1 00:00:10,377 --> 00:00:12,645 - Black women really didn't - Have a seat at the table 2 00:00:12,712 --> 00:00:14,047 in the beauty industry. 3 00:00:18,818 --> 00:00:20,704 - We are saving 4 00:00:20,705 --> 00:00:22,589 Fashion Fair Cosmetics, 5 00:00:22,689 --> 00:00:25,092 one of our most precious 6 00:00:25,093 --> 00:00:27,494 American iconic brands. 7 00:00:29,829 --> 00:00:31,931 - It's a lot of - Moving parts right now 8 00:00:32,031 --> 00:00:33,767 - as we're preparing - For the launch. 9 00:00:37,937 --> 00:00:39,773 - What's at stake is just 10 00:00:39,774 --> 00:00:41,608 to keep the legacy going 11 00:00:41,708 --> 00:00:43,443 to really honor the work 12 00:00:43,444 --> 00:00:45,178 that Mrs. Johnson did. 13 00:00:47,547 --> 00:00:49,949 - I'm not so sure if that's - The smartest decision 14 00:00:50,050 --> 00:00:51,451 and best use of our money, 15 00:00:51,551 --> 00:00:53,791 - especially since I don't - Even know what the money is. 16 00:00:55,388 --> 00:00:55,855 Hold on a second. 17 00:00:55,922 --> 00:00:58,458 Just give us one second. 18 00:01:01,594 --> 00:01:02,362 - Oh Lord! 19 00:01:02,429 --> 00:01:03,706 - How much extra do - You pay for that? 20 00:01:03,730 --> 00:01:04,730 (women laugh) 21 00:01:04,764 --> 00:01:06,132 Nevermind. 22 00:01:06,232 --> 00:01:07,517 - We're making sure that 23 00:01:07,518 --> 00:01:08,802 the inventory is there. 24 00:01:08,902 --> 00:01:10,679 - We're making sure that - Our influencer list 25 00:01:10,703 --> 00:01:11,538 is right for this launch. 26 00:01:11,604 --> 00:01:13,606 - That's about my color. 27 00:01:15,809 --> 00:01:17,210 - This is a beloved 28 00:01:17,211 --> 00:01:18,611 and historic brand, 29 00:01:18,711 --> 00:01:21,214 and I wanna do justice by it. 30 00:01:22,749 --> 00:01:24,534 - If Fashion Fair 31 00:01:24,535 --> 00:01:26,319 Cosmetics doesn't thrive, 32 00:01:26,419 --> 00:01:27,419 history is at stake. 33 00:01:39,933 --> 00:01:41,077 - I don't know if - I remember exactly 34 00:01:41,101 --> 00:01:42,419 the first time that 35 00:01:42,420 --> 00:01:43,736 I put on makeup. 36 00:01:43,803 --> 00:01:45,555 I do remember going to 37 00:01:45,556 --> 00:01:47,307 so many makeup counters 38 00:01:47,407 --> 00:01:49,008 and being embarrassed, 39 00:01:49,109 --> 00:01:50,777 - because they didn't - Have my shade 40 00:01:50,844 --> 00:01:52,684 - and feeling like somehow - That was my fault. 41 00:01:53,947 --> 00:01:55,448 I definitely studied hard 42 00:01:55,515 --> 00:01:56,792 - and I had two - Educators as parents. 43 00:01:56,816 --> 00:01:58,351 And so they were determined 44 00:01:58,451 --> 00:02:00,370 that both my brother and I 45 00:02:00,371 --> 00:02:02,288 got a really good education. 46 00:02:02,355 --> 00:02:04,290 I said, "I can do all of that, 47 00:02:04,357 --> 00:02:04,824 but I'm still gonna have fun. 48 00:02:04,924 --> 00:02:06,025 I still wanna look good. 49 00:02:06,126 --> 00:02:08,027 - I still wanna have - Great fashion." 50 00:02:10,130 --> 00:02:12,198 - The early definitions - For Black beauty for me, 51 00:02:12,298 --> 00:02:13,817 quite frankly, were there 52 00:02:13,818 --> 00:02:15,335 were no definitions. 53 00:02:15,435 --> 00:02:17,036 Okay? 54 00:02:17,137 --> 00:02:19,005 And that was the issue. 55 00:02:19,105 --> 00:02:21,145 - When I looked at magazines, - I didn't see myself. 56 00:02:23,776 --> 00:02:25,478 I suffered from what a lot 57 00:02:25,479 --> 00:02:27,180 of Black women suffer from 58 00:02:27,280 --> 00:02:28,982 wanting to have makeup 59 00:02:29,048 --> 00:02:31,284 that really help bring out 60 00:02:31,285 --> 00:02:33,520 those natural skin tones 61 00:02:33,620 --> 00:02:34,788 and the melanin in your 62 00:02:34,789 --> 00:02:35,955 skin and all of that, 63 00:02:36,022 --> 00:02:38,658 but also looked very natural. 64 00:02:39,659 --> 00:02:40,727 I think that there's 65 00:02:40,728 --> 00:02:41,794 so much opportunity 66 00:02:41,861 --> 00:02:43,062 in beauty in general, 67 00:02:43,163 --> 00:02:45,198 and people of color 68 00:02:45,199 --> 00:02:47,233 have a long way to go 69 00:02:47,333 --> 00:02:49,819 to really being able to own 70 00:02:49,820 --> 00:02:52,305 a significant percentage 71 00:02:52,372 --> 00:02:53,372 of that business. 72 00:02:54,407 --> 00:02:55,809 - Cheryl and I both have 73 00:02:55,810 --> 00:02:57,210 extensive experience 74 00:02:57,310 --> 00:02:58,511 in running companies. 75 00:02:59,812 --> 00:03:01,181 I actually ran the 76 00:03:01,182 --> 00:03:02,549 utility here in Chicago, 77 00:03:02,649 --> 00:03:03,767 and that was a $2 78 00:03:03,768 --> 00:03:04,884 billion business. 79 00:03:05,652 --> 00:03:07,720 I also spent time in government 80 00:03:07,820 --> 00:03:10,323 working at the Obama White House 81 00:03:10,390 --> 00:03:12,225 as their first social secretary. 82 00:03:13,927 --> 00:03:15,579 - It really started with 83 00:03:15,580 --> 00:03:17,230 Desiree having this idea 84 00:03:17,330 --> 00:03:19,582 that we were going to 85 00:03:19,583 --> 00:03:21,834 buy a cosmetic company. 86 00:03:21,901 --> 00:03:22,986 And she called me in 87 00:03:22,987 --> 00:03:24,070 typical Desiree style. 88 00:03:24,170 --> 00:03:26,039 She asked three 89 00:03:26,040 --> 00:03:27,907 words, "Are you in?" 90 00:03:28,007 --> 00:03:29,275 Okay. 91 00:03:29,375 --> 00:03:30,819 - And of course, I don't know - What we're talking about. 92 00:03:30,843 --> 00:03:31,744 - I didn't know if we - Were going to dinner 93 00:03:31,844 --> 00:03:32,844 or what we were doing. 94 00:03:32,879 --> 00:03:35,248 I said, "What am I in for?" 95 00:03:37,550 --> 00:03:39,719 We wanted to find a company 96 00:03:39,786 --> 00:03:42,239 that had meaning in the 97 00:03:42,240 --> 00:03:44,691 community, had legacy, 98 00:03:46,226 --> 00:03:47,761 really represented women of 99 00:03:47,762 --> 00:03:49,295 color with darker skin tones. 100 00:03:50,563 --> 00:03:51,848 So that really was 101 00:03:51,849 --> 00:03:53,132 what we set out to do 102 00:03:53,233 --> 00:03:55,902 was to get a seat at the table 103 00:03:55,969 --> 00:03:59,405 to really work with the industry 104 00:03:59,472 --> 00:04:01,207 - to make sure that - Some of the things 105 00:04:01,274 --> 00:04:03,476 that we experienced growing up 106 00:04:03,576 --> 00:04:04,677 would not be repeated 107 00:04:04,678 --> 00:04:05,778 moving forward. 108 00:04:29,335 --> 00:04:30,335 - Come on in. 109 00:04:31,938 --> 00:04:32,973 Welcome to the 110 00:04:31,938 --> 00:04:34,007 Rutgers University. 111 00:04:32,974 --> 00:04:34,007 history department at 112 00:04:34,107 --> 00:04:35,926 You'll have to 113 00:04:35,927 --> 00:04:37,744 excuse the office. 114 00:04:37,810 --> 00:04:40,747 I am in transition. 115 00:04:40,813 --> 00:04:43,516 I miss my books. (laughs) 116 00:04:43,616 --> 00:04:44,851 That's a crazy thing to say, 117 00:04:44,951 --> 00:04:46,369 but as a historian 118 00:04:46,370 --> 00:04:47,787 these have been here 119 00:04:47,854 --> 00:04:50,023 and I miss them. 120 00:04:50,123 --> 00:04:51,624 My favorites are on top. 121 00:04:53,126 --> 00:04:55,628 Deb Willis' "Posing Beauty". 122 00:04:55,695 --> 00:04:57,163 - Deb is such an - Influence of mine. 123 00:04:57,263 --> 00:04:59,098 I love photography and 124 00:04:59,099 --> 00:05:00,933 the work she's done 125 00:05:01,000 --> 00:05:02,986 to just center Black 126 00:05:02,987 --> 00:05:04,971 folks and our beauty, 127 00:05:05,038 --> 00:05:06,690 and how we devise 128 00:05:06,691 --> 00:05:08,341 our own standards 129 00:05:08,441 --> 00:05:10,643 and our own ideas of beauty 130 00:05:10,644 --> 00:05:12,845 from the very beginning. 131 00:05:14,480 --> 00:05:16,182 It's wonderful. 132 00:05:17,984 --> 00:05:20,153 Beauty is connected to power. 133 00:05:21,321 --> 00:05:23,823 And within American society, 134 00:05:23,890 --> 00:05:24,691 because of slavery, 135 00:05:24,791 --> 00:05:26,009 because of the long 136 00:05:26,010 --> 00:05:27,226 history of racism, 137 00:05:27,327 --> 00:05:28,862 beauty has always been 138 00:05:28,863 --> 00:05:30,396 connected to Whiteness. 139 00:05:30,496 --> 00:05:32,096 - The closer you could - Get to Whiteness 140 00:05:32,165 --> 00:05:33,233 the more beautiful 141 00:05:33,234 --> 00:05:34,300 you could become. 142 00:05:37,036 --> 00:05:38,354 This, of course, 143 00:05:38,355 --> 00:05:39,672 puts Black folks 144 00:05:39,739 --> 00:05:42,208 in a pretty strange position. 145 00:05:46,379 --> 00:05:47,864 When we have the beginning 146 00:05:47,865 --> 00:05:49,349 of the cosmetics industry, 147 00:05:50,683 --> 00:05:52,302 it is responding to 148 00:05:52,303 --> 00:05:53,920 the standard of beauty 149 00:05:54,020 --> 00:05:55,038 that is connected 150 00:05:55,039 --> 00:05:56,055 to being White. 151 00:05:59,992 --> 00:06:01,828 We see very early on 152 00:06:01,894 --> 00:06:03,930 - that White owned - Companies were, in fact, 153 00:06:04,030 --> 00:06:05,482 the first ones to try 154 00:06:05,483 --> 00:06:06,933 to beautify Black women, 155 00:06:07,033 --> 00:06:08,768 but they did it in such a way 156 00:06:08,868 --> 00:06:09,869 that Black women 157 00:06:09,870 --> 00:06:10,870 did not respond. 158 00:06:10,937 --> 00:06:13,023 They used those quintessential 159 00:06:13,024 --> 00:06:15,108 before and after pictures. 160 00:06:16,376 --> 00:06:17,661 Unfortunately, before 161 00:06:17,662 --> 00:06:18,945 they were Black, 162 00:06:19,045 --> 00:06:20,279 but in the after the images 163 00:06:20,380 --> 00:06:22,281 - would become lightened - And whitened, 164 00:06:22,382 --> 00:06:24,283 - and that's not what - Black women wanted. 165 00:06:26,552 --> 00:06:28,371 Black women wanted an 166 00:06:28,372 --> 00:06:30,189 industry to respond to them 167 00:06:30,256 --> 00:06:31,858 understanding that they were 168 00:06:31,859 --> 00:06:33,459 beautiful just how they were 169 00:06:33,559 --> 00:06:34,744 and that they did not 170 00:06:34,745 --> 00:06:35,928 need to become whitened 171 00:06:36,028 --> 00:06:37,463 in order to be beautiful. 172 00:06:38,731 --> 00:06:39,766 There's a great story 173 00:06:39,767 --> 00:06:40,800 about Lena Horne 174 00:06:40,900 --> 00:06:42,936 that she would often find it 175 00:06:42,937 --> 00:06:44,971 difficult to have face powder 176 00:06:45,071 --> 00:06:46,548 - or makeup that was - Catered to her. 177 00:06:46,572 --> 00:06:49,308 - And, of course, Lena Horne is - A light-skinned Black woman. 178 00:06:49,409 --> 00:06:51,077 So if she had difficulty, 179 00:06:51,144 --> 00:06:53,464 - you can only imagine what - Darker skin women experience. 180 00:06:55,715 --> 00:06:57,634 - For a person with my skin 181 00:06:57,635 --> 00:06:59,552 tone, the colors can be ashy. 182 00:07:01,621 --> 00:07:02,865 - I usually end up - Just going back to 183 00:07:02,889 --> 00:07:04,991 - that I have to mix - Three different colors 184 00:07:05,091 --> 00:07:07,827 - in order to get something - Close to what I'm looking for. 185 00:07:09,095 --> 00:07:10,930 - I was able to find - My shades at the store, 186 00:07:10,997 --> 00:07:12,037 because I am fair skinned, 187 00:07:12,098 --> 00:07:13,716 but the problem was is 188 00:07:13,717 --> 00:07:15,334 that it stopped at my shade. 189 00:07:15,435 --> 00:07:17,613 - And I remember specifically a - Friend of mine she said to me, 190 00:07:17,637 --> 00:07:19,556 "Kayla, you can find your 191 00:07:19,557 --> 00:07:21,474 foundation at the drugstore 192 00:07:21,574 --> 00:07:22,608 and I can't." 193 00:07:22,675 --> 00:07:24,510 And I was like, "You 194 00:07:24,511 --> 00:07:26,345 are absolutely correct." 195 00:07:26,446 --> 00:07:28,424 - And that's when I realized - That there is a huge issue 196 00:07:28,448 --> 00:07:30,483 in terms of inclusivity 197 00:07:30,484 --> 00:07:32,518 when it comes to makeup. 198 00:07:32,618 --> 00:07:34,320 - So for performers - Working in Hollywood, 199 00:07:34,420 --> 00:07:36,005 there weren't opportunities 200 00:07:36,006 --> 00:07:37,590 for women of color 201 00:07:37,657 --> 00:07:39,659 to have their own makeup shades. 202 00:07:39,759 --> 00:07:41,494 And so that really made it 203 00:07:41,594 --> 00:07:43,363 so that darker skinned 204 00:07:43,364 --> 00:07:45,131 women with great talents 205 00:07:45,198 --> 00:07:46,408 - who could sing, - And dance, and act, 206 00:07:46,432 --> 00:07:47,900 had a hard time 207 00:07:47,901 --> 00:07:49,368 entering into Hollywood. 208 00:07:55,708 --> 00:07:57,419 - I'm chocolate, like - Through and through, 209 00:07:57,443 --> 00:07:59,879 and she kept making me brighter. 210 00:07:59,979 --> 00:08:00,713 And I was like, 211 00:08:00,813 --> 00:08:01,831 I look a little 212 00:08:01,832 --> 00:08:02,849 pale on this side, 213 00:08:02,949 --> 00:08:05,284 and it was uneven, 214 00:08:05,351 --> 00:08:06,953 and then having to get in 215 00:08:06,954 --> 00:08:08,554 front of the camera like that 216 00:08:08,654 --> 00:08:10,339 and you know good and well, 217 00:08:10,340 --> 00:08:12,024 as my mother would say, 218 00:08:12,124 --> 00:08:14,393 you don't feel great. 219 00:08:14,494 --> 00:08:16,171 - Now, my first instinct - Was to go in the back 220 00:08:16,195 --> 00:08:17,563 and just wipe it all off. 221 00:08:17,663 --> 00:08:19,115 And that's the worst 222 00:08:19,116 --> 00:08:20,566 when you are a performer, 223 00:08:20,666 --> 00:08:23,035 - 'cause the whole objective - Is to feel your very best 224 00:08:23,135 --> 00:08:25,505 - so that you can go out - There and give your best. 225 00:08:25,571 --> 00:08:27,240 And I didn't and I couldn't. 226 00:08:28,808 --> 00:08:29,842 And it's so unfortunate, 227 00:08:29,909 --> 00:08:31,749 - because I remember - Talking to other models, 228 00:08:31,844 --> 00:08:34,125 - like supermodels who said - They had the same situation, 229 00:08:34,180 --> 00:08:37,884 they would fix it up themselves. 230 00:08:37,984 --> 00:08:40,653 And here we are 20 years later 231 00:08:40,720 --> 00:08:41,738 and they're figuring 232 00:08:41,739 --> 00:08:42,755 it out still. 233 00:08:43,856 --> 00:08:44,856 Crazy. 234 00:08:45,925 --> 00:08:47,393 - Cicely Tyson would 235 00:08:47,394 --> 00:08:48,861 talk about how she hated 236 00:08:48,928 --> 00:08:50,696 looking at herself on camera. 237 00:08:50,763 --> 00:08:52,283 - She would say that - She looked gray. 238 00:08:54,567 --> 00:08:55,818 The cosmetic 239 00:08:55,819 --> 00:08:57,069 industry, Hollywood, 240 00:08:57,169 --> 00:08:59,438 - all of these are working - To uphold a beauty standard 241 00:08:59,539 --> 00:09:01,908 that put White women on 242 00:09:01,909 --> 00:09:04,277 the top of the pedestal 243 00:09:04,377 --> 00:09:05,778 and made those Black women 244 00:09:05,878 --> 00:09:07,163 who were closest in 245 00:09:07,164 --> 00:09:08,447 appearance to White women 246 00:09:08,548 --> 00:09:09,716 be the ones who had 247 00:09:09,717 --> 00:09:10,883 the most opportunities. 248 00:09:12,218 --> 00:09:13,870 - My mom had some things 249 00:09:13,871 --> 00:09:15,521 that you do not touch 250 00:09:15,588 --> 00:09:18,858 and her makeup was one of them. 251 00:09:18,925 --> 00:09:20,994 So I always knew it 252 00:09:20,995 --> 00:09:23,062 was something special. 253 00:09:23,129 --> 00:09:24,547 - My grandmother 254 00:09:24,548 --> 00:09:25,965 really was into makeup. 255 00:09:26,065 --> 00:09:28,110 - On Sundays, my grandmother - Would spread out her makeup 256 00:09:28,134 --> 00:09:30,736 and then she would apply it 257 00:09:30,803 --> 00:09:32,514 - and she'd come out - Like a different woman, 258 00:09:32,538 --> 00:09:33,923 very proud with 259 00:09:33,924 --> 00:09:35,308 her hat and gloves, 260 00:09:35,408 --> 00:09:36,542 because you see, 261 00:09:36,609 --> 00:09:37,209 - during the week she - Worked as a domestic 262 00:09:37,276 --> 00:09:39,478 and had to wear a uniform. 263 00:09:39,579 --> 00:09:41,181 So having this 264 00:09:41,182 --> 00:09:42,782 ability to on Sunday 265 00:09:42,882 --> 00:09:43,882 really be who she was, 266 00:09:43,916 --> 00:09:45,368 dressed in the colors that 267 00:09:45,369 --> 00:09:46,819 she wanted to dress in 268 00:09:46,919 --> 00:09:48,087 was really important to her, 269 00:09:48,154 --> 00:09:49,922 - because she had to - Wear white all week. 270 00:09:52,825 --> 00:09:54,777 - Black women have been 271 00:09:54,778 --> 00:09:56,729 such great consumers 272 00:09:56,796 --> 00:09:58,831 of cosmetics and skincare. 273 00:09:58,931 --> 00:10:00,633 Unfortunately, they really 274 00:10:00,634 --> 00:10:02,335 didn't have a seat at the table. 275 00:10:04,770 --> 00:10:05,972 Everyone was talking 276 00:10:05,973 --> 00:10:07,173 about being inclusive, 277 00:10:07,273 --> 00:10:08,458 but yet really from an 278 00:10:08,459 --> 00:10:09,642 ownership standpoint, 279 00:10:09,742 --> 00:10:11,044 it really wasn't very 280 00:10:11,045 --> 00:10:12,345 inclusive at all. 281 00:10:12,445 --> 00:10:13,680 And we really felt that 282 00:10:13,681 --> 00:10:14,914 that needed to change. 283 00:10:14,981 --> 00:10:17,066 And the only way to do 284 00:10:17,067 --> 00:10:19,151 that was to buy a company. 285 00:10:20,453 --> 00:10:22,021 And so Desiree really 286 00:10:22,022 --> 00:10:23,589 took on the journey 287 00:10:23,656 --> 00:10:25,992 of looking for a company, 288 00:10:26,092 --> 00:10:27,560 and she looked at 289 00:10:27,561 --> 00:10:29,028 over 30 companies. 290 00:10:29,128 --> 00:10:30,405 - That's really where - The journey started 291 00:10:30,429 --> 00:10:33,132 and where the journey continues. 292 00:10:33,766 --> 00:10:35,334 - For African Americans, 293 00:10:35,434 --> 00:10:36,612 - they had to really - Try to figure out 294 00:10:36,636 --> 00:10:37,954 how to come to their own 295 00:10:37,955 --> 00:10:39,271 definitions of beauty, 296 00:10:39,338 --> 00:10:41,707 because they were never accepted 297 00:10:41,807 --> 00:10:42,875 within the mainstream 298 00:10:42,876 --> 00:10:43,943 beauty standards. 299 00:10:44,443 --> 00:10:46,879 In the 1940s, 300 00:10:46,979 --> 00:10:48,414 John and Eunice Johnson 301 00:10:48,415 --> 00:10:49,849 created a magazine 302 00:10:49,949 --> 00:10:51,484 called Ebony Magazine. 303 00:10:54,120 --> 00:10:55,455 They wanted to model 304 00:10:55,456 --> 00:10:56,789 it after Life Magazine. 305 00:11:00,159 --> 00:11:01,494 They wanted a place 306 00:11:01,495 --> 00:11:02,828 where African Americans 307 00:11:02,895 --> 00:11:05,564 - could go to read about what's - Happening in their community, 308 00:11:05,665 --> 00:11:07,250 to read about news 309 00:11:07,251 --> 00:11:08,834 from around the world, 310 00:11:08,901 --> 00:11:11,154 to see themselves pictured on 311 00:11:11,155 --> 00:11:13,406 the covers and on the pages. 312 00:11:15,841 --> 00:11:16,842 - Being a young 313 00:11:16,843 --> 00:11:17,843 man from Chicago, 314 00:11:17,910 --> 00:11:19,812 growing up not only with Ebony 315 00:11:19,879 --> 00:11:20,897 and Jet in the 316 00:11:20,898 --> 00:11:21,914 household, obviously, 317 00:11:22,014 --> 00:11:23,416 but being able to walk 318 00:11:23,417 --> 00:11:24,817 by Johnson Publications 319 00:11:24,884 --> 00:11:26,085 on Michigan Avenue, 320 00:11:26,185 --> 00:11:27,820 it meant that I was seen. 321 00:11:27,887 --> 00:11:29,772 It was a publication where 322 00:11:29,773 --> 00:11:31,657 I could not only see myself 323 00:11:31,724 --> 00:11:32,425 literally and figuratively, 324 00:11:32,525 --> 00:11:34,560 but also so much 325 00:11:34,561 --> 00:11:36,595 about my community 326 00:11:36,696 --> 00:11:37,964 that wasn't being shared 327 00:11:37,965 --> 00:11:39,231 in other publications. 328 00:11:40,199 --> 00:11:41,484 - What Ebony and Jet 329 00:11:41,485 --> 00:11:42,768 meant to our family, 330 00:11:42,868 --> 00:11:45,304 like many Black families is 331 00:11:45,305 --> 00:11:47,740 that it was our connection. 332 00:11:47,840 --> 00:11:49,091 And so with only 5 to 333 00:11:49,092 --> 00:11:50,342 6% of the population 334 00:11:50,409 --> 00:11:53,612 and where I grew up was Black, 335 00:11:55,047 --> 00:11:56,825 - I got a chance to really - See a whole nother world 336 00:11:56,849 --> 00:11:58,684 that I didn't see growing 337 00:11:58,685 --> 00:12:00,519 up in Seattle, Washington. 338 00:12:00,586 --> 00:12:02,621 I got to see people of color, 339 00:12:02,722 --> 00:12:04,474 Black people in all 340 00:12:04,475 --> 00:12:06,225 kinds of occupations, 341 00:12:06,292 --> 00:12:08,527 - doing all kinds of - Really wonderful things. 342 00:12:08,594 --> 00:12:10,529 And it was really an inspiration 343 00:12:10,596 --> 00:12:11,864 and it sat right there 344 00:12:11,865 --> 00:12:13,132 on the coffee table 345 00:12:13,232 --> 00:12:14,767 and you didn't move it. 346 00:12:14,867 --> 00:12:16,344 - If you moved it and - Took it to your room 347 00:12:16,368 --> 00:12:18,971 and heaven forbid lost it, 348 00:12:19,071 --> 00:12:20,690 or it got one of those 349 00:12:20,691 --> 00:12:22,308 coffee stains on there, 350 00:12:22,408 --> 00:12:23,642 you were gonna be in trouble. 351 00:12:23,743 --> 00:12:24,477 Okay? 352 00:12:24,577 --> 00:12:26,545 So it was really that connection 353 00:12:26,612 --> 00:12:29,582 to my people, to my community, 354 00:12:29,648 --> 00:12:31,417 and to my life. 355 00:12:31,484 --> 00:12:32,802 - Ebony and Jet were 356 00:12:32,803 --> 00:12:34,120 kind of the world to me. 357 00:12:34,220 --> 00:12:35,054 I mean, I was from a small town. 358 00:12:35,121 --> 00:12:36,472 And so seeing pictures 359 00:12:36,473 --> 00:12:37,823 of people in cities 360 00:12:37,923 --> 00:12:39,275 like Detroit, and 361 00:12:39,276 --> 00:12:40,626 Atlanta, and New York, 362 00:12:40,726 --> 00:12:41,978 and Los Angeles 363 00:12:41,979 --> 00:12:43,229 just opened my eyes 364 00:12:43,295 --> 00:12:44,563 to what was out there 365 00:12:44,564 --> 00:12:45,831 beyond New Orleans. 366 00:12:47,099 --> 00:12:49,952 It was so aspirational to our 367 00:12:49,953 --> 00:12:52,805 family and also just pride. 368 00:12:52,905 --> 00:12:54,907 It's like, look at what people 369 00:12:54,908 --> 00:12:56,909 are doing that look like us! 370 00:12:59,445 --> 00:13:00,613 - When I started Buttah, 371 00:13:00,679 --> 00:13:01,931 one of the things that 372 00:13:01,932 --> 00:13:03,182 I had my team reference 373 00:13:03,282 --> 00:13:05,184 - was Jet Magazine, - Ebony Magazine. 374 00:13:05,284 --> 00:13:07,262 - I said, go look at the - Language that they used. 375 00:13:07,286 --> 00:13:08,687 It was all about empowerment. 376 00:13:08,788 --> 00:13:10,023 It was all about the 377 00:13:10,024 --> 00:13:11,257 richness of our beauty 378 00:13:11,323 --> 00:13:12,825 and it was uplifting. 379 00:13:15,161 --> 00:13:16,763 - I remember seeing the ads 380 00:13:16,764 --> 00:13:18,364 all the time in Ebony and Jet, 381 00:13:18,464 --> 00:13:21,867 and it was a specific lip. 382 00:13:21,967 --> 00:13:22,802 It wasn't necessarily like red 383 00:13:22,868 --> 00:13:25,037 as much as it was 384 00:13:25,038 --> 00:13:27,206 like kind of like red, 385 00:13:27,306 --> 00:13:28,746 - but it was burgundy - A little bit. 386 00:13:28,808 --> 00:13:30,510 And it was on all three 387 00:13:30,511 --> 00:13:32,211 of these beautiful women 388 00:13:32,311 --> 00:13:34,213 and they were different shades, 389 00:13:34,313 --> 00:13:35,881 but it was how 390 00:13:35,882 --> 00:13:37,449 regal they looked. 391 00:13:37,516 --> 00:13:39,051 They looked so regal. 392 00:13:41,320 --> 00:13:42,054 - Black women for the most part 393 00:13:42,154 --> 00:13:43,556 were kept out of 394 00:13:43,557 --> 00:13:44,957 luxury consumption. 395 00:13:45,024 --> 00:13:47,176 And Eunice Johnson knew from 396 00:13:47,177 --> 00:13:49,328 the circles that she ran in 397 00:13:49,395 --> 00:13:51,063 that Black women wanted luxury. 398 00:13:51,163 --> 00:13:52,932 By the time we get to 399 00:13:52,933 --> 00:13:54,700 the 1950s and 1960s, 400 00:13:54,800 --> 00:13:55,985 the Johnson Company 401 00:13:55,986 --> 00:13:57,169 is doing very well, 402 00:13:57,236 --> 00:13:58,956 - so she's a woman of - Means and of wealth. 403 00:13:59,004 --> 00:14:00,923 And so she goes to Europe 404 00:14:00,924 --> 00:14:02,842 to see the fashion shows 405 00:14:02,908 --> 00:14:04,860 and is always astonished 406 00:14:04,861 --> 00:14:06,812 by the creativity there, 407 00:14:06,879 --> 00:14:08,190 - but she also knew - As a Black woman 408 00:14:08,214 --> 00:14:10,633 that there was a great 409 00:14:08,214 --> 00:14:13,052 her own community. 410 00:14:10,634 --> 00:14:13,052 creativity within 411 00:14:14,520 --> 00:14:16,088 - The women she knew - Back in America, 412 00:14:16,188 --> 00:14:18,224 the Black women she knew 413 00:14:18,225 --> 00:14:20,259 could rival any Parisian woman 414 00:14:20,359 --> 00:14:21,827 - when it came to - Style and glamor. 415 00:14:21,894 --> 00:14:23,496 She wanted to merge those 416 00:14:23,497 --> 00:14:25,097 two worlds together. 417 00:14:25,197 --> 00:14:27,833 - And so she begins to host - These Ebony Fashion Fair shows. 418 00:14:30,002 --> 00:14:31,937 - I had a friend - Named LaDoris Foster, 419 00:14:34,173 --> 00:14:36,709 - who was the personal - Secretary to Mr. John Johnson. 420 00:14:36,775 --> 00:14:38,394 And I said, "LaDoris, 421 00:14:38,395 --> 00:14:40,012 see if you can get me 422 00:14:41,380 --> 00:14:42,665 an interview with 423 00:14:42,666 --> 00:14:43,949 Eunice Johnson, 424 00:14:44,049 --> 00:14:45,634 because I could be the 425 00:14:45,635 --> 00:14:47,219 standby commentator 426 00:14:47,286 --> 00:14:50,156 when the original commentator 427 00:14:50,157 --> 00:14:53,025 is sick or not feeling well." 428 00:14:53,926 --> 00:14:55,127 Mr. Johnson said to me, 429 00:14:55,227 --> 00:14:57,963 - "Why don't you start - Commentating right now for me?" 430 00:14:58,063 --> 00:14:59,965 - And so this young - Man was walking 431 00:15:00,065 --> 00:15:01,233 and I said, 432 00:15:01,300 --> 00:15:02,969 "That's a glen plaid jacket 433 00:15:02,970 --> 00:15:04,637 with besom pockets 434 00:15:04,737 --> 00:15:06,422 and peak lapels and 435 00:15:06,423 --> 00:15:08,107 double-ventured back." 436 00:15:09,775 --> 00:15:11,043 Mr. Johnson had a fit. 437 00:15:11,977 --> 00:15:13,879 - He didn't know the - Jacket had all of that. 438 00:15:16,582 --> 00:15:19,151 They hired me right on the spot. 439 00:15:20,119 --> 00:15:21,621 - Eunice Johnson, first 440 00:15:21,622 --> 00:15:23,122 of all, is an icon, 441 00:15:23,222 --> 00:15:25,291 like point blank period. 442 00:15:25,391 --> 00:15:27,827 I think my first notion 443 00:15:27,828 --> 00:15:30,262 of her was fashion. 444 00:15:31,297 --> 00:15:34,033 I always was so inspired 445 00:15:34,034 --> 00:15:36,769 by how she just dressed 446 00:15:37,903 --> 00:15:39,414 - and the fact that - There's this woman 447 00:15:39,438 --> 00:15:41,607 who would go to couture shows 448 00:15:41,608 --> 00:15:43,776 in Paris and buy couture. 449 00:15:43,842 --> 00:15:45,811 That's like unheard of. 450 00:15:45,911 --> 00:15:49,114 So when Fashion Fair came about, 451 00:15:49,181 --> 00:15:50,433 I mean, I think it 452 00:15:50,434 --> 00:15:51,684 was special in a way 453 00:15:51,784 --> 00:15:53,986 that the way she created 454 00:15:53,987 --> 00:15:56,188 her legacy in fashion was. 455 00:15:56,288 --> 00:15:57,907 It was, I am going to 456 00:15:57,908 --> 00:15:59,525 make sure that my people 457 00:15:59,625 --> 00:16:01,593 and my community are seen. 458 00:16:02,494 --> 00:16:03,796 - After hosting 459 00:16:03,797 --> 00:16:05,097 these fashion shows, 460 00:16:05,164 --> 00:16:06,832 Eunice Johnson began to notice 461 00:16:06,932 --> 00:16:08,317 in her conversation 462 00:16:08,318 --> 00:16:09,702 with many of the models, 463 00:16:09,802 --> 00:16:12,004 - how difficult it was for - Them to find cosmetics. 464 00:16:14,139 --> 00:16:15,341 There was never just one 465 00:16:15,342 --> 00:16:16,542 product they could grab 466 00:16:16,642 --> 00:16:18,711 and put on their face. 467 00:16:18,811 --> 00:16:20,931 - And Mrs. Johnson thought - That was just ridiculous, 468 00:16:20,980 --> 00:16:22,415 because she knew that if this 469 00:16:22,416 --> 00:16:23,849 was the case for the models, 470 00:16:23,949 --> 00:16:25,551 then this is a case for 471 00:16:25,552 --> 00:16:27,152 tons of other Black women 472 00:16:27,219 --> 00:16:28,821 who were not models. 473 00:16:28,887 --> 00:16:30,689 - I struggled a lot - With trying to find 474 00:16:30,789 --> 00:16:33,058 the exact color that I wanted. 475 00:16:33,158 --> 00:16:35,644 I would go and mix some 476 00:16:35,645 --> 00:16:38,130 other stuff in my makeup. 477 00:16:38,197 --> 00:16:40,032 - In some cases, I've - Used a foundation, 478 00:16:40,132 --> 00:16:41,900 - a lighter foundation - And a lipstick, 479 00:16:42,001 --> 00:16:44,103 or a foundation and a 480 00:16:44,104 --> 00:16:46,205 blush, a darker blush. 481 00:16:47,172 --> 00:16:49,074 - 1972 was when I 482 00:16:49,075 --> 00:16:50,976 suggested to Mr. Johnson 483 00:16:51,043 --> 00:16:52,795 that he needed to have 484 00:16:52,796 --> 00:16:54,546 his own cosmetic line. 485 00:16:54,646 --> 00:16:56,415 - I said, "You're in - The beauty business. 486 00:16:56,515 --> 00:16:58,851 - So you might as well have - Your own cosmetic line." 487 00:16:58,917 --> 00:17:00,319 Then I told Mrs. Johnson. 488 00:17:00,386 --> 00:17:02,488 I said, "You could be 489 00:17:02,489 --> 00:17:04,590 the Black Estee Lauder." 490 00:17:04,690 --> 00:17:05,690 Oh, she loved that! 491 00:17:07,659 --> 00:17:08,837 - When him and Eunice got - Together and they said, 492 00:17:08,861 --> 00:17:11,397 well, why don't we 493 00:17:11,398 --> 00:17:13,932 create a cosmetic line 494 00:17:14,032 --> 00:17:14,666 and see where it goes? 495 00:17:14,733 --> 00:17:17,536 We know that we can sell it, 496 00:17:17,603 --> 00:17:19,655 because we have our magazines 497 00:17:19,656 --> 00:17:21,707 going into the mailboxes 498 00:17:21,774 --> 00:17:22,674 - of Black folks all - Around the country 499 00:17:22,741 --> 00:17:24,943 and even around the world." 500 00:17:28,447 --> 00:17:29,724 - And that's how Fashion - Fair got started. 501 00:17:29,748 --> 00:17:35,387 By 1973, we were on a roll. 502 00:17:37,022 --> 00:17:39,124 - I did work for Johnson - Publishing Company, 503 00:17:39,224 --> 00:17:40,926 which owned Fashion Fair 504 00:17:40,927 --> 00:17:42,628 for a short period of time. 505 00:17:42,728 --> 00:17:45,697 I worked directly with Desiree. 506 00:17:45,764 --> 00:17:47,933 Desiree was the CEO. 507 00:17:49,068 --> 00:17:51,036 - I did work at - Johnson Publishing 508 00:17:51,103 --> 00:17:52,855 and we did work on 509 00:17:52,856 --> 00:17:54,606 the cosmetics line. 510 00:17:56,041 --> 00:17:57,326 I spent a great deal 511 00:17:57,327 --> 00:17:58,610 of time on Fashion Fair 512 00:17:58,710 --> 00:18:00,546 and worked there for six years. 513 00:18:00,612 --> 00:18:02,214 So I understood Fashion 514 00:18:02,215 --> 00:18:03,816 Fair intimately, 515 00:18:03,916 --> 00:18:05,050 not only the products, 516 00:18:05,117 --> 00:18:07,086 - but what I call the - Fashion Fair family. 517 00:18:07,152 --> 00:18:08,987 - I spend a lot of - Time on the road 518 00:18:09,088 --> 00:18:10,823 - meeting with people - Behind the counters 519 00:18:10,923 --> 00:18:12,124 and working with 520 00:18:12,125 --> 00:18:13,325 them side by side. 521 00:18:13,425 --> 00:18:14,693 That is when I really 522 00:18:14,694 --> 00:18:15,961 had this deep, deep, 523 00:18:16,061 --> 00:18:17,513 I would say connection 524 00:18:17,514 --> 00:18:18,964 to women at the counters 525 00:18:19,064 --> 00:18:20,599 and realized it's 526 00:18:20,600 --> 00:18:22,134 more than makeup. 527 00:18:22,234 --> 00:18:23,735 It's a conversation. 528 00:18:23,802 --> 00:18:25,237 It is aspirational. 529 00:18:26,905 --> 00:18:28,173 That really is a salute to 530 00:18:28,174 --> 00:18:29,441 the beauty of Black women. 531 00:18:43,122 --> 00:18:44,724 - What Fashion Fair did was 532 00:18:44,725 --> 00:18:46,325 build a sense of loyalty 533 00:18:46,425 --> 00:18:47,545 with their customers, right? 534 00:18:47,593 --> 00:18:48,811 This was not some 535 00:18:48,812 --> 00:18:50,028 fly by night company. 536 00:18:50,129 --> 00:18:51,663 - This was from the - Johnson family, 537 00:18:51,763 --> 00:18:53,348 a family that already had 538 00:18:53,349 --> 00:18:54,933 a longstanding tradition 539 00:18:55,000 --> 00:18:56,735 and credibility within the 540 00:18:56,736 --> 00:18:58,470 Black community generally. 541 00:19:00,139 --> 00:19:02,091 It was being sold in 2,500 542 00:19:02,092 --> 00:19:04,042 stores across three continents, 543 00:19:06,145 --> 00:19:07,346 from North America to 544 00:19:07,347 --> 00:19:08,547 the African continent, 545 00:19:08,647 --> 00:19:10,382 even in places like Asia, 546 00:19:10,482 --> 00:19:13,152 - where women who not necessarily - Were of African descent, 547 00:19:13,218 --> 00:19:14,953 but had darker skin tones 548 00:19:14,954 --> 00:19:16,688 did not find products 549 00:19:16,788 --> 00:19:18,157 that worked for them. 550 00:19:18,223 --> 00:19:19,608 And so Fashion Fair became 551 00:19:19,609 --> 00:19:20,993 their product as well. 552 00:19:22,995 --> 00:19:25,364 Fashion Fair hit 553 00:19:25,365 --> 00:19:27,733 its peak in 2003. 554 00:19:27,833 --> 00:19:29,401 What is so interesting though, 555 00:19:29,501 --> 00:19:31,203 is that its demise come 556 00:19:31,204 --> 00:19:32,905 so quickly thereafter. 557 00:19:34,239 --> 00:19:35,817 - When we think about - The past of Fashion Fair, 558 00:19:35,841 --> 00:19:37,142 it is complicated. 559 00:19:38,677 --> 00:19:41,146 Media changed, 560 00:19:41,213 --> 00:19:42,648 so print media is 561 00:19:42,649 --> 00:19:44,082 extremely expensive. 562 00:19:44,183 --> 00:19:46,268 And so you really have 563 00:19:46,269 --> 00:19:48,353 a strain on capital. 564 00:19:48,420 --> 00:19:50,489 That's really was the issue. 565 00:19:50,556 --> 00:19:52,991 - We're looking at the dawning - Of the social media era. 566 00:19:53,058 --> 00:19:54,493 We think of spaces 567 00:19:54,494 --> 00:19:55,928 like Black Twitter, 568 00:19:56,028 --> 00:19:57,362 which is where the information 569 00:19:57,429 --> 00:19:59,364 - about Black communities - Is coming out. 570 00:19:59,431 --> 00:20:01,400 The Johnson Publication 571 00:20:01,401 --> 00:20:03,368 empire was really in many ways 572 00:20:03,435 --> 00:20:04,820 unprepared to make 573 00:20:04,821 --> 00:20:06,205 the adjustment. 574 00:20:06,271 --> 00:20:07,773 - It's not that Fashion 575 00:20:07,774 --> 00:20:09,274 Fair fell out of favor, 576 00:20:09,374 --> 00:20:10,943 but we just couldn't keep 577 00:20:10,944 --> 00:20:12,511 up from a capital standpoint 578 00:20:12,578 --> 00:20:14,180 to make the product, get it 579 00:20:14,181 --> 00:20:15,781 out there, get it delivered, 580 00:20:15,881 --> 00:20:17,916 and keep it on the shelves. 581 00:20:18,016 --> 00:20:20,361 - People were so afraid that - They wouldn't be able to buy, 582 00:20:20,385 --> 00:20:21,186 so they buy 10. 583 00:20:21,253 --> 00:20:22,688 And so then we'd be 584 00:20:22,689 --> 00:20:24,122 out again. (laughs) 585 00:20:26,058 --> 00:20:27,498 - You know how - Children just assume 586 00:20:27,526 --> 00:20:29,094 that everything's gonna be okay? 587 00:20:29,194 --> 00:20:30,205 - They're gonna wake - Up in the morning 588 00:20:30,229 --> 00:20:31,563 and go to the refrigerator 589 00:20:31,630 --> 00:20:32,364 - and there's automatically - Gonna be milk there? - They don't know - How it got there. 590 00:20:33,365 --> 00:20:34,876 - They don't know people - Had to go to work, 591 00:20:34,900 --> 00:20:35,801 and then make money, and buy it, 592 00:20:35,901 --> 00:20:37,102 and go to the grocery store. 593 00:20:37,202 --> 00:20:38,246 - I kinda felt like - That with Ebony. 594 00:20:38,270 --> 00:20:39,738 I was like, okay, 595 00:20:39,739 --> 00:20:41,206 someone's gonna step in. 596 00:20:41,273 --> 00:20:43,041 They're gonna take care of this. 597 00:20:43,108 --> 00:20:44,376 Everything's gonna be okay. 598 00:20:45,777 --> 00:20:47,112 Our legacy is gonna 599 00:20:47,113 --> 00:20:48,447 withstand this. 600 00:20:48,547 --> 00:20:49,715 - Fashion Fair fell off, 601 00:20:49,781 --> 00:20:51,984 - because they took their - Consumer for granted. 602 00:20:53,218 --> 00:20:54,386 Nothing more. 603 00:20:54,453 --> 00:20:55,721 The consumers continued 604 00:20:55,722 --> 00:20:56,989 to beg for the product. 605 00:20:57,089 --> 00:20:59,825 - And unfortunately, they - Didn't keep up with the demand 606 00:20:59,925 --> 00:21:01,703 - and they took their - Consumer for granted that, 607 00:21:01,727 --> 00:21:02,745 yeah, I'm gonna come 608 00:21:02,746 --> 00:21:03,762 for Brown Blaze Glo, 609 00:21:03,829 --> 00:21:05,430 but I want so much more. 610 00:21:05,497 --> 00:21:06,932 So the minute that I go to NARS, 611 00:21:06,999 --> 00:21:08,233 the minute that I go to MAC, 612 00:21:08,300 --> 00:21:09,777 - the minute that I - Go to Bobbi Brown, 613 00:21:09,801 --> 00:21:11,079 - because they've got - Something new to engage me 614 00:21:11,103 --> 00:21:12,538 is the minute you're 615 00:21:12,539 --> 00:21:13,972 starting to lose me. 616 00:21:14,072 --> 00:21:16,008 - When Ebony Fashion - Fair stopped carrying 617 00:21:16,108 --> 00:21:17,443 the foundation that I 618 00:21:17,444 --> 00:21:18,777 wore you feel... 619 00:21:19,978 --> 00:21:21,813 You feel abandoned. 620 00:21:23,115 --> 00:21:24,626 - Now, I know that there - Are a lot of brands 621 00:21:24,650 --> 00:21:26,068 that claim that they have 622 00:21:26,069 --> 00:21:27,486 makeup for darker skin women, 623 00:21:27,586 --> 00:21:29,454 but I have not found one 624 00:21:29,521 --> 00:21:31,273 for a woman that's 625 00:21:31,274 --> 00:21:33,025 darker skin like myself. 626 00:21:33,125 --> 00:21:34,360 We have makeup for 627 00:21:34,361 --> 00:21:35,594 women of color, 628 00:21:35,661 --> 00:21:37,746 but not necessarily 629 00:21:37,747 --> 00:21:39,831 the darker shades. 630 00:21:40,766 --> 00:21:42,110 - The grandeur of - Department stores 631 00:21:42,134 --> 00:21:44,336 as palaces of consumptions. 632 00:21:44,436 --> 00:21:45,888 By the time we get 633 00:21:45,889 --> 00:21:47,339 to the 21st century, 634 00:21:47,439 --> 00:21:49,007 it begins to decline. 635 00:21:49,107 --> 00:21:51,027 - We begin to see the - Brand suffer as a result. 636 00:21:53,145 --> 00:21:55,314 - We saw that Fashion Fair 637 00:21:55,380 --> 00:21:56,849 was actually going to 638 00:21:56,850 --> 00:21:58,317 be in bankruptcy court 639 00:21:58,383 --> 00:22:00,428 - and there was a potential to - Participate in the auction. 640 00:22:00,452 --> 00:22:02,838 We felt very strongly that 641 00:22:02,839 --> 00:22:05,223 it's an American iconic brand. 642 00:22:05,324 --> 00:22:07,025 - It needed to end up - In the right hands. 643 00:22:07,125 --> 00:22:10,996 In our view, that could be us. 644 00:22:11,063 --> 00:22:12,715 We knew we were taking on 645 00:22:12,716 --> 00:22:14,366 quite a lot to get this done. 646 00:22:14,466 --> 00:22:16,852 We were humbled by even the 647 00:22:16,853 --> 00:22:19,237 possibility of having this brand 648 00:22:19,338 --> 00:22:21,373 and being able to 649 00:22:21,374 --> 00:22:23,408 recreate it for 2021. 650 00:22:23,508 --> 00:22:24,819 - We thought, wow, wouldn't - It be really something 651 00:22:24,843 --> 00:22:28,246 if we could win the bid 652 00:22:28,347 --> 00:22:30,148 - and then actually - Bring this back. 653 00:22:30,215 --> 00:22:31,550 And bring it back, 654 00:22:31,650 --> 00:22:33,285 because of all of the things 655 00:22:33,286 --> 00:22:34,920 that it meant to our community. 656 00:22:35,020 --> 00:22:36,221 - We decided that, 657 00:22:36,321 --> 00:22:38,132 - yes, we're gonna - Participate in the auction. 658 00:22:38,156 --> 00:22:40,626 We sat there in a tiny room 659 00:22:40,627 --> 00:22:43,095 on the phone with our lawyers 660 00:22:43,695 --> 00:22:44,496 and they would say, 661 00:22:44,563 --> 00:22:46,074 - it's gone up another - A hundred thousand, 662 00:22:46,098 --> 00:22:47,265 another a hundred thousand. 663 00:22:47,366 --> 00:22:48,500 I'm going, oh my gosh, 664 00:22:48,567 --> 00:22:49,701 'cause we had a limit. 665 00:22:49,768 --> 00:22:50,235 - I'm like, we're - Not gonna make it. 666 00:22:50,335 --> 00:22:51,937 We're not gonna make it. 667 00:22:52,037 --> 00:22:53,939 All the ideas I had for it 668 00:22:54,039 --> 00:22:55,941 - just kinda flashed - In front of me 669 00:22:56,041 --> 00:22:57,276 and I could hear 670 00:22:57,277 --> 00:22:58,510 them say, it's over. 671 00:22:58,577 --> 00:22:59,911 The sale is over. 672 00:23:00,011 --> 00:23:01,196 And I said to Cheryl, 673 00:23:01,197 --> 00:23:02,381 "Look, we did our best. 674 00:23:02,447 --> 00:23:04,082 That's all we could 675 00:23:04,083 --> 00:23:05,717 do is do our best." 676 00:23:05,784 --> 00:23:08,420 And she said, "Girl, we won. 677 00:23:08,520 --> 00:23:09,520 We got it." 678 00:23:14,893 --> 00:23:16,003 - Girl, we bought the company. 679 00:23:16,027 --> 00:23:17,529 It's time to go. 680 00:23:17,596 --> 00:23:18,463 People been waiting and waiting, 681 00:23:18,563 --> 00:23:20,499 and like, when is this 682 00:23:20,500 --> 00:23:22,434 gonna come back out? 683 00:23:22,534 --> 00:23:24,436 I'm missing my cosmetics. 684 00:23:25,637 --> 00:23:27,439 - That was a really - Exciting time 685 00:23:27,539 --> 00:23:28,974 to have a piece of history 686 00:23:29,074 --> 00:23:30,475 and then the real work started. 687 00:23:30,575 --> 00:23:32,055 - Okay, so now what - Are we gonna do? 688 00:23:37,783 --> 00:23:39,985 - I don't think people realize - How much money it takes 689 00:23:40,085 --> 00:23:44,122 to launch a line in-store, 690 00:23:44,222 --> 00:23:46,024 the videos, the 691 00:23:46,025 --> 00:23:47,826 how-to's, the swatching, 692 00:23:47,926 --> 00:23:49,545 the models, the ambassadors, 693 00:23:49,546 --> 00:23:51,163 the influencers, 694 00:23:51,263 --> 00:23:53,048 not to mention the 695 00:23:53,049 --> 00:23:54,833 creation of the product. 696 00:23:54,933 --> 00:23:56,501 We needed that other piece, 697 00:23:56,601 --> 00:23:58,837 - that other partner that - This brand really deserved 698 00:23:58,937 --> 00:24:00,839 for the relaunch. 699 00:24:01,973 --> 00:24:03,809 - Sephora is historically 700 00:24:03,810 --> 00:24:05,644 known as brand builders. 701 00:24:05,744 --> 00:24:06,945 When they identify a brand 702 00:24:07,012 --> 00:24:08,430 that they think is 703 00:24:08,431 --> 00:24:09,848 right for the consumer, 704 00:24:09,948 --> 00:24:11,750 they build the brand. 705 00:24:11,817 --> 00:24:13,227 - So when a brand - Partners with Sephora, 706 00:24:13,251 --> 00:24:15,620 they get all of that expertise 707 00:24:15,687 --> 00:24:16,822 and that knowledge 708 00:24:16,823 --> 00:24:17,956 from the merchants. 709 00:24:18,023 --> 00:24:19,174 It doesn't come 710 00:24:19,175 --> 00:24:20,325 free, I would say. 711 00:24:20,425 --> 00:24:22,804 - It comes with deep expectations - That you're going to deliver 712 00:24:22,828 --> 00:24:24,529 - based on what we - Need you to deliver. 713 00:24:25,831 --> 00:24:27,699 - They really have - Been at the forefront 714 00:24:27,799 --> 00:24:29,251 of the beauty industry for 715 00:24:29,252 --> 00:24:30,702 a very long time globally. 716 00:24:30,802 --> 00:24:32,437 And so for us, 717 00:24:34,806 --> 00:24:36,425 it was really an easy 718 00:24:36,426 --> 00:24:38,043 decision to figure out 719 00:24:38,143 --> 00:24:40,812 who our partner was going to be. 720 00:24:46,685 --> 00:24:47,936 - If it's one thing I 721 00:24:47,937 --> 00:24:49,187 know about Black women 722 00:24:49,287 --> 00:24:51,289 is that we do not play when 723 00:24:51,290 --> 00:24:53,291 it comes to our beauty, 724 00:24:53,358 --> 00:24:54,860 when it comes to our makeup, 725 00:24:54,960 --> 00:24:56,428 when it comes to just kind of 726 00:24:56,429 --> 00:24:57,896 looking and feeling our best. 727 00:24:57,996 --> 00:25:00,415 In 2017, Black women spent 728 00:25:00,416 --> 00:25:02,834 more than $54 million on makeup 729 00:25:04,169 --> 00:25:05,971 - and it often doesn't - Always represent us. 730 00:25:06,037 --> 00:25:07,706 Just to start, 731 00:25:07,806 --> 00:25:08,840 I'm curious just to hear 732 00:25:08,907 --> 00:25:10,709 - what are your thoughts - On Fashion Fair? 733 00:25:10,809 --> 00:25:12,210 And when you hear Fashion Fair, 734 00:25:12,310 --> 00:25:13,521 - kinda what's the first - Thing that comes to mind? 735 00:25:13,545 --> 00:25:14,763 - One of the things 736 00:25:14,764 --> 00:25:15,981 that was important 737 00:25:16,047 --> 00:25:18,467 was to hear from all 738 00:25:18,468 --> 00:25:20,886 generations of Black women. 739 00:25:20,986 --> 00:25:22,588 And so as we worked 740 00:25:22,589 --> 00:25:24,189 in focus groups, 741 00:25:24,256 --> 00:25:25,591 we heard a lot of 742 00:25:25,592 --> 00:25:26,925 different representations 743 00:25:27,025 --> 00:25:29,394 of why this brand was important. 744 00:25:29,494 --> 00:25:30,774 - I just remember my grandmother 745 00:25:32,864 --> 00:25:34,733 always having that red lip 746 00:25:34,833 --> 00:25:37,068 and how regal she seemed. 747 00:25:37,168 --> 00:25:39,437 - The fashion shows. 748 00:25:39,538 --> 00:25:40,989 Remember they used to 749 00:25:40,990 --> 00:25:42,440 have the fashion shows? 750 00:25:42,541 --> 00:25:44,410 I've never seen so many 751 00:25:44,411 --> 00:25:46,278 beautiful Black people come out 752 00:25:46,378 --> 00:25:48,530 and just show what 753 00:25:48,531 --> 00:25:50,682 beauty looks like 754 00:25:50,749 --> 00:25:52,450 - in all different - Shades and colors. 755 00:25:52,551 --> 00:25:54,519 - I remember when I - Saved up all of my money. 756 00:25:54,586 --> 00:25:56,063 - I was getting ready to - Go to school shopping 757 00:25:56,087 --> 00:25:57,455 for eighth grade. 758 00:25:57,556 --> 00:25:59,691 - My mom was like, "I'm not - Buying you any makeup." 759 00:25:59,758 --> 00:26:01,226 I said, "You don't have to. 760 00:26:01,293 --> 00:26:02,460 I have saved all my money." 761 00:26:02,561 --> 00:26:03,746 And I went right to the 762 00:26:03,747 --> 00:26:04,930 Fashion Fair counter. 763 00:26:05,030 --> 00:26:05,764 - And I was like, "Can - You please help me?" 764 00:26:05,864 --> 00:26:07,275 - And she's like, - "What do you need?" 765 00:26:07,299 --> 00:26:07,966 I said, "I want everything." 766 00:26:08,066 --> 00:26:10,802 (women laughs) 767 00:26:10,902 --> 00:26:12,470 - As a marketer for today, 768 00:26:12,571 --> 00:26:13,856 I have to make sure 769 00:26:12,571 --> 00:26:15,140 Gen Z, Millennials. 770 00:26:13,857 --> 00:26:15,140 that it connects with 771 00:26:15,240 --> 00:26:17,375 I have to make sure that someone 772 00:26:17,442 --> 00:26:19,444 who didn't wear Fashion Fair, 773 00:26:19,544 --> 00:26:21,279 - or didn't go to a - Fashion Fair show 774 00:26:21,379 --> 00:26:22,147 - is still really - Excited about this, 775 00:26:22,247 --> 00:26:23,648 and that's stressful. 776 00:26:23,748 --> 00:26:25,517 - I hadn't heard about it 777 00:26:25,518 --> 00:26:27,285 until I heard about you 778 00:26:27,385 --> 00:26:29,154 and Cheryl purchasing it. 779 00:26:29,254 --> 00:26:30,922 - And that got me - Excited about it, 780 00:26:30,989 --> 00:26:32,600 - but I don't have the same - Experience as you guys. 781 00:26:32,624 --> 00:26:34,092 So I think that really 782 00:26:34,093 --> 00:26:35,560 painting that picture 783 00:26:35,627 --> 00:26:36,828 and like showing that imagery 784 00:26:36,928 --> 00:26:38,363 and recreating those 785 00:26:38,364 --> 00:26:39,798 stories like in content, 786 00:26:39,898 --> 00:26:41,409 - that's definitely something - That'll be different. 787 00:26:41,433 --> 00:26:43,335 That's different than a Fenty. 788 00:26:43,435 --> 00:26:45,103 - That's different - Than a Pat McGrath. 789 00:26:45,170 --> 00:26:47,214 - Like that's different than what - The other brands are doing. 790 00:26:47,238 --> 00:26:49,341 I'm with Kiera, I'm 28. 791 00:26:49,441 --> 00:26:50,976 So I don't know about 792 00:26:50,977 --> 00:26:52,510 the Fashion Fair kiosks 793 00:26:52,611 --> 00:26:53,912 and no shade, right? 794 00:26:53,979 --> 00:26:55,747 But like it's very important 795 00:26:55,748 --> 00:26:57,515 to know that story, 796 00:26:59,017 --> 00:27:00,352 because... 797 00:27:00,452 --> 00:27:01,637 - How do we maintain 798 00:27:01,638 --> 00:27:02,821 the cultural richness, 799 00:27:02,921 --> 00:27:04,122 but drive that 800 00:27:04,123 --> 00:27:05,323 emotional connection 801 00:27:05,423 --> 00:27:07,359 to a consumer who 802 00:27:07,360 --> 00:27:09,294 might not be as aware 803 00:27:09,361 --> 00:27:11,296 - of who Fashion Fair - As a brand was. 804 00:27:11,363 --> 00:27:13,798 - How do you decide what to buy, 805 00:27:13,865 --> 00:27:14,332 what brands to use, 806 00:27:14,432 --> 00:27:16,034 where to buy it from? 807 00:27:16,134 --> 00:27:17,702 Like, how are you influenced? 808 00:27:17,802 --> 00:27:19,287 - There are some brands that I 809 00:27:19,288 --> 00:27:20,772 only purchase those brands, 810 00:27:20,839 --> 00:27:22,858 because I know they have 811 00:27:22,859 --> 00:27:24,876 colors for my skin tone. 812 00:27:24,976 --> 00:27:26,616 - There's a lot of - Competition out there 813 00:27:26,678 --> 00:27:27,763 when it comes to 814 00:27:27,764 --> 00:27:28,847 cosmetic brands. 815 00:27:28,947 --> 00:27:30,082 I mean, I feel 816 00:27:30,083 --> 00:27:31,216 like as an editor, 817 00:27:31,316 --> 00:27:33,418 I get pitched a new 818 00:27:33,419 --> 00:27:35,520 brand every other day. 819 00:27:36,988 --> 00:27:38,690 I think in order to grab 820 00:27:38,691 --> 00:27:40,392 the attention of the world, 821 00:27:40,492 --> 00:27:41,727 you have to know 822 00:27:41,728 --> 00:27:42,961 what your why is. 823 00:27:44,663 --> 00:27:46,982 It's about creating 824 00:27:44,663 --> 00:27:49,300 around your company 825 00:27:46,983 --> 00:27:49,300 conversations 826 00:27:50,502 --> 00:27:52,104 and your product that inspire 827 00:27:52,105 --> 00:27:53,705 different generations. 828 00:27:53,805 --> 00:27:55,073 - I've been using the 829 00:27:55,074 --> 00:27:56,341 same products for years. 830 00:27:56,408 --> 00:27:57,409 Yeah, for years, 831 00:27:57,509 --> 00:27:58,677 because you find one thing, 832 00:27:58,743 --> 00:28:00,078 you don't wanna let it go. 833 00:28:00,178 --> 00:28:01,656 - Cause we would stop each - Other on the street and be like. 834 00:28:01,680 --> 00:28:02,147 - Yeah, what is that. 835 00:28:02,213 --> 00:28:04,883 What are you wearing? 836 00:28:04,983 --> 00:28:05,650 - Oh, yeah. 837 00:28:05,717 --> 00:28:06,651 - Yeah, it looks... 838 00:28:06,718 --> 00:28:07,995 - We're all complimenting - Each other. 839 00:28:08,019 --> 00:28:09,638 - I want somebody that looks 840 00:28:09,639 --> 00:28:11,256 like me to tell me about me. 841 00:28:11,356 --> 00:28:12,724 - Yes. 842 00:28:12,824 --> 00:28:14,543 - Do you think Fashion Fair 843 00:28:14,544 --> 00:28:16,261 would be relevant today? 844 00:28:16,361 --> 00:28:17,228 - Absolutely, 845 00:28:17,328 --> 00:28:18,863 because not so only does 846 00:28:18,864 --> 00:28:20,398 the nostalgia of it all, 847 00:28:20,498 --> 00:28:22,601 but I'm gonna support 848 00:28:22,602 --> 00:28:24,703 Black business 849 00:28:24,769 --> 00:28:26,905 - and they will have shades - That look good on me. 850 00:28:27,005 --> 00:28:29,391 - I'm okay with being like a 851 00:28:29,392 --> 00:28:31,776 Black brand for Black people, 852 00:28:31,876 --> 00:28:33,587 - because like, I think - Mom said there earlier, 853 00:28:33,611 --> 00:28:35,530 like we've been supporting 854 00:28:35,531 --> 00:28:37,449 White brands all of our lives 855 00:28:37,549 --> 00:28:38,850 and like, why not, 856 00:28:38,917 --> 00:28:41,019 - like have something - That's specifically for us 857 00:28:41,086 --> 00:28:42,787 that we can support ourselves? 858 00:28:42,887 --> 00:28:44,506 - They wanted products 859 00:28:44,507 --> 00:28:46,124 that were possibly vegan, 860 00:28:46,224 --> 00:28:47,859 cleaner products. 861 00:28:47,926 --> 00:28:49,086 And I think most importantly, 862 00:28:49,127 --> 00:28:51,880 they wanted us to really honor 863 00:28:51,881 --> 00:28:54,632 what had been there before, 864 00:28:54,733 --> 00:28:56,468 but bring it to that next level. 865 00:29:01,940 --> 00:29:04,409 - I worked at Bloomingdale's 866 00:29:04,410 --> 00:29:06,878 from 1962 to 1965. 867 00:29:08,146 --> 00:29:10,148 And Mr. Johnson said to me, 868 00:29:10,248 --> 00:29:11,392 "Audrey, I'm coming to New York 869 00:29:11,416 --> 00:29:13,885 - and you need to get me an - Appointment at Bloomingdale's, 870 00:29:13,952 --> 00:29:15,563 - 'cause we have to go - Over to Bloomingdale's 871 00:29:15,587 --> 00:29:18,040 and we want to sell them 872 00:29:18,041 --> 00:29:20,492 Fashion Fair Cosmetics." 873 00:29:21,493 --> 00:29:23,295 Now, Lester Gribetz 874 00:29:23,296 --> 00:29:25,096 was my immediate boss 875 00:29:25,163 --> 00:29:26,915 for a little while when 876 00:29:26,916 --> 00:29:28,666 I was at Bloomingdale's. 877 00:29:28,767 --> 00:29:30,168 I called Lester Gribetz. 878 00:29:30,268 --> 00:29:31,970 I said, "Mr. Gribetz, I 879 00:29:31,971 --> 00:29:33,671 work for Ebony Magazine 880 00:29:33,772 --> 00:29:34,973 and we have a cosmetic 881 00:29:34,974 --> 00:29:36,174 line for Black women. 882 00:29:36,274 --> 00:29:38,143 - You have got to - Meet Mr. Johnson. 883 00:29:38,243 --> 00:29:39,511 We have to show you 884 00:29:39,512 --> 00:29:40,779 this cosmetic line." 885 00:29:40,845 --> 00:29:41,513 "Yes, Audrey. When do you wanna come?" 886 00:29:42,447 --> 00:29:43,181 I said, "Tomorrow." 887 00:29:43,281 --> 00:29:45,016 (Audrey chuckles) 888 00:29:45,116 --> 00:29:45,683 And we went over there. 889 00:29:45,784 --> 00:29:47,952 Boom, we were in Bloomingdale's. 890 00:29:48,019 --> 00:29:49,019 Lester Gribetz was sold. 891 00:29:51,089 --> 00:29:51,990 - When you tell somebody - You're at Bloomingdale's, 892 00:29:52,090 --> 00:29:53,475 you know those other 893 00:29:53,476 --> 00:29:54,859 stores wanna be with you. 894 00:29:54,959 --> 00:29:57,279 - And then that's how we got - To all the stores we got to. 895 00:29:58,963 --> 00:30:00,498 - John and Eunice Johnson 896 00:30:00,499 --> 00:30:02,033 wanted Black women 897 00:30:02,133 --> 00:30:03,418 to be able to walk 898 00:30:03,419 --> 00:30:04,702 into a department store 899 00:30:04,803 --> 00:30:06,705 and be greeted by a friendly 900 00:30:06,706 --> 00:30:08,606 Black face behind a counter 901 00:30:08,673 --> 00:30:10,442 who is looking beautiful 902 00:30:10,443 --> 00:30:12,210 and is made up, 903 00:30:12,310 --> 00:30:14,129 and has a whole bevy of 904 00:30:14,130 --> 00:30:15,947 products there to serve you. 905 00:30:17,816 --> 00:30:19,801 - To see a cosmetic counter 906 00:30:19,802 --> 00:30:21,786 or a Black woman or man 907 00:30:21,853 --> 00:30:23,488 behind a cosmetic 908 00:30:23,489 --> 00:30:25,123 counter was foreign. 909 00:30:25,190 --> 00:30:26,057 - You didn't see it at - The Clinique counter. 910 00:30:26,157 --> 00:30:27,802 - You didn't see it at the - Estee Lauder counter. 911 00:30:27,826 --> 00:30:29,727 - You didn't see it at - The Shiseido counter. 912 00:30:29,828 --> 00:30:31,063 This is before MAC, 913 00:30:31,064 --> 00:30:32,297 and Bobbi Brown, 914 00:30:32,363 --> 00:30:34,566 - and the spirit of diversity - Not just in product, 915 00:30:34,666 --> 00:30:35,834 but in personality. 916 00:30:37,035 --> 00:30:39,337 To see Fashion Fair in Neiman 917 00:30:39,338 --> 00:30:41,639 Marcus, a luxury store, 918 00:30:41,706 --> 00:30:43,375 let me know that 919 00:30:43,376 --> 00:30:45,043 the bar had risen. 920 00:30:47,979 --> 00:30:49,481 - Some of my early 921 00:30:49,482 --> 00:30:50,982 memories of Fashion Fair 922 00:30:51,049 --> 00:30:52,129 and Fashion Fair cosmetics, 923 00:30:52,183 --> 00:30:54,719 I will go directly to the 924 00:30:54,720 --> 00:30:57,255 makeup artist, Reggie Wells. 925 00:30:57,355 --> 00:30:58,923 I remember him pulling out 926 00:30:58,924 --> 00:31:00,491 all these different products 927 00:31:00,558 --> 00:31:02,861 and how each one, 928 00:31:02,927 --> 00:31:04,538 - I was like, oh my God, - That's a possibility. 929 00:31:04,562 --> 00:31:05,597 That's a possibility. 930 00:31:05,697 --> 00:31:06,397 That's my color. That's my... 931 00:31:07,365 --> 00:31:09,034 And like remembering 932 00:31:09,035 --> 00:31:10,702 how my heart felt, 933 00:31:10,768 --> 00:31:12,737 because it was so 934 00:31:12,738 --> 00:31:14,706 great to find someone 935 00:31:14,772 --> 00:31:17,108 who knew what I needed, 936 00:31:17,208 --> 00:31:19,127 who knew what color and 937 00:31:19,128 --> 00:31:21,045 undertones to bring out. 938 00:31:21,112 --> 00:31:22,352 Like it was just, I don't know. 939 00:31:22,380 --> 00:31:24,415 It was Reggie Wells. 940 00:31:24,515 --> 00:31:25,617 Reggie Wells was 941 00:31:25,618 --> 00:31:26,718 like one of the first 942 00:31:26,784 --> 00:31:28,603 to like really introduce 943 00:31:28,604 --> 00:31:30,421 me to Fashion Fair makeup. 944 00:31:31,723 --> 00:31:33,175 - I definitely 945 00:31:33,176 --> 00:31:34,626 think our team knows 946 00:31:34,726 --> 00:31:35,894 if a brand has 947 00:31:35,895 --> 00:31:37,061 something right away. 948 00:31:37,128 --> 00:31:38,239 There's no doubt in my mind. 949 00:31:38,263 --> 00:31:39,564 What ends up happening is 950 00:31:39,565 --> 00:31:40,865 then can the brand deliver? 951 00:31:43,101 --> 00:31:44,211 - My role is to - Just, first of all, 952 00:31:44,235 --> 00:31:45,603 ensure that the brands that 953 00:31:45,604 --> 00:31:46,971 we launch are successful, 954 00:31:47,071 --> 00:31:49,140 but also to scout out new brands 955 00:31:49,240 --> 00:31:51,521 - and think about new categories - That we could go after. 956 00:31:53,278 --> 00:31:54,663 - Trying to meet schedules 957 00:31:54,664 --> 00:31:56,047 has been really challenging, 958 00:31:56,114 --> 00:31:58,416 especially with the pandemic. 959 00:31:58,483 --> 00:31:59,885 - It is the latest issue 960 00:31:59,886 --> 00:32:01,286 prompted by the pandemic, 961 00:32:01,386 --> 00:32:02,120 the global supply chain problem 962 00:32:02,220 --> 00:32:03,521 that some experts 963 00:32:03,522 --> 00:32:04,822 say will get worse 964 00:32:04,923 --> 00:32:05,923 before it gets better. 965 00:32:07,258 --> 00:32:08,409 - There is a huge 966 00:32:08,410 --> 00:32:09,560 labor shortage. 967 00:32:09,627 --> 00:32:11,805 - It's been a real challenge - For a number of our suppliers, 968 00:32:11,829 --> 00:32:14,115 and we've just had to 969 00:32:14,116 --> 00:32:16,401 learn to deal with it. 970 00:32:18,336 --> 00:32:19,537 - You have production 971 00:32:19,538 --> 00:32:20,738 issues and challenges. 972 00:32:20,805 --> 00:32:22,774 COVID is exasperating that. 973 00:32:22,840 --> 00:32:24,342 Timelines are crunched, 974 00:32:24,442 --> 00:32:25,894 and oftentimes that creates 975 00:32:25,895 --> 00:32:27,345 tension with the brand. 976 00:32:28,613 --> 00:32:30,481 - Hilary, what is - Usually the lead time? 977 00:32:31,849 --> 00:32:34,018 - We are-(laughs) 978 00:32:34,118 --> 00:32:35,186 - In it. 979 00:32:35,286 --> 00:32:36,654 - We are in our lead 980 00:32:36,655 --> 00:32:38,022 time at the moment. 981 00:32:39,624 --> 00:32:41,435 - Okay, so next week will - Be more of a working session 982 00:32:41,459 --> 00:32:42,827 from a marketing perspective. 983 00:32:42,927 --> 00:32:44,772 - And then after you guys - Start to land imagery, 984 00:32:44,796 --> 00:32:46,081 we would love to 985 00:32:46,082 --> 00:32:47,365 get a sneak peek. 986 00:32:47,465 --> 00:32:49,133 It's all coming together. 987 00:32:49,200 --> 00:32:50,335 I just can't wait to 988 00:32:50,336 --> 00:32:51,469 take the world by storm 989 00:32:51,536 --> 00:32:52,536 with this launching. 990 00:32:55,807 --> 00:32:57,542 - I think we'll go - Through the components 991 00:32:57,642 --> 00:33:00,044 and we're excited to share 992 00:33:00,144 --> 00:33:01,713 - the production - Components with you. 993 00:33:01,813 --> 00:33:02,898 So let's start with- 994 00:33:02,899 --> 00:33:03,982 - Well, Bruce, 995 00:33:04,048 --> 00:33:04,983 it's been a while. 996 00:33:05,049 --> 00:33:06,384 - It's been a while. 997 00:33:06,484 --> 00:33:08,820 - What we really have to - Focus on is the whole timing. 998 00:33:08,886 --> 00:33:10,021 We've gotta make certain 999 00:33:10,121 --> 00:33:11,589 that the packaging gets 1000 00:33:11,590 --> 00:33:13,057 to the U.S. on time 1001 00:33:13,157 --> 00:33:14,692 and into those manufacturers 1002 00:33:14,792 --> 00:33:17,161 - that are actually putting - The product in there. 1003 00:33:17,228 --> 00:33:18,563 And so we are just 1004 00:33:18,564 --> 00:33:19,897 watching those timelines 1005 00:33:19,998 --> 00:33:20,565 against our launch date 1006 00:33:20,665 --> 00:33:23,234 and just really making certain 1007 00:33:23,334 --> 00:33:24,369 that those products 1008 00:33:24,370 --> 00:33:25,403 come in on time. 1009 00:33:25,503 --> 00:33:26,847 - Is that the same date - That you guys have? 1010 00:33:26,871 --> 00:33:29,557 6/29 for the first 1011 00:33:29,558 --> 00:33:32,243 grouping by air? 1012 00:33:32,343 --> 00:33:33,077 - Yes. 1013 00:33:33,177 --> 00:33:34,846 - Can we do any - Better than that? 1014 00:33:34,912 --> 00:33:35,546 Cause that's no good. 1015 00:33:35,646 --> 00:33:38,316 - We're working on it. 1016 00:33:38,383 --> 00:33:39,684 - One of the biggest 1017 00:33:39,685 --> 00:33:40,985 challenges for many brands 1018 00:33:41,052 --> 00:33:42,387 is the supply chain 1019 00:33:42,388 --> 00:33:43,721 and the inventory. 1020 00:33:43,821 --> 00:33:44,322 - Are we trying to - Raise the quantity? 1021 00:33:44,389 --> 00:33:45,590 - Yes. 1022 00:33:45,690 --> 00:33:49,093 - 130,000 is what we need. 1023 00:33:49,193 --> 00:33:50,762 - Now, the quantity - Is the big issue. 1024 00:33:50,862 --> 00:33:52,764 - Especially when - You have a brand 1025 00:33:52,864 --> 00:33:56,000 that's specific for a skin tone. 1026 00:33:56,067 --> 00:33:57,335 - What's next, Amy? 1027 00:33:58,202 --> 00:33:58,603 - Cream to powder. 1028 00:33:58,703 --> 00:33:59,737 - Cream to powder, yep. 1029 00:33:59,837 --> 00:34:02,573 Which is a similar situation. 1030 00:34:03,674 --> 00:34:04,852 - But you need- - So this one's- 1031 00:34:04,876 --> 00:34:06,361 I need 151,000 to 1032 00:34:06,362 --> 00:34:07,845 complete production, 1033 00:34:07,912 --> 00:34:10,948 so we're short 101,000 there. 1034 00:34:12,417 --> 00:34:14,085 - You create a relationship 1035 00:34:14,086 --> 00:34:15,753 with your consumer 1036 00:34:15,853 --> 00:34:16,997 - and they get excited - About that product. 1037 00:34:17,021 --> 00:34:18,656 One little product 1038 00:34:18,657 --> 00:34:20,291 development hiccup 1039 00:34:20,391 --> 00:34:22,560 could be so detrimental. 1040 00:34:22,627 --> 00:34:23,528 - But the bottom line 1041 00:34:23,594 --> 00:34:24,696 is that I'm trying to 1042 00:34:24,697 --> 00:34:25,797 manage all these costs 1043 00:34:25,897 --> 00:34:27,048 associated with 1044 00:34:27,049 --> 00:34:28,199 this loose powder. 1045 00:34:28,266 --> 00:34:30,635 - I'm not so sure if that's - The smartest decision 1046 00:34:30,735 --> 00:34:32,136 and best use of our money, 1047 00:34:32,236 --> 00:34:34,214 - especially since I don't - Even know what the money is. 1048 00:34:34,238 --> 00:34:35,990 - Even if we got called Kolmar 1049 00:34:35,991 --> 00:34:37,742 to do two weeks better, 1050 00:34:37,809 --> 00:34:38,709 - we still wouldn't - Make the Sephora dates 1051 00:34:38,776 --> 00:34:39,877 - by the same- - I know, 1052 00:34:39,944 --> 00:34:41,262 but Sephora is not 1053 00:34:41,263 --> 00:34:42,580 gonna get stuff on 7/20. 1054 00:34:42,647 --> 00:34:43,815 I already know that. 1055 00:34:43,915 --> 00:34:45,817 - So I'm not gonna - Get myself, like... 1056 00:34:45,917 --> 00:34:46,818 - And I think we have - To beg with everybody. 1057 00:34:46,918 --> 00:34:48,086 So everybody's gonna 1058 00:34:48,087 --> 00:34:49,253 have to give up 1059 00:34:49,320 --> 00:34:50,988 - some weeks here and there. - Agreed. 1060 00:34:51,089 --> 00:34:51,889 - So. 1061 00:34:51,956 --> 00:34:53,257 - I think we should get the date 1062 00:34:53,324 --> 00:34:54,392 and then go in there 1063 00:34:54,459 --> 00:34:55,560 and then we'll push. 1064 00:34:55,561 --> 00:34:56,661 - No, exactly. 1065 00:34:56,761 --> 00:34:57,995 So. 1066 00:34:58,096 --> 00:34:58,763 - Right. - Okay. - Good. 1067 00:34:59,764 --> 00:35:01,049 This is exciting. 1068 00:35:01,050 --> 00:35:02,333 - Yeah, no, it's good. 1069 00:35:02,433 --> 00:35:03,334 It's good. 1070 00:35:03,434 --> 00:35:04,602 Everything looks great. 1071 00:35:04,669 --> 00:35:05,954 I mean, everything 1072 00:35:05,955 --> 00:35:07,238 is falling together. 1073 00:35:07,305 --> 00:35:08,957 I'm heading to meet 1074 00:35:08,958 --> 00:35:10,608 with the ad firm, 1075 00:35:10,675 --> 00:35:12,343 so we're working on that piece 1076 00:35:12,443 --> 00:35:13,911 and the marketing piece, 1077 00:35:13,978 --> 00:35:15,079 and all of that. 1078 00:35:15,146 --> 00:35:16,164 - Mrs. Johnson 1079 00:35:16,165 --> 00:35:17,181 would be very proud. 1080 00:35:19,350 --> 00:35:22,020 - Mrs. Johnson was like 1081 00:35:22,021 --> 00:35:24,689 the first African American 1082 00:35:24,789 --> 00:35:25,869 to attend the fashion shows 1083 00:35:25,957 --> 00:35:27,976 of the great couturier 1084 00:35:27,977 --> 00:35:29,994 houses in Europe. 1085 00:35:30,962 --> 00:35:32,363 She loved beauty 1086 00:35:32,463 --> 00:35:34,423 - and she was something - You really wanted to be. 1087 00:35:36,701 --> 00:35:38,336 - You wanted to be - A business woman. 1088 00:35:38,436 --> 00:35:40,037 You wanted to look beautiful. 1089 00:35:40,138 --> 00:35:42,473 And that's who she was. 1090 00:35:42,540 --> 00:35:43,580 And what was happening was 1091 00:35:43,641 --> 00:35:45,710 there was a lot of racial 1092 00:35:45,711 --> 00:35:47,778 divide in high couture. 1093 00:35:47,845 --> 00:35:51,115 There were no models of color 1094 00:35:51,182 --> 00:35:52,951 nor were there 1095 00:35:52,952 --> 00:35:54,719 women who purchased 1096 00:35:54,819 --> 00:35:56,020 the clothes of the 1097 00:35:56,021 --> 00:35:57,221 high couturier. 1098 00:35:57,321 --> 00:35:59,774 Mrs. Johnson was the first 1099 00:35:59,775 --> 00:36:02,226 woman of color to be allowed in 1100 00:36:03,728 --> 00:36:05,647 or to be respected enough to 1101 00:36:05,648 --> 00:36:07,565 come into these couture houses. 1102 00:36:08,699 --> 00:36:10,811 - Couture houses at the time - When I started modeling 1103 00:36:10,835 --> 00:36:13,321 were only society ladies 1104 00:36:13,322 --> 00:36:15,806 and ladies of royal houses. 1105 00:36:17,041 --> 00:36:18,676 She was Givenchy's friend. 1106 00:36:18,743 --> 00:36:19,820 She bought his collections. 1107 00:36:19,844 --> 00:36:23,915 Ungaro, Coco Chanel. 1108 00:36:24,015 --> 00:36:25,467 She became friends to 1109 00:36:25,468 --> 00:36:26,918 all the couturiers. 1110 00:36:28,219 --> 00:36:30,054 She bought entire collections 1111 00:36:30,154 --> 00:36:32,006 and she presented 1112 00:36:32,007 --> 00:36:33,858 them in these shows 1113 00:36:33,925 --> 00:36:35,343 that traveled around 1114 00:36:35,344 --> 00:36:36,761 America for three months 1115 00:36:36,861 --> 00:36:38,897 in a Greyhound bus with 1116 00:36:38,898 --> 00:36:40,932 these entire collections. 1117 00:36:41,032 --> 00:36:43,067 - This is like thousands, - And thousands, 1118 00:36:43,167 --> 00:36:45,336 - and thousands of dollars - Worth of clothes. 1119 00:36:45,403 --> 00:36:46,537 It was a treasure. 1120 00:36:47,939 --> 00:36:49,174 - I did go to Fashion 1121 00:36:49,175 --> 00:36:50,408 Fair shows growing up. 1122 00:36:50,508 --> 00:36:52,260 And so that really was 1123 00:36:52,261 --> 00:36:54,011 exciting for me as a young kid. 1124 00:36:54,078 --> 00:36:55,263 Of course, you had 1125 00:36:55,264 --> 00:36:56,447 to get dressed up, 1126 00:36:56,547 --> 00:36:57,882 so I liked that part, 1127 00:36:57,949 --> 00:37:00,085 but then just to see these 1128 00:37:00,086 --> 00:37:02,220 amazing ladies in all styles, 1129 00:37:02,286 --> 00:37:03,988 and it was always a brunch 1130 00:37:03,989 --> 00:37:05,690 or a dinner afterwards. 1131 00:37:05,756 --> 00:37:06,991 So it was a whole 1132 00:37:06,992 --> 00:37:08,226 Sunday evening. 1133 00:37:08,292 --> 00:37:09,694 Just a lot of fun. 1134 00:37:12,096 --> 00:37:13,564 - Here's a program 1135 00:37:13,565 --> 00:37:15,032 from 1975 to 1976. 1136 00:37:15,099 --> 00:37:16,851 The Natural Feeling. 1137 00:37:16,852 --> 00:37:18,603 By this time, 1138 00:37:18,703 --> 00:37:20,538 the Ebony Fashion 1139 00:37:20,539 --> 00:37:22,373 Fair has grown so 1140 00:37:22,440 --> 00:37:24,125 that we went from 1141 00:37:24,126 --> 00:37:25,810 September through December, 1142 00:37:25,910 --> 00:37:27,311 a break in January, 1143 00:37:27,411 --> 00:37:29,413 and we start up again January 1144 00:37:29,414 --> 00:37:31,415 right through to April. 1145 00:37:31,482 --> 00:37:33,150 That's how the show had grown. 1146 00:37:37,588 --> 00:37:37,989 - Hi. - Hey. 1147 00:37:38,089 --> 00:37:39,824 How you you doing? 1148 00:37:39,924 --> 00:37:40,224 - You look good. - You look great. Same to you. 1149 00:37:41,259 --> 00:37:42,593 - Look at you. 1150 00:37:42,660 --> 00:37:44,395 - Oh goodness. 1151 00:37:44,462 --> 00:37:45,963 I forgot my photo album, 1152 00:37:46,063 --> 00:37:47,665 but I can't wait to see yours. 1153 00:37:47,765 --> 00:37:48,132 - How's things going? 1154 00:37:48,232 --> 00:37:49,500 - It's going good. 1155 00:37:49,600 --> 00:37:50,334 - Good, good, good. 1156 00:37:50,434 --> 00:37:51,802 You look good. 1157 00:37:51,902 --> 00:37:53,547 - You still look like you did - When you was in the tour. 1158 00:37:53,571 --> 00:37:55,306 Here's what we call a portfolio. 1159 00:37:55,406 --> 00:37:56,307 - All right, all right. 1160 00:37:56,407 --> 00:37:57,275 - You remember those 1161 00:37:57,341 --> 00:37:58,409 - back then. - Yeah. 1162 00:37:58,476 --> 00:37:59,310 - Now they do - Everything digital. - There it is. - Yeah. 1163 00:38:00,311 --> 00:38:01,512 - Oh my God. - Yes. 1164 00:38:01,612 --> 00:38:02,913 - Wow, Leon. 1165 00:38:02,980 --> 00:38:03,681 Are you still modeling? 1166 00:38:03,781 --> 00:38:05,416 - I still do. Yes. 1167 00:38:05,483 --> 00:38:07,351 - Was Ebony your - First modeling gig? 1168 00:38:07,451 --> 00:38:09,120 - Ebony was my first 1169 00:38:09,121 --> 00:38:10,788 national major thing 1170 00:38:10,855 --> 00:38:12,156 that put me on the map. 1171 00:38:12,256 --> 00:38:14,792 - Wow, and it did for so many. 1172 00:38:14,859 --> 00:38:16,144 - The models were 1173 00:38:16,145 --> 00:38:17,428 considered celebrities. 1174 00:38:17,495 --> 00:38:18,972 - The people that came - To Ebony Fashion Show 1175 00:38:18,996 --> 00:38:20,197 wasn't the small. 1176 00:38:20,298 --> 00:38:21,382 Again, they were major 1177 00:38:21,383 --> 00:38:22,466 celebrities, Kim. 1178 00:38:22,533 --> 00:38:24,368 - Again, at our show - Was Eddie Murphy, 1179 00:38:24,468 --> 00:38:25,603 Robert Townsend. 1180 00:38:25,670 --> 00:38:26,947 - So many of them - Came to our show. 1181 00:38:26,971 --> 00:38:28,806 - I was like, wow. - Yeah. 1182 00:38:28,873 --> 00:38:29,473 - We would go out there 1183 00:38:29,540 --> 00:38:30,684 and they were like applauding. 1184 00:38:30,708 --> 00:38:31,709 - Exactly. 1185 00:38:31,809 --> 00:38:33,889 - And then they would come - Backstage after the show 1186 00:38:33,978 --> 00:38:35,122 - and they was like, - "Well, you did a good job 1187 00:38:35,146 --> 00:38:36,047 and we enjoyed it." 1188 00:38:36,147 --> 00:38:37,147 So I'm like, wow. 1189 00:38:38,516 --> 00:38:40,076 - But seeing all the - Celebrities come, 1190 00:38:40,117 --> 00:38:42,153 we didn't know that what we 1191 00:38:42,154 --> 00:38:44,188 were part of was legendary. 1192 00:38:44,288 --> 00:38:45,288 And so, yeah. 1193 00:38:47,825 --> 00:38:51,028 - The crowd was always eager 1194 00:38:51,128 --> 00:38:52,763 and excited to see the 1195 00:38:52,764 --> 00:38:54,398 Ebony Fashion Fair models. 1196 00:38:54,498 --> 00:38:56,167 You just felt like an 1197 00:38:56,168 --> 00:38:57,835 absolute celebrity. 1198 00:38:57,902 --> 00:38:59,279 - Everyone would know - That you were there. 1199 00:38:59,303 --> 00:39:00,655 When all the little kids 1200 00:39:00,656 --> 00:39:02,006 would come up to you 1201 00:39:02,073 --> 00:39:03,324 during the intermission, 1202 00:39:03,325 --> 00:39:04,575 or before, or afterwards 1203 00:39:04,675 --> 00:39:06,077 and get your autograph, 1204 00:39:06,177 --> 00:39:07,795 and all the adults would ask 1205 00:39:07,796 --> 00:39:09,413 to take pictures with you 1206 00:39:09,513 --> 00:39:10,798 and want you sign 1207 00:39:10,799 --> 00:39:12,083 their programs, 1208 00:39:12,183 --> 00:39:13,417 it was awesome. 1209 00:39:15,753 --> 00:39:17,805 - We have an opening scene 1210 00:39:17,806 --> 00:39:19,857 and I would come out, 1211 00:39:19,924 --> 00:39:21,175 "Ladies and gentlemen, 1212 00:39:21,176 --> 00:39:22,426 good evening. 1213 00:39:22,526 --> 00:39:24,962 Audrey Smaltz is my name 1214 00:39:24,963 --> 00:39:27,398 and fashion is my game. 1215 00:39:28,699 --> 00:39:30,384 And now let me introduce 1216 00:39:30,385 --> 00:39:32,069 you to our models." 1217 00:39:32,870 --> 00:39:34,605 It was wonderful. 1218 00:39:34,705 --> 00:39:36,407 When the invitation 1219 00:39:36,408 --> 00:39:38,109 reads, don't dress, 1220 00:39:38,209 --> 00:39:39,443 consider this: 1221 00:39:40,511 --> 00:39:42,680 What to wear on Sunday 1222 00:39:44,048 --> 00:39:45,616 - when you don't get - Home 'til Monday. 1223 00:39:47,284 --> 00:39:48,519 They loved that line. 1224 00:39:49,787 --> 00:39:51,089 Best job any young woman 1225 00:39:51,090 --> 00:39:52,390 could possibly have. 1226 00:39:53,724 --> 00:39:55,243 - To see a Black woman 1227 00:39:55,244 --> 00:39:56,761 of Audrey's stature, 1228 00:39:56,861 --> 00:39:59,296 she's like 6'1" maybe. 1229 00:39:59,397 --> 00:40:01,365 And just that voice, 1230 00:40:01,432 --> 00:40:02,500 you could hear her 1231 00:40:02,501 --> 00:40:03,567 calling the girls, 1232 00:40:03,634 --> 00:40:04,802 calling the girls, 1233 00:40:04,803 --> 00:40:05,970 collecting things, 1234 00:40:06,070 --> 00:40:07,505 making sure that 1235 00:40:07,506 --> 00:40:08,939 everything ran on point. 1236 00:40:09,707 --> 00:40:12,410 I looked up to her tremendously 1237 00:40:12,476 --> 00:40:13,944 and so did the models. 1238 00:40:18,983 --> 00:40:19,884 - We lived in that bus. 1239 00:40:19,950 --> 00:40:22,153 That was our home. 1240 00:40:22,253 --> 00:40:23,397 - And as we traveled - Through the south, 1241 00:40:23,421 --> 00:40:25,290 the tone of the 1242 00:40:25,291 --> 00:40:27,158 journey changed a bit. 1243 00:40:31,462 --> 00:40:33,481 Being in the deep south 1244 00:40:33,482 --> 00:40:35,499 and being African American, 1245 00:40:35,599 --> 00:40:37,184 there was a lot 1246 00:40:37,185 --> 00:40:38,769 of racism, hatred. 1247 00:40:38,836 --> 00:40:41,639 And so our bus driver, Ben, 1248 00:40:41,739 --> 00:40:42,973 always traveled with a shotgun 1249 00:40:43,073 --> 00:40:46,777 and a gun in his waist. 1250 00:40:46,844 --> 00:40:48,262 When we were in 1251 00:40:48,263 --> 00:40:49,680 Little Rock, Arkansas, 1252 00:40:49,780 --> 00:40:51,749 - something broke - Through the window 1253 00:40:51,816 --> 00:40:53,317 and it slid across the floor. 1254 00:40:53,417 --> 00:40:54,619 And we thought, what 1255 00:40:54,620 --> 00:40:55,820 is that on the floor? 1256 00:40:55,920 --> 00:40:57,254 There was a note on it. 1257 00:40:57,321 --> 00:40:59,001 - And it said, "N♪♪♪♪♪s - Get out of town." 1258 00:40:59,590 --> 00:41:01,792 Outside the window, 1259 00:41:01,859 --> 00:41:04,312 there were some hateful 1260 00:41:04,313 --> 00:41:06,764 people carrying flames. 1261 00:41:07,631 --> 00:41:08,966 And we looked out 1262 00:41:09,033 --> 00:41:11,119 and we realized we were in 1263 00:41:11,120 --> 00:41:13,204 the middle of a KKK situation. 1264 00:41:14,171 --> 00:41:15,473 We went immediately. 1265 00:41:15,539 --> 00:41:16,707 We packed, 1266 00:41:16,807 --> 00:41:17,847 because they were yelling, 1267 00:41:17,942 --> 00:41:19,009 "N♪♪♪♪r get out of town." 1268 00:41:19,109 --> 00:41:22,713 We got into our bus 1269 00:41:22,813 --> 00:41:26,884 and we left town, 1270 00:41:26,984 --> 00:41:28,185 and we didn't do the show. 1271 00:41:37,828 --> 00:41:39,246 - Eunice Johnson 1272 00:41:39,247 --> 00:41:40,664 understood that fashion 1273 00:41:40,731 --> 00:41:42,466 and the idea of looking good, 1274 00:41:42,533 --> 00:41:44,001 particularly for Black women 1275 00:41:44,068 --> 00:41:45,636 was connected to a much 1276 00:41:45,637 --> 00:41:47,204 larger political cause. 1277 00:41:48,172 --> 00:41:50,174 These Ebony Fashion Fair shows 1278 00:41:50,241 --> 00:41:52,877 - weren't just about - Showcasing beautiful things, 1279 00:41:52,977 --> 00:41:53,844 although that was a part of it, 1280 00:41:53,911 --> 00:41:55,880 but they become part of 1281 00:41:55,881 --> 00:41:57,848 her philanthropic work. 1282 00:41:59,083 --> 00:42:00,083 She gathers Black women 1283 00:42:00,150 --> 00:42:01,552 and others who are interested 1284 00:42:01,652 --> 00:42:04,421 - in helping historically Black - Colleges and universities, 1285 00:42:04,522 --> 00:42:06,641 and using the lore 1286 00:42:06,642 --> 00:42:08,759 of glamor and fashion 1287 00:42:08,859 --> 00:42:10,644 as a way to do really 1288 00:42:10,645 --> 00:42:12,429 meaningful philanthropic work 1289 00:42:12,530 --> 00:42:13,998 within Black communities. 1290 00:42:15,399 --> 00:42:17,468 - Eunice Johnson was 1291 00:42:17,469 --> 00:42:19,537 the definition of, 1292 00:42:19,603 --> 00:42:20,647 I don't have time for this. 1293 00:42:20,671 --> 00:42:21,772 I'm gonna do this myself. 1294 00:42:21,872 --> 00:42:23,792 - She was the first person - To put her foot down 1295 00:42:23,874 --> 00:42:25,476 and say, this is what we're 1296 00:42:25,477 --> 00:42:27,077 gonna do for Black women, 1297 00:42:27,177 --> 00:42:29,113 - for women of color - To feel comfortable, 1298 00:42:29,213 --> 00:42:31,115 - and that has created - A domino effect 1299 00:42:31,215 --> 00:42:32,300 that we are seeing 1300 00:42:32,301 --> 00:42:33,384 decades later. 1301 00:42:35,119 --> 00:42:36,620 - There's a lot of - Work to be done. 1302 00:42:36,720 --> 00:42:38,322 The products have been off 1303 00:42:38,323 --> 00:42:39,924 the market for three years, 1304 00:42:40,024 --> 00:42:41,859 which is a long period of time. 1305 00:42:41,926 --> 00:42:42,994 We tried to hustle as 1306 00:42:42,995 --> 00:42:44,061 quickly as we could, 1307 00:42:44,128 --> 00:42:45,596 but there was a lot to be done. 1308 00:42:53,971 --> 00:42:55,639 The first thing we needed to do 1309 00:42:55,739 --> 00:42:57,308 is really look at all 1310 00:42:57,309 --> 00:42:58,876 of the formulations. 1311 00:42:58,943 --> 00:43:00,544 We knew that we had to update 1312 00:43:00,611 --> 00:43:01,851 and upgrade those formulations. 1313 00:43:03,981 --> 00:43:05,533 We wanted these products 1314 00:43:05,534 --> 00:43:07,084 to be vegan and they are, 1315 00:43:07,151 --> 00:43:08,319 so they're much cleaner 1316 00:43:08,320 --> 00:43:09,486 than the previous line. 1317 00:43:11,422 --> 00:43:12,489 At the same time, 1318 00:43:12,590 --> 00:43:14,358 we needed the payoff 1319 00:43:14,359 --> 00:43:16,126 of the previous line. 1320 00:43:16,226 --> 00:43:18,445 And so there's a healthy 1321 00:43:18,446 --> 00:43:20,664 balance between clean products 1322 00:43:20,764 --> 00:43:21,949 and products that are 1323 00:43:21,950 --> 00:43:23,133 gonna give the payoff 1324 00:43:23,233 --> 00:43:24,544 - that Fashion Fair - Has been known for. 1325 00:43:24,568 --> 00:43:26,704 So there were many, 1326 00:43:26,705 --> 00:43:28,839 many rounds of revisions 1327 00:43:28,939 --> 00:43:29,740 that had to be done. 1328 00:43:29,807 --> 00:43:31,008 No, that's not quite it. 1329 00:43:31,108 --> 00:43:32,009 No, not quite it. 1330 00:43:32,109 --> 00:43:34,095 And so many, many rounds 1331 00:43:34,096 --> 00:43:36,080 of going back and forth 1332 00:43:36,146 --> 00:43:37,398 comparisons with 1333 00:43:37,399 --> 00:43:38,649 the previous product 1334 00:43:38,749 --> 00:43:40,317 and with the new product. 1335 00:44:18,322 --> 00:44:19,322 - Up, up, up. 1336 00:44:20,157 --> 00:44:21,625 - On the couch here. 1337 00:44:26,563 --> 00:44:28,549 Can you write me 1338 00:44:28,550 --> 00:44:30,534 something on this page? 1339 00:44:30,634 --> 00:44:31,634 Thank you. 1340 00:44:35,973 --> 00:44:36,991 - I'm checking on 1341 00:44:36,992 --> 00:44:38,008 asset deadlines, 1342 00:44:38,075 --> 00:44:39,710 so it means that the brand 1343 00:44:39,711 --> 00:44:41,345 has to hand us creative 1344 00:44:41,412 --> 00:44:43,064 so that we can design it for 1345 00:44:43,065 --> 00:44:44,715 all of our marketing vehicles. 1346 00:44:44,815 --> 00:44:45,082 If the brand is late, 1347 00:44:45,182 --> 00:44:46,884 we're then late, 1348 00:44:46,984 --> 00:44:48,352 and we have to pay rush fees. 1349 00:44:48,419 --> 00:44:49,853 In true fashion, 1350 00:44:49,920 --> 00:44:51,755 - there is a tension - Between when the brand 1351 00:44:51,855 --> 00:44:52,957 does things for 1352 00:44:52,958 --> 00:44:54,058 their own marketing 1353 00:44:54,158 --> 00:44:55,993 - versus when the - Retailer needs things. 1354 00:44:56,060 --> 00:44:57,662 - I'm sorry to beat a 1355 00:44:57,663 --> 00:44:59,263 dead horse on this one, 1356 00:44:59,363 --> 00:45:00,483 - but I just- - Please don't. 1357 00:45:01,932 --> 00:45:04,185 - That we're still on track for 1358 00:45:04,186 --> 00:45:06,437 the July 15th asset handoff. 1359 00:45:07,037 --> 00:45:08,405 - What asset handoff? 1360 00:45:08,505 --> 00:45:10,441 - For the campaign images. 1361 00:45:10,541 --> 00:45:11,993 - I'm a little confused 1362 00:45:11,994 --> 00:45:13,444 on what are the assets? 1363 00:45:13,544 --> 00:45:15,162 - I think there's three 1364 00:45:15,163 --> 00:45:16,780 different sets of assets. 1365 00:45:16,880 --> 00:45:18,282 Let's just say, there's the 1366 00:45:18,283 --> 00:45:19,683 gondola, which is in-store, 1367 00:45:19,750 --> 00:45:21,418 - and then there's - Digital for Hillary, 1368 00:45:21,518 --> 00:45:23,120 which is like P page related, 1369 00:45:23,220 --> 00:45:24,655 and then there's digital 1370 00:45:24,656 --> 00:45:26,090 marketing for the campaign. 1371 00:45:26,190 --> 00:45:27,701 - So that's the three - Different work streams, 1372 00:45:27,725 --> 00:45:28,959 I think if I'm summarizing. 1373 00:45:29,059 --> 00:45:30,511 - I think we had 1374 00:45:30,512 --> 00:45:31,962 talked about the 21st 1375 00:45:32,062 --> 00:45:33,380 and then some would 1376 00:45:33,381 --> 00:45:34,698 be ready on the 15th. 1377 00:45:34,765 --> 00:45:35,866 - Okay. 1378 00:45:35,933 --> 00:45:37,177 - Yeah, I had in my - Notes the 15th, 1379 00:45:37,201 --> 00:45:38,712 - but I will update - That and with the 21st 1380 00:45:38,736 --> 00:45:40,938 - and we'll have everything - Hopefully by then. 1381 00:45:41,038 --> 00:45:43,057 So thank you and just keep us 1382 00:45:43,058 --> 00:45:45,075 apprised on progress there. 1383 00:45:47,277 --> 00:45:48,212 - There are so many - Different pieces 1384 00:45:48,278 --> 00:45:50,581 - associated with the - Introduction of the brand, 1385 00:45:50,647 --> 00:45:52,649 but certainly a key 1386 00:45:52,650 --> 00:45:54,651 thing is content 1387 00:45:54,752 --> 00:45:56,737 and the assets that bring 1388 00:45:56,738 --> 00:45:58,722 the makeup line to life. 1389 00:46:00,991 --> 00:46:02,076 One of the things 1390 00:46:02,077 --> 00:46:03,160 you worry about is, 1391 00:46:03,260 --> 00:46:04,512 what will I have at the 1392 00:46:04,513 --> 00:46:05,763 time that I have to shoot? 1393 00:46:09,133 --> 00:46:11,502 - Welcome. 1394 00:46:11,602 --> 00:46:13,971 - Do you guys know much about - Fashion Fair Cosmetics? 1395 00:46:14,071 --> 00:46:15,405 Some do and some don't. 1396 00:46:16,140 --> 00:46:18,609 It's been around since the 70's. 1397 00:46:18,675 --> 00:46:19,843 It was created by 1398 00:46:19,844 --> 00:46:21,011 a woman of color. 1399 00:46:21,111 --> 00:46:23,680 - And my business partner and - I just bought the company. 1400 00:46:23,781 --> 00:46:25,216 So each of you are 1401 00:46:25,217 --> 00:46:26,650 representing a shade 1402 00:46:27,451 --> 00:46:28,619 and so people will be able 1403 00:46:28,685 --> 00:46:30,270 to match their shade 1404 00:46:30,271 --> 00:46:31,855 on the websites. 1405 00:46:31,955 --> 00:46:34,441 - A portion of the shoot 1406 00:46:34,442 --> 00:46:36,927 really involved 16 ladies 1407 00:46:38,195 --> 00:46:39,930 that represented all 1408 00:46:39,931 --> 00:46:41,665 16 colors of the brand. 1409 00:46:42,966 --> 00:46:44,868 - All of those images - Are being used 1410 00:46:44,968 --> 00:46:46,754 on the websites of both 1411 00:46:46,755 --> 00:46:48,539 Fashion Fair and Sephora. 1412 00:46:51,308 --> 00:46:52,476 - Hi, how are you? 1413 00:46:52,543 --> 00:46:53,343 You know what? 1414 00:46:53,443 --> 00:46:54,545 We're gonna do this first. 1415 00:46:54,645 --> 00:46:55,345 - Just wanna run - Through options. 1416 00:46:55,445 --> 00:46:57,147 So this is really beautiful 1417 00:46:57,214 --> 00:46:59,283 as, like, a solo shot. 1418 00:46:59,349 --> 00:47:01,235 This, the texture 1419 00:47:01,236 --> 00:47:03,120 is so gorgeous. 1420 00:47:06,156 --> 00:47:07,467 - It could be really nice. - That's great. 1421 00:47:07,491 --> 00:47:08,843 - And this could be nice 1422 00:47:08,844 --> 00:47:10,194 up close or pulled back. 1423 00:47:10,294 --> 00:47:11,728 - I mean, I love this one. 1424 00:47:11,829 --> 00:47:13,114 So can one girl 1425 00:47:13,115 --> 00:47:14,398 be a little rogue? 1426 00:47:14,498 --> 00:47:15,799 Like she didn't wear this thing. 1427 00:47:15,866 --> 00:47:17,000 You know what I mean? 1428 00:47:17,067 --> 00:47:18,611 - I want 'em to have - Their own character. 1429 00:47:18,635 --> 00:47:20,571 I love this one the best. 1430 00:47:21,905 --> 00:47:23,190 - Being at a fashion 1431 00:47:23,191 --> 00:47:24,474 shoot and deciding colors, 1432 00:47:24,541 --> 00:47:26,076 and which color lipstick 1433 00:47:26,176 --> 00:47:27,294 that I think translate 1434 00:47:27,295 --> 00:47:28,412 to the audience, 1435 00:47:28,512 --> 00:47:30,347 - those things have - To come together. 1436 00:47:30,414 --> 00:47:31,014 - Great. 1437 00:47:31,081 --> 00:47:33,016 - There's so much riding on it. 1438 00:47:33,083 --> 00:47:34,828 - These are the images - That my mom will pick up 1439 00:47:34,852 --> 00:47:36,287 on the magazine cover 1440 00:47:36,288 --> 00:47:37,721 or go to the store 1441 00:47:37,821 --> 00:47:39,006 and say, no, I didn't 1442 00:47:39,007 --> 00:47:40,190 like the way she looked, 1443 00:47:40,257 --> 00:47:42,559 - or my mom will call me if - I worked on a celebrity 1444 00:47:42,659 --> 00:47:43,703 - and she'll say, Sam, - She looks so pretty. 1445 00:47:43,727 --> 00:47:45,596 - And it's the - Ultimate compliment, 1446 00:47:45,696 --> 00:47:47,448 because that has to 1447 00:47:47,449 --> 00:47:49,199 come through in a photo. 1448 00:47:50,834 --> 00:47:52,353 - So we're technically in like 1449 00:47:52,354 --> 00:47:53,871 look number three right now. 1450 00:47:53,937 --> 00:47:54,705 - No, but they were all looks 1451 00:47:54,771 --> 00:47:56,540 - that they're like- - They are still- 1452 00:47:56,607 --> 00:47:58,108 - Of the same stuff. - Yeah. 1453 00:48:00,544 --> 00:48:02,446 - I mean, these two - Are gonna look fab. 1454 00:48:02,546 --> 00:48:03,814 I don't like that thing 1455 00:48:03,815 --> 00:48:05,082 with this and this is. 1456 00:48:05,182 --> 00:48:06,383 - She gonna change it? 1457 00:48:12,556 --> 00:48:14,792 - I'm worried that clashes 1458 00:48:14,793 --> 00:48:17,027 with her in the three shot. 1459 00:48:18,061 --> 00:48:18,228 - For the tone? 1460 00:48:18,295 --> 00:48:20,464 - Yeah. 1461 00:48:20,564 --> 00:48:22,208 - Remember she was - Supposed to be in that 1462 00:48:22,232 --> 00:48:24,234 - and I think they - Switched for some reason. 1463 00:48:25,736 --> 00:48:26,370 I don't like those two together. 1464 00:48:26,436 --> 00:48:27,604 That's all I'm saying. 1465 00:48:27,704 --> 00:48:28,822 - That's different 1466 00:48:28,823 --> 00:48:29,940 than "they clash." 1467 00:48:30,040 --> 00:48:31,208 - It doesn't matter. 1468 00:48:31,275 --> 00:48:32,752 - Whatever, however, - We wanna verse it, 1469 00:48:32,776 --> 00:48:34,044 I'm fine with that. 1470 00:48:34,111 --> 00:48:35,946 - Constructive discussion - Is helpful for me 1471 00:48:36,046 --> 00:48:37,147 and I think anybody. 1472 00:48:37,247 --> 00:48:38,558 - I don't really - Like it together. 1473 00:48:38,582 --> 00:48:39,692 - That's what I'm saying. - That's different. 1474 00:48:39,716 --> 00:48:40,751 - Okay. 1475 00:48:40,817 --> 00:48:41,752 - I can respect and - Appreciate that. 1476 00:48:41,818 --> 00:48:43,153 - Okay. - Thank you. 1477 00:48:43,253 --> 00:48:45,555 - So I don't like these - Two together, these colors. 1478 00:48:45,622 --> 00:48:47,382 - I think this is - Beautiful with the white. 1479 00:48:47,424 --> 00:48:49,660 - What's the priority? 1480 00:48:49,760 --> 00:48:51,295 - To get a shot of - The three of them 1481 00:48:51,395 --> 00:48:52,429 in things that don't 1482 00:48:52,430 --> 00:48:53,463 clash in my mind. 1483 00:48:53,563 --> 00:48:54,598 That's the priority. 1484 00:48:55,899 --> 00:48:58,244 - Y'all I sat there and told - Y'all with all of them stripes 1485 00:48:58,268 --> 00:48:59,670 and changing all that stuff. 1486 00:48:59,770 --> 00:49:00,504 - I was like- - They gotta- 1487 00:49:00,604 --> 00:49:01,672 You know what? 1488 00:49:01,772 --> 00:49:03,252 - They gotta get her - Another outfit. 1489 00:49:06,176 --> 00:49:07,344 Here she comes. 1490 00:49:07,444 --> 00:49:08,178 Yes. 1491 00:49:08,278 --> 00:49:09,413 Yes, yes. 1492 00:49:09,479 --> 00:49:11,848 You look amazing. 1493 00:49:11,949 --> 00:49:12,949 You guys swap. 1494 00:49:14,518 --> 00:49:15,753 All right, guys, let us 1495 00:49:15,754 --> 00:49:16,987 get some shots, please. 1496 00:49:17,087 --> 00:49:18,488 Let us get some shots. 1497 00:49:23,860 --> 00:49:25,529 - One of the things - I thought about 1498 00:49:25,629 --> 00:49:27,898 is just how do we 1499 00:49:27,899 --> 00:49:30,167 honor all those models, 1500 00:49:30,267 --> 00:49:32,453 and all of the people that 1501 00:49:32,454 --> 00:49:34,638 work behind the counter, 1502 00:49:34,705 --> 00:49:36,507 and all of the people that 1503 00:49:36,508 --> 00:49:38,308 sold this day in and day out? 1504 00:49:39,009 --> 00:49:41,445 How do we do a nod to them? 1505 00:49:41,511 --> 00:49:42,511 We see you. 1506 00:49:43,613 --> 00:49:45,515 We want you to be proud of us. 1507 00:49:45,615 --> 00:49:46,867 And so I start thinking 1508 00:49:46,868 --> 00:49:48,118 and I was like, 1509 00:49:48,185 --> 00:49:49,886 we could pick one of the ladies 1510 00:49:49,987 --> 00:49:51,972 from the original group of 1511 00:49:51,973 --> 00:49:53,957 advertisements and models 1512 00:49:56,126 --> 00:49:57,661 and have her come 1513 00:49:57,662 --> 00:49:59,196 on set and film her. 1514 00:50:01,698 --> 00:50:04,134 Pat Cleveland at 16 was 1515 00:50:04,135 --> 00:50:06,570 asked by Eunice Johnson 1516 00:50:06,670 --> 00:50:07,855 to model in the Ebony 1517 00:50:07,856 --> 00:50:09,039 Fashion Fair show. 1518 00:50:09,139 --> 00:50:11,308 - Mrs. Johnson wants you for 1519 00:50:11,309 --> 00:50:13,477 this Fashion Fair makeup. 1520 00:50:13,543 --> 00:50:14,745 I was always was praying, 1521 00:50:14,845 --> 00:50:16,263 oh God, I wanna 1522 00:50:16,264 --> 00:50:17,681 represent a makeup 1523 00:50:17,748 --> 00:50:19,049 and this is it. 1524 00:50:19,149 --> 00:50:20,834 I was gonna represent 1525 00:50:20,835 --> 00:50:22,519 Fashion Fair makeup. 1526 00:50:22,586 --> 00:50:24,004 And it came in these 1527 00:50:24,005 --> 00:50:25,422 little pink palettes 1528 00:50:25,522 --> 00:50:27,157 and it had beautiful colors, 1529 00:50:27,224 --> 00:50:29,960 all chocolate, and beige, 1530 00:50:29,961 --> 00:50:32,696 and mocha, and caramel. 1531 00:50:32,763 --> 00:50:34,931 And they put me on the packaging 1532 00:50:35,032 --> 00:50:37,067 and they also put me in Jet 1533 00:50:37,068 --> 00:50:39,102 Magazine and Ebony Magazine. 1534 00:50:39,202 --> 00:50:40,370 And these are the 1535 00:50:40,371 --> 00:50:41,538 Bibles of Black society 1536 00:50:41,605 --> 00:50:44,475 and I thought, I have 1537 00:50:41,605 --> 00:50:47,344 representing Fashion Fair. 1538 00:50:44,476 --> 00:50:47,344 my first, you know, 1539 00:50:48,245 --> 00:50:49,613 And in the advertising, 1540 00:50:49,713 --> 00:50:50,964 they had a picture of 1541 00:50:50,965 --> 00:50:52,215 me putting on my makeup 1542 00:50:52,282 --> 00:50:54,384 holding the Fashion Fair 1543 00:50:54,451 --> 00:50:57,187 and it went, "Do what Pat does. 1544 00:50:57,254 --> 00:50:58,855 Wear Fashion Fair." 1545 00:50:58,922 --> 00:51:00,440 Suddenly this makeup 1546 00:51:00,441 --> 00:51:01,958 was on the market 1547 00:51:02,059 --> 00:51:04,295 and I was the face 1548 00:51:04,296 --> 00:51:06,530 and I was proud of it. 1549 00:51:19,976 --> 00:51:20,976 - I'm so excited. 1550 00:51:21,044 --> 00:51:22,045 Where do we go? 1551 00:51:22,112 --> 00:51:22,913 - Set. 1552 00:51:22,979 --> 00:51:23,980 (women laughing) 1553 00:51:38,161 --> 00:51:40,163 - I remember the Fashion Fair. 1554 00:51:40,263 --> 00:51:41,965 We had some runways 1555 00:51:41,966 --> 00:51:43,667 that were very dubious 1556 00:51:43,767 --> 00:51:45,169 and they were like just 1557 00:51:45,170 --> 00:51:46,570 a rug with a lump in it, 1558 00:51:46,636 --> 00:51:48,305 and you'd have those shiny 1559 00:51:48,306 --> 00:51:49,973 new shoes on and go sliding. 1560 00:51:50,073 --> 00:51:51,741 - And the ramp was - Like down like that. 1561 00:51:51,808 --> 00:51:54,444 - So you just go sliding down. 1562 00:51:54,511 --> 00:51:56,113 - Sliding down the ramp. 1563 00:51:56,179 --> 00:51:57,614 It was like 1564 00:51:57,681 --> 00:51:59,092 - the Great Wall of China. - She was also introduced 1565 00:51:59,116 --> 00:52:00,784 to Kiki Layne, our 1566 00:52:00,785 --> 00:52:02,452 new ambassador. 1567 00:52:05,822 --> 00:52:06,590 - Oh my God! Look at us. 1568 00:52:07,090 --> 00:52:08,692 We're gorgeous. 1569 00:52:08,792 --> 00:52:09,192 We're gorgeous. 1570 00:52:09,292 --> 00:52:10,694 We look like dessert. 1571 00:52:10,794 --> 00:52:12,329 - Yeah. - That's great. 1572 00:52:12,429 --> 00:52:13,330 - Oh my goodness. 1573 00:52:13,430 --> 00:52:14,430 So wonderful to meet you. 1574 00:52:16,633 --> 00:52:18,368 - I wanted someone - That was in the middle 1575 00:52:18,468 --> 00:52:19,870 of our shade range. 1576 00:52:19,970 --> 00:52:22,606 It's just an evolution. 1577 00:52:22,672 --> 00:52:23,006 - Here she is. Look at this. 1578 00:52:23,540 --> 00:52:24,540 Wow! 1579 00:52:25,609 --> 00:52:26,609 Wow! 1580 00:52:28,812 --> 00:52:30,089 - All that creative - Energy from the people 1581 00:52:30,113 --> 00:52:31,815 that developed the 1582 00:52:31,816 --> 00:52:33,517 products to the packaging, 1583 00:52:33,617 --> 00:52:35,485 - to the people that are - Doing the gondolas, 1584 00:52:35,552 --> 00:52:36,553 to the people that 1585 00:52:36,554 --> 00:52:37,554 took the pictures, 1586 00:52:37,654 --> 00:52:39,556 to the models, to 1587 00:52:37,654 --> 00:52:41,458 the makeup artists, 1588 00:52:39,557 --> 00:52:41,458 the hairdressers, 1589 00:52:41,525 --> 00:52:44,060 - all their work is gonna come - Together in the presentation, 1590 00:52:44,161 --> 00:52:46,497 both from a social media 1591 00:52:46,498 --> 00:52:48,832 standpoint and video. 1592 00:52:49,466 --> 00:52:50,800 - It looks pretty good. 1593 00:52:52,969 --> 00:52:54,838 - The idea of colorism 1594 00:52:54,839 --> 00:52:56,706 for me, it's interesting. 1595 00:52:56,806 --> 00:52:57,374 I'm adopted. 1596 00:52:57,474 --> 00:52:59,376 I'm the lightest in my family. 1597 00:52:59,476 --> 00:53:01,912 My dad is brown as Viola Davis. 1598 00:53:02,012 --> 00:53:03,880 - And so I always knew - That there was a range 1599 00:53:03,980 --> 00:53:05,982 and also the way 1600 00:53:05,983 --> 00:53:07,984 that you're treated, 1601 00:53:08,051 --> 00:53:09,986 because you're lighter skinned. 1602 00:53:10,053 --> 00:53:10,754 In our community, 1603 00:53:10,854 --> 00:53:12,022 we have our own issues, 1604 00:53:12,088 --> 00:53:13,089 but in general market, 1605 00:53:13,190 --> 00:53:14,491 we have an even greater issue. 1606 00:53:14,558 --> 00:53:16,169 - When the first African American - Model signed to a contract 1607 00:53:16,193 --> 00:53:18,028 is fair skinned 1608 00:53:18,029 --> 00:53:19,863 with straight hair, 1609 00:53:19,930 --> 00:53:22,399 - or Halle Berry becomes - The first African American 1610 00:53:22,499 --> 00:53:23,867 to win an Oscar, 1611 00:53:23,934 --> 00:53:25,602 or when Vanessa Williams is 1612 00:53:25,603 --> 00:53:27,270 signed to a cosmetic contract, 1613 00:53:27,370 --> 00:53:29,839 - or we watch her become our - First Black Miss America, 1614 00:53:29,906 --> 00:53:30,740 - we're still noting - The blue eyes, 1615 00:53:30,840 --> 00:53:32,742 the blonde hair, the light skin. 1616 00:53:32,842 --> 00:53:35,946 You can't overlook that. 1617 00:53:36,046 --> 00:53:37,686 - It was moments that - I didn't even know 1618 00:53:37,714 --> 00:53:39,049 that it was happening around me 1619 00:53:39,115 --> 00:53:40,584 and it was happening. 1620 00:53:40,684 --> 00:53:42,118 I remember as a kid. 1621 00:53:42,219 --> 00:53:43,370 And saying, "Where's 1622 00:53:43,371 --> 00:53:44,521 the pretty one at?" 1623 00:53:45,355 --> 00:53:46,723 Because I was darker. 1624 00:53:46,790 --> 00:53:48,492 I remember someone saying 1625 00:53:48,493 --> 00:53:50,193 that I couldn't get a cover, 1626 00:53:50,260 --> 00:53:51,194 because of my complexion. 1627 00:53:51,261 --> 00:53:53,096 I would have to share 1628 00:53:53,097 --> 00:53:54,931 it with someone else. 1629 00:53:56,233 --> 00:53:58,868 And that was really tough, 1630 00:53:58,935 --> 00:54:01,137 because I was thinking like, 1631 00:54:01,238 --> 00:54:02,689 well, my shade is, I guess 1632 00:54:02,690 --> 00:54:04,140 it's not good enough. 1633 00:54:04,241 --> 00:54:05,108 - So when we're looking - At the color spectrum, 1634 00:54:05,208 --> 00:54:06,927 a lot of the times 1635 00:54:06,928 --> 00:54:08,645 when we look online 1636 00:54:08,745 --> 00:54:09,579 to find our foundation shade, 1637 00:54:09,646 --> 00:54:11,114 it's always from the 1638 00:54:11,115 --> 00:54:12,582 lightest to the darkest. 1639 00:54:12,649 --> 00:54:14,017 And, so they're first, the 1640 00:54:14,018 --> 00:54:15,385 light people are first, 1641 00:54:15,452 --> 00:54:16,653 and the dark people are last. 1642 00:54:16,753 --> 00:54:17,887 And what does that tell you? 1643 00:54:17,954 --> 00:54:19,055 That tells you that 1644 00:54:19,056 --> 00:54:20,156 you're in last place, 1645 00:54:20,257 --> 00:54:21,337 or you're the last thought, 1646 00:54:21,424 --> 00:54:22,626 or you're the last whatever. 1647 00:54:22,726 --> 00:54:23,426 - And it's the same - Thing with hair care. 1648 00:54:23,493 --> 00:54:25,128 - It's always from - Straight to curly 1649 00:54:25,228 --> 00:54:26,813 and then coily's at 1650 00:54:26,814 --> 00:54:28,398 the very end of it. 1651 00:54:28,465 --> 00:54:29,833 And who are the people 1652 00:54:29,933 --> 00:54:31,644 - that have kind of been - Pushed to the side 1653 00:54:31,668 --> 00:54:33,708 - and told they're not - Beautiful their whole life? 1654 00:54:33,770 --> 00:54:34,504 The people with the darker skin, 1655 00:54:34,604 --> 00:54:35,722 the people with 1656 00:54:35,723 --> 00:54:36,840 the coiliest hair. 1657 00:54:36,940 --> 00:54:38,441 So I think it's also important 1658 00:54:38,508 --> 00:54:40,277 - for brands to take - Into consideration, 1659 00:54:40,343 --> 00:54:41,478 what is the placement 1660 00:54:41,479 --> 00:54:42,612 of the color spectrum 1661 00:54:42,679 --> 00:54:43,830 or the texture spectrum 1662 00:54:43,831 --> 00:54:44,981 that you're looking at? 1663 00:54:45,081 --> 00:54:46,116 Like, let's flip it. 1664 00:54:46,182 --> 00:54:47,968 Let's put the 1665 00:54:47,969 --> 00:54:49,753 darkest tone first. 1666 00:54:49,819 --> 00:54:50,854 Why not? 1667 00:54:50,954 --> 00:54:53,099 - And who's to say that light - Has to come before dark? 1668 00:54:53,123 --> 00:54:54,133 - Why can't it be - Dark before light? 1669 00:54:54,157 --> 00:54:55,425 - We're in a really 1670 00:54:55,426 --> 00:54:56,693 interesting moment 1671 00:54:56,793 --> 00:54:58,695 when it comes to Black beauty. 1672 00:54:58,795 --> 00:55:00,080 I think it's probably the 1673 00:55:00,081 --> 00:55:01,364 most democratic moment. 1674 00:55:01,464 --> 00:55:02,966 And I think a lot of it has 1675 00:55:02,967 --> 00:55:04,467 to do with social media. 1676 00:55:04,534 --> 00:55:06,186 I can take a picture of myself 1677 00:55:06,187 --> 00:55:07,837 and say that I am beautiful. 1678 00:55:07,937 --> 00:55:10,273 I can make myself public 1679 00:55:10,340 --> 00:55:11,525 and my beauty as a 1680 00:55:11,526 --> 00:55:12,709 Black woman public 1681 00:55:12,809 --> 00:55:14,094 in ways that we couldn't 1682 00:55:14,095 --> 00:55:15,378 in previous generations 1683 00:55:15,478 --> 00:55:17,464 when fashion magazines were the 1684 00:55:17,465 --> 00:55:19,449 arbiter of what's beautiful. 1685 00:55:19,516 --> 00:55:21,051 So women with darker skin, 1686 00:55:21,151 --> 00:55:22,819 and women with fuller lips, 1687 00:55:22,886 --> 00:55:24,387 women of different body sizes, 1688 00:55:24,487 --> 00:55:26,106 women of kinky 1689 00:55:26,107 --> 00:55:27,724 hair can now become 1690 00:55:27,824 --> 00:55:29,326 the star of their own show, 1691 00:55:29,392 --> 00:55:30,660 because of social media. 1692 00:55:31,661 --> 00:55:33,079 - I think black beauty 1693 00:55:33,080 --> 00:55:34,497 and black fashion 1694 00:55:34,564 --> 00:55:37,017 is currently defined 1695 00:55:37,018 --> 00:55:39,469 by knowing thyself, 1696 00:55:40,737 --> 00:55:42,322 holding the industries 1697 00:55:42,323 --> 00:55:43,907 feet to the fire 1698 00:55:44,007 --> 00:55:45,008 as far as is giving 1699 00:55:45,009 --> 00:55:46,009 us what we need 1700 00:55:46,076 --> 00:55:47,244 when it comes to 1701 00:55:47,245 --> 00:55:48,411 diversity and inclusion, 1702 00:55:48,511 --> 00:55:50,714 and all of that. 1703 00:55:53,016 --> 00:55:54,317 - And so now we're seeing 1704 00:55:54,384 --> 00:55:56,053 Black women of all 1705 00:55:56,054 --> 00:55:57,721 different shades, sizes, 1706 00:55:57,821 --> 00:55:59,773 hair textures, skin 1707 00:55:59,774 --> 00:56:01,725 tones, undertones, 1708 00:56:01,825 --> 00:56:02,960 different ethnicities 1709 00:56:02,961 --> 00:56:04,094 of black women. 1710 00:56:04,194 --> 00:56:05,838 - We're seeing all types - Of different things. 1711 00:56:05,862 --> 00:56:07,263 So I think for the first time, 1712 00:56:07,364 --> 00:56:09,342 - we're able to just define - This on our own terms 1713 00:56:09,366 --> 00:56:11,235 and companies have 1714 00:56:11,236 --> 00:56:13,103 to be able to keep up 1715 00:56:13,203 --> 00:56:14,104 - or else they know that - They're gonna be left behind. 1716 00:56:14,204 --> 00:56:16,906 So I think we're really seeing 1717 00:56:17,841 --> 00:56:19,051 - a shift that we - Haven't seen before 1718 00:56:19,075 --> 00:56:21,678 and we're really grasping it. 1719 00:56:26,516 --> 00:56:28,485 - We have had a pipeline into 1720 00:56:28,486 --> 00:56:30,453 the consumers for over a year 1721 00:56:32,522 --> 00:56:34,224 who have called us 1722 00:56:34,225 --> 00:56:35,925 every day requesting, 1723 00:56:37,093 --> 00:56:39,004 - wanting to know when the - Product is gonna to be back. 1724 00:56:39,028 --> 00:56:40,964 People want the product. 1725 00:56:41,064 --> 00:56:42,599 There is a demand out there. 1726 00:56:44,467 --> 00:56:45,902 I certainly feel responsible 1727 00:56:45,969 --> 00:56:48,088 in the sense that this is a 1728 00:56:48,089 --> 00:56:50,206 beloved and historic brand, 1729 00:56:50,273 --> 00:56:52,876 and I wanna do justice by it. 1730 00:56:54,411 --> 00:56:55,996 I feel really, really good 1731 00:56:55,997 --> 00:56:57,580 that we have had this honor 1732 00:56:57,647 --> 00:56:59,883 and opportunity to take a 1733 00:56:59,884 --> 00:57:02,118 brand that has meant so much, 1734 00:57:02,218 --> 00:57:03,653 especially to people of color 1735 00:57:04,721 --> 00:57:06,122 and to bring it back, 1736 00:57:07,056 --> 00:57:08,691 to restore it to 1737 00:57:08,692 --> 00:57:10,326 its rightful place. 1738 00:57:10,427 --> 00:57:11,227 What a magical way for us 1739 00:57:11,294 --> 00:57:13,129 to be able to pay 1740 00:57:13,130 --> 00:57:14,964 homage to Fashion Fair, 1741 00:57:15,064 --> 00:57:16,499 and Johnson Publishing Company, 1742 00:57:16,599 --> 00:57:18,685 and certainly Eunice Johnson, 1743 00:57:18,686 --> 00:57:20,770 and her vision, and her dream. 1744 00:57:20,837 --> 00:57:22,005 I mean, to me, it 1745 00:57:22,006 --> 00:57:23,173 just gives me chills 1746 00:57:23,273 --> 00:57:25,341 - to know that we have an - Opportunity to do that. 1747 00:57:27,310 --> 00:57:29,129 The gondola is 1748 00:57:29,130 --> 00:57:30,947 really the showcase 1749 00:57:31,014 --> 00:57:32,849 - of where the - Products actually sit 1750 00:57:32,949 --> 00:57:33,989 in the retail environment. 1751 00:57:35,685 --> 00:57:38,188 - When the gondola information - Goes to print, you're close. 1752 00:57:38,288 --> 00:57:39,790 You have all of 1753 00:57:39,791 --> 00:57:41,291 your pricing done. 1754 00:57:41,357 --> 00:57:43,793 - You know what the packaging - Is going to look like. 1755 00:57:43,860 --> 00:57:44,194 - Hello, ladies. 1756 00:57:44,294 --> 00:57:46,129 Welcome to D3. 1757 00:57:46,196 --> 00:57:47,864 - Hi, how are you? - Hi, how are you? 1758 00:57:47,964 --> 00:57:49,332 - Which way do we go? 1759 00:57:49,432 --> 00:57:50,200 - You go right - and then left. - Okay. 1760 00:57:51,000 --> 00:57:51,601 Wonderful. - What you're gonna see today 1761 00:57:52,602 --> 00:57:54,321 is what I call the 1762 00:57:54,322 --> 00:57:56,039 shell of the gondola. 1763 00:57:56,139 --> 00:57:57,006 As you know, 1764 00:57:57,106 --> 00:57:58,784 - we've been going back - And forth on a color. 1765 00:57:58,808 --> 00:58:00,260 - How are you guys 1766 00:58:00,261 --> 00:58:01,711 feeling about the design? 1767 00:58:01,811 --> 00:58:02,479 You've seen it. We haven't. 1768 00:58:03,513 --> 00:58:04,993 - You're going straight. - Left, left. 1769 00:58:05,048 --> 00:58:07,100 - The first contact that the 1770 00:58:07,101 --> 00:58:09,152 consumer makes with the brand 1771 00:58:10,153 --> 00:58:11,964 - when they walk into - Sephora is the gondola. 1772 00:58:11,988 --> 00:58:13,790 We wanted it to graphically 1773 00:58:13,857 --> 00:58:15,242 be able to tell the 1774 00:58:15,243 --> 00:58:16,626 story of Fashion Fair. 1775 00:58:16,693 --> 00:58:18,161 - I feel like this is 1776 00:58:18,162 --> 00:58:19,629 Christmas or something. 1777 00:58:19,696 --> 00:58:20,363 - The moment of truth. 1778 00:58:20,463 --> 00:58:21,463 - All right. 1779 00:58:22,565 --> 00:58:23,666 - [Women] Wow! 1780 00:58:23,733 --> 00:58:25,133 - It's fantastic. - That is amazing. 1781 00:58:25,168 --> 00:58:25,668 - Right? 1782 00:58:25,735 --> 00:58:27,837 - The green is fantastic. 1783 00:58:28,705 --> 00:58:29,339 - Really you're happy? 1784 00:58:29,405 --> 00:58:30,840 - The green's killer. 1785 00:58:30,907 --> 00:58:32,308 - I love the color. 1786 00:58:32,375 --> 00:58:33,877 I think the color is fresh. 1787 00:58:33,977 --> 00:58:34,878 - Oh my gosh. 1788 00:58:34,978 --> 00:58:35,245 I didn't even see that. 1789 00:58:35,345 --> 00:58:36,713 (women laughing) 1790 00:58:36,813 --> 00:58:37,547 - Oh my God. - That is nice. - It's gotta FF. 1791 00:58:37,881 --> 00:58:39,516 - Yes. 1792 00:58:39,582 --> 00:58:40,683 - Oh Lord. 1793 00:58:40,750 --> 00:58:41,384 - How much extra do - You pay for that? 1794 00:58:41,484 --> 00:58:42,552 (women laughing) 1795 00:58:42,652 --> 00:58:43,553 - Nevermind. 1796 00:58:43,653 --> 00:58:43,920 (women laughing) 1797 00:58:44,020 --> 00:58:45,755 It's worth it. 1798 00:58:50,727 --> 00:58:51,728 - Hi, this is Cheryl 1799 00:58:51,729 --> 00:58:52,729 Mayberry McKissack. 1800 00:58:52,829 --> 00:58:54,748 I'm president and co-owner 1801 00:58:54,749 --> 00:58:56,666 of Fashion Fair Cosmetics. 1802 00:58:56,733 --> 00:58:58,167 For the last two years, 1803 00:58:58,234 --> 00:58:59,803 we've been on this journey 1804 00:58:59,804 --> 00:59:01,371 to bring this brand back, 1805 00:59:01,437 --> 00:59:02,438 modernize this brand, 1806 00:59:02,539 --> 00:59:03,623 still being true to 1807 00:59:03,624 --> 00:59:04,707 all of the things 1808 00:59:04,774 --> 00:59:06,726 that women globally have 1809 00:59:06,727 --> 00:59:08,678 loved about Fashion Fair. 1810 00:59:11,281 --> 00:59:12,749 There's a lot at stake here. 1811 00:59:14,117 --> 00:59:15,936 The deadlines were 1812 00:59:15,937 --> 00:59:17,754 impacted by COVID, 1813 00:59:17,854 --> 00:59:20,123 and the shortage of labor, 1814 00:59:20,223 --> 00:59:22,392 and shipping delays. 1815 00:59:23,459 --> 00:59:24,827 We'll be joining Sephora 1816 00:59:24,828 --> 00:59:26,195 online on September 1st 1817 00:59:26,262 --> 00:59:28,598 and in-store on September 9th. 1818 00:59:45,748 --> 00:59:47,116 - I'm Frederick Sanders, 1819 00:59:47,117 --> 00:59:48,484 celebrity makeup artist, 1820 00:59:48,585 --> 00:59:50,020 and I'm here for Sergio 1821 00:59:50,021 --> 00:59:51,454 Hudson Fashion Week. 1822 00:59:51,554 --> 00:59:53,766 - We're doing Fashion Fair - Makeup for the models today. 1823 00:59:53,790 --> 00:59:54,724 - Are you all checking in? 1824 00:59:54,791 --> 00:59:55,725 - Yeah, we're checking in. 1825 00:59:55,792 --> 00:59:57,827 - We're the makeup sponsor. 1826 00:59:57,927 --> 00:59:59,095 - Nice. 1827 00:59:59,162 --> 00:59:59,829 - Okay. - With Fashion Fair. 1828 00:59:59,929 --> 01:00:00,997 - Come on, Fashion Fair. 1829 01:00:01,097 --> 01:00:01,431 - Yes. 1830 01:00:01,497 --> 01:00:02,899 Launching today. 1831 01:00:02,966 --> 01:00:04,086 - My mama know Fashion Fair. 1832 01:00:04,133 --> 01:00:05,869 - We want your mama, your 1833 01:00:05,870 --> 01:00:07,604 sister, everybody, everybody. 1834 01:00:09,105 --> 01:00:10,974 - We were looking for a partner 1835 01:00:10,975 --> 01:00:12,842 for makeup for the show, 1836 01:00:12,942 --> 01:00:15,812 and I'm extremely picky. 1837 01:00:15,912 --> 01:00:16,479 We have to do it right. 1838 01:00:16,579 --> 01:00:18,314 I have a lot of models of color, 1839 01:00:18,414 --> 01:00:19,799 and I have a lot 1840 01:00:19,800 --> 01:00:21,184 of White models. 1841 01:00:21,284 --> 01:00:22,869 What you have to understand 1842 01:00:22,870 --> 01:00:24,454 is a Black makeup brand 1843 01:00:24,520 --> 01:00:25,955 can do White makeup. 1844 01:00:26,022 --> 01:00:27,657 A White makeup brand can't 1845 01:00:27,658 --> 01:00:29,292 always do Black makeup. 1846 01:00:29,359 --> 01:00:30,944 So it's very important to 1847 01:00:30,945 --> 01:00:32,528 me that we find someone 1848 01:00:32,629 --> 01:00:33,914 that can do Black 1849 01:00:33,915 --> 01:00:35,198 makeup and do it well. 1850 01:00:35,298 --> 01:00:37,300 - Everybody looks good. 1851 01:00:37,367 --> 01:00:38,611 - You're happy. - Everybody looks great. 1852 01:00:38,635 --> 01:00:40,003 - Good. - Everybody is happy. 1853 01:00:40,103 --> 01:00:41,488 - One of my friends 1854 01:00:41,489 --> 01:00:42,872 and she said to me, 1855 01:00:42,972 --> 01:00:44,850 - "You know they're - Relaunching Fashion Fair." 1856 01:00:44,874 --> 01:00:46,275 I said, "What?" 1857 01:00:46,342 --> 01:00:48,645 - I said, "That's who's gonna - Do my makeup for my show." 1858 01:00:48,711 --> 01:00:50,113 No questions asked. 1859 01:00:50,179 --> 01:00:51,457 - To be able to have - An opportunity 1860 01:00:51,481 --> 01:00:52,999 to work with them 1861 01:00:53,000 --> 01:00:54,517 now is an honor. 1862 01:00:56,152 --> 01:00:57,053 - Wow. 1863 01:00:57,153 --> 01:00:59,155 All right, Fashion Fair. 1864 01:00:59,222 --> 01:01:00,723 Yes. 1865 01:01:00,823 --> 01:01:02,225 Yes, yes, yes. 1866 01:01:02,325 --> 01:01:03,969 - So good to see you. - Good to see you too. 1867 01:01:03,993 --> 01:01:04,794 - How's it going? 1868 01:01:04,861 --> 01:01:05,861 - Good? - Amazing. 1869 01:01:05,895 --> 01:01:06,529 - You're good? - It's been really good. How are you? 1870 01:01:07,497 --> 01:01:08,398 - Everything looks great. 1871 01:01:08,498 --> 01:01:10,400 - Sincerely, I was - Sitting over there 1872 01:01:10,500 --> 01:01:11,644 - and thinking- - Everybody's makeup 1873 01:01:11,668 --> 01:01:12,978 - is on point. - It is made for us. 1874 01:01:13,002 --> 01:01:14,737 - I am so excited. 1875 01:01:14,837 --> 01:01:16,356 I mean, just to 1876 01:01:16,357 --> 01:01:17,874 see the makeup out, 1877 01:01:17,974 --> 01:01:19,475 actually seeing people wear it 1878 01:01:19,542 --> 01:01:21,210 and have it on their faces. 1879 01:01:21,310 --> 01:01:23,591 - And then, I mean, just - Listening to the makeup artists 1880 01:01:23,680 --> 01:01:25,915 - and having them say how - Much they really liked it 1881 01:01:26,015 --> 01:01:27,350 is just heartwarming. 1882 01:01:27,417 --> 01:01:29,753 To see the love and the 1883 01:01:29,754 --> 01:01:32,088 embrace after such a long haul 1884 01:01:33,022 --> 01:01:34,022 is really exciting. 1885 01:01:35,558 --> 01:01:36,960 We think that Fashion Fair 1886 01:01:36,961 --> 01:01:38,361 deserves this kind of love. 1887 01:01:48,037 --> 01:01:49,489 - We've made the 1888 01:01:49,490 --> 01:01:50,940 playing field even, 1889 01:01:51,040 --> 01:01:52,992 but I think the beauty of 1890 01:01:52,993 --> 01:01:54,944 where we are trying to get now 1891 01:01:55,044 --> 01:01:56,846 is who has the best product? 1892 01:01:58,181 --> 01:02:00,061 - And there's room for - Everybody at the table. 1893 01:02:01,217 --> 01:02:02,719 I think once we get there, 1894 01:02:04,053 --> 01:02:05,538 then we can really 1895 01:02:05,539 --> 01:02:07,023 see what we can do. 1896 01:02:23,773 --> 01:02:25,375 - I just wanna see the 1897 01:02:25,376 --> 01:02:26,976 gondola for myself. 1898 01:02:27,076 --> 01:02:28,311 I've seen it on paper. 1899 01:02:28,411 --> 01:02:30,046 I've seen it at the factory. 1900 01:02:30,113 --> 01:02:32,032 I haven't seen it with all 1901 01:02:32,033 --> 01:02:33,950 everything pulled together. 1902 01:02:34,050 --> 01:02:35,685 It's just been all of this 1903 01:02:35,686 --> 01:02:37,320 work of so many people. 1904 01:02:37,420 --> 01:02:38,254 I just can't wait. 1905 01:02:38,321 --> 01:02:39,889 I can't wait. 1906 01:02:41,791 --> 01:02:43,326 - Hi, how are you? - Hi, how are you? 1907 01:02:43,426 --> 01:02:44,160 - I'm here... 1908 01:02:44,260 --> 01:02:46,129 - I'm one of the owners - Of Fashion Fair, 1909 01:02:46,229 --> 01:02:47,997 - and we're doing - Shade matching today. 1910 01:02:48,097 --> 01:02:49,465 So Fashion Fair is back 1911 01:02:49,466 --> 01:02:50,833 right outta Chicago. 1912 01:02:50,933 --> 01:02:52,135 It started in 1913 01:02:52,136 --> 01:02:53,336 Chicago in the 70's, 1914 01:02:53,436 --> 01:02:55,004 and we're back. 1915 01:02:55,104 --> 01:02:56,456 Everyone's face is like 1916 01:02:56,457 --> 01:02:57,807 a couple colors, right? 1917 01:02:57,907 --> 01:03:00,176 - And so I'm gonna say - You're between these two. 1918 01:03:03,112 --> 01:03:05,181 There's so much at stake. 1919 01:03:05,281 --> 01:03:06,321 I don't wanna be dramatic, 1920 01:03:06,415 --> 01:03:08,501 but I feel like Black women 1921 01:03:08,502 --> 01:03:10,586 are gonna be on display, 1922 01:03:10,653 --> 01:03:13,022 taking a chance in some respects 1923 01:03:13,122 --> 01:03:14,741 to present ourselves 1924 01:03:14,742 --> 01:03:16,359 in a raw form. 1925 01:03:16,459 --> 01:03:17,360 It's very soulful. 1926 01:03:17,460 --> 01:03:18,928 It's very personal. 1927 01:03:22,098 --> 01:03:22,832 - So you used to wear this one? 1928 01:03:22,932 --> 01:03:25,268 - I used to wear that one. - (laughs) 1929 01:03:25,334 --> 01:03:25,668 - Yes. - I love that. 1930 01:03:26,169 --> 01:03:28,171 - I do too. 1931 01:03:28,271 --> 01:03:29,414 - So that's kinda - What's at stake for me. 1932 01:03:29,438 --> 01:03:31,674 Did I do a good job? 1933 01:03:32,675 --> 01:03:33,860 - What color are 1934 01:03:33,861 --> 01:03:35,044 you using for her? 1935 01:03:35,144 --> 01:03:36,212 - Stormy Sand. 1936 01:03:36,312 --> 01:03:37,489 - Stormy Sand, that's - What I thought, yeah. 1937 01:03:37,513 --> 01:03:40,383 - Yeah, it's very natural. 1938 01:03:40,483 --> 01:03:42,285 - Oh, wow. - Yeah. 1939 01:03:42,351 --> 01:03:43,152 - I hear you 1940 01:03:43,219 --> 01:03:44,887 - What's important - Is all of the people 1941 01:03:44,987 --> 01:03:46,022 that are gonna come 1942 01:03:46,023 --> 01:03:47,056 after Desiree and I, 1943 01:03:47,156 --> 01:03:48,858 the young girls who maybe 1944 01:03:48,859 --> 01:03:50,560 sitting back and saying, 1945 01:03:50,660 --> 01:03:51,194 "But if I wanted to do this, 1946 01:03:51,294 --> 01:03:53,529 how would I do it? 1947 01:03:53,629 --> 01:03:55,531 How do I see myself? 1948 01:03:55,631 --> 01:03:56,866 How do I claim my beauty?" 1949 01:03:56,966 --> 01:03:57,233 - Oh my God! 1950 01:03:57,333 --> 01:03:59,368 That's amazing. 1951 01:03:59,468 --> 01:04:00,468 - It's so good. 1952 01:04:11,848 --> 01:04:12,915 - Smile. 1953 01:04:13,015 --> 01:04:14,326 - When you put it on - You gotta smile. 1954 01:04:14,350 --> 01:04:15,551 - If Fashion Fair 1955 01:04:15,552 --> 01:04:16,752 doesn't thrive, 1956 01:04:16,853 --> 01:04:18,387 history is at stake. 1957 01:04:19,655 --> 01:04:21,240 It's up to us to 1958 01:04:21,241 --> 01:04:22,825 support this brand. 1959 01:04:25,194 --> 01:04:26,471 - I'm supposed to say - Buy what works for you, 1960 01:04:26,495 --> 01:04:29,332 but as a woman of color, 1961 01:04:31,067 --> 01:04:31,667 I also have to reflect and say, 1962 01:04:31,734 --> 01:04:34,003 if this brand doesn't succeed, 1963 01:04:34,070 --> 01:04:36,139 other little girls might not 1964 01:04:36,140 --> 01:04:38,207 see the Eunice Johnson story. 1965 01:04:39,775 --> 01:04:41,587 - Girls might not see people - That look like them, 1966 01:04:41,611 --> 01:04:43,012 models that look like them, 1967 01:04:43,079 --> 01:04:45,079 - shades that work for them - And their skin tones. 1968 01:04:47,884 --> 01:04:49,419 - If Fashion Fair does 1969 01:04:49,420 --> 01:04:50,953 not succeed, I will cry. 1970 01:04:51,053 --> 01:04:53,139 I need them to succeed for 1971 01:04:53,140 --> 01:04:55,224 my children's generation. 1972 01:04:55,291 --> 01:04:57,460 I want it to be here 1973 01:04:57,461 --> 01:04:59,629 for generations to come. 1974 01:04:59,729 --> 01:05:00,839 I want that baton to be passed. 1975 01:05:00,863 --> 01:05:02,448 I don't want there to 1976 01:05:02,449 --> 01:05:04,033 be another interruption. 1977 01:05:04,100 --> 01:05:05,701 I think in order to survive, 1978 01:05:05,768 --> 01:05:07,537 in order to have the 1979 01:05:07,538 --> 01:05:09,305 type of longevity 1980 01:05:09,405 --> 01:05:11,307 I know this brand can have, 1981 01:05:11,407 --> 01:05:14,076 they will have to shift. 1982 01:05:14,143 --> 01:05:16,062 They will have to 1983 01:05:16,063 --> 01:05:17,980 create new products 1984 01:05:18,080 --> 01:05:19,949 and new ways of showing 1985 01:05:19,950 --> 01:05:21,817 off those products. 1986 01:05:21,918 --> 01:05:24,037 - I'm so excited for 1987 01:05:24,038 --> 01:05:26,155 Fashion Fair's relaunch. 1988 01:05:26,255 --> 01:05:27,790 It's been time. 1989 01:05:27,890 --> 01:05:29,425 It's been time for 1990 01:05:29,426 --> 01:05:30,960 Fashion Fair to relaunch. 1991 01:05:31,060 --> 01:05:32,328 It's so crazy, 1992 01:05:32,428 --> 01:05:33,830 because I feel like 1993 01:05:33,831 --> 01:05:35,231 Fashion Fair is a pioneer 1994 01:05:35,298 --> 01:05:38,634 when it comes to Black women 1995 01:05:38,734 --> 01:05:39,919 being able to have 1996 01:05:39,920 --> 01:05:41,103 access to their shades 1997 01:05:41,170 --> 01:05:43,423 and it feeling like 1998 01:05:43,424 --> 01:05:45,675 it's for us by us. 1999 01:05:46,609 --> 01:05:48,644 That's the power in it too. 2000 01:05:48,744 --> 01:05:50,680 - This should have - Happened years ago. 2001 01:05:50,780 --> 01:05:52,131 Now, that I know it's two 2002 01:05:52,132 --> 01:05:53,482 women leading Fashion Fair, 2003 01:05:55,284 --> 01:05:56,385 it is my job to hold 2004 01:05:56,386 --> 01:05:57,486 them on my shoulders. 2005 01:05:59,956 --> 01:06:02,191 - So this Fashion Fair relaunch, 2006 01:06:02,291 --> 01:06:05,594 if I was a teenager now, 2007 01:06:05,661 --> 01:06:07,330 it would just mean that 2008 01:06:07,430 --> 01:06:08,848 I can create Black 2009 01:06:08,849 --> 01:06:10,266 beauty on my own terms. 2010 01:06:10,333 --> 01:06:11,851 I don't have to assimilate 2011 01:06:11,852 --> 01:06:13,369 into White beauty standards 2012 01:06:13,469 --> 01:06:15,588 and I have the option to 2013 01:06:15,589 --> 01:06:17,707 create whatever look I want 2014 01:06:17,807 --> 01:06:19,092 using products that were 2015 01:06:19,093 --> 01:06:20,376 made with me in mind. 2016 01:06:20,476 --> 01:06:23,045 - And that is something that - I so needed back in the day. 2017 01:06:23,145 --> 01:06:25,097 And I think for the younger 2018 01:06:25,098 --> 01:06:27,049 girls who are coming up, 2019 01:06:27,149 --> 01:06:28,384 I am so thrilled that 2020 01:06:28,385 --> 01:06:29,618 they don't have to worry 2021 01:06:29,685 --> 01:06:30,762 - about the things that - We had to worry about. 2022 01:06:30,786 --> 01:06:35,157 Like you can now go to Sephora, 2023 01:06:35,224 --> 01:06:36,659 a drug store, anywhere, 2024 01:06:36,726 --> 01:06:38,670 - get your makeup, get your - Foundation, get your products, 2025 01:06:38,694 --> 01:06:40,896 and it works for you. 2026 01:06:40,997 --> 01:06:43,666 - You don't have to feel excluded - In the way that we did. 2027 01:06:43,733 --> 01:06:44,843 - And I think that's - Gonna help them 2028 01:06:44,867 --> 01:06:47,336 with their confidence so much. 2029 01:06:47,403 --> 01:06:48,971 - We talk the talk. 2030 01:06:49,038 --> 01:06:49,705 - Our community always - Talks the talk, 2031 01:06:49,805 --> 01:06:51,140 I wanna support Black business 2032 01:06:51,207 --> 01:06:53,247 - and I wanna give my dollars - To Black businesses. 2033 01:06:54,710 --> 01:06:55,911 This is our opportunity 2034 01:06:56,012 --> 01:06:57,413 to prove the power 2035 01:06:57,414 --> 01:06:58,814 of our Black dollar 2036 01:06:58,881 --> 01:07:00,700 and support a brand that took 2037 01:07:00,701 --> 01:07:02,518 a nap for a little while. 2038 01:07:04,687 --> 01:07:06,205 - I wanted us to own 2039 01:07:06,206 --> 01:07:07,723 our own Black beauty, 2040 01:07:07,823 --> 01:07:09,458 and I wanted Fashion Fair 2041 01:07:09,459 --> 01:07:11,093 as one of the leading folks 2042 01:07:11,193 --> 01:07:12,812 that said black is beautiful 2043 01:07:12,813 --> 01:07:14,430 way back in the 70's. 2044 01:07:14,530 --> 01:07:16,532 Maybe even before James Brown, 2045 01:07:16,599 --> 01:07:18,367 I thought that it was only right 2046 01:07:18,434 --> 01:07:20,136 that we had our own 2047 01:07:20,137 --> 01:07:21,837 Fashion Fair beauty manifesto. 2048 01:07:21,904 --> 01:07:23,456 So this is how the 2049 01:07:23,457 --> 01:07:25,007 manifesto goes. 2050 01:07:25,074 --> 01:07:26,926 "We, the backbone 2051 01:07:26,927 --> 01:07:28,778 of entire worlds, 2052 01:07:28,878 --> 01:07:30,747 the most brilliant of 2053 01:07:30,748 --> 01:07:32,615 all the night stars, 2054 01:07:32,715 --> 01:07:34,584 the makers, the 2055 01:07:34,585 --> 01:07:36,452 mothers, the magicians. 2056 01:07:36,552 --> 01:07:38,921 We, the inventors of dreams, 2057 01:07:38,922 --> 01:07:41,290 the tongues of hues, 2058 01:07:41,390 --> 01:07:43,309 the shapers of 2059 01:07:43,310 --> 01:07:45,227 yesterdays and tomorrows. 2060 01:07:45,294 --> 01:07:47,780 We, the melanin majestic, the 2061 01:07:47,781 --> 01:07:50,266 prettiest things, Black women. 2062 01:07:51,567 --> 01:07:53,352 We, dusted in ancient 2063 01:07:53,353 --> 01:07:55,137 gold, draped in destiny, 2064 01:07:57,273 --> 01:07:58,833 - faces of the truth - And faces forever 2065 01:07:58,908 --> 01:08:02,478 of the most beautiful light." 2066 01:08:45,588 --> 01:08:47,423 - I wasn't really - Allowed to wear makeup, 2067 01:08:47,490 --> 01:08:48,725 but I used to hang 2068 01:08:48,726 --> 01:08:49,959 around the makeup counter 2069 01:08:50,025 --> 01:08:51,460 at the department store. 2070 01:08:51,527 --> 01:08:52,928 And I definitely smuggled home 2071 01:08:52,995 --> 01:08:54,513 a tube or two of 2072 01:08:54,514 --> 01:08:56,031 Rum Raisin lipstick. 2073 01:09:01,036 --> 01:09:02,280 - Growing up in - Jackson, Mississippi, 2074 01:09:02,304 --> 01:09:04,490 I clamored through the pages 2075 01:09:04,491 --> 01:09:06,675 of Ebony and Jet Magazine, 2076 01:09:06,775 --> 01:09:08,828 seeking images of beautiful 2077 01:09:08,829 --> 01:09:10,880 women that looked like me. 2078 01:09:10,980 --> 01:09:12,265 Imagine having the 2079 01:09:12,266 --> 01:09:13,549 chance of a lifetime 2080 01:09:13,649 --> 01:09:15,217 not only auditioning for, 2081 01:09:15,317 --> 01:09:16,352 but becoming an Ebony 2082 01:09:16,353 --> 01:09:17,386 Fashion Fair model, 2083 01:09:17,486 --> 01:09:20,006 being able to wear Fashion Fair 2084 01:09:20,007 --> 01:09:22,525 Cosmetics night after night, 2085 01:09:22,625 --> 01:09:23,910 beautiful, bold 2086 01:09:23,911 --> 01:09:25,194 palettes and shades 2087 01:09:25,294 --> 01:09:27,663 created for us and by us. 2088 01:09:27,730 --> 01:09:29,131 It was love at first sight. 2089 01:09:32,835 --> 01:09:35,070 - What I really remember - About Fashion Fair 2090 01:09:35,171 --> 01:09:36,906 were the Fashion 2091 01:09:36,907 --> 01:09:38,641 Fair fashion shows. 2092 01:09:38,707 --> 01:09:41,193 And for me, a girl who loved 2093 01:09:41,194 --> 01:09:43,679 fashion knew all the models. 2094 01:09:44,146 --> 01:09:45,146 That was... 2095 01:09:45,814 --> 01:09:46,982 It was an amazing event. 2096 01:09:47,049 --> 01:09:48,200 It was where you 2097 01:09:48,201 --> 01:09:49,351 got to dress up. 2098 01:09:49,418 --> 01:09:50,419 You got to be fancy. 2099 01:09:50,519 --> 01:09:51,921 You got to see all these 2100 01:09:51,922 --> 01:09:53,322 grownups in their finest. 2101 01:09:53,389 --> 01:09:55,391 And it really might as well 2102 01:09:55,392 --> 01:09:57,393 have been the Oscars for me. 2103 01:10:00,262 --> 01:10:01,063 - During high school, 2104 01:10:01,163 --> 01:10:02,932 I was not able to wear makeup. 2105 01:10:03,032 --> 01:10:05,000 I was only able to wear gloss. 2106 01:10:05,067 --> 01:10:06,969 Then I was introduced 2107 01:10:06,970 --> 01:10:08,871 to Fashion Fair, 2108 01:10:08,938 --> 01:10:10,515 - and the beautiful - Hues and the colors, 2109 01:10:10,539 --> 01:10:13,292 my favorite being Chocolate 2110 01:10:13,293 --> 01:10:16,045 Raspberry and Ole Orange. 2111 01:10:16,111 --> 01:10:17,446 It was a whole new world 2112 01:10:17,546 --> 01:10:18,981 that I had been exposed 2113 01:10:18,982 --> 01:10:20,416 to at that time, 2114 01:10:20,516 --> 01:10:21,717 and it was wonderful.