Downloaded from YTS.MX
Official YIFY movies site: YTS.MX
[metal creaking]
[loud rap music]
- What's going on? [indistinct]
- I don't know how it'd take off my tongue.
- Go! - 3, 2, 1.
[shouting in pain]
[light classical music]
- They want something scandalous.
They want a headline.
- The more outrageous things that you say or do.
- If you have an OnlyFans,
if you're hot on Instagram, if you're confident.
- I could basically post whatever I want,
say whatever I want, do whatever I want.
- This is great. I'm king of the world.
- Your phone blowing up, millions of comments.
- There's more creators and more people making content online.
- Now anybody could become famous.
- Every next piece of content will be more extreme.
- There might be consequences to being a content creator,
but as far as the rules, you make the rules.
- I'm Dr. Jamie Cohen.
I am a new media researcher, faculty member, expert,
but I have a PhD in visual culture and memes.
- The pizza's about to fall!
The pizza's about to fall. The pizza is about to fall.
Ma'am.
The pizza, the pizza! The pizza!
- For young people, I'm talking Gen Z, even Gen Alpha,
they're growing up now,
and one of the top jobs that young people want to do
is be an influencer,
or they want to be a YouTuber, or a vlogger.
- This is my most viral one.
[pop music] - 1.5 million likes.
That's crazy.
- And so internet fame is a real thing.
Internet fame is a powerful thing.
How do you become famous?
I mean, as long as Hollywood's existed,
people wanted to be famous.
Now that the internet makes you famous,
that's a career choice,
a literal career choice, that people want to make.
Sometimes somebody feels compelled
to share something that is not appropriate,
and they become the main character of the day.
They become part of the discourse.
- She licked the toilet seat on an airplane
then posted the video to social media.
- What in God's name is wrong with you?
And honestly, if this is your desperate attempt
to make something of yourself on social media,
I would urge you to delete your account.
Actually better, Twitter should delete her account.
- And that inappropriateness makes them temporarily viral.
Knowing that there's a main character of the day,
you can exploit the platform
to be the main character of the day.
That is a model
that is sponsored by the platform itself.
[pop music]
- I was still insane before I was famous.
When I look back at my childhood
and compare it to my internet career,
I was literally born and raised for this.
I was kind of dorky in high school.
Like, no one really knew who I was.
And then when I was 16,
I hooked up with a guy in my high school stairwell
right outside the nurse's office,
and the nurse caught us hooking up.
And I ended up getting suspended for 10 days,
and the whole town knew about it.
Everyone was so shocked.
And I was like, I can either
be really ashamed about this and just keep quiet
and fall off the radar and just play it off,
or I could play into it.
'Cause to me, I feel like when you show shame
and you show embarrassment, you're weak.
So I'm like, I'm not weak.
So I just played into it, and I was like,
"Yeah, I am this girl
who hooked up with a guy in the stairwell,
and I'll do it again, and I'll do it with a teacher,
and I'll do it with your brother."
And I came back to school,
and everyone was shocked 'cause I had no shame.
And everyone really liked it.
They were like, this girl doesn't give a fuck.
[hip hop music]
- What's up? This is Jumanne,
and I'm going to show you how I make French toast.
What's up? It's Jumanne.
I'm about to go wash some clothes.
What's up? It's Jumanne. I just got out of the shower.
My name's Jumanne. I'm a content creator
as well as a music artist, and I'm just trying to find a way
how to provide for myself doing what I want to do.
This is my blowup bed.
This is my green screen that I use for editing.
This is where I keep all my clothes in a suitcase.
I used to spend so much time
watching TV as a child, you know,
whether it's Disney Channel, Nickelodeon.
I wanted to be a childhood star,
or just people, like, celebrities in general.
I just felt like that was just the life.
I felt like people that were famous
were on the top of the world.
Everybody loves you, you're rich,
you're like the best person on the planet.
You're like the chosen one.
I was willing to do anything for fame,
and social media just made that journey possible.
That's kind of like,
Yeah, just got to learn how to do it, and I'll be okay.
- So it kind of all started through skateboarding.
I mean, I've been skateboarding since I was like 11.
And skateboarding's one of those sports where
you're destined to get hurt.
So I ended up breaking my limbs.
I broke my arm twice in one summer, completely in half.
[boy]: Oh, my God. - I remember after that,
it was one of those things where it's like,
I'm not good enough to get sponsored,
not good enough to make money from this
or monetize it, go professional. I loved making videos.
We always made these clip of the days on YouTube
where me and my friends would 50% mess around...
♪ Jingle all the way
- We're spreading Christmas cheer, man.
- You're not spreading Christmas cheer.
You're being a bloody idiot. - 50% skateboard.
So I kind of decided, why don't we make a movie type thing,
kind of like Jackass,
but our own little friend group thing called GTF the Movie.
[shouting indistinctly]
Once we released the movie,
it was the talk of the town type thing.
And I saw the traction that you could get from it.
I remember it kind of got me some notoriety
around my hometown. It was kind of cool.
Everywhere I went, people noticed.
And so I enjoyed it. I liked the shock value of the videos.
- Whoa!
And I've always just been a big advocate for video creation.
'Cause, you know, videos live forever.
You could die tomorrow, but the videos stay.
They're always there. They're there on the internet to stay.
- Oh, shit.
Oh, shit. - Call 911.
That really hurt. - Gnarly, man.
- I remember seeing the Tide Pod challenge,
and I remember the cinnamon challenge,
and all the media going crazy about that.
Constantly, I would see that.
All these challenges popping up. The ice cream challenge.
So I said, I want a media-worthy story.
I need to lick something,
like they did in the ice cream challenge.
[man]: Lick it. Lick it. Oh!
Now put it in. Put it in.
- So during the pandemic, I was going on spring break,
and I looked in the news, and I saw
that COVID and airplane travel,
how they were shutting down travel,
were the two things people were talking about the most.
'Cause we were starting to go into a lockdown.
People are so scared of airports right now,
and I was going on a flight to Miami for spring break,
and I was like, "They hate spring break."
So I was just like, perfect opportunity to mix that all up.
So I just went for it, and I licked the airplane toilet,
and I made the TikTok.
Obviously cleaned the toilet first, but that doesn't matter.
I still licked the toilet.
We didn't check my phone for two hours.
We go back, it's at fucking 15 million views.
And then I'm getting
all kinds of calls and emails from the news.
That was my first time being in the news.
I loved how it felt. I loved the clout.
I loved all the followers I was getting.
I loved all the attention.
I loved the fighting, the banter,
just when I was gaining, the interviews. I really liked it.
That was probably one of my biggest scandals,
'cause that was so international,
and it was just wild.
They wrote about my song in the New York Times.
Skinny Legend Anthem isn't a good song.
It's catchy, but it's not a good song.
♪ I am a skinny legend
♪ Damn I might take your man I got clout I got clout ♪
And so it's like, for me to have my really bad song
in the New York Times,
people are going to Google it, and they did.
And now I have millions of streams on that,
I made a lot of money off of it. And it's like...
all I had to do is lick a toilet.
I would do it again.
I'm planning things that are similar,
do again and again and again.
- I'm on fire! I'm on fire!
[shots, shouting indistinctly]
- We got to come up with new ideas that are crazier.
How much can you shock people?
And that's the direction that I kind of took it.
Don't tell anyone. Okay?
I couldn't find the bathroom. - Hey?
- I couldn't find the bathroom.
Don't tell anyone, please. Okay?
Just kidding. It's a water bottle, man.
It's a water bottle. He was getting so scared.
We had filmed his clip
where I'd shot a pellet through my cheek.
So we took a pellet gun
and put it on the inside of my cheek.
- Don't do it, Turner. Oh!
- Pretty graphic, but it worked perfectly.
It shot right through.
I could squirt beer out of it. It was pretty cool.
And so I sent that over to World Star.
Sent that to a bunch of meme pages on Instagram.
And I think World Star ended up picking it up.
Got like a million views on World Star
in like an hour or something like that,
and I just remember I gained like 3,000 followers.
I had, like, 600 followers at the time.
I gained 3,000 right there.
And that's when I was kind of like, Whoa, this is cool.
The excitement. I can describe exactly where I was that night.
I was working at Panera Bread.
I was a dishwasher there,
and I guess I had my phone not on silent,
and I had my Instagram notification bell still on.
And I remember... [imitates dinging]
I'm like holy... So I went to the washroom,
and I'd seen everybody send it in my DMs saying,
"Yo, it's over 500,000 views,"
and I'm seeing all this traction.
I was like, holy... I wanted to go home right there.
I was so excited to start replying to comments.
And that's when I was kind of like,
Whoa, this is kind of bigger than just my hometown.
This is cool. - Is your name Jake?
- Yeah, that's me.
- You're the dude that does dumb shit.
Dude, I'm following you on Instagram!
- This is what I wanted, a little fan base.
It doesn't have to be huge. Just this little fan base
of people commenting, and that come back every day
to watch me for me.
And I went home. That was super exciting.
Yeah, it was awesome. [rock music]
- What's up? It's Jumanne, I just got out of the shower.
Look. I'll take this off.
My blowup bed has a hole in it.
So yeah, you know how this go.
Got to go get a new air mattress.
Probably going to grab this one right here.
[beeping]
All right, hold up.
My receipt.
He just wanted to check my receipt.
But yeah, I'm going to just have to take the bus.
My air mattress usually probably lasts
about three to four months.
I just grab whatever I see.
$10, $15, so I don't really have a preference.
I always have to blow it up every three to four days.
It'll be hard on my back if I don't put air in it.
[whirring]
Yeah, so it can be an issue.
You know, I just appreciate the situation that I'm in,
'cause I know it could be worse.
[hip hop music]
♪ Guys I can't do this until I have had nicotine ♪♪
- I never went viral on accident.
I did it on purpose.
I made the song Skinny Legend Anthem with a plan,
and it worked. Jeffree and Kanye. It was a plan.
I said, There's already rumors about Kanye being gay.
Let's play up on those.
And I said, what would drive TikTok kids crazy?
How can I make this all about me?
So I immediately make the TikTok, and I say,
"This divorce comes as no surprise.
Kanye has been hooking up with a very famous beauty guru,
male beauty guru."
Jeffree Star had moved to Wyoming,
and obviously that aligned super well,
'cause Kanye West lived in Wyoming.
So people were like, "Oh, my God, this makes so much sense.
Everyone ran with the story.
People are making TikTok about it.
Now that Kim's finally doing this, I feel like
I can spill the tea that I've been holding onto for months.
This whole divorce comes as no surprise.
Kanye's been hooking up with a very famous beauty guru.
People in the scene have known for a while.
I wake up in the morning; it's trending number one on Twitter,
and I was just like, Oh, I did that.
And then everyone starts coming to my page.
I'm getting millions and millions of views.
So I'm like, How can I keep this story going?
How can I keep it going? I say Kim's suing me.
Hey, TikTok. So I had to make an emergency visit
to my shopper's office
to get an outfit for court,
because Kim Kardashian's literally suing me.
Like, thanks, bitch.
I need an excuse to shop anyway.
Bring it on.
And I made a fake legal document,
and I posted on TikTok.
And the news ran wild with that,
because the media doesn't care about being honest with you.
Who wouldn't want to read
about Kanye West hooking up with Jeffree Star?
So they didn't do any research in it; they just ran with it.
Kris Jenner says is absolutely not true,
makes a statement about me to TMZ.
And I mean, it was crazy and it was funny.
And then eventually it was just like,
Yeah, I made this all up,
and me admitting I made it up was even crazier
because people were like,
No fucking... Like, this girl's crazy.
Did I do harm? Maybe a little.
Was it ethical? Absolutely not.
Is anything in social media ethical? No.
Is the media ethical? No.
I'm just as bad as everyone else,
especially in that scandal and that situation.
And then I find out recently that Jeffree Star and Kanye West
were the fourth most Googled couple of 2021.
So I had that much influence and that much power.
That was crazy.
- My first job, I was 17.
I worked at Taco Bell.
Mostly as fast food.
I worked at McDonald's, Burger King.
I worked at CVS.
I realized when it comes to being a content creator,
it's about resources, it's about money.
I don't have that. I never had that.
Everything I had was... you know, it's a sacrifice.
If I lose my computer, and everything that I have,
I can't afford to buy it again.
When I started thinking about the controversial videos
and why I created that, it was free to do that.
I can use this to build a audience,
and I don't have to pay for promotion for this.
The promotion's going to come to me.
I'm going to go forward with this and see where it takes me.
The first thing I say is going to catch people's attention,
so I try to swear, and just saying fuck it.
People are going to be like, Oh, is this guy serious?
I have to get into that character,
and I have to make it believable.
I just try to be very aggressive.
That's what's going to get people's attention.
Fuck Rite Aid. CVS, bitch!
[crashing]
We don't support none of this shit right here, nigga.
And I didn't know if it was going to go viral.
I didn't know if it was going to work.
I believed it would, but wasn't really sure.
Within three days, I got 100,000 views.
I was very happy when that video went viral.
It could be addictive, getting all that kind of attention.
I was real happy, and I'm like, Yo, this is crazy.
However people feel about it,
whether you think it's funny or you don't,
if I can monetize this, if I can get a fan base from this,
then that's for myself.
- Why do content creators not stop?
Internet fame is a fame unlike on any other.
There is no way to experience internet fame
unless you've experienced it.
There's a dopamine hit
that has no tangible experience in real life.
In fact, if anything,
it's incredibly hard to describe
internet fame to someone outside the internet.
That is a platform exploit designed specifically
to train people to do it again
and then do it again and do it again.
- And that's why it becomes an addiction for them.
My name is Dr. Donna Rockwell, and I'm a clinical psychologist.
One of my key research interests
is the psychology of fame and celebrity.
When somebody recognizes you, when someone adores you,
they become used to it, and they want that hit of dopamine,
but it can't last forever.
[cheering]
- Tell me your thoughts on this. Are you excited?
- I actually am. No one wants to do it.
I want to do this. This is a great idea.
- Yeah. - I'm Jacob Hillhouse,
and this is the porta-potty rave.
[shouting]
I remember when I first started this,
one of my biggest inspirations, Steve-O.
I posted on Facebook, you can go find it.
I said, I'm manifesting this.
I'm going to work with Steve-O sooner than later.
2019, I got to work with him. We did a video.
He tattooed me.
I actually have a tramp stamp now, which is awesome.
So that's one of my biggest wins.
I keep mentioning Jackass,
but it's because they're such a staple
in this whole content creation side,
where when they stopped making movies and stuff,
there was a little hole that wasn't filled anymore.
You had a few one-offs,
but there was never people that loved the craft
of doing a stunt. - Ready to see a big miss?
- Buddy, I played a lot of Nerf back in the day.
- Ooh...!
[laughing]
- I can do these crazy things. I can make these awesome videos.
I can create this content without anything.
- Hey, I remember when I was a kid,
I used to try to get away with everything.
Now I don't give a fuck.
The next video I would post would be
a video that I did walking into CVS, stealing.
[man]: How much is that?
- $19.99? Sheesh!
That's way too much.
Yeah. I'm going to just take some Sour Patches,
Lifesavers.
- Can you get those out of your pants?
- Why would I take them out of my pants?
- Because it's disgusting.
- Nah, I'm all good with that.
I ended up getting arrested for that.
I remember my first time sitting in jail
over these videos.
I realized this is way out of my control.
I think I know what I'm doing, but I don't.
[crashing]
When I was in jail,
I knew that I was going to have to make more videos.
So that means I also have to go to jail.
When I get out of jail, I knew that at some point in time,
I was most likely going to end up back in jail.
- Going viral doesn't guarantee
you're going to benefit financially.
A lot of these influencers
have to find ways to make money themselves.
- Gofundme.com/jumannestruggle.
jumannestruggled.com [crashing]
Follow me on Instagram, @jumannestruggled
- They're stuck trying to figure out,
"How am I going to make money?"
- Hello. How's it going?
I am Jade, also known as Jadasaur.
I love basketball.
I like doing social experiments just to see people's reactions.
I'm a content creator, so I like to make people laugh.
I started just pumping out content in Singapore for fun,
because like, Okay, this is a new experience.
I didn't expect to gain a following at all.
I was just being stupid in Singapore,
and people, they liked how weird I was.
I was like, Oh, okay, I'll just... Kept going.
And that's when the algorithm picked me up.
It's like I won the lottery.
Instagram is my funnel for OnlyFans,
and that's how I advertise for OnlyFans.
Instagram is the main advertiser for OnlyFans.
They come from TikTok to Instagram,
and then Instagram to OnlyFans.
Honestly, OnlyFans has changed my life.
It's given me financial freedom. I wouldn't be able to live here
if it weren't for OnlyFans, to be honest, so...
It's made so many creators millionaires.
I never would've, in a million years,
thought that I could make money monthly
just selling my pictures and videos,
and it's great. [laughing]
I can't complain. Yeah.
- Instagram's a fantasy. It really is a fantasy,
and it's like you're going on there,
you're seeing the best presentation of everyone.
And that's why I have a huge emphasis
on just being hot, because it's like, I have to be.
Like every time I get a new surgery, or when I do something,
every time I change my look or whatever, it just like...
it helps.
- It's bigger than "sex sells," but sexualized content sells.
And we can do that in extreme ways like pornography,
or in sort of more mundane, subtle ways,
like certain poses that are very sexualized
and taken from porn chic aesthetics,
are very flirtatious,
and mimic what we might see in traditional pornography.
So it might not be porn,
but it takes all of the poses and gestures
and formats of porn,
and waters it down for a mainstream audience.
[hip hop music]
- Can you can describe where we are, or...?
- We're in the smoosh room.
This is where we make OnlyFans content.
We have all had sex on this couch over the years
when his parents go on vacation.
On Thanksgiving, we had an orgy here.
Seven people.
It's very squeaky, though.
- You would know better than me.
You just got with someone here the other day.
- Yeah. - Half of her videos
I'm basically a director in. - He films them.
- Our trusty favorite.
- This has been inside of us both.
- It's like show and tell. [laughing]
So, we have duct tape.
- For bondage play.
- A screwdriver that I don't know why is in here,
but check out Ava's OnlyFans to find out.
- Yeah.
That clip goes on the wall to make people horny,
and then we sell them our nudes.
I know you've heard of gay for pay.
He'll do straight for pay. - Yes.
Yeah. Well, I'm not bi technically,
but I'll do stuff for money.
- Someone wanted him to shit on camera once.
- I know.
- How much did they pay for that?
- It wasn't that much.
I was really drunk. I took whatever they offered.
And then they unsubscribed, so I don't think I did it right.
- Yeah, our friend shit on some guy in a basement
for 10 grand.
- See, that I would do. - Me too.
Shit all over that guy.
- I respect the hustle.
- I would do it too.
This guy just subscribed.
Time to tell him thank you.
"Thank you for subbing."
[light music]
- Yeah. So the mime was an idea that we came up with.
'Cause mimes, they're silent, right?
So when you're in pain,
most of the time you're making some sort of noise.
You're screaming a swear word or something. Aaah!
So we thought, Let's do painful things,
you'll dress up as a mime, and then you can't make a noise.
You have to just use your facial expressions.
It's a stunt.
We get that shock value and that craziness to it,
but then there's comic value behind it.
There's comedy to it, people are like,
Oh, that was crazy, but it was funny.
And that's what made Jackass so successful.
I like watching people get hurt.
I bet everybody here has watched Ridiculousness
or America's Funniest Home Videos.
People want to see it all the time,
so there's people now like me on the internet
that will do it for you, and you can watch it all the time.
So yeah, for the mime, it blew up on TikTok originally.
So like, okay, let's keep the mime gig going.
I think I gained like a million on TikTok in like two weeks.
I'd never seen those numbers before. Right?
We started uploading them to YouTube.
People started going over to our YouTube
because at the end of the day, YouTube is the main goal;
that's where we drive everybody.
And people love it, so...
- I go by either Easton _Cyruss or Peter Teatime,
depending on the platform that you'll find me on.
I feel like Easton _Cyruss and the TikTok content is more...
of just fast-paced bangers,
whereas the Peter Teatime content was supposed to be
more about parkour and training and athletic stuff
versus the high-risk stuff.
But now they've kind of blended into all being...
the high-risk stuff. [chuckles]
I just found more success
through the high-risk stuff online,
and the success of it made me want to pursue that
more than the other avenues.
- What we click on and what we interact with,
whether we like it or not,
this new attention economy is brokered by all of us.
We are the ones that get to decide as consumers
what gets pushed to the top and who makes it in this world.
I think what most people don't know about influencers
is it's a ton of work.
Your fans are always commenting,
always interacting with your content.
There's always a demand to put more out there.
Never being able to step away.
[phone beeping]
- If you trying to join the live,
just leave a comment and send a request.
Um... Masley trying to join the live.
[phone beeping]
What's up? What's good, Slim Block Boy?
Um... [phone beeping]
Go through the comments.
Shout out, Too Many Churros. [phone beeping]
Everybody want to join the live now.
Yo, what's good, bro?
As far as in why people would want to watch,
people want to see someone that just came from the bottom
and found a way to make it to the top,
and that might attract people.
I'm about to add you right now.
Yo, what's up bro? [fan]: I got a question for you.
So in that one where you were running through the store
knocking stuff off the shelves,
what was going through your mind?
- I know this might sound funny,
but I'm trying to make sure nobody hurts me,
and I try not to get into any physical altercations.
You know what I'm saying? [fan]: I don't blame you.
- Hey, you got to fight Jake Paul.
- Jake Paul? Jake Paul would probably knock me out.
I'll get in the ring, though. I'll do it.
I would do it just for the publicity, though, honestly.
- Yeah, you really got to. You just got to...
- Just for the publicity.
The people that's going to follow, they going to follow.
The people that support is going to support.
And that's all I could do, is just try my best
to move in a direction I want to go in,
and I just have to continue to move forward.
I don't know what the future holds.
Anything could happen.
Where you from, bro? Where you from?
- Me? - Yeah.
- I'm from Jamaica, bro. - Jamaica. All right.
I was just asking, but yeah. All right, go ahead.
My fault, bro.
- One of your most iconic lines was, "$19.99, nigga?"
- Sheesh! Yeah. - Oh, my God.
- Someone asked the question, he said,
"When are you going to become happy?"
That's a good question, bro.
That's a good question, man. I don't know.
I'm probably not going to be satisfied
until I'm making money as a full-time content creator.
I've been contacted by so many people,
and I do have people that tell me, you know,
keep my head up and move in a better direction.
People understand the way how I feel.
So yeah, if I didn't have faith,
I wouldn't have done the videos that I did.
- There are no rules for being a content creator.
There's no more ad breaks,
there's no more adherence to some sort of structural
"You can and cannot do this."
We have to be aware that the rules aren't established
by the structure any longer.
The rules are established by the content creator.
So one of my most famous climbs
was the Golden Gate Bridge in San Francisco, California.
Guys, we've just made it to the top.
This is incredible to be honest.
It's so beautiful up here.
And I'm not allowed to talk about how I climbed the bridge
or any aspects of the climb itself.
It's a federal monument,
and the repercussions of climbing it were pretty severe.
A British agency, they picked up the story
and they aired it, and that very same day,
thousands of people were messaging me, news companies,
"Hey, we want to do an interview with you."
And the story just blew up. And my video went
from 10 views on YouTube to like 150,000.
It just took off.
Started seeing some of the ad revenue flow in.
I got really excited about it.
And then the legal ramifications hit me.
Homeland Security and the FBI got involved.
And so they tracked me down. They got in contact with me
and they came to meet with me in Wisconsin.
For starters,
we got hit with the criminal case of trespassing.
And then on top of that, we got sued
by the Bridge Authority themselves for $50,000.
And they pretty much interrogated me,
and they ended up asking me about
how could they prevent other people from climbing it.
It became a very high-profile case in San Francisco.
It was in the news every day.
And the lawyer who ended up taking my case
was a rock climber, and he felt for us.
And he wanted the fame of taking on the case,
so he took it on for us for a very low cost,
and he got us off of all the charges.
And it went over pretty smoothly in the end.
- You can DM, you can direct message a celebrity
on their account,
which I think probably gets people very excited.
- Okay, first comment.
- Comments, comments, comments.
- "Ay! Hearts, hearts, hearts."
"Wow. Heart, heart, heart." Lot of hearts.
- My comments are like half and half: half good, half bad.
Or depending on the posts, they're all good,
or sometimes they're more bad ones than good.
- Perfect and sexy. Thanks for the smile.
Heart eyes, heart eyes, heart eyes.
- Dewayne Davis 84.
"Clout is the most dangerous disease out there."
It's true. I mean, it's true. It's...
He said, "You're a masochist." What does that mean?
I keep getting those comments.
I think it's someone that likes pain.
I think that's what that means. I could be wrong.
I'm not sitting there being like, "Yeah, this is awesome."
Yeah, no. I'm definitely not a masochist.
Yeah.
"Kids with semi-well-off parents, expensive hoodie,
GoPro, martial arts or gymnastics training,
sense of entitlement,
bored kids with too much free time,
and parents that pay too little attention."
I mean, he's pretty spot on with all of that,
but what's so bad about a middle-class kid
doing something he enjoys?
- They're not going to say bad things.
I don't think they'll say bad things.
I have a pretty good fan base. They love me.
- You dumb as shit.
Um...
Yeah. Straight to the point.
I can't disagree.
- You an inspiration to me. You feel me?
- I'm an inspiration? How?
How I inspire you?
- You inspire me by doing crazy shit at grocery stores,
and it just reminds me that you got me to realize sometimes,
you got to not give a fuck and do what you got to do.
You feel me? - I feel you.
That's not the kind of inspiration I want to be,
but I understand where you're coming from.
- Oh, damn. This one hurts.
Spensah said, "Boy from Whitby suburbs still trying to make it
after 10 years of failed attempts."
Damn! Um...
I am from the Whitby suburbs.
It hasn't been 10 years, man. Give me a break.
It's been maybe like half of that.
It hurts because it's like...
It's not one of those ones where it's like,
"Look at this skinny asshole."
It's ones that I've personally sat down here,
or like in my car when I'm driving or something,
that I've thought about, that kind of gets myself down.
So then it's like when someone comments it,
like, "Oh, damn, I have thought about that before."
So it kind of cuts deep. If I've thought about it,
Damn, that person's thinking about it too.
So it's like, Damn, it has been a while,
and I still haven't made it, type thing.
And then when you see someone else put it into words,
and it's publicly right there, it's like, Oh, damn.
You know what, Spensah?
I'm going to remember that.
I'm going to write down that @name,
and then five years from now, if I'm still in the exact same spot
that I am sitting right here today,
then I'll give you that W.
But... for now, yeah, that one hurt.
Damn.
- Everyone's on their phones all the time,
and people are getting less face-to-face time, which is sad,
but it's happening.
How the tipping works is that
they can tip to send you a message.
So when they send you a message,
they can request anything they want.
So they can basically type like,
"Hey, can I have these videos?"
"Can I have these nudes?"
"Can I have this kind of video?"
"Can I have a JOI video?"
Most often request I get is JOI videos.
Jerk off instructions.
For some reason I think they like to hear me talk to them.
It's just interesting.
'Cause it's very personalized,
and that's why they buy it,
because it's directed towards them.
When they tip, they can have any type of JOI.
They can request,
"Can you call me Daddy at the end?" Stuff like that.
Right?
So they can make it their own, like a story.
[chuckles]
[woman]: You're just looking like that.
- If you like to have Charli dance to your song.
I think I used to be more ignorant to all this shit
and the realities of social media and life,
and then I saw the effects that it had on Ethan to get canceled.
- My mirror broke. Um...
How's your day going?
- I was 20 when I met him
and he was 16.
I didn't know he was 16 when we met,
because he told me he was 20, and he lied.
And we became friends before I ever knew how old he was,
so then I had to not care. I felt really close to him
because he understood me and I understood him.
And we both were working social media,
so we were very much helping each other a lot with that.
And then just losing that was really hard,
because it was just like losing someone that was my partner.
- Everyone's been trying the giant straw challenge,
so I'm going to try it.
- His internet career started falling apart
'cause he made some dumb decisions...
[retches]
...but that made him die.
- I am Deanne Krusensterna.
I am the mother of Ethan Peters.
Ethan is supreme.
Ethan will always be the outrageous one of the group.
- Mwah!
He is the one who is going to say,
"Hey, I'm here. Pay attention."
He made well over six figures right before COVID hit.
But then he did a video on TikTok,
and there was a woman that was taking her kids to Disney
every single day,
and he made a funny video
about calling child protective services,
'cause that would be a horrible thing.
We are not Disney kind of people.
We'd rather go to a rock festival,
or anything but hang out at Disney.
- And we said, what if your kids something else?
What if they like Marvel and stuff like that?
And we were just making a joke. Just 'cause you love Disney,
what if your kids don't love Disney?
- They attacked.
They decided that he was making fun
of this woman's children, which he wasn't.
They went after brands, contacting brands,
telling brands that this is a horrible person,
you shouldn't be using this person.
And brands started dropping him.
- He lost all of his brand deals and endorsements,
loses followers, loses so much.
And it really was,
that's what sent him over the edge, losing so much.
- Instead of just saying, you know what?
I don't like this person, I don't like their content,
I'm not going to watch them,
they find this need to destroy them.
[alarm beeping loudly]
- You know what? I helped him make that TikTok.
I don't really feel guilt about that
because Ethan did nothing wrong in that TikTok.
Nothing wrong at all.
The internet decided to make him think it was wrong.
That's their fault. Here's the thing:
I will never think it wasn't part of my fault that he's dead.
I've gone through our text messages
and I've gone through our DMs, and there'd be points
where he'd be posting about his life, and I'd be like,
Go get a fucking Xanax. I will never ever, ever say
I'm not a part of the reason that 17-year-old kid's dead.
- She didn't have to use the platform like that.
You know what?
She could have simply sent him a message and said,
"Hey, I was quite offended by your video.
But that video hurt my feelings
and I would really be sad if my kids grew up and saw it one day.
Could you please take it down?"
I guarantee Ethan probably would've taken it down.
They're still commenting on his Instagrams every single day,
bullying a post of a dead child.
- Another one. "Bitch."
She says, "This is what happens when you let your son be gay.
If you slapped the shit out of him when he came out of you,
then maybe this wouldn't have happened."
You're only on my account
because you wanted to leave this message.
It's just absolutely insane.
Who does that?
- You have to be, That was a kid making mistake 'cause he was 17.
And you have to think about, What did I do when I was 17?
How did I act when I was 17?
What are the mistakes I've made in life?
You have a privilege that you didn't do that on camera.
It's a fucking privilege.
There's things that I said on the internet,
like, I'll look back on videos I made on 2019
and my Instagram archive, and I'm like, yikes!
I would never do that at 23 because I grew the fuck up.
[melancholy electro music]
[faucet creaking, water pouring]
- As far as working a job,
spent 10 years...
I didn't have no love for it.
I didn't have any passion.
I didn't have that motivation to get up every day
and do this and do that.
If I wasn't a content creator,
I honestly think I'd be in a lot of trouble.
The chances of me committing, like, real crimes...
Probably would be a criminal, like a real criminal,
unfortunately.
I don't know what I would do. That's the problem.
So I decided if I'm going to go to jail,
I'm going to go to jail for these videos.
I had one bad day at work.
I look at the customers, they're all the way to the door,
things weren't moving the way I wanted to. It was an impulse.
I want change, and I want it now.
For me, it's a lot of tolerance.
I ran out of it.
[metal clanging] Fuck all this Subway shit.
Fuck all of this Subway shit, bro.
I'm done working at Subway.
All of this clout-chasing shit is temporary, bro, deadass.
I don't want to do this.
I really don't want to be doing none of this.
I'll throw everything on the floor, man, deadass.
I don't even care, bro.
If this what I got to do,
if this what I got to do to get on,
this what I'm going to do to get on, bro.
And I don't know what else to do. You feel me?
If I got to clout-chase my way to the top,
I'm going to clout-chase my way to the top.
Just give me an opportunity.
I'm going to take advantage of it.
You know what I'm saying? That's all I can say.
Know what I'm saying? I'm going to make the best out of it.
Just looking for an opportunity, bro.
[yells]
My name's Terrence Tayag.
I'm probably one of Jumanne's biggest fans, I guess.
My yearbook quote:
"I understand the consequences of my actions,
but I also understand the benefits."
It's a Jumanne quote,
and it plays into his entire YouTube persona.
- Yeah, one day I'm going to be a millionaire.
All this is temporary.
- When I first saw the first Subway video he released...
I'm going to be honest.
I laughed so much when I saw it.
I just was laughing so freaking much.
That video, when it blew up, got over a million views.
Even my friends got a hold of the video.
People reposting Jumanne's videos
on all these social platforms,
Reddit, YouTube, Instagram, Twitter,
all those places, getting the clicks.
And also, it made it onto the local news as well.
The Subway one really hit the media for real, though.
When he did that stuff, he knew what he signed up for.
I know he's doing it for a reason.
I know he's not just doing it for clout. Right?
I mean he is,
but I don't think he's a bad person when he does that stuff.
He clearly knows it's wrong.
And even though it's wrong,
it's just there to get the attention that he needs.
[neon buzzing lightly]
- At the beginning of when Jake started this,
I don't think I understood what the platform was
or what it was intended for.
All I understood was that my son
was making some poor decisions
and putting himself in harm's way
for laughter or for comedic value.
And as Jake was going through high school
and finishing up high school,
and you hear about other parents and their kids,
and they're going off to college or university,
and my son's an influencer.
I was like, I don't even know what that means.
Are you getting a full-time job?
Are you going to go to school?
So it's just a world that I never knew,
and I'm not even sure that I could say
I completely understand it still.
- I quit.
- I remember at a burger joint
was a young boy,
and he's just trying to...
You know, he's trying to get Jake's attention.
And he's identified, he knows who he is,
and he's trying to get his attention,
and he wanted to take a picture with Jake.
Well, those are kind of like smile moments for me
where... may not understand,
but those are the fun times.
- Having Ava as a daughter
has been very challenging, to say the least.
I mean, the stunts she pulls and all this stuff,
but I do have to give her credit.
The fact that she's... worldwide news so many times,
and enough money to be starting a 401k,
is very impressive at your age.
And so... Not that I like what she's...
I'd rather have her get married to some guy.
- I don't want to do that.
Listen to this DM I got from some guy:
"Just had a drink with your dad in Manhattan.
He's so proud of you and showed me your page.
Would love to connect."
Obviously this creepy old man...
- But you didn't... He's a plastic surgeon.
He's offering you free plastic surgery.
- I never thought about the fame.
I mean, you would talk about,
"Oh wow, this clip got so many likes, or whatever."
- Mm-hmm.
It never fazed me that I would equate that with fame.
- Nowhere near where I want to be in the social media.
I just want to keep building followers and a fan base.
- See, and I'm oblivious to all that.
- I never thought that it would actually...
ever get to be this big.
[yelping]
- Look at her on her pony at the horse show.
She won a ribbon. Right? She had a really nice life.
She just didn't like how she looked.
You notice it. - Yeah, 'cause she bullied me.
- I did.
I bullied her 'cause I didn't want her to get fat.
She wouldn't stop eating out.
- So I got an eating disorder and threw up everywhere.
She used to go on a bikini on her trampoline
and bounce on the trampoline in a bikini
to make all the moms upset.
And the kids would come home on the bus from school,
and then we would all see my mother in a bikini, bouncing.
- Guilty.
- And she wonders why I have an OnlyFans.
- It's been tough at times
watching certain stunts or activities
that my son has done that he would put himself in harm's way.
And as a mom, you want your children safe.
And to see him cause himself harm...
Because I think at that age,
you don't think anything's ever going to happen.
You assume that all will be well,
or always going to recover.
And as a parent, you always look at, "What if it doesn't?"
What if that one time...?
- Okay. Go again. Let's go again.
Ready? We're going to go.
- So I definitely had some strains for sure.
And you try to be understanding and tolerant
but still provide the direction and guidance
as to what they're doing might not be viewed as favorably
in the general public.
But it's been...
it has been challenging throughout some of the years.
- I don't like the rooftopping at all.
- Which is fair. - We've had fights.
I've yelled and I've...
"You're not doing this!" Well, I'm not going to...
- I'm 22 years old. - ...ground a 22-year-old guy!
What am I going to do? You know...
And then he would say, Well, I wouldn't do it
if I wasn't comfortable doing it.
I wouldn't do it if I knew I was going to get hurt.
I wouldn't do it if I knew I couldn't do it.
And I said, Well, accidents happen.
And I pray a lot for him.
A really lot.
So I have blonde hair now.
I've got a nice mustache going on.
The new Jackass movie just came out.
They took one of my bits, I think.
What are you going to do? It's the internet.
I can't trademark a video.
I can't trademark the mime. You know?
People have been doing it since, I don't know, 1920s.
[yelling]
Yeah, it sucks. But it is what it is.
Steve-O's been an inspiration.
I've mentioned that many times,
that Steve-O is kind of the reason
why I got into doing stunts and stuff.
And yeah, with the whole mime bit,
it was a clearcut ripoff to the tee,
even with the skateboard hitting the shin.
Would've been nice to get the invite.
It would've been cool to get a little bit of credit in there.
But what are you going to do?
Good shot.
The butter is on the top, dude.
Fucking ridiculous.
"Do not attempt any of the stunts you're about to see."
If only a whole generation listened to that, bro.
Legit, man.
[laughing]
Yo!
Dude, he just...
Yo, what the fuck?
Wow.
[onscreen]: This is the quiet game.
- Okay. Here's my live reaction
to seeing Jackass take the mime idea.
[onscreen]: Are you ready?
[yelling onscreen] - Oh, my God, dude.
- So confidence is...
- Yeah, they fully kind of took it, but...
[ethereal music]
It's kind of like a fresh start a little bit.
So that's how I'm going to try and look at it.
And I don't know.
I think it's time to retire the whole mime thing.
I want to be known as Jake Hillhouse too;
I don't want to be known as the guy that puts on mime makeup
and fucks himself up. You know?
I mean, Steve-O made a noise, and I never made a noise.
So I got him on that.
- Where should we start?
This... this is my gold Chanel bag.
It's covered in flies,
because though I am an influencer,
I live like the dirty ratchet Jersey bitch I am.
This bag was $6,000.
People look at it and they're like, Oh, my God,
that's the most gorgeous Chanel bag I've ever seen.
And it's just special and different.
I only buy bags that are special.
This is my latest purchase.
I thought the color was quite pretty.
This is how I would imagine unicorn semen would look
if a unicorn ejaculated onto a purse.
This is kind of the vibe I got.
This is the real prize.
Little dirty.
This one was like 7,000.
This one was 4,000, which is cheaper for my bags.
I just started collecting them.
I got a designer purse addiction.
And I got addicted to the fucking bags.
And I didn't even carry them.
I would just go to the store and see one that was cute,
and I could afford it, so I bought it.
Then I realized at the end of the year,
I was just like, I spent at least $150,000
on purses that I don't even carry.
Oh, no. It appears the cats have chewed it.
Oh, no.
My cats chewed on this.
That sucks.
Oh, well.
Guess it's staying with me and not ever being sold.
[coughs]
Not that I would want to sell this one anyway.
I got rich way too fast.
I made a very immature decision.
So if you get really rich off the internet,
save it and don't buy dumb shit.
'Cause it's like when you give a 21-year-old six figures a year,
and obviously she's going to blow it on Chanel bags.
Now I'm getting older and realizing
I should invest my money on myself and my ass.
It's an investment.
[clanging]
- Um, I could...
The amount of money that I've made over time
from my content,
I probably made a little bit more than $500.
But that's over two years maybe.
I didn't make anything that was worth it financially.
I've made money, but it wasn't worth it.
- I think a lot of what's driving influencer culture
is the dream or allure that you might be able to make it
and that it might be lucrative,
and you could be the one that goes viral.
So that's what's making the content get pushed out.
- Statistically, to be a super famous, I'm talking
top-end, super famous internet celebrity YouTuber,
your odds are extremely low.
There are over 3,000 channels making six figures a year
on YouTube:
underneath one tenth of one tenth of 1%.
Not good.
Your odds,
your current odds,
are easier to get drafted onto a professional sports team
and go to Harvard
and then get drafted onto another sports team
is easier than becoming a super famous YouTuber.
So it is statistically difficult
to become super famous.
That being said, anyone can do it.
- Anybody want to join the live?
Damn. Terrence ain't pop up or Teddy. This is crazy.
They're not even here, bro, at all.
Um...
Yeah, I mean, it is what it is.
You know what I'm saying? So...
Might of have had a couple viral videos,
but that doesn't mean nothing. I didn't make any real...
I didn't make almost any money off those videos,
so regardless on how many millions of views
that my videos generated, it hasn't done anything for me.
My reality is I have a bad reputation locally.
The people that are coming to my profiles
and sending me messages,
but they're coming out of the controversy,
so they're coming through hate.
They're angry and they want to criticize.
And that's really it, it is.
And everything I did is like a circus. I was a clown.
And if I'm going to be a clown, I have to be a clown.
I can't just take off the clown suit
and put on a business suit
and think people are going to stay for the show.
They're not. They came to see a clown.
That's what they came to the circus for.
They want to see the act.
"What's a message you hope to express most in your story?"
I don't know.
Just a person trying to find himself.
I don't know. I don't know.
I'm just a regular person, bro. Just a human being.
- My TikTok has been deleted, which sucks.
Tried appealing it.
Doesn't look like it's happening.
They have the ability to just take you down.
[yelling] Pry it open.
Ow, fuck!
Yeah. I think I was taken down for self-harm, which,
you know, it kind of makes sense, it kind of doesn't.
I don't know. It just sucks
'cause that was a big form of numbers
to push towards my YouTube and push towards my Instagram.
So yeah, it sucks.
I didn't make a single dollar, at least not from TikTok.
I didn't make a single dollar.
So to dumb it down for you,
I don't know what's next, but I do know
that I do want to reshape it so that I can do this for a living.
Because right now I'm not doing it for a living,
'cause I don't make anything from it really.
- I forever am going to be looked at
as the girl who licked a toilet seat, but who cares?
If I licked a toilet seat and I was really ugly,
I would not have gone as explosive as it did.
But there was some sex appeal in me licking that toilet seat.
You know what I'm saying?
And it's like, if I was an ugly girl licking a toilet seat,
it wouldn't have done as the numbers did.
But I think especially what I do for a living,
sex just really sells.
You cannot be a woman who has zero talent.
Like, I don't have talent.
My talent is manipulating the media and blowing up online.
I would say that's talent.
But besides that,
we live in a society where we're seen as objects.
We just are.
And a lot of people don't want to admit it.
There are women who don't want to appeal
to the male gaze and they go very against the grain.
And good for them for that. But I'm not going to do that
because I see the advantage of taking over the male gaze.
And if men just want to have sex with me
and see me as a sex object,
'cause it's what was happening to me for years
and happening to every girl I've ever known,
I was just like, Well, let's just make money off of it.
Just in general,
there are girls who don't have OnlyFans
who are getting used by men.
At least I make money off of it,
'cause you could not be a little sexy internet girl,
but then you'll have to go work a nine-to-five,
or you'll probably be sexually harassed at your job.
- We need to be tuned in.
We can't passively interact the way that television allows us
to sit back and consume.
And we need to remember
that we are actually in charge of the platform.
It isn't the platform in charge of us.
- One of the reasons the TikTok algorithm is so powerful
is it's based on something called dwell time
and actually what you're watching.
So it's not as much what you like or share;
it's what you're actually watching,
which is a much better indicator of what you as a consumer
are interested in.
So as much as consumers might say they don't want drama,
they don't want a certain type of content,
it actually is sort of a mirror back to ourselves
because we're the ones that are liking, commenting,
sharing, and engaging with that content.
- Yeah.
- I was getting harassed a lot in the DMs by people saying,
Why weren't you in the new Jackass? Jackass stole your bit.
Have you seen the new Jackass? How come they didn't ask you
to be in the mime bit? Blah, blah, blah.
So I just posted an Instagram video dressed as the mime,
and I said, You can't trademark a genius idea.
Kind of egg on the people
that were already harassing me about that.
And I guess Steve-O might not have known.
He has known about me since 2017 when I snorted pepper spray
'cause he sent me a video saying,
"Good job on the pepper spray snort, bro."
And he said, "Looking at the comments on your last post,
people are saying that we copied you with our silent game bit.
Did you really do that first?"
And I just basically replied saying,
Yeah, that's been my thing for two, three years now.
And he replied saying something like, "Yikes."
But moral of the story is that I did get the follow back.
So...
Steve-O's been an inspiration, so that's really cool.
I mean, who knows? Maybe they'll do a Jackass 5
and I'll be the star.
You never know. I mean, life can work that way. Right?
- I feel like things are just getting worse.
You know? It's like after the whole Subway thing,
when I just reflect on my reputation,
I'm like... that thought of suicide was definitely there.
It was there multiple times. You know?
Even though I'm not dead,
I feel like it's only a matter of time, I guess.
It's just deep depression, I guess.
It does that to people.
For some people like myself, it becomes your life.
I've adapted to it for so long, it's just a part of me.
Suicidal thoughts kind of start off like,
"Oh, what if I wasn't here no more? Who would care?"
It's not really thinking,
"Oh, I should kill myself,"
but I wonder who would care if I wasn't?
And that's kind of the slow process of like,
no, I don't want to be here no more. But you never know.
I think people that killed themselves,
they know it's coming, but they don't know exactly when.
I think it just hits them.
So I try to be humble about that.
You know, you never know.
[melancholy music]
- Yeah!
Get it. Let's go!
[clapping] Nice try.
- So I wouldn't attempt something like this
outside in a threatening situation
unless I did it in the gym hundreds of times.
- You got it. Let's go.
Push it. Push it. There it is!
Good. Hey! Get it.
Big swing.
Woo!
Let's go!
To the cat over.
[jazz music]
[indistinct comments]
Number one rule: check your surfaces.
Sometimes these tries take like 30 tries.
You know, you watch the videos, you watch people do it.
It looks like, Oh, they're just super good
and they just get it right away.
Little did you know they trained all day
for that one jump. You know what I mean? So it's crazy.
Oi!
And that's called a bounce back.
- I wouldn't do something
if it's not in front of a camera or for views.
I guess I say this because I have trained years.
Now I'm just at the point where I want an audience
to show off my hard work to.
- Which, that's fair. You know? - Yeah.
If that's what drives you
and that's what helps you get better,
then absolutely 100% go for it.
But if that's going to put you out of your comfort zone,
then that's when you have to call it there
and say, Why am I doing this?
And am I even capable of doing this?
- You know your limits. You know?
You train, and then that's pretty much what it is.
For what I do,
so many people have a different perspective and idea
of what it is I'm doing.
Some of it's negative, some of it's positive,
but at the end of the day, everybody, they want to see it
and they want to watch it.
I still have a lot of people who are like,
Man, what you do is so dumb, but I watch it anyway.
Then there's a lot of people who are like, That's so cool.
I wish I could do stuff like that.
And I love watching you
because I never could do something like that
and I want to see somebody do it.
And that's one of the reasons I do it too,
is because if it wasn't me up there doing it,
I'm sure somebody else would be up there doing it.
The risks of it is that
anybody with a cell phone now can go do some stupid shit
and think that they're going to get famous
or get money from it and then fuck themselves up
and get hurt, but that's always been the risk.
People were doing dumb shit before there were cameras, so...
I am proud of the amount of followers
I've been able to gather, but I'm not really happy with that.
Obviously want to strive for a lot more
where I can be more self-sufficient off my content.
I've made a lot of plans to get outside
and meet up with other creators and go film some more stuff
that will hopefully go viral
and we'll get some more viral content.
The very first time I was ever on a roof
and just looking over the edge,
it always just kind of made me feel like Batman or Superman
just sitting on the edge of a building.
And I think I've just built off that feeling
from those points after.
And I'm going to keep making videos my entire life
no matter what the repercussions are
because it's something I love to do.
- I think we're all multifaceted individuals.
We're all multidimensional.
We're all multidimensional individuals
with all different sides of us and all kinds of experiences.
They see one dimension because they see my Instagram,
they see my scandals, they see my music.
They see one dimension
that they're being fed and filtered through Instagram.
They don't get to hear me talk like I'm talking right now.
And that's not really what you go to social media for anyway.
You don't go to social media to be like,
Oh, I want to hear about Ava's experience,
and I want her opinion on what it's like to be a teenage girl
navigating the internet and famous men.
They don't want to. They want me to lick a toilet.
They want me to do something crazy.
So it's like I am now a prisoner to my persona,
low-key, which is whatever.
I've come to accept it.
- Me and Colton, we've now...
This week has been better than last week.
We decided to come to LA at a really poor time.
I knew the Super Bowl was this weekend,
but I didn't know it was in LA.
So this trip was definitely probably the most expensive trip
I've taken to LA.
- It was like six grand though, probably all in all.
- Because of the complications that have happened.
- Yeah. - You must look at these trips
as not like, Oh, my God, I'm out six grand.
You have to look at it as like, Well, it was an investment.
If I didn't spend that six grand,
I wouldn't have met this person, wouldn't have got this footage,
or I wouldn't have said this thing to this person
that now they're maybe...
You really have to look at it
as an investment. Even if the trip is terrible
and nothing worked out, you made noise somehow.
And that's how you have to look at it.
Dom just hit me back.
I said, "We still good for three?" He said, "Yes, sir."
I said we can all go and fucking see what happens.
- Okay.
- Okay, well, got ribbon.
I don't know, man.
- Attach it to the license plate.
- That's probably enough.
Sometimes the stunts don't...
go the way I want them to.
It's so ghetto, dude. Like, fuck.
[engine roaring]
Okay. Ready? I'm going to put it on.
Which eyebrow should I do?
- You got to hold it so it doesn't rip your skin.
- Oh, fuck. Yeah, I think it's coming off.
- Here. Wait, wait. Wait. Here.
♪♪♪
- All right. You ready, Dom?
[engine roaring] Give her.
[ripping sound] Fuck!
How much is left? - Holy shit.
- Is it gone? [laughing]
How much is left, dude?
Dude, I look fucked.
Well, at least we used the Lambo for a good cause, dude.
[hip hop music]
- I feel like I have many different personalities also.
Yeah, I definitely went through a TikTok stage,
a OnlyFans stage.
Now I think I'm ready to try something bigger.
OnlyFans was just a way to supplement income.
I don't think I really want to do that forever.
Yeah. My dream is to do acting. Yeah.
OnlyFans, I don't regret it at all.
It's just changed my life.
It helped me pay for acting school,
it helped me pay for where I'm living right now.
I feel like everyone can be an online personality.
It's definitely easier to do online.
You just post whatever you want.
But acting is hard.
- I lost friends.
So as you're telling him that,
picture two or three people that you love,
and you've lost them.
- Our post got ambushed.
I lost friends.
So not the same as you, but...
It's really hard. TikTok, I could just be myself.
TikTok is just like, "Yo, just pump out quantity."
Quantity over quality for TikTok.
But for acting, I have to...
A lot of thought goes in it,
and it takes a lot of mental energy.
[slow hip hop music]
- What's up? It's Jumanne.
I finally figured out what I'm going to do
as far as creating content,
and honestly, I'm going to just focus on music.
I'm going to just go all in with music
and see where that gets me.
♪ I made mistakes and I'm stuck with it ♪
♪ With every step, I been stumbling ♪
♪ I don't think I'll ever trust again ♪♪
[indistinct singing]
[slow hip hop music]
Welcome to the crib, buddy.
This is the little studio.
[music playing] - Yo, this was the beat, right?
- Yeah, that's the beat. - Yeah.
Even if you mess up, just keep it going.
You can mumble.
I just need to make sure I get the right pitch.
- Yeah. Got you.
[♪♪♪]
[singing indistinctly]
I don't know. I was just still trying to feel it out.
Know what I'm saying? Ain't going to lie.
I'm feeling a little pressure, so I'm like...
♪ Ain't no trust for these bitches ♪
♪ Ain't no love for my niggas
♪ Don't get turned into a victim Swear to God I'm a killer ♪
[rapping indistinctly]
Yeah. I didn't really want to get on no gangster shit.
Just take that shit out. - Talk about money.
- I'm broke. - We can speak about wants too.
[indistinct chatter]
I'm not going to front. I was expecting not worse,
but I was, Yo, this guy's wilin'! This guy's crazy!
I hope he don't come over here and just be like,
you're mixing's ass! And just starts tearing everything down.
[laughing and coughing]
- Chill, chill, chill, chill. Nah.
In real life, I don't be tripping like that in real life.
I really been trying to just rebrand
and just create a better perspective, 'cause...
I get that.
- But after hearing your music shit too, I was just like,
Yeah, nah, this guy has music,
and the way he's going about things kind of crazy,
but his music is what I fuck with,
'cause I felt like I could relate to you.
With you, bro, I see a future. I see your style.
I see you're willing to improve.
You're really trying to learn shit.
People have a dream, bro, I want to dream with them.
- Let me try this instead, 'cause I think this is way...
It's better lyrics.
And I wrote this earlier today, so it's like, fuck it.
I feel better about it.
♪ Nah you could see all of my flaws ♪
♪ I could never be right, 'cause I'm usually wrong ♪
♪ And I'm making mistakes as I'm writing this song ♪
♪ I won't ever be perfect This the way I was born ♪
♪ The mistakes I made yeah
♪ I just need tome to myself
♪ Don't nobody know how I feel
♪ And I think nobody will
♪ Too many thoughts in my mind
♪ It affects how I'm feeling inside ♪
♪ The pressure they telling me lies ♪
♪ You can tell it's been killing my vibe ♪
♪ Struggle
♪ Why I feel so uncertain I just feel like I'm worthless ♪
♪ All this pain I've been hurtin' ♪
♪ Someone say I deserve it
♪ I don't know why they hate me Why? ♪
♪ But I can't let it faze me
♪ If I do then I'm crazy But it seems like that lately ♪♪
[uptempo music]
[moaning in pain]
- LA. How did it go? - LA went well.
I kind of feel more motivated again to do this content stuff.
I think when I started this out,
I didn't think I had any talent,
but I knew I wanted to entertain,
so I just resorted to paying for fame.
I think that's literally the definition
of what I kind of am doing.
I'm more excited than I was before.
I think this will be a good year for me.
[yelling]
My advice for someone that wants to do the type of content I do,
or just wants to get into content, probably don't do it.
There's so many other ways now to make content.
Okay. Stop.
You hit me in the dick.
Dude, that one got me in the dick.
[indistinct chatter]
There's one stuck on your back, too.
- I don't care.
[laughing]
- What's it like being internet famous?
- Um... You think I'm internet famous?
I guess it's kind of cool.
I mean, I'm still broke.
I still live in my dad's basement.
I drive a Honda Odyssey.
But I have people that watch my videos
and they leave nice comments
and they like to take pictures of me.
So yeah, it's pretty cool.
- Like, comment and subscribe.
- So, guys, smash that "like" button.
Like, yo, Jake, this isn't going on anything. Shut up.
- We all crave fame for a really good reason,
a real human reason,
and that's that we need to matter.
We need to feel relevant in the world, in our lives,
that what we're doing is important, contributive.
And I think that it's just
that fame has gotten confused with relevance.
Because now when people are famous they're feeling relevant,
and if they're feeling relevant then they exist,
and if they exist then they matter.
What I try to emphasize is that we're already famous.
You're famous, I'm famous.
I'm famous to my children, to my husband,
to my work friends, to my friend friends.
I'm famous in my own existence.
That's the only show there is.
My life, my existence, my fame.
And I need to matter to the people in my life
who I touch and who touch me.
It can't just be about me.
It has to be about we.
- It's hard to say who you are.
I think we all struggle with identity issues.
I've been a lot of people in 23 years.
I used to be an artist.
I used to ride horses.
I used to have glasses and be bullied.
And I used to believe in unicorns when I was a child.
Never made fun of me for it.
Then I also was a fucking drug addict in college.
And I was a girl
who had really abusive boyfriends.
And I was a girl who licked a toilet seat.
And I was a girl who made Skinny Legend Anthem.
But I'm also a girl who really loves her cats,
and really loves her best friend,
and a girl who really loves her life now.
And I'm a girl who has an OnlyFans,
and a girl who has a verified check mark on Instagram.
I'm so many things, so why ever put a label on it?
And I think people want to do that really badly.
So I don't know.
I just... I am Ava. That's that.
- The brand going forward is just Jumanne
to kind of reflect that I'm trying to change.
I'm just going to be myself, you know.
So people that are genuine enough to really
see me for who I am,
they'll just see the transition that I'm trying to make.
♪ You could see all of my flaws I could never be right ♪
♪ 'Cause I'm usually wrong
♪ I won't ever be perfect this the way I was born ♪♪
At this point, it's just about me
doing everything that I need to do to rebrand myself
and rebuild my platform.
It's just going to have to speak for itself.
My recording session,
the engineer and producer that I was working with,
just the relationship that I've been building with him,
I'm happy about that. It was great.
It was a good experience.
♪ Made it this far I refuse to turn back now ♪
♪ Nothing left to lose tell my why would I forfeit ♪
♪ Hate it or love it I'ma make it out of the struggle ♪♪
It's been five years since this all started,
and I'm done with all of it,
as far as all of this struggling, the whole concept.
I'm going to just move forward, man,
and move in a better direction
and learning from everything that I did.
And I might not be able to reach a point of success,
but I could definitely prove that I'm not the person
that I portrayed to be.
Hey, y'all. What's good? I'm doing it again.
Y'all want little somethin' somethin'?
Yeah, that's all Jumanne.
And I'm just so happy. I'm rapping.
I'm doing one of my dreams.
I really want to be a football player, but it's all good.
Got my MySpace, got my videos up there.
And y'all going to see more on me.
All right? Believe that. Peace.
[soft music]