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[80S SYNTH MUSIC PLAYING]
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[MUSIC STOPS]
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I think one of the problems
today in the hobby
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is that kids today
are just looking at it for investment value.
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I'd rather collect newer cards
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'cause they're excellent
potential for investment.
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I think all the old cards
are great.
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I mean, they're worth
a lot of money
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and they do bring some
spirit of baseball.
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MAN: Well, some of the kids
are getting--
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Maybe they're too
sophisticated to be collectors.
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Now they want to be investors,
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which is really he wrong
approach to a nice hobby.
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A hobby is a hobby is a hobby.
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You know,
it's like collecting rocks.
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What are you going to do,
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buy one and sell one
the next day?
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You know, you collect them
to admire them and look at them.
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[DRAMATIC STRING MUSIC PLAYING]
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MAN: COVID 19 pandemic
has taken its toll.
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The same can't be said
for the sports trading card industry.
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WOMAN: Two
LeBron James cards
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and a Giannis
Antetokounmpo card
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each sold for
more than $1,000,000.
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AUCTIONEER: $190,000,
do I hear 200?
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200 I have. How about 220?
220 I have. Let's go 240.
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MAN 2: The trend is celebrities
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who play trading card games.
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MAN 3: There's over
four seconds left, just broke the $73,000.
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MAN 4: I know this is
a lot of money,
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but this is what everybody
has been wanting lately.
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WOMAN 2: The final cost
could exceed $10 million.
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MAN 4: I'm at $340,000.
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Final call.
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Last chance.
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$360,000.
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WOMAN 3: A record $6.6 million.
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WOMAN 4: $12.6 million.
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This makes it the most
valuable sports card of all time.
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[PENSIVE PIANO MUSIC PLAYING]
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- MAN: How's my shirt looking?
- INTERVIEWER: Good.
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- How's my hair?
- Great.
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Thank you.
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So I'm Paul Sullivan,
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for 13 years I was
the "Wealth Matters" columnist
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at theNew York Times.
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In March of 2018,
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I decided to look at
the trading card market.
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The resulting column
was titled,
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"Some Traders
Study Stock Prices.
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Others monitor the '52 Mantle."
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I end up writing 608 columns
in 13 years.
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You know, over a million words.
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You know, talked to
some 5000 people.
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But I remember
this one because,
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when it was something
like trading cards,
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there's always a
"why now?" component,
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like, why would I write
about this now?
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And the reason
I wrote about it is because
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PWCC was introducing this index.
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So an index that they had
created with trading cards
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and it was modeled
on the S&P 500.
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At the time that
I wrote this column,
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the PWCC Index
had beat the S&P 500
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by almost two times as much.
They had double the returns.
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And so that was striking.
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Whenever I'd write
about these things like trading cards,
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they always fell into
a category that I come back to again and again.
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And that was
passion investments.
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You know, people always hope
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that they're going
to buy something
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and it's going to,
it's going to boom.
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But for you to do it in
any sort of intelligent way,
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you have to know
that you just love this thing.
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You just love this thing.
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And if it increases
in value, great.
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And if it doesn't, well,
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you have this thing
that you love.
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REPORTER:
Collectors have been buying up full stocks of baseball cards,
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basketball cards
and Pokemon cards
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and then reselling them online.
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COVID was something that,
you know, nobody obviously expected to happen, right?
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And when it happened, there's
a lot of chatter in our industry
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thinking the market's
going to crash.
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And then come April,
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everyone started getting
into their old collections.
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WOMAN: Thanks to
the surge of livestream sports card sales,
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the sports card trading market
is projected to grow from $14 billion in 2019
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to nearly $100 billion
by the year 2027.
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You know, the Jordan
documentary was coming out, so there was hype on that.
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I've never seen
another documentary do anything like what that did.
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Before the boom,
a Michael Jordan rookie was $35,000
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the height of the boom,
$800,000.
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CHRIS: Wayne Gretzky's 1979
O-Pee-Chee rookie card
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that one sold at auction
for just under 1.4 million.
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JESSE: We had a Brady
sell for 2.88 million,
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privately sold a LeBron
for 5.2 million.
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Patrick Mahomes
cards sell for 4.3 million.
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If you were in on the right
product at the right time, you made money.
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In the last six months
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trading cards,Yu-Gi-Oh!,
Pokemon andMagic,
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we've sold $8 million worth.
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$8 million in two auctions.
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[BOTH SHOUTING]
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Record breaking sales,
including one today, a card sold for $5.9 million.
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This industry just
went absolutely crazy.
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We were selling
two cards per second.
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We did 2 billion
in sales in 2020
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and 2 billion in sales
halfway through 2021.
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[SHOUTING EXCITEDLY]
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We went from
25 employees pre-COVID, to now over 110.
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Pre-pandemic, It was
a struggle at that time.
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We worked on margins
like five, 10% before.
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Now you can average
like around 80 to 120000 at shows.
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CHRIS: Through the pandemic,
the governments printed trillions of dollars
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to try and help the economy
and stabilize the economy,
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but that's going to create
inflation down the road.
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And one of the things that
you hedge against inflation
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is by buying hard assets.
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A lot of the people that are
doing the buying are in that,
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you know, demographic
that grew up in the '80s,
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going to all these shows
and they love sports cards.
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So all those
confluence of events
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are coming together
over the last 18 months
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to create this perfect storm
that we're seeing.
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[CHATTING INDISTINCTLY]
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PAUL: About 15 months after
writing that first column on baseball cards,
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I received an email
from a reader
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who said, you know,
"I have a-- I don't think you got the full story."
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Five grown men were fighting
over trading cards
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outside the Brookfield Target.
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REPORTER:
The fight all starting at the Wauwatosa Target
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over claims
the man in all black
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let people cut the line
to buy sports trading cards.
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MAN: When a business gets hot,
a hobby gets hot,
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there's always a seedy element
that might be jumping in
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to take advantage
of the situation.
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REPORTER: There was even
a man who pulled a gun on another customer
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just to get Pokemon cards.
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Target trading card collectors
turned Target into a sneaker camp out war zone.
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We've learned
this shooting happened
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after a shoplifting incident
inside of this Target,
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involving Pokemon cards
and a pizza.
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Target is reportedly
taking trading cards off of their shelves.
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MAN: So now you've got these
retail flippers lining up at Target.
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They're going in,
they're gonna buy a $30 box.
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Immediately go to eBay,
flip it for 100, $150.
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It's all about
supply and demand.
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A scarcity that's driven up
the price of a box of new cards like this one, about $400.
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There's a big majority of it,
they're doing for return on investment.
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This is almost like
the golden ticket, Willy Wonka theory.
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Then you've got people
just scamming each other online.
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There have been times,
even online from these last couple of years
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where people have purchased
one of these vintage boxes
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and they've cracked it open
and it's been fake cards.
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It's fake.
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MAN: Logan Paul paid three
and a half million dollars for Pokemon cards.
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They're fake.
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- MAN 2: A fake resealed
booster box... - It's a resealed box.
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MAN 3: Get the[BLEEP]
out of here, bro.
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MAN 4: That's not good.
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A man from Georgia spent $58,000
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of a COVID relief fund loan
on a Pokemon card.
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People are insane.
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These were two submissions
that we had to us.
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Two Jordan rookies.
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But everything about
this card is fake.
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They got us, guys.
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About a five minute
smash and grab.
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ROB: We have had
scary situations, scary characters
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come through here
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and we've actually
had a recent situation where...
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[BLEEPING]
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[MAN TALKING]
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You got to cut that.
Okay, cut that second thing.
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PAUL: The markets for nostalgia
have been distorted by adults.
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Full stop. And it's
trickled down to kids.
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That says something
really sad about
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where we are with
these childhood hobbies
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that give, you know,
texture to to our early lives
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and give us stories to tell
when we're adults.
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MIKE: All right, guys,
welcome back in.
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Another a new podcast,
Sports Cards Nonsense,
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brought to you by
The Ringer Podcast Network.
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As always, I'm your host,
Mike Gioseffi.
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As always, he is my wife's
third favorite cousin...
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- And your favorite
best friend? - MIKE: Fair.
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00:09:32,354 --> 00:09:34,443
- Jesse Gibson is my name.
Thank you, sir. - There you go.
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Now that we've
established bloodlines,
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what are we doing today
by means of actual content?
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- What's the story?
- We got to do Hobby 101.
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I think we just start
by explaining the ecosystem.
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Let's go right
from the streamline.
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So where does this whole thing
trickle down from?
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Yeah, I want to know
about manufacturers.
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- Distributors.
- Okay.
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Basically everything there
is coming from top down.
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[CLASSICAL STRING MUSIC PLAYING]
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MIKE: Short answer,
starts with manufacturing.
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Topps, Panini,
they make the cards.
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00:10:01,775 --> 00:10:03,298
They send them out
to distributors
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00:10:03,341 --> 00:10:05,300
who do just that,
distribute the cards.
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00:10:07,345 --> 00:10:09,434
Then come into play
the retailers,
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00:10:09,478 --> 00:10:12,612
local card shops
and breakers, retail locations.
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00:10:13,787 --> 00:10:15,136
And then at the
end of the day, right,
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00:10:15,179 --> 00:10:18,443
the most important part,
the collectors.
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From there you kind of
have options on what to do with the cards.
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You can grade them,
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00:10:23,231 --> 00:10:25,668
use different auction houses,
secondary markets.
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00:10:27,496 --> 00:10:29,541
So there's definitely
a streamline of things,
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00:10:29,585 --> 00:10:32,240
but at the end of the day,
it then just comes down to the collector, right?
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00:10:32,283 --> 00:10:35,112
If there's nobody who
has a love and a passion for these cards,
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00:10:35,156 --> 00:10:37,071
everything above
that is useless.
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00:10:37,114 --> 00:10:40,378
So that's really where the
true lifeblood of this hobby is.
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00:10:40,422 --> 00:10:42,729
Okay, so that's
where we are now.
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00:10:42,772 --> 00:10:45,253
But can we maybe
take it back a little bit?
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00:10:45,296 --> 00:10:46,558
How did this all begin?
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00:10:50,911 --> 00:10:54,001
- INTERVIEWER:
Yeah. Get his name. - Yeah. I mean, I can...
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00:10:54,044 --> 00:10:56,003
I've got a little bit of
wiggle room if we need it.
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00:10:56,046 --> 00:10:58,832
INTERVIEWER: Wanna just
lead him a little bit?
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CHRIS:
So these are some of the highlights
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00:11:00,529 --> 00:11:02,705
in our upcoming vintage
platinum night sports auction.
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00:11:02,749 --> 00:11:05,926
This is a 1912 Plow's Candy
Ty Cobb card.
226
00:11:05,969 --> 00:11:07,797
This is an extremely rare set.
227
00:11:07,841 --> 00:11:11,148
There's only a handful
of examples known
228
00:11:11,192 --> 00:11:13,716
and this is the highest
graded example of a Ty Cobb.
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00:11:13,760 --> 00:11:17,677
This will sell for 200,000
plus in the auction.
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00:11:17,720 --> 00:11:21,898
Uh, this is a 1951 Bowman
Mickey Mantle rookie card.
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00:11:21,942 --> 00:11:24,161
This is an example of what
the cards did look like
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00:11:24,205 --> 00:11:26,598
before '52 Topps came out
and changed the game.
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00:11:26,642 --> 00:11:31,865
And this card will bring
around $400,000 in the auction.
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00:11:31,908 --> 00:11:35,564
So I think the first
trading card is known as a "Peck and Snyder",
235
00:11:35,607 --> 00:11:40,047
and it was the
Cincinnati Red Stockings.
236
00:11:40,090 --> 00:11:44,704
So initially, you know,
cards were packaged with tobacco products,
237
00:11:46,531 --> 00:11:50,144
then it graduated
to candy and gum.
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00:11:50,187 --> 00:11:53,147
In 1915, you get
the Cracker Jack set,
239
00:11:55,671 --> 00:11:58,021
1933, you get
the Goudey Gum Company
240
00:11:58,065 --> 00:11:59,893
producing the
historic Goudey set.
241
00:12:01,851 --> 00:12:04,811
And then Topps really
shifted the market in '52
242
00:12:04,854 --> 00:12:08,249
and created the modern era
of card collecting
243
00:12:08,292 --> 00:12:11,513
using imagery of the players,
statistics on the back,
244
00:12:11,556 --> 00:12:14,081
created that larger size.
245
00:12:14,124 --> 00:12:15,909
[VINTAGE BASEBALL
COVERAGE PLAYING]
246
00:12:17,824 --> 00:12:19,608
MAN: The Mickey Mantle story
is one that--
247
00:12:19,651 --> 00:12:21,088
It almost sounds
like lore, right?
248
00:12:21,131 --> 00:12:22,959
It almost sounds like
people made this up.
249
00:12:23,003 --> 00:12:25,309
"Oh, the most expensive
card of all time was dumped in the ocean."
250
00:12:27,529 --> 00:12:29,270
CHRIS: Yeah,
so the tale goes that
251
00:12:29,313 --> 00:12:32,926
Topps produced the
second series of '52 Topps,
252
00:12:32,969 --> 00:12:37,931
and they weren't able
to get them distributed to stores in time.
253
00:12:37,974 --> 00:12:40,498
And eventually
at some point in the '50s,
254
00:12:40,542 --> 00:12:44,024
they put them on a barge
and went off the coast of New Jersey
255
00:12:44,067 --> 00:12:46,374
and just dumped
all the '52 Topps cases.
256
00:12:47,810 --> 00:12:50,987
If there was one
'52 Topps case left right now,
257
00:12:51,031 --> 00:12:53,207
it would sell
for over $10 million.
258
00:12:53,250 --> 00:12:54,774
Yeah. [LAUGHS]
259
00:12:55,992 --> 00:12:58,429
MIKE: In 1965,
Topps buys Bowman.
260
00:12:58,473 --> 00:13:00,605
Really making them king.
261
00:13:00,649 --> 00:13:04,348
Then you have Panini
first entering the game in Italy with soccer cards.
262
00:13:04,392 --> 00:13:07,308
'70s and '80s.
Fleer and Topps are battling it out,
263
00:13:07,351 --> 00:13:10,398
even had Fleer suing Topps,
claiming they're a monopoly.
264
00:13:10,441 --> 00:13:12,617
By the '80s
even into the '90s,
265
00:13:12,661 --> 00:13:15,142
everybody's interested,
advertising everywhere.
266
00:13:15,185 --> 00:13:17,927
Baseball cards are in
every kid's hand at one point.
267
00:13:17,971 --> 00:13:21,061
JESSE: So in the '90s,
you know, we had this mass production.
268
00:13:21,104 --> 00:13:24,760
There was a ton of demand
for it and they over-printed basically everything.
269
00:13:24,804 --> 00:13:28,372
CHRIS: And so, you know,
values went down on sports cards across the board.
270
00:13:28,416 --> 00:13:31,854
So that was what's
called the junk wax era.
271
00:13:31,898 --> 00:13:34,901
JOSH: The basic economic forces
played out the way they're supposed to play,
272
00:13:34,944 --> 00:13:39,166
except that nobody had
any transparency into supply.
273
00:13:39,209 --> 00:13:40,950
This is pre-Internet, right?
274
00:13:40,994 --> 00:13:43,039
Everybody thought they were
the only ones that had 12
275
00:13:43,083 --> 00:13:44,649
you know, an upright
Ken Griffey Jr. rookies,
276
00:13:44,693 --> 00:13:46,651
but we all had 12 Griffey's.
277
00:13:46,695 --> 00:13:48,131
So they tried to
create more rarity
278
00:13:48,175 --> 00:13:49,785
and so they started
serial numbering cards.
279
00:13:50,873 --> 00:13:53,658
That leaned into
signing of cards,
280
00:13:53,702 --> 00:13:55,573
and then jersey patch cards,
281
00:13:55,617 --> 00:13:58,054
game used jersey cards.
282
00:13:58,098 --> 00:14:00,143
It's not just a piece
of cardboard now.
283
00:14:00,187 --> 00:14:03,668
It's, "Wow, this is a piece
of Jordan's jersey, his autograph." You know?
284
00:14:03,712 --> 00:14:05,670
Now we could keep
a piece of history.
285
00:14:08,848 --> 00:14:11,633
MIKE: 2005 rolls around,
Fleer declares bankruptcy.
286
00:14:11,676 --> 00:14:15,071
So now we've got Topps,
Upper Deck, Panini kind of all competing.
287
00:14:15,115 --> 00:14:17,117
And then really the back
half of that decade,
288
00:14:17,160 --> 00:14:20,250
we see Panini start
to get super aggressive, getting licensing,
289
00:14:20,294 --> 00:14:23,340
which would obviously
not allow other manufacturers to make cards.
290
00:14:23,384 --> 00:14:26,561
Then, at that point,
It is all Panini for everything except baseball.
291
00:14:26,604 --> 00:14:28,302
And that's what Topps
was left with.
292
00:14:28,345 --> 00:14:30,695
Topps had baseball,
Upper Deck had hockey,
293
00:14:30,739 --> 00:14:32,784
Panini kind of everything else.
294
00:14:32,828 --> 00:14:35,483
Then in 2021, that's really
when everything starts to change, right?
295
00:14:35,526 --> 00:14:37,137
Fanatics enters the game.
296
00:14:37,180 --> 00:14:39,966
Here you've got a ten ton
monster just coming in
297
00:14:40,009 --> 00:14:43,186
that is already just the player
when it comes to apparel,
298
00:14:43,230 --> 00:14:45,188
now they're coming
into the card game.
299
00:14:45,232 --> 00:14:48,539
You know, decades ago,
Fleer thought Topps maybe was a bit of a monopoly.
300
00:14:48,583 --> 00:14:51,020
Well, now Fanatics comes in
and acquires baseball,
301
00:14:51,064 --> 00:14:54,110
basketball and football
licensing exclusive,
302
00:14:54,154 --> 00:14:55,807
which is just unheard of.
303
00:14:55,851 --> 00:14:57,374
I mean, these really are
going to be the people
304
00:14:57,418 --> 00:14:59,681
who set the table for
the card market going forward.
305
00:14:59,724 --> 00:15:02,597
Okay, so Fanatics
gets all this licensing.
306
00:15:02,640 --> 00:15:04,381
What's going to go on
with Panini?
307
00:15:04,425 --> 00:15:05,992
What happens
with Topps now?
308
00:15:06,035 --> 00:15:07,776
Do they just go out of business?
309
00:15:07,819 --> 00:15:12,694
MAN 1: Topps,
for the first time in over 70 years,
310
00:15:12,737 --> 00:15:18,047
will not produce
officially licensed Major League Baseball cards.
311
00:15:18,091 --> 00:15:20,223
MAN 2: Fanatics moving
beyond commerce.
312
00:15:20,267 --> 00:15:23,052
MAN 3: They're going
to be the exclusive trading card producer
313
00:15:23,096 --> 00:15:26,664
for football cards,
baseball cards and basketball cards
314
00:15:26,708 --> 00:15:29,015
I've already seen on YouTube
a couple of places,
315
00:15:29,058 --> 00:15:33,802
guys are saying, "All right,
so what's the downside here? What could happen?"
316
00:15:33,845 --> 00:15:36,283
I think their current approach
317
00:15:36,326 --> 00:15:38,981
- will absolutely
destroy the hobby. - I do too.
318
00:15:39,025 --> 00:15:40,591
They're going to want
to hit some home runs
319
00:15:40,635 --> 00:15:44,117
very, very early on
to gain collectors trust
320
00:15:44,160 --> 00:15:49,035
as they navigate through
being basically the monopoly in the trading card industry.
321
00:15:49,078 --> 00:15:52,038
Honestly, at this point,
I think there's room for some skepticism.
322
00:15:52,081 --> 00:15:55,084
Like, are they going to come in
and just make this big business and totally ruin everything?
323
00:15:55,128 --> 00:15:57,217
A hobby we all have
loved for years.
324
00:15:57,260 --> 00:15:59,219
Or do they come in and it's,
325
00:15:59,262 --> 00:16:01,221
"Hey, we're going
to really make things a little bit more professional."
326
00:16:01,264 --> 00:16:04,789
MAN: Josh Luber,
the founder of StockX,
327
00:16:04,833 --> 00:16:08,532
is going to be the person
who is going to run this new company,
328
00:16:08,576 --> 00:16:12,406
JOSH: Sneakers going legal,
an accessible investment opportunity,
329
00:16:12,449 --> 00:16:15,061
a democratized stock market.
330
00:16:15,104 --> 00:16:17,585
He's a collector,
more so than even I am.
331
00:16:17,628 --> 00:16:19,587
So that actually
instilled in me
332
00:16:19,630 --> 00:16:23,025
that this isn't just
big corporate America coming in to rule the hobby.
333
00:16:23,069 --> 00:16:24,592
This is like a dude
who loves the hobby.
334
00:16:24,635 --> 00:16:27,421
So I think he'll keep the
restraints on some things.
335
00:16:29,989 --> 00:16:32,165
My name is Josh Luber.
336
00:16:32,208 --> 00:16:38,084
I am currently the co-founder
and Chief Vision Officer for Fanatics Trading Cards,
337
00:16:38,127 --> 00:16:43,176
which is a new business
that I started with Fanatics and with Michael Rubin
338
00:16:43,219 --> 00:16:45,917
to, uh, to make trading cards.
339
00:16:45,961 --> 00:16:47,528
It is majority owned
by Fanatics,
340
00:16:47,571 --> 00:16:50,574
but also is owned by
the leagues and players associations
341
00:16:50,618 --> 00:16:52,750
that are equity partners
in the business as well.
342
00:16:52,794 --> 00:16:56,754
We raised $350 million,
a $10 billion valuation,
343
00:16:56,798 --> 00:16:58,713
which is pretty extraordinary,
344
00:16:58,756 --> 00:17:00,845
considering we hadn't
even started to change the business yet.
345
00:17:00,889 --> 00:17:02,499
And now we get to go
and build a business.
346
00:17:02,543 --> 00:17:06,025
We take over the licenses when
the current licenses expire.
347
00:17:06,068 --> 00:17:08,114
So Topps
has two more years on baseball
348
00:17:08,157 --> 00:17:10,246
and Panini has four more years
on basketball and football.
349
00:17:10,290 --> 00:17:13,815
People have talked openly
that maybe we would buy those companies.
350
00:17:13,858 --> 00:17:16,035
If that were to happen,
we would take over those licenses earlier.
351
00:17:16,078 --> 00:17:19,299
If not, we'd be on the sidelines
until those licenses kick in.
352
00:17:19,342 --> 00:17:22,563
But the starting point is
that we're now a physical trading card company
353
00:17:22,606 --> 00:17:25,392
and we have the licensing
for baseball, basketball and football.
354
00:17:25,435 --> 00:17:28,003
But I'm sure we'll do
a lot of other things as well.
355
00:17:28,047 --> 00:17:29,309
But, like, how cool is that?
356
00:17:29,352 --> 00:17:32,355
And it's got a sticker
from whatever store.
357
00:17:32,399 --> 00:17:35,228
it was, $49,99.
It was crossed out and sold for $14 99.
358
00:17:35,271 --> 00:17:37,186
There's two types
of people, right?
359
00:17:37,230 --> 00:17:39,145
These either people
that are collectors and people who are not.
360
00:17:39,188 --> 00:17:44,063
And particularly
our generation,i t was around stuff, right?
361
00:17:44,106 --> 00:17:46,108
I mean, we can talk all about,
362
00:17:46,152 --> 00:17:48,067
like, the newer generation
and digital and NFTs and the whole thing,
363
00:17:48,110 --> 00:17:53,681
but like, we grew up
in the heart of Nike basketball advertising.
364
00:17:53,724 --> 00:17:56,118
And the fact that
we get to come back and it cycles change,
365
00:17:56,162 --> 00:17:59,165
but now that we're the ones
that are creating culture,
366
00:17:59,208 --> 00:18:02,168
our generation are now
the ones that are creating culture,
367
00:18:02,211 --> 00:18:04,039
so we get to
bring this stuff back.
368
00:18:04,083 --> 00:18:05,867
[MELODIC STRING MUSIC PLAYING]
369
00:18:12,874 --> 00:18:16,356
MAN: I started collecting cards
back in late 1974
370
00:18:16,399 --> 00:18:19,228
with my earliest memories
of the ice cream man, basically.
371
00:18:19,272 --> 00:18:21,361
That was
your local hobby shop.
372
00:18:24,146 --> 00:18:26,540
There's like these
corner stores, bodega,
373
00:18:26,583 --> 00:18:29,020
and they just have,
like, loose packs there.
374
00:18:29,064 --> 00:18:33,895
And I remember not eating lunch
and then using my allowance to just open packs.[LAUGHS]
375
00:18:35,549 --> 00:18:37,681
JOSH: I still remember
the second grade
376
00:18:37,725 --> 00:18:39,901
and running into 7-Eleven
with a friend
377
00:18:39,944 --> 00:18:42,382
and he pointed
at theGarbage Pail Kids
378
00:18:42,425 --> 00:18:44,123
and he said, "Have you
ever seen these before?"
379
00:18:44,166 --> 00:18:46,255
And I said, "No."
And so we grabbed a couple of packs
380
00:18:46,299 --> 00:18:48,953
and open them up in the car
and I was hooked.
381
00:18:50,738 --> 00:18:52,218
JOSH: There was a tiny
little card shop
382
00:18:52,261 --> 00:18:53,828
that opened right around
the corner from my house.
383
00:18:53,871 --> 00:18:56,004
You'd walk in, there was
just packs everywhere.
384
00:18:56,047 --> 00:19:01,314
The price of packs were crazy
at the time, you know, packs of cards costing $2.
385
00:19:01,357 --> 00:19:03,664
JESSE: The card shop
that I went to as a kid
386
00:19:03,707 --> 00:19:08,408
was definitely your
stereotypical 1990s card shop.
387
00:19:08,451 --> 00:19:10,018
Things everywhere.
388
00:19:10,061 --> 00:19:12,368
You know, an owner who kind of
just had the shop as,
389
00:19:12,412 --> 00:19:16,155
you know, a thing on the side
really more for enjoyment than turning a profit.
390
00:19:19,288 --> 00:19:23,336
JESSE: That nostalgia
when you get back into it, you remember that feeling.
391
00:19:23,379 --> 00:19:25,120
you remember
going into the card shops,
392
00:19:25,164 --> 00:19:26,904
the smell of it,
you remember all that.
393
00:19:26,948 --> 00:19:28,689
And so, you know,
394
00:19:28,732 --> 00:19:31,344
when I got back
into the industry, it brought all that back.
395
00:19:31,387 --> 00:19:35,348
MITCH: Your hobby wouldn't
exist in the state that it is without the stores,
396
00:19:35,391 --> 00:19:37,263
Card stores are
still the lifeblood.
397
00:19:37,306 --> 00:19:40,831
I mean, you go from
manufacturer to distributor to the card store,
398
00:19:43,312 --> 00:19:45,880
ROB: Local card shop's
a billboard for the industry,
399
00:19:45,923 --> 00:19:48,491
and the more billboards
for the industry,
400
00:19:48,535 --> 00:19:52,669
the more people
recognize, "This is still available to me."
401
00:19:52,713 --> 00:19:53,975
And there's a sense
of community.
402
00:19:54,845 --> 00:19:58,588
[INDISTINCT CHATTERING]
403
00:20:09,295 --> 00:20:12,123
- You ready? Okay.
- INTERVIEWER: All ready.
404
00:20:12,167 --> 00:20:15,605
My name is Dani Sanchez,
also known as SuperDuperDani on YouTube.
405
00:20:15,649 --> 00:20:18,129
I am a full time
Pokemon content creator
406
00:20:18,173 --> 00:20:20,001
and I've been making videos
for over ten years now.
407
00:20:20,044 --> 00:20:21,045
Not bad.
408
00:20:25,485 --> 00:20:27,965
DANI: [ON VIDEO]
Hey guys, I have nine packs
409
00:20:28,009 --> 00:20:29,837
of legendary collection,
which is--
410
00:20:29,880 --> 00:20:34,537
Why do I sound so weird?
Is that even me?
411
00:20:34,581 --> 00:20:36,322
What happened
in the last ten years?
412
00:20:36,365 --> 00:20:38,541
I don't know.
[CHUCKLES] I blacked out.
413
00:20:40,064 --> 00:20:44,591
I had gotten these cards
from a comic shop in my hometown
414
00:20:44,634 --> 00:20:47,637
and they happened to have
a selection of vintage cards.
415
00:20:47,681 --> 00:20:50,118
Three packs for $10.
416
00:20:50,161 --> 00:20:55,166
Now, these boxes
don't sell for less than, like, $30,000 for a whole box.
417
00:20:55,210 --> 00:20:56,559
DANI: [ON VIDEO] Oh, cool.
418
00:20:56,603 --> 00:20:58,387
I don't have this card.
419
00:20:58,431 --> 00:21:01,651
Back in the day,
people weren't collecting cards like they are now.
420
00:21:01,695 --> 00:21:03,218
Like the pristine,
mint condition.
421
00:21:03,262 --> 00:21:05,351
Like, not a single bit
of edge wear.
422
00:21:05,394 --> 00:21:09,703
Like, it did not matter
back then that I had the cards on a table and just, like,
423
00:21:09,746 --> 00:21:11,705
set them on the table
to line them up.
424
00:21:11,748 --> 00:21:15,056
Since the individual cards,
some of them are worth hundreds of dollars,
425
00:21:15,099 --> 00:21:19,582
like it's way
higher stakes for them to be in gem mint condition.
426
00:21:19,626 --> 00:21:22,890
- DANI: [ON VIDEO] Oh, wow.
- [LAUGHING]
427
00:21:22,933 --> 00:21:25,632
- Oh, wow. Wow.
- [LAUGHING]
428
00:21:25,675 --> 00:21:27,416
Like that! Like that!
429
00:21:27,460 --> 00:21:31,028
You're not supposed
to slam the cards on the table like that.
430
00:21:31,072 --> 00:21:34,945
It is bad vintage card
opening etiquette, Dani.
431
00:21:34,989 --> 00:21:37,905
- -DANI: [ON VIDEO]
Look at that. - [LAUGHS]
432
00:21:37,948 --> 00:21:41,648
Little does she know that
Charizard just sold for $15,000, gem mint.
433
00:21:41,691 --> 00:21:44,346
That was a comment
that was left one month ago
434
00:21:44,390 --> 00:21:47,044
on this video
that's ten years old. [LAUGHS]
435
00:21:50,004 --> 00:21:51,571
What is Pokemon?
436
00:21:51,614 --> 00:21:53,268
Okay. Okay.
437
00:21:53,312 --> 00:21:55,749
Honestly, I don't know
how to explain Pokemon,
438
00:21:55,792 --> 00:21:58,795
because I assume
that everybody's heard of it in some capacity.
439
00:21:58,839 --> 00:22:00,928
Pokemon. [LAUGHS]
440
00:22:00,971 --> 00:22:03,626
So Pokemon is... is a...
441
00:22:03,670 --> 00:22:08,196
[ANNOUNCER] Are you ready
to be the ultimate Pokemon master trainer?
442
00:22:08,239 --> 00:22:09,371
Yes!
443
00:22:09,415 --> 00:22:11,155
Random people
in parks chasing things.
444
00:22:11,199 --> 00:22:14,376
I don't know. Card games.
Not for me, but really popular.
445
00:22:14,420 --> 00:22:17,858
CHRIS: Pokemon was a game
and I think Charizard
446
00:22:17,901 --> 00:22:19,512
is the most desirable card.
447
00:22:19,555 --> 00:22:21,601
MAN: The most wanted card here.
Is that true?
448
00:22:21,644 --> 00:22:22,950
BOY: Does the most damage.
449
00:22:22,993 --> 00:22:26,214
And it's able to kill
any Pokemon in one hit,
450
00:22:26,257 --> 00:22:31,393
Charizard is a dragon-like
character in Pokemon. [LAUGHING]
451
00:22:31,437 --> 00:22:34,353
I think it's a dragon.
[LAUGHING]
452
00:22:34,396 --> 00:22:36,311
Do you guys know?
453
00:22:36,355 --> 00:22:37,921
JOE: Pokemon is the biggest
entertainment franchise in the world.
454
00:22:37,965 --> 00:22:39,183
Bigger than Marvel.
455
00:22:39,227 --> 00:22:41,403
Pokemon is bigger
than Marvel Universe.
456
00:22:41,447 --> 00:22:44,450
If you realize
how huge the scale is.
457
00:22:44,493 --> 00:22:46,234
DANI: So I'm not competitive.
458
00:22:46,277 --> 00:22:49,672
I'm also, like, not
into sports anymore,
459
00:22:49,716 --> 00:22:53,676
and it's really funny for me
to see people, like, idolize
460
00:22:53,720 --> 00:22:58,377
a human being who plays a sport
so much that they would want a piece of memorabilia
461
00:22:58,420 --> 00:23:02,076
with part of his jersey
that he wore in a game on it.
462
00:23:02,119 --> 00:23:04,208
That's crazy.
463
00:23:04,252 --> 00:23:08,038
"LeBron James wore this jersey!"
[SNIFFING] "Wow!"
464
00:23:08,082 --> 00:23:11,781
[LAUGHS]
You know what I mean?
465
00:23:14,567 --> 00:23:18,222
In the card world, we make
a very distinct distinction.
466
00:23:18,266 --> 00:23:20,964
[CHUCKLING] There's sports
and there's non-sports.
467
00:23:22,313 --> 00:23:23,314
[ENCHANTING
MUSIC PLAYING]
468
00:23:26,622 --> 00:23:28,885
MAN: I'm Bob Means, Director
of Trading Cards at eBay.
469
00:23:28,929 --> 00:23:30,800
And, you know,
we see a world where
470
00:23:30,844 --> 00:23:33,194
what happened in trading
cards is going to happen in other collectibles.
471
00:23:33,237 --> 00:23:35,326
We're already seeing it.
472
00:23:35,370 --> 00:23:37,851
Even if you just step
away from sports trading cards for a second,
473
00:23:37,894 --> 00:23:40,070
you can see it happening,
what we call non-sports trading cards.
474
00:23:40,114 --> 00:23:42,159
So this is going to be
Star Wars cards.
475
00:23:43,987 --> 00:23:45,946
It's going to be
Garbage Pail Kids.
476
00:23:45,989 --> 00:23:49,384
Recently, and most interesting,
is Marvel cards.
477
00:23:49,428 --> 00:23:50,951
Marvel's red hot
out there right now, right?
478
00:23:50,994 --> 00:23:52,822
You've got all
the shows streaming.
479
00:23:52,866 --> 00:23:56,217
You've got all
the movies coming out, massive blockbusters.
480
00:23:56,260 --> 00:23:57,871
Well, we're seeing people
go buy the cards.
481
00:24:19,022 --> 00:24:20,241
Yeah,
482
00:24:20,284 --> 00:24:22,678
It's a Madonna rookie, right?
483
00:24:22,722 --> 00:24:24,854
It's at eight.
I'm not sure if there's any higher than that.
484
00:24:24,898 --> 00:24:26,856
But like, Madonna, right?
485
00:24:31,034 --> 00:24:33,646
This is one of my
all-time favorite cards
486
00:24:33,689 --> 00:24:36,083
that I think is going
to be a massive card,
487
00:24:36,126 --> 00:24:37,650
which is Kim Kardashian.
488
00:24:37,693 --> 00:24:39,608
So this is her rookie card.
489
00:24:39,652 --> 00:24:41,218
The die-cut is numbered to 50.
490
00:24:41,262 --> 00:24:43,612
I think I have like
maybe 15 or 16 of these.
491
00:24:43,656 --> 00:24:46,354
I was buying
the non-die cut for like,
492
00:24:46,397 --> 00:24:48,661
I don't know,
a couple of hundred bucks two years ago,
493
00:24:48,704 --> 00:24:50,140
and now it's a couple thousand.
494
00:24:50,184 --> 00:24:52,186
But I got to tell you,
495
00:24:52,229 --> 00:24:54,057
the first time that she,
like, picks this up and looks on her Instagram,
496
00:24:54,101 --> 00:24:57,539
and is like,
"Oh how, how cool, like, my rookie autograph card."
497
00:24:57,583 --> 00:24:59,062
This is one of my all time
favorite cards.
498
00:24:59,106 --> 00:25:01,848
I've been trying to corner
the market on this card.
499
00:25:01,891 --> 00:25:04,111
This is Muhammad Ali
and the Beatles.
500
00:25:04,154 --> 00:25:09,116
In 1964, this Dutch company
made this card.
501
00:25:09,159 --> 00:25:11,684
But there's only ten of this.
502
00:25:11,727 --> 00:25:15,383
There's two versions.
There's the vertical and the horizontal.
503
00:25:15,426 --> 00:25:17,124
It's the Beatles
and Muhammad Ali.
504
00:25:17,167 --> 00:25:20,562
Like, it's as iconic
as any people ever.
505
00:25:22,564 --> 00:25:24,914
This is an Abraham Lincoln
rookie card.
506
00:25:24,958 --> 00:25:27,961
It's a pencil drawn set
from 1887.
507
00:25:28,004 --> 00:25:29,528
That's James Monroe.
508
00:25:29,571 --> 00:25:32,008
That's John Tyler, probably
a lesser-known president.
509
00:25:32,052 --> 00:25:33,923
Yeah, they were
called trade cards.
510
00:25:33,967 --> 00:25:37,492
There's actually some that have
like an advertisement in this area.
511
00:25:37,536 --> 00:25:39,973
This is a marketing piece
they used in the 1800s.
512
00:25:40,016 --> 00:25:42,410
And some of them survived.
513
00:25:42,453 --> 00:25:45,848
I think I have maybe one
of the largest Jimi Hendrix collections in the world.
514
00:25:46,980 --> 00:25:48,764
This whole box is all Hendrix.
515
00:25:50,679 --> 00:25:52,028
So...
516
00:25:53,987 --> 00:25:56,859
his is like-- And it's like,
this, like, fabric card. This is a ten.
517
00:25:56,903 --> 00:25:59,122
This is, I think, the only ten
from the '72 set.
518
00:25:59,166 --> 00:26:01,472
But it's Jimi Hendrix, right?
519
00:26:01,516 --> 00:26:04,301
Like Jimi Hendrix
as iconic as any athlete ever, right?
520
00:26:04,345 --> 00:26:07,522
I mean, we're familiar
with like, stuff like this, right?
521
00:26:07,566 --> 00:26:10,438
But like, this is just,
same era, like,
522
00:26:10,481 --> 00:26:12,440
as important as,
probably even more important
523
00:26:12,483 --> 00:26:15,269
than, you know,
these guys. Yeah.
524
00:26:15,312 --> 00:26:18,707
So anyway, I think non-sport
cards are a big deal
525
00:26:18,751 --> 00:26:20,404
and are going to continue
to be a big deal.
526
00:26:22,624 --> 00:26:24,626
JESSE: Sports Cards
Nonsense listeners,
527
00:26:24,670 --> 00:26:30,719
we have Mr. CVO himself
of Fanatics, Josh Luber,
528
00:26:30,763 --> 00:26:32,591
joining us at this moment.
529
00:26:32,634 --> 00:26:34,027
Mr. Josh Luber is here.
530
00:26:34,070 --> 00:26:36,159
Mike...
531
00:26:36,203 --> 00:26:38,466
So Josh, obviously a topic
we get a lot on the podcast and just in general,
532
00:26:38,509 --> 00:26:40,294
I'm an investor,
I'm a collector.
533
00:26:40,337 --> 00:26:42,731
You know, the one
can't survive while the other,
534
00:26:42,775 --> 00:26:44,777
'cause the investors
are ruining it or vice versa.
535
00:26:44,820 --> 00:26:46,213
What are your thoughts?
536
00:26:46,256 --> 00:26:47,910
Can these things kind of
live together and coexist?
537
00:26:47,954 --> 00:26:49,520
Does one have the right
and the other doesn't?
538
00:26:49,564 --> 00:26:51,044
Where do you stand
on that issue?
539
00:26:51,087 --> 00:26:54,047
This is a age old issue
in every industry.
540
00:26:54,090 --> 00:26:57,485
And I mean,
when we started StockX in the sneaker industry,
541
00:26:57,528 --> 00:26:59,748
we got all of this, right?
542
00:26:59,792 --> 00:27:04,013
All the people said,
"Oh, people are just here to flip shoes and make money."
543
00:27:04,057 --> 00:27:06,407
And that's okay, right?
There is a blurred line.
544
00:27:06,450 --> 00:27:11,455
Very, very few people,
I think, in trading cards are from one or the other.
545
00:27:11,499 --> 00:27:15,416
You know, I consider myself
more on the the collector side,
546
00:27:15,459 --> 00:27:18,680
but hey, man,
if I have an opportunity to flip something
547
00:27:18,724 --> 00:27:21,857
and make a couple bucks
on something that I think is a good deal,
548
00:27:21,901 --> 00:27:24,207
or maybe I don't think
it's going to go up more,
549
00:27:24,251 --> 00:27:26,557
then I'm going to take that
and I'm put that money back into buying something else
550
00:27:26,601 --> 00:27:28,821
that I'd rather have
and own as a collector.
551
00:27:28,864 --> 00:27:30,170
So where is that line?
552
00:27:30,213 --> 00:27:31,867
I mean, it's so blurred.
553
00:27:31,911 --> 00:27:33,390
MIKE: Yeah, I agree,
because I don't know
554
00:27:33,434 --> 00:27:35,828
anybody who is just one
or the other at this point 100%.
555
00:27:35,871 --> 00:27:37,656
And just a couple of truths
around the matter,
556
00:27:37,699 --> 00:27:39,832
like collectors
benefit from investors
557
00:27:39,875 --> 00:27:42,617
because now your collection
is worth more and investors
558
00:27:42,661 --> 00:27:44,271
obviously benefit
from the collector side
559
00:27:44,314 --> 00:27:45,620
because now I have somebody,
560
00:27:45,664 --> 00:27:46,926
there's a demand,
they're creating the hype.
561
00:27:46,969 --> 00:27:49,406
So I do I think
the further this thing grows
562
00:27:49,450 --> 00:27:52,496
and as the industry continues
to take to take off,
563
00:27:52,540 --> 00:27:56,413
I think we just keep seeing
those things coexist and kind of flourish together.
564
00:27:56,457 --> 00:28:00,069
That's what I would expect
and I think it continues to become even more blurred.
565
00:28:00,113 --> 00:28:03,072
And and I think that that's
a good thing to happen.
566
00:28:03,116 --> 00:28:05,031
[LIVELY STRING MUSIC PLAYING]
567
00:28:10,689 --> 00:28:13,343
SHARON: So we're at
Bleecker Trading today,
568
00:28:13,387 --> 00:28:15,998
and we're set up for a
two day pop up event.
569
00:28:16,042 --> 00:28:18,087
So we brought some cards here.
570
00:28:18,131 --> 00:28:20,568
Sports cards,
obviously my specialty,
571
00:28:20,611 --> 00:28:25,181
some football,
in this case Mahomes, Tom Brady.
572
00:28:25,225 --> 00:28:28,794
and this case we have
some nice basketball,
573
00:28:28,837 --> 00:28:33,712
Giannis RPA, Kobe, Lagerman,
and Luka one of one up here,
574
00:28:33,755 --> 00:28:37,019
and more basketball
and a mix of baseball.
575
00:28:37,063 --> 00:28:38,499
Black Jaded Wolf, take one.
576
00:28:39,979 --> 00:28:41,632
INTERVIEWER: That was great.
577
00:28:41,676 --> 00:28:44,548
I grew up in in the Philippines.
My parents are doctor and nurse.
578
00:28:44,592 --> 00:28:48,509
I remember during school time
and obviously the time difference
579
00:28:48,552 --> 00:28:51,947
like, 13 hours,
the playoff is going on at like 8:00 here.
580
00:28:51,991 --> 00:28:54,167
It's 8:00 in the morning
in the Philippines.
581
00:28:54,210 --> 00:28:57,605
So I have, like, my parents
bought me this portable TV,
582
00:28:57,648 --> 00:28:59,607
no volume, but, you know,
583
00:28:59,650 --> 00:29:03,219
I'm, like, in between my books,
I'm watching the playoff game, you know?
584
00:29:03,263 --> 00:29:05,352
And then when I moved here,
585
00:29:05,395 --> 00:29:07,920
I found sports cards.
[CHUCKLES]
586
00:29:07,963 --> 00:29:10,052
Through time, kind of fades,
it gets lighter and lighter.
587
00:29:10,096 --> 00:29:12,576
We're into investing
part of the hobby.
588
00:29:13,621 --> 00:29:16,319
It's a very nocturnal job.
589
00:29:16,363 --> 00:29:18,452
You know,
I actually don't go to bed
590
00:29:18,495 --> 00:29:21,498
till, like, probably 4:00
or 5:00 in the morning.
591
00:29:21,542 --> 00:29:24,327
I read who's hot and who's
playing well, you know?
592
00:29:24,371 --> 00:29:27,766
I have a photographic memory,
so that kind of helps me.
593
00:29:27,809 --> 00:29:30,986
Yes. So I said I wouldn't
be doing this if I don't have that skill.
594
00:29:31,030 --> 00:29:33,815
[PEOPLE CHATTERING]
595
00:29:33,859 --> 00:29:37,558
WOMAN: Basically,
you have to know what sells.
596
00:29:37,601 --> 00:29:38,777
You have to know
what people want.
597
00:29:38,820 --> 00:29:40,256
You have to know what sells.
598
00:29:40,300 --> 00:29:42,911
And we have to
fall in love with players.
599
00:29:42,955 --> 00:29:45,348
You can't because that's
who we're investing in.
600
00:29:45,392 --> 00:29:48,438
We have to like
who we're investing in.
601
00:29:48,482 --> 00:29:54,096
And so-- But you also
can't fall in love with the cards itself.
602
00:29:54,140 --> 00:29:55,968
Yeah, I think that's
the best advice
603
00:29:56,011 --> 00:29:59,232
that I was given to me when
I was getting into the hobby
604
00:29:59,275 --> 00:30:01,843
was, "You can't do this
and be a collector
605
00:30:01,887 --> 00:30:03,627
"also, you know, full time."
606
00:30:03,671 --> 00:30:07,022
So I kind of stopped
collecting myself.
607
00:30:07,066 --> 00:30:11,026
But I do love
certain players and...
608
00:30:11,070 --> 00:30:14,116
I'm more like,
"Oh, I don't think this player has peaked yet."
609
00:30:14,160 --> 00:30:16,466
Everybody's telling me to sell
those bigger Lukas.
610
00:30:16,510 --> 00:30:19,426
Those few cards alone
could be like few million.
611
00:30:19,469 --> 00:30:23,473
So it's like people, like,
sold it and invest in real estate.
612
00:30:23,517 --> 00:30:27,738
But, you know, to me,
the sports market is like the hottest market.
613
00:30:27,782 --> 00:30:31,917
I would rather invest
on the market that I know
614
00:30:31,960 --> 00:30:34,180
front and back,
you know, and stable.
615
00:30:34,223 --> 00:30:38,010
So right now,
everybody's telling me to sell those cards,
616
00:30:38,053 --> 00:30:39,359
but I'm just not ready yet.
617
00:30:39,402 --> 00:30:41,491
But I am not a hoarder
of those cards.
618
00:30:41,535 --> 00:30:44,016
It's just more like,
I just don't think it's time.
619
00:30:45,017 --> 00:30:45,974
That's it.
620
00:30:47,323 --> 00:30:49,760
We'll see.
621
00:30:49,804 --> 00:30:54,069
You know, that is the only thing
worse than not answering is when he doesn't answer and texts you.
622
00:30:54,113 --> 00:30:56,985
Oh, brother, what are you doing?
623
00:30:57,029 --> 00:30:59,118
- Going through my house.
- You look great.
624
00:30:59,161 --> 00:31:00,946
We have a film crew here.
625
00:31:00,989 --> 00:31:03,165
They want to know
in the words of the man, the myth, the legend,
626
00:31:03,209 --> 00:31:05,341
Chris Vernon,
why we're so great. Why?
627
00:31:05,385 --> 00:31:08,562
Why do we have
the best podcast ever and why you found us?
628
00:31:08,605 --> 00:31:10,129
That's what they want to know.
Simple questions.
629
00:31:10,172 --> 00:31:11,652
I went through, like,
what every parent did,
630
00:31:11,695 --> 00:31:15,395
in terms of kids
wanting to get on TikTok
631
00:31:15,438 --> 00:31:18,398
and, you know,
with the way stuff is now,
632
00:31:18,441 --> 00:31:20,574
I guess with everybody's
like algorithms,
633
00:31:20,617 --> 00:31:22,489
When I would get on TikTok
634
00:31:22,532 --> 00:31:26,145
sports card stuff
started coming up on my preview.
635
00:31:26,188 --> 00:31:28,756
- Yeah.
- So in a way, you popped up there
636
00:31:28,799 --> 00:31:30,584
and you were
talking about cards
637
00:31:30,627 --> 00:31:33,804
and it was some kind of
negative, opinionated thing.
638
00:31:33,848 --> 00:31:35,719
- MIKE: Yeah, that sounds right.
- And I was like,
639
00:31:35,763 --> 00:31:37,852
- "Yo! Who is this dude?"
- [BOTH CHUCKLE]
640
00:31:37,896 --> 00:31:39,985
And you know, I'm like...
641
00:31:40,028 --> 00:31:45,164
"Why? Why, why don't they
have some kind of huge audience?"
642
00:31:45,207 --> 00:31:47,470
That's a really, really
great question you asked.
643
00:31:47,514 --> 00:31:50,038
- [LAUGHS]
- True story.
644
00:31:50,082 --> 00:31:52,345
I reached out to Bill
and I said...
645
00:31:52,388 --> 00:31:54,477
- Oh.
- ..."I don't know why
646
00:31:54,521 --> 00:31:56,784
"people don't know
about this guy."
647
00:31:56,827 --> 00:32:00,614
I was like, "But he is
wildly entertaining.
648
00:32:00,657 --> 00:32:04,748
"There is a niche that...
649
00:32:06,141 --> 00:32:09,318
"nobody is on."
650
00:32:11,233 --> 00:32:14,149
[PENSIVE STRINGS PLUCKING]
651
00:32:14,193 --> 00:32:16,673
MIKE: Literally, cards
are how I support my family.
652
00:32:16,717 --> 00:32:20,416
And honestly, that's how
even when I was super broke back in the day,
653
00:32:20,460 --> 00:32:22,723
baseball cards,
selling my card collection
654
00:32:22,766 --> 00:32:24,899
is how I was able to buy
my wife's engagement ring.
655
00:32:30,513 --> 00:32:32,037
So it's more than
a podcast, a hobby.
656
00:32:32,080 --> 00:32:33,473
It's more than just collecting.
657
00:32:33,516 --> 00:32:34,909
Like these things
are an investment, yes,
658
00:32:34,953 --> 00:32:37,390
but it's really become
a major part of my life.
659
00:32:40,697 --> 00:32:42,786
All right.
So that is the bank box.
660
00:32:42,830 --> 00:32:44,788
Most of these are kind of
what I would call like assets.
661
00:32:44,832 --> 00:32:46,225
I bought them
with the intent of,
662
00:32:46,268 --> 00:32:47,835
"Hey, they're going to get
flipped at some point."
663
00:32:47,878 --> 00:32:50,533
Mays rookie's
probably 30 grand,
664
00:32:50,577 --> 00:32:53,188
like ten or 12 for
the LeBron at this point,
665
00:32:53,232 --> 00:32:54,973
the Kobe's like ten,
666
00:32:55,016 --> 00:32:57,062
another Willie Mays,
probably 15,000.
667
00:32:57,105 --> 00:32:59,020
So that's actually my
only Michael Jordan auto,
668
00:32:59,064 --> 00:33:01,544
Jordan, LeBron, whatever.
669
00:33:01,588 --> 00:33:02,893
Second greatest player
of all time
670
00:33:02,937 --> 00:33:05,157
Larry Bird one, obviously.
Kevin Garnett too.
671
00:33:05,200 --> 00:33:07,159
And there's no hometown bias.
I'm just telling you facts.
672
00:33:07,202 --> 00:33:09,030
That's probably like 25K.
673
00:33:09,074 --> 00:33:10,640
And there's kind of like
the pecking order, like,
674
00:33:10,684 --> 00:33:12,642
"Hey, I need X amount
of dollars. Cool."
675
00:33:12,686 --> 00:33:14,035
What's getting sold?
676
00:33:14,079 --> 00:33:16,342
This is like, sell the house,
sell the dogs.
677
00:33:16,385 --> 00:33:18,735
Well, one of the dogs
678
00:33:18,779 --> 00:33:22,304
and then start selling the stack
of cards because I'd prefer to keep the Brady stuff, so...
679
00:33:22,348 --> 00:33:26,613
I mean, best guess.
probably in the 300 to 400,000 range, all in.
680
00:33:35,448 --> 00:33:37,711
DANI: With the inflated
value in cards,
681
00:33:37,754 --> 00:33:40,192
it kind of brings
a whole different energy
682
00:33:40,235 --> 00:33:42,716
to card collecting
that wasn't there before.
683
00:33:42,759 --> 00:33:47,286
So while I love
collecting these cards
684
00:33:47,329 --> 00:33:49,331
and like opening these cards,
685
00:33:49,375 --> 00:33:51,420
there's now like collectors
686
00:33:51,464 --> 00:33:54,467
like myself are having
a really hard time finding cards
687
00:33:54,510 --> 00:33:56,991
and finding them
for an affordable price,
688
00:33:57,035 --> 00:33:58,862
because there's this whole
689
00:33:58,906 --> 00:34:02,214
other community
that's now taking money
690
00:34:02,257 --> 00:34:04,651
as like a way more
serious part of this
691
00:34:04,694 --> 00:34:06,522
than just like,
collecting these for fun.
692
00:34:06,566 --> 00:34:08,568
[PLAYING SNARE DRUM]
693
00:34:08,611 --> 00:34:13,007
So we are going to
the Frank & Son card show.
694
00:34:13,051 --> 00:34:17,359
I am bringing a chunk
of my bulk cards.
695
00:34:17,403 --> 00:34:22,016
Like, 2 to 3000 bulk
Pokemon cards,
696
00:34:22,060 --> 00:34:25,672
and I'm going to attempt
to trade them
697
00:34:25,715 --> 00:34:27,456
for some sealed cards
698
00:34:27,500 --> 00:34:29,371
or for some other cards
that I don't have in my collection.
699
00:34:29,415 --> 00:34:31,025
What I'm hoping
700
00:34:31,069 --> 00:34:34,463
to get in exchange
for them is either
701
00:34:34,507 --> 00:34:36,161
some Fusion Strike cards,
702
00:34:36,204 --> 00:34:37,640
like a Fusion Strike
booster box,
703
00:34:37,684 --> 00:34:40,165
which is the newest set,
it just came out yesterday,
704
00:34:40,208 --> 00:34:42,906
or some Pokemon Celebrations.
705
00:34:42,950 --> 00:34:45,822
And those boxes
have been so hard to find.
706
00:34:45,866 --> 00:34:48,477
Those are ones that are
all nearly always sold out
707
00:34:48,521 --> 00:34:52,002
at Target and Walmart
and Best Buy and anywhere you're trying to find them,
708
00:34:54,614 --> 00:34:56,224
Let's go make a deal.
709
00:34:56,268 --> 00:34:57,573
What's going on, everybody?
710
00:34:57,617 --> 00:35:00,098
We are here at
the Frank & Son card show.
711
00:35:00,141 --> 00:35:02,230
This is in Los Angeles,
California.
712
00:35:02,274 --> 00:35:07,148
I have nearly 3000 common
and uncommon Pokemon cards
713
00:35:07,192 --> 00:35:10,456
and this is a very,
very heavy box of cards.
714
00:35:10,499 --> 00:35:15,417
Today, the mission is to trade
in this gigantic box of both Pokemon cards.
715
00:35:15,461 --> 00:35:17,506
[WHIMSICAL MUSIC PLAYING]
716
00:35:17,550 --> 00:35:20,814
I really want to make
this trade and honestly, these cards are a little heavy,
717
00:35:20,857 --> 00:35:23,208
so I would be happy
to get them off my hands.
718
00:35:25,253 --> 00:35:28,213
So I'm thinking
that whatever booth
719
00:35:28,256 --> 00:35:32,478
is wanting to buy these
or trade for them will have Fusion Strike.
720
00:35:32,521 --> 00:35:37,091
So I think that's probably
going to be my go to.
721
00:35:37,135 --> 00:35:40,312
I don't know what's
going on with the Celebrations Ultra-Premium,
722
00:35:40,355 --> 00:35:44,794
That's like $120 box.
They have it for 350,
723
00:35:44,838 --> 00:35:47,014
So I have, I think it's
a couple of thousand.
724
00:35:47,057 --> 00:35:48,711
I didn't get a chance to,
like, count it out.
725
00:35:48,755 --> 00:35:52,150
But do you guys
do trades for, like,
726
00:35:52,193 --> 00:35:53,673
Fusion Strike
or some Celebration?
727
00:35:53,716 --> 00:35:54,891
Yeah, absolutely.
728
00:35:54,935 --> 00:35:56,589
Yeah. Yeah.
We can work with you.
729
00:35:56,632 --> 00:35:58,243
TRADER: You can put that
towards anything you want.
730
00:35:58,286 --> 00:36:00,680
Yeah, pretty much
anything at the booth.
731
00:36:00,723 --> 00:36:03,726
Packs, singles, boxes...
732
00:36:03,770 --> 00:36:08,078
So the Pokemon Center
exclusive Fusion Strike Elite Trainers...
733
00:36:08,122 --> 00:36:13,693
That one? Yeah, those ones
are going for, uh, $80.
734
00:36:13,736 --> 00:36:16,913
- So they're retail 50, right?
- $50, yeah.
735
00:36:16,957 --> 00:36:19,916
Would you be willing
to make a deal
736
00:36:19,960 --> 00:36:21,614
to exchange it for that box?
737
00:36:21,657 --> 00:36:23,529
Yeah, I mean,
I could do that for that, if you want?
738
00:36:23,572 --> 00:36:25,226
- If you want.
- Okay, cool. All right.
739
00:36:25,270 --> 00:36:26,227
Yeah, I'll take that.
740
00:36:27,707 --> 00:36:28,795
Whoo!
741
00:36:35,018 --> 00:36:36,846
I just keep--
It keeps contact with you.
742
00:36:36,890 --> 00:36:39,414
- Like, "What are you doing?"
- You're-- Don't touch the mic, bro.
743
00:36:39,458 --> 00:36:41,373
I would have sworn
it was this way.
744
00:36:41,416 --> 00:36:42,722
It's going--
We're going down this way.
745
00:36:42,765 --> 00:36:44,506
MIKE: He's in the new
strip mall at the end.
746
00:36:44,550 --> 00:36:46,682
Now, how long
has he been open?
747
00:36:46,726 --> 00:36:49,207
Chris has been open
like six months, I think. Nine months.
748
00:36:51,470 --> 00:36:53,689
JESSE: Does he sell
celebrity cards?
749
00:36:53,733 --> 00:36:55,038
- Do you think there's any?
- I don't know.
750
00:36:55,082 --> 00:36:56,823
But if there's Pop Century
we're ripping in.
751
00:36:56,866 --> 00:36:59,347
Oh, absolutely.
I'll get the box.
752
00:36:59,391 --> 00:37:01,175
- Unbroken bonds.
- Okay.
753
00:37:03,090 --> 00:37:05,440
JESSE: Yeah. This is such
a new world to me that...
754
00:37:05,484 --> 00:37:07,921
MIKE: Yeah. So this is actually
Jesse's first time in the shop.
755
00:37:07,964 --> 00:37:10,576
- Being here is like--
- Is it overwhelming?
756
00:37:10,619 --> 00:37:12,230
I realize why I don't come here
757
00:37:12,273 --> 00:37:13,970
because I'm, like, going through
like, your boxes over here,
758
00:37:14,014 --> 00:37:15,276
of all the graded stuff,
I'm like,
759
00:37:15,320 --> 00:37:17,626
"I want this,
I want this, I want this."
760
00:37:17,670 --> 00:37:20,194
I mean, I would spend
a fortune here, honestly.
761
00:37:20,238 --> 00:37:22,327
That's the point.
That's what we're looking for.
762
00:37:23,284 --> 00:37:25,417
So we carry all sports.
763
00:37:25,460 --> 00:37:27,288
We got football,
basketball, baseball.
764
00:37:27,332 --> 00:37:28,985
That's going to be
your big three.
765
00:37:29,029 --> 00:37:31,118
We also have hockey, soccer.
766
00:37:31,161 --> 00:37:32,467
They're blowing up
both of those.
767
00:37:32,511 --> 00:37:34,774
WNBA has its own brand.
768
00:37:34,817 --> 00:37:39,779
Golf, NASCAR,
UFC is blowing up, Formula One.
769
00:37:39,822 --> 00:37:41,563
Not only do we serve cards,
770
00:37:41,607 --> 00:37:43,130
it comes in memorabilia form.
771
00:37:43,173 --> 00:37:46,394
You can open up
helmets, jerseys, basketballs,
772
00:37:46,438 --> 00:37:47,569
all sorts of stuff.
773
00:37:47,613 --> 00:37:49,092
MIKE: Like, for--
So super high-end,
774
00:37:49,136 --> 00:37:50,703
this is stuff we talked about
on the pod this week.
775
00:37:50,746 --> 00:37:52,008
- It came out today.
- CHRIS: Okay.
776
00:37:52,052 --> 00:37:53,358
Panini One and One basketball.
777
00:37:53,401 --> 00:37:55,577
- CHRIS: Okay.
- 1500 a box, it has two cards...
778
00:37:55,621 --> 00:37:57,231
CHRIS: It could have something
like really big in it, though.
779
00:37:57,275 --> 00:37:58,493
- Like worth thousands.
- Oh yeah.
780
00:37:58,537 --> 00:38:00,278
Looks a little
mellow downtown...
781
00:38:00,321 --> 00:38:02,932
There are gonna be
cards in there that are five digits, easily.
782
00:38:02,976 --> 00:38:04,804
- I just don't love--
- There's such a part of me that wants that.
783
00:38:04,847 --> 00:38:06,458
For 1500 dollars?
784
00:38:06,501 --> 00:38:09,678
JESSE: What have you got?
What if I pulled the LaMelo out?
785
00:38:09,722 --> 00:38:12,202
- 30,000?
- See? I like the spine.
786
00:38:12,246 --> 00:38:15,945
- MIKE: Yeah.
- JESSE: Oh, my God. Could you imagine opening that?
787
00:38:17,904 --> 00:38:19,688
Because... Oh, man.
788
00:38:20,733 --> 00:38:24,302
Mavericks. Luka Doncic.
789
00:38:24,345 --> 00:38:25,607
Okay, we want
something big though.
790
00:38:25,651 --> 00:38:26,869
Please, please,
please, please, please, please.
791
00:38:26,913 --> 00:38:29,481
Oh, my gosh.
792
00:38:29,524 --> 00:38:31,439
They heard us! They heard us!
793
00:38:31,483 --> 00:38:35,138
So ripping is just
opening packs. [LAUGHS]
794
00:38:35,182 --> 00:38:37,663
That's what we get
addicted to, you know?
795
00:38:37,706 --> 00:38:40,753
It's just a rush
of getting going to the next pack
796
00:38:40,796 --> 00:38:43,756
and then chasing the
the best card, you know,
797
00:38:43,799 --> 00:38:45,888
that you could
pull in that product.
798
00:38:45,932 --> 00:38:47,629
JOSH: When I started
getting back into cards,
799
00:38:47,673 --> 00:38:49,457
I bought probably
20 different boxes,
800
00:38:49,501 --> 00:38:51,981
different sports,
different price points just to see.
801
00:38:52,025 --> 00:38:54,549
And I printed off
the sell sheets and I tried to sit there
802
00:38:54,593 --> 00:38:56,290
and actually open up the packs
803
00:38:56,334 --> 00:38:59,728
with the sell sheets
to try to understand what was going on.
804
00:38:59,772 --> 00:39:02,035
And even with that,
I was completely lost.
805
00:39:02,078 --> 00:39:03,645
This is one of the reasons
806
00:39:03,689 --> 00:39:05,778
why it's hard for people
to jump back into the market
807
00:39:05,821 --> 00:39:09,259
who were cut their cards
as a kid in the '80s and '90s.
808
00:39:09,303 --> 00:39:12,350
And you show up
now and you say, "Wait,
809
00:39:12,393 --> 00:39:15,570
"there were three trading card
sets when I left. There were five.
810
00:39:15,614 --> 00:39:18,834
"Hold on, there's
50 of each sport? I..."
811
00:39:18,878 --> 00:39:20,445
But a lot of people
are now coming in
812
00:39:20,488 --> 00:39:22,098
and they're trying to
understand the market quickly.
813
00:39:22,142 --> 00:39:24,187
I found what
a lot of people have been doing
814
00:39:24,231 --> 00:39:25,754
is they go and just
watch breaks.
815
00:39:28,583 --> 00:39:30,716
BOY: Just Simmons,
Swift, Miller...
816
00:39:30,759 --> 00:39:34,110
WOMAN: A Farfetch'd
and then an eyeball right there.
817
00:39:34,154 --> 00:39:36,330
Shiny Star V, Hidden Fates...
818
00:39:36,374 --> 00:39:38,245
MAN: C-3PO. Chewie!
819
00:39:38,288 --> 00:39:40,465
WOMAN: We got an Otto
on the back.
820
00:39:40,508 --> 00:39:42,380
Oh, no, that's Porter,
never mind.
821
00:39:42,423 --> 00:39:47,036
COLLECTOR: Amar Stoudemire,
Kent Bazemore, Ersan Ilyasov...
822
00:39:47,080 --> 00:39:48,995
BOY: Greg Newsome. Jalen Duren.
823
00:39:49,038 --> 00:39:53,739
Whoo! One Mac Jones!
One of One Mac Jones! Let's go!
824
00:39:53,782 --> 00:39:56,437
- [INDISTINCT SHOUTING]
- Let's go! Let's go!
825
00:39:56,481 --> 00:39:59,440
Oh, my gosh. Oh, my gosh.
Oh, my gosh.
826
00:39:59,484 --> 00:40:01,616
Oh, my gosh. Oh, my gosh.
827
00:40:01,660 --> 00:40:04,880
Oh, my gosh. Oh, my gosh.
100,000 plus!
828
00:40:04,924 --> 00:40:07,753
[HYPERVENTILATING]
829
00:40:07,796 --> 00:40:10,016
MAN: Oh, my gosh.
830
00:40:10,059 --> 00:40:12,932
They can very quickly
understand certain product
831
00:40:12,975 --> 00:40:17,110
and see what comes out of it
by just watching you know, repetition,
832
00:40:17,153 --> 00:40:18,633
MIKE: Breaking,
in its simplest terms,
833
00:40:18,677 --> 00:40:21,549
as the breaker, I get boxes
and cases of cards
834
00:40:21,593 --> 00:40:24,030
go in front of the camera,
live stream, live chat, sound,
835
00:40:24,073 --> 00:40:25,335
sell 'em to individual people,
836
00:40:25,379 --> 00:40:27,163
rip it open for
the community to see it.
837
00:40:27,207 --> 00:40:28,904
And then I ship the cards
to the owners.
838
00:40:28,948 --> 00:40:30,079
68. There you go.
839
00:40:30,123 --> 00:40:31,298
So we spread the love.
That goes to...
840
00:40:31,341 --> 00:40:32,778
JOHNNY: Now,
in addition to Breakers,
841
00:40:32,821 --> 00:40:34,519
and this is what's sort of
what's amazing about it,
842
00:40:34,562 --> 00:40:38,305
is you also have
content providers.
843
00:40:38,348 --> 00:40:40,612
What's fun about it,
is like everybody's opening boxes,
844
00:40:40,655 --> 00:40:44,006
and they're all, like,
ripping packs and seeing what they get.
845
00:40:44,050 --> 00:40:45,704
So it's sort of like
you have the excitement
846
00:40:45,747 --> 00:40:47,619
where people are like,
"Oh my gosh, I got this."
847
00:40:47,662 --> 00:40:50,796
And you have
the other guy going, "Darn, I wanted that box."
848
00:40:50,839 --> 00:40:53,407
And that I think now becomes
sort of like a content
849
00:40:53,451 --> 00:40:56,802
that people are doing
when they're opening boxes and seeing what they could get.
850
00:40:56,845 --> 00:40:58,934
- Ready?
- [INTERVIEWER] Go.
851
00:40:58,978 --> 00:41:01,110
Okay, starting with one.
[LAUGHS]
852
00:41:04,418 --> 00:41:05,680
Okay, first card,
853
00:41:07,421 --> 00:41:09,379
Trae Young base.
854
00:41:09,423 --> 00:41:11,947
- MAN: Non-auto.
- SHARON: Non-auto.
855
00:41:11,991 --> 00:41:13,775
And Isaiah Stewart.
856
00:41:13,819 --> 00:41:17,213
- This is a rough box.
- [ALL LAUGHING]
857
00:41:17,257 --> 00:41:21,479
- MAN: It's probably, like, $300.
- SHARON: It's $300 out of the 15 you know,
858
00:41:21,522 --> 00:41:23,481
but it's okay,
it's part of the hobby
859
00:41:23,524 --> 00:41:26,571
and, you know, so...
Mm-hmm.
860
00:41:31,750 --> 00:41:34,622
- Oh, man. Elleby.
- Who is this one? Elleby.
861
00:41:34,666 --> 00:41:37,451
It's a blue panel,
which is rare,
862
00:41:37,495 --> 00:41:39,714
but it's Elleby.
Probably, like, 30 bucks.
863
00:41:39,758 --> 00:41:41,977
- How much was the whole box?
- 1500.
864
00:41:42,021 --> 00:41:44,327
- That's 1500?
- Thank you for reminding me the price.
865
00:41:44,371 --> 00:41:47,417
- That's gonna be hard to follow.
- Whoo!
866
00:41:47,461 --> 00:41:49,115
It is going to be
hard to follow.
867
00:41:49,158 --> 00:41:50,638
Okay. Last box.
868
00:41:50,682 --> 00:41:53,249
- MAN: Here we go.
- [SHARON CHUCKLES]
869
00:41:53,293 --> 00:41:56,078
[WHOOPING TRIUMPHANTLY]
870
00:41:56,122 --> 00:41:57,950
Downtown LaMelo Ball!
871
00:41:57,993 --> 00:42:01,301
[ALL LAUGHING]
872
00:42:01,344 --> 00:42:04,173
That's the best chase
for the Downtown.
873
00:42:04,217 --> 00:42:05,523
Oh, my God.
I'm getting goosebumps.
874
00:42:05,566 --> 00:42:07,350
So I'm kind of shaking a little.
875
00:42:07,394 --> 00:42:10,179
The first thing in
my head is "Grade it."
876
00:42:10,223 --> 00:42:11,877
See if it's gradable.
877
00:42:11,920 --> 00:42:14,619
So without grading this card,
it's probably 20,000.
878
00:42:14,662 --> 00:42:17,273
But if you luckily
gem it, PSA ten,
879
00:42:17,317 --> 00:42:20,146
it could be like,
a 30, $40,000 card.
880
00:42:20,189 --> 00:42:23,976
But it's also a card
that I don't mind holding for a little bit
881
00:42:24,019 --> 00:42:25,586
during the playoff
or even a few years.
882
00:42:25,630 --> 00:42:27,153
You know, how he pans out.
883
00:42:27,196 --> 00:42:29,242
[ALL CHEERING]
884
00:42:37,206 --> 00:42:39,644
Grading has changed everything.
885
00:42:39,687 --> 00:42:42,211
It's all a matter
of condition now.
886
00:42:42,255 --> 00:42:44,126
You may pull a card
out of this box.
887
00:42:44,170 --> 00:42:48,043
It's brand new,
but it's off-center.
888
00:42:48,087 --> 00:42:51,133
Maybe it has
a slight imperfection printing-wise,
889
00:42:51,177 --> 00:42:53,440
and it gets a PSA nine.
890
00:42:53,483 --> 00:42:57,792
For first edition Charizard,
a PSA nine is maybe $50,000.
891
00:42:57,836 --> 00:43:02,188
If you hit a ten,
it's $300,000.
892
00:43:02,231 --> 00:43:04,451
[DRAMATIC STRING MUSIC PLAYING]
893
00:43:11,501 --> 00:43:16,202
MAN: My name
is Peter Steinberg, I am the CEO of SGC grading.
894
00:43:16,245 --> 00:43:19,814
So a grading company
are basically the individuals who are telling you
895
00:43:19,858 --> 00:43:23,426
what you're buying,
what you're selling, what you hope to own.
896
00:43:23,470 --> 00:43:25,167
So when you see a grade,
897
00:43:25,211 --> 00:43:28,301
you can assume that
that card is authentic, first off.
898
00:43:28,344 --> 00:43:33,001
Its original.
So it has not been altered since it was manufactured.
899
00:43:33,045 --> 00:43:35,656
And basically from there
we grade it on its condition
900
00:43:35,700 --> 00:43:38,267
on a 1 to 10 scale,
ten being the best.
901
00:43:42,402 --> 00:43:44,926
CARD GRADER: So
the first thing I always tell people,
902
00:43:44,970 --> 00:43:47,537
look at the card centering,
obviously.
903
00:43:47,581 --> 00:43:49,017
First thing people see.
904
00:43:49,061 --> 00:43:51,019
Then you look at the front
and back of the card
905
00:43:51,063 --> 00:43:52,804
and you zero in on the corners.
906
00:43:52,847 --> 00:43:54,457
Then after that
you can have a card
907
00:43:54,501 --> 00:43:56,155
that looks like a seven,
908
00:43:56,198 --> 00:43:58,287
but the card has
four eyeballs to it
909
00:43:58,331 --> 00:44:00,246
and you'll see it on
like the Jackie Robinson.
910
00:44:00,289 --> 00:44:01,595
It'll be way out of focus
911
00:44:01,639 --> 00:44:04,163
and it really brings
the card grade down.
912
00:44:04,206 --> 00:44:06,078
You got to look at
all those aspects
913
00:44:06,121 --> 00:44:08,471
and it all comes to
a cumulative grade then.
914
00:44:11,779 --> 00:44:17,219
CHRIS: Value is determined
essentially by scarcity, condition and desirability.
915
00:44:17,263 --> 00:44:20,396
What someone's
willing to pay for it, whose card is it?
916
00:44:20,440 --> 00:44:23,051
Is it a Hall of Famer?
Is it one of the greats?
917
00:44:23,095 --> 00:44:24,705
You know, something
can be a one of one,
918
00:44:24,749 --> 00:44:27,099
but if nobody wants it,
it doesn't really have much value.
919
00:44:29,362 --> 00:44:33,192
So these are some
of my graded PSA cards.
920
00:44:33,235 --> 00:44:37,065
All of these,
I did pull myself from booster packs.
921
00:44:37,109 --> 00:44:39,328
This is a mint nine
922
00:44:39,372 --> 00:44:41,853
Lugia first edition
from Neo Genesis,
923
00:44:41,896 --> 00:44:44,856
the rarest card
in the Neo Genesis set.
924
00:44:44,899 --> 00:44:46,509
Honestly, when I sent this off,
925
00:44:46,553 --> 00:44:48,163
I thought it was
going to get a ten
926
00:44:48,207 --> 00:44:50,426
and that would have
been fantastic
927
00:44:50,470 --> 00:44:53,647
because a PSA ten of this card,
a gem mint version of it,
928
00:44:53,691 --> 00:44:56,084
sold for over
$100,000 last year.
929
00:44:58,434 --> 00:45:02,003
I feel like I was robbed,
'cause I'm looking at this card
930
00:45:02,047 --> 00:45:06,616
and I cannot distinguish
what would have given it a nine.
931
00:45:06,660 --> 00:45:08,662
That's a life-changing
amount of money
932
00:45:08,706 --> 00:45:11,796
just for one single
grade number difference.
933
00:45:12,448 --> 00:45:13,667
In the end,
934
00:45:13,711 --> 00:45:15,538
this was graded
by an individual.
935
00:45:15,582 --> 00:45:18,063
Somebody could have
been having a bad day. You never know.
936
00:45:21,327 --> 00:45:24,634
Wai-wait, no.
Wait for the cameras.
937
00:45:24,678 --> 00:45:26,854
MIKE: So like, for example,
the Alec Bond's a solid card.
938
00:45:26,898 --> 00:45:29,204
What does it sell for first?
What's it worth?
939
00:45:29,248 --> 00:45:31,729
So it looks like it's selling
for like 20 to 30 bucks.
940
00:45:31,772 --> 00:45:33,774
So for 20 to $30,
if you grade it,
941
00:45:33,818 --> 00:45:36,864
say you get a ten,
it's a one and a half time, maybe two time multiplier.
942
00:45:36,908 --> 00:45:38,431
JESSE: Okay.
943
00:45:38,474 --> 00:45:40,346
To me,
that's right on the edge of probably not grading,
944
00:45:40,389 --> 00:45:42,652
because if it doesn't
come back a ten, you're grading money's wasted.
945
00:45:42,696 --> 00:45:45,960
I feel like if that card tens
it'll sell for about $60.
946
00:45:46,004 --> 00:45:49,442
So therefore,
you're putting a lot of money into grading it
947
00:45:49,485 --> 00:45:51,183
just to make
an extra five bucks.
948
00:45:51,226 --> 00:45:53,185
But he's a rookie,
so I would also say he's a good rookie.
949
00:45:53,228 --> 00:45:55,361
- So hold it.
- Hold on to it.
950
00:45:55,404 --> 00:45:57,189
If he plays better next year
and all of a sudden it's selling for 50 bucks raw.
951
00:45:57,232 --> 00:45:59,278
Okay. And SGC ten
would probably get 100.
952
00:45:59,321 --> 00:46:01,846
- Cool. Then it's worth it.
- All right.
953
00:46:03,064 --> 00:46:04,283
A little bit more expensive.
954
00:46:04,326 --> 00:46:06,067
This is 300 a box.
955
00:46:06,111 --> 00:46:07,242
Oh, honey!
956
00:46:09,549 --> 00:46:11,246
There's a lot of cards
in this, though.
957
00:46:11,290 --> 00:46:13,379
MIKE: So that is my big
hit of the day right there.
958
00:46:13,422 --> 00:46:15,773
Last card, because
Jesse was holding it,
959
00:46:15,816 --> 00:46:17,644
Anthony Edwards base Prizm.
960
00:46:17,687 --> 00:46:19,428
JESSE:
It's a $30 card ungraded.
961
00:46:19,472 --> 00:46:21,213
But what do you think
if you got a PSA ten?
962
00:46:21,256 --> 00:46:22,605
So that's what I'm
gonna look up now.
963
00:46:22,649 --> 00:46:25,043
I'm gonna guess
it's 400 bucks.
964
00:46:25,086 --> 00:46:27,001
I think I'm going to
grade that and take a shot.
965
00:46:27,045 --> 00:46:30,135
- I would actually seal it.
- Deal.
966
00:46:30,178 --> 00:46:33,225
if one or two of these
actually grade out like I hope they will...
967
00:46:33,268 --> 00:46:36,402
Yeah. Then maybe
we've got 60%, 70% of our money back.
968
00:46:36,445 --> 00:46:38,143
And again, we did...
We came down here, we goofed around,
969
00:46:38,186 --> 00:46:39,492
we spent the afternoon.
970
00:46:39,535 --> 00:46:42,930
I'm going to end up
losing 100 bucks.
971
00:46:42,974 --> 00:46:44,540
- Yeah, but--
- Not the worst way to spend--
972
00:46:44,584 --> 00:46:46,064
That's what I mean,
not the worst way to spend time.
973
00:46:46,107 --> 00:46:47,717
And if one of
those guys goes off in the meantime.
974
00:46:47,761 --> 00:46:50,198
- Yeah.
- You're going to end up breaking even pretty quick.
975
00:46:50,242 --> 00:46:51,983
Your left. My right.
Give me that pack. Right.
976
00:46:52,026 --> 00:46:54,812
- That's the one.
- That's the sweaty pack he's been holding.
977
00:46:54,855 --> 00:46:56,465
But there's cellophane...
978
00:46:58,293 --> 00:47:00,382
This is a 2018 Prizm hobby box,
979
00:47:00,426 --> 00:47:02,428
which I'm
totally addicted to,
980
00:47:02,471 --> 00:47:04,909
particularly until the
black Luka is pulled.
981
00:47:04,952 --> 00:47:08,303
Someone else needs to pull
the black Luka so I can stop opening up boxes.
982
00:47:08,347 --> 00:47:09,957
Got to imagine
if anyone can find it.
983
00:47:10,001 --> 00:47:11,611
It's got to be
probably $4 million
984
00:47:11,654 --> 00:47:14,222
and it's probably
in a box somewhere.
985
00:47:14,266 --> 00:47:15,702
In the last case,
I pulled this...
986
00:47:17,530 --> 00:47:20,925
Which is Luka purple ice to 149.
987
00:47:20,968 --> 00:47:22,274
That was a huge hit.
988
00:47:22,317 --> 00:47:25,016
I've had six cases for,
like, 4000 apiece.
989
00:47:25,059 --> 00:47:26,887
This has a chance to ten.
990
00:47:26,931 --> 00:47:29,934
There's one corner
that they're grading pretty tough these days.
991
00:47:29,977 --> 00:47:32,197
So we'll see when
I finally send that in.
992
00:47:32,240 --> 00:47:36,157
Each one of these boxes
has whatever that is, 50 slabs
993
00:47:36,201 --> 00:47:38,943
and then all of those
and all of that,
994
00:47:38,986 --> 00:47:40,248
those are all slabs.
995
00:47:40,292 --> 00:47:42,076
That was a ridiculous deal
that I bought.
996
00:47:42,120 --> 00:47:43,861
That's all Peyton Manning.
997
00:47:43,904 --> 00:47:45,906
I just feel like Peyton Manning
was so undervalued.
998
00:47:45,950 --> 00:47:48,430
It was like 200 grand
for, basically,
999
00:47:48,474 --> 00:47:51,303
all, Pay... Like, yeah,
it's like 2000 Peyton Mannings.
1000
00:47:51,346 --> 00:47:54,393
Uh, and I later learned
1001
00:47:54,436 --> 00:47:55,960
that the person
bidding against me
1002
00:47:56,003 --> 00:47:57,831
was Peyton Manning.
1003
00:47:57,875 --> 00:48:00,268
And I'm like, I said, "Bro,
I would have given you half the cards,
1004
00:48:00,312 --> 00:48:01,835
"so we didn't have to pay
this much money for it."
1005
00:48:01,879 --> 00:48:03,097
You know, we could have,
like, split it,
1006
00:48:04,838 --> 00:48:06,100
Let me see if I--
Let me search.
1007
00:48:08,059 --> 00:48:09,234
Um...
1008
00:48:10,409 --> 00:48:11,845
Nope.
1009
00:48:11,889 --> 00:48:14,369
Bad luck.
Not one Trae or Luka.
1010
00:48:26,904 --> 00:48:28,166
[TENSE STRING MUSIC PLAYING]
1011
00:48:28,209 --> 00:48:30,037
MAN: There it is,
ladies and gentlemen,
1012
00:48:30,081 --> 00:48:34,389
the news that Fanatics
is acquiring Topps has come true.
1013
00:48:34,433 --> 00:48:38,219
I predicted it was
going to happen and I am so excited
1014
00:48:38,263 --> 00:48:44,573
Fanatics is buying
Topps trading card business for $500 million.
1015
00:48:44,617 --> 00:48:47,968
Fanatics buys Topps
for $500 million.
1016
00:48:48,012 --> 00:48:51,102
- RUBIN: I am stoked.
- MAN: I'm with you.
1017
00:48:51,145 --> 00:48:53,191
I feel like that is what
the hobby needed.
1018
00:48:53,234 --> 00:48:55,149
REPORTER: In a remarkable way,
1019
00:48:55,193 --> 00:48:58,718
y-you managed
to get this license and now you're buying Topps.
1020
00:48:58,761 --> 00:49:01,416
We're always thinking about
how can we reinvent a business
1021
00:49:01,460 --> 00:49:04,680
that's going to be better
for all the constituencies involved.
1022
00:49:04,724 --> 00:49:08,380
JOSH: You can't change
the whole industry and the economies,
1023
00:49:08,423 --> 00:49:11,426
but you can at least try
to manage the supply
1024
00:49:11,470 --> 00:49:13,820
and demand of the products
that you create.
1025
00:49:13,863 --> 00:49:17,824
And that is an important part
of not only the through line looking back,
1026
00:49:17,867 --> 00:49:20,914
but now what we get to do
moving forward and doing that.
1027
00:49:20,958 --> 00:49:23,003
All right, Josh,
I got to know something.
1028
00:49:23,047 --> 00:49:26,137
You know I love the non-sports
side of this card hobby.
1029
00:49:26,180 --> 00:49:27,921
What's the deal?
1030
00:49:27,965 --> 00:49:30,315
Is there any truth to rumors
that are floating around out there
1031
00:49:30,358 --> 00:49:32,056
that Fanatics
may be coming out
1032
00:49:32,099 --> 00:49:35,668
with some kind of
non-sports card company?
1033
00:49:35,711 --> 00:49:38,062
You know, I mean, rumors
are rumors for a reason.
1034
00:49:38,105 --> 00:49:39,802
That's a yes.
1035
00:49:39,846 --> 00:49:41,979
- Hang on.
- [JOSH CHUCKLES]
1036
00:49:42,022 --> 00:49:44,242
What are we saying here?
Is that a yes?
1037
00:49:44,285 --> 00:49:46,461
Just go ahead and say
you heard it here first, folks.
1038
00:49:46,505 --> 00:49:48,637
Yes, it is happening.
1039
00:49:48,681 --> 00:49:51,640
You guys should feel free to
put whatever words in my mouth make sense, right?
1040
00:49:51,684 --> 00:49:55,122
I mean, that's what
you know, that's what good journalists do, so...
1041
00:49:55,166 --> 00:50:00,432
But I will say that I am
also huge fan of non-sport cards
1042
00:50:00,475 --> 00:50:03,261
and believe that very much
as a collector.
1043
00:50:03,304 --> 00:50:06,220
And so, I don't know,
maybe those things will converge.
1044
00:50:06,264 --> 00:50:08,179
That's a yes. Breaking news.
Next question.
1045
00:50:08,222 --> 00:50:09,441
Yes. Yeah, Yeah, okay.
1046
00:50:09,484 --> 00:50:10,920
We got what we needed there,
I will say--
1047
00:50:10,964 --> 00:50:12,357
So, Josh,
bringing it back to reality,
1048
00:50:12,400 --> 00:50:14,446
aside from
Jesse's fantasyland,
1049
00:50:14,489 --> 00:50:16,187
you know, obviously
you guys are acquiring
1050
00:50:16,230 --> 00:50:17,666
all the licenses, deals
are being announced,
1051
00:50:17,710 --> 00:50:19,451
Fanatics is going to be
the kingmaker.
1052
00:50:19,494 --> 00:50:20,930
You guys are going
to do everything.
1053
00:50:20,974 --> 00:50:22,671
But you know, and rightly so,
1054
00:50:22,715 --> 00:50:24,673
there's a ton of criticism,
skepticism.
1055
00:50:24,717 --> 00:50:26,327
Probably, skepticism
is more of the word.
1056
00:50:26,371 --> 00:50:28,808
How do you guys deal with the
though of, "Well, you know,
1057
00:50:28,851 --> 00:50:30,592
"we're going to produce more,
we're going to produce less,
1058
00:50:30,636 --> 00:50:32,377
distribution may change."
Whatever.
1059
00:50:32,420 --> 00:50:35,206
Like how does that balance work
on the Fanatic side of things?
1060
00:50:35,249 --> 00:50:38,948
Look, you know, Topps has made
baseball cards since 1952.
1061
00:50:38,992 --> 00:50:44,911
And from the moment
that we even started thinking about this business
1062
00:50:44,954 --> 00:50:46,565
that was always
at the forefront
1063
00:50:46,608 --> 00:50:49,002
was that Topps would continue
making baseball cards.
1064
00:50:49,046 --> 00:50:51,352
And in the conversations
with Major League Baseball
1065
00:50:51,396 --> 00:50:55,139
and Baseball Players
Association and everybody related to it,
1066
00:50:55,182 --> 00:50:57,663
everybody was
was in full agreement there.
1067
00:50:57,706 --> 00:50:59,839
Uh, how we move forward,
1068
00:50:59,882 --> 00:51:03,843
what sub-brands are created,
how we work with other sports,
1069
00:51:03,886 --> 00:51:05,540
you know, all of that is TBD
1070
00:51:05,584 --> 00:51:08,195
as we figure out
the right way to grow the hobby.
1071
00:51:08,239 --> 00:51:10,632
You know, there's a lot
just like baseball is about tradition,
1072
00:51:10,676 --> 00:51:13,418
there's a lot in
the trading card world that's about tradition,
1073
00:51:13,461 --> 00:51:15,376
and, you know,
we're not going to...
1074
00:51:15,420 --> 00:51:16,812
We're not going
to mess with that.
1075
00:51:16,856 --> 00:51:18,640
We do have to figure out
how to grow the hobby.
1076
00:51:18,684 --> 00:51:20,686
But those two things
can coexist.
1077
00:51:20,729 --> 00:51:22,601
[SOFT PIANO MUSIC PLAYING]
1078
00:51:48,670 --> 00:51:49,976
And you know that I went there.
1079
00:51:50,019 --> 00:51:54,198
I saw you, like with Steve Aoki.
1080
00:51:54,241 --> 00:51:56,852
I was like,
"Wait, is this actually..."
1081
00:51:56,896 --> 00:51:58,854
Like, "He's... What?"
1082
00:51:58,898 --> 00:52:00,726
Yeah, there's
a good community, right?
1083
00:52:00,769 --> 00:52:04,643
We're opening Pokemon cards
at a charity event, okay,
1084
00:52:04,686 --> 00:52:07,994
- on a stage,
on this livestream... - Mm.
1085
00:52:08,037 --> 00:52:11,345
Check out this video.
Okay. Here it is.
1086
00:52:11,389 --> 00:52:16,089
- MAN: Here we go.
- [PEOPLE SHOUTING ON VIDEO]
1087
00:52:16,133 --> 00:52:18,874
- What is a Char?
- Are you impressed?
1088
00:52:18,918 --> 00:52:22,226
- She's like,
"What is a Char?" - [ALL LAUGHING]
1089
00:52:22,269 --> 00:52:24,880
- What is Charizard?
- Charizard.
1090
00:52:24,924 --> 00:52:27,927
They opened, I think,
like $500,000,
1091
00:52:27,970 --> 00:52:30,234
up to $1,000,000
in Pokemon boxes.
1092
00:52:30,277 --> 00:52:33,889
And that was
the rarest card all day that was pulled.
1093
00:52:33,933 --> 00:52:37,763
I was there with Steve Aoki
and King Pokemon.
1094
00:52:39,156 --> 00:52:41,941
- Okay. Who is King Pokemon?
- [ALL LAUGHING]
1095
00:52:41,984 --> 00:52:45,118
- You had me at "Steve Aoki."
- [ALL LAUGHING]
1096
00:52:45,162 --> 00:52:50,689
I have probably the world's
number one Pokemon collection inside this case,
1097
00:52:50,732 --> 00:52:53,213
JOE: Gary is
a bigger-than-life individual.
1098
00:52:53,257 --> 00:52:57,086
He was one of
the first people who started collecting Pokemon.
1099
00:52:57,130 --> 00:52:59,785
You know,
he's just a beloved fixture in the hobby.
1100
00:52:59,828 --> 00:53:02,048
I mean, you go to
conventions with Gary
1101
00:53:02,091 --> 00:53:05,791
and people line up to get
his autograph hundreds deep,
1102
00:53:05,834 --> 00:53:07,923
and he's just kind of
the ambassador
1103
00:53:07,967 --> 00:53:10,578
of goodwill
for Pokemon in our country.
1104
00:53:10,622 --> 00:53:13,320
Hi, how are you doing in school?
1105
00:53:13,364 --> 00:53:15,104
How you doing in school?
1106
00:53:15,148 --> 00:53:19,065
The better you do in school,
the more collectible cards you get.
1107
00:53:19,108 --> 00:53:21,676
That's why
I got a pile of Pokemon cards like this.
1108
00:53:21,720 --> 00:53:23,243
[ENCHANTING MUSIC PLAYING]
1109
00:53:26,507 --> 00:53:29,206
Yeah, well, my name
is Gary Haase.
1110
00:53:29,249 --> 00:53:33,297
In the Pokemon community,
I'm known as King Pokemon.
1111
00:53:33,340 --> 00:53:35,560
I can't tell you
how many times
1112
00:53:35,603 --> 00:53:40,129
people have told me that
that Pawn Starsepisode got them back into the hobby.
1113
00:53:42,262 --> 00:53:44,569
Well, we're here on
Las Vegas Boulevard
1114
00:53:44,612 --> 00:53:49,138
near downtown
Las Vegas, at the Gold & Silver Pawnshop.
1115
00:53:49,182 --> 00:53:52,968
This is where they film
the Pawn Starsepisodes.
1116
00:53:53,012 --> 00:53:55,101
PAWN STORE OWNER: So how much
do you want for these things?
1117
00:53:55,144 --> 00:53:57,756
I'm looking for right
in the area of $500,000.
1118
00:53:59,627 --> 00:54:00,672
[EXHALES]
1119
00:54:00,715 --> 00:54:03,892
The amount
those exact same cards,
1120
00:54:03,936 --> 00:54:07,069
that same collection
would be worth today
1121
00:54:07,113 --> 00:54:09,724
is about $15 million.
1122
00:54:09,768 --> 00:54:14,294
But anyway, no deal was--
No offer was made and no deal was made.
1123
00:54:17,210 --> 00:54:20,692
DANI: When I moved,
I had packed up a bunch of boxes
1124
00:54:20,735 --> 00:54:22,868
that I had left
with my parents,
1125
00:54:22,911 --> 00:54:26,306
and in there, I honestly,
I don't remember
1126
00:54:26,350 --> 00:54:27,786
what I stowed away in there,
1127
00:54:27,829 --> 00:54:31,746
but there is a lot of boxes
that I just left behind
1128
00:54:31,790 --> 00:54:33,792
because I didn't have
the space for them.
1129
00:54:33,835 --> 00:54:36,098
That reminds me,
I do need to call my parents,
1130
00:54:36,142 --> 00:54:40,929
'cause I am actually
really interested to see what's in those boxes.
1131
00:54:40,973 --> 00:54:45,934
The prices of these trading
cards are fluctuating so severely
1132
00:54:45,978 --> 00:54:51,026
that I don't know if I am able
to, like, properly quantify for you a value
1133
00:54:51,070 --> 00:54:52,941
that my whole collection
would be worth.
1134
00:54:52,985 --> 00:54:56,815
It's estimated anywhere
from 100,000
1135
00:54:56,858 --> 00:55:00,993
to $300,000 worth
of Pokemon stuff in my collection.
1136
00:55:01,036 --> 00:55:02,690
So right here we have...
1137
00:55:02,734 --> 00:55:05,606
I think for me
it's kind of like...
1138
00:55:05,650 --> 00:55:08,740
I can appreciate that
I now happen to have something
1139
00:55:08,783 --> 00:55:09,958
that's worth a lot of money.
1140
00:55:10,002 --> 00:55:11,612
Like, obviously that's cool.
1141
00:55:11,656 --> 00:55:13,875
It was a complete accident,
1142
00:55:13,919 --> 00:55:16,269
but that's not why
I started collecting
1143
00:55:16,313 --> 00:55:18,140
and it's not why
I'm still collecting.
1144
00:55:18,184 --> 00:55:23,145
So I think it's important
that you have that group of core collectors
1145
00:55:23,189 --> 00:55:25,887
and if the market were to crash,
1146
00:55:25,931 --> 00:55:28,847
it would be because the price
of those cards is so high
1147
00:55:28,890 --> 00:55:31,850
that people who are
genuinely interested in it as a hobby
1148
00:55:31,893 --> 00:55:33,765
can no longer afford it.
1149
00:55:33,808 --> 00:55:37,421
This happens in in every market,
which is that
1150
00:55:37,464 --> 00:55:41,033
when people are buying
and it's hot is when more people want to get in.
1151
00:55:41,076 --> 00:55:44,428
So I wonder is where is
the next wave of people that's coming in?
1152
00:55:44,471 --> 00:55:45,951
And we have to
be a part of that.
1153
00:55:45,994 --> 00:55:48,040
Like, we have to market
the whole industry now,
1154
00:55:48,083 --> 00:55:51,304
as we're creating
baseball, basketball, football cards
1155
00:55:51,348 --> 00:55:56,440
And I do think we're starting
to see the next generation of card shops
1156
00:55:56,483 --> 00:56:00,226
really cater to
the next generation of collectors and kids.
1157
00:56:00,269 --> 00:56:03,708
I was just out in L.A.,
I had a chance to go visit Burbank,
1158
00:56:03,751 --> 00:56:05,971
and what they built
there is is phenomenal.
1159
00:56:07,538 --> 00:56:10,105
Hey, cutie pie,
I'm in the middle of filming.
1160
00:56:10,149 --> 00:56:12,891
I got a documentary crew
in here right now talking to the Cardfather.
1161
00:56:12,934 --> 00:56:15,110
So can we talk later, honey?
1162
00:56:15,154 --> 00:56:17,156
My daughter.
She takes priority.
1163
00:56:18,549 --> 00:56:20,420
Okay. My name's Rob Veras.
1164
00:56:20,464 --> 00:56:21,856
I go by the Cardfather.
1165
00:56:21,900 --> 00:56:24,293
We're at Burbank Sportscards.
1166
00:56:24,337 --> 00:56:27,732
Basically, I've been doing
this longer than anyone else.
1167
00:56:27,775 --> 00:56:29,429
It's a very young population
1168
00:56:29,473 --> 00:56:31,649
coming into the category
right now,
1169
00:56:31,692 --> 00:56:33,259
So I'm kind of an O.G.
1170
00:56:33,302 --> 00:56:35,130
Kind of the Cardfather,
I guess.
1171
00:56:35,174 --> 00:56:38,656
And just try to spit wisdom
whenever I can.
1172
00:56:39,831 --> 00:56:43,704
[INDISTINCT CHATTER]
1173
00:56:43,748 --> 00:56:47,578
Let's just say you walk in
and you're like, "I really like Russell Westbrook."
1174
00:56:47,621 --> 00:56:50,668
You grab a box,
they're going to start at a dollar.
1175
00:56:50,711 --> 00:56:52,931
It's basically
a walk-in database.
1176
00:56:52,974 --> 00:56:54,541
Check this out.
1177
00:56:54,585 --> 00:56:56,891
Now you're seeing the heartbeat
of Burbank Sportscards.
1178
00:56:56,935 --> 00:57:00,286
What you're going to see here
is 42 million cards.
1179
00:57:00,329 --> 00:57:03,855
The whole building
is also on eBay.
1180
00:57:03,898 --> 00:57:06,771
You'll come over
here and again, you'll see showcases.
1181
00:57:06,814 --> 00:57:08,990
These are all Kobe Bryant cards.
1182
00:57:09,034 --> 00:57:14,213
This right here
is Kobe Bryant's best rookie card, basically.
1183
00:57:14,256 --> 00:57:17,042
Back in '96,
that was the card they were chasing.
1184
00:57:17,085 --> 00:57:18,913
It was a very limited release.
1185
00:57:18,957 --> 00:57:22,003
Topps Chrome was only
available at Walmart.
1186
00:57:22,047 --> 00:57:23,918
Hobby Shops didn't
have this product.
1187
00:57:23,962 --> 00:57:25,616
There was only four cards
in a pack.
1188
00:57:25,659 --> 00:57:27,574
They were expensive
from the get go.
1189
00:57:27,618 --> 00:57:29,576
The odds of hitting Kobe
were slim.
1190
00:57:29,620 --> 00:57:31,709
To find it in that
kind of shape
1191
00:57:31,752 --> 00:57:36,453
where a kid opened
the pack and cared for the card is crazy.
1192
00:57:36,496 --> 00:57:38,019
And this right here
1193
00:57:38,063 --> 00:57:41,109
is one of those grail cards
for so many in the hobby.
1194
00:57:42,850 --> 00:57:45,070
One of the things that
we worried about as a category
1195
00:57:45,113 --> 00:57:48,334
that we might age out,
like stamps aged out.
1196
00:57:48,377 --> 00:57:51,337
Maybe this generation
is the last generation.
1197
00:57:51,380 --> 00:57:54,732
Maybe we can't compete
against YouTube and video games
1198
00:57:54,775 --> 00:57:56,864
and things where kids
put their time.
1199
00:57:56,908 --> 00:57:58,910
But the industry
has done a hell of a job
1200
00:57:58,953 --> 00:58:00,912
of getting that
generation back
1201
00:58:00,955 --> 00:58:02,609
and the generation
before that back.
1202
00:58:02,653 --> 00:58:04,263
We actually had
a kids night last night.
1203
00:58:04,306 --> 00:58:06,526
Our first one.
Had over 100 kids here.
1204
00:58:06,570 --> 00:58:09,398
It was chaos.
It was way bigger than I anticipated.
1205
00:58:09,442 --> 00:58:12,271
And the passion
these kids had was crazy.
1206
00:58:12,314 --> 00:58:15,100
These kids are on YouTube
opening up cards.
1207
00:58:15,143 --> 00:58:18,364
There's card shows where
people descend on these shows
1208
00:58:18,407 --> 00:58:20,627
and they're not 40
and 50 year old white guys.
1209
00:58:20,671 --> 00:58:23,282
Again, it's much younger.
It's much more diverse.
1210
00:58:23,325 --> 00:58:26,067
It's totally cool.
It's like sneaker culture.
1211
00:58:26,111 --> 00:58:27,939
Card culture is the same thing.
1212
00:58:27,982 --> 00:58:29,636
[INDISTINCT CHATTER]
1213
00:58:29,680 --> 00:58:33,771
Came to the card show
so we can get some Simpsons cards.
1214
00:58:33,814 --> 00:58:35,816
[LAUGHS]
1215
00:58:35,860 --> 00:58:38,906
- How much for your Jokic?
- Uh, I'll do 1000 for that.
1216
00:58:38,950 --> 00:58:41,909
And, you know,
like I say, that's 199.
1217
00:58:44,477 --> 00:58:47,436
[CURIOUS STRING MUSIC PLAYING]
1218
00:59:03,540 --> 00:59:06,934
Actually, those Air Jordans
are probably going to sell for over $1,000,000.
1219
00:59:06,978 --> 00:59:10,590
- INTERVIEWER: Yeah, of course.
- They are the only photo matched
1220
00:59:10,634 --> 00:59:13,201
Air Jordan Ones like photo
matched during a game.
1221
00:59:13,245 --> 00:59:15,073
Game worn
with a tiny autograph.
1222
00:59:15,116 --> 00:59:18,816
But yeah, the photo matching
is what really sets them over the edge.
1223
00:59:18,859 --> 00:59:20,600
There's people
that view collecting, as you know,
1224
00:59:20,644 --> 00:59:22,820
it should just be
pure collecting, not about the money
1225
00:59:22,863 --> 00:59:26,606
but enjoying
collecting the items and owning them.
1226
00:59:26,650 --> 00:59:29,217
But, you know, there's
definitely a monetary aspect.
1227
00:59:29,261 --> 00:59:31,045
You know, we're seeing
a lot of that now
1228
00:59:31,089 --> 00:59:33,047
as investors are getting
involved in the market
1229
00:59:33,091 --> 00:59:35,484
and they're seeing these
as a new asset class.
1230
00:59:35,528 --> 00:59:37,095
So they're, you know,
more along the lines of,
1231
00:59:37,138 --> 00:59:40,141
"Oh, I'm buying this
as a, as an investment.
1232
00:59:40,185 --> 00:59:42,143
I'm buying a, you know,
a Mickey Mantle rookie
1233
00:59:42,187 --> 00:59:44,581
instead of a piece of art
that I would have typically purchased."
1234
00:59:44,624 --> 00:59:47,671
WOMAN: A rare 1909
Honus Wagner card
1235
00:59:47,714 --> 00:59:49,934
officially sold
at auction last night.
1236
00:59:49,977 --> 00:59:53,851
The winning bid
a record $6.6 million.
1237
00:59:53,894 --> 00:59:56,157
ROB: Yeah, Yeah.
I mean, you know, Honus Wagner cards
1238
00:59:56,201 --> 00:59:57,811
are going for more than some
of the vacation homes
1239
00:59:57,855 --> 00:59:59,552
we're offering
in our real estate division.
1240
00:59:59,596 --> 01:00:02,033
And people are certainly
seeing the value
1241
01:00:02,076 --> 01:00:05,340
and the investment potential
in this industry.
1242
01:00:05,384 --> 01:00:09,388
REPORTER: A mint condition
1952 Mickey Mantle sold for,
1243
01:00:09,431 --> 01:00:13,610
get this,
$12.6 million yesterday.
1244
01:00:13,653 --> 01:00:15,350
Now, that grading
has been going on
1245
01:00:15,394 --> 01:00:17,091
since almost 30 years
1246
01:00:17,135 --> 01:00:18,919
from 1992 to current,
1247
01:00:18,963 --> 01:00:21,835
most of the high end stuff
has been graded,
1248
01:00:21,879 --> 01:00:23,620
authenticated and slabbed.
1249
01:00:23,663 --> 01:00:26,057
So you can go back
and look at the population reports
1250
01:00:26,100 --> 01:00:28,320
and look at that data
and determine,
1251
01:00:28,363 --> 01:00:31,584
"Okay, there's only
12 Roberto Clemente rookies
1252
01:00:31,628 --> 01:00:34,848
"that are grade,
you know, 8.5 or better."
1253
01:00:34,892 --> 01:00:37,111
"Or there's only nine
Mickey Mantle cards
1254
01:00:37,155 --> 01:00:40,941
"that are
mint or gem mint in the whole world."
1255
01:00:40,985 --> 01:00:44,641
And so when people start looking
at those population reports
1256
01:00:44,684 --> 01:00:47,208
from an investment standpoint,
1257
01:00:47,252 --> 01:00:50,168
that's when they start saying
these are severely undervalued.
1258
01:00:54,520 --> 01:00:56,130
There's only
ten of these in the world
1259
01:00:56,174 --> 01:00:58,176
and he's one of
the greatest players ever.
1260
01:00:58,219 --> 01:01:00,352
I should, you know,
put my money here.
1261
01:01:00,395 --> 01:01:02,876
And that's what
we've been seeing the last five or six years.
1262
01:01:15,280 --> 01:01:18,109
What is the rough value
of these cards sitting on this table,
1263
01:01:18,152 --> 01:01:20,807
- Oh, just this table
right here? - Yeah.
1264
01:01:20,851 --> 01:01:22,940
You have over 10 million
just on this table.
1265
01:01:23,984 --> 01:01:26,378
Yeah, so here's
my Jordan hoard
1266
01:01:26,421 --> 01:01:28,075
and I control the market
on these.
1267
01:01:28,119 --> 01:01:30,425
Here's 15 of them. One,
1268
01:01:31,600 --> 01:01:33,167
two,
1269
01:01:33,211 --> 01:01:34,647
three.
1270
01:01:34,691 --> 01:01:35,735
This is the Rock's rookie.
1271
01:01:35,779 --> 01:01:37,302
This is his best card.
1272
01:01:37,345 --> 01:01:40,784
This is fluctuated
anywhere between 50 and $75,000.
1273
01:01:40,827 --> 01:01:44,788
Number four, Number five.
A nice one.
1274
01:01:44,831 --> 01:01:46,920
1968, tops three D
1275
01:01:46,964 --> 01:01:48,835
Here is the Queen Mother,
Mac Daddy.
1276
01:01:48,879 --> 01:01:51,925
I paid 3.25 million
for that card.
1277
01:01:54,101 --> 01:01:56,408
Numbers 14 and 15.
1278
01:01:58,715 --> 01:01:59,977
Okay.
1279
01:02:00,020 --> 01:02:01,456
My name is Rick Probstein.
1280
01:02:01,500 --> 01:02:03,328
I'm the CEO of
Probstein123.
1281
01:02:03,371 --> 01:02:06,070
We are the largest
auction house on eBay.
1282
01:02:07,027 --> 01:02:09,769
[SOLEMN MUSIC PLAYING]
1283
01:02:11,336 --> 01:02:14,252
There are tons and tons
of new people.
1284
01:02:14,295 --> 01:02:18,082
They are serious investors,
and they're full in on it.
1285
01:02:19,736 --> 01:02:23,000
So I live in an
Orthodox Jewish community not far from here,
1286
01:02:23,043 --> 01:02:24,871
and I go to the synagogue
1287
01:02:24,915 --> 01:02:27,482
and people would be
for the first time, they're like,
1288
01:02:27,526 --> 01:02:29,963
"Oh, I heard about that
Tom Brady sale for 2 million.
1289
01:02:30,007 --> 01:02:32,749
"I heard about
the Luka Doncic sale for 4 million."
1290
01:02:32,792 --> 01:02:35,795
And these are people that,
you know, are affluent people
1291
01:02:35,839 --> 01:02:37,188
that are in
the Wall Street world
1292
01:02:37,231 --> 01:02:38,667
that that have, you know,
1293
01:02:38,711 --> 01:02:41,279
an investment portfolio
with hedge funds.
1294
01:02:41,322 --> 01:02:43,498
And they were now
coming to me saying,
1295
01:02:43,542 --> 01:02:45,805
"What should I buy
in sports cards?"
1296
01:02:51,202 --> 01:02:54,422
I'm Jesse Craig.
I'm the director of business development here at PWCC,
1297
01:02:54,466 --> 01:02:56,511
and you're at
the PWCC headquarters.
1298
01:03:00,080 --> 01:03:03,562
PWCC is the largest
auction house in the world for trading cards.
1299
01:03:03,605 --> 01:03:09,263
Additionally, we have the only
custom vault built for trading cards in the world.
1300
01:03:11,048 --> 01:03:13,528
We're just under
$1,000,000,000 in assets
1301
01:03:13,572 --> 01:03:17,141
and we have almost
400,000 graded trading cards in our vault.
1302
01:03:17,184 --> 01:03:19,317
So it's like,
it's the Fort Knox for trading cards.
1303
01:03:20,057 --> 01:03:22,494
So our logistics team
1304
01:03:23,843 --> 01:03:27,151
sends out between 500
and 1,000 packages a day.
1305
01:03:27,194 --> 01:03:28,935
We have a lot of auctions
that close.
1306
01:03:28,979 --> 01:03:31,677
We have fixed price listings,
we have vault fulfillments.
1307
01:03:31,720 --> 01:03:34,680
So there's a lot of pieces
that move around here.
1308
01:03:34,723 --> 01:03:37,726
Cameras over every station,
you can see cameras up in the sky.
1309
01:03:37,770 --> 01:03:39,641
You know, the whole
"eye in the sky."
1310
01:03:39,685 --> 01:03:42,644
So we've got, you know,
about 70 cameras in the building.
1311
01:03:42,688 --> 01:03:44,908
And if a card moves,
we know where it goes.
1312
01:03:44,951 --> 01:03:47,432
This is our imaging stations
right here.
1313
01:03:47,475 --> 01:03:50,522
We have manual individual
imaging stations.
1314
01:03:50,565 --> 01:03:53,699
They're all custom built
with lighting.
1315
01:03:53,742 --> 01:03:56,702
And then we have
what nobody else in the world has,
1316
01:03:56,745 --> 01:03:58,791
is we have two
custom-built robots
1317
01:03:58,835 --> 01:04:01,794
that do the majority
of our bulk imaging.
1318
01:04:01,838 --> 01:04:05,319
So what we have are turrets
that you stick cards down,
1319
01:04:05,363 --> 01:04:09,062
they rotate, these suction cups
pick up a card,
1320
01:04:09,106 --> 01:04:14,067
these grippers will come over
and grab it, take it over,
1321
01:04:14,111 --> 01:04:16,113
flip it to a camera
back there,
1322
01:04:16,156 --> 01:04:18,550
rotate it again,
take it down,
1323
01:04:18,593 --> 01:04:21,379
and then those grippers grab it
and set it back down in the turret.
1324
01:04:21,422 --> 01:04:24,904
So it takes about
seven seconds to shoot a card,
1325
01:04:24,948 --> 01:04:26,950
whereas manually
1326
01:04:26,993 --> 01:04:29,474
it takes much longer
because you can actually--
1327
01:04:29,517 --> 01:04:32,520
It's like set it
and forget it, right? [LAUGHS]
1328
01:04:34,783 --> 01:04:36,394
We've always had the vision
1329
01:04:36,437 --> 01:04:39,397
of trading cards
being a legitimate, tangible asset,
1330
01:04:39,440 --> 01:04:42,617
and we're the first company
in the world to actually lend specifically
1331
01:04:42,661 --> 01:04:44,271
on trading cards as collateral.
1332
01:04:45,490 --> 01:04:47,405
I mean,
that's the theory behind
1333
01:04:47,448 --> 01:04:49,276
what's behind us in the vault
1334
01:04:49,320 --> 01:04:52,105
is this ability
to have liquidity
1335
01:04:52,149 --> 01:04:56,066
in a market
that is really an emerging tangible asset class.
1336
01:04:56,109 --> 01:04:59,808
Just got a premiere
submission request
1337
01:04:59,852 --> 01:05:03,247
for a 2012 Pokemon World
Championship promo card in a PSA nine,
1338
01:05:03,290 --> 01:05:06,250
which is a roughly 200K.
1339
01:05:06,293 --> 01:05:07,512
That'll be a fun premiere card.
1340
01:05:13,257 --> 01:05:15,563
PAUL: When a market
becomes mature,
1341
01:05:15,607 --> 01:05:17,652
there's so much
information out there
1342
01:05:17,696 --> 01:05:20,438
that you're able to compare
apples to apples
1343
01:05:20,481 --> 01:05:22,222
and you're able to know that,
1344
01:05:22,266 --> 01:05:27,010
"Okay, this sold for
$100 a year ago."
1345
01:05:27,053 --> 01:05:32,189
All these other fundamentals
point it being worth now $120 or $80.
1346
01:05:32,232 --> 01:05:34,931
That's a market
that's functioning properly.
1347
01:05:34,974 --> 01:05:37,063
When you have
a collectible market,
1348
01:05:37,107 --> 01:05:40,937
it doesn't function like that,
because passion gets involved,
1349
01:05:40,980 --> 01:05:44,331
scarcity gets involved,
authenticity gets involved.
1350
01:05:44,375 --> 01:05:47,987
Nobody's--
nobody gets physical shares of stock anymore.
1351
01:05:48,031 --> 01:05:50,511
You don't have an
authentic share of Apple
1352
01:05:50,555 --> 01:05:54,211
and have it up
you know, in your in your office at home.
1353
01:05:54,254 --> 01:05:56,996
A baseball card that
somebody is trying to flip,
1354
01:05:57,040 --> 01:05:59,694
they're hoping that
they have more information
1355
01:05:59,738 --> 01:06:01,740
than the person that's
going to buy it from them.
1356
01:06:01,783 --> 01:06:04,003
[AMUSING MUSIC PLAYING]
1357
01:06:29,376 --> 01:06:31,988
Just count it. Make sure.
I think it's 850.
1358
01:06:33,380 --> 01:06:35,948
- Hey! How are you doing?
- What's going on?
1359
01:06:35,992 --> 01:06:38,603
Creating content
and making it relatable.
1360
01:06:38,646 --> 01:06:40,909
- Mike? Hi, how are you? Sharon.
- Hi, I'm Jesse.
1361
01:06:40,953 --> 01:06:43,434
You don't have any
celebrity cards, do you?
1362
01:06:43,477 --> 01:06:44,913
- I do.
- Here we go.
1363
01:06:44,957 --> 01:06:49,179
I have a super-fractal
Han Solo.
1364
01:06:49,222 --> 01:06:51,094
I'll tell you. You know who
we should get on camera?
1365
01:06:51,137 --> 01:06:53,487
- Who?
- Sharon.
1366
01:06:53,531 --> 01:06:56,186
This is just about, like,
my most famous favorite person in the hobby.
1367
01:06:58,492 --> 01:07:01,756
Hey, so they're filming me,
and I bought them over here.
1368
01:07:01,800 --> 01:07:03,410
I said, this is
my favorite person in the hobby.
1369
01:07:03,454 --> 01:07:05,195
So I brought them over.
I don't know if they can hear.
1370
01:07:05,238 --> 01:07:08,763
I started buying cards again
in early 2019
1371
01:07:08,807 --> 01:07:10,852
and Luka had just finished
his rookie season.
1372
01:07:10,896 --> 01:07:12,898
He was Rookie of the Year.
1373
01:07:12,941 --> 01:07:14,987
I don't know. I was like,
"Look, I was like, maybe this is the guy."
1374
01:07:15,031 --> 01:07:17,685
And so for the next two
to three shows I went to,
1375
01:07:17,729 --> 01:07:21,472
I bought every Luka Prizm
I could find.
1376
01:07:21,515 --> 01:07:24,127
Hundreds of PSA tens
at 70 bucks.
1377
01:07:24,170 --> 01:07:25,954
I bought every
parallel I could find,
1378
01:07:25,998 --> 01:07:28,435
and I was
at a card show in Virginia,
1379
01:07:28,479 --> 01:07:30,524
and I got to a dealer there
1380
01:07:30,568 --> 01:07:33,136
who a lot of people
know as Black Jaded Wolf.
1381
01:07:33,179 --> 01:07:36,617
This is Sharon.
She pretty much controls the hobby.
1382
01:07:36,661 --> 01:07:40,186
I met Josh Luber,
like pre-pandemic,
1383
01:07:40,230 --> 01:07:41,927
so he wanted one of my cards.
1384
01:07:41,970 --> 01:07:45,365
I asked 20,000 for the Luka
black gold Prizm, one of five.
1385
01:07:45,409 --> 01:07:46,845
JOSH: I was like,
"This is ridiculous."
1386
01:07:46,888 --> 01:07:49,587
"I mean, $15,000 and, like,
PSA tens are 70 bucks."
1387
01:07:49,630 --> 01:07:51,502
And she goes,
"Well, it's not for sale."
1388
01:07:51,545 --> 01:07:53,373
I was like, "Well,
we have it in your case." She's like, "I know."
1389
01:07:53,417 --> 01:07:54,853
She's like, "I have it
at $15,000 because no one's going to buy it."
1390
01:07:54,896 --> 01:07:56,768
We didn't agree on a price.
1391
01:07:56,811 --> 01:07:59,379
His advisor
told him not to buy it.
1392
01:07:59,423 --> 01:08:01,642
And this is a guy who'd
been in the industry for 20 years.
1393
01:08:01,686 --> 01:08:04,950
15000 dollars?
What's it going to go to? 20,000. 25,000?
1394
01:08:04,993 --> 01:08:07,431
He was like, "I don't know.
You got enough Lukas today, man."
1395
01:08:07,474 --> 01:08:09,563
And I said,
"All right, fair enough. I'll let it go."
1396
01:08:09,607 --> 01:08:13,524
- I could have bought
for $15,000. - Which I encouraged you to buy.
1397
01:08:13,567 --> 01:08:16,266
I think you have a little
bit of a different story.
1398
01:08:16,309 --> 01:08:18,094
But I did tell you to buy it.
1399
01:08:18,137 --> 01:08:19,921
Because obviously
then what happened next was
1400
01:08:19,965 --> 01:08:22,185
Luka starts
his sophomore season.
1401
01:08:22,228 --> 01:08:26,145
He goes nuts.
All of a sudden, he's, you know, you know, god level
1402
01:08:26,189 --> 01:08:28,104
and looks like, you know,
potential Hall of Famer
1403
01:08:28,147 --> 01:08:30,280
[COMMENTATOR]
Doncic pulls up. Three pointer.
1404
01:08:30,323 --> 01:08:32,630
Bang! Bang! It's good!
1405
01:08:32,673 --> 01:08:35,763
What's the card today?
Half million dollars? A million dollars?
1406
01:08:35,807 --> 01:08:40,768
A big person in the hobby
did offer close to, like, 750,000 for the card.
1407
01:08:40,812 --> 01:08:44,816
But I told him if I ever
want to move it, he'll get first shot.
1408
01:08:44,859 --> 01:08:48,385
And then I've tried to buy it
from her like four times since then, so...
1409
01:08:48,428 --> 01:08:51,388
But I don't want to pay
a million dollars for it. I want to pay 15,000 for it.
1410
01:08:52,302 --> 01:08:53,607
We'll see. [CHUCKLES]
1411
01:08:59,135 --> 01:09:00,484
DANI: A couple of events
that are coming up
1412
01:09:00,527 --> 01:09:02,050
that I'm actually
really excited about.
1413
01:09:02,094 --> 01:09:05,532
One of them is an
event called Collect-A-Con.
1414
01:09:05,576 --> 01:09:09,014
This time I'm going
with an app called Whatnot.
1415
01:09:09,057 --> 01:09:13,061
I'm actually emceeing
one of the stages there.
1416
01:09:13,105 --> 01:09:15,760
All right.
What's going on everybody?
1417
01:09:15,803 --> 01:09:17,762
Welcome to Collect-A-Con.
1418
01:09:17,805 --> 01:09:20,852
We are here at the Whatnot stage
1419
01:09:20,895 --> 01:09:24,769
breaking a new Revelation
first edition booster box.
1420
01:09:24,812 --> 01:09:28,947
We're going to be
breaking that at 4:30 today, right here on the stage.
1421
01:09:30,470 --> 01:09:32,516
Trying to find it.
1422
01:09:32,559 --> 01:09:35,997
All day we've been looking
for a box of Pokemon cards.
1423
01:09:36,041 --> 01:09:39,349
We have found the one
that we are going to open.
1424
01:09:39,392 --> 01:09:40,785
I am so excited.
1425
01:09:40,828 --> 01:09:45,877
It's a Neo Revelation
first edition booster box.
1426
01:09:45,920 --> 01:09:47,879
How much is this box?
1427
01:09:47,922 --> 01:09:51,883
This one went for
a crazy price of $25,000.
1428
01:09:51,926 --> 01:09:55,756
- 25 grand for this one,
this one box of cards? - For one Pokemon box.
1429
01:09:55,800 --> 01:09:57,584
This, this set in particular
1430
01:09:57,628 --> 01:10:00,457
has a couple of really rare
Shining cards in it,
1431
01:10:00,500 --> 01:10:03,721
the Shining Magikarp,
the Shining Gyarados.
1432
01:10:03,764 --> 01:10:05,897
Those two cards,
especially in first edition,
1433
01:10:05,940 --> 01:10:09,248
would be incredibly valuable
to get in a good grade.
1434
01:10:09,292 --> 01:10:11,946
I haven't opened in
forever and I'm so excited.
1435
01:10:13,644 --> 01:10:15,123
[LAUGHS] Ahh!
1436
01:10:17,517 --> 01:10:20,128
Oh, I started using
the magic touch.
1437
01:10:20,172 --> 01:10:21,347
All right, everybody,
1438
01:10:21,391 --> 01:10:24,307
this is the last box
break of the day!
1439
01:10:24,350 --> 01:10:25,960
We got Superduper Dani.
1440
01:10:26,004 --> 01:10:28,485
We've got Sarah Natochenny
here special guest,
1441
01:10:28,528 --> 01:10:30,835
the voice of Ash Ketchum,
1442
01:10:30,878 --> 01:10:33,098
here to open
the first pack today.
1443
01:10:33,141 --> 01:10:35,622
DANI: I absolutely love
coming to these conventions.
1444
01:10:35,666 --> 01:10:37,189
I get to see all of my friends.
1445
01:10:37,233 --> 01:10:40,236
A lot of my friends
I've made through Pokemon
1446
01:10:40,279 --> 01:10:42,020
are from all over the world.
1447
01:10:42,063 --> 01:10:44,979
Lugia! Hey! We got a Lugia!
1448
01:10:45,023 --> 01:10:48,069
And everybody here
is just absolutely
1449
01:10:48,113 --> 01:10:50,942
geeking out on Pokemon,
which is my favorite thing.
1450
01:10:50,985 --> 01:10:53,814
I think a lot of us struggle
with finding that
1451
01:10:53,858 --> 01:10:56,339
in our own little cities
and whatever.
1452
01:10:56,382 --> 01:10:59,472
So, when we all
can come together in one place
1453
01:10:59,516 --> 01:11:02,475
and just open packs
and geek out,
1454
01:11:02,519 --> 01:11:05,391
it's the best feeling.
1455
01:11:05,435 --> 01:11:11,005
[INDISTINCT CHATTER]
1456
01:11:11,049 --> 01:11:12,224
DANI: All right,
all right, all right.
1457
01:11:12,268 --> 01:11:16,272
- And... Yeah!
- [AUDIENCE CHEERING]
1458
01:11:19,362 --> 01:11:23,322
DANI: I remember pulling
my first ever holographic card
1459
01:11:23,366 --> 01:11:26,107
from a pack
when I was a little kid.
1460
01:11:26,151 --> 01:11:28,109
Honestly, what
I'm doing right now,
1461
01:11:28,153 --> 01:11:30,155
for my younger self,
is a dream.
1462
01:11:30,198 --> 01:11:33,854
Like, there's no--
If I was a little kid looking at my older self,
1463
01:11:33,898 --> 01:11:35,465
I'd be losing my mind.
1464
01:11:35,508 --> 01:11:38,250
A Goldin is this one.
Now we have one more.
1465
01:11:38,294 --> 01:11:42,167
We got a... [TRILLING TONGUE]
A Remoraid and...
1466
01:11:43,429 --> 01:11:45,562
- [SHOUTING EXCITEDLY]
- No way!
1467
01:11:45,605 --> 01:11:48,913
[CROWD CHEERING LOUDLY]
1468
01:11:50,306 --> 01:11:53,787
Oh my gosh!
You gotta be kidding me.
1469
01:11:53,831 --> 01:11:55,572
Out of the
Neo Revelation box! What!
1470
01:11:55,615 --> 01:11:59,402
This is a secret--
A secret rare Shining Gyarados.
1471
01:11:59,445 --> 01:12:01,578
This is one of two
secret rares in this set.
1472
01:12:01,621 --> 01:12:04,363
And as one of
the most valuable cards in the whole set.
1473
01:12:04,407 --> 01:12:07,279
- I can't believe we pulled--
- We pulled the magic card and the Gyarados.
1474
01:12:07,323 --> 01:12:09,716
We pulled both of
the Shining cards from this set.
1475
01:12:09,760 --> 01:12:11,544
The two secret rares.
1476
01:12:11,588 --> 01:12:15,896
That is very uncommon
to get both of them out of the same box.
1477
01:12:15,940 --> 01:12:17,898
In my opinion.
I don't know what's going on lately.
1478
01:12:17,942 --> 01:12:19,770
It's like,
I'll go through patches
1479
01:12:19,813 --> 01:12:22,381
where I'll get absolute garbage
out of these Pokemon packs
1480
01:12:22,425 --> 01:12:26,080
and then I'll go through patches
where I just get every single one of the best cards.
1481
01:12:27,299 --> 01:12:28,996
It's a beautiful moment.
1482
01:12:37,135 --> 01:12:38,658
Oh, here they come.
1483
01:12:40,051 --> 01:12:41,444
This is it. I'm so excited.
1484
01:12:46,405 --> 01:12:49,843
Hi. Hello. Ohh!
1485
01:12:49,887 --> 01:12:51,149
How was the trip?
1486
01:12:51,192 --> 01:12:53,194
How's it going?
Yeah, you met the dog.
1487
01:12:53,238 --> 01:12:56,197
- How are you?
Long time no see. - Good.
1488
01:12:56,241 --> 01:12:57,851
- [DANI LAUGHING]
- My little girl.
1489
01:12:57,895 --> 01:13:01,072
Oh, my goodness.
Hello. Oh.
1490
01:13:01,115 --> 01:13:03,553
- Oh, come here.
- He's like, "Who are the extra guests?"
1491
01:13:03,596 --> 01:13:05,119
Oh, hi.
1492
01:13:05,163 --> 01:13:07,905
So we brought
a few things for you.
1493
01:13:07,948 --> 01:13:09,776
Thanks for storing these.
I appreciate it.
1494
01:13:09,820 --> 01:13:12,170
Well, you're welcome.
1495
01:13:12,213 --> 01:13:14,868
And we have some
other stuff here, too.
1496
01:13:14,912 --> 01:13:16,435
He just brought
a couple of them.
1497
01:13:16,479 --> 01:13:17,871
So you can look through 'em.
1498
01:13:17,915 --> 01:13:20,439
From the side, I can
already see some boxes
1499
01:13:20,483 --> 01:13:23,311
from like the late
'90s, early 2000s,
1500
01:13:23,355 --> 01:13:25,401
and then some boxes
that I opened.
1501
01:13:25,444 --> 01:13:28,316
at like the start of my
YouTube career in 2010.
1502
01:13:28,360 --> 01:13:29,970
Some little plush toys.
1503
01:13:30,014 --> 01:13:33,321
This was hanging up
in my little Poke cave.
1504
01:13:33,365 --> 01:13:36,760
We got a Pokemon VHS.
1505
01:13:36,803 --> 01:13:40,111
I have not seen one
of these in, like, ten years.
1506
01:13:40,154 --> 01:13:42,156
We've got a Skies
red booster box.
1507
01:13:42,200 --> 01:13:46,509
This is honestly probably
one of the most expensive booster boxes.
1508
01:13:46,552 --> 01:13:50,251
Even the empty box
is almost $500 right now, which is insane.
1509
01:13:50,295 --> 01:13:52,297
You'd be able to
sell this on eBay.
1510
01:13:52,340 --> 01:13:54,517
- We almost sold it.
- Yeah? [LAUGHS]
1511
01:13:54,560 --> 01:13:57,694
Yeah, It's almost like,
"Don't sell any of my stuff."
1512
01:13:57,737 --> 01:14:02,176
This is a two player
starter set from way back,
1513
01:14:02,220 --> 01:14:03,830
this is one of the original.
1514
01:14:03,874 --> 01:14:05,441
I think was
a base set two, yeah.
1515
01:14:05,484 --> 01:14:09,183
Base set two starter deck
from 2000.
1516
01:14:09,227 --> 01:14:12,317
This one I think I got from,
you guys remember that comic shop
1517
01:14:12,360 --> 01:14:13,536
that was, like, downtown?
1518
01:14:13,579 --> 01:14:15,189
DANI: Yeah. [LAUGHING]
1519
01:14:15,233 --> 01:14:17,844
- Got this from that comic shop.
- For almost nothing.
1520
01:14:17,888 --> 01:14:21,021
I had actually opened
all of these Pokemon products
1521
01:14:21,065 --> 01:14:23,241
on my channel
at one point or another,
1522
01:14:23,284 --> 01:14:26,287
so this is like a little
tiny time capsule right here.
1523
01:14:26,331 --> 01:14:30,030
It's pretty cool that you
knew what you wanted to do.
1524
01:14:30,074 --> 01:14:33,991
You guys are also, like,
overwhelmingly supportive, of, like, anything I've done.
1525
01:14:34,034 --> 01:14:37,298
So I think having you guys
is part of the reason
1526
01:14:37,342 --> 01:14:39,823
why I was able to even do
that to begin with.
1527
01:14:39,866 --> 01:14:41,564
Oh, cool.
1528
01:14:41,607 --> 01:14:44,001
[BOTH LAUGHING]
1529
01:14:44,044 --> 01:14:47,395
Yeah, we're just
very proud of her.
1530
01:14:47,439 --> 01:14:50,094
I think she's just
following her dreams and making it happen
1531
01:14:50,137 --> 01:14:52,662
and we're very proud,
you know?
1532
01:14:56,492 --> 01:14:58,102
All right,
you guys want to get some dinner?
1533
01:14:58,145 --> 01:14:59,625
Hey, that sounds good.
1534
01:14:59,669 --> 01:15:01,714
- All right.
- MOTHER: You know of a place?
1535
01:15:01,758 --> 01:15:03,499
Yeah, I know a place.
1536
01:15:04,804 --> 01:15:06,284
You know a place?
1537
01:15:18,122 --> 01:15:19,950
Uh, let's see
what they're worth.
1538
01:15:25,129 --> 01:15:27,653
[LAUGHS] Holy shit.
1539
01:15:27,697 --> 01:15:30,395
That's, uh... Yeah.
Well, you can already see it.
1540
01:15:30,438 --> 01:15:32,615
You can already see it
from this graph that it's...
1541
01:15:32,658 --> 01:15:35,661
It's, you know, trending down.
1542
01:15:35,705 --> 01:15:40,710
I mean, things don't go
straight up forever.
1543
01:15:40,753 --> 01:15:44,017
I'm not an analyst.
I don't feel comfortable saying,
1544
01:15:44,061 --> 01:15:46,019
you know,
calling a top of anything
1545
01:15:46,063 --> 01:15:48,935
just the same as I'm never
comfortable calling the bottom of anything.
1546
01:15:48,979 --> 01:15:50,981
But if it was my money,
1547
01:15:51,024 --> 01:15:53,331
would I get into this market
right now?
1548
01:15:53,374 --> 01:15:55,463
And I love baseball cards.
1549
01:15:55,507 --> 01:15:57,117
Probably not.
1550
01:15:57,161 --> 01:16:00,207
Would I wait two years and
see how things shake out?
1551
01:16:00,251 --> 01:16:02,340
Yeah, I would.
1552
01:16:02,383 --> 01:16:05,082
[ACOUSTIC GUITAR MUSIC PLAYING]
1553
01:16:05,125 --> 01:16:08,520
[INTERVIEWER]
Are we headed for a crash?
1554
01:16:08,564 --> 01:16:09,869
Are we headed for a crash?
1555
01:16:09,913 --> 01:16:11,697
No, you just you have
to have a lot of people
1556
01:16:11,741 --> 01:16:13,264
that want to stop
putting money into it
1557
01:16:13,307 --> 01:16:15,135
and don't want those
cards anymore.
1558
01:16:15,179 --> 01:16:17,224
And I don't think
that's the case.
1559
01:16:17,268 --> 01:16:19,357
Sure, a lot of people
have come into the market,
1560
01:16:19,400 --> 01:16:24,231
but there are way
more potential collectors out there that exist.
1561
01:16:24,275 --> 01:16:26,320
CHRIS: There's still
a lot of growth to be had.
1562
01:16:26,364 --> 01:16:27,539
Athletes are getting involved,
1563
01:16:27,583 --> 01:16:29,367
celebrities are
getting involved.
1564
01:16:29,410 --> 01:16:31,456
I think it's great
Anything that generates interest
1565
01:16:31,499 --> 01:16:33,284
and can bring new people
into the market.
1566
01:16:33,327 --> 01:16:35,808
Yeah, if I ever go broke,
I will sell them. It's my backup plan.
1567
01:16:35,852 --> 01:16:38,332
JOE: There's all types of
celebrities you read about
1568
01:16:38,376 --> 01:16:41,727
that collect trading cards
because they grew up with them.
1569
01:16:41,771 --> 01:16:45,949
This is my birthday present
from Wizards. I love you guys.
1570
01:16:45,992 --> 01:16:49,039
JOE: We collect things
for one simple reason
1571
01:16:49,082 --> 01:16:50,910
other than profit, nostalgia.
1572
01:16:53,217 --> 01:16:54,784
It's all about nostalgia.
1573
01:16:54,827 --> 01:16:57,874
It's what it means to you.
1574
01:16:57,917 --> 01:17:03,009
JESSE: The way I view it.
It's art, history, business and sports.
1575
01:17:03,053 --> 01:17:04,881
So I tend to think that
1576
01:17:04,924 --> 01:17:06,709
looking at the growth
where we've been,
1577
01:17:06,752 --> 01:17:08,798
where we've come
and where we're going,
1578
01:17:08,841 --> 01:17:11,496
I truly think we're just
at the tip of the iceberg here.
1579
01:17:11,539 --> 01:17:13,367
So exciting times ahead,
for sure.
1580
01:17:18,155 --> 01:17:20,244
JOSH: And then the last
part of that,
1581
01:17:20,287 --> 01:17:22,899
I guess, to some extent
falls on me
1582
01:17:22,942 --> 01:17:24,640
and the people that I work with,
1583
01:17:24,683 --> 01:17:27,730
which is that I think
we're all hyper-aware of the mistakes
1584
01:17:27,773 --> 01:17:30,515
of the '80s and '90s
of the card manufacturers
1585
01:17:30,558 --> 01:17:32,952
with regard to supply
and demand and production.
1586
01:17:32,996 --> 01:17:35,085
And so, I think that
sort of two areas
1587
01:17:35,128 --> 01:17:38,218
where you might see
the potential for a crash
1588
01:17:38,262 --> 01:17:41,178
are both pretty solid
and have good...
1589
01:17:41,221 --> 01:17:42,962
good fundamentals
for the future.
1590
01:17:43,006 --> 01:17:46,270
But no one can--
No one can predict markets.
1591
01:17:46,313 --> 01:17:48,664
No one c-can change markets.
1592
01:17:48,707 --> 01:17:51,318
But I think it
looks pretty good. Yup.
1593
01:17:51,362 --> 01:17:54,713
JESSE: This just in,
Sports Cards Nonsense listeners,
1594
01:17:54,757 --> 01:17:56,976
We have big breaking news.
1595
01:17:57,020 --> 01:17:58,543
Mr. Josh Luber is here.
1596
01:17:58,586 --> 01:18:00,850
- Mike?
- MIKE: Josh, what is the breaking news?
1597
01:18:00,893 --> 01:18:03,853
Take it away, sir.
The floor is yours.
1598
01:18:03,896 --> 01:18:07,944
JOSH: We are pretty
excited to launch zerocool.
1599
01:18:07,987 --> 01:18:09,597
zerocool is our
trading hub brand
1600
01:18:09,641 --> 01:18:11,164
for non-sports, for culture.
1601
01:18:11,208 --> 01:18:12,862
We're all in
for supporting people,
1602
01:18:12,905 --> 01:18:15,473
brands, IP companies
in the world other than sports.
1603
01:18:15,516 --> 01:18:17,257
So zerocool is finally here.
1604
01:18:19,172 --> 01:18:21,827
This is VeeFriends,
the first ever release from zerocool.
1605
01:18:21,871 --> 01:18:26,702
In ten years when VeeFriends
is as big as Disney and Pokemon combined
1606
01:18:26,745 --> 01:18:28,399
and is the largest IP
in the world,
1607
01:18:28,442 --> 01:18:31,271
this will be
a $1 million sealed box.
1608
01:18:31,315 --> 01:18:32,969
- How about that?
- I'm counting on that $1 million appreciation.
1609
01:18:33,012 --> 01:18:34,057
I know you are.
1610
01:18:34,100 --> 01:18:35,275
This is our next full set.
1611
01:18:35,319 --> 01:18:37,451
Actually comes out
in a couple of weeks
1612
01:18:37,495 --> 01:18:39,192
It's from Jackass Forever,
1613
01:18:39,236 --> 01:18:41,194
the new movie that came out
about two months ago.
1614
01:18:41,238 --> 01:18:44,241
I expect the clearing price
to be in the couple of hundred dollars,
1615
01:18:44,284 --> 01:18:46,504
but people can get lucky
and get one of the rare boxes
1616
01:18:46,547 --> 01:18:47,940
and hopefully
that becomes collectible
1617
01:18:47,984 --> 01:18:49,594
and that's part of it as well.
1618
01:18:49,637 --> 01:18:53,163
But new audience
is important part of it and we get to see.
1619
01:18:53,206 --> 01:18:54,642
The blind Dutch
auction for this
1620
01:18:54,686 --> 01:18:56,557
will open in a couple
of weeks and we roll tide.
1621
01:18:56,601 --> 01:18:57,950
[LIVELY PIANO MUSIC PLAYING]
1622
01:18:57,994 --> 01:18:59,952
JESSE: So Topps, Panini,
Upper Deck, zerocool
1623
01:18:59,996 --> 01:19:02,172
are now your four
trading card companies.
1624
01:19:07,830 --> 01:19:10,702
JOSH: Both the Jackass
and VeeFriends
1625
01:19:10,746 --> 01:19:14,575
sold for more on the secondary
market than what the clearing price was.
1626
01:19:14,619 --> 01:19:18,971
And so by that sort of,
just sort of, black and white data point,
1627
01:19:19,015 --> 01:19:20,625
we could say it is
absolutely a success,
1628
01:19:20,668 --> 01:19:22,366
meaning there was
more demand out there
1629
01:19:22,409 --> 01:19:24,107
than what was originally
put into the market.
1630
01:19:24,150 --> 01:19:25,586
And that's what we want, right?
1631
01:19:25,630 --> 01:19:27,197
We want people to care
about the products,
1632
01:19:27,240 --> 01:19:28,851
continue to care
about the products,
1633
01:19:28,894 --> 01:19:30,417
and our products
do continue to sell
1634
01:19:30,461 --> 01:19:32,202
for more than
what they originally sold.
1635
01:19:34,247 --> 01:19:35,727
JESSE: Man, I got to tell you,
1636
01:19:35,771 --> 01:19:37,685
I'm very excited to see
where zerocool is going.
1637
01:19:37,729 --> 01:19:39,862
I think this is a really cool
first step, though.
1638
01:19:39,905 --> 01:19:41,124
I want to see the guys
fromThe Office,
1639
01:19:41,167 --> 01:19:42,386
I want to see Seinfeld,
1640
01:19:42,429 --> 01:19:44,214
I would love to see
Parks and Rec.
1641
01:19:44,257 --> 01:19:46,216
You know,
like all these celebrities
1642
01:19:46,259 --> 01:19:48,479
that guys my age
seem to also love.
1643
01:19:48,522 --> 01:19:50,481
I think an Oscar category
would be awesome.
1644
01:19:50,524 --> 01:19:54,311
Like, if you ever
were nominated for an Oscar, there you go.
1645
01:19:54,354 --> 01:19:55,703
I was just, like,
I was trying to think,
1646
01:19:55,747 --> 01:19:57,836
where could you
bring in people
1647
01:19:57,880 --> 01:20:00,012
that aren't in
the card hobby into it?
1648
01:20:00,056 --> 01:20:02,536
Mike, we're doing
a comment box for them.
1649
01:20:02,580 --> 01:20:06,149
We'll make one.
I'm going to go get a tissue box from the hotel room
1650
01:20:06,192 --> 01:20:07,498
and I'm just going
to set it there.
1651
01:20:07,541 --> 01:20:09,848
I'm going to say,
"zerocool suggestions."
1652
01:20:09,892 --> 01:20:11,154
You don't have to
ruin that relationship.
1653
01:20:11,197 --> 01:20:12,590
Well, we're going
to think about it.
1654
01:20:12,633 --> 01:20:13,852
We're definitely
going to think about it.
1655
01:20:13,896 --> 01:20:16,594
- I want to go see Luber.
- Okay.
1656
01:20:16,637 --> 01:20:18,552
ANNOUNCER:
Please welcome to the stage
1657
01:20:18,596 --> 01:20:22,730
the co-founder
and Chief Vision Officer of Fanatics Collectibles,
1658
01:20:22,774 --> 01:20:24,471
Josh Luber.
1659
01:20:24,515 --> 01:20:29,259
And founder
of Omaha Productions, Peyton Manning.
1660
01:20:31,348 --> 01:20:32,828
Josh, you know, with Fanatics,
1661
01:20:32,871 --> 01:20:35,918
how do you ensure
that hobbyists have an easy
1662
01:20:35,961 --> 01:20:37,963
and fun introduction
to the hobby?
1663
01:20:38,007 --> 01:20:41,010
For sure,
the goal is growth, period.
1664
01:20:41,053 --> 01:20:43,490
You know, this industry
has been around, I mean,
1665
01:20:43,534 --> 01:20:46,015
literally, since the 1800s,
and the growth we've had
1666
01:20:46,058 --> 01:20:48,626
in the last five, six years
has been extraordinary.
1667
01:20:48,669 --> 01:20:50,106
But it's still
a really small number
1668
01:20:50,149 --> 01:20:51,716
of people that actually
collect cards,
1669
01:20:51,759 --> 01:20:54,675
that actually move
the money in the hobby.
1670
01:20:54,719 --> 01:20:57,809
I mean, best guess
is there's maybe two or 3 million people
1671
01:20:57,853 --> 01:21:00,507
that have bought and sold
a card, you know, in the past year.
1672
01:21:00,551 --> 01:21:02,640
Our goal is, is to
to expand the hobby.
1673
01:21:02,683 --> 01:21:05,686
And the number one way,
the starting of doing that is technology.
1674
01:21:05,730 --> 01:21:07,558
The key is making it easy
1675
01:21:07,601 --> 01:21:09,168
for people to buy
and sell cards.
1676
01:21:09,212 --> 01:21:11,518
That's what StockX was.
It was access.
1677
01:21:11,562 --> 01:21:13,869
It changed
the sneaker industry because it was about access.
1678
01:21:13,912 --> 01:21:16,480
And that's the starting
point is we need to make access for people to come in.
1679
01:21:16,523 --> 01:21:18,830
Fantastic, guys. Thank you.
With that, we're gonna bring
1680
01:21:18,874 --> 01:21:20,353
Bob Means
and Bryan to the stage.
1681
01:21:20,397 --> 01:21:21,702
I actually have a
present for Peyton
1682
01:21:21,746 --> 01:21:24,053
- before we do that,
- Please. Go for it.
1683
01:21:24,096 --> 01:21:26,490
'Cause I felt really
bad, man, that I...
1684
01:21:26,533 --> 01:21:30,886
I feel really bad that I
bought your collection, like, from you.
1685
01:21:30,929 --> 01:21:32,888
so I showed in
the pictures backstage,
1686
01:21:32,931 --> 01:21:35,412
because there's 2000
cards in the collection.
1687
01:21:35,455 --> 01:21:36,674
I felt really bad about that.
1688
01:21:36,717 --> 01:21:39,807
So I actually
have a a present for you.
1689
01:21:39,851 --> 01:21:41,984
We have a box.
1690
01:21:42,027 --> 01:21:43,246
It's a big box.
1691
01:21:45,030 --> 01:21:47,859
It doesn't quite
hold 2000 cards.
1692
01:21:47,903 --> 01:21:49,774
Your cards are massively
undervalued, right?
1693
01:21:49,817 --> 01:21:51,994
So I can't really
give 'em to you.
1694
01:21:52,037 --> 01:21:54,692
But we made 2000
cards of me for you.
1695
01:21:54,735 --> 01:21:57,738
[ALL LAUGHING]
1696
01:21:57,782 --> 01:22:01,046
In all seriousness,
I brought 20 cards for your son.
1697
01:22:01,090 --> 01:22:03,266
Of, actually,
from the collection,
1698
01:22:03,309 --> 01:22:05,442
- that we found 20
cool cards for your son. - That's awesome.
1699
01:22:05,485 --> 01:22:08,010
- Thank you very much.
- If you want any cards from me, you can have 'em.
1700
01:22:08,053 --> 01:22:10,534
I do. I want that--
I want that set.
1701
01:22:10,577 --> 01:22:14,320
There's 18 that
are numbered, right...
1702
01:22:14,364 --> 01:22:17,019
JOSH: When trading cards truly
become integrated into culture,
1703
01:22:17,062 --> 01:22:21,066
not only for sports cards
and things that we do, but for non-sport cards,
1704
01:22:21,110 --> 01:22:23,155
for making trading cards
of rappers
1705
01:22:23,199 --> 01:22:26,202
and musicians and designers
and artists and everything else,
1706
01:22:26,245 --> 01:22:29,074
the whole industry
will be 10x, 20x, 50x
1707
01:22:29,118 --> 01:22:31,250
of what it is today, right?
1708
01:22:31,294 --> 01:22:33,687
There's enough people out there
who believe that.
1709
01:22:33,731 --> 01:22:36,429
That's why,
you know, Michael and the Fanatics team,
1710
01:22:36,473 --> 01:22:39,171
you know, believed in me
and the vision for it.
1711
01:22:39,215 --> 01:22:43,219
And we have
a hard job ahead of us, but...
1712
01:22:43,262 --> 01:22:45,612
God, it's fun. We get to
make baseball cards, like,
1713
01:22:45,656 --> 01:22:47,484
it's an extraordinary
place to be.
1714
01:22:47,527 --> 01:22:49,181
We'll see where
the story goes from here.
1715
01:22:49,225 --> 01:22:50,748
It's just the beginning.
1716
01:22:52,010 --> 01:22:52,968
[ORCHESTRAL STRING
MUSIC PLAYING]
1717
01:22:59,887 --> 01:23:02,542
SHEVON: I love the hobby.
I love talking to people.
1718
01:23:05,241 --> 01:23:06,894
To me, it's beyond cardboard.
1719
01:23:06,938 --> 01:23:10,898
It's the story of
you and your dad saw Cal Ripken,
1720
01:23:10,942 --> 01:23:13,292
and now you're the
biggest Cal Ripken fan.
1721
01:23:13,336 --> 01:23:17,557
It's "one of my students
was a ballboy for the Yankees
1722
01:23:17,601 --> 01:23:21,213
"and now has, like,
a Derek Jeter bat somewhere, game used bat."
1723
01:23:21,257 --> 01:23:22,519
SHARON: World Series
game as well.
1724
01:23:22,562 --> 01:23:24,216
I wanted to buy it.
1725
01:23:24,260 --> 01:23:25,957
[BOTH LAUGHING]
1726
01:23:26,001 --> 01:23:28,568
That was 15 years ago.
He probably still has it.
1727
01:23:30,353 --> 01:23:32,529
SHARON: We gave each other
a retirement time,
1728
01:23:32,572 --> 01:23:34,183
which is five years,
1729
01:23:34,226 --> 01:23:38,013
and hopefully teach someone
to handle my business
1730
01:23:38,056 --> 01:23:41,059
and I'm kind of going
to be semi-retired, you know,
1731
01:23:41,103 --> 01:23:43,540
- and probably
enjoy life a little. - Mm-hmm
1732
01:23:45,759 --> 01:23:50,851
CHRIS: It's a deeply developed
hundred-year-old hobby.
1733
01:23:50,895 --> 01:23:54,464
It just takes you down
this nostalgic path.
1734
01:23:54,507 --> 01:23:57,467
DANI: I cannot tell you
how many fantastic friends
1735
01:23:57,510 --> 01:24:02,820
I've made in this space
and that I hope to maintain friendships with.
1736
01:24:02,863 --> 01:24:05,431
Even if Pokemon isn't
around in the future,
1737
01:24:05,475 --> 01:24:08,739
the relationships
that I've made through this will last a lifetime.
1738
01:24:11,176 --> 01:24:12,830
The relationships
that I've built.
1739
01:24:12,873 --> 01:24:14,440
I think those are priceless.
1740
01:24:15,224 --> 01:24:17,008
[ALL CHATTERING]
1741
01:24:20,011 --> 01:24:21,491
RICK: Deep down,
I'm a collector.
1742
01:24:21,534 --> 01:24:23,884
I'm a collector
who's an investor.
1743
01:24:23,928 --> 01:24:27,018
But ultimately
I love the cardboard itself.
1744
01:24:27,062 --> 01:24:31,240
You know, when I hold 1914
Cracker Jack card with the caramel on the back,
1745
01:24:31,283 --> 01:24:33,285
it makes me feel good,
you know?
1746
01:24:33,329 --> 01:24:35,635
It makes me feel like I did
when I was a kid, when I started collecting.
1747
01:24:39,596 --> 01:24:40,988
JESSE: I just
love the hobby.
1748
01:24:41,032 --> 01:24:42,599
Like, that's what it comes
down to for me.
1749
01:24:43,339 --> 01:24:44,731
I invest, I collect.
1750
01:24:44,775 --> 01:24:46,211
But then you come into
a card shop like this,
1751
01:24:46,255 --> 01:24:47,821
you get a bunch
of kids ripping packs.
1752
01:24:47,865 --> 01:24:50,607
They don't care
if it's $1,000,000,000 Charizard
1753
01:24:50,650 --> 01:24:53,088
or a 2 cent Mark Maguire card.
1754
01:24:53,131 --> 01:24:55,090
It's just a love of the hobby
at the baseline
1755
01:24:55,133 --> 01:24:56,308
of almost everything
in the hobby.
1756
01:24:56,352 --> 01:24:58,745
That's really what
it comes down to.
1757
01:24:58,789 --> 01:25:01,444
[COLLECTORS CHATTERING]
1758
01:25:13,064 --> 01:25:15,066
[MELLOW ROCK SONG PLAYING]
1759
01:25:26,121 --> 01:25:30,516
♪ No one compares to you
1760
01:25:33,737 --> 01:25:37,262
♪ You take my breath away
1761
01:25:40,135 --> 01:25:44,356
♪ When I think of you
I smile
1762
01:25:46,706 --> 01:25:51,189
♪ Please tell me
You feel the same
1763
01:25:53,496 --> 01:25:57,239
♪ I don't care about
Baseball cards
1764
01:25:57,282 --> 01:26:00,677
♪ I don't care about
New guitars
1765
01:26:00,720 --> 01:26:03,854
♪ I don't care about
Brand new shoes
1766
01:26:03,897 --> 01:26:06,596
♪ I don't care about anything
1767
01:26:06,639 --> 01:26:08,163
♪ But you
1768
01:26:10,774 --> 01:26:14,821
♪ I don't care about anything
Anything
1769
01:26:17,563 --> 01:26:21,567
♪ I don't care about anything
But you
1770
01:26:24,483 --> 01:26:28,531
♪ I saw you at school
1771
01:26:32,099 --> 01:26:35,755
♪ I thought I'd melt away
1772
01:26:38,541 --> 01:26:42,501
♪ Oh, the way
You look like that
1773
01:26:45,025 --> 01:26:49,204
♪ I'm gonna talk
To you one day
1774
01:26:51,858 --> 01:26:55,471
♪ I don't care about
Baseball cards
1775
01:26:55,514 --> 01:26:58,952
♪ I don't care about
New guitars
1776
01:26:58,996 --> 01:27:02,129
♪ I don't care about
Brand new shoes
1777
01:27:02,173 --> 01:27:06,395
♪ I don't care about anything
But you
1778
01:27:09,093 --> 01:27:12,662
♪ I don't care about anything
Anything
1779
01:27:15,882 --> 01:27:18,581
♪ I don't care about anything
1780
01:27:18,624 --> 01:27:22,628
♪ It all means nothing
1781
01:27:22,672 --> 01:27:24,456
♪ Nothing
1782
01:27:24,500 --> 01:27:27,372
♪ Nothing, it all
1783
01:27:27,416 --> 01:27:29,461
♪ Means nothing
1784
01:27:29,505 --> 01:27:32,682
♪ Nothing, nothing
1785
01:27:34,684 --> 01:27:39,166
♪ You are a shining star
1786
01:27:42,344 --> 01:27:45,738
♪ You keep me up at night
1787
01:27:49,002 --> 01:27:52,789
♪ I think of you all day
1788
01:27:55,052 --> 01:27:59,274
♪ Please, oh please
Treat me right
1789
01:28:02,015 --> 01:28:05,802
♪ I don't care about
Baseball cards
1790
01:28:05,845 --> 01:28:09,153
♪ I don't care about
New guitars
1791
01:28:09,196 --> 01:28:12,374
♪ I don't care about
Brand new shoes
1792
01:28:12,417 --> 01:28:15,812
♪ I don't care about anything
1793
01:28:15,855 --> 01:28:19,076
♪ I don't care about anything
1794
01:28:19,119 --> 01:28:22,122
♪ I don't care about anything
1795
01:28:22,166 --> 01:28:23,385
♪ But you ♪