1 00:00:01,535 --> 00:00:04,305 [dramatic music] 2 00:00:02,000 --> 00:00:07,000 Downloaded from YTS.MX 3 00:00:08,000 --> 00:00:13,000 Official YIFY movies site: YTS.MX 4 00:00:15,616 --> 00:00:17,751 [Announcer] This brother needs no introduction. 5 00:00:18,452 --> 00:00:20,721 because, to be honest, it's hard to introduce somebody 6 00:00:20,721 --> 00:00:22,923 whose name changes every other day. Okay. 7 00:00:23,391 --> 00:00:26,827 But, he's reached such a high level 8 00:00:26,827 --> 00:00:28,562 of Black excellence 9 00:00:28,562 --> 00:00:31,332 that as he continues ascending the ladder of greats, 10 00:00:31,332 --> 00:00:32,633 nobody can keep up. 11 00:00:32,633 --> 00:00:36,170 Let's welcome the one, the only, the chairman of Revolt. 12 00:00:36,170 --> 00:00:38,372 Mr. Can't Stop Won't Stop, Mr. Combs! 13 00:00:38,372 --> 00:00:41,041 [Narrator] Sean Combs, also known as Diddy, 14 00:00:41,041 --> 00:00:44,011 is a truly influential name in the music industry. 15 00:00:45,746 --> 00:00:48,882 From his humble beginnings as a songwriter and rapper, 16 00:00:48,882 --> 00:00:50,884 Diddy's talent and ambition propelled him 17 00:00:50,884 --> 00:00:52,853 to astonishing heights of success, 18 00:00:53,221 --> 00:00:55,656 making him one of the most influential moguls 19 00:00:55,656 --> 00:00:56,690 in the business. 20 00:00:57,125 --> 00:00:59,460 I'm like any audience member that's out there 21 00:01:00,228 --> 00:01:03,331 that had that dream to be somebody 22 00:01:04,432 --> 00:01:08,169 and wanting to make this culture a career. 23 00:01:08,402 --> 00:01:10,871 [Narrator] What followed was a fall like nothing else. 24 00:01:11,339 --> 00:01:13,907 Allegations of the worst kind of crimes, 25 00:01:14,208 --> 00:01:16,377 a loss of respect in the masses. 26 00:01:16,910 --> 00:01:20,581 Combs' story is one of complexity and chaos. 27 00:01:20,981 --> 00:01:23,551 [bright music] 28 00:01:24,585 --> 00:01:27,288 Diddy has consistently pushed boundaries 29 00:01:27,288 --> 00:01:29,022 and redefined industry standards 30 00:01:29,490 --> 00:01:30,991 [Combs] There's so many people that I wanna thank, 31 00:01:30,991 --> 00:01:33,294 but most importantly, I wanna thank music. 32 00:01:33,294 --> 00:01:36,764 I fell in love with music around the age of five. 33 00:01:36,764 --> 00:01:38,666 Music at times became my best friend 34 00:01:38,666 --> 00:01:40,334 when no one else was there. 35 00:01:40,668 --> 00:01:43,304 And later down the road, music even saved my life. 36 00:01:44,272 --> 00:01:46,707 [bright music] 37 00:01:46,707 --> 00:01:47,575 [Narrator] His journey 38 00:01:47,675 --> 00:01:50,110 in the music world has been extremely diverse, 39 00:01:50,444 --> 00:01:53,481 not content with just being a songwriter and rapper, 40 00:01:53,481 --> 00:01:55,449 he took on the role of a talent scout, 41 00:01:55,883 --> 00:01:58,752 discovering some of the industry's brightest stars. 42 00:01:59,153 --> 00:02:00,988 With an unmatched eye for talent 43 00:02:00,988 --> 00:02:03,624 he played a pivotal role in shaping the careers 44 00:02:03,624 --> 00:02:05,025 of numerous artists, 45 00:02:05,226 --> 00:02:07,428 elevating them to global stardom 46 00:02:08,095 --> 00:02:09,963 Producing hit after hit, 47 00:02:10,298 --> 00:02:12,700 he has always been known as a star maker. 48 00:02:13,967 --> 00:02:16,904 There was a great deal of power in the palm of his hands. 49 00:02:17,538 --> 00:02:20,541 [suspenseful music] 50 00:02:34,388 --> 00:02:37,057 [intense music] 51 00:02:40,828 --> 00:02:45,132 Born on November 4th, 1969 in Harlem, New York, 52 00:02:45,499 --> 00:02:48,602 Sean John Combs became known by various names 53 00:02:48,602 --> 00:02:52,606 such as Puff Daddy, P. Diddy, Diddy, and Puffy. 54 00:02:53,307 --> 00:02:54,808 He was raised in Mount Vernon. 55 00:02:55,175 --> 00:02:57,044 His parents were Janice Smalls, 56 00:02:57,144 --> 00:02:58,946 a model and teacher's assistant, 57 00:02:58,979 --> 00:03:02,483 and Melvin Earl Combs, a U.S. Air Force veteran. 58 00:03:03,183 --> 00:03:06,053 Despite facing challenges during his upbringing, 59 00:03:06,153 --> 00:03:09,257 Diddy's early years instilled in him a strong work ethic 60 00:03:09,257 --> 00:03:11,124 that would eventually propel him to become 61 00:03:11,124 --> 00:03:13,694 one of hip-hop's most influential figures. 62 00:03:14,295 --> 00:03:16,364 Tragedy struck early in Diddy's 63 00:03:16,364 --> 00:03:19,467 when his father passed away when he was just two years old. 64 00:03:20,100 --> 00:03:23,571 Melvin Combs, unfortunately, fell victim to a fatal shooting 65 00:03:23,571 --> 00:03:25,306 during a drug transaction 66 00:03:25,306 --> 00:03:27,508 after being mistaken for an informant. 67 00:03:28,008 --> 00:03:29,943 Though the details surrounding 68 00:03:29,943 --> 00:03:32,813 his father's death were not fully revealed to Diddy 69 00:03:32,813 --> 00:03:34,448 during his childhood, 70 00:03:34,448 --> 00:03:36,684 he gradually pieced together the puzzle. 71 00:03:36,684 --> 00:03:37,885 [Combs] I don't have that a lot of memories 72 00:03:37,885 --> 00:03:40,888 of my father, you know. 73 00:03:43,090 --> 00:03:44,492 They say, you know, 74 00:03:44,492 --> 00:03:47,295 you can't miss something you never had so, 75 00:03:49,029 --> 00:03:51,765 that's only a little ways right, 76 00:03:52,966 --> 00:03:54,968 you know, there's definitely been times as I-- 77 00:03:54,968 --> 00:03:56,970 I've gotten over that I've missed my father. 78 00:03:57,204 --> 00:03:58,939 [vibrant music] 79 00:03:58,939 --> 00:04:00,908 [Narrator] Diddy's career trajectory took shape 80 00:04:00,908 --> 00:04:03,043 as he ventured into the music industry, 81 00:04:03,210 --> 00:04:04,845 starting as a party promoter, 82 00:04:04,845 --> 00:04:07,247 background dancer, and label intern. 83 00:04:07,247 --> 00:04:10,217 However, his talent and determination propelled him 84 00:04:10,217 --> 00:04:12,353 to take on various roles, 85 00:04:12,353 --> 00:04:15,589 including talent scout, label executive, producer, 86 00:04:15,589 --> 00:04:16,924 songwriter and rapper. 87 00:04:17,291 --> 00:04:18,592 During the mid '90s, 88 00:04:18,592 --> 00:04:21,862 he emerged as one of hip-hop's prominent moguls, 89 00:04:21,862 --> 00:04:23,897 following in the footsteps of Russell Simmons, 90 00:04:24,064 --> 00:04:26,033 co-founder of Def Jam Records, 91 00:04:26,634 --> 00:04:29,670 Diddy's empire dominated the charts at the time, 92 00:04:29,937 --> 00:04:32,740 leaving a big impact on the future of rap music. 93 00:04:32,973 --> 00:04:34,842 [vibrant music] 94 00:04:34,842 --> 00:04:36,844 If you ask a group of people what hustle is, 95 00:04:36,844 --> 00:04:38,412 you're probably gonna get a lot of different answers. 96 00:04:39,347 --> 00:04:40,981 What I think is doing whatever you need to do 97 00:04:40,981 --> 00:04:42,149 to become successful. 98 00:04:42,616 --> 00:04:44,418 It takes focus, determination, 99 00:04:44,585 --> 00:04:45,886 and playing the game a little harder 100 00:04:45,886 --> 00:04:47,054 than everybody around you. 101 00:04:47,521 --> 00:04:49,657 Sean P. Diddy Combs is a hustler. 102 00:04:50,491 --> 00:04:53,060 As a matter of fact, he's what I call an extreme hustler. 103 00:04:53,394 --> 00:04:56,096 He's a producer, a performer, an actor. 104 00:04:56,564 --> 00:04:58,432 He has created a clothing empire 105 00:04:58,899 --> 00:05:01,369 and he's also responsible for one of my favorite vodkas. 106 00:05:02,503 --> 00:05:04,304 [Narrator] In 1993, 107 00:05:04,304 --> 00:05:06,374 Diddy made his mark in the music industry 108 00:05:06,374 --> 00:05:08,776 by establishing his own production company, 109 00:05:08,976 --> 00:05:10,578 Bad Boy Entertainment. 110 00:05:10,911 --> 00:05:12,746 Collaborating with both rising 111 00:05:12,746 --> 00:05:16,584 and established talents in rap, hip-hop and R&B, 112 00:05:16,584 --> 00:05:20,454 such as Mariah Carey, Boys II Men, Lil' Kim, 113 00:05:20,454 --> 00:05:22,990 Aretha Franklin, Mary J. Blige, 114 00:05:22,990 --> 00:05:25,192 Faith Evans and Biggie Smalls, 115 00:05:27,094 --> 00:05:29,763 Combs showcased his keen eye for talent 116 00:05:29,763 --> 00:05:32,065 and instinct for producing hit records. 117 00:05:32,566 --> 00:05:35,469 His contributions earned him the prestigious title 118 00:05:35,469 --> 00:05:39,139 of ASCAP's "Songwriter of the Year" in 1996. 119 00:05:42,510 --> 00:05:45,145 [Combs] It was an honor, I would say that last year, 120 00:05:45,145 --> 00:05:46,146 I had a great time. 121 00:05:46,146 --> 00:05:46,980 -[Reporter] Yeah? - I'm glad 122 00:05:46,980 --> 00:05:48,015 they invited me back. 123 00:05:48,015 --> 00:05:48,982 - [Reporter] Yeah. 124 00:05:48,982 --> 00:05:51,184 What's your favorite thing here about MTV? 125 00:05:51,184 --> 00:05:53,987 What is it about being to the people tonight, 126 00:05:53,987 --> 00:05:55,456 the audience, the show, what's up? 127 00:05:55,456 --> 00:05:56,424 What's hot about it? 128 00:05:56,424 --> 00:05:57,991 It's like the categories 129 00:05:57,991 --> 00:06:00,293 and the way they pick the winners is so different. 130 00:06:00,293 --> 00:06:01,562 It's so on the edge. 131 00:06:01,662 --> 00:06:03,163 It's more entertaining, 132 00:06:03,163 --> 00:06:04,832 more of an entertaining award show. 133 00:06:06,700 --> 00:06:08,669 [Narrator] Not content with only producing 134 00:06:08,669 --> 00:06:10,704 and remixing tracks for other artists, 135 00:06:10,871 --> 00:06:15,709 Diddy decided to venture into his own solo career in 1997. 136 00:06:16,109 --> 00:06:19,346 He released his debut single, "Can't Nobody Hold Me Down," 137 00:06:19,613 --> 00:06:21,815 which soared to the top of the U.S. charts, 138 00:06:22,049 --> 00:06:25,052 holding the number one position for almost two months. 139 00:06:25,385 --> 00:06:27,320 * On the hot track * Melt like it's hot wax * 140 00:06:27,320 --> 00:06:28,622 * Put it out all the stores 141 00:06:28,622 --> 00:06:29,890 * Bet you could shop that 142 00:06:29,890 --> 00:06:31,725 * That's right * Leave a nigga with a hot hat 143 00:06:31,725 --> 00:06:34,094 * Fronting like bad boy ain't got tracks * 144 00:06:34,094 --> 00:06:35,062 * Nigga stop that 145 00:06:35,262 --> 00:06:37,565 * There's no guy slicker than this young fly nigga * 146 00:06:37,565 --> 00:06:40,133 * Nickel-nine nigga floss you die quicker * 147 00:06:40,133 --> 00:06:42,603 * Did fed time outta town pie flipper * 148 00:06:42,603 --> 00:06:45,272 * Turn Cristal into a crooked-I sipper * 149 00:06:45,272 --> 00:06:46,707 * Everybody wanna be fast 150 00:06:46,707 --> 00:06:47,608 * See the cash 151 00:06:47,608 --> 00:06:48,976 * Fuck around they weak staff 152 00:06:48,976 --> 00:06:50,210 * Get a heat rash 153 00:06:50,210 --> 00:06:52,746 * Anything in bad boy way we smash * 154 00:06:52,746 --> 00:06:53,881 - * We smash - * Hundred G stash 155 00:06:53,881 --> 00:06:55,215 * Push a bulletproof E-Class 156 00:06:55,816 --> 00:06:57,585 [light music] 157 00:06:57,585 --> 00:06:58,752 [Narrator] This marked the beginning 158 00:06:58,752 --> 00:07:01,054 of a tremendously successful journey for Diddy 159 00:07:01,054 --> 00:07:02,222 as a solo artist. 160 00:07:02,690 --> 00:07:05,726 By this time, Bad Boy Entertainment had earned 161 00:07:05,726 --> 00:07:08,361 a staggering $100 million in record sales 162 00:07:08,361 --> 00:07:11,364 and secured a lucrative multi- million dollar management deal 163 00:07:11,364 --> 00:07:12,633 with Arista Records. 164 00:07:13,100 --> 00:07:15,603 [light music] 165 00:07:17,137 --> 00:07:19,740 Tragedy struck in 1997 166 00:07:19,740 --> 00:07:21,942 when Combs' close friend and collaborator, 167 00:07:21,942 --> 00:07:24,377 Biggie Smalls was tragically murdered. 168 00:07:26,446 --> 00:07:29,416 In response, Combs paid homage to the late artist 169 00:07:29,416 --> 00:07:32,452 by recording the tribute song, "I'll Be Missing You." 170 00:07:32,686 --> 00:07:34,988 * It seems like yesterday we used to rock the show * 171 00:07:34,988 --> 00:07:35,989 * I laced the track 172 00:07:35,989 --> 00:07:37,257 * You locked the flow 173 00:07:37,257 --> 00:07:39,459 * So far from hangin' on the block for dough * 174 00:07:39,459 --> 00:07:41,695 * Notorious, they got to know that * 175 00:07:41,695 --> 00:07:43,864 * Life ain't always what it seem to be * 176 00:07:43,864 --> 00:07:45,899 * Words can't express what you mean to me * 177 00:07:45,899 --> 00:07:47,167 * Even though you're gone 178 00:07:47,167 --> 00:07:48,301 * We still a team 179 00:07:48,301 --> 00:07:50,504 * Through your family I'll fulfill your dream * 180 00:07:50,504 --> 00:07:52,540 * In the future, can't wait to see * 181 00:07:52,540 --> 00:07:54,041 * If you open up the gates for me * 182 00:07:54,041 --> 00:07:55,509 * Reminisce some time 183 00:07:55,509 --> 00:07:57,110 * The night they took my friend * 184 00:07:57,110 --> 00:07:58,846 * Try to black it out but it plays again * 185 00:07:59,980 --> 00:08:00,981 [Narrator] The track soared 186 00:08:00,981 --> 00:08:02,950 to the top of the Billboard singles chart, 187 00:08:03,150 --> 00:08:05,853 reigning supreme for an impressive 11 weeks. 188 00:08:06,419 --> 00:08:09,723 This heartfelt tribute also served as the launching pad 189 00:08:09,723 --> 00:08:14,528 for Combs first solo album titled, "No Way Out", 1997, 190 00:08:14,895 --> 00:08:16,664 which achieved platinum status. 191 00:08:18,098 --> 00:08:20,333 The album solidified its position 192 00:08:20,333 --> 00:08:21,969 as a commercial success, 193 00:08:21,969 --> 00:08:24,672 becoming the third bestselling LP of the year. 194 00:08:25,939 --> 00:08:29,610 It's "All About the Benjamins" and "Been Around the World," 195 00:08:29,610 --> 00:08:30,978 reached number two. 196 00:08:32,179 --> 00:08:33,013 * Wanna do 197 00:08:33,013 --> 00:08:34,481 * Wanna be ballers 198 00:08:34,481 --> 00:08:36,449 * Shot-callers brawlers 199 00:08:36,449 --> 00:08:39,186 * Who be dipping in the Benz with the spoilers * 200 00:08:39,186 --> 00:08:41,321 * On the low from the Jake in the Taurus * 201 00:08:41,321 --> 00:08:44,091 * Trying to get my hands on some Grants like Horace * 202 00:08:44,091 --> 00:08:45,726 * Yeah living the raw deal 203 00:08:45,726 --> 00:08:46,894 * Three course meals 204 00:08:46,894 --> 00:08:49,062 * Spaghetti, fettuccine, and veal * 205 00:08:49,062 --> 00:08:51,699 * But still everything's real in the field * 206 00:08:51,699 --> 00:08:54,067 * And what you can't have now leave in your will * 207 00:08:54,067 --> 00:08:55,603 * But don't knock me for trying * 208 00:08:57,671 --> 00:09:00,507 [Narrator] The album also saw widespread critical success 209 00:09:00,507 --> 00:09:02,142 with Puff Daddy being nominated 210 00:09:02,142 --> 00:09:04,712 for five awards at the 40th Grammy Awards, 211 00:09:04,845 --> 00:09:07,147 winning the Grammy Award for Best Rap Album. 212 00:09:07,948 --> 00:09:10,250 It remains his bestselling album 213 00:09:10,250 --> 00:09:13,687 with over 7 million copies shipped in the United States, 214 00:09:13,687 --> 00:09:16,489 and it's still considered a classic hip-hop album. 215 00:09:18,125 --> 00:09:20,628 [light music] 216 00:09:21,028 --> 00:09:24,064 Of course, success also meant rivalry. 217 00:09:24,431 --> 00:09:27,534 As other New York hip-hop record labels were also emerging 218 00:09:27,534 --> 00:09:29,469 in the same period of time. 219 00:09:31,672 --> 00:09:34,174 [light music] 220 00:09:37,711 --> 00:09:40,881 In the early '90s, the genre experienced a shift 221 00:09:40,881 --> 00:09:42,449 with the rise of G-funk 222 00:09:42,683 --> 00:09:45,485 represented by Dr. Dre's iconic album, 223 00:09:45,686 --> 00:09:47,888 "The Chronic" in 1993. 224 00:09:50,190 --> 00:09:53,493 The release not only introduced the world to Snoop Dogg, 225 00:09:53,493 --> 00:09:56,496 but also brought immense success to Death Row Records, 226 00:09:56,563 --> 00:09:58,298 the label behind the album. 227 00:09:59,032 --> 00:10:01,501 This period witnessed the commercial dominance 228 00:10:01,501 --> 00:10:05,072 of Dre, Snoop, and the signing of Tupac Shakur. 229 00:10:07,507 --> 00:10:09,109 [light music] 230 00:10:09,109 --> 00:10:12,445 Meanwhile, New York City's hip-hop scene remained 231 00:10:12,445 --> 00:10:14,214 vibrant and impactful, 232 00:10:14,414 --> 00:10:17,818 boasting acts such as the Wu-Tang Clan, Nas, 233 00:10:18,051 --> 00:10:19,653 and a tribe called Quest, 234 00:10:19,887 --> 00:10:22,255 whose landmark albums continued to shape 235 00:10:22,255 --> 00:10:23,791 the genre's landscape. 236 00:10:25,258 --> 00:10:27,928 However, the likes of Dre, Snoop 237 00:10:27,928 --> 00:10:31,364 and Tupac enjoyed omnipresence on MTV 238 00:10:31,865 --> 00:10:34,768 and achieved unparalleled commercial success. 239 00:10:37,871 --> 00:10:41,574 Snoop's debut album, "Doggystyle" made history 240 00:10:41,574 --> 00:10:44,377 as the fastest selling hip-hop album at the time. 241 00:10:44,511 --> 00:10:47,748 With over 800,000 copies sold in its first week. 242 00:10:48,381 --> 00:10:50,550 [dynamic music] 243 00:10:50,550 --> 00:10:51,752 The album singles, 244 00:10:51,752 --> 00:10:54,387 including, "Who Am I (What's My Name)?" 245 00:10:54,421 --> 00:10:57,224 And "Gin And Juice," saw to the top of the charts 246 00:10:57,224 --> 00:10:59,392 and enjoyed significant radio airplay, 247 00:11:00,127 --> 00:11:02,529 "Doggystyle" like "The Chronic," 248 00:11:02,529 --> 00:11:05,565 featured a roster of talented rappers associated with 249 00:11:05,565 --> 00:11:08,068 or signed to Death Row Records 250 00:11:08,268 --> 00:11:11,471 such as Daz Dillinger, Kurupt, and Nate Dogg. 251 00:11:12,405 --> 00:11:15,408 However, following Dre's departure from the label, 252 00:11:15,508 --> 00:11:17,310 Snoop encountered restrictions, 253 00:11:17,377 --> 00:11:19,646 realizing that Death Row practically owned 254 00:11:19,646 --> 00:11:22,482 his creative output for a specific duration. 255 00:11:23,150 --> 00:11:26,053 Consequently, he refused to produce further tracks 256 00:11:26,053 --> 00:11:28,088 for Suge Knight in Death Row 257 00:11:28,088 --> 00:11:30,858 except for the provoking song, [beep] "Death Row" 258 00:11:30,858 --> 00:11:32,993 until his contract expired. 259 00:11:34,828 --> 00:11:36,329 Well, Snoop came along when it was a time 260 00:11:36,329 --> 00:11:38,966 when rap was a little bit different. 261 00:11:38,966 --> 00:11:41,334 It was, you know, it was the hip, hop, 262 00:11:41,334 --> 00:11:42,702 the hippy, dippy, hippy, hip. 263 00:11:42,702 --> 00:11:44,604 He came across with a whole new thing. 264 00:11:44,604 --> 00:11:46,506 It was a gangster rapping, you know, 265 00:11:46,506 --> 00:11:50,811 it just flipped the whole hip-hop thing upside down. 266 00:11:52,245 --> 00:11:53,413 First, one of the first artists 267 00:11:53,413 --> 00:11:55,348 to steal 34 million records right off the top. 268 00:11:55,348 --> 00:11:56,583 So he was the first one I call. 269 00:11:56,583 --> 00:11:58,285 So now I call him The Father of Rap. 270 00:11:58,285 --> 00:11:59,286 [laughs] 271 00:11:59,286 --> 00:12:00,353 [Reporter] Hey, he is. 272 00:12:00,353 --> 00:12:03,390 Yeah, that's the reason why all colors, all ages, 273 00:12:03,656 --> 00:12:06,059 all genres could relate to Snoop Doggy Dogg. 274 00:12:06,693 --> 00:12:08,962 [upbeat music] 275 00:12:08,962 --> 00:12:12,699 [Narrator] However, in 1994, Bad Boy Records emerged 276 00:12:12,699 --> 00:12:14,067 in the limelight with the release 277 00:12:14,067 --> 00:12:17,070 of the Notorious B.I.Gs debut album. 278 00:12:18,071 --> 00:12:21,241 "Ready To Die" sold over 4 million copies. 279 00:12:21,842 --> 00:12:24,945 This success was followed by even greater triumphs 280 00:12:24,945 --> 00:12:28,148 as Bad Boy Records consistently delivered hit after hit 281 00:12:28,148 --> 00:12:31,384 with albums from Puff Daddy, Mase, Faith Evans, 282 00:12:31,384 --> 00:12:33,086 and other notable artists. 283 00:12:34,087 --> 00:12:36,656 [upbeat music] 284 00:12:45,565 --> 00:12:49,769 The West Coast versus East Coast feud is a legendary rivalry 285 00:12:49,769 --> 00:12:53,773 that has defined the landscape of hip-hop for decades. 286 00:12:53,773 --> 00:12:57,377 Rooted in the 1990s, this intense conflict pitted 287 00:12:57,377 --> 00:13:00,881 prominent rap artists from both coasts against each other, 288 00:13:00,881 --> 00:13:04,051 igniting a battle for supremacy, lyrical dominance, 289 00:13:04,051 --> 00:13:05,986 and cultural influence. 290 00:13:07,921 --> 00:13:10,590 With iconic figures such as Tupac Shakur 291 00:13:10,590 --> 00:13:12,225 representing the West Coast, 292 00:13:12,225 --> 00:13:14,727 and the Notorious B.I.G. leading the charge 293 00:13:14,727 --> 00:13:16,096 for the East Coast, 294 00:13:16,329 --> 00:13:19,699 tensions escalated to a level that transcended music, 295 00:13:19,933 --> 00:13:23,370 encompassing personal rivalries, tragic losses, 296 00:13:23,370 --> 00:13:26,206 and a clash of distinct artistic styles. 297 00:13:30,577 --> 00:13:33,746 There was a downside to Bad Boys rise as it sparked 298 00:13:33,746 --> 00:13:36,816 the notorious East Coast versus West Coast feud, 299 00:13:37,384 --> 00:13:39,652 which is believed by some to have played a role 300 00:13:39,652 --> 00:13:42,055 in the tragic deaths of Tupac Shakur, 301 00:13:42,389 --> 00:13:44,391 and the Notorious B.I.G. 302 00:13:45,893 --> 00:13:48,361 [soft music] 303 00:13:48,528 --> 00:13:51,631 This feud, which captivated the hip-hop culture 304 00:13:51,631 --> 00:13:54,935 of the 1990s was a mix of violence and sheer horror, 305 00:13:55,302 --> 00:13:56,503 leaving behind the loss 306 00:13:56,503 --> 00:13:58,972 of two immensely influential rappers. 307 00:13:58,972 --> 00:14:01,408 [soft music] 308 00:14:09,416 --> 00:14:13,686 During the 1990s, the hip-hop landscape was vastly different 309 00:14:13,686 --> 00:14:15,088 from what it is today. 310 00:14:15,588 --> 00:14:19,059 The rivalry primarily revolved around two record labels, 311 00:14:19,292 --> 00:14:21,461 Death Row Records on the West Coast 312 00:14:21,628 --> 00:14:24,131 and Bad Boy Entertainment on the East Coast. 313 00:14:24,431 --> 00:14:28,301 Each label boasted its roster of stars with Tupac 314 00:14:28,301 --> 00:14:31,571 signed to Death Row and Biggie signed to Bad Boy. 315 00:14:32,105 --> 00:14:34,107 These artists dominated the rap charts 316 00:14:34,107 --> 00:14:36,977 along with their associates such as Snoop Dogg, 317 00:14:36,977 --> 00:14:41,248 Dr. Dre, Suge Knight, Lil' Kim, Faith Evans and Diddy. 318 00:14:43,683 --> 00:14:45,885 They achieved unprecedented record sales 319 00:14:45,885 --> 00:14:49,322 with their feud ironically fueling their commercial success 320 00:14:56,729 --> 00:14:57,830 It's important to note 321 00:14:57,830 --> 00:15:00,833 that the so-called East Coast versus West Coast feud 322 00:15:00,833 --> 00:15:03,703 was not truly about the geographical regions themselves, 323 00:15:04,071 --> 00:15:06,139 but rather about specific states: 324 00:15:06,273 --> 00:15:07,941 New York and California. 325 00:15:08,741 --> 00:15:11,911 While Baltimore is technically situated on the East Coast, 326 00:15:12,045 --> 00:15:14,781 Tupac's residence there suggest that he had harbored 327 00:15:14,781 --> 00:15:17,417 no animosity towards rappers from Baltimore, 328 00:15:17,684 --> 00:15:19,619 Philadelphia, or Miami. 329 00:15:20,687 --> 00:15:23,723 His grievance was specifically directed towards New York. 330 00:15:25,258 --> 00:15:27,860 [groovy music] 331 00:15:28,895 --> 00:15:31,564 Interestingly, the regional feud had its roots 332 00:15:31,564 --> 00:15:33,733 in the friendship between Tupac and Biggie, 333 00:15:34,234 --> 00:15:36,970 who were two of the biggest rap stars in the United States, 334 00:15:37,270 --> 00:15:39,372 alongside being close friends. 335 00:15:40,073 --> 00:15:42,142 Tupac who was born in New York, 336 00:15:42,242 --> 00:15:44,744 held no initial animosity towards the city. 337 00:15:45,245 --> 00:15:48,815 However, a single incident changed everything. 338 00:15:48,815 --> 00:15:51,151 [groovy music] 339 00:15:51,151 --> 00:15:54,887 Yeah, I like to think I'm rebel. I'm revolutionary. 340 00:15:54,887 --> 00:15:57,290 I like to think, I like to bring change. 341 00:15:58,591 --> 00:16:00,793 [groovy music] 342 00:16:01,294 --> 00:16:02,962 [Narrator] From his teenage years, 343 00:16:02,962 --> 00:16:05,132 Biggie began rapping to entertain the people 344 00:16:05,132 --> 00:16:06,099 in his neighborhood. 345 00:16:06,433 --> 00:16:09,802 He had no serious intentions of pursuing a music career, 346 00:16:10,103 --> 00:16:13,506 but his tape somehow made its way to the Source Magazine, 347 00:16:13,773 --> 00:16:15,308 who was so impressed by it 348 00:16:15,342 --> 00:16:18,111 that they featured him in their Unsigned Hype column 349 00:16:18,111 --> 00:16:19,746 in March of 1992. 350 00:16:19,912 --> 00:16:23,150 This exposure led to Biggie being approached to collaborate 351 00:16:23,150 --> 00:16:24,751 with other unsigned rappers. 352 00:16:25,018 --> 00:16:28,388 P. Diddy, who was then working as an A&R executive 353 00:16:28,388 --> 00:16:30,123 and producer for Uptown Records, 354 00:16:30,390 --> 00:16:31,924 heard about Biggie's recording 355 00:16:31,924 --> 00:16:33,593 and arranged a record deal for him. 356 00:16:34,094 --> 00:16:37,164 However, P. Diddy left Uptown soon after, 357 00:16:37,297 --> 00:16:40,633 due to a falling out with his boss, Andre Harrell. 358 00:16:41,000 --> 00:16:44,671 He went on to establish his own label, Bad Boy Records, 359 00:16:44,804 --> 00:16:48,241 and by mid 1992, Biggie had joined him. 360 00:16:48,908 --> 00:16:50,343 Before Biggie had the chance 361 00:16:50,343 --> 00:16:52,512 to release anything under Bad Boy, 362 00:16:52,812 --> 00:16:55,348 Uptown Records released some of his music 363 00:16:55,348 --> 00:16:57,950 that he had recorded during his brief time with the label. 364 00:16:58,685 --> 00:17:00,553 One notable release was a remix 365 00:17:00,553 --> 00:17:04,657 of Mary J. Blige's "Real Love," in August 1992, 366 00:17:05,024 --> 00:17:07,127 which featured a guest verse from Biggie. 367 00:17:07,494 --> 00:17:09,662 In June, 1993, 368 00:17:09,962 --> 00:17:12,899 Uptown Records released Biggie's first solo single, 369 00:17:12,899 --> 00:17:14,067 "Party and Bullshit." 370 00:17:14,067 --> 00:17:15,068 [Biggie] Okay here we go. 371 00:17:15,068 --> 00:17:16,869 * I was a terror since the public school era * 372 00:17:16,869 --> 00:17:19,739 * Bathroom passes, cutting classes, squeezing asses * 373 00:17:19,739 --> 00:17:21,574 * Smoking blunts was a daily routine * 374 00:17:21,574 --> 00:17:24,211 * Since 13, a chubby nigga on the scene * 375 00:17:24,211 --> 00:17:25,412 * I used to have the trey-deuce * 376 00:17:25,412 --> 00:17:27,180 * And the deuce-deuce in my bubble goose * 377 00:17:27,180 --> 00:17:28,881 * Now I got the MAC in my knapsack * 378 00:17:28,881 --> 00:17:29,749 * Lounging black 379 00:17:29,849 --> 00:17:31,884 * Smoking sacks up in Ac's and Sidekicks * 380 00:17:31,884 --> 00:17:33,953 * With my sidekicks rocking fly kicks * 381 00:17:33,953 --> 00:17:34,787 * Honeys want to chat 382 00:17:34,954 --> 00:17:37,023 * But all we wanna know is where the party at * 383 00:17:37,390 --> 00:17:38,891 [Narrator] During this time, 384 00:17:38,891 --> 00:17:41,428 Biggie Smalls had his first encounter with Tupac. 385 00:17:41,928 --> 00:17:43,763 The meeting took place at a party hosted 386 00:17:43,763 --> 00:17:45,298 by an LA drug dealer, 387 00:17:45,465 --> 00:17:48,601 and they bonded over food, drinks and smoking. 388 00:17:49,536 --> 00:17:52,139 Tupac, who was already an established artist, 389 00:17:52,139 --> 00:17:53,906 became a mentor to Biggie, 390 00:17:53,906 --> 00:17:54,974 and at one point, 391 00:17:55,041 --> 00:17:57,710 Biggie asked if Tupac would become his manager. 392 00:17:58,044 --> 00:18:00,847 However, Tupac advised him to stick with Diddy, 393 00:18:01,013 --> 00:18:03,650 believing that he would help him become a star. 394 00:18:07,154 --> 00:18:10,890 Around the same time, Biggie was facing financial concerns 395 00:18:10,890 --> 00:18:13,926 as he became a father to his daughter, T'yanna, 396 00:18:13,926 --> 00:18:16,229 with his high school sweetheart, Jen. 397 00:18:16,929 --> 00:18:19,966 It had become reported that Biggie returned to drug dealing 398 00:18:19,966 --> 00:18:22,602 until Diddy intervened and put a stop to it. 399 00:18:23,270 --> 00:18:26,806 In 1994, while working on his album, 400 00:18:26,973 --> 00:18:28,408 "Me Against the World" 401 00:18:28,408 --> 00:18:30,610 and collaborating with East Coast artists, 402 00:18:30,743 --> 00:18:32,645 Tupac traveled to New York. 403 00:18:32,645 --> 00:18:36,183 He was invited by a man named Ron G to record tracks 404 00:18:36,183 --> 00:18:38,985 with two up and coming rappers named Booker and Little Shawn 405 00:18:38,985 --> 00:18:40,387 at Quad Studios. 406 00:18:40,687 --> 00:18:42,822 However, upon leaving the building, 407 00:18:42,922 --> 00:18:45,458 Tupac was ambushed and shot multiple times. 408 00:18:45,925 --> 00:18:48,661 He believed that the attack was orchestrated by Biggie, 409 00:18:48,661 --> 00:18:50,963 and this incident marked the beginning of their feud. 410 00:18:51,498 --> 00:18:54,100 [groovy music] 411 00:18:55,368 --> 00:18:57,470 With Tupac forcing his record label 412 00:18:57,470 --> 00:19:00,006 and crew to take sides in what he considered a war, 413 00:19:00,307 --> 00:19:02,642 the feud between the two labels escalated. 414 00:19:05,212 --> 00:19:08,581 Shortly after Tupac released the diss track, "Hit 'Em Up," 415 00:19:08,981 --> 00:19:10,082 he was murdered. 416 00:19:10,883 --> 00:19:12,552 Following Tupac's death, 417 00:19:12,552 --> 00:19:14,587 it is widely believed that Biggie's murder 418 00:19:14,587 --> 00:19:17,590 the following year was a retaliatory act. 419 00:19:20,092 --> 00:19:22,895 Controversies and speculations have followed Diddy 420 00:19:22,895 --> 00:19:24,231 like a shadow, 421 00:19:24,464 --> 00:19:26,966 persistent rumors linking him to the tragic murder 422 00:19:26,966 --> 00:19:29,369 of the legendary rapper, Tupac Shakur, 423 00:19:29,702 --> 00:19:31,704 have cast a shadow of uncertainty 424 00:19:31,971 --> 00:19:34,307 over his otherwise remarkable career. 425 00:19:35,141 --> 00:19:38,411 Though vehemently denied, these allegations continue 426 00:19:38,411 --> 00:19:41,614 to fuel debates and intrigue within the music community. 427 00:19:43,416 --> 00:19:46,018 [groovy music] 428 00:20:12,845 --> 00:20:16,683 In 1999, Diddy released the albums, "Forever," 429 00:20:18,050 --> 00:20:19,686 "The Saga Continues..." 430 00:20:22,255 --> 00:20:23,856 and "Press Play," 431 00:20:23,856 --> 00:20:27,394 all of which achieved great commercial success. 432 00:20:27,394 --> 00:20:28,528 -[Reporter] Welcome to London. -[Combs] Thank you. 433 00:20:29,028 --> 00:20:29,962 [Reporter] You're not here for very long. 434 00:20:30,096 --> 00:20:32,265 I realize a very brief little trip to our capital, 435 00:20:32,265 --> 00:20:33,099 isn't it, at the moment. - [Combs] Yeah, yeah, 436 00:20:33,099 --> 00:20:33,933 a couple of hours. 437 00:20:34,000 --> 00:20:35,368 A couple hours just to come speak to you 438 00:20:35,568 --> 00:20:36,403 on the way home. 439 00:20:36,769 --> 00:20:37,970 -[Reporter] What can you do in a couple of hours in London? 440 00:20:37,970 --> 00:20:39,472 Have you got your plan worked out? 441 00:20:39,472 --> 00:20:40,473 Where you gonna go? 442 00:20:40,473 --> 00:20:41,308 -What you gonna do? -Yeah, I mean, 443 00:20:41,674 --> 00:20:43,610 I had a couple of interviews I had to come speak to you, 444 00:20:43,610 --> 00:20:44,744 which was very important. 445 00:20:44,744 --> 00:20:46,579 And we're having a celebration, 446 00:20:47,246 --> 00:20:48,548 you know, for my album, 447 00:20:48,548 --> 00:20:50,249 I'm going number one in the United States, 448 00:20:50,650 --> 00:20:52,885 having a celebration out here somewhere on a-- 449 00:20:52,885 --> 00:20:55,322 -at a undisclosed location. -[both laugh] 450 00:20:55,322 --> 00:20:56,456 And then right at the end of the night, 451 00:20:56,556 --> 00:20:58,791 I'm gonna just go jump on the jet and go back to New York. 452 00:20:59,492 --> 00:21:01,093 Single number two of the albums is gonna be the one 453 00:21:01,093 --> 00:21:03,029 with Christina Aguilera. - Yes, yes. 454 00:21:03,029 --> 00:21:04,931 -[Reporter] When you work with some finepeople you mentioned 455 00:21:04,931 --> 00:21:07,066 before but Christina Aguilera-- -Yeah. 456 00:21:07,066 --> 00:21:09,302 -Very jealous. [Diddy chuckles] 457 00:21:09,302 --> 00:21:10,202 You know, Christina, 458 00:21:10,269 --> 00:21:12,905 she definitely has one of the greatest voices, 459 00:21:12,905 --> 00:21:14,907 you know, in music right now. 460 00:21:14,907 --> 00:21:17,410 * Tell me 461 00:21:17,410 --> 00:21:18,711 * What you thinking about 462 00:21:18,711 --> 00:21:22,382 * When got me waiting patiently * 463 00:21:22,382 --> 00:21:25,952 * And usually I don't have to wait for nobody * 464 00:21:27,019 --> 00:21:28,488 * Boy there's something about you * 465 00:21:28,488 --> 00:21:30,790 * That really got me feeling weak * 466 00:21:31,924 --> 00:21:34,661 * And I'm trying to find the words to speak * 467 00:21:34,661 --> 00:21:37,830 * Boy I got my eyes on you 468 00:21:38,230 --> 00:21:40,500 * So tell me what you wanna do * 469 00:21:40,500 --> 00:21:42,902 * I can picture you in my room 470 00:21:42,902 --> 00:21:44,804 * Until the morning 471 00:21:45,505 --> 00:21:48,441 [Narrator] However, along with fame came trouble. 472 00:21:48,975 --> 00:21:52,745 In December 1999, Combs and his then girlfriend, 473 00:21:52,745 --> 00:21:55,147 actress/singer, Jennifer Lopez, 474 00:21:55,147 --> 00:21:57,384 were allegedly involved in a shooting incident 475 00:21:57,384 --> 00:21:58,951 at a nightclub in New York City, 476 00:21:59,251 --> 00:22:01,220 resulting in three people getting injured. 477 00:22:01,621 --> 00:22:04,223 Later on, Diddy faced legal charges, 478 00:22:04,223 --> 00:22:07,059 including four counts of illegal gun possession 479 00:22:07,059 --> 00:22:08,260 and one count of bribery. 480 00:22:08,561 --> 00:22:10,730 Prosecutors claim that he offered his driver, 481 00:22:10,730 --> 00:22:14,100 Wardel Fenderson, $50,000 to claim ownership 482 00:22:14,100 --> 00:22:16,469 of the loaded gun found at the crime scene. 483 00:22:17,203 --> 00:22:20,607 The trial began in late January 2001. 484 00:22:21,273 --> 00:22:23,410 On March 16th, 2001, 485 00:22:23,776 --> 00:22:27,947 Combs was acquitted of all charges, as was his bodyguard. 486 00:22:28,381 --> 00:22:31,951 However, his protege, rapper, Jamal Shyne Barrow, 487 00:22:32,151 --> 00:22:34,687 who was accused of firing inside the nightclub 488 00:22:34,687 --> 00:22:37,890 and injuring bystanders, was found guilty of assault, 489 00:22:38,257 --> 00:22:41,293 reckless endangerment and criminal possession of a weapon. 490 00:22:41,961 --> 00:22:44,531 [upbeat music] 491 00:22:50,703 --> 00:22:52,905 In addition to his success in music, 492 00:22:52,905 --> 00:22:55,374 Combs had established himself as an actor 493 00:22:55,374 --> 00:22:58,545 and executive producer in the film and television industry. 494 00:23:00,212 --> 00:23:03,450 [Combs] Yeah, so it's an Oliver Stone movie 495 00:23:03,450 --> 00:23:05,384 that's gonna be on Warner Brothers, 496 00:23:05,384 --> 00:23:07,153 and I'm not totally sure if I'm doing, 497 00:23:07,153 --> 00:23:09,388 everybody's just rushing so quick with it. 498 00:23:09,388 --> 00:23:12,024 But it's a movie about football, 499 00:23:12,258 --> 00:23:14,727 the Oliver Stone-- done the Oliver Stone way. 500 00:23:14,727 --> 00:23:16,863 It's about this young Black kid 501 00:23:16,863 --> 00:23:21,568 and this older coach, and it's kinda fly. 502 00:23:21,568 --> 00:23:23,102 I'm gonna let Oliver tell y'all the rest of it, 503 00:23:23,102 --> 00:23:25,472 'cause I may not be in it, I don't wanna spoil it. 504 00:23:26,539 --> 00:23:28,407 I feel great, I feel great. 505 00:23:28,741 --> 00:23:31,210 I'm like kinda speechless in the sense of, you know, 506 00:23:31,210 --> 00:23:33,980 we just won for "Undefeated" documentary, 507 00:23:33,980 --> 00:23:36,883 Best Documentary, and I'm just here, 508 00:23:37,083 --> 00:23:39,619 I wanna hurry up, get in there, have a drink and celebrate. 509 00:23:39,619 --> 00:23:41,387 [reporter faintly speaking] 510 00:23:42,922 --> 00:23:45,391 I didn't really expect to hear it to win 511 00:23:45,391 --> 00:23:47,694 'cause I never expect an award shows to actually hear it. 512 00:23:47,694 --> 00:23:50,329 So hearing it, I was in shock for a second. 513 00:23:50,329 --> 00:23:52,364 I didn't know really what to do, 514 00:23:52,364 --> 00:23:55,334 but, you know, I just yelled and screamed 515 00:23:55,334 --> 00:23:56,503 and I was, I'm happy. 516 00:23:56,503 --> 00:23:57,604 -[Reporter] You're in deep party campaign. 517 00:23:57,604 --> 00:23:58,671 -Yes. -[Reporter] About to break-- 518 00:23:58,671 --> 00:23:59,506 [loud music drowns out speaker] 519 00:23:59,506 --> 00:24:00,773 - Yes. -[Reporter] Favorite memories? 520 00:24:00,773 --> 00:24:02,041 [reporter faintly speaking] 521 00:24:02,041 --> 00:24:03,510 Ah, man, I mean, 522 00:24:03,510 --> 00:24:06,245 I mean, I think that the Vanity Fair Table, 523 00:24:06,245 --> 00:24:08,881 coffee top books kind of say it all. 524 00:24:08,881 --> 00:24:10,850 If you really go in, 525 00:24:10,850 --> 00:24:12,885 it's hard to explain, like that's the best way. 526 00:24:12,885 --> 00:24:14,687 When people ask me about it, I say, you know, 527 00:24:14,687 --> 00:24:16,489 get one of the coffee table books 528 00:24:17,189 --> 00:24:21,060 and the intimacy of this party, the exclusivity. 529 00:24:21,060 --> 00:24:25,031 And it's true old Hollywood done in a contemporary style. 530 00:24:25,565 --> 00:24:27,233 [Narrator] He has appeared in numerous films 531 00:24:27,233 --> 00:24:30,970 and partnered on TV series like "Making the Band 2." 532 00:24:31,403 --> 00:24:34,741 He has also executive produced acclaimed documentaries 533 00:24:34,741 --> 00:24:39,178 such as "Undefeated" and "Mandela: Long Walk to Freedom." 534 00:24:41,313 --> 00:24:43,650 [upbeat music] 535 00:24:44,283 --> 00:24:46,819 In 2013, he launched Revolt, 536 00:24:47,053 --> 00:24:49,121 his own music television network 537 00:24:49,121 --> 00:24:51,390 and established Revolt Films, 538 00:24:51,390 --> 00:24:52,659 a production company known 539 00:24:52,659 --> 00:24:55,962 for its successful projects like "Dope." 540 00:24:58,464 --> 00:25:00,967 The Summit is about a discussion, you know, 541 00:25:00,967 --> 00:25:03,903 we want to elevate it and open up the conversation 542 00:25:03,903 --> 00:25:06,205 to be more than just about music 543 00:25:06,205 --> 00:25:07,907 to be about our culture. 544 00:25:07,907 --> 00:25:10,009 As big as the industry is, 545 00:25:10,009 --> 00:25:11,744 like, we don't really come together. 546 00:25:11,744 --> 00:25:14,380 Like we have the Google conferences in, 547 00:25:14,380 --> 00:25:17,149 we have the, you know, 548 00:25:17,483 --> 00:25:19,786 the different conferences around the world, 549 00:25:20,219 --> 00:25:22,488 but we don't have conferences for hip-hop 550 00:25:22,488 --> 00:25:25,257 and the business of hip-hop and the culture. 551 00:25:25,457 --> 00:25:28,294 And so this is here to fill that void 552 00:25:28,294 --> 00:25:30,697 and you know, to be able to bring it here, 553 00:25:30,697 --> 00:25:33,165 started in Brooklyn, then go to Atlanta, 554 00:25:33,465 --> 00:25:35,735 and then go to LA, you know, 555 00:25:35,735 --> 00:25:37,737 you know, I think it's important 556 00:25:37,737 --> 00:25:39,405 because that's what gave birth to me. 557 00:25:39,572 --> 00:25:42,609 Conferences like this gave birth to me 558 00:25:42,609 --> 00:25:44,711 and also other executives like myself. 559 00:25:45,578 --> 00:25:47,246 I think information is the key. 560 00:25:47,246 --> 00:25:50,216 I think we're in a renaissance right now, 561 00:25:50,683 --> 00:25:55,387 and I think there's a whole new generation of entrepreneurs 562 00:25:55,688 --> 00:25:57,890 that need information, that need guidance, 563 00:25:58,057 --> 00:26:00,392 that need to put some support behind their dream. 564 00:26:00,660 --> 00:26:02,128 And that's what it's about. 565 00:26:02,128 --> 00:26:06,032 It's about going from, you know, 566 00:26:06,032 --> 00:26:08,968 just making hit records to steppin up to the responsibility 567 00:26:08,968 --> 00:26:11,503 of sharing the information and the power to information. 568 00:26:11,570 --> 00:26:13,740 It's empowerment, it's unification, 569 00:26:13,740 --> 00:26:17,109 and it's also, bringing us together in a form of ownership 570 00:26:17,376 --> 00:26:19,178 and also educating us, you know, 571 00:26:19,178 --> 00:26:21,213 and I think it's needed for the culture. 572 00:26:21,213 --> 00:26:23,015 Well, first of all, Revolt, 573 00:26:23,015 --> 00:26:24,984 what I love about the word Revolt is that 574 00:26:24,984 --> 00:26:26,619 it's really about being a disruptor. 575 00:26:26,619 --> 00:26:29,255 And I'm a disruptor, so of course, first of all, 576 00:26:29,255 --> 00:26:31,190 anything that Diddy does, I wanna be a part of it. 577 00:26:31,190 --> 00:26:32,725 Second of all, I remember attending 578 00:26:32,725 --> 00:26:35,327 the first Revolt Conference n Miami. 579 00:26:35,327 --> 00:26:36,763 And what I really love is that 580 00:26:36,763 --> 00:26:38,731 it's not one of those boring conferences 581 00:26:38,731 --> 00:26:40,466 or a boring summit where you sit around 582 00:26:40,466 --> 00:26:42,601 and listen to [beep] that you really don't care about. 583 00:26:42,601 --> 00:26:45,738 On top of that, the "Dream In Black" campaign 584 00:26:45,738 --> 00:26:49,375 that I've seen from AT&T organically really integrating 585 00:26:49,375 --> 00:26:52,812 our culture into what matters to us is just amazing. 586 00:26:52,812 --> 00:26:54,747 So when they invited me, I had to come. 587 00:26:54,747 --> 00:26:58,217 Revolt has definitely put themselves 588 00:26:58,217 --> 00:26:59,886 as a skeletal brand out here 589 00:26:59,886 --> 00:27:02,221 for culture and pushing the conversation, 590 00:27:02,221 --> 00:27:03,455 so I'm just here to help. 591 00:27:03,622 --> 00:27:05,624 Yeah, 'cause I think we need to remind ourselves 592 00:27:05,624 --> 00:27:07,994 that we have platforms that actually celebrate 593 00:27:07,994 --> 00:27:10,262 what we're doing out here in our own time. 594 00:27:10,262 --> 00:27:12,031 You know, a lot of times, whether you're influencer 595 00:27:12,031 --> 00:27:14,767 or artist or visionary, we're just creating, 596 00:27:14,767 --> 00:27:17,369 we're posting on Instagram, we're showing all we have, 597 00:27:17,369 --> 00:27:20,272 but, you know, events like this kinda give us a platform 598 00:27:20,272 --> 00:27:21,941 where we can all be together 599 00:27:21,941 --> 00:27:23,575 and kind of talk about what we're doing. 600 00:27:23,575 --> 00:27:26,012 So I think we're organically creating culture 601 00:27:26,445 --> 00:27:29,581 and Revolt and AT&T are able to help us curate that. 602 00:27:29,581 --> 00:27:32,418 [soft music] 603 00:27:32,418 --> 00:27:33,886 [Narrator] Throughout the years, 604 00:27:33,886 --> 00:27:35,855 Combs also demonstrated his commitment 605 00:27:35,855 --> 00:27:38,457 to making a positive impact on society. 606 00:27:39,025 --> 00:27:42,061 He founded Daddy's House Social Programs, 607 00:27:42,061 --> 00:27:44,964 an organization dedicated to assisting inner city youth 608 00:27:45,364 --> 00:27:49,135 through initiatives such as tutoring, life skill classes, 609 00:27:51,771 --> 00:27:53,740 and an annual summer camp. 610 00:27:54,306 --> 00:27:57,143 Additionally, he joined forces with Jay-Z 611 00:27:57,143 --> 00:27:58,745 to pledge $1 million for the support 612 00:27:58,745 --> 00:28:01,580 of Hurricane Katrina victims in 2005, 613 00:28:01,981 --> 00:28:04,984 while also, donating clothing from his Sean John line 614 00:28:04,984 --> 00:28:06,585 to those affected. 615 00:28:07,253 --> 00:28:09,688 [soft music] 616 00:28:22,568 --> 00:28:25,604 Diddy's partnership with CIROC Vodka showcases 617 00:28:25,604 --> 00:28:27,406 his business ingeniosity. 618 00:28:27,740 --> 00:28:32,711 In 2007, he entered into a 50-50 partnership with Diageo, 619 00:28:33,112 --> 00:28:34,914 the parent company of CIROC, 620 00:28:35,081 --> 00:28:37,683 and turned it into a massively successful brand. 621 00:28:38,550 --> 00:28:41,620 Within a year, the brand's production skyrocketed 622 00:28:41,620 --> 00:28:44,490 from a few thousand bottles to 2 million cases. 623 00:28:46,793 --> 00:28:49,495 I mean, I think it's no puzzle that, you know, 624 00:28:49,495 --> 00:28:52,331 I have, and a couple of other 625 00:28:52,331 --> 00:28:54,733 counterparts, have affected this industry. 626 00:28:55,034 --> 00:28:57,469 Whether it was our support of Cristal 627 00:28:57,669 --> 00:28:59,538 and them not appreciating us, 628 00:28:59,772 --> 00:29:01,808 which shouldn't really drink Cristal anymore, 629 00:29:01,808 --> 00:29:03,142 doesn't really taste good. 630 00:29:03,142 --> 00:29:04,143 Drink CIROC. 631 00:29:04,143 --> 00:29:05,511 [Attendee] Oh. [laughs] 632 00:29:05,511 --> 00:29:07,213 I'm trying to tell you if you're wondering, drink CIROC, 633 00:29:07,213 --> 00:29:10,016 it tastes better, especially, I'm gonna tell you about my-- 634 00:29:10,016 --> 00:29:11,550 I have a drink called The Diddy. 635 00:29:11,550 --> 00:29:15,021 It's the bestselling drink in my Justin's Restaurants, 636 00:29:15,187 --> 00:29:17,056 and it's made by CIROC Vodka 637 00:29:17,589 --> 00:29:21,193 and mixed with lemonade, pineapple and cranberry juice. 638 00:29:21,293 --> 00:29:23,863 And you mix that up with a little bit of sour mix 639 00:29:23,863 --> 00:29:27,533 and trust me, you'll be all right, you know, 640 00:29:27,533 --> 00:29:28,500 [attendees laughing] 641 00:29:28,500 --> 00:29:30,002 but drink responsibly. 642 00:29:30,002 --> 00:29:32,604 But you know, we have affected 643 00:29:32,604 --> 00:29:34,941 from the "Pass the Courvoisier" 644 00:29:34,941 --> 00:29:38,644 with the sales on that going up over 30% during a time 645 00:29:38,644 --> 00:29:40,980 when that category was going down 646 00:29:41,447 --> 00:29:43,950 to what we were able to do with Cristal 647 00:29:43,950 --> 00:29:46,018 to even now with the impact 648 00:29:46,018 --> 00:29:47,786 we've been able to have on tequila, 649 00:29:47,954 --> 00:29:50,456 you know, this is an organic progression. 650 00:29:50,456 --> 00:29:53,092 It just took me time to find something that, 651 00:29:53,092 --> 00:29:54,593 you know, I believed in. 652 00:29:54,593 --> 00:29:57,229 And, but I wouldn't say that I'm gonna market it 653 00:29:57,229 --> 00:29:58,164 to African Americans. 654 00:29:58,430 --> 00:30:02,801 I'm not gonna market it to rappers or hip-hop listeners. 655 00:30:02,801 --> 00:30:03,970 I'm going to, I mean, you know, 656 00:30:03,970 --> 00:30:06,205 anybody that wants something better, you know, 657 00:30:06,505 --> 00:30:08,607 anybody that's out there in the lifestyle, 658 00:30:08,607 --> 00:30:11,210 drinking responsibly and they looking for something better, 659 00:30:11,210 --> 00:30:13,712 this is gonna be their drink of choice. 660 00:30:15,347 --> 00:30:16,682 -[Reporter] Introduce-- -I think that would be 661 00:30:16,682 --> 00:30:17,984 too easy for me to do. 662 00:30:18,084 --> 00:30:20,586 I'm really coming to do things better every time I do things 663 00:30:20,586 --> 00:30:22,288 like revolutionize the game. 664 00:30:22,989 --> 00:30:25,591 [gentle music] 665 00:30:26,993 --> 00:30:28,961 [Narrator] This venture not only transformed the image 666 00:30:28,961 --> 00:30:31,663 of luxury within the hip-hop community, 667 00:30:31,663 --> 00:30:34,033 but also positioned Diddy as a key figure 668 00:30:34,033 --> 00:30:37,203 in the realm of rappers turned spirit entrepreneurs. 669 00:30:38,971 --> 00:30:41,473 [gentle music] 670 00:30:41,607 --> 00:30:43,342 Yeah, I think that one of the things 671 00:30:43,342 --> 00:30:45,978 when we hear this concept, the artist celebration, 672 00:30:46,245 --> 00:30:47,779 the artist celebration is in the details. 673 00:30:47,779 --> 00:30:50,416 If you come to any of my function, it's about the details 674 00:30:50,416 --> 00:30:52,018 It's about the right lighting, the right music, 675 00:30:52,018 --> 00:30:53,986 the right ambiance, the right people. 676 00:30:53,986 --> 00:30:57,223 And I think that, I think this, 677 00:30:57,223 --> 00:31:00,659 the industry has tackled, you know, drunk driving, 678 00:31:00,659 --> 00:31:02,061 and not driving drunk. 679 00:31:02,061 --> 00:31:03,862 I think it's a bigger platform that we're gonna talk about, 680 00:31:03,862 --> 00:31:05,364 which is drinking responsibly. 681 00:31:05,364 --> 00:31:07,466 You have to know when you've had your limit, 682 00:31:07,733 --> 00:31:09,801 when you know it's too far, 683 00:31:09,801 --> 00:31:11,337 when it's not healthy for your body. 684 00:31:11,337 --> 00:31:15,341 And I think that body's also, by me having this platform, 685 00:31:15,341 --> 00:31:20,312 I will be able to create a unique creative PSAs 686 00:31:20,546 --> 00:31:24,483 and also, gather a great group of people around, 687 00:31:24,483 --> 00:31:27,086 making this something that is a public mission 688 00:31:27,086 --> 00:31:28,387 to make sure that when people ar 689 00:31:28,387 --> 00:31:30,856 and they're of age, that they drink responsibly. 690 00:31:30,856 --> 00:31:32,458 That they don't, 691 00:31:32,458 --> 00:31:34,260 they're not in close trying to drink their sorrows away 692 00:31:34,260 --> 00:31:36,562 or going too far and they're not, 693 00:31:36,562 --> 00:31:38,130 it's just about going too far. 694 00:31:38,130 --> 00:31:40,232 I take pride of being an ambassador of cool, 695 00:31:40,232 --> 00:31:41,367 and when you see somebody 696 00:31:41,367 --> 00:31:43,469 and they've had one too many, 697 00:31:43,469 --> 00:31:45,972 that's one of the most unsexy looks you could have. 698 00:31:45,972 --> 00:31:48,174 And it does not fit in the art of celebration. 699 00:31:48,174 --> 00:31:50,042 And we will not have that at CIROC. 700 00:31:50,042 --> 00:31:51,043 -[Reporter] That's-- -[Combs] This is 701 00:31:51,043 --> 00:31:52,044 a very exciting time. 702 00:31:52,044 --> 00:31:54,947 I'm from Harlem and Mount Vernon, New York, 703 00:31:54,947 --> 00:31:57,649 and, you know, to grow up in those neighborhoods, 704 00:31:57,649 --> 00:31:59,451 we always saw Times Square 705 00:31:59,451 --> 00:32:01,253 as something that was so overwhelming. 706 00:32:01,253 --> 00:32:03,889 And to now be able to take over Times Square, you know, 707 00:32:03,889 --> 00:32:05,424 as a New York boy, 708 00:32:06,392 --> 00:32:07,859 I'm just proud and happy to be here. 709 00:32:07,859 --> 00:32:09,895 This is truly a humbling experience. 710 00:32:09,895 --> 00:32:11,863 The whole campaign is about step into the circle, 711 00:32:11,863 --> 00:32:13,032 it's about the inner circle. 712 00:32:13,032 --> 00:32:14,967 So when I talk about this circle, 713 00:32:14,967 --> 00:32:18,337 I talk about my inner circle of 714 00:32:18,337 --> 00:32:20,339 We about to do it, I love my friends and I love y'all. 715 00:32:20,339 --> 00:32:21,940 Let's go! 716 00:32:21,940 --> 00:32:24,743 [gentle music] 717 00:32:24,743 --> 00:32:26,745 - [Narrator] In 2009, Combs formed 718 00:32:26,745 --> 00:32:28,747 and produced the musical group, 719 00:32:28,747 --> 00:32:30,782 Diddy - Dirty Money, 720 00:32:30,782 --> 00:32:32,651 which released their debut album, 721 00:32:32,651 --> 00:32:35,287 "Last Train to Paris," in 2010. 722 00:32:35,287 --> 00:32:37,056 -[Combs] Yes. -[Reporter] What can-- 723 00:32:37,056 --> 00:32:38,390 and what to expect? 724 00:32:38,390 --> 00:32:39,858 I mean, an experience, 725 00:32:39,858 --> 00:32:41,293 we're gonna perform a couple of new songs, 726 00:32:41,293 --> 00:32:42,294 you know what I mean? 727 00:32:42,294 --> 00:32:43,429 We're gonna do some old songs, 728 00:32:43,495 --> 00:32:46,098 some old bad boy songs gonna help Diddy with, of course, 729 00:32:46,098 --> 00:32:47,099 a little medley or something. 730 00:32:47,099 --> 00:32:49,268 I mean, we're gonna have fun tonight 731 00:32:49,268 --> 00:32:51,203 -when we show up. -I hope people ready to sweat 732 00:32:51,203 --> 00:32:53,405 because we might go over our time. 733 00:32:53,405 --> 00:32:54,706 We might just have a good time 734 00:32:54,706 --> 00:32:55,841 -out there tonight. -Yeah. 735 00:32:55,941 --> 00:32:57,976 [Reporter] Now Dawn, you are a set artist in your own right. 736 00:32:57,976 --> 00:32:59,378 How part is it, how important is 737 00:32:59,378 --> 00:33:00,912 for you to be part of the group? 738 00:33:00,912 --> 00:33:03,149 I mean, well, I was a part of a group before, 739 00:33:03,149 --> 00:33:04,383 you know, so it was, 740 00:33:04,383 --> 00:33:05,484 but this is a whole different level 741 00:33:05,484 --> 00:33:07,086 of awesomeness right here. 742 00:33:07,086 --> 00:33:08,720 But you know what? It feels good 743 00:33:08,720 --> 00:33:11,457 I always, like Puff says, it feels good to work with a team. 744 00:33:11,457 --> 00:33:13,625 I'm better with a team and these people make me better 745 00:33:13,625 --> 00:33:15,961 and I just feel like my lighting looks better 746 00:33:15,961 --> 00:33:18,030 when I have two people next to me. 747 00:33:18,030 --> 00:33:19,365 Things just look a little bit better 748 00:33:19,365 --> 00:33:21,033 when I have people that have support with me. 749 00:33:21,033 --> 00:33:22,368 So it feels good. 750 00:33:22,368 --> 00:33:25,371 And to be here and have y'all see how greatly we really are 751 00:33:25,371 --> 00:33:27,206 and what we could be, we sharing it with y'all first. 752 00:33:27,206 --> 00:33:29,708 So y'all get the raw and uncut, new, dirty money. 753 00:33:29,708 --> 00:33:31,310 I mean, how great is that? 754 00:33:32,911 --> 00:33:35,447 [gentle music] 755 00:33:47,659 --> 00:33:49,228 [Narrator] While many of his friends ventured 756 00:33:49,228 --> 00:33:50,896 into the clothing industry, 757 00:33:50,896 --> 00:33:53,699 Diddy distinguished himself by infusing his brand 758 00:33:53,699 --> 00:33:56,102 with elements of luxury and grandeur. 759 00:33:58,970 --> 00:34:00,906 This approach mirrored his strategy 760 00:34:00,906 --> 00:34:04,343 and subsequent ventures wherein he provided his clientele 761 00:34:04,343 --> 00:34:06,112 with aspirational products 762 00:34:06,112 --> 00:34:07,746 and fulfilled their desires 763 00:34:07,746 --> 00:34:10,949 with what he refers to as a supreme product. 764 00:34:12,884 --> 00:34:14,420 Hey everybody! 765 00:34:14,420 --> 00:34:15,887 -Hello. -[Man] How y'all doing? 766 00:34:16,188 --> 00:34:17,989 Welcome to Macy's. 767 00:34:17,989 --> 00:34:20,859 [Combs] This has been a partnership of over 13 years 768 00:34:21,193 --> 00:34:23,262 that is constantly 769 00:34:23,262 --> 00:34:25,964 and still evolving in a positive direction. 770 00:34:26,365 --> 00:34:29,401 Today, us opening up our own shops, 771 00:34:29,401 --> 00:34:32,304 it will give us our own unique identity 772 00:34:33,405 --> 00:34:35,574 and give you a piece of the lifestyle that we're trying 773 00:34:35,574 --> 00:34:38,144 to also give you through the clothes and apparel. 774 00:34:38,144 --> 00:34:41,413 This is the first of many shops that we hope to open 775 00:34:41,413 --> 00:34:43,649 in the 400 doors that we're in with Macy's. 776 00:34:43,649 --> 00:34:46,152 And I just look forward to the future. 777 00:34:46,152 --> 00:34:47,353 Yes, you got the big one. 778 00:34:47,353 --> 00:34:48,387 [camera clicking] 779 00:34:48,387 --> 00:34:49,455 Go. 780 00:34:49,455 --> 00:34:51,223 [camera clicking] 781 00:34:51,223 --> 00:34:52,291 There you go. 782 00:34:52,291 --> 00:34:55,694 [crowd applauding] 783 00:34:55,694 --> 00:34:57,095 Thank you so much. 784 00:34:57,095 --> 00:34:58,430 All right, come in everybody, 785 00:34:58,430 --> 00:34:59,465 Come on in everybody. 786 00:34:59,465 --> 00:35:00,866 Come look around. 787 00:35:01,733 --> 00:35:04,336 [gentle music] 788 00:35:06,405 --> 00:35:07,706 [Narrator] As a result, 789 00:35:07,706 --> 00:35:09,241 Diddy received the prestigious 790 00:35:09,241 --> 00:35:11,377 "Menswear Designer of the Year" 791 00:35:11,377 --> 00:35:14,980 from the Council of Fashion Designers of America in 2004, 792 00:35:15,381 --> 00:35:17,983 making him the first Black designer to be honored 793 00:35:17,983 --> 00:35:20,486 in that category since 1981. 794 00:35:20,819 --> 00:35:23,689 This disruption in the industry's landscape continues 795 00:35:23,689 --> 00:35:26,024 to influence the present day 796 00:35:26,024 --> 00:35:29,328 as Fashion Week shows prominentl feature creators of color 797 00:35:29,328 --> 00:35:32,298 who seamlessly blend street wear and high fashion. 798 00:35:33,064 --> 00:35:34,300 [gentle music] 799 00:35:34,733 --> 00:35:36,735 [Reporter] You're a man known for his fashion sense. 800 00:35:36,735 --> 00:35:38,136 You obviously have your own fashion range, 801 00:35:38,136 --> 00:35:39,004 which has done really well. 802 00:35:39,137 --> 00:35:41,407 People may not know that you've won awards-- 803 00:35:41,407 --> 00:35:42,641 - Yeah. -[Reporter] Year in, year out 804 00:35:42,641 --> 00:35:44,410 for your clothing line, haven't you as well? 805 00:35:44,410 --> 00:35:46,212 Yeah, I won the, 806 00:35:46,212 --> 00:35:48,347 they call it the Oscar of the Fashion Awards. 807 00:35:48,347 --> 00:35:49,981 It's called CFDA Award, 808 00:35:50,382 --> 00:35:52,751 and it's a top honor you could get as a designer-- 809 00:35:52,751 --> 00:35:54,620 [Reporter] Not bad, though uh, 810 00:35:54,620 --> 00:35:56,087 I was hoping maybe you could give us some tips. 811 00:35:56,087 --> 00:35:58,490 I mean, I struggle as you can see. 812 00:35:58,490 --> 00:35:59,725 -I was thinking. -No, I mean, to be honest, 813 00:35:59,725 --> 00:36:00,592 you look right, 814 00:36:00,792 --> 00:36:02,261 the look that you have on right now is really in, 815 00:36:02,261 --> 00:36:04,095 it's really chic. 816 00:36:04,095 --> 00:36:06,498 It's really the trendy look right now, 817 00:36:06,498 --> 00:36:09,335 you know, three piece suits are in, heavily, 818 00:36:09,335 --> 00:36:12,671 especially with jeans or with corduroys or, you know, 819 00:36:12,671 --> 00:36:14,340 dressing it up or dressing down 820 00:36:14,340 --> 00:36:16,375 the way you want it to dress up or dress down, 821 00:36:16,375 --> 00:36:18,009 you know, a little bit of dirt on your sneakers, 822 00:36:18,009 --> 00:36:19,978 -gives some character. -[Reporter] Wuite a lot of dirt. 823 00:36:19,978 --> 00:36:21,313 I think you've be too kind there 824 00:36:21,313 --> 00:36:23,982 I am quite, very dirty sneakers gives you 825 00:36:23,982 --> 00:36:26,352 a lot of character. [laughs] 826 00:36:26,652 --> 00:36:27,786 [Reporter] I took the waistcoat look from you 827 00:36:27,786 --> 00:36:28,754 and Justin Timberlake. 828 00:36:28,754 --> 00:36:30,989 I thought if he can rock it, I'll give it a go. 829 00:36:30,989 --> 00:36:31,823 - Yeah, yeah, yeah. -[Reporter] Doesn't mean I can 830 00:36:32,258 --> 00:36:34,192 dance like him and I don't quite get the girls like he does but-- 831 00:36:34,192 --> 00:36:35,261 Yeah, yeah, yeah, yeah, yeah. 832 00:36:35,261 --> 00:36:36,628 [Reporter] worth a shot, isn't it? 833 00:36:36,628 --> 00:36:39,498 Yeah I mean, you look good. It's a great cut. 834 00:36:39,665 --> 00:36:41,833 I mean, definitely the British are known for 835 00:36:41,833 --> 00:36:45,136 some of the best cuts in the world on suit, so, 836 00:36:45,136 --> 00:36:46,572 and you look good, man. 837 00:36:46,572 --> 00:36:47,973 [Reporter] Oh, thank you very much. 838 00:36:50,175 --> 00:36:51,843 [Narrator] The brand's unapologetic defiance 839 00:36:51,843 --> 00:36:54,413 of conventions has become the new standard. 840 00:36:54,413 --> 00:36:57,215 And Sean John can be credited with blurring the boundaries 841 00:36:57,215 --> 00:36:59,285 between different styles. 842 00:37:02,421 --> 00:37:05,857 Sean Combs continues to embody the same determination 843 00:37:05,857 --> 00:37:07,493 and entrepreneurial spirit 844 00:37:07,493 --> 00:37:10,161 in his philanthropy endeavors and political activism. 845 00:37:10,762 --> 00:37:13,299 Recently, he took a leading role in responding 846 00:37:13,299 --> 00:37:15,667 to the water crisis in Flint, Michigan, 847 00:37:15,667 --> 00:37:19,371 by pledging 1 million bottles of his AQUAhydrate water 848 00:37:19,371 --> 00:37:22,140 and providing long-term assistance to the area. 849 00:37:25,176 --> 00:37:28,847 When I tasted this water, I fell in love with this water. 850 00:37:28,847 --> 00:37:31,049 It was that simple. 851 00:37:31,049 --> 00:37:36,054 I really do not like the taste of a majority of the waters 852 00:37:36,121 --> 00:37:38,424 that are on the market. 853 00:37:38,424 --> 00:37:40,125 I'm just a regular consumer, 854 00:37:40,125 --> 00:37:44,363 looking for something always that makes me feel good 855 00:37:44,363 --> 00:37:45,631 and tastes good. 856 00:37:45,631 --> 00:37:48,934 But the real story behind my involvement is that 857 00:37:48,934 --> 00:37:50,669 I grew up in Harlem, New York, 858 00:37:50,669 --> 00:37:56,775 and the favorite beverage of Harlem was Kool-Aid, 859 00:37:57,909 --> 00:38:02,414 Kool-Aid, all flavors made with a half a pound 860 00:38:02,414 --> 00:38:03,749 of bag of sugar. 861 00:38:03,749 --> 00:38:05,150 [attendee laughs] 862 00:38:05,150 --> 00:38:09,688 And throughout the years, that was my beverage of choice. 863 00:38:09,688 --> 00:38:11,089 I would never drink water. 864 00:38:12,223 --> 00:38:13,992 That's why I have so much flavor 865 00:38:14,593 --> 00:38:16,328 -[reporter laughs] -and so much-- [laughs] 866 00:38:16,328 --> 00:38:18,864 [reporters laughing] 867 00:38:20,131 --> 00:38:22,501 But no, I was a Kool-Aid kid. 868 00:38:22,968 --> 00:38:23,869 I never drank water. 869 00:38:23,869 --> 00:38:25,404 As I started getting older 870 00:38:25,404 --> 00:38:27,272 and as I started having kids, 871 00:38:27,272 --> 00:38:28,306 the importance of having balance 872 00:38:28,306 --> 00:38:31,109 in my life became more important to me. 873 00:38:31,943 --> 00:38:34,780 Water, the different waters tasted like chemicals. 874 00:38:34,780 --> 00:38:39,451 They didn't what this water has, the alkalinity, 875 00:38:40,686 --> 00:38:43,689 the pH level, the balance that I need. 876 00:38:43,689 --> 00:38:45,391 So I fell in love with this water, 877 00:38:45,391 --> 00:38:48,059 and that's the most important thing for me 878 00:38:48,059 --> 00:38:49,828 as far as getting into a busines 879 00:38:50,228 --> 00:38:52,364 is falling in love with something 880 00:38:52,364 --> 00:38:55,300 that will naturally be in my lifestyle. 881 00:38:55,300 --> 00:38:58,670 I knew that this was the water for me to be in business with 882 00:39:00,672 --> 00:39:02,173 because my kids loved it. 883 00:39:02,408 --> 00:39:05,544 I have six kids and once I saw them starting to drink water 884 00:39:05,544 --> 00:39:07,245 because they have my DNA 885 00:39:07,245 --> 00:39:10,248 and they were also Kool-Aid kids 886 00:39:12,050 --> 00:39:14,285 it was something that, 887 00:39:15,086 --> 00:39:18,089 it was proven to me that we could have success in it. 888 00:39:18,390 --> 00:39:21,226 Mark is probably the only person I could say 889 00:39:21,226 --> 00:39:22,694 that works harder than me, 890 00:39:23,028 --> 00:39:25,163 that knows how to market as good as me. 891 00:39:25,631 --> 00:39:27,933 And this is a war that we're gonna take 892 00:39:27,933 --> 00:39:29,200 all the way to the top. 893 00:39:29,200 --> 00:39:31,169 [gentle music] 894 00:39:32,137 --> 00:39:34,506 [Narrator] In August 2016, 895 00:39:34,506 --> 00:39:37,342 Combs launched the Capital Preparatory Harlem School, 896 00:39:37,709 --> 00:39:40,746 a charter school he founded in Harlem, New York, 897 00:39:40,746 --> 00:39:43,482 further exemplifying his commitment to education. 898 00:39:44,550 --> 00:39:47,553 [singer vocalizing] 899 00:39:52,791 --> 00:39:55,827 Undoubtedly, Diddy is an influential mogul 900 00:39:55,827 --> 00:39:58,730 who has left an undeniable mark on the music industry, 901 00:39:59,030 --> 00:40:00,732 particularly in hip-hop, 902 00:40:01,433 --> 00:40:02,801 but it was not to last. 903 00:40:02,968 --> 00:40:04,703 [suspenseful music] 904 00:40:04,703 --> 00:40:07,272 In the same year, a video was released, 905 00:40:07,506 --> 00:40:09,775 the video appears to show Combs assaulting 906 00:40:09,775 --> 00:40:12,578 his former girlfriend, Cassandra Ventura, 907 00:40:12,578 --> 00:40:14,646 in a Los Angeles hotel hallway. 908 00:40:14,946 --> 00:40:16,748 - I was-- [beep] 909 00:40:17,783 --> 00:40:19,751 I mean, I hit rock bottom, 910 00:40:20,686 --> 00:40:22,353 but I make no excuses. 911 00:40:22,353 --> 00:40:25,591 My behavior on that video, it's inexcusable. 912 00:40:27,025 --> 00:40:30,462 I take full responsibility for my actions in that video. 913 00:40:32,698 --> 00:40:34,265 [Reporter] Now, Combs shared that video 914 00:40:34,265 --> 00:40:35,534 on social media this morning. 915 00:40:35,534 --> 00:40:37,669 He's reacting to this 2016 video 916 00:40:37,669 --> 00:40:39,070 that came to light on Friday 917 00:40:39,070 --> 00:40:42,273 showing him punching and kicking his longtime girlfriend 918 00:40:42,273 --> 00:40:45,511 and protege, Cassie Ventura, in a hallway of this hotel. 919 00:40:45,744 --> 00:40:47,245 [Narrator] Since this incident 920 00:40:47,245 --> 00:40:48,780 many allegations have risen, 921 00:40:48,780 --> 00:40:50,482 claiming Combs had been involved 922 00:40:50,482 --> 00:40:52,083 in the sex trafficking industry 923 00:40:52,417 --> 00:40:54,620 alongside sexual assault. 924 00:40:54,620 --> 00:40:56,254 Music producer, Rodney Jones, 925 00:40:56,254 --> 00:40:58,456 filed a similar suit to Cassie's 926 00:40:58,456 --> 00:41:01,126 alleging Combs abused him over a year long period 927 00:41:01,126 --> 00:41:03,695 while he lived on Combs property as a collaborator. 928 00:41:04,630 --> 00:41:06,632 The suit did not come to fruition, 929 00:41:06,965 --> 00:41:10,802 but it did act as a spotlight on Combs' potential misdoings. 930 00:41:11,369 --> 00:41:14,339 Further claims came from plaintiff April Lampros, 931 00:41:14,339 --> 00:41:16,742 regarding Combs' alleged sexual assault 932 00:41:16,742 --> 00:41:19,310 between 1995 and 2001. 933 00:41:19,711 --> 00:41:21,780 Similar claims were also provided 934 00:41:21,780 --> 00:41:23,815 by former model Crystal McKinney, 935 00:41:24,015 --> 00:41:25,483 who claimed the rapper drugged 936 00:41:25,483 --> 00:41:27,886 and sexually assaulted her in 2003. 937 00:41:28,787 --> 00:41:30,255 Combs response to the onslaught 938 00:41:30,255 --> 00:41:33,191 of further allegations have remained as such, 939 00:41:34,459 --> 00:41:36,562 "Let me be absolutely clear, 940 00:41:36,562 --> 00:41:39,330 I did not do any of the awful things being alleged. 941 00:41:39,898 --> 00:41:43,769 I will fight for my name, my family, and for the truth." 942 00:41:44,603 --> 00:41:46,204 After the allegations, 943 00:41:46,204 --> 00:41:48,807 Combs stepped down as chairman of Revolt, 944 00:41:48,807 --> 00:41:50,942 alongside receiving a colossal amount 945 00:41:50,942 --> 00:41:52,644 of negative media attention. 946 00:41:53,211 --> 00:41:54,913 Combs' honorary degree 947 00:41:54,913 --> 00:41:57,616 from Howard University was subsequently revoked. 948 00:41:57,883 --> 00:42:00,686 Furthermore, the mogul was axed from Miami. 949 00:42:01,352 --> 00:42:03,589 The statement from Commissioner David Suarez 950 00:42:03,589 --> 00:42:04,990 goes as followed; 951 00:42:06,625 --> 00:42:09,895 "As long as I am a city commissioner of Miami beach, 952 00:42:10,128 --> 00:42:12,263 women beaters, sexual predators, 953 00:42:12,263 --> 00:42:14,733 and pedophiles will have no place in our city." 954 00:42:16,134 --> 00:42:20,205 As of summer 2024, Combs has not been formally charged 955 00:42:20,205 --> 00:42:23,174 or accused by federal prosecutors of any crime. 956 00:42:23,909 --> 00:42:27,112 Many of Combs' friends have distanced themselves from him 957 00:42:27,112 --> 00:42:29,014 whilst others remain loyal, 958 00:42:29,214 --> 00:42:31,883 eager to support the artist against the allegations. 959 00:42:33,151 --> 00:42:36,054 Sean Combs is a complicated individual. 960 00:42:36,054 --> 00:42:39,390 On one hand, he demonstrated a visionary approach, 961 00:42:39,390 --> 00:42:41,993 showcasing his ability to recognize talent 962 00:42:42,193 --> 00:42:43,729 and seize opportunities, 963 00:42:44,262 --> 00:42:45,831 from founding his label 964 00:42:45,831 --> 00:42:49,901 to pioneering successful venture like CIROC and Sean John, 965 00:42:50,135 --> 00:42:53,739 Diddy's entrepreneurial spirit has made him a trailblazer. 966 00:42:54,272 --> 00:42:55,306 On the other hand, 967 00:42:55,440 --> 00:42:58,243 the scandals and allegations have undoubtedly impacted 968 00:42:58,243 --> 00:42:59,577 the rapper's image. 969 00:42:59,745 --> 00:43:02,681 With his admittance to assaulting his ex-girlfriend 970 00:43:02,681 --> 00:43:05,817 to receiving a jaw-dropping degree of allegations, 971 00:43:05,817 --> 00:43:08,353 it's no surprise that P. Diddy has become 972 00:43:08,353 --> 00:43:10,889 one of the most talked about names in the music industry 973 00:43:10,889 --> 00:43:13,291 for better or for worse. 974 00:43:14,926 --> 00:43:17,462 [tense music] 975 00:43:26,404 --> 00:43:28,974 [gentle music] 976 00:43:44,455 --> 00:43:47,225 [dramatic music]