:51,894 ♪ They put me in a situation as a child to be a man ♪ 993 00:38:51,981 --> 00:38:54,462 ♪ Ain't had no god, it's all helping hand, alone I stand ♪ 994 00:38:54,549 --> 00:38:55,898 ♪ Damn, is it my fault? ♪ 995 00:39:01,904 --> 00:39:03,993 - Technology shifts culture. 996 00:39:04,080 --> 00:39:07,562 Going back to the turntable, that changed everything. 997 00:39:07,649 --> 00:39:09,782 You started recording live parties. 998 00:39:09,869 --> 00:39:11,436 That was the first mixtape. 999 00:39:11,523 --> 00:39:14,439 The live mix in your crib that you would do. 1000 00:39:14,526 --> 00:39:16,354 Then that turned into the CD. 1001 00:39:16,441 --> 00:39:19,922 ♪ ♪ 1002 00:39:20,009 --> 00:39:22,055 - Considering its quality and size, 1003 00:39:22,142 --> 00:39:24,362 the compact disk most certainly will become 1004 00:39:24,449 --> 00:39:26,973 a part of our everyday lives in the future. 1005 00:39:27,060 --> 00:39:30,629 - Epidemic just hit crazy when it switched to CDs. 1006 00:39:30,716 --> 00:39:33,022 - And I was like, yo, man, if I was the first one to put 1007 00:39:33,109 --> 00:39:34,850 a mixtape on CD, it'd be groundbreaking. 1008 00:39:34,937 --> 00:39:38,027 - Oh, man. The hustle came when you get to burn CDs. 1009 00:39:38,114 --> 00:39:40,682 And, you know, people came in and fucked that game up. 1010 00:39:40,769 --> 00:39:42,423 - The tapes went away and the CDs started 1011 00:39:42,510 --> 00:39:44,643 so that I was way ahead of the game. 1012 00:39:47,297 --> 00:39:49,474 - Now you could buy the machine. 1013 00:39:49,561 --> 00:39:51,084 Dudes had the machine. 1014 00:39:51,171 --> 00:39:54,043 They had multiple machines in their studios and shops 1015 00:39:54,130 --> 00:39:56,002 and they doing their own covers. 1016 00:39:56,089 --> 00:39:59,701 And, you know what I mean, the turnaround was way quicker. 1017 00:39:59,788 --> 00:40:01,747 - Then the flooding started to happen. 1018 00:40:01,834 --> 00:40:03,705 Then all the DJs started to flood the market. 1019 00:40:03,792 --> 00:40:05,359 - When it started getting flooded 1020 00:40:05,446 --> 00:40:07,666 and everybody and their mother was doing mixtapes, 1021 00:40:07,753 --> 00:40:10,364 then that immediately starts to kind of, like, 1022 00:40:10,451 --> 00:40:12,758 water down the specialness of it. 1023 00:40:12,845 --> 00:40:14,977 - The integrity of the music changed. 1024 00:40:15,064 --> 00:40:17,458 The integrity of the mixtape changed. 1025 00:40:17,545 --> 00:40:21,419 It became, who could sell more? How fast? How quick? 1026 00:40:21,506 --> 00:40:22,420 - Blast off. 1027 00:40:22,507 --> 00:40:25,423 [hip-hop music] 1028 00:40:25,510 --> 00:40:32,386 ♪ ♪ 1029 00:40:33,866 --> 00:40:36,782 - [coughing] 1030 00:40:36,869 --> 00:40:39,262 - I heard what DJs played exclusives on the radio, 1031 00:40:39,349 --> 00:40:41,090 but this was different. 1032 00:40:41,177 --> 00:40:42,265 - Radio was aggressive 1033 00:40:42,352 --> 00:40:45,007 but the tapes were super aggressive. 1034 00:40:45,094 --> 00:40:47,532 - You always wanna put something on your mix 1035 00:40:47,619 --> 00:40:52,188 that is not supposed to be there. 1036 00:40:52,275 --> 00:40:54,190 - All of a sudden, I started hearing 1037 00:40:54,277 --> 00:40:56,541 these records that weren't out for months. 1038 00:40:56,628 --> 00:40:59,544 - We was playing things we wasn't supposed to play. 1039 00:40:59,631 --> 00:41:00,762 - Is anyone here from Queens? 1040 00:41:00,849 --> 00:41:02,851 'Cause I don't wanna offend niggas. 1041 00:41:02,938 --> 00:41:06,681 Queens niggas love to steal, okay? [chuckles] 1042 00:41:06,768 --> 00:41:08,466 - And then you got Clue coming in. 1043 00:41:08,553 --> 00:41:10,076 - ♪ Hey, yo, Queens get the money. 1044 00:41:10,163 --> 00:41:12,165 ♪ Long time, no cash ♪ 1045 00:41:12,252 --> 00:41:13,732 ♪ I'm caught up in the hustle where the guns go black ♪ 1046 00:41:13,819 --> 00:41:15,908 - Clue ushered in exclusives. 1047 00:41:15,995 --> 00:41:19,302 Before that, Braun or Capri, they'd have one or two. 1048 00:41:19,389 --> 00:41:21,479 Clue ushered in the whole tape being exclusives. 1049 00:41:21,566 --> 00:41:23,872 Clue had it the hardest. 1050 00:41:23,959 --> 00:41:26,484 Niggas fronted on him because he was from Queens. 1051 00:41:26,571 --> 00:41:29,095 The Harlem stores wouldn't carry his stuff. 1052 00:41:29,182 --> 00:41:32,533 It was strictly because of where he was from. 1053 00:41:32,620 --> 00:41:34,927 - You know, Clue's brand was built off of him 1054 00:41:35,014 --> 00:41:36,537 getting something first. 1055 00:41:36,624 --> 00:41:38,757 - Clue was the person who brung it to a level 1056 00:41:38,844 --> 00:41:40,889 where radio stations had to start 1057 00:41:40,976 --> 00:41:42,630 paying attention to it. 1058 00:41:42,717 --> 00:41:44,589 - They used to talk about Clue like a drug lord. 1059 00:41:44,676 --> 00:41:46,808 You know, the cars he would have, the money he would make. 1060 00:41:46,895 --> 00:41:49,550 - Clue would put this echo on his shit. 1061 00:41:49,637 --> 00:41:51,291 - [echoing] ♪ DJ Clue ♪ 1062 00:41:51,378 --> 00:41:53,946 ♪ Back again ♪ 1063 00:41:54,033 --> 00:41:58,777 ♪ Represent Queens to the fullest ♪ 1064 00:41:58,864 --> 00:42:01,519 - You listen to a Clue tape, he puts the echo on the snare. 1065 00:42:01,606 --> 00:42:05,044 If the beat's going... [scats] 1066 00:42:05,131 --> 00:42:08,221 Clue, Clue, Clue! 1067 00:42:08,308 --> 00:42:09,744 And the shit echoes the fuck out 1068 00:42:09,831 --> 00:42:11,311 as the cars are riding away, 1069 00:42:11,398 --> 00:42:13,313 the shit sounds nuts. 1070 00:42:13,400 --> 00:42:15,924 Clue's personality wasn't as strong 1071 00:42:16,011 --> 00:42:17,752 as a Capri or a Doo Wop. 1072 00:42:17,839 --> 00:42:21,887 But his presentation, and the echo. 1073 00:42:21,974 --> 00:42:25,499 Because for me, being from the Bronx, the echo was like, 1074 00:42:25,586 --> 00:42:27,022 "Fuck what you talking about, 'this Queens nigga.' 1075 00:42:27,109 --> 00:42:29,155 This Queens nigga using the echo." 1076 00:42:29,242 --> 00:42:30,373 And that was tough to me. 1077 00:42:31,984 --> 00:42:34,116 - Everyone else prior to that was underground. 1078 00:42:34,203 --> 00:42:37,119 And everyone had the mixtapes on Jamaica Ave. 1079 00:42:37,206 --> 00:42:39,818 Clue was, like, the first person like, we went uptown. 1080 00:42:39,905 --> 00:42:41,471 We went to Harlem. Like, it was like going 1081 00:42:41,559 --> 00:42:44,300 to the West Coast at that time. 1082 00:42:44,387 --> 00:42:47,347 - His mixtapes, you know, kind of set a bar, 1083 00:42:47,434 --> 00:42:49,741 and showed that if you could be on this mixtape, 1084 00:42:49,828 --> 00:42:52,134 you one of the elite. 1085 00:42:52,221 --> 00:42:53,527 - To be on a Clue tape-- 1086 00:42:53,614 --> 00:42:55,094 that was like winning a Grammy almost, 1087 00:42:55,181 --> 00:42:58,967 like, especially if you got that first top ten slots. 1088 00:42:59,054 --> 00:43:00,752 Like, when you listen to a Clue tape, 1089 00:43:00,839 --> 00:43:02,928 the beginning of the Clue tape was Nas. 1090 00:43:03,015 --> 00:43:04,016 He was damn near the biggest artist in America 1091 00:43:04,103 --> 00:43:05,147 at the time. 1092 00:43:05,234 --> 00:43:06,496 So you went to Harlem 1093 00:43:06,584 --> 00:43:08,324 and you see DJ Clue mixtapes 1094 00:43:08,411 --> 00:43:10,326 up there, you like, "Oh!" 1095 00:43:10,413 --> 00:43:11,589 Like, "Whoa! 1096 00:43:11,676 --> 00:43:12,285 Like, y'all know about Queens?" 1097 00:43:12,372 --> 00:43:15,201 - ♪ Yeah ♪ 1098 00:43:15,288 --> 00:43:16,985 - People used to always look for that. 1099 00:43:17,072 --> 00:43:18,596 So I would put a--you know, a mixture of, like, 1100 00:43:18,683 --> 00:43:19,945 some of the hottest songs that was out, 1101 00:43:20,032 --> 00:43:21,686 and then put some exclusives on there, 1102 00:43:21,773 --> 00:43:23,513 as well as some new artists that had some dope music. 1103 00:43:23,601 --> 00:43:24,819 You know what I mean? 1104 00:43:24,906 --> 00:43:26,125 So back then, there was no Internet, 1105 00:43:26,212 --> 00:43:28,083 so you had to, you know, go to the mixtapes 1106 00:43:28,170 --> 00:43:31,739 to find the exclusive songs and the hot music. 1107 00:43:31,826 --> 00:43:35,656 - That was early Internet, was that Clue tape. 1108 00:43:35,743 --> 00:43:38,877 - DJ Clue was known for stealing DATs. 1109 00:43:41,227 --> 00:43:42,750 - The digital audio tape, or DAT, 1110 00:43:42,837 --> 00:43:44,839 has been called the wonder tape recorder. 1111 00:43:44,926 --> 00:43:46,058 - That was something that was different. 1112 00:43:46,145 --> 00:43:47,407 I don't know if you remember. 1113 00:43:47,494 --> 00:43:49,235 - Its ability to reproduce sound 1114 00:43:49,322 --> 00:43:51,933 is so good, it's got the music industry worried. 1115 00:43:52,020 --> 00:43:54,632 They're afraid it'll lead to worldwide pirating 1116 00:43:54,719 --> 00:43:57,896 and undermine the increasingly popular compact disc. 1117 00:43:57,983 --> 00:43:59,985 - As far as, like, a Queens mixtape DJ, 1118 00:44:00,072 --> 00:44:01,682 all we needed was one verse and a hook, 1119 00:44:01,769 --> 00:44:03,510 and you might as well say the song is gone. 1120 00:44:03,597 --> 00:44:05,120 - My introduction to DJ Clue was, 1121 00:44:05,207 --> 00:44:06,687 he leaked a Grand Puba song. 1122 00:44:06,774 --> 00:44:08,820 And I was pissed, 'cause my album had just started. 1123 00:44:08,907 --> 00:44:11,561 I was one, two songs in on a 2000 album. 1124 00:44:11,649 --> 00:44:13,563 And I called him up. He worked for Steve Style. 1125 00:44:13,651 --> 00:44:15,043 And I was like, "Yo, the fuck are you doing, G? 1126 00:44:15,130 --> 00:44:17,350 I don't even know how you fucking got that." 1127 00:44:17,437 --> 00:44:19,352 - Man, I would tell you where I got the freestyles from, 1128 00:44:19,439 --> 00:44:20,745 but I'd have to kill you, man. You know what I mean? 1129 00:44:20,832 --> 00:44:22,572 So I'm taking that to the grave with me. 1130 00:44:22,660 --> 00:44:24,400 - Like, him being down with Puffy, 1131 00:44:24,487 --> 00:44:26,576 and that's sweet peaches now. 1132 00:44:26,664 --> 00:44:28,274 They wanted to kill him. 1133 00:44:28,361 --> 00:44:31,494 - And Clue hates me to this day deep down inside me. 1134 00:44:31,581 --> 00:44:33,105 He hates me 'cause I told the story 1135 00:44:33,192 --> 00:44:35,020 about Biggie looking for the nigga. 1136 00:44:35,107 --> 00:44:36,935 - I had the original "One More Chance." 1137 00:44:37,022 --> 00:44:42,244 - ♪ Oh, Biggie, give me one more chance ♪ 1138 00:44:42,331 --> 00:44:44,377 - I had, uh--I ain't gonna say a demo copy, 1139 00:44:44,464 --> 00:44:45,508 but I had, like, an early copy of it. 1140 00:44:45,595 --> 00:44:47,423 And I put it on a mixtape. 1141 00:44:47,510 --> 00:44:48,294 And Biggie got kind of upset on the radio. 1142 00:44:48,381 --> 00:44:49,774 He was like-- 1143 00:44:49,861 --> 00:44:51,079 - Clue, I'm looking for you. 1144 00:44:51,166 --> 00:44:53,125 If you listening, watch you back. 1145 00:44:53,212 --> 00:44:54,256 It's all good. 1146 00:44:54,343 --> 00:44:56,084 Here we go. 1147 00:44:56,171 --> 00:44:57,695 - It just came to Biggie like, like... 1148 00:44:57,782 --> 00:44:59,348 - I forgot. 1149 00:44:59,435 --> 00:45:01,350 When you said tape recorder, I thought bootleg, 1150 00:45:01,437 --> 00:45:02,917 and I thought Clue. It's on. 1151 00:45:03,004 --> 00:45:04,266 - Oh, my God. 1152 00:45:04,353 --> 00:45:05,790 - So Biggie walks up to me 1153 00:45:05,877 --> 00:45:07,269 with the fucking army fatigue jacket, 1154 00:45:07,356 --> 00:45:09,010 pulls out, like, a .22. 1155 00:45:09,097 --> 00:45:11,360 He's like, "Yo, you seen that nigga DJ Clue? 1156 00:45:11,447 --> 00:45:13,449 I'm gonna clap that nigga when I see him." 1157 00:45:13,536 --> 00:45:16,409 I was like, "Nah. I ain't seen him." 1158 00:45:16,496 --> 00:45:17,627 You know what I'm saying? - Who was that? 1159 00:45:17,715 --> 00:45:19,760 - Notorious B.I.G., nigga. 1160 00:45:19,847 --> 00:45:21,283 Biggie. - Oh, he had a .22. 1161 00:45:21,370 --> 00:45:22,937 - Smalls was looking for Clue 1162 00:45:23,024 --> 00:45:24,373 'cause Clue put out one of his records 1163 00:45:24,460 --> 00:45:25,940 without permission 1164 00:45:26,027 --> 00:45:27,333 on the mixtape. 1165 00:45:27,420 --> 00:45:29,422 He was looking for him with a gun, 1166 00:45:29,509 --> 00:45:31,250 talking about he was gonna give it to him. 1167 00:45:33,121 --> 00:45:35,080 - That's what hip-hop is. 1168 00:45:35,167 --> 00:45:37,169 Catch me. 1169 00:45:37,256 --> 00:45:38,648 And if you catch me, you know, 1170 00:45:38,736 --> 00:45:39,998 we'll do it accordingly. 1171 00:45:40,085 --> 00:45:41,521 But until then, you gotta catch me. 1172 00:45:41,608 --> 00:45:43,392 You know what I'm saying? So.. 1173 00:45:43,479 --> 00:45:48,180 [laughing with echo] 1174 00:45:48,267 --> 00:45:50,312 - That's where the outlaw shit comes from. 1175 00:45:53,272 --> 00:45:55,535 - That became a staple brand of not just him, 1176 00:45:55,622 --> 00:45:57,450 but the mixtape culture. 1177 00:45:57,537 --> 00:45:59,713 People were hungry to hear the next mixtape 1178 00:45:59,800 --> 00:46:02,194 because they never knew what they were gonna hear. 1179 00:46:02,281 --> 00:46:06,546 - At certain points, mixtapes became headaches. 1180 00:46:06,633 --> 00:46:08,374 ♪ Rappers, I monkey flip 'em with the funky ♪ 1181 00:46:08,461 --> 00:46:10,028 ♪ Rhythm I be kicking ♪ 1182 00:46:10,115 --> 00:46:11,029 ♪ Musician inflicting ♪ 1183 00:46:11,116 --> 00:46:12,465 ♪ Composition of pain ♪ 1184 00:46:12,552 --> 00:46:14,249 ♪ I'm like Scarface sniffing cocaine ♪ 1185 00:46:14,336 --> 00:46:15,903 - They're getting the Nas record 1186 00:46:15,990 --> 00:46:18,384 before it even hits the stores or before the records 1187 00:46:18,471 --> 00:46:21,691 even get on the radio or anything. 1188 00:46:21,779 --> 00:46:23,519 - I got in trouble for a lot of records. 1189 00:46:23,606 --> 00:46:25,478 Faith Newman, you know, she really 1190 00:46:25,565 --> 00:46:27,393 wanted to kill me for the Nas. 1191 00:46:27,480 --> 00:46:29,003 - Oh, yeah. 1192 00:46:29,090 --> 00:46:30,657 When I found out that S&S leaked Illmatic, 1193 00:46:30,744 --> 00:46:32,267 I wanted to kill him. 1194 00:46:32,354 --> 00:46:34,704 - Because I played seven songs, eight, really, 1195 00:46:34,792 --> 00:46:36,619 including the remix for "It Ain't Hard to Tell." 1196 00:46:36,706 --> 00:46:38,056 - The whole album had 10 songs on it. 1197 00:46:38,143 --> 00:46:39,231 - I didn't know he was gonna put this on. 1198 00:46:39,318 --> 00:46:40,275 - Somebody got their hands 1199 00:46:40,362 --> 00:46:42,190 on the majority of the album 1200 00:46:42,277 --> 00:46:44,410 and made its way to S&S. 1201 00:46:44,497 --> 00:46:45,846 And he put it out on the street. 1202 00:46:45,933 --> 00:46:46,934 - I got it. 1203 00:46:47,021 --> 00:46:48,675 I played it. 1204 00:46:48,762 --> 00:46:49,850 - It hurt the album, 1205 00:46:49,937 --> 00:46:52,026 you know, because he bootlegged it, 1206 00:46:52,113 --> 00:46:53,898 and then other people bootlegged it, 1207 00:46:53,985 --> 00:46:55,290 and then, all of a sudden, you could find it in England. 1208 00:46:55,377 --> 00:46:57,336 I mean, it was that bad. 1209 00:46:58,946 --> 00:47:00,905 - I had 21 records on my album. 1210 00:47:00,992 --> 00:47:05,126 I remember a DJ put 16 or 17 of them on his mixtape. 1211 00:47:05,213 --> 00:47:08,564 Why would you buy my album if you get 16 of them for free? 1212 00:47:08,651 --> 00:47:10,175 - Music shouldn't come out from an artist 1213 00:47:10,262 --> 00:47:11,611 until they're ready to release it. 1214 00:47:11,698 --> 00:47:13,178 - I would just be clueless. Like, yo, where are these cats 1215 00:47:13,265 --> 00:47:14,396 getting these records? 1216 00:47:14,483 --> 00:47:16,007 - So everybody had their methods. 1217 00:47:16,094 --> 00:47:17,051 - It was a hustle. 1218 00:47:17,138 --> 00:47:19,140 - You know a fucked-up word? 1219 00:47:19,227 --> 00:47:20,576 It's called "intern." 1220 00:47:20,663 --> 00:47:22,361 And you know what interns do, right? 1221 00:47:22,448 --> 00:47:23,536 They work for free. 1222 00:47:25,451 --> 00:47:30,021 What I did was sought out interns in every major spot. 1223 00:47:30,108 --> 00:47:32,545 And I would give them $100 or $200 1224 00:47:32,632 --> 00:47:37,071 to, when the CEO or the A&R or whatever left their office, 1225 00:47:37,158 --> 00:47:39,987 go get whatever they had laying around, 1226 00:47:40,074 --> 00:47:42,076 record it, put it back. 1227 00:47:42,163 --> 00:47:43,599 That's how I was getting a lot of my-- 1228 00:47:43,686 --> 00:47:45,079 and niggas was confused. 1229 00:47:45,166 --> 00:47:46,951 Like, how the fuck he get-- 1230 00:47:47,038 --> 00:47:48,517 I'm getting it from y'all. 1231 00:47:48,604 --> 00:47:50,780 They could never figure it out. 1232 00:47:50,868 --> 00:47:53,044 I'm going to the person y'all not paying 1233 00:47:53,131 --> 00:47:55,655 and I'm paying 'em, you dumbass. 1234 00:47:55,742 --> 00:47:58,876 - It's no secret we really had some issues with Whoo Kid. 1235 00:47:58,963 --> 00:48:00,660 - It's not like I wanted trouble. 1236 00:48:00,747 --> 00:48:03,315 It just happened with the tapes. 1237 00:48:03,402 --> 00:48:04,882 And I never paid attention. 1238 00:48:04,969 --> 00:48:06,492 And then here I am, getting caught. 1239 00:48:06,579 --> 00:48:08,233 - Any time you're in, like, an illicit trade 1240 00:48:08,320 --> 00:48:10,235 and there's money involved, there's gonna be 1241 00:48:10,322 --> 00:48:12,367 some kind of danger. I mean, like-- 1242 00:48:12,454 --> 00:48:13,803 - You hear about mixtape dealers getting robbed, 1243 00:48:13,891 --> 00:48:16,067 kidnapped, thrown in trunks of cars. 1244 00:48:16,154 --> 00:48:17,503 - The more I was robbing motherfuckers, 1245 00:48:17,590 --> 00:48:19,592 the more rappers tried to catch me. 1246 00:48:19,679 --> 00:48:21,463 I got caught by Big Pun. 1247 00:48:21,550 --> 00:48:24,249 - Whoo Kid put out a song of Pun's without permission. 1248 00:48:24,336 --> 00:48:27,556 So Pun called them and made it look like, you know, 1249 00:48:27,643 --> 00:48:29,210 he was booking 'em for a show. 1250 00:48:29,297 --> 00:48:31,343 And Whoo Kid came, and... 1251 00:48:31,430 --> 00:48:33,475 - All I heard was Spanish lingo, 1252 00:48:33,562 --> 00:48:35,825 callate la boca, all this screaming. 1253 00:48:35,913 --> 00:48:37,827 - They kidnapped him. 1254 00:48:37,915 --> 00:48:39,612 They threw him in the van, pulled out machine guns 1255 00:48:39,699 --> 00:48:42,832 and shit like that, smacked him around. 1256 00:48:42,920 --> 00:48:44,878 - Yo, every gun you could think of. 1257 00:48:44,965 --> 00:48:48,926 Like, .38s, Glock 9s. 1258 00:48:49,013 --> 00:48:50,884 One had, like, a-- it looked like a Uzi. 1259 00:48:50,971 --> 00:48:52,103 He says, "Yo, I know you're-- 1260 00:48:52,190 --> 00:48:53,626 "you're just trying to get put on. 1261 00:48:53,713 --> 00:48:55,236 "You're leaking shit. 1262 00:48:55,323 --> 00:48:57,282 "But I'm gonna explain to you. This is some street shit. 1263 00:48:57,369 --> 00:49:00,111 "This is Latin Kings, gangs. There's some shit going on here 1264 00:49:00,198 --> 00:49:01,895 "that you don't know nothing about. 1265 00:49:01,982 --> 00:49:04,202 "So if you do it again, then you're actually like-- 1266 00:49:04,289 --> 00:49:05,464 you're doing it against me." 1267 00:49:05,551 --> 00:49:07,118 So in the intro to the next tape 1268 00:49:07,205 --> 00:49:09,033 he wants me to, like, say, "Fuck Jay-Z, 1269 00:49:09,120 --> 00:49:10,382 Fuck Rockefeller." 1270 00:49:10,469 --> 00:49:11,861 I was like, "I'll say whatever you want. 1271 00:49:11,949 --> 00:49:13,863 "Just get me the hell out of this car, yo! 1272 00:49:13,951 --> 00:49:18,172 I'm not dying for this shit, yo!" 1273 00:49:18,259 --> 00:49:20,522 - But at the end of the day, it was part of the game. 1274 00:49:20,609 --> 00:49:21,915 - You see it. 1275 00:49:22,002 --> 00:49:23,699 Mixtapes, motherfuckers. 1276 00:49:23,786 --> 00:49:25,658 - That's it. 1277 00:49:35,450 --> 00:49:37,278 [Vivaldi's "The Four Seasons" playing] 1278 00:49:37,365 --> 00:49:39,411 - I always thought that if I could connect 1279 00:49:39,498 --> 00:49:42,588 my brand to music and the music world, 1280 00:49:42,675 --> 00:49:44,416 it would make the brand cool. 1281 00:49:44,503 --> 00:49:46,374 Mixtapes unlocked the door. 1282 00:49:46,461 --> 00:49:49,247 Peter Paul Scott and Andy Hilfiger 1283 00:49:49,334 --> 00:49:51,901 brought me this idea to do a mixtape. 1284 00:49:51,989 --> 00:49:55,209 And I said, you know, "What the fuck is a mixtape?" 1285 00:49:55,296 --> 00:49:57,864 I didn't know what a mixtape was. 1286 00:49:57,951 --> 00:49:59,735 And they said, "No, you don't understand. 1287 00:49:59,822 --> 00:50:03,043 "We're gonna get all these musicians to do music, 1288 00:50:03,130 --> 00:50:05,219 "put it on one tape, and then we're gonna hand 1289 00:50:05,306 --> 00:50:08,222 "the tape out, let it really permeate 1290 00:50:08,309 --> 00:50:10,790 into the culture." And it worked. 1291 00:50:10,877 --> 00:50:13,227 The hip-hop kids were connected to my brand, 1292 00:50:13,314 --> 00:50:16,187 and I was connecting to the culture. 1293 00:50:16,274 --> 00:50:17,971 - The culture wants to get heard. 1294 00:50:18,058 --> 00:50:19,494 The culture needs money. 1295 00:50:19,581 --> 00:50:21,192 The culture wants to-- 1296 00:50:21,279 --> 00:50:22,671 wants to survive. 1297 00:50:22,758 --> 00:50:24,978 So the culture engages the corporate. 1298 00:50:25,065 --> 00:50:26,980 The corporate has nothing. 1299 00:50:27,067 --> 00:50:29,722 So it engages the culture. 1300 00:50:29,809 --> 00:50:31,463 Here's the marriage. 1301 00:50:31,550 --> 00:50:32,812 - You have sponsorships now. 1302 00:50:32,899 --> 00:50:34,727 The mixtapes were sponsored by Sprite. 1303 00:50:34,814 --> 00:50:36,859 - And then, of course, it turned into, 1304 00:50:36,946 --> 00:50:38,905 "Who's gonna get that corporate money?" 1305 00:50:38,992 --> 00:50:40,863 - The platforms were getting larger and bigger. 1306 00:50:40,950 --> 00:50:43,170 - That's how big this mixtape movement was. 1307 00:50:43,257 --> 00:50:45,433 We even took that whole vibe and kept it relevant 1308 00:50:45,520 --> 00:50:47,435 with the launch of 50 Cent's first album. 1309 00:50:47,522 --> 00:50:50,351 We had a man standing with a 9-millimeter pistol, 1310 00:50:50,438 --> 00:50:53,876 a do-rag, and a Gucci gun belt around his chest, 1311 00:50:53,963 --> 00:50:58,229 pointed at you, with all of his songs from all of his mixtapes 1312 00:50:58,316 --> 00:51:01,406 as a promotional tool for a company called RBK. 1313 00:51:02,537 --> 00:51:03,625 Reebok. 1314 00:51:03,712 --> 00:51:05,149 [hip-hop music] 1315 00:51:05,236 --> 00:51:06,280 - ♪ Yeah ♪ 1316 00:51:08,369 --> 00:51:11,459 - 50 was basically born out of the mixtape. 1317 00:51:11,546 --> 00:51:14,462 - He did an idea that no one else had been doing. 1318 00:51:14,549 --> 00:51:16,073 - He made it sound like an album. 1319 00:51:16,160 --> 00:51:18,379 - The buzz, what the fuck he was saying, 1320 00:51:18,466 --> 00:51:20,207 rhyming over other beats. 1321 00:51:20,294 --> 00:51:23,515 - Because prior to that, DJs were making compilations. 1322 00:51:23,602 --> 00:51:25,560 And 50 was saying, "Yeah, cool. 1323 00:51:25,647 --> 00:51:27,084 "I'm gonna give you a mixtape, 1324 00:51:27,171 --> 00:51:28,868 but it's gonna be all my music." 1325 00:51:28,955 --> 00:51:31,262 - And he had to do it, because nobody was really 1326 00:51:31,349 --> 00:51:32,524 rocking with him at the time. 1327 00:51:34,830 --> 00:51:36,702 He was on Columbia. 1328 00:51:36,789 --> 00:51:38,660 Then he got shot. [gunshot, sirens wailing] 1329 00:51:38,747 --> 00:51:39,922 And they dropped him because they didn't want 1330 00:51:40,009 --> 00:51:41,098 no problems with it. 1331 00:51:43,578 --> 00:51:46,538 - Look, after I got hit, I went through this thing 1332 00:51:46,625 --> 00:51:51,108 where there's a fear 1333 00:51:51,195 --> 00:51:54,981 that you have because it hurts so bad. 1334 00:51:55,068 --> 00:51:56,983 And it's a different thing when you hit to the point 1335 00:51:57,070 --> 00:52:01,857 you can't walk, hand shot, your face is shot. 1336 00:52:01,944 --> 00:52:03,946 You banged up so bad you don't-- 1337 00:52:04,033 --> 00:52:05,818 I wouldn't let Yayo and them see me. 1338 00:52:05,905 --> 00:52:07,385 I wouldn't let them come in the hospital when I was there. 1339 00:52:07,472 --> 00:52:10,475 'cause it would have changed their heart. 1340 00:52:10,562 --> 00:52:13,565 That was so uncomfortable, the fear, 1341 00:52:13,652 --> 00:52:18,091 that the only way I was able to make it go away 1342 00:52:18,178 --> 00:52:19,571 was to go towards the problem. 1343 00:52:19,658 --> 00:52:23,270 [hip-hop music] 1344 00:52:23,357 --> 00:52:26,839 ♪ Many men wish death upon me ♪ 1345 00:52:26,926 --> 00:52:28,971 I was like, "I'ma just make albums now." 1346 00:52:29,058 --> 00:52:31,844 - And he put out this mixtape called "50 Cent is the Future." 1347 00:52:31,931 --> 00:52:33,672 Game-changer. 1348 00:52:33,759 --> 00:52:35,717 - 50 was stealing the instrumentals 1349 00:52:35,804 --> 00:52:37,458 and redoing them. 1350 00:52:37,545 --> 00:52:40,635 - I'll take the records that I felt like were really good, 1351 00:52:40,722 --> 00:52:43,943 and then write my version off of a different spin 1352 00:52:44,030 --> 00:52:46,598 that I thought would have been cool if you did it like this. 1353 00:52:46,685 --> 00:52:48,165 When I got to "50 Cent is the Future," 1354 00:52:48,252 --> 00:52:49,427 it was one photo shoot. 1355 00:52:49,514 --> 00:52:52,212 We did one photo shoot in the garage. 1356 00:52:52,299 --> 00:52:54,519 When it was done, we put, like, the fake barcode, 1357 00:52:54,606 --> 00:52:56,869 the--like, the track list. 1358 00:52:56,956 --> 00:52:58,436 We had to make it cool enough for the bootleggers 1359 00:52:58,523 --> 00:53:00,568 to feel like they just stole something. 1360 00:53:00,655 --> 00:53:02,527 - I think there's a lot of people on Canal Street 1361 00:53:02,614 --> 00:53:05,094 that got really rich off of 50 Cent mixtapes. 1362 00:53:05,182 --> 00:53:07,184 - I had turned the bootleggers 1363 00:53:07,271 --> 00:53:09,447 into my personal marketing team. 1364 00:53:09,534 --> 00:53:11,536 - They were so hot with mixtapes 1365 00:53:11,623 --> 00:53:13,755 that when Whoo Kid would walk into the office, 1366 00:53:13,842 --> 00:53:16,193 50 would literally pick him up upside down, shake him, 1367 00:53:16,280 --> 00:53:17,585 and whatever money fell out of his pocket, 1368 00:53:17,672 --> 00:53:19,326 50 would just pick it up and walk. 1369 00:53:19,413 --> 00:53:21,198 - Stealing music also put us ahead of the game 1370 00:53:21,285 --> 00:53:22,764 to see what would be the next single. 1371 00:53:22,851 --> 00:53:25,202 So if I'm constantly at the labels, lurking, 1372 00:53:25,289 --> 00:53:26,638 trying to figure out what's next, 1373 00:53:26,725 --> 00:53:27,943 I also get, like, the schedules. 1374 00:53:28,030 --> 00:53:29,467 - Go get me the tape. It don't matter. 1375 00:53:29,554 --> 00:53:31,033 Just--I need that first. 1376 00:53:31,120 --> 00:53:32,731 Whatever it is you can get your hands on. 1377 00:53:32,818 --> 00:53:36,604 - If Dr. Dre's gonna drop a single October 21st, 1378 00:53:36,691 --> 00:53:38,824 I would tell the A&R, "Yo, give me the DAT, 1379 00:53:38,911 --> 00:53:40,260 give me the instrumental." 1380 00:53:40,347 --> 00:53:41,914 So then I would be ahead of the game 1381 00:53:42,001 --> 00:53:44,177 and tell 50, "Yo, I think this is gonna be the next hit." 1382 00:53:44,264 --> 00:53:49,095 - Whoo Kid was instrumental with those 50 Cent tapes. 1383 00:53:49,182 --> 00:53:51,837 [banging noise] - Whoo Kid. 1384 00:53:51,924 --> 00:53:53,404 That was hard! 1385 00:53:53,491 --> 00:53:56,407 Boy, I cannot forget DJ Whoo Kid. 1386 00:53:56,494 --> 00:53:57,973 Man, he fucked them folks up. 1387 00:53:58,060 --> 00:53:59,714 Man, I loved how they had their own thing. 1388 00:53:59,801 --> 00:54:01,890 50 have some real shit going on. 1389 00:54:01,977 --> 00:54:03,196 Them mixtapes, they really showed people 1390 00:54:03,283 --> 00:54:04,980 how to do business. 1391 00:54:05,067 --> 00:54:07,069 - It was to the point where, like, a new song would come out 1392 00:54:07,156 --> 00:54:09,202 and if 50 did it, the DJs wouldn't even 1393 00:54:09,289 --> 00:54:10,638 play the original no more. 1394 00:54:10,725 --> 00:54:11,813 - People were playing their versions 1395 00:54:11,900 --> 00:54:13,728 more than their single. 1396 00:54:13,815 --> 00:54:16,165 - Every car driving down the street was 50 Cent music. 1397 00:54:16,253 --> 00:54:16,905 It was everywhere. 1398 00:54:16,992 --> 00:54:19,604 - G-G-G-G Unit. 1399 00:54:19,691 --> 00:54:22,737 It was the hardest shit I ever heard in my life. 1400 00:54:22,824 --> 00:54:24,217 - The established artists-- 1401 00:54:24,304 --> 00:54:26,001 they would be pissed when they see the Africans 1402 00:54:26,088 --> 00:54:27,699 with the CD on the shit. 1403 00:54:27,786 --> 00:54:30,658 And I'm the happiest person to be there. 1404 00:54:30,745 --> 00:54:32,138 - At the same time, we kind of, like, switched 1405 00:54:32,225 --> 00:54:33,226 the way they thought. 1406 00:54:33,313 --> 00:54:34,662 I had to teach Snoop Dogg. 1407 00:54:34,749 --> 00:54:36,098 He was like, "What the fuck is a freestyle, cuz? 1408 00:54:36,185 --> 00:54:37,970 "What the fuck? I'm freestyling for free. 1409 00:54:38,057 --> 00:54:40,364 "I just sold 30 million albums. 1410 00:54:40,451 --> 00:54:42,017 Like, fuck is this, cuz?" 1411 00:54:42,104 --> 00:54:45,369 I had him do "P-I-M-P" and I let 50 hear it. 1412 00:54:45,456 --> 00:54:46,587 And 50 was like, "Fuck that. 1413 00:54:46,674 --> 00:54:47,893 "I'm not even changing this. 1414 00:54:47,980 --> 00:54:49,198 "This is a freestyle? 1415 00:54:49,286 --> 00:54:50,678 This sound like a record." 1416 00:54:50,765 --> 00:54:53,333 So then 50 just kept the original verse 1417 00:54:53,420 --> 00:54:55,335 and made it the remixes. 1418 00:54:55,422 --> 00:54:57,816 And then that woke up Snoop Dogg to understand, 1419 00:54:57,903 --> 00:54:59,339 you got to hurry up and put your album out 1420 00:54:59,426 --> 00:55:01,167 or you're just gonna be, like, old. 1421 00:55:01,254 --> 00:55:02,864 You don't wanna be that late nigga. 1422 00:55:02,951 --> 00:55:04,997 Like, you think you have a classic, 1423 00:55:05,084 --> 00:55:06,651 and then Soldier Boy comes out. 1424 00:55:06,738 --> 00:55:09,828 You! Now you're like, yo. 1425 00:55:09,915 --> 00:55:11,786 That's why 50 always had tapes out 1426 00:55:11,873 --> 00:55:15,181 because it helped him be connected with the streets 1427 00:55:15,268 --> 00:55:17,314 and understand the art of being current. 1428 00:55:18,793 --> 00:55:23,145 - Before I released my record, Master P came. 1429 00:55:23,232 --> 00:55:27,454 And he was like, "I wanna go on tour with this new album." 1430 00:55:27,541 --> 00:55:29,238 You know what I'm saying? And he was like, "Nah. 1431 00:55:29,326 --> 00:55:31,502 "They ready now. They better give $8,000 a show. 1432 00:55:31,589 --> 00:55:32,720 You can run around." 1433 00:55:32,807 --> 00:55:34,113 I'm like, "$8,000? Hold up. 1434 00:55:34,200 --> 00:55:35,244 This could get good." 1435 00:55:35,332 --> 00:55:37,116 The first show, Club Speed. 1436 00:55:37,203 --> 00:55:40,337 - You went to Speed, it was, razors came out the mouth. 1437 00:55:40,424 --> 00:55:41,512 Speed was serious. 1438 00:55:41,599 --> 00:55:43,688 - Like, back then, it was a little-- 1439 00:55:43,775 --> 00:55:44,863 it was a little wild. 1440 00:55:44,950 --> 00:55:46,081 - I go first. 1441 00:55:46,168 --> 00:55:47,126 There goes the lamb to the slaughter. 1442 00:55:47,213 --> 00:55:48,867 I walk down the stairs. 1443 00:55:48,954 --> 00:55:50,608 I make the left to where the stage is at, 1444 00:55:50,695 --> 00:55:52,523 and all of a sudden, I see Red Cafe 1445 00:55:52,610 --> 00:55:54,960 wearing a do rag and a bulletproof vest. 1446 00:55:55,047 --> 00:55:56,875 I said, "Are you fucking kidding me? 1447 00:55:56,962 --> 00:55:58,180 50's gonna flip." 1448 00:55:58,267 --> 00:55:59,443 Then there's a fight. 1449 00:55:59,530 --> 00:56:01,183 All of a sudden, I see a Bic pen. 1450 00:56:01,270 --> 00:56:02,707 He start stabbing this dude in the neck 1451 00:56:02,794 --> 00:56:04,143 with a Bic pen right on the dance floor. 1452 00:56:04,230 --> 00:56:06,232 - Somebody got poked in the neck. 1453 00:56:06,319 --> 00:56:07,929 James Cruz come running upstairs. 1454 00:56:08,016 --> 00:56:10,323 He scared to death. He's like, "Yo, yo." 1455 00:56:10,410 --> 00:56:12,325 - We're not doing the show! We're not doing the show! 1456 00:56:12,412 --> 00:56:13,805 And 50 was like, "What the fuck you talking about, 1457 00:56:13,892 --> 00:56:15,023 we ain't doing the show?" 1458 00:56:15,110 --> 00:56:15,981 - He got stabbed because we standing here 1459 00:56:16,068 --> 00:56:17,809 instead of on the stage. 1460 00:56:17,896 --> 00:56:19,114 - He pushed me out of the way, goes down to the stage, 1461 00:56:19,201 --> 00:56:22,161 and rocks it. 1462 00:56:22,248 --> 00:56:23,684 - I never forget that. 1463 00:56:23,771 --> 00:56:25,860 ♪ I get money, I get money ♪ 1464 00:56:25,947 --> 00:56:30,604 - But for whatever reason, at that moment, 50's story, 1465 00:56:30,691 --> 00:56:37,045 his style, his aura, his voice, his cadence, whatever it was, 1466 00:56:37,132 --> 00:56:39,483 he could do no wrong. It was everywhere. 1467 00:56:39,570 --> 00:56:42,137 - Everyone wanted to make their own mixtape like 50. 1468 00:56:42,224 --> 00:56:44,444 They didn't even care about original beats no more. 1469 00:56:44,531 --> 00:56:46,620 They gonna make whole songs over other people's beats. 1470 00:56:46,707 --> 00:56:48,883 - That's when it became artist-driven. 1471 00:56:48,970 --> 00:56:50,929 Other artists started looking like, "Hey, 1472 00:56:51,016 --> 00:56:53,235 "I don't even need a mixtape DJ anymore. 1473 00:56:53,322 --> 00:56:55,368 I can just do this shit on my own." 1474 00:57:00,068 --> 00:57:01,853 - Wayne was called Mixtape Weezy. 1475 00:57:01,940 --> 00:57:03,681 He had his own alter ego. 1476 00:57:03,768 --> 00:57:05,465 And they'd just get on mixtapes and body that shit. 1477 00:57:07,206 --> 00:57:09,991 - What was fun for me was rapping on songs 1478 00:57:10,078 --> 00:57:12,472 that I'm not on, that I wasn't a part of. 1479 00:57:12,559 --> 00:57:14,256 He would cut on a bunch of instrumentals. 1480 00:57:14,343 --> 00:57:15,910 I would rap over those instrumentals. 1481 00:57:15,997 --> 00:57:17,216 You gotta remember, you're taking a song 1482 00:57:17,303 --> 00:57:18,478 that's a hit. 1483 00:57:18,565 --> 00:57:20,262 We have already learned this song, 1484 00:57:20,349 --> 00:57:22,221 and we learned to love it the way it is. 1485 00:57:22,308 --> 00:57:23,875 So you about to come touch it, 1486 00:57:23,962 --> 00:57:25,267 you better be about to do something 1487 00:57:25,354 --> 00:57:26,486 that's gonna make us really fuck with you. 1488 00:57:29,184 --> 00:57:31,186 At that time, there was no Internet. 1489 00:57:31,273 --> 00:57:32,666 There was none of that. 1490 00:57:32,753 --> 00:57:35,713 So what we actually did was burn a bunch of CDs, 1491 00:57:35,800 --> 00:57:38,716 go to a bunch of events, and pass 'em out. 1492 00:57:38,803 --> 00:57:40,761 - Lil Wayne was the one who really got us 1493 00:57:40,848 --> 00:57:42,371 into that free mixtape era. 1494 00:57:42,459 --> 00:57:45,287 - I never had no idea of having success. 1495 00:57:45,374 --> 00:57:47,028 This is just me having fun. 1496 00:57:47,115 --> 00:57:48,465 - He's like, "I didn't get that shit cleared. 1497 00:57:48,552 --> 00:57:50,423 But I'm not making money off of it." 1498 00:57:50,510 --> 00:57:51,859 - I actually don't even expect that somebody else 1499 00:57:51,946 --> 00:57:52,947 to even hear it. 1500 00:57:53,034 --> 00:57:54,296 We in New Orleans with this. 1501 00:57:54,383 --> 00:57:56,037 Just that I was killing it so much 1502 00:57:56,124 --> 00:57:58,431 that it got straight to your damn front door. 1503 00:57:58,518 --> 00:57:59,954 [doorbell rings] [laughing] 1504 00:58:00,041 --> 00:58:01,695 Other than that, nope. 1505 00:58:01,782 --> 00:58:04,872 My thought process behind my mixtapes were, 1506 00:58:04,959 --> 00:58:07,527 go crazy on all these people's songs. 1507 00:58:07,614 --> 00:58:09,660 I didn't have no structures as in, you know, 1508 00:58:09,747 --> 00:58:11,357 this one should be first. This one should be-- 1509 00:58:11,444 --> 00:58:14,186 DJs got on top of that and said, 1510 00:58:14,273 --> 00:58:16,536 "Oh, okay. That's popping? The next time you do that, 1511 00:58:16,623 --> 00:58:17,929 "why don't you give me all those songs 1512 00:58:18,016 --> 00:58:19,452 "before you just start putting 'em out? 1513 00:58:19,539 --> 00:58:21,585 "And instead of you just putting 'em 1 through 12, 1514 00:58:21,672 --> 00:58:24,413 let me make 'em a good 1 through 12. 1515 00:58:24,501 --> 00:58:27,025 - So putting these mixtapes out like albums, 1516 00:58:27,112 --> 00:58:30,463 people were literally waiting for mixtapes to drop. 1517 00:58:30,550 --> 00:58:32,117 Right? 1518 00:58:32,204 --> 00:58:34,554 - ♪ G5 sitting on the runway ♪ 1519 00:58:34,641 --> 00:58:36,469 - A mixtape is when you get that DJ, 1520 00:58:36,556 --> 00:58:39,385 he jacked 12 beats, you know. 1521 00:58:39,472 --> 00:58:41,953 He give you a Beyoncé beat 1522 00:58:42,040 --> 00:58:44,869 where the song is about love and hula hoops, 1523 00:58:44,956 --> 00:58:46,914 and you turn that bitch into a fucking song 1524 00:58:47,001 --> 00:58:49,177 about dragons and Draculas. 1525 00:58:49,264 --> 00:58:51,092 And the world remember that song 1526 00:58:51,179 --> 00:58:52,920 as dragons and Draculas. 1527 00:58:54,052 --> 00:58:55,401 That's--that's a mixtape. 1528 00:58:55,488 --> 00:58:58,186 That's what I do. Call me. 1529 00:58:58,273 --> 00:59:01,929 - Live shows in hip-hop were subsidized by free mixtapes. 1530 00:59:03,191 --> 00:59:05,977 That's exactly--what we just figured out right now. 1531 00:59:06,064 --> 00:59:07,456 What was happening was, the mixtapes 1532 00:59:07,544 --> 00:59:08,762 were getting them so popular 1533 00:59:08,849 --> 00:59:10,547 that they could actually sell shows. 1534 00:59:10,634 --> 00:59:11,939 And there was a time in hip-hop 1535 00:59:12,026 --> 00:59:14,072 people weren't doing live shows like that. 1536 00:59:14,159 --> 00:59:16,161 Lil Wayne was the master of that. 1537 00:59:16,248 --> 00:59:17,858 - I remember going on tour. 1538 00:59:17,945 --> 00:59:20,208 It was the name of one of my mixtapes or something. 1539 00:59:20,295 --> 00:59:21,906 Are we doing that? That's the name of this tour. 1540 00:59:21,993 --> 00:59:23,211 It came that far. 1541 00:59:23,298 --> 00:59:24,212 And, I mean, so that's-- 1542 00:59:24,299 --> 00:59:25,431 I remember that feeling. 1543 00:59:25,518 --> 00:59:26,737 Like, "Damn, this shit worked." 1544 00:59:26,824 --> 00:59:28,260 So... - Yeah. 1545 00:59:28,347 --> 00:59:29,696 [speaking Spanish] 1546 00:59:29,783 --> 00:59:30,871 You know what I'm saying? 1547 00:59:30,958 --> 00:59:32,830 With Tony Touch up in here. 1548 00:59:32,917 --> 00:59:35,136 ♪ Because I'm public enemy number one ♪ 1549 00:59:38,313 --> 00:59:39,880 - Hell. - Tone. 1550 00:59:39,967 --> 00:59:40,925 [greeting indistinctly] 1551 00:59:41,012 --> 00:59:42,143 - What's up? - You good? 1552 00:59:42,230 --> 00:59:43,710 - We the house, dude. What's going on? 1553 00:59:43,797 --> 00:59:45,277 - Mixtape time? Mixtape time? 1554 00:59:45,364 --> 00:59:46,931 - Mixtape time, man. - Let's do it. 1555 00:59:47,018 --> 00:59:48,585 - Let's do this shit. 1556 00:59:48,672 --> 00:59:50,369 - ♪ You got no rap, but you want to rap ♪ 1557 00:59:50,456 --> 00:59:51,936 ♪ It's like a having a boat but you got no-- ♪ 1558 00:59:52,023 --> 00:59:53,764 - ♪ Ha ♪ 1559 00:59:53,851 --> 00:59:55,592 - [laughs] Spin that shit back. 1560 00:59:55,679 --> 00:59:57,506 - ♪ It's like a having a boat but you got no-- ♪ 1561 00:59:57,594 --> 01:00:02,599 [record scratching over interrupted lyrics] 1562 01:00:02,686 --> 01:00:04,688 - ♪ You got no rap, but you want to rap ♪ 1563 01:00:04,775 --> 01:00:06,864 ♪ It's like a having a boat but you got no-- ♪ 1564 01:00:06,951 --> 01:00:11,477 - [rapping indistinctly] 1565 01:00:11,564 --> 01:00:14,393 [record scratching] 1566 01:00:21,618 --> 01:00:24,882 - People used to sweat Kid Capri. 1567 01:00:24,969 --> 01:00:27,928 People used to sweat DJ Clue. 1568 01:00:28,015 --> 01:00:29,060 You know. 1569 01:00:29,147 --> 01:00:31,279 People use to sweat Kay Slay. 1570 01:00:31,366 --> 01:00:35,414 Like, it was a big deal for artists to get their song 1571 01:00:35,501 --> 01:00:36,415 on one of their cassettes. 1572 01:00:36,502 --> 01:00:39,723 Because they knew, A, 1573 01:00:39,810 --> 01:00:41,899 they might sell records off of that. 1574 01:00:41,986 --> 01:00:45,554 But B, street credibility. 1575 01:00:45,642 --> 01:00:48,862 - The mixtape DJ rises to a level of prominence, 1576 01:00:48,949 --> 01:00:51,256 and rightfully so. 1577 01:00:51,343 --> 01:00:53,345 Because the work was put in, really. 1578 01:00:54,302 --> 01:00:57,175 [hip-hop music] 1579 01:00:57,262 --> 01:01:01,919 ♪ ♪ 1580 01:01:02,006 --> 01:01:05,444 Just to let you know that the white man makes the rules, 1581 01:01:05,531 --> 01:01:07,359 whenever it's to his benefit, 1582 01:01:07,446 --> 01:01:11,450 them rules could change, like that. 1583 01:01:11,537 --> 01:01:16,324 Suddenly the FBI federal copyright law 1584 01:01:16,411 --> 01:01:18,718 gets pushed to the side. 1585 01:01:18,805 --> 01:01:22,635 Because in order for your label to sell a record, 1586 01:01:22,722 --> 01:01:27,988 it has to now be on a mixtape. 1587 01:01:28,075 --> 01:01:34,125 For your artists to now appear believable to its community, 1588 01:01:34,212 --> 01:01:37,215 you must appear on the mixtape. 1589 01:01:37,302 --> 01:01:42,220 - That's marketing that you can never, ever have the budget 1590 01:01:42,307 --> 01:01:45,658 to meet the power of what a mixtape DJ could provide 1591 01:01:45,745 --> 01:01:47,965 by putting your song on a tape. 1592 01:01:48,052 --> 01:01:50,010 - The labels got them vibes because they was getting 1593 01:01:50,097 --> 01:01:51,577 some of the music to me. You know what I'm saying? 1594 01:01:51,664 --> 01:01:53,144 So they knew what was up. 1595 01:01:53,231 --> 01:01:54,319 - I'm thinking the higher-ups, the labels, 1596 01:01:54,406 --> 01:01:56,016 got a little irritated. 1597 01:01:56,103 --> 01:01:58,236 But one hand washed the other. 1598 01:01:58,323 --> 01:02:00,064 - We wanna get this to the hottest DJ. 1599 01:02:00,151 --> 01:02:01,935 But, here. 1600 01:02:02,022 --> 01:02:03,850 - And the mixtape DJs-- really, ultimately, 1601 01:02:03,937 --> 01:02:06,374 at the end of the day, they demonstrated to the labels 1602 01:02:06,461 --> 01:02:09,116 how the label should be moving. 1603 01:02:09,203 --> 01:02:12,032 - I think labels and their legal teams 1604 01:02:12,119 --> 01:02:13,860 were always thinking 1605 01:02:13,947 --> 01:02:16,254 the mixtapes could be a problem, 1606 01:02:16,341 --> 01:02:17,646 for the obvious reasons, because they 1607 01:02:17,734 --> 01:02:19,387 were not properly licensed. 1608 01:02:19,474 --> 01:02:21,302 - Before I put out my first album, like, Dr. Dre, 1609 01:02:21,389 --> 01:02:23,130 Jimmy Iovine, they were, like, totally against, 1610 01:02:23,217 --> 01:02:24,566 like, mixtapes. 1611 01:02:24,653 --> 01:02:26,090 They did not want you to put out mixtapes. 1612 01:02:26,177 --> 01:02:27,526 They felt like it was free music, 1613 01:02:27,613 --> 01:02:29,136 you were giving stuff away. 1614 01:02:29,223 --> 01:02:31,225 Me and 50, we did it anyway with Whoo Kid 1615 01:02:31,312 --> 01:02:32,749 and all those G-Unit mixtapes. 1616 01:02:32,836 --> 01:02:34,968 And that's really what-- that was like promotion. 1617 01:02:35,055 --> 01:02:38,406 - Here you have a vibrant music scene 1618 01:02:38,493 --> 01:02:41,670 that's not based on music. 1619 01:02:41,758 --> 01:02:45,022 It's based on reputation, who you know, 1620 01:02:45,109 --> 01:02:50,505 gang affiliation, what you did, didn't do. 1621 01:02:50,592 --> 01:02:51,898 You're dealing with a culture. 1622 01:02:51,985 --> 01:02:53,944 And out of this comes music. 1623 01:02:54,031 --> 01:02:55,554 Now you just wanna sell the music. 1624 01:02:55,641 --> 01:02:57,208 Uh-uh. 1625 01:02:57,295 --> 01:02:59,123 Where did that music come from? Whose--what? 1626 01:02:59,210 --> 01:03:00,820 How? Okay. 1627 01:03:00,907 --> 01:03:03,475 - When it came to labels like Def Jam, 1628 01:03:03,562 --> 01:03:05,390 who had a full marketing team around them 1629 01:03:05,477 --> 01:03:08,001 and understood what a useful marketing tool this could be, 1630 01:03:08,088 --> 01:03:10,134 then it kind of tempered a little bit. 1631 01:03:10,221 --> 01:03:11,222 And then-- 1632 01:03:11,309 --> 01:03:13,485 [modem sound] 1633 01:03:14,747 --> 01:03:17,706 - At the time, record companies were getting destroyed 1634 01:03:17,794 --> 01:03:21,536 by file sharing, and from people downloading 1635 01:03:21,623 --> 01:03:22,494 music and burning CDs. 1636 01:03:22,581 --> 01:03:23,974 - It's stolen music. 1637 01:03:24,061 --> 01:03:25,497 You know? 1638 01:03:25,584 --> 01:03:27,107 And that's what it is. 1639 01:03:27,194 --> 01:03:28,979 - This is what they now got to deal with. 1640 01:03:40,077 --> 01:03:42,862 [hip-hop music] 1641 01:03:42,949 --> 01:03:44,777 - Yo, they used to say the Paul Revere beat was, 1642 01:03:44,864 --> 01:03:45,778 it's yours. - For real? 1643 01:03:45,865 --> 01:03:47,432 Backwards? - Backwards. 1644 01:03:47,519 --> 01:03:50,087 ♪ ♪ 1645 01:03:50,174 --> 01:03:52,045 - It could be. Maybe they found it-- 1646 01:03:52,132 --> 01:03:53,264 - Maybe they chopped it up. 1647 01:03:53,351 --> 01:03:54,918 - It's Def Jam alumni, nigga. 1648 01:03:55,005 --> 01:03:56,615 Whoo. 1649 01:03:56,702 --> 01:03:57,790 I've been on this business like I'm Kobe, nigga. 1650 01:03:57,877 --> 01:03:59,400 10 years straight, nigga, 15. 1651 01:03:59,487 --> 01:04:00,967 You know what it is. 1652 01:04:01,054 --> 01:04:01,576 I came in this bitch with a rope chain 1653 01:04:01,663 --> 01:04:04,928 and a pot, nigga. 1654 01:04:05,015 --> 01:04:07,365 ♪ Yeah, I came in the game, hardest motherfucker lit ♪ 1655 01:04:07,452 --> 01:04:09,933 ♪ Before the Mad Libs, yeah, your boys balling chits ♪ 1656 01:04:10,020 --> 01:04:11,282 ♪ I'm obsessed with cutting records ♪ 1657 01:04:11,369 --> 01:04:12,587 ♪ I was cutting bigger stuff ♪ 1658 01:04:12,674 --> 01:04:14,241 ♪ Quarter ounce for the buck-25 ♪ 1659 01:04:14,328 --> 01:04:15,721 ♪ Taking those ♪ 1660 01:04:15,808 --> 01:04:16,896 ♪ Wasn't all that they was dripping ♪ 1661 01:04:16,983 --> 01:04:18,202 ♪ Was the water in the pot ♪ 1662 01:04:18,289 --> 01:04:19,029 ♪ Bought a quarter million dollar ♪ 1663 01:04:19,116 --> 01:04:20,552 ♪ Then I drove it off the lot ♪ 1664 01:04:20,639 --> 01:04:21,858 ♪ First I made a million dollars ♪ 1665 01:04:21,945 --> 01:04:23,685 ♪ Then I sold a million records ♪ 1666 01:04:23,772 --> 01:04:25,600 ♪ Then I find the IT and got them bitches out of Texas ♪ 1667 01:04:25,687 --> 01:04:27,080 ♪ Boy, you trying to make it stretch ♪ 1668 01:04:27,167 --> 01:04:28,908 ♪ Hit it with some warm water ♪ 1669 01:04:28,995 --> 01:04:31,128 ♪ You hit it with that cold, make that hard get harder ♪ 1670 01:04:31,215 --> 01:04:33,957 ♪ Hop up out that phantom with a cannon, make a move ♪ 1671 01:04:34,044 --> 01:04:35,132 ♪ Pull up on your front in broad day ♪ 1672 01:04:35,219 --> 01:04:36,960 ♪ And make a smoothie ♪ 1673 01:04:37,047 --> 01:04:39,092 ♪ Who's that looking in my window like I'm CeeLo ♪ 1674 01:04:39,179 --> 01:04:41,355 ♪ Nas need one mic, I only need a kilo ♪ 1675 01:04:41,442 --> 01:04:43,575 [echoing] ♪ Snuff ♪ 1676 01:04:43,662 --> 01:04:49,450 ♪ ♪ 1677 01:04:52,584 --> 01:04:54,455 - If I had to refer to the hustler mentality 1678 01:04:54,542 --> 01:04:56,805 of the mixtapes, the most memorable one 1679 01:04:56,893 --> 01:04:59,069 would probably be Young Jeezy. 1680 01:04:59,156 --> 01:05:02,159 - Mixtapes saved my whole entire life. 1681 01:05:02,246 --> 01:05:05,118 - As far as Jeezy, now their mixtapes? 1682 01:05:05,205 --> 01:05:06,685 - Like, that just gave me a way out. 1683 01:05:06,772 --> 01:05:08,992 - Their mixtapes are stories. 1684 01:05:09,079 --> 01:05:11,472 - It was the soundtrack of what was going on in the streets. 1685 01:05:11,559 --> 01:05:13,300 And I was knee deep in it. 1686 01:05:13,387 --> 01:05:14,693 - If you take these people who are, like, 1687 01:05:14,780 --> 01:05:18,218 once in a generation drug dealers, 1688 01:05:18,305 --> 01:05:19,393 people who are going and spending 1689 01:05:19,480 --> 01:05:20,960 hundreds of thousands of dollars in a night-- 1690 01:05:21,047 --> 01:05:23,745 - People knew what I was into. 1691 01:05:23,832 --> 01:05:25,356 But the music was real. 1692 01:05:25,443 --> 01:05:27,619 - No one's ever seen anything like it, before or since. 1693 01:05:27,706 --> 01:05:29,229 - When Snowman started popping, 1694 01:05:29,316 --> 01:05:31,405 he had a lot of street support. 1695 01:05:31,492 --> 01:05:33,059 - Jeezy was the soundtrack to it. 1696 01:05:33,146 --> 01:05:35,366 - It made us actually go out and celebrate that, 1697 01:05:35,453 --> 01:05:37,934 and actually show it and learn how to get out 1698 01:05:38,021 --> 01:05:39,936 of that actual word "trap." 1699 01:05:40,023 --> 01:05:41,676 - I just wanted to give my music to people, 1700 01:05:41,763 --> 01:05:42,939 straight up. 1701 01:05:43,026 --> 01:05:44,201 If I get a deal, cool. 1702 01:05:44,288 --> 01:05:45,680 If I don't, you know, it is what it is. 1703 01:05:47,987 --> 01:05:49,119 - When I think about Drama, 1704 01:05:49,206 --> 01:05:51,034 I always thought of stuff like Jeezy. 1705 01:05:51,121 --> 01:05:52,992 - I used to call Dram, like, "I want you to do my mixtape." 1706 01:05:53,079 --> 01:05:55,821 This nigga would be like, "Yo, I never heard of you. 1707 01:05:55,908 --> 01:05:56,953 You ain't hot." 1708 01:05:57,040 --> 01:05:58,606 Like, what the fuck you mean? 1709 01:05:58,693 --> 01:05:59,520 Like, I'm the hottest nigga in the streets. 1710 01:05:59,607 --> 01:06:00,521 You know I'm saying? 1711 01:06:00,608 --> 01:06:01,740 I came up with this plan. 1712 01:06:01,827 --> 01:06:02,959 I was like, "I know what I'ma do." 1713 01:06:03,046 --> 01:06:05,222 I used to go to his crib and pay him $500 1714 01:06:05,309 --> 01:06:06,658 every other week to do my show tapes. 1715 01:06:10,705 --> 01:06:12,098 Trap or Die was a real thing. 1716 01:06:12,185 --> 01:06:13,665 I worked on it like it was an album. 1717 01:06:13,752 --> 01:06:15,058 I was under a lot of pressure. 1718 01:06:15,145 --> 01:06:16,842 So my first frame of mind was, 1719 01:06:16,929 --> 01:06:18,191 put my blood, sweat, and tears in this 1720 01:06:18,278 --> 01:06:21,673 in case I do go to prison or do get killed. 1721 01:06:21,760 --> 01:06:22,979 Like, they can hear what I was working on. 1722 01:06:27,026 --> 01:06:28,723 And I remember when I went and played it for Drama, 1723 01:06:28,810 --> 01:06:30,377 I played him the intro. 1724 01:06:31,422 --> 01:06:34,555 ♪ There's so much white it'll hurt ya eyes ♪ 1725 01:06:34,642 --> 01:06:36,209 - I just remember his face, and he just, like, 1726 01:06:36,296 --> 01:06:37,428 had this look on his face 1727 01:06:37,515 --> 01:06:40,257 like, "Oh, yeah, you have arrived." 1728 01:06:40,344 --> 01:06:42,302 - To me, at that point, Atlanta had something to say. 1729 01:06:42,389 --> 01:06:44,000 You know, the South had something to say. 1730 01:06:44,087 --> 01:06:45,131 - It swept through Atlanta. 1731 01:06:45,218 --> 01:06:46,959 - Like wildfire. 1732 01:06:47,046 --> 01:06:49,527 - ♪ Here I stand, a grown-ass man ♪ 1733 01:06:49,614 --> 01:06:52,269 ♪ All by myself, a grown-ass man ♪ 1734 01:06:52,356 --> 01:06:54,445 ♪ A young nigga with some grown-ass players ♪ 1735 01:06:54,532 --> 01:06:57,665 ♪ Who don't want fingers so know that man ♪ 1736 01:06:57,752 --> 01:06:59,493 - Thank god for the mixtape. 1737 01:06:59,580 --> 01:07:01,408 You know what I'm saying? If you're gonna drop one... 1738 01:07:01,495 --> 01:07:05,021 ♪ Most of these rappers are compulsive liars ♪ 1739 01:07:05,108 --> 01:07:06,544 It better be hard. 1740 01:07:06,631 --> 01:07:07,588 You feel me? 1741 01:07:07,675 --> 01:07:09,938 Straight up. 1742 01:07:10,026 --> 01:07:11,940 - Trap or Die definitely changed 1743 01:07:12,028 --> 01:07:14,465 the world, the music world. 1744 01:07:14,552 --> 01:07:16,771 - I felt like I was on the highway listening to-- 1745 01:07:16,858 --> 01:07:18,295 you know, you felt like you going through 1746 01:07:18,382 --> 01:07:19,644 Jeezy's struggle with him. 1747 01:07:19,731 --> 01:07:21,472 - I mean, this is no deal. Right? 1748 01:07:21,559 --> 01:07:23,952 - And so next time, when he put out an album, 1749 01:07:24,040 --> 01:07:26,172 you're an extra fan now. 1750 01:07:26,259 --> 01:07:28,218 You felt like, man, I listened to your mixtape. 1751 01:07:28,305 --> 01:07:29,610 And if you was telling the truth 1752 01:07:29,697 --> 01:07:31,612 on that mixtape, nigga, you went through some shit, 1753 01:07:31,699 --> 01:07:33,962 so I'm happy to see you put out this album. 1754 01:07:34,050 --> 01:07:36,139 - ♪ Realest nigga that ever done it, breathing or dead ♪ 1755 01:07:36,226 --> 01:07:37,314 ♪ Let's get it ♪ 1756 01:07:37,401 --> 01:07:38,663 ♪ Two record deals, radio-- ♪ 1757 01:07:38,750 --> 01:07:41,579 [music playing sporadically] 1758 01:07:41,666 --> 01:07:48,760 ♪ ♪ 1759 01:07:48,847 --> 01:07:50,849 - ♪ Flaming hot lead burst out the clear blue ♪ 1760 01:07:50,936 --> 01:07:53,417 ♪ We 730, Bellevue, son, we dare you ♪ 1761 01:07:53,504 --> 01:07:58,074 - At that time, if you had a hit record on a mixtape, 1762 01:07:58,161 --> 01:07:59,988 that was as powerful as a number one 1763 01:08:00,076 --> 01:08:02,208 on the Hot 100 on "Billboard." 1764 01:08:02,295 --> 01:08:05,516 - If you stopped 10 cars on the streets 1765 01:08:05,603 --> 01:08:07,431 that were playing music loud 1766 01:08:07,518 --> 01:08:09,302 and asked them what they were playing, 1767 01:08:09,389 --> 01:08:12,610 I would say 50% of those cars were playing a mixtape, 1768 01:08:12,697 --> 01:08:15,352 not a traditional label album. 1769 01:08:15,439 --> 01:08:17,615 - So when you start to see those ice style watches 1770 01:08:17,702 --> 01:08:20,096 starting to pop and those big old chains with the logos, 1771 01:08:20,183 --> 01:08:23,708 the fly rides, 1772 01:08:23,795 --> 01:08:26,711 DJ Clue in a Rolls Royce, like, hold up. 1773 01:08:26,798 --> 01:08:28,321 What's happening here? 1774 01:08:28,408 --> 01:08:29,279 - And that's how I actually kind of 1775 01:08:29,366 --> 01:08:30,976 scaled back a little bit. 1776 01:08:31,063 --> 01:08:32,282 Because it was getting a little bit too hot. 1777 01:08:32,369 --> 01:08:34,153 The RIAA was on people's heels. 1778 01:08:34,240 --> 01:08:35,894 So it was kind of like, you know. 1779 01:08:35,981 --> 01:08:37,591 - They got involved because when people are, quote, 1780 01:08:37,678 --> 01:08:39,724 unquote, stealing master recordings, 1781 01:08:39,811 --> 01:08:41,465 it's up to them to step in, 1782 01:08:41,552 --> 01:08:43,597 on behalf of all of the record labels, 1783 01:08:43,684 --> 01:08:45,773 et cetera, try to stop 'em. 1784 01:08:45,860 --> 01:08:47,427 - The mixtape DJ was an outlaw. 1785 01:08:47,514 --> 01:08:48,733 Okay? 1786 01:08:48,820 --> 01:08:49,908 The mixtape DJ-- the radio station 1787 01:08:49,995 --> 01:08:51,344 didn't really want him. 1788 01:08:51,431 --> 01:08:53,781 The record companies really hated him. 1789 01:08:53,868 --> 01:08:55,043 - You couldn't go too far over the radar. 1790 01:08:55,131 --> 01:08:56,697 You know what I mean? 1791 01:08:56,784 --> 01:08:58,221 Once you start going overboard and you have, like, 1792 01:08:58,308 --> 01:08:59,657 catalogs with, like, a lot of the major artists' 1793 01:08:59,744 --> 01:09:01,311 music on it-- 1794 01:09:01,398 --> 01:09:03,182 - You're talking about hundreds of thousands 1795 01:09:03,269 --> 01:09:05,663 to millions of dollars lost in profits 1796 01:09:05,750 --> 01:09:08,231 due to lack of sales. 1797 01:09:08,318 --> 01:09:10,450 - The record companies got spooked. 1798 01:09:10,537 --> 01:09:12,800 - Whoever's in the line of fire is gonna get taken down. 1799 01:09:12,887 --> 01:09:14,324 - They were like, "Oh, we're losing sales. 1800 01:09:14,411 --> 01:09:15,586 We gotta do something about this." 1801 01:09:15,673 --> 01:09:17,022 - The record companies, they looking 1802 01:09:17,109 --> 01:09:18,763 at you funny at any moment. 1803 01:09:18,850 --> 01:09:20,939 The feds could be like, "What do you got in your bag?" 1804 01:09:21,026 --> 01:09:23,333 Any moment! At any moment. 1805 01:09:23,420 --> 01:09:25,378 And some DJs did get hemmed up. 1806 01:09:27,554 --> 01:09:30,862 - Obviously you gotta talk about Drama and Don Cannon. 1807 01:09:30,949 --> 01:09:33,169 Drama and Don Cannon-- they're the-- 1808 01:09:33,256 --> 01:09:35,649 they're my last era of mixtapes, for me. 1809 01:09:38,870 --> 01:09:41,046 - I was giving my tapes away because I wanted to get on. 1810 01:09:41,133 --> 01:09:43,135 They had enough sense to make it a business. 1811 01:09:43,222 --> 01:09:46,704 - He took it to, like, fucking Scarface-type shit. 1812 01:09:46,791 --> 01:09:49,794 - It was amazing to watch how big Drama got. 1813 01:09:49,881 --> 01:09:51,709 - I felt like the golden child at the time. 1814 01:09:51,796 --> 01:09:53,841 - Drama was one of those guys that was able to get 1815 01:09:53,928 --> 01:09:56,279 maximum fame out of having mixtapes. 1816 01:09:56,366 --> 01:09:57,802 - And I felt like the industry was like, 1817 01:09:57,889 --> 01:09:59,586 "Okay, you have to go see Drama. 1818 01:09:59,673 --> 01:10:00,892 "You have to be on the Gangsta Grillz 1819 01:10:00,979 --> 01:10:02,459 before you put an album out." 1820 01:10:02,546 --> 01:10:04,330 - The Gangster Grillz franchise probably 1821 01:10:04,417 --> 01:10:06,202 became the biggest franchise in the history of mixtapes. 1822 01:10:06,289 --> 01:10:08,682 - He built up a huge nationwide following. 1823 01:10:08,769 --> 01:10:10,206 - So Drama curated it. He would distribute it. 1824 01:10:10,293 --> 01:10:11,729 He would host it. 1825 01:10:11,816 --> 01:10:15,080 - He had a room that had about thousands of mixtapes. 1826 01:10:15,167 --> 01:10:17,213 All his Gangster Grillz, volume, brrr, 1827 01:10:17,300 --> 01:10:20,390 you know, we had 'em all. 1828 01:10:20,477 --> 01:10:22,957 - When I looked at it, it was like, if you look at anyone 1829 01:10:23,044 --> 01:10:25,438 that was successful, they all had 1830 01:10:25,525 --> 01:10:27,484 some relationships with mixtapes. 1831 01:10:27,571 --> 01:10:29,660 - They were moving tapes crazily. 1832 01:10:29,747 --> 01:10:32,053 Like, they had--it wasn't just Atlanta locked down. 1833 01:10:32,140 --> 01:10:34,142 They had the entire mixtape world. 1834 01:10:34,230 --> 01:10:35,361 When I say world, they were selling tapes 1835 01:10:35,448 --> 01:10:36,754 from here to Japan. 1836 01:10:36,841 --> 01:10:38,712 - I didn't realize that there was another side 1837 01:10:38,799 --> 01:10:41,149 of where we come from that didn't totally get it 1838 01:10:41,237 --> 01:10:44,065 and wasn't as happy as we thought everyone was. 1839 01:10:44,152 --> 01:10:45,893 - You know, it's obvious in terms 1840 01:10:45,980 --> 01:10:47,199 of a record label wanting to make a sale, 1841 01:10:47,286 --> 01:10:49,506 and a mixtape DJ coming along. 1842 01:10:49,593 --> 01:10:51,899 - I remember Drama used to be in like a Nissan or something. 1843 01:10:51,986 --> 01:10:53,292 All of a sudden, Drama in Maseratis 1844 01:10:53,379 --> 01:10:54,685 and he had big Benz. 1845 01:10:54,772 --> 01:10:56,382 And I'm like, "What the fuck is going on? 1846 01:10:56,469 --> 01:10:58,079 He can't be doing that many mixtapes." 1847 01:10:58,166 --> 01:11:00,125 - You would think it was like he was moving kilos 1848 01:11:00,212 --> 01:11:01,169 or something crazy like that. 1849 01:11:01,257 --> 01:11:02,997 He was moving mixtapes. 1850 01:11:03,084 --> 01:11:04,999 - I don't know if I really saw the heat coming. 1851 01:11:05,086 --> 01:11:07,785 [sirens blaring] 1852 01:11:07,872 --> 01:11:09,787 - This is where the actual studio was, 1853 01:11:09,874 --> 01:11:11,702 this building right here. 1854 01:11:11,789 --> 01:11:15,140 I remember the day that the raid happened. 1855 01:11:15,227 --> 01:11:18,317 I got a call from my mans who was up here. 1856 01:11:18,404 --> 01:11:20,493 I almost felt like he was looking out the window. 1857 01:11:20,580 --> 01:11:21,973 - So I went outside to move my car. 1858 01:11:22,060 --> 01:11:23,453 - "Something's going on. 1859 01:11:23,540 --> 01:11:25,585 "The FBI, there's mad police, cars, 1860 01:11:25,672 --> 01:11:27,892 "sirens everywhere in front of their studio. 1861 01:11:27,979 --> 01:11:29,459 Yo, you need to get over here." 1862 01:11:29,546 --> 01:11:31,591 - Here come the trucks and the sirens and... 1863 01:11:31,678 --> 01:11:34,899 - I see mad cops, FBI. Yo, it felt like a movie. 1864 01:11:34,986 --> 01:11:37,293 - You know, they jump out and pull out the M-16s 1865 01:11:37,380 --> 01:11:39,295 and, you know, point 'em right at me. 1866 01:11:39,382 --> 01:11:40,644 - Fulton County SWAT team 1867 01:11:40,731 --> 01:11:41,688 and officers from Clayton County 1868 01:11:41,775 --> 01:11:44,212 raided DJ Drama's Gangsta Grillz 1869 01:11:44,300 --> 01:11:46,084 recording studio last night. 1870 01:11:46,171 --> 01:11:47,825 - [imitates static] "We got one of the perps, Tyree Simmons." 1871 01:11:47,912 --> 01:11:49,043 And I'm like, "Oh, shit." 1872 01:11:49,130 --> 01:11:51,437 They read me my rights and tell me 1873 01:11:51,524 --> 01:11:54,005 I'm being arrested for bootlegging and racketeering 1874 01:11:54,092 --> 01:11:55,398 under the RICO law. 1875 01:11:55,485 --> 01:11:57,182 - Donald Cannon, known as DJ Cannon, 1876 01:11:57,269 --> 01:11:59,663 and Tyree Simmons, known as DJ Drama, 1877 01:11:59,750 --> 01:12:01,229 are accused of bootlegging 1878 01:12:01,317 --> 01:12:03,928 thousands of CDs for sale on the Internet. 1879 01:12:04,015 --> 01:12:07,061 - The artists that they helped break, be it Jeezy, Snoop, 1880 01:12:07,148 --> 01:12:10,717 Pharrell, no one had any idea that the FBI 1881 01:12:10,804 --> 01:12:12,545 was gonna come knocking on anybody's door, 1882 01:12:12,632 --> 01:12:14,112 let alone them. 1883 01:12:14,199 --> 01:12:15,896 - Among the items seized, 1884 01:12:15,983 --> 01:12:17,594 50,000 counterfeit CDs, 1885 01:12:17,681 --> 01:12:19,335 recording equipment, computers, 1886 01:12:19,422 --> 01:12:20,336 cars, cash. 1887 01:12:20,423 --> 01:12:22,163 - The feds had to come in like, 1888 01:12:22,250 --> 01:12:23,513 "Yo, you doing too much, my man. 1889 01:12:23,600 --> 01:12:25,036 You're getting too much money right now." 1890 01:12:25,123 --> 01:12:27,647 - These niggas is making way too much money. 1891 01:12:27,734 --> 01:12:29,562 So now they want in. They want they cut. 1892 01:12:31,608 --> 01:12:33,958 - If they knock Drama, like, nobody's safe. 1893 01:12:34,045 --> 01:12:36,917 - Then I got, like, ten calls from about ten other DJs, 1894 01:12:37,004 --> 01:12:40,660 all concerned about the FBI knocking on their door. 1895 01:12:40,747 --> 01:12:42,619 - Yo, dog, all our names are on a list. 1896 01:12:42,706 --> 01:12:45,099 Like, they can get us all. 1897 01:12:45,186 --> 01:12:46,362 - Everybody was shook. 1898 01:12:46,449 --> 01:12:47,363 - Everybody was scared shitless. 1899 01:12:47,450 --> 01:12:48,146 It was like, oh, shit. 1900 01:12:48,233 --> 01:12:50,627 It can happen to anybody. 1901 01:12:50,714 --> 01:12:51,976 - I mean, we're not selling drugs. 1902 01:12:52,063 --> 01:12:55,501 We're, like, fucking putting together incredible music. 1903 01:12:55,588 --> 01:12:56,807 - I knew that was it. 1904 01:12:56,894 --> 01:12:59,200 It was over. 1905 01:12:59,287 --> 01:13:02,508 - I was like, yo, I can't let this culture die on my back. 1906 01:13:02,595 --> 01:13:03,901 You know what I'm saying? 1907 01:13:03,988 --> 01:13:07,078 Like, I didn't come here for that. 1908 01:13:07,165 --> 01:13:08,209 - That was the one that kind of, like, 1909 01:13:08,296 --> 01:13:10,037 blew the whole game up. 1910 01:13:10,124 --> 01:13:11,952 And I'm sure many record labels, owners, 1911 01:13:12,039 --> 01:13:14,651 and executives were smiling and glad that he 1912 01:13:14,738 --> 01:13:16,304 was made an example of. 1913 01:13:16,392 --> 01:13:18,742 - It actually was more of a message to all the other DJs 1914 01:13:18,829 --> 01:13:20,483 and to hip-hop in general that no matter 1915 01:13:20,570 --> 01:13:22,528 how big you get, no matter how much money you make, 1916 01:13:22,615 --> 01:13:24,443 we can shut you down. 1917 01:13:24,530 --> 01:13:26,445 But they didn't. 1918 01:13:26,532 --> 01:13:29,056 - It definitely made me more famous than I ever was. 1919 01:13:29,143 --> 01:13:30,971 ♪ And we back, like that ♪ 1920 01:13:31,058 --> 01:13:32,582 It got my record label excited 1921 01:13:32,669 --> 01:13:34,801 to put my album out even faster. 1922 01:13:34,888 --> 01:13:37,064 ♪ DJ Drama ♪ 1923 01:13:37,151 --> 01:13:39,066 "Billboard" put me on the cover of the magazine. 1924 01:13:39,153 --> 01:13:40,677 ♪ The Philly's nigga ♪ 1925 01:13:40,764 --> 01:13:43,636 You know. So I was happy to be here 1926 01:13:43,723 --> 01:13:46,073 10, 11, 12 years later 1927 01:13:46,160 --> 01:13:48,467 and watch the mixtape game, in a different form, 1928 01:13:48,554 --> 01:13:52,166 still be bigger than it ever was. 1929 01:13:52,253 --> 01:13:56,693 - You know, the story of mixtapes going from criminal 1930 01:13:56,780 --> 01:13:59,739 to legitimate enterprise is really the story 1931 01:13:59,826 --> 01:14:02,873 of the industry trying to keep up with the culture. 1932 01:14:02,960 --> 01:14:04,440 - I think the label learned the lesson. 1933 01:14:04,527 --> 01:14:06,703 You can't fight them. 1934 01:14:06,790 --> 01:14:09,096 You have to adapt. 1935 01:14:09,183 --> 01:14:11,925 - So without mixtapes, hip-hop would probably be fucked up. 1936 01:14:13,753 --> 01:14:15,842 - Facts. [object clatters] 1937 01:14:18,323 --> 01:14:20,238 - That's funny, dude. 1938 01:14:20,325 --> 01:14:22,414 So, yeah, just go through this channel right here. 1939 01:14:22,501 --> 01:14:25,591 [record fast-forwarding] 1940 01:14:27,332 --> 01:14:28,899 - ♪ Blood stain on the sidewalks ♪ 1941 01:14:28,986 --> 01:14:30,553 ♪ Another nigga hit 'cause of side talk ♪ 1942 01:14:30,640 --> 01:14:32,250 ♪ Outline in silhouette, white chalk ♪ 1943 01:14:32,337 --> 01:14:33,730 ♪ They popped off ♪ 1944 01:14:33,817 --> 01:14:34,774 ♪ Another son dead, mom tears dried off ♪ 1945 01:14:34,861 --> 01:14:36,994 ♪ Every day in LA they trying to show off ♪ 1946 01:14:37,081 --> 01:14:38,909 ♪ Daddy issues, they never had a father ♪ 1947 01:14:38,996 --> 01:14:39,953 ♪ Show 'em right from wrong ♪ 1948 01:14:40,040 --> 01:14:41,607 ♪ Fuck a tissue no emotion ♪ 1949 01:14:41,694 --> 01:14:43,522 ♪ They like, fuck a bitch, hot boy summer ♪ 1950 01:14:43,609 --> 01:14:45,002 ♪ Credit card scammer sucker bitch ♪ 1951 01:14:45,089 --> 01:14:46,612 ♪ Set the world aflame, fuck everyone ♪ 1952 01:14:46,699 --> 01:14:49,746 ♪ Demon shit ♪ 1953 01:14:49,833 --> 01:14:52,836 ♪ And I'll just watch the world set aflame ♪ 1954 01:14:54,533 --> 01:14:55,665 ♪ I pray for the youth ♪ 1955 01:14:55,752 --> 01:14:57,536 ♪ They'll remember his name ♪ 1956 01:14:59,582 --> 01:15:02,976 ♪ Another one down everyday ♪ 1957 01:15:03,063 --> 01:15:07,198 ♪ I--I--I just watch the world set aflame ♪ 1958 01:15:07,285 --> 01:15:08,982 ♪ Yeah, yeah ♪ 1959 01:15:09,069 --> 01:15:11,681 ♪ I--I just watch the world set aflame ♪ 1960 01:15:11,768 --> 01:15:16,163 ♪ ♪ 1961 01:15:18,035 --> 01:15:20,994 - One of the things that's happened with mixtapes 1962 01:15:21,081 --> 01:15:23,780 is that, as they've grown in stature 1963 01:15:23,867 --> 01:15:25,346 and everyone wants to be a part of it, 1964 01:15:25,433 --> 01:15:26,652 because they understand the value 1965 01:15:26,739 --> 01:15:28,045 and the cultural relevance of it, 1966 01:15:28,132 --> 01:15:31,222 there's been this perversion of the term mixtape. 1967 01:15:31,309 --> 01:15:35,748 - A mixtape these days is dead, history. 1968 01:15:35,835 --> 01:15:37,837 No longer. It doesn't exist. 1969 01:15:37,924 --> 01:15:40,884 When they turned to people just putting out albums, 1970 01:15:40,971 --> 01:15:43,364 you're just putting out regular music, 1971 01:15:43,451 --> 01:15:45,584 meaning it's not a song that's out. 1972 01:15:45,671 --> 01:15:48,631 This is produced music you did in a studio, 1973 01:15:48,718 --> 01:15:51,198 and you put this shit out and call it a mixtape. 1974 01:15:51,285 --> 01:15:52,635 No, that ain't a mixtape. 1975 01:15:52,722 --> 01:15:54,593 I'm sorry. That ain't a mixtape. 1976 01:15:54,680 --> 01:15:59,163 A mixtape is, jacked somebody's beat and kill 'em. 1977 01:15:59,250 --> 01:16:01,687 And if you can't do that, that ain't a mixtape. 1978 01:16:01,774 --> 01:16:03,994 That's an album that you called a mixtape. 1979 01:16:04,081 --> 01:16:05,517 Yeah. 1980 01:16:05,604 --> 01:16:08,259 - So I think it's transformed, 1981 01:16:08,346 --> 01:16:09,695 mutated into something 1982 01:16:09,782 --> 01:16:12,350 that's absolutely vital. 1983 01:16:12,437 --> 01:16:15,701 But it doesn't have a lot to do with where it started. 1984 01:16:18,095 --> 01:16:19,792 - Most of these artists come up independent. 1985 01:16:19,879 --> 01:16:21,228 The label gets on late. 1986 01:16:21,315 --> 01:16:22,316 But these cats have already blown up 1987 01:16:22,403 --> 01:16:24,057 on YouTube and the Internet. 1988 01:16:24,144 --> 01:16:25,145 And the reason why is because they're streaming. 1989 01:16:25,232 --> 01:16:26,843 What are they streaming? 1990 01:16:26,930 --> 01:16:28,496 They're streaming on Spotify and SoundCloud. 1991 01:16:28,584 --> 01:16:30,237 And so their version of a mixtape, 1992 01:16:30,324 --> 01:16:31,587 which is online now, 1993 01:16:31,674 --> 01:16:33,153 has them performing at festivals, 1994 01:16:33,240 --> 01:16:34,851 getting $100,000 a show. 1995 01:16:34,938 --> 01:16:38,245 - We turned playlists into mixtapes. 1996 01:16:38,332 --> 01:16:40,334 - You make a playlist. Curate your best playlists, 1997 01:16:40,421 --> 01:16:42,162 because that's all somebody gonna do. 1998 01:16:42,249 --> 01:16:43,773 They're gonna nitpick through your project. 1999 01:16:43,860 --> 01:16:45,296 Before, people used to pay the full amount, 2000 01:16:45,383 --> 01:16:47,341 so they would just listen to the whole shit back and forth. 2001 01:16:47,428 --> 01:16:48,647 And like, I paid them for this shit. 2002 01:16:48,734 --> 01:16:50,170 - It was different for me coming up 2003 01:16:50,257 --> 01:16:51,911 'cause you have a record, and it had life. 2004 01:16:51,998 --> 01:16:53,609 There was a story behind it. 2005 01:16:53,696 --> 01:16:55,393 Now it's like, the song comes out. 2006 01:16:55,480 --> 01:16:56,960 Poof, it's out. It's in and out. 2007 01:16:57,047 --> 01:16:58,701 The next week, the next record. 2008 01:16:58,788 --> 01:17:01,181 - You don't hear nobody just blowing up because they did 2009 01:17:01,268 --> 01:17:03,749 a dope freestyle on the radio. You don't hear nobody. 2010 01:17:03,836 --> 01:17:06,883 Like literally people are online, posted up with smoke, 2011 01:17:06,970 --> 01:17:10,016 posted up with guns, posted up with bitches, online, 2012 01:17:10,103 --> 01:17:13,237 on they block, online, 2013 01:17:13,324 --> 01:17:16,283 shooting motherfuckers on Facebook Live online, 2014 01:17:16,370 --> 01:17:18,851 getting locked up online. 2015 01:17:18,938 --> 01:17:20,810 Streets definitely online. Sorry to tell you. 2016 01:17:20,897 --> 01:17:22,202 - That's the game, man, mixtape streams. 2017 01:17:22,289 --> 01:17:23,464 It's pretty much all the same. 2018 01:17:23,551 --> 01:17:25,075 It's just reinvented. 2019 01:17:25,162 --> 01:17:26,511 - Yeah, you can call it whatever you wanna call it, 2020 01:17:26,598 --> 01:17:28,339 playlists or whatever. It's a mixtape. 2021 01:17:28,426 --> 01:17:29,688 You know the vibes. [laughing] 2022 01:17:29,775 --> 01:17:31,647 - That's the power of that word. 2023 01:17:31,734 --> 01:17:33,953 You know, it's transcended. 2024 01:17:34,040 --> 01:17:38,958 - These psychologies with the cassette, long gone now, 2025 01:17:39,045 --> 01:17:41,787 but affecting us in certain ways 2026 01:17:41,874 --> 01:17:44,485 that we don't even remember where it came from. 2027 01:17:44,572 --> 01:17:46,313 - As for another mixtape from me, 2028 01:17:46,400 --> 01:17:50,927 you'll be able to stream 13 to 14 other people's songs 2029 01:17:51,014 --> 01:17:53,277 that your dog just fucking slaughtered. 2030 01:17:54,278 --> 01:17:56,149 That's a mixtape. 2031 01:17:59,370 --> 01:18:02,852 - What we gonna do right here is go back, 2032 01:18:02,939 --> 01:18:04,680 way back, back into time. 2033 01:18:04,767 --> 01:18:07,465 [hip-hop music] 2034 01:18:07,552 --> 01:18:10,033 - The mixtape DJ showed everyone 2035 01:18:10,120 --> 01:18:13,601 what hip-hop is supposed to sound like, 2036 01:18:13,689 --> 01:18:17,649 unrestricted, uncut. 2037 01:18:19,782 --> 01:18:20,739 Here's the music. 2038 01:18:20,826 --> 01:18:23,742 [hip-hop music] 2039 01:18:23,829 --> 01:18:24,569 ♪ ♪ 2040 01:18:24,656 --> 01:18:26,397 - Freedom is a road 2041 01:18:26,484 --> 01:18:29,487 that's seldom traveled by the multitude. 2042 01:18:29,574 --> 01:18:31,271 - ♪ Over here with number one ♪ 2043 01:18:31,358 --> 01:18:36,537 - ♪ Show 'em--show 'em-- show 'em what you got ♪ 2044 01:18:36,624 --> 01:18:38,539 - ♪ Don't call it a comeback ♪ 2045 01:18:38,626 --> 01:18:40,324 ♪ Don't call it a comeback ♪ 2046 01:18:40,411 --> 01:18:41,934 ♪ Don't--I say, don't call it a-- ♪ 2047 01:18:42,021 --> 01:18:45,764 ♪ ♪ 2048 01:18:45,851 --> 01:18:47,200 - I made a couple of dollars. 2049 01:18:47,287 --> 01:18:52,466 But some of y'all ran off on the plug, with the bag. 2050 01:18:52,553 --> 01:18:53,685 Y'all got it. 2051 01:18:53,772 --> 01:18:55,295 And you didn't go to jail. 2052 01:18:55,382 --> 01:18:56,993 Nigga, what's up? 2053 01:18:57,080 --> 01:18:59,430 [laughing] 2054 01:18:59,517 --> 01:19:00,997 - Never mind that. Oh. 2055 01:19:01,084 --> 01:19:01,998 What was it again? 2056 01:19:02,085 --> 01:19:03,260 I fucked up. 2057 01:19:05,044 --> 01:19:06,393 It's that pothead shit. 2058 01:19:06,480 --> 01:19:08,874 What's up? 2059 01:19:08,961 --> 01:19:10,789 My short-term memory sucks. 2060 01:19:10,876 --> 01:19:13,749 My long-term memory is amazing. 2061 01:19:13,836 --> 01:19:16,316 Never mind that. Focus on this dope shit. 2062 01:19:16,403 --> 01:19:18,101 - You go to the next one. 2063 01:19:18,188 --> 01:19:19,624 Yes. 2064 01:19:32,245 --> 01:19:35,118 [bold hip-hop music] 2065 01:19:35,205 --> 01:19:36,510 ♪ ♪ 2066 01:19:36,597 --> 01:19:38,991 - Little Simmons right here. - Big D. 2067 01:19:39,078 --> 01:19:42,212 - ♪ Huh, hoo ♪ Damn. 2068 01:19:42,299 --> 01:19:44,388 ♪ Slow down, baby ♪ 2069 01:19:44,475 --> 01:19:45,781 ♪ Slow down, baby ♪ 2070 01:19:47,043 --> 01:19:48,958 ♪ Slow down, baby ♪ 2071 01:19:49,045 --> 01:19:50,394 ♪ The whole town's crazy ♪ 2072 01:19:50,481 --> 01:19:51,351 ♪ Motion picture, nigga ♪ 2073 01:19:51,438 --> 01:19:52,352 - ♪ What up, AZ? ♪ 2074 01:19:52,439 --> 01:19:53,353 - ♪ Diaz brothers ♪ 2075 01:19:53,440 --> 01:19:54,877 - ♪ With Sosa, huh ♪ 2076 01:19:54,964 --> 01:19:56,356 - ♪ Wapo ♪ - ♪ It's only right ♪ 2077 01:19:56,443 --> 01:19:57,880 - ♪ Toca♪ - ♪ Let's go ♪ 2078 01:19:57,967 --> 01:20:00,186 ♪ Scratch, you know what it is ♪ 2079 01:20:00,273 --> 01:20:01,448 ♪ Let's turn up one 'em. Ya heard ♪ 2080 01:20:01,535 --> 01:20:03,146 - ♪ Pharmaceutical shit, nigga ♪ 2081 01:20:03,233 --> 01:20:04,756 - ♪ Slow down, baby ♪ - ♪ That's right ♪ 2082 01:20:04,843 --> 01:20:06,540 - ♪ Slow down, baby ♪ - ♪ Yo ♪ 2083 01:20:06,627 --> 01:20:08,238 ♪ Talk to 'em, why ♪ 2084 01:20:08,325 --> 01:20:09,630 ♪ Them trailblazers back at it ♪ 2085 01:20:09,717 --> 01:20:11,154 ♪ Raise your glasses to them ♪ 2086 01:20:11,241 --> 01:20:12,720 ♪ Not your average niggas, we make magic ♪ 2087 01:20:12,808 --> 01:20:14,679 ♪ But no rabbits, nigga, we just pulling out gat ♪ 2088 01:20:14,766 --> 01:20:16,681 - ♪ And yo, Rob, we got shooters for that shit ♪ 2089 01:20:16,768 --> 01:20:18,465 - ♪ My bad, kid, I caught a flashback ♪ 2090 01:20:18,552 --> 01:20:20,424 ♪ Hashtag, TBT, 1998 ♪ 2091 01:20:20,511 --> 01:20:21,991 ♪ You and me up at D&D ♪ 2092 01:20:22,078 --> 01:20:24,167 ♪ Cooking up that D-I-A-Z brother crack ♪ 2093 01:20:24,254 --> 01:20:25,342 - ♪ Wapo ♪ - ♪ What up ♪ 2094 01:20:25,429 --> 01:20:26,909 - ♪ It's time to double back ♪ 2095 01:20:26,996 --> 01:20:28,432 - ♪ Paint 'em with the Dapper Dan leather ♪ 2096 01:20:28,519 --> 01:20:29,825 ♪ We rap better than rap niggas ♪ 2097 01:20:29,912 --> 01:20:31,130 ♪ Even though we scratch records ♪ 2098 01:20:31,217 --> 01:20:32,305 ♪ I'm about to smack academic ♪ 2099 01:20:32,392 --> 01:20:34,394 - ♪ Never mind that focus on this dope shit ♪ 2100 01:20:34,481 --> 01:20:36,744 - ♪ I know, but these vultures is fucking up the culture ♪ 2101 01:20:36,832 --> 01:20:37,963 - ♪ But it's a new day ♪ - ♪ Oh, well ♪ 2102 01:20:38,050 --> 01:20:39,922 ♪ Let's give 'em new work ♪ 2103 01:20:40,009 --> 01:20:41,619 ♪ Have him running out the club like jewels and new work ♪ 2104 01:20:41,706 --> 01:20:43,447 ♪ Jumping in the Uber talking about ♪ 2105 01:20:43,534 --> 01:20:44,448 - ♪ Do you remember ♪ 2106 01:20:44,535 --> 01:20:47,407 [hip-hop music] 2107 01:20:47,494 --> 01:20:52,717 ♪ ♪ 2108 01:20:52,804 --> 01:20:54,501 ♪ You know how we do ♪ 2109 01:20:54,588 --> 01:20:56,068 ♪ It's a full time jack move ♪ 2110 01:20:56,155 --> 01:20:57,026 ♪ Got to be cool ♪ 2111 01:20:57,113 --> 01:20:58,854 ♪ Yeah, I'm that dude ♪ 2112 01:20:58,941 --> 01:21:00,464 ♪ And even though the track smooth ♪ 2113 01:21:00,551 --> 01:21:02,858 ♪ I'ma talk smack in that groove ♪ 2114 01:21:02,945 --> 01:21:04,511 ♪ And call 'em out ♪ 2115 01:21:04,598 --> 01:21:06,252 ♪ I don't know what these rappers is talking about ♪ 2116 01:21:06,339 --> 01:21:09,168 ♪ See me and my man's got all the clout ♪ 2117 01:21:09,255 --> 01:21:10,996 ♪ Cause Diaz brothers gonna work it out ♪ 2118 01:21:11,083 --> 01:21:12,389 - ♪ We gonna work it out ♪ 2119 01:21:12,476 --> 01:21:14,086 - ♪ It's the tale of the tape ♪ 2120 01:21:14,173 --> 01:21:15,914 ♪ Five foot 11 with a tail and a cape ♪ 2121 01:21:16,001 --> 01:21:17,785 ♪ Plus I'm weighing in like a buck 88 ♪ 2122 01:21:17,873 --> 01:21:20,223 ♪ And once it all drops, I'm upping the rate ♪ 2123 01:21:20,310 --> 01:21:21,702 - ♪ Bring it back ♪ 2124 01:21:21,789 --> 01:21:23,226 - ♪ Do you know you fucking with? ♪ 2125 01:21:23,313 --> 01:21:25,010 ♪ Me, Wapo oh yeah and a bunch of spics ♪ 2126 01:21:25,097 --> 01:21:27,752 ♪ And we always keep something lit ♪ 2127 01:21:27,839 --> 01:21:29,623 ♪ And stay free from that sucker shit ♪ 2128 01:21:29,710 --> 01:21:32,626 [hip-hop music] 2129 01:21:32,713 --> 01:21:36,935 ♪ ♪ 2130 01:21:37,501 --> 01:21:39,111 - ♪ On the corners of Prineville ♪ 2131 01:21:39,198 --> 01:21:40,939 ♪ I let the thing talk to you ♪ 2132 01:21:41,026 --> 01:21:42,462 ♪ I'm talking the mark to you ♪ 2133 01:21:42,549 --> 01:21:43,899 ♪ Same talk to you ♪ 2134 01:21:43,986 --> 01:21:45,422 ♪ Y'all niggas doing felony crime ♪ 2135 01:21:45,509 --> 01:21:47,728 ♪ For them niggas that won't jaywalk for you ♪ 2136 01:21:47,815 --> 01:21:49,643 ♪ Diaz bros, bring it back ♪ 2137 01:21:49,730 --> 01:21:51,689 ♪ Throw me to the wolves, return leading the pack ♪ 2138 01:21:51,776 --> 01:21:53,821 ♪ From the days when you get your face caved in ♪ 2139 01:21:53,909 --> 01:21:56,868 ♪ Crushed in, face down on the pavement ♪ 2140 01:21:56,955 --> 01:22:00,872 ♪ Hashtag when I drop by, 50 emcees, 95 live ♪ 2141 01:22:00,959 --> 01:22:03,005 ♪ Stomping this bitch, side by side ♪ 2142 01:22:03,092 --> 01:22:05,094 ♪ Talking to Mac Lizzie, five time five ♪ 2143 01:22:05,181 --> 01:22:07,357 ♪ Young boy shit, who wants rope ♪ 2144 01:22:07,444 --> 01:22:09,533 ♪ The return of the rampage two point oh, motherfucker ♪ 2145 01:22:09,620 --> 01:22:12,536 [hip-hop music] 2146 01:22:12,623 --> 01:22:17,976 ♪ ♪ 2147 01:22:18,063 --> 01:22:19,499 - ♪ I'm on a rampage ♪ 2148 01:22:19,586 --> 01:22:23,547 ♪ ♪ 2149 01:22:33,209 --> 01:22:40,129 ♪ ♪ 2150 01:23:44,932 --> 01:23:48,023 [smooth hip-hop music] 2151 01:23:48,110 --> 01:23:55,030 ♪ ♪ 2152 01:26:07,336 --> 01:26:10,252 - We just serving history, just keeping it what it is. 2153 01:26:10,339 --> 01:26:12,428 See, we don't have so many things that we had back then-- 2154 01:26:12,515 --> 01:26:14,517 fucking mixtape, fucking music, just things 2155 01:26:14,604 --> 01:26:15,692 we had back then. 2156 01:26:15,779 --> 01:26:17,607 We don't have 'em, and we miss 'em. 2157 01:26:17,694 --> 01:26:20,218 So, shit, if we can still have a little bit of it 2158 01:26:20,305 --> 01:26:22,699 and still call it what it was, then let's do it. 2159 01:26:22,786 --> 01:26:24,353 But make sure it's a fucking mixtape though. 2160 01:26:24,440 --> 01:26:26,137 Make sure it's a beat that you-- 2161 01:26:26,224 --> 01:26:27,356 you know what I just said earlier. 2162 01:26:27,443 --> 01:26:28,661 Please.