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BUDDA THE KID OF '98
Hi there. My name is Budda and i want to address
each and every one of you.
I warmly welcome you and just for a good start
I want to show you something, or rather say a few words about it.
The most powerful tool in the world.
What sprung to your minds?
What in your view can change the course of history,
what can determine election results,
what can save a life and what can destroy it.
I bet most of you imagined some sort of weapon.
And quite correctly too, but let me explain
what, in my opinion, is the world's most powerful tool.
A phone.
A mobile phone in the hand of a creator
who by way of InstaStory
can achieve a reach of 1 million, 1.2 million,
but also using such a phone I can upload a film on YouTube
and this way reach 2, 3, 4, 5 million Poles.
A phone in irresponsible hands can really do much harm.
Think this over and understand
that I'm not exaggerating.
After all, such a phone can trigger riots
in really large cities.
NEW YORK CITY, AUGUST 2023
A POPULAR STREAMER HAS AMASSED CROWDS IN THE CITY CENTER
KAI CENAT WAS GIVING AWAY VIDEO GAMES CONSOLES
WHICH LEAD TO CHAOS, RIOTS AND CLASHES WITH THE POLICE
If that wasn't enough, by way of such phone
we can smear someone, accuse someone,
we can spread a lot of hate around an individual.
But there's another side of the medal.
If a creator is a normal person,
thanks to such a phone, practically within a few minutes,
that person can organize a charity fund-raiser
for the elderly, children, and even animals.
It can reach millions of people
and let's assume only a slight 1% of these millions of recipients
decide they want to help someone.
If only 10% out of a million
pay 1 zloty for a given charity,
within a mere few hours we get 100 thousand zloty
to help, for example, animals.
With regards to the phone, in my opinion,
it's one the most powerful tools in the world.
A weapon, which basically every one carries in his or her pocket,
and I would now like to show you,
or rather delicately prove,
what we are up against here.
It's a Saturday, early morning hours,
hence many of my recipients
after partying last night shouldn't be particularly active today,
especially as it's raining today.
But let's fill the theatre behind me
and I will show you, or describe using my crude language,
what a fucking wallop this little telephone has.
First, we upload a story, some info for people
so that they know what to expect.
Basically, during the first 9 minutes of such an InstaStory
one gets 100 thousand views.
During the first 2 hours
it gets about half a million views, 400 to 450 thousand.
These are gigantic numbers
and generally, from uploading the story the whole ballgame commences.
First, we upload the info on the area
in Warsaw, which spot.
Every word is basically important,
the color scheme of the story,
the background, length of the text,
how it will be arranged, which text will be larger, which one smaller,
what will be emphasized. Generally, the info conveyed here
will determine the mood generated by this transmission.
Right. We have an InstaStory, the message defined,
the appropriate emojis are in place at the bottom,
so let the show begin. 09.26 a.m.
It's raining.
It's a Saturday, people are fresh from Friday night exploits.
Sending... and attention...
gone.
Hold on to your seats.
A FEW MINUTES LATER...
I split from work to see Budda.
When we saw Budda's story on the train we decided we had to be here.
We came here to get presents from "uncle Kamil".
We're waiting for uncle Budda. Waiting and looking forward to it.
I woke up, saw the story and here I am.
I absolutely don't know what to expect.
A lot will be happening for sure.
Listen, if you have 5, 6, 7, 10 km to the Zlote Tarasy.
777 people
together with me, will pack this, the largest cinema theatre in Poland.
The story I uploaded just a moment ago,
now after 47 minutes
has 195 thousand views.
On a Saturday morning, after 47 minutes,
we have enough people to fill the National Stadium 4 times over.
We were in such a hurry that I lost my driver's license.
I was on my way to work when I saw the story and ended up here.
The situation is absurd, I still don't know what's going on.
I'm on my way to take exams, so I hope everything will become clear soon.
A total tomcat, he makes everyone's dreams come true.
I only caught a glimpse of some info that Budda will be in Warsaw
so I left home in 10 minutes but in 2 different shoes.
That's the hurry I was in.
Hiya!
How did so many of you get in here?
We wanted to show what a gigantic force social media are today
where a creator generates 1 million, 1.2 million views on InstaStory,
and by way of InstaStory we packed the largest cinema theatre in Poland
in a mere moment.
The first 777 showed up downstairs within 12 to 15 minutes.
I'll take my phone, turn the camera around...
I'd like to upload an InstaStory
in which I show that we packed the whole theatre.
Welcome, Instagram.
We succeeded in filling the largest theatre in Poland.
Yes sir!
You have fun watching and I'll be on my way.
Just a few minutes after the start of the event
we have the first historical race at a fully packed National Stadium.
What's more, the battle with the smoke has been won.
All the cannons which are used as fans
gather this smoke
which through the open dome of the stadium
is ejected outside, which you can see at this moment on the screen.
So, officially at this moment
please be informed, that together
we have set a world record,
however that sounds, good or bad.
Good, I think.
Hiya! I am Kamil "Handsome" Labudda in a buried Maverick.
I sometimes laugh that we should be
making documentaries on the conditions in which we have to work.
- Come on! - Wait, I'm also having problems.
I'll try to drive out in the Maverick.
14% of my battery left! It's my only one!
Switch it off!
Shit!
Got the right angle? Great.
Budda, you see the right angle in everything.
Did you get that? Good, they should know.
Who's a twat and who's a fakir.
I warmly invite you inside.
VICINITY OF CRACOW, AUGUST 2023
We have this modest place, very covert, where we keep
a dozen or so cars, at this moment.
Not even half of them, unfortunately, because of limited space,
and so the rest are kept in various locations in Poland.
Some expensive, some a bit cheaper.
This one, for example, for me is priceless.
It makes no difference to me if it costs 2 or 5 million,
it's a car that I hope will stay with me till the end of my days.
Regarding the Rolls it's indeed associated with older gentlemen
but we wanted to break that stereotype
for which I suppose we ended up on the Rolls Royce blacklist.
We made a few adjustments
giving it a look not only for the older gentlemen.
The sacred Rolls Royce "Spirit Of Ecstasy" statuette
was insolently replaced with a Budda
standing atop the important for me "777's".
I think the plates might give away who drives this car.
777 and KID98.
I think there's only one kid born in '98 who could have thought of this.
I love this car.
I'll run an arrow straight through the heart...
It'll know it's loved.
You enter it as if entering a temple. I respect the interior of this car.
It has sheep wool carpeting so before I get inside,
since it's still fresh and new,
a take off my shoes.
Only then do I get in. Besides, it's so comfortable inside
that sitting in it barefoot, and I'm serious, is much more fun.
I didn't want to end up on the Rolls Royce blacklist
because I didn't like their cars.
These are the most beautiful cars in the world, period.
This brand has made something incredible.
This car gets you addicted.
I just wanted to make some changes so that it would look as I imagined it
in my dreams.
To end the subject I see a car has arrived
with a painting that was ordered a few months ago,
and I know it's unique
and it'll be worth the while to show it.
It also contains a very important message.
Fuck me!
Shit! That car looks real.
You have to be joking.
And the message I mentioned,
namely...
"Dreams" replaced with "Plans".
Which means you don't have to steal the Mona Lisa to have a Mona Lisa.
When Kamil began his creative work on Instagram
I remember we had a car that we totally couldn't afford.
A white Subaru Impreza WRX STI
leased by a company belonging to my brother's friend.
I took out a loan or credit,
made some additional money to cover the own deposit
and later I didn't pay the installments, only once in a while,
and my brother's friend took pity on me
and let me keep driving the car. I carried out photo sessions for him
and we uploaded these photos.
You could tell he loved motorization. It made him happy, he had fun.
He then started to add pictures of his face,
started to speak on Instagram, show various stuff
and people began to like it.
He was determined to keep taking these photos
and maintain regularity on Instagram
because he assumed if something were to develop there
it wouldn't come about on its own, you had to keep uploading photos.
The possibility of delivering content,
gathering the first followers who respond to your coverage...
You care for a fan base of 20 people as if it was at least
20 million.
That's important, right?
Then you start to dig: It's not 20 people, it's already 25.
40, 50, 100 people.
I was really happy when it started to grow.
The first upswing on Instagram,
the growth on InstaStory, the number of likes, comments...
In the Internet business the worst part is the start.
You add a photo and it gets 20 likes.
You add another and it gets 20 likes, and another and it gets 15.
And you do this for years.
You stumble 100 times and want to quit 100 times.
That's the worst part. The start is very hard.
What motivated you?
The desire for it to grow, definitely.
The desire to keep uploading photos
hoping one post will make a difference and things will go forward.
Regular uploads, constant presence on the Instagram loop.
If there is regularity it's natural that the number of followers will grow.
I was gathering the first thousand during the year
and showed them motorisation through my eyes
and when... I don't remember...
I had 11 thousand or 12 thousand followers on Instagram,
they demanded that I
show it in a wider spectrum, not on Instagram but on YouTube,
and despite refraining for several months,
arguing that I didn't have time, that I'll take up something serious,
make money. Then I thought, maybe this is a way of making money?
Hello? Dad, here's the thing. We're starting with YouTube.
There's money to make. Wait, the film crew is here.
I have to hang up. Bye.
That overall was a comedy,
because Kamil was so stressed that each take was repeated 5 to 6 times.
My name is Kamil but homeboys call me Budda.
He would gladly erase them
but for sentimental reasons he hasn't done that.
There will be a lot of life-style,
meaning a lot of 'standard' me,
meaning the non-standard life of a 20-year-old.
Some blogs, some pranks, a lot of sports cars, of course,
and activities surrounding them.
The gigantic breakthrough was
moving from Instagram to the YouTube platform.
That was huge.
The first film clicked 15 to 20 thousand views.
Our first material.
If you have 11 thousand followers and the film is viewed by 30 thousand,
then a further 18 thousand people found out about you.
Jesus, what an amount!
There will be many cool cars, many nice interactions
so don't think twice and subscribe.
See you next time and meanwhile - on with my banana life.
So we're doing another film.
It gets 50, 60 thousand.
The next film - 200, 300 thousand.
A massive breakthrough.
We've come to Warsaw just to see this Budda,
so now there's two of us,
and a photo is a must.
Got to add it on Instagram, and so, the name of the profile is...
And then the Instagram... immediately.
Went up.
YouTube translates to Instagram.
You're invited to subscribe the channel, to click the bell,
and to my Instagram, where there are already 14 thousand of you.
A situation where you have, 8, 10, 12 30,
let's say up to 100 thousand followers
is a really vast amount of engaged recipients.
Really huge. They're interested in everything,
because to them you are not an unreachable great creator,
but your still in that buddy zone.
You have 15, 20, 50 thousand observers.
It's a very committed group of recipients.
And people who understand the life of an influencer,
that stage of development,
know that very menacing is an influencer
who has, for example, 80 thousand followers.
A very threatening influencer in terms of sales.
My channel gained 100 thousand subscribers in 70 days.
A great result and of course I owe it all to you.
What are the consequences.
Alien advertising appeared, alien product placement spots appeared.
I remember, that for my first 60-second film
I took 5 thousand zloty. Jesus Mary.
5 thousand zloty for 60 seconds.
I started to calculate.
For 60 seconds I earned 5K.
Christ! What if that were to grow? If I took 10K for such an ad?
I accept only selected advertising content
for products somehow appeal to me, products that I like etc.
It was then that I understood
how to do it wisely, not to overdo with the advertising sludge,
and promoting only cool things
to build that fan base, to develop those marvelous recipients
with whom I interact,
the side effect being that that the 5 thousand
suddenly grows to 50 thousand for 60 seconds.
"I think everyone's interested in where you got all your money.
All the best, Banana".
"Banana" means that it's from my dad.
I wanted to be a banana.
Yes, like hell.
I wanted to be a banana.
I wanted everything to fall from the sky for me, to have a sponsor,
to have my father stroke my head and say:
"Spend your money on cars and make something out of it".
A cracker!
That's what I wanted and said that's how it was.
The level is cosmic. The stats are correct.
I didn't lie to people. It's not like they were cheated.
It was just satire. A form of humor.
"Banana life" is the perfect description of what's going on here.
I'm getting into a G Class without needless gab.
Checking out.
Things that I couldn't afford appeared around me but people didn't know that.
A car I couldn't afford,
clothes I couldn't afford
and many other things which surrounded me.
Various trips...
A "movement" in the net which indicated that either I earned good money
or my dad was loaded.
Banana color.
From your father?
Yes, because he's here also.
If I get 100K likes I'll show him to you.
Maybe it's easier to say that Dad is "the man".
If so many believe that,
I'll stroke their heads,
and when the time comes,
I'll tell them the truth which will change how they perceive my person.
I was fine with it.
I knew how to speak openly.
I'm a banana.
Listen up, I'm speaking openly,
I have a dad rich as hell.
He's the man.
I take his money and everything you see is his.
I spoke to my dad and told him, that shop in Cracow may be prestigious,
but it's not the same as in the largest shopping mall in the world.
We changed the name slightly to Banana Republic from Banana Wear.
I was with him in Dubai.
It was a "to be or not to be" trip. Kamil spent the last of his money.
It turned out, that his strategy was successful.
Savvy people listened to the tone of my utterance,
because it's also very important,
"Ram Pam Pam, what a banana life I lead.
Warm greetings to all! Budda here".
They heard satire.
They were a gigantic opposition
to those who were convinced, that it was solely about a banana.
You know, it doesn't matter what they say,
as long as they pronounce your name correctly.
The same on this occasion.
Remember to subscribe the channel, sweeties,
to watch more films, and that's what we need most.
Leave a like, a comment,
and now for the banana life theme music.
You have to appreciate all those people, who make up these numbers.
Creators have a wide spectrum of possibilities
for conveying that appreciation.
I chose a very regular form - a film every Saturday,
one which aimed at constantly raising the bar
so that the viewer doesn't get bored.
We all know that Dad is the man, with a private jet.
He bought Budda the whole of Ryanair.
The whole of Ryanair. My old man really does have flair.
My greatest increases came on Saturdays at 2 p.m.,
when for many years,
always at that hour and not one minute later,
new material appeared.
Let me show you the banana life
during my vacation. So, it's bye from me.
Remember to leave like. And so? High Five!
And people knew. Nice, we were building this community.
There were already hundreds of thousands of us.
We have a film each Saturday, let's watch it, leave a like, comment.
Let's increase our involvement and he'll keep on supplying.
Attention! Three, four...!
People got used to it.
Months, years passed and they knew, that it'll keep on happening.
They received something in exchange. They felt appreciated.
CRACOW, SEPTEMBER 2023 BEFORE THE FAME MMA GALA
- Hiya! - Hello.
Budda? Will you sign my book?
I have to drive in. They won't let you in?
I bought your book today.
- You bought it today? - Yes, but I'd like your signature.
Can you both sign it?
Why do you want my signature?
Because you're my idol!
And maybe a photo?
Each kid who watches me and want's to drive a Lambo
will eventually drive a Lambo.
I think they watch me because
maybe I'm a small, maybe more than small example
of a kid who dreamt of driving a Lambo and now drives a Lambo.
- Give it to him! - Here's your pen.
You've got 7's that I designed for T-shirts.
Show them! He's got 7's I once designed for T-shirts!
How is it possible, that within 30 seconds there's a 100 people here?
You have to let me through.
Let's hear it one more time!
- I might break the barrier. - Push it! Hard!
What do you want to do?
I want to be a camera operator.
- You want to work for me? - Yes!
This is not the best place for a job interview.
Where did you all come from?
When a great YouTuber appears you have to be present.
Great? Dude, I'm way down in the rankings.
You're the best!
Right. I'm going to park the car. All the best.
We were like them once.
Only hard work led us to where we are now.
We weren't given anything.
Kamil didn't have a promoter, nobody gave him those numbers, cars.
He worked really hard for everything.
And I think that for people this is an example
that if you really want something, you can get it.
I come from the heart of Cracow.
400 meters in a straight line to the Main Square.
As kids we would go to the Main Square on Fridays and Saturdays,
to collect change lost by tourists.
I remember the city centre to be
old tenement buildings hiding quite interesting stories.
Practically in every gateway
you could find alcohol, vodka, also in every basement.
The synonym to these places was alcoholism.
Everywhere you had people who had problems with alcohol.
Of course mostly men, often fathers.
My father also drank, on a bench in the heart of the city,
which I often passed as a kid on my way to the Main Square to eat a kebab,
play football or ride a bike,
so I happened to pass him occasionally
and his bench, on which he would spend a week, month or year
of his year in an agonal state.
He also drew his last breath on that bench.
PHOTOGRAPHS FROM KAMIL LABUDDA'S PRIVATE ARCHIVE
A lot from my youth I owe to my mother,
who didn't have much money.
On many occasions she took two jobs,
often allowing me to help her clean stairways
in buildings in the Piast housing district in Cracow.
I would earn 50 zloty daily over the summer holidays.
So I think, regarding that period,
I owe her a lot. So, you can't say she was bad mother.
She and my brother were definitely behind
what was once instilled in me.
The only good memory with my father was
when in a small yellow electric car, on a sunny day,
we drove into the Main Square in Cracow.
It was a battery powered car reaching a speed of 3-4 km/h.
I don't know if it's physically possible,
if I was 4 or 5 years old, but I remember that day,
or at least parts of it,
but that's the only positive day that I remember,
later I remember it was just brawls, large quantities of alcohol,
violence towards my mom and my brother.
On Karmelicka Street, close to were I lived,
in a rave of frenzy, my dad grabbed my mother
and started pulling her by her hair,
starting beating her, twisting her arms.
I was only a few years old and couldn't do anything.
My dad weighed over 100 kg, he was a huge guy,
I could only tug his trouser leg.
People were afraid to react, they were scared of a drunk guy,
and as a child I simply felt that tragedy was closing in.
Some things a kid should not witness.
He shouldn't witness the violence towards his mother,
and he shouldn't see a young woman
with foam coming from her mouth after overdosing some medication.
She simply dies. Turns blue and dies before the ambulance arrives.
What's interesting, the day before she tries to jump out of a window.
In front of the same kid.
So, I've seen death a couple of times
and... I can't say I don't fear death,
but...
I'm no stranger to it.
What about something that imprinted in the back of your head
or that you have in front of your eyes all the time?
My grandmothers fatal accident in which I took part.
We were on our way to the country. Grandma had a stroke
and we hit a tree at 100 km/h.
Grandma died on the spot
and my mother in critical condition was taken by helicopter.
She was in a coma for 6 months, so that also was a bad period.
After that accident my mom lost a little
of her sense of rational assessment of situations.
She would evict me from home on my 18th birthday
and considered it a good move.
Everybody kept telling her it was a bad idea,
but my mom perceived otherwise and in her case
the difference between good and bad started to fade a bit,
her ability to assess what's moral, and what isn't.
That changed a lot.
I packed and left.
Went to a friend.
I played a tough guy then.
You threw me out - big deal. I've got many friends.
I decided that I can't hurt too long, because I'll lose too much time.
It was an emotional experience, obviously,
but my homeboy friend helped me,
and I also had a woman, who...
She's another story.
First year middle school, third week, I think.
We met outside the boys toilet on the third floor.
Charming, to say the least.
Standard, since we were 12 or 13 years old.
We've been together ever since.
Since then, we've quarreled a million and a half times.
Since then, we've visited an X-number of countries,
shouted the worst possible things to our faces,
and since then, invariably, we are together.
When his mom threw him out, first he stayed with a friend,
and then he came to us and lived with me and my family.
He asked if he could, there was no problem. One has to help.
Also, we didn't want to turn him adrift.
He was a sensitive boy and could
and quickly end up in some other company,
not having a living base.
He simply came as if he were a member of the family.
And so he stayed. You get to like him from the start.
He wanted something out of life, wanted to achieve things.
Despite Grazyna's mother being wonderful woman,
I didn't want to expect of her what I had at home.
I knew she couldn't replace my mother,
and really didn't want her to,
because I knew I would be another mouth to feed, I'd be wasting time.
She'd care for me for a year, two or five.
She's the type that would care for me for 15 years.
I would become mummy's boy of the mother of my woman.
Kill me.
Kamil wanted to move out.
He didn't want to live with my parents in a room we both shared.
He wanted to be his own master.
I wanted to quickly prove to everyone that I'm capable of finding something.
And I did.
It lasted a full three months.
Shit!
We moved out, we were 19 or 20 years old.
The "king of life".
A nice apartment, Dobrego Pasterza Street,
10th floor.
I'm the man!
I barely got kicked out, barely this, barely that...
Things were really bad and now me and my woman got our own place.
Three months... I only paid for the first month.
During the second the owner looked the other way,
in the third he kicked us out.
Back to her place with my tail between my legs.
A guy and his girl move out of their parent's home,
want to show everyone a cool car, a nice rented apartment,
but it turns out not everything is so rosy,
and you have to go back and tell them: "You were right.
We didn't manage, take us in, we have no place to live".
Kamil didn't want to admit it.
Ola told me that they had to leave the apartment.
I told her: "So, what are you waiting for?
Come back here and live with us. When the time is right, you'll leave".
He didn't want to.
When for three months you ride the line that you're a tomcat
and that you can provide for the daughter of that woman,
that you're moving out and then coming back,
you can't look her in the eye.
Despite the fact, that she's not mad at you,
that she knew how it would end.
You look at her and feel stupid.
He's a boy who doesn't know how to stop.
My interest in cars began as a kid
when I saw the first "Fast And Furious" and played "Need For Speed"
as everyone, I think.
Drifting and all the money we spend
on this motorsport is definitely a dream come true,
an investment, considering the marvelous line of business I'm in
and due to the fact that people want to watch it
which translates into bigger numbers, money and even bigger investments,
which is even a bigger dream come true.
I fulfill my dreams, show it to people, people are interested
and propel this whole machine.
There's no limit to these dreams,
because all the time something new appears, you have new ideas.
If you've already customised a sports car, you customise a pickup.
When you've customised a pickup, you start work on a limousine.
And maybe an off-road machine, or something that floats.
Or something that flies.
It's a money pit.
There's a limit to what you can buy
at a car showroom.
But when you're building something,
you have to have an idea, a concept.
There's no limit here.
There's only one car which can still be bought in a showroom turns me on.
A Pagani can still be bought in a showroom,
and it's a car that turns me on for sure.
And it's definitely a dream come true on four wheels
that is available in a showroom.
But the Pagani brand isn't just about walking into a showroom
to do some shopping. Behind the brand stands a concept,
Horacio's.
It's an inspiration in itself, however you look at it.
The basic model costs 15 million zloty.
A lot of money. But one worth 30 million
would be cool enough.
Pointless!
First a house, other things, and then have 200 million
of which to spend 30 on a car, that's something.
As opposed to having 28, additionally borrow 2
just to drive and show off in it.
Those times are behind me.
I don't know how much time I have left. 10 years, 11, 20
or 50, and I don't want to regret later,
having 30 million in my account
when I'll be dying that I didn't buy it
because what's the sense in having 30 million.
At least I would have experienced something.
As far as breakthroughs go,
the key moments for the channel were Chernobyl...
where we took the Nissan "The Nuke" S13,
fresh from the production line to star in such a film with such panache
without testing...
Wait a second, it's not easy to get out of it.
PRIYAT, CHERNOBYL VICINITY, UKRAINE SEPTEMBER 2021
A historical moment.
I just got out of a ride under a big wheel
which is the most characteristic place in Pripyat,
which in turn is the most characteristic place
related to the world's greatest nuclear disaster.
So, speaking of "nukes", we had to be here.
May I be the first to welcome you.
People reacted...
"He's a bit fucked up.
We can watch this, this channel looks promising".
And we were a small channel then.
There's a program on a big TV station called:
"The Most Dangerous Jobs In The World".
When I was standing, or rather was sitting comfortably in the S13,
and felt very safe,
a guy was running around inside.
And this is one of the takes ideal for "The Most Dangerous Jobs In The World".
This is backstage information on how our films are often created.
"Workplace health and safety"? What is that? How do you spell it?
That guy with the camera was me.
Chernobyl was full of action.
Radioactive dust, police, the military, questioning...
A typical workday with Kamil.
Other breakthrough moments were the materials from the USA,
because it was a trip to a distant continent
showing viewers a cool place,
showing them the flair of our productions,
in which we present something nice.
The series of films from Morocco...
I think it'll be okay!
Every recording is dangerous.
We're really fucked now.
You may say, that for the most part he is lacking a nervous system.
Marocco, the desert, 120 km/h, we're in the Maverick,
and Kamil goes: "Take the wheel",
because he has to upload a story.
10% to go!
Fuck! A camel!
It's uploaded.
It's okay.
Definitely, he's a demon for work.
I think I don't work enough.
I think a lot is going on, we're doing great things,
but we could be doing even greater things, do more,
maximise our potential.
But the other half of my brain keeps telling me: "Don't go crazy
and try to remain normal".
Balancing on that ideal line,
between life and not going crazy when preparing the materials,
is a constant game.
If it's still on, you can lose hands down.
I can honestly tell you, how should I say this,
I have a sort of obsession
on the point of preparing such materials
as this one. If someone has already done it, then I don't want to do it.
If someone has done something extremely well,
then I want to do it even better, which reflects on me
and a little bit, which isn't a problem, on the people I work with,
because sometimes instead of making a shot in 2 minutes,
it takes us, I don't know, 50 minutes or 1 hour.
Even then I'm not satisfied, because I want it to be better and better.
Of course this is good, because you can use one word to describe it: ambition.
But it's starting to take me over.
It was hard from the start, because Kamil is a perfectionist
and wants these films to be of the highest level,
so we all ended up at the receiving end.
We won't have continuity. Maybe we'll fix this in the script.
The word "impossible" doesn't exist.
"It has to be 'doable'. Period.
I'm not interested.
It has to be done.
At what cost, with which means - not important. Has to be done".
Border guards in a Lambo.
I don't believe it.
I don't believe we bought ourselves a trip over the border
for the price of making a car available for a test drive.
Situations do occur where you can't jump over some hurdles,
and then he acts as a resentful child who has to get that lolipop.
- Is that Slovenia? - Did you record this?
No.
That's disappointing.
We should be warned upfront.
It's not always laughs. Sometimes you do feel the pressure.
Each one of us wants the film to be even better,
so it's hard for us to outdo ourselves from the week before.
That pressure is there, especially since more people watch us.
Wanting to make even better films
you fall into the vicious circle of that pressure
and the vicious circle
of finding it harder to think up titles, thumbnails...
This will be a nice thumbnail.
ROMANIA, FEBRUARY 2022
...their concepts,
lengths, so that they suit the viewer,
and the amount of action contained in the film.
That's what I call a thumbnail!
Take it from the perspective of the wall to show how fucked up this is!
I'm hanging!
It looks fucked up from each perspective!
At this moment in time this is the hardest thing.
At the beginning the hardest thing is to close the budget for such a film,
because you don't have sources of financing,
you don't have a dad, who's filthy rich.
That's the biggest problem.
But when you have 5 or 10 million in your account,
you stop worrying about the budget.
You turn your attention to making really great and cool films.
As of today, the biggest problem
is delivering to the viewer on Saturday
a product of at least the same quality
as the film provided the Saturday before,
but preferably an even better one.
Did you get that? Did you get that?
I got it!
Often a creative slump occurs under time pressure.
The whole universe gives you a smack.
Because it was a bad week,
because of the weather...
Exactly! For us even the weather is important.
We need the sun to film but it rains for 4 days.
Out of 6 days of recording we're left with 2.
We fuck up, we've got a problem.
It's getting late.
But it's just stopped raining,
and now the asphalt has to dry off.
Once it's dry we can start filming to maintain continuity,
and not once in the rain, and once in the dry.
These are the fucking problems filmmakers have to face.
You never know, when a crisis will hit you.
When time is of the essence and you have to deliver,
then things get hot and you have to know how to cope.
In spite of appearances there are many problems during filming.
But what the hell, if you want to be the first to do something,
you have to face reality. These are the costs of being the first.
You don't know how to prepare yourself,
what the distances are, nobody will give you the know-how,
and your wheels end up with no fuel.
It's all a case of arranging everything in your head.
Some go to coal mines, others swing spanners under cars,
some save people's lives because they're firemen,
but you mount that pressure.
Maybe you're not risking your life like a fireman, etc.
Nobody claims influencers are better than policemen, paramedics, firemen.
But it's a job as any other.
They have their downsides, we have our own.
The pressure on us is under one angle, theirs under another.
Tell them not to stand in the middle of the road.
At 80 km/h if I make a mistake then they can say goodbye to their spines
and I'll have a smashed bumper.
At the beginning I was scared to approach a fast moving car
but the trust grew and grew and after all these years with him
I firmly stand my ground in the middle of the road
when Kamil comes at me at 100 km/h
and I know that the worst thing I can do is move.
I rely totally on Kamil's skills
and know, that if I don't do anything stupid,
then he'll master the car and we'll get a cool take.
That's what trust is all about.
CRACOW, SEPTEMBER 2023 FAME MMA GALA
Hiya.
What a crowd, and on a Friday.
Hi there.
Look at the dude I brought in.
You brought in? Mercy.
How have you been? You know you're unearthly handsome, Wojtas?
And you move like a proud rooster.
Stop it, I walk normal.
But proudly. Head up, sure of yourself.
In a very short time he gained a massive fan base.
He's a cool creator who started from scratch.
He's gone very far due to his hard work.
His number of views is huge,
the volume of subscribers is increasing.
He's a strong creator
with a grand aptitude.
He's very involved and strongly motivated.
Now do you understand?
I get this every day. This is my work.
He's original,
a person who goes against the tide.
That's very important. People want to view new stuff, other things,
don't like repetitions,
they want original content, done differently.
Fuck! A bear!
- Want to go out? - Not really.
You don't? Your choice. You only live once.
Where are you from?
Don't shout at him, you sick fuck, or he'll eat you.
Nobody's going to believe I fought a bear.
Budda adopted that direction. The quality's there, which is important.
The substantive content is also very good.
Nothing's missing.
And there's his personality,
which is one of the most important things in this business.
Good machine?
You can be an exceptionally beautiful woman
next to a handsome man but not have that "something".
We visit 6 or 7 towns
with budgets of several hundred of thousands for each
so were giving away a million zloty in total, right?
Everything goes to you the viewers, not one zloty to our people, yeah?
It goes to the needy, to animals and simply to the viewers.
70% of this effort
is the will to return the money to the viewers,
who contributed, to a considerable degree, in us making that money,
and I would say 30%
is a bar higher...
We'll fill this chest with sweets,
after which on top of them we'll place 100 thousand zloty,
and then close the chest, secure it with chains
and deliver it... to a children's home.
DŁUGIE NEAR KROSNO, JULY 2023 1 MILLION TOUR EVENT
This operation was so well accepted to the degree,
that Przemek, when viewing 6000 comments,
a day or two after the film was published,
did not find any negative posts.
That was a sensation. Films always receive 1 to 5% critical comments.
In the case of this film
people got the feeling that this was something really authentic,
and it was really authentic on our part.
It's not possible, that 2,5 million people
believed it was authentic if it hadn't been authentic.
Someone would always break out
and notice, that there's more to the story.
Here the reaction was mega positive
because we really did it.
And we had great fun making this film.
Welcome. I gather that you all showed up
because today the fuel is free...
In Rzeszów we blocked the whole city.
A few kilometers of the road was totally impassable.
Drive up to all the pumps.
When we fill your tanks, you drive away
without paying a penny.
Thank you all, you're fucking great!
Everyone wanted free fuel, everyone wanted to see Kamil.
After the "1 Million Tour" event
I was approached by a vast number of people who were not interested
strictly in the motorisation business
or car construction or motorised expeditions,
but wanted to know, how on Earth
in this line of business one reached such, not success, but flair.
They wondered if that 1 million zloty was for real, how was it possible.
"Such money? Made by influencers?
They can give away a million zloty?". That maybe there's a sponsor, etc.
But the film mas made in such an articulate manner,
clear and obvious to the viewer,
nicely braced with the narration
and in a banal form communicated to my recipients
and also to those, he didn't watch me,
that people viewed it and treated it as authentic entertainment.
So, there are no lies here and in addition, it's nice,
amusing and contributes something pleasant.
A that definitely brought me many new viewers.
If I were to say today how many,
then I would say 250 thousand.
My grandma even asked if that Budda is my friend
because she saw him on TV giving away money.
No! No! No!
I love you, Martyna! I love you!
Fuck, look how happy his wife is.
I don't believe it!
Gigantic persistence is required of the creator
in order to have a million or five in his account,
and to keep wanting to appreciate these people.
Most creators, and I may say that,
not all, but most of them, if they have a million, five or ten,
consider it enough,
and stop appreciating these people,
thanks to whom they have that five or ten million.
They keep plugging those fucking commercials.
Who's amused by them?
When Betclic sees how many views I have on InstaStory, they ask: "Why?".
And I ask, how many commercials did they show last month?
25 in 33 days, and I didn't show any.
When people see my window on Instagram
they enter knowing they'll get content,
not a commercial slapping their faces.
The approach to commercials is definitely
the factor determining, whether the creator is short-term or long-term.
If the creator is short-term, and 99% of them are,
then he will air commercials
for five, ten, five, ten, five, ten thousand,
and he will be making money from the number of aired commercials.
Whereas if your a long-distance creator,
of which there are really few,
over a period of 30 days you only air 1 commercial,
but that single one will have such a force,
that you won't charge for it 5 or 10 thousand,
but for example - 80.
When your face starts to plug everything, top to bottom,
then later, your own product won't have any punch,
and the end result is such,
that a situation in which you promote only your own products,
leads to you promoting little,
but in an amazingly influential way,
generating stunning financial resources.
Recipients observing the greatest creators are under the impression,
that they have to show all those commercials, but that's not true.
It's the given creator's choice.
I'm a living example. I don't have to
show all these commercials, although I could
show 4 or 5 commercials, not monthly,
not weekly, but each day,
and for each of these commercials get an appropriate amount.
But what's most important in this marketing case
is not to become a billboard.
Most become billboards because it's the easiest thing to do.
Become a billboard and 4 times a day collect 5 or 10 thousand,
instead of one commercial over a period of a month, two, three, five, six.
Sometimes don't advertise for three months
in order to hit with a commercial that will give you 3 million zloty.
You don't see that you have points which you can exchange.
I always compare this to a game.
You have 1000 coins which you can use,
and when you show a commercial, you return some of these coins,
your image, reputation, idea, your face,
and those coins you exchange for that, which lands in your pocket.
Most creators exchange them in a very simple way.
We try not to return these coins for a very long time,
collect as many as possible,
and later, a gigantic amount of these coins we exchange at one go,
in order for a gigantic amount of money to land in our pockets,
which we again earmark for collecting those coins.
Not many creators understand this case.
I feel I'm a part of the Polish Internet,
and also a part of the influencer category in Poland,
but I disagree with many things that are currently taking place,
and I would like the Internet to be a place
where you don't conspire against other people,
but for it to be one great clip,
and that every kid, who wants to be an influencer,
doesn't look at it through a prism of crooked events,
and the pathology - in inverted commas, that is in place in many cases,
but look at it as a dream job.
Sometimes I'm ashamed of what's going on here.
Sometimes I'm ashamed of our business, definitely,
but I also don't want to throw all the eggs into one basket.
We often make films,
which at first glance look totally inviable.
We release films 1, 2, 3, 4 and 5,
which earned in total 200 thousand zloty,
and the costs, our labor not included,
were two and half times that, let's assume 500 thousand zloty.
But in the long-term plan,
when arranging those Tetris blocks in your head,
what would we earn not for one film, but for five or six,
you know, that thanks to these costly films you will lift off
with something that will earn you not 500 thousand, but 1,5 million.
When you approach the situation in this manner,
a conscious way, not watching your step only 1 meter forward,
only a kilometer forward,
you gain advantage over others,
who only look down in order not to trip.
Using only... two fingers
I can indicate persons,
who understand, what they want to do,
the same way as I do.
I'm not saying they'll be better or worse, their ideas may be better.
Maybe their business know-how is better.
But I don't care. I'm doing my thing.
And only two people
are capable of making out, how I want to do it.
He has a philosophy for each area of his life
and nobody will tell what to do,
because he knows best. To say that he has his own philosophy
is an understatement. I sometimes think he lives in his own world.
He wants to rediscover everything, redo everything,
and these films are to be like they've never been seen before.
- Let's get the FPV... - And?
Let's accelerate like hell in the Maverick,
and let's fucking rocket with it through that tunnel.
I do my thing, I'm my own alpha male,
and I'm interested in what I think on a given subject,
and not what 350 people around me think.
No matter what, the job has to be done.
BOSNIA AND HERZEGOVINA MAY 2023
I've got a fire!
Seriously?
Yes, but as long as I'm moving it doesn't look bad.
But it's smoking.
Temperature 120!
Keep driving and I'll check the engine cover.
What do you mean "you'll check"?
Yeah, I bet.
If I don't record it, then nobody will see it.
Even if an engine is on fire, something dangerous is happening,
the camera has to be rolling.
Get the fucking extinguisher!
Fuck me!
Under the car, for fuck's sake!
It's a situation, where you want to run, but it would cool to record it.
Not everyone will like you, right?
But I try to avoid controversial subjects,
I try to keep my trap shut, so to speak,
literally, actually, and not "so to speak".
On subjects that don't suit me I bite my tongue
and don't form opinions,
to have the least number of enemies.
There things I won't do for numbers.
I think that I'm a creator that doesn't have a lot of enemies.
Despite many people being envious
of the film budgets, the number of cars,
or...
or the satire or gags that appear in my materials.
Keep a distance from that bumper and lights, please.
Those aren't cheap things.
If we could regroup slightly to the left
I would be very grateful, thank you.
Kamil always has to have the best things.
I'll say something and you'll record it from the bum end at an angle, yeah?
Right.
A little further.
- What lens do you have? - 16mm.
Okay. Let's do it.
- Fucking juicy? - Yeah!
Like mad.
He has to have the best films.
He has to have the best quality on YouTube.
He has to have the best cars, best made.
Everything that's best, must come from Budda.
We're at a site which ultimately is to be
the business office of a brand,
which will be developed in the social media by... this mug.
We're going to have all the cars here,
we're going to have an underground garage, a showroom, offices,
a car wash, car wrapping and car assembly points.
It's the apple of my eye.
The idea was growing in my head for seven years.
Who among us didn't want to have a workshop as in
"Fast And Furious: Tokyo Drift".
Motorisation aside - this was definitely my biggest dream come true,
and I hope this place will stay with me until...
Despite it currently being a dirty hole, I love it.
I could live here right now.
It's a very large investment
even from the perspective of European or global YouTube.
Such a business office created by someone
who creates films for the Internet,
I think simply shows,
that it's coming along real fine.
I could lie on a paradise island from tomorrow, or the day after,
but then I would have the feeling, that there's nothing going on here.
I'd rather remain here for a while,
a lie here on this building site.
Wait until it's finished, and then go to that island, and...
it'll be okay.
It's all been thought over.
Meaning I gave it a lot of thought.
I've never hid the fact, that I believe
in the existence of something more than... our human world,
and that there's something that will follow our human world.
I can't yet define what it will be and how it will look,
but I figure...
I figure I'm right in my thinking, and that's my outlook on life.
Nobody has to agree with it.
I think my current approach is healthy, commonsensical.
It requires of me a certain regularity
in what I think to be just,
I stick to it,
if everything's well - then I'm grateful,
if things are going bad - then I look for the reasons
and try to find solutions to make things better.
WARSAW, SEPTEMBER 2023 DRIFT MASTERS, NATIONAL STADIUM
We're going to beat the world record today!
I would like to practice...
Please don't interrupt me.
I want you to practice making a racket!
Attention! 3, 2, 1...
Not bad.
5-th grade elementary school!
Now we're promoted to high school! 3, 2, 1...
Today's the day. A world record.
A half-time show. 53 thousand people.
It's actually 54.
We've packed the National Stadium. We're feeling good.
I had to walk in circles for three minutes
and nobody could say anything to me
because I couldn't believe it's for real.
Filling the greatest sports arena in Poland
for a motorsport event is a dream come true.
Can you stop for a moment, because I need to take a photo.
Come here. They are shy... Come on!
Their dream come true.
- Thank you. - Nothing to thank for.
- Thanks. - All the best.
- Sorry? - I only know you from stories.
We've been chasing you all around the stadium.
- But we're grateful. - All the best.
Many thanks!
I don't think there's any universal and key advice
for a kid who decides he wants to be an influencer.
I could preach for hours how tough the job is,
that you have to sacrifice a lot,
that you have to have a narrowly set sharp mindset
for what you want to do. Have a very creative brain,
an idea, and simply up your arse the opinions of all those,
who treat you as a scapegoat.
But if you want to become an influencer,
remember that the competition will be greater from year to year,
and being an influencer, to a very large degree,
means creativity.
If you have enough of it, then you have an idea for yourself.
How you will look, speak, gesticulate
what content you will be presenting,
what you will be communicating to your viewers,
then in my opinion you already have
achieved 75% on your road to success.
If you add to it diligence,
not caring for opinions of others,
that you want to come up with everything by yourself,
operate according to your own pattern,
then you reach 100%.
And only then will you have the chance to become an influencer.
Oh my!
I know this gentleman, but I don't think he knows me.
I do know you, they briefed me.
Us older people also use the phone.
- Mr Krzysztof, I've been following... - I love you!
When you were so tall...
- You were already driving... - Sideways.
You already had it, I know perfectly well.
You how nice it feels when you hear:
"Daddy, you're going to see Budda?".
I reply: "We're on the same list,
but he's in first spot and I'm far down in third, so...".
"Daddy, you have to be closer, take a photo and send it to me".
But it's ME who wants a picture taken with YOU.
Everything's turned upside down.
- These are the times we live in. - Take a photo of us.
Let me straighten up to show I'm taller.
Then I'll do the same.
This way!
See? He's shorter.
Now take one where I'm taller.
What did I say?
I buckled down, but it's obvious.
Okay, he's taller.
- Taller and maybe a little faster. - And older.
But not for long.
WARSAW, SEPTEMBER 2023 DRIFT MASTERS, NATIONAL STADIUM
You inform on InstaStory that you're here and here
all these people see it in 12 minutes,
15 times that many within 24 hours.
Currently
Internet creators have in hand an interesting tool
whereby a message reaches so many people in 12 minutes.
I'm saying that the stadium is packed and a guy says he's got good pasta.
Shit, that's the kind of friends I have.
Some get served lunch others go nuts about cars.
But the pasta is good, right?
Perfect, you should try it.
Okay, that's enough.
The stadium is cool, but the pasta is a blast! Aldente?
But I must admit, I haven't eaten so good in a long time.
I wanted to present to you my friends.
We're going for the world record, but my friend has a good pasta,
which in these circumstances is also important, right?
Look!
A fucking gourmet!
His 8-th beer!
As a kid, when all my peers
tried alcohol, being from 14 to 16, 17, 18 years old,
I thought that alcoholism was hereditary,
so I was simply scared to try it.
I was scared to drink beer, to drink vodka,
or anything else in somebody's company,
because I was scared that I would end up like my father.
But in those times drinking was cool, nice, trendy.
"You don't want to drink with me?
Come on, let's have a drink, at least try.
If you try then you can decide whether you don't like it".
He always replied: "No, I don't want to, you won't persuade me".
I wanted to do something different,
because if 300 people are doing something which is trendy,
and you do something else,
only then do you stand out and create your own course.
When I was 18, 19, 20 years old, and put on that armour,
I knew I could drink as much as I wanted to.
I could drink champagne, vodka, wine, beer,
I knew it wouldn't wipe me out.
That my mindset was developed to such an extent,
that I knew it wouldn't hurt me.
But I simply felt stupid not to go on.
I felt it would be stupid to waste 20, 21 years of not drinking alcohol.
You had those Instagram thoughts
it would be nice to have a glass of wine at dinner with your boyfriend,
but he didn't, but that was ages ago,
and now I totally don't mind,
and I'm even very happy that he doesn't drink.
Today, when I say to serious people,
who are 35, 40, 45 years of age,
that I've never drank alcohol,
to them it's so unusual,
that they pay more attention to me.
Once you've rid your mind of drinking and sniffing each weekend,
then you don't do it, it's as simple as that.
If in the past you lead such a life,
made money and then lost it,
the probability of returning to such a way of life is high,
because you've already experienced it.
If I haven't experienced it, then it doesn't concern me.
I'm doing my thing.
I want to buy an island and not spend weekends with my pals
and later have a hangover.
He's afraid that alcohol might cloud a future opportunity
to make some super business or other mega cool things
and he wouldn't be able to make a decision
or react accordingly and timely
because of being under the influence of alcohol.
Maybe he would miss a chance due to alcohol.
So, it's better not to drink at all,
and pursue your dreams.
When you understand that you're going to die one day anyway,
your motivation to do something nice is even greater.
I'm proud of his persistency
to get out of the life we had,
and be where we are now.
How much work and energy it cost him, and effort and commitment,
which it still does everyday.
The thing was to prove, that you could do it.
To show everyone around that you can be better,
or even be the best.
To show everyone who thought, that if you don't get straight A's at school
you'll be digging ditches,
and the will to prove to them that it won't be so,
is also always quite deeply rooted in head as well.
When you have a hard childhood, and your head gives up,
it's difficult to climb out of it.
It's a serious problem, because it's all somewhere at the back of your head,
every setback, which you experience year to year,
is a setback, which you put down to that childhood.
But when your past that phase and you've coped with your childhood,
you're fucking indestructible.
It's high, it's high!
Written and directed by
On this bench Christiano Ronaldo farted,
so if you want to sniff it or sit on it...
Fuck me! Electric windows.
Okay, now let me out!
Or I'll be a diesel!
I can hardly see.
And the tank plug?
Connect it to a communicator.
In this outfit I'm too heavy and something's bound to go wrong.
Maybe it's a sign that you're too heavy and something's bound to go wrong?
On a snowboard I'm like Tony Hawk.
A snowy Tony Hawk.
I have it. "Snowboard riding basics".
179 thousand views.
I won't give you any fucking guarantee. Are you nuts?
We haven't yet left the driveway and I'm already having a collapse.
I'm washing it to show something else on these recordings.
When establishing this channel, I never thought I'd be doing such stuff.