1 00:00:01,044 --> 00:00:03,525 [dramatic music] 2 00:00:02,000 --> 00:00:07,000 Downloaded from YTS.MX 3 00:00:08,000 --> 00:00:13,000 Official YIFY movies site: YTS.MX 4 00:00:24,807 --> 00:00:26,678 [birds chirping] 5 00:00:36,166 --> 00:00:37,515 [Phil sighs] 6 00:00:49,658 --> 00:00:52,313 -[rapid clicking] -[audience cheering, applauding] 7 00:00:52,835 --> 00:00:54,271 [Phil] I just want to give you a short little snippet 8 00:00:54,445 --> 00:00:56,317 of who I am if you don't know me. 9 00:00:57,013 --> 00:01:00,147 I was diagnosed with Type 1 diabetes at 16 years of age. 10 00:01:00,321 --> 00:01:03,541 That drove me to getting into the fitness industry. 11 00:01:03,715 --> 00:01:05,282 I fell in love with bodybuilding. 12 00:01:05,456 --> 00:01:07,850 I had a very successful junior bodybuilding career 13 00:01:08,024 --> 00:01:10,070 and built an incredible personal training business 14 00:01:10,244 --> 00:01:13,856 from the information that I acquired as I studied in university. 15 00:01:14,030 --> 00:01:15,945 I then took my love of nutrition 16 00:01:16,119 --> 00:01:18,687 and the ability to manage diabetes and all my experience, 17 00:01:18,861 --> 00:01:22,343 and wrote the world's first encyclopedia on diabetes and muscle building. 18 00:01:22,517 --> 00:01:25,563 I now run the world's largest fitness business, Mastermind, 19 00:01:25,737 --> 00:01:27,304 for coaching fitness professionals. 20 00:01:27,478 --> 00:01:30,438 Over 50% of our clients run six figure businesses, 21 00:01:30,612 --> 00:01:33,745 and it's safe to say we know a thing or two about helping our clients make money. 22 00:01:33,919 --> 00:01:37,923 So, I wasn't brought up to be told that running a business was successful. 23 00:01:38,750 --> 00:01:40,535 I was told that running a business was risky. 24 00:01:41,405 --> 00:01:46,541 I was told that building a team was challenging, stressful, 25 00:01:47,324 --> 00:01:50,240 and that running a business was a very bad idea. 26 00:01:53,069 --> 00:01:57,552 And, uh, essentially, I've done the polar opposite. 27 00:01:57,726 --> 00:02:00,120 [inspirational music] 28 00:02:06,996 --> 00:02:08,998 [percussive Irish music] 29 00:02:59,483 --> 00:03:01,616 [somber music] 30 00:03:16,761 --> 00:03:18,850 -[muted] -[all] Boom! 31 00:03:19,024 --> 00:03:21,244 [indistinct chatter] 32 00:03:24,639 --> 00:03:26,423 [announcer over microphone] Ladies and gentlemen, please take your seats. 33 00:03:26,597 --> 00:03:29,121 [interviewer] So, is he like the Tony Robbins of fitness? 34 00:03:32,647 --> 00:03:35,127 [muted] 35 00:03:41,830 --> 00:03:44,441 My name is Phil Graham. I work in the fitness industry. 36 00:03:44,615 --> 00:03:48,576 I'm responsible for helping fitness professionals, health and wellness experts 37 00:03:48,750 --> 00:03:52,188 grow their business, helping them attract more clients, close more sales, 38 00:03:52,362 --> 00:03:54,451 and deliver a world-class service. 39 00:03:54,973 --> 00:03:57,933 [Diren] Phil Graham, in the fitness industry, is known to be the businessman, 40 00:03:58,107 --> 00:04:01,458 and he teaches and helps a lot of personal trainers across the fitness world, 41 00:04:01,632 --> 00:04:05,462 how to build a business to help them give more value to their clients. 42 00:04:06,071 --> 00:04:08,335 [Mike] Within Northern Ireland, anybody that's been 43 00:04:08,509 --> 00:04:10,554 a personal trainer or a gym owner, 44 00:04:10,728 --> 00:04:14,689 there's a big chance that Phil Graham has been involved in it. 45 00:04:14,863 --> 00:04:17,169 There's a lot of people within the fitness industry 46 00:04:17,344 --> 00:04:19,998 that are really passionate about their sport and passionate about their training, 47 00:04:20,172 --> 00:04:22,958 but don't have the knowledge and understanding from a business standpoint 48 00:04:23,132 --> 00:04:25,874 to turn it into something that would actually make them enough money 49 00:04:26,048 --> 00:04:29,573 to have a great living and achieve everything they want to achieve. 50 00:04:29,747 --> 00:04:33,838 The next step for Phil was realizing that what many would class as a disability, 51 00:04:34,622 --> 00:04:35,753 being diabetic, 52 00:04:36,537 --> 00:04:39,191 -is now an ability. -[rapid clicking] 53 00:04:39,366 --> 00:04:41,542 -[interviewer] Does it hurt? -No. 54 00:04:41,716 --> 00:04:45,067 [reporter] And has created something that is giving people hope. 55 00:04:45,241 --> 00:04:48,026 [Vince] Phil and I go way back. We both started in the e-book business. 56 00:04:48,200 --> 00:04:50,464 Wild Wild West of the online marketing space 57 00:04:50,638 --> 00:04:52,379 before social media even existed. 58 00:04:52,553 --> 00:04:54,206 He's a very smart business coach. 59 00:04:54,381 --> 00:04:56,687 He's also a very accomplished, uh, bodybuilder. 60 00:04:56,861 --> 00:04:58,863 The kind of discipline, systems and strategies 61 00:04:59,037 --> 00:05:01,431 that you need to excel and get to the top of your game, 62 00:05:01,605 --> 00:05:03,259 as a bodybuilder, he's now applied to business. 63 00:05:03,433 --> 00:05:05,566 He's a very high level thinker, which I think is 64 00:05:05,740 --> 00:05:07,698 really needed and missing in our space. 65 00:05:07,872 --> 00:05:11,354 What I love the most about Phil is the level of standards, 66 00:05:11,528 --> 00:05:16,664 not only for himself, but for his business and also for others. 67 00:05:16,838 --> 00:05:19,144 If you give him a question, he'll give you an answer. 68 00:05:19,319 --> 00:05:21,799 Whether you like that answer or not is a different story. [laughs] 69 00:05:21,973 --> 00:05:24,149 They trust him because of his own success. 70 00:05:24,324 --> 00:05:26,630 I mean, he knows what he's talking about through and through. 71 00:05:26,804 --> 00:05:29,590 Muscle & fitness, I'm in this somewhere. 72 00:05:30,373 --> 00:05:31,200 There he is. 73 00:05:31,374 --> 00:05:32,549 [camera shutter clicking] 74 00:05:34,638 --> 00:05:36,466 Personally? Yeah, he's just... [chuckles] 75 00:05:36,640 --> 00:05:39,426 He's on another level when it comes to food, experience. 76 00:05:39,600 --> 00:05:41,253 The dolce vita, even though he's not Italian, 77 00:05:41,428 --> 00:05:43,995 I think he, he exemplifies that, like living the good life. 78 00:05:44,169 --> 00:05:46,258 And it's just, you know, just amazing to be able to 79 00:05:46,433 --> 00:05:48,652 break bread with him and share a glass of wine, is just to see 80 00:05:48,826 --> 00:05:51,133 how much joy he gets out of that, is really, really awesome. 81 00:05:51,307 --> 00:05:55,616 He's a person who loves to create experiences for other people. 82 00:05:55,790 --> 00:05:58,358 He loves to cultivate the experiences 83 00:05:58,532 --> 00:06:03,232 and to see the reactions on people's faces as a result of what he has created. 84 00:06:03,406 --> 00:06:06,148 He gets joy out of making other people happy 85 00:06:06,322 --> 00:06:08,368 and seeing awe in their faces. 86 00:06:08,542 --> 00:06:10,500 [indistinct conversation] 87 00:06:10,674 --> 00:06:12,633 -[people whooping] -[man] Cheers! 88 00:06:13,938 --> 00:06:15,984 [waves crashing] 89 00:06:22,512 --> 00:06:25,515 [goats bleating] 90 00:06:43,141 --> 00:06:45,448 [somber music] 91 00:06:49,626 --> 00:06:51,106 [Phil] I was on a holiday in Mauritius once 92 00:06:51,280 --> 00:06:53,151 and I was a 21-stone bodybuilder. 93 00:06:53,325 --> 00:06:56,067 I was in peak off-season, and we went out on a dolphin trip. 94 00:06:56,241 --> 00:06:58,809 It was a snorkeling thing and you had the, the mask, the flippers. 95 00:06:59,810 --> 00:07:00,724 I didn't put the flippers on, 96 00:07:01,595 --> 00:07:02,944 and I jumped in at 21 stone. 97 00:07:03,118 --> 00:07:04,946 I hadn't swam in a long period of time, 98 00:07:05,903 --> 00:07:12,519 and I inhaled a massive amount of seawater through the snorkel. 99 00:07:12,693 --> 00:07:14,477 [bubbling] 100 00:07:15,391 --> 00:07:17,785 My breath has gone out quite far from the boat, 101 00:07:17,959 --> 00:07:21,049 and I was like a flipping dense rock. I was just, like, sinking. 102 00:07:21,223 --> 00:07:24,182 And I couldn't breathe because I'd just, like, tanked my cardiovascular system. 103 00:07:24,879 --> 00:07:26,489 If you study death and look at it, 104 00:07:26,663 --> 00:07:29,013 there's a moment where you just surrender everything. 105 00:07:29,579 --> 00:07:32,452 And I remember going to myself... 106 00:07:34,584 --> 00:07:35,455 ..."Fuck it." 107 00:07:36,630 --> 00:07:37,761 And I surrendered. 108 00:07:39,328 --> 00:07:40,938 I had these goggles on, and I remember looking underneath 109 00:07:41,112 --> 00:07:42,462 at these thousands of dolphins, 110 00:07:43,724 --> 00:07:46,466 and I got rescued by... 111 00:07:47,902 --> 00:07:49,425 ...one of the, the boat guys. 112 00:07:49,599 --> 00:07:50,687 He, he dragged me in. 113 00:07:50,861 --> 00:07:52,559 [somber music] 114 00:08:03,221 --> 00:08:05,485 I have looked at every chaotic event in my life 115 00:08:05,659 --> 00:08:07,051 that thought was going to sink me. 116 00:08:07,878 --> 00:08:12,970 In those moments of chaos, tears, fear, devastation, 117 00:08:13,144 --> 00:08:14,450 there's no recovering from this. 118 00:08:14,624 --> 00:08:16,147 I, I know what those moments feel like, 119 00:08:16,626 --> 00:08:17,801 and they're crushing. 120 00:08:18,367 --> 00:08:20,282 But if I look back at them now from a higher self, 121 00:08:20,456 --> 00:08:23,241 a more advanced self, I'm still alive. I'm still here. 122 00:08:23,415 --> 00:08:26,723 And without those moments, I wouldn't be who I am today. 123 00:08:26,897 --> 00:08:29,073 I wouldn't have pushed through. I wouldn't have driven through. 124 00:08:29,247 --> 00:08:31,380 [somber music] 125 00:08:45,046 --> 00:08:49,833 [Phil] I find that there is a predetermined flow with my life. 126 00:08:50,007 --> 00:08:51,966 With everybody that's watching this, if you look at 127 00:08:52,140 --> 00:08:54,098 your most chaotic events from where you're at right now, 128 00:08:54,272 --> 00:08:56,013 you're still alive, you're still here, 129 00:08:56,187 --> 00:08:57,928 and without them, you wouldn't be where you want to be. 130 00:09:04,195 --> 00:09:05,806 You were looking at yourself, where you're at now 131 00:09:05,980 --> 00:09:08,112 and looking at a chaotic event in your previous life, 132 00:09:08,286 --> 00:09:11,028 what would you say if you were able to meet that person in that moment? 133 00:09:15,163 --> 00:09:17,600 You would say something like, "I love you, I trust you. 134 00:09:17,774 --> 00:09:19,515 I know you could have pulled through this." 135 00:09:19,689 --> 00:09:21,169 And if you say it from the other version, 136 00:09:21,343 --> 00:09:23,301 i.e., the younger person to the other person, 137 00:09:23,475 --> 00:09:25,086 you'll end up saying something like, "You're the person 138 00:09:25,260 --> 00:09:26,478 that I always wanted to be." 139 00:09:35,966 --> 00:09:39,187 An old school friend bumped into me, and, you know, 140 00:09:39,361 --> 00:09:41,581 joked around with a bit of sarcasm, and, and said, 141 00:09:41,755 --> 00:09:43,539 you know, "Hey, you've changed." And I said, "Hey, you haven't." 142 00:09:43,713 --> 00:09:45,628 [upbeat rock music] 143 00:09:49,284 --> 00:09:51,547 When I was in school, I wasn't super intelligent, 144 00:09:51,721 --> 00:09:53,810 I was, I was a B student, I was bang in the middle. 145 00:09:53,984 --> 00:09:55,333 But I was always entrepreneurial. 146 00:09:55,507 --> 00:09:57,248 Even, you know, when I go way back, 147 00:09:57,422 --> 00:09:59,163 when I was a kid, I remember selling, 148 00:09:59,337 --> 00:10:01,383 you know, sweets of all things. 149 00:10:01,557 --> 00:10:02,993 I was always selling stuff. 150 00:10:03,167 --> 00:10:04,952 And then, a firework business in school. 151 00:10:05,648 --> 00:10:07,868 We call them screamers over here, but they're like little rockets that go... 152 00:10:08,042 --> 00:10:10,435 [mimics explosion] ...poof, right? 153 00:10:10,610 --> 00:10:14,396 And we used to buy packets of them in the local electrical shop 154 00:10:14,570 --> 00:10:16,006 up the road from the school, 155 00:10:16,180 --> 00:10:17,529 and put a mark up on them and sell them 156 00:10:17,704 --> 00:10:19,227 and stash them in bags around the school. 157 00:10:19,401 --> 00:10:20,924 And when you're in an all-boys school, 158 00:10:21,098 --> 00:10:24,188 throwing bangers in a bin is a great idea of fun. 159 00:10:24,362 --> 00:10:26,626 [upbeat rock music] 160 00:10:36,200 --> 00:10:39,073 I grew up around about 15 minutes of Belfast 161 00:10:39,247 --> 00:10:40,727 in a place called Lisburn. 162 00:10:41,466 --> 00:10:44,556 This is a school that I went to for many, many years. 163 00:10:44,731 --> 00:10:46,689 And that's where the firework business was. 164 00:10:46,863 --> 00:10:49,083 So, if they're re-watching this, I was the... 165 00:10:49,910 --> 00:10:53,217 the kid behind all the fireworks going off in the bins. 166 00:10:57,657 --> 00:11:01,399 Going to school every single day, 8:45, and I used to walk by this, and... 167 00:11:01,573 --> 00:11:04,925 It's one of Europe's most bombed hotels hotels during The Troubles. 168 00:11:05,099 --> 00:11:07,841 There was always car bombs outside. It's been blown up many times. 169 00:11:08,015 --> 00:11:10,321 [somber music] 170 00:11:29,471 --> 00:11:31,647 -[faint siren wailing] -[Joyce] The Troubles... 171 00:11:32,169 --> 00:11:34,868 Certainly when I was growing up and where I grew up, it was... 172 00:11:35,346 --> 00:11:37,392 very paramilitary focused. 173 00:11:37,566 --> 00:11:39,829 You'd have been walking down the street and the army was there, 174 00:11:40,003 --> 00:11:41,831 giving you lollipops for information. 175 00:11:42,353 --> 00:11:45,400 Still times where things are kind of up in the air, tensions are high, 176 00:11:45,574 --> 00:11:48,229 especially depending on where in Northern Ireland you are 177 00:11:48,403 --> 00:11:51,058 but definitely in Belfast and around where Phil is, 178 00:11:51,232 --> 00:11:53,364 there would definitely be a lot of dangers around. 179 00:11:56,411 --> 00:12:00,023 [Phil] So this is the peace wall and it's covered in signatures 180 00:12:00,197 --> 00:12:02,722 and little messages, all different religions. 181 00:12:02,896 --> 00:12:04,158 You can see people from all around the world. 182 00:12:04,332 --> 00:12:07,248 You can see signs from Palestine, Israel. 183 00:12:07,422 --> 00:12:10,642 And this wall was really to divide the Catholics from the Protestants, 184 00:12:10,817 --> 00:12:12,340 because people would come across, 185 00:12:13,297 --> 00:12:16,039 and, you know, put a car bomb outside somebody's house or petrol bomb somebody's house, 186 00:12:16,213 --> 00:12:17,780 and vice versa on both sides. 187 00:12:17,954 --> 00:12:19,826 So there's a lot of, of casualties. 188 00:12:20,000 --> 00:12:21,305 There was a lot of fallout. 189 00:12:21,479 --> 00:12:23,220 People could definitely cross, 190 00:12:23,394 --> 00:12:25,962 but, at the end of the day, 191 00:12:26,136 --> 00:12:28,443 you know, this was the Catholic side, this was the Protestant side. 192 00:12:28,617 --> 00:12:31,925 So, back in those days when it was, you know, turbulent, 193 00:12:32,099 --> 00:12:34,188 you were almost going behind enemy lines, 194 00:12:34,362 --> 00:12:37,887 and there have been people sitting at each side of the, the wall 195 00:12:38,061 --> 00:12:40,411 looking at who was going over and who was going back. 196 00:12:40,585 --> 00:12:42,892 And, you know, it wouldn't have been a wise idea. 197 00:12:43,414 --> 00:12:45,112 And as you can see, people from all around the world 198 00:12:45,286 --> 00:12:47,549 have come to visit this wall. Now, this is iconic. 199 00:12:47,723 --> 00:12:51,118 And they've written messages on it of hope and peace and all sorts of stuff. 200 00:12:51,292 --> 00:12:53,511 But the people that were in the country were the ones 201 00:12:53,685 --> 00:12:56,340 that lived through all the turmoil and all the conflict. 202 00:12:56,514 --> 00:12:58,908 And, you know, there's many people that lost on both sides. 203 00:12:59,082 --> 00:13:01,084 [somber music] 204 00:13:11,573 --> 00:13:13,227 [Phil] You know, one of the first things that you would find out about somebody 205 00:13:13,401 --> 00:13:15,446 is, like, are they Catholic or are they Protestant? 206 00:13:16,056 --> 00:13:18,754 You know, that was usually one of the first things that you would use against somebody, 207 00:13:18,928 --> 00:13:21,409 or one of the first things that you would use to support somebody. 208 00:13:23,237 --> 00:13:27,241 Growing up in a household where parents went through 209 00:13:27,415 --> 00:13:30,592 a lot of bombings, a lot of kidnappings, a lot of shootings, a lot of deaths, 210 00:13:30,766 --> 00:13:35,336 it's kind of ingrained into your culture and your outlook. 211 00:13:36,293 --> 00:13:38,078 And those beliefs weren't just from parents. 212 00:13:38,252 --> 00:13:40,776 They were, you know, around the majority of people 213 00:13:40,950 --> 00:13:43,953 that I went to school with, that lived in my neighborhood, 214 00:13:44,127 --> 00:13:46,913 that, you know, that I was essentially with on a daily basis. 215 00:13:48,958 --> 00:13:52,179 The Troubles really reached a boiling point whenever my parents were young. 216 00:13:52,353 --> 00:13:54,224 [muffled chatter] 217 00:13:54,398 --> 00:13:56,748 -[somber music] -[indistinct chatter] 218 00:14:03,799 --> 00:14:06,802 Northern Ireland, we have a situation like the southern states of America, 219 00:14:07,281 --> 00:14:11,198 where you do not have the basic democratic liberty of free procession. 220 00:14:11,372 --> 00:14:14,897 [Phil] They saw petrol bombings, car bombings, kidnappings. 221 00:14:15,071 --> 00:14:16,507 They saw murders. 222 00:14:16,681 --> 00:14:17,726 -[distant bombing] -[indistinct shouting] 223 00:14:17,900 --> 00:14:18,858 [man shouting] Get away! 224 00:14:19,032 --> 00:14:20,511 In the covers! We'll get away! 225 00:14:20,685 --> 00:14:21,556 [Phil] There's no doubt about it. 226 00:14:21,730 --> 00:14:23,123 My parents, their parents 227 00:14:23,297 --> 00:14:25,342 were all traumatized by The Troubles. 228 00:14:26,300 --> 00:14:28,650 As far as I'm concerned, if they're going to blow you up, 229 00:14:28,824 --> 00:14:30,086 they're just going to blow you up. 230 00:14:30,870 --> 00:14:33,133 [Phil] It was on the news every single day of the week. 231 00:14:33,307 --> 00:14:35,483 -[reporter] Tell me what happened last night. -[woman] Well, we don't know. 232 00:14:35,657 --> 00:14:37,615 There was an explosion outside our door 233 00:14:37,789 --> 00:14:39,008 and our shop was wrecked. 234 00:14:39,182 --> 00:14:41,141 [man] Most of these bombs arrive 235 00:14:41,315 --> 00:14:43,665 in boxes and parcels. 236 00:14:43,839 --> 00:14:47,103 11:30 one night, I found a brown paper parcel under a seat, 237 00:14:47,277 --> 00:14:50,454 and I walked around it for quite a long time and finally opened it. 238 00:14:50,628 --> 00:14:52,195 There were two cream cakes in it, but... 239 00:14:53,283 --> 00:14:55,720 uh, that was some months ago, and I think now I don't think I would have opened it. 240 00:14:55,895 --> 00:14:57,897 [wind blowing] 241 00:15:04,686 --> 00:15:06,818 -[bombs exploding] -[people screaming, clamoring] 242 00:15:06,993 --> 00:15:07,907 [man 1] Down! 243 00:15:08,864 --> 00:15:10,648 [man 2] Get down! Get down! Get down! Get down! 244 00:15:10,822 --> 00:15:12,128 Get down! Get down! 245 00:15:12,302 --> 00:15:13,564 [reporter] Those around the graveside 246 00:15:13,738 --> 00:15:15,349 got down on the ground as instructed. 247 00:15:15,523 --> 00:15:17,786 Others strained to see what was happening. 248 00:15:17,960 --> 00:15:20,528 Many of the crowd gave chase in hot pursuit of the man 249 00:15:20,702 --> 00:15:23,966 -who stopped, turned, and threw another grenade. -[bomb explodes] 250 00:15:24,488 --> 00:15:27,013 [Joyce] Catholics and Protestants were taught to hate each other. 251 00:15:27,187 --> 00:15:29,537 People had family members that were hurt or killed. 252 00:15:29,711 --> 00:15:31,582 And then there's the hatred 253 00:15:31,756 --> 00:15:34,194 that will go on for generations in that family because of that. 254 00:15:34,368 --> 00:15:36,239 Obviously, over the world, people see Northern Ireland 255 00:15:36,413 --> 00:15:38,372 as being a place where there was a lot of conflict, 256 00:15:39,068 --> 00:15:40,069 a lot of fighting that went on. 257 00:15:40,852 --> 00:15:42,550 Was I in that in my era? 258 00:15:43,507 --> 00:15:44,334 Yeah. 259 00:15:44,508 --> 00:15:45,857 I grew up in Belfast, 260 00:15:47,076 --> 00:15:51,124 so, I probably seen things more than what other people seen. 261 00:15:51,776 --> 00:15:54,214 Uh, don't really want to get too much into it. 262 00:15:54,866 --> 00:15:55,737 There's, uh... 263 00:15:57,521 --> 00:15:58,522 Yeah. 264 00:15:58,696 --> 00:16:00,046 Things are definitely changing. 265 00:16:00,220 --> 00:16:02,352 People my age are not really 266 00:16:02,526 --> 00:16:04,528 caring too much about Catholics and Protestants. 267 00:16:04,702 --> 00:16:06,748 Most people of my generation 268 00:16:08,576 --> 00:16:10,926 just want to move forward and have a better place to live. 269 00:16:11,448 --> 00:16:13,450 [melancholy music] 270 00:16:18,934 --> 00:16:20,675 The darkest times of my childhood... 271 00:16:22,720 --> 00:16:27,377 I'd say there were moments when I was in school, 272 00:16:28,422 --> 00:16:31,686 and I didn't have a purpose. 273 00:16:31,860 --> 00:16:34,341 I wasn't popular. 274 00:16:34,515 --> 00:16:37,300 No real sense of drive, no real sense of ambition. 275 00:16:37,866 --> 00:16:40,912 And those were kind of empty periods. 276 00:16:41,087 --> 00:16:43,089 [somber music] 277 00:16:45,004 --> 00:16:47,528 When I was 15, 16 years of age, 278 00:16:48,137 --> 00:16:51,227 my diet was horrendous, I did not exercise. 279 00:16:51,401 --> 00:16:53,664 I came from a family that loved food, 280 00:16:53,838 --> 00:16:57,016 and we had incredible dinners every single evening. 281 00:16:57,190 --> 00:16:58,408 And every morning, we would go into school. 282 00:16:58,582 --> 00:17:00,193 We would go to a coffee shop 283 00:17:00,367 --> 00:17:02,195 outside the bus station called The Scallop Shell. 284 00:17:02,369 --> 00:17:04,066 And we used to get an Ulster fry. 285 00:17:04,240 --> 00:17:07,461 And an Ulster fry is a combination of fried eggs, 286 00:17:07,635 --> 00:17:09,811 sausages, soda bread, black pudding, 287 00:17:09,985 --> 00:17:13,336 fried tomato, baked beans, just amazing goodness. 288 00:17:13,815 --> 00:17:16,426 After that, we would then go to the local center 289 00:17:16,600 --> 00:17:19,516 and I used to eat toffee Wham Bars, 290 00:17:19,690 --> 00:17:22,215 and neck it all back with a bottle of Club Orange. 291 00:17:22,389 --> 00:17:27,655 So, we're probably talking at least two-and-a-half thousand calories before 8:45. 292 00:17:29,961 --> 00:17:32,399 I remember going to school one day, 293 00:17:33,661 --> 00:17:36,011 and I was on the bus, and, 294 00:17:36,185 --> 00:17:38,579 I noticed the number plates of the cars 295 00:17:38,753 --> 00:17:42,104 in front of the bus, at the side of the bus were slightly blurry. 296 00:17:42,713 --> 00:17:44,585 I said to myself, "My eyesight is off." 297 00:17:45,412 --> 00:17:49,894 And throughout the day, I got noticeably thirstier and I was going to the toilet a lot. 298 00:17:50,069 --> 00:17:52,158 But this got progressively worse and worse and worse and worse. 299 00:17:52,332 --> 00:17:54,899 And long story short, I went to the GP and got checked, 300 00:17:55,074 --> 00:17:59,252 and within a matter of seconds, I was told that I had Type 1 diabetes. 301 00:18:00,557 --> 00:18:05,214 [sighs] The memory of that was my mum bursting into tears, 302 00:18:05,823 --> 00:18:08,609 and my mum was a healthcare professional. 303 00:18:08,783 --> 00:18:10,480 She was a speech and language therapist. 304 00:18:11,090 --> 00:18:13,396 And, um, when she started crying, 305 00:18:13,570 --> 00:18:15,485 the first thing that I thought to myself was, "Oh, 306 00:18:15,659 --> 00:18:17,661 something's up, something's wrong." 307 00:18:26,279 --> 00:18:29,760 When your health is taken away from you and you can't get it back, 308 00:18:29,934 --> 00:18:33,634 then you begin to look at life through a very different lens. 309 00:18:35,201 --> 00:18:37,507 How am I going to navigate social situations? 310 00:18:38,465 --> 00:18:41,207 How am I going to live a, a peaceful life? 311 00:18:41,381 --> 00:18:43,165 Am, am I going to go blind? 312 00:18:43,339 --> 00:18:45,167 Am I going to have secondary health effects? 313 00:18:45,341 --> 00:18:47,648 Am I going to have kidney failure, organ failure? 314 00:18:48,388 --> 00:18:53,480 You know, am I going to have heart disease, a heart attack? 315 00:18:53,654 --> 00:18:55,873 You know, these are all things that go through your mind. 316 00:18:56,657 --> 00:18:59,964 And, you know, it's almost like this domino effect 317 00:19:00,139 --> 00:19:02,619 where diabetes can lead to other complications. 318 00:19:02,793 --> 00:19:05,361 And those complications can lead to other complications. 319 00:19:05,535 --> 00:19:09,583 So, I was like, "Okay, where do I draw the line in this?" 320 00:19:11,933 --> 00:19:15,458 Every single day, I test my blood sugar to see where I'm at, 321 00:19:16,155 --> 00:19:19,680 and there's a healthy range and then an unhealthy range 322 00:19:19,854 --> 00:19:21,595 or a "at risk" range. 323 00:19:21,769 --> 00:19:24,337 And this is affected by what I eat, stress levels, 324 00:19:24,511 --> 00:19:27,427 sleep levels, exercise, medication... 325 00:19:28,123 --> 00:19:30,865 You name it, everything affects your blood glucose levels. 326 00:19:31,474 --> 00:19:34,564 And your blood glucose levels affect your energy and affect your mood. 327 00:19:34,738 --> 00:19:36,871 So, we're going to test my blood glucose levels. 328 00:19:37,045 --> 00:19:40,179 Now, I'm feeling a little bit higher than normal. 329 00:19:40,353 --> 00:19:42,529 Normal range is kind of like between four and seven. 330 00:19:43,225 --> 00:19:45,749 The reason why I feel a little bit high 331 00:19:45,923 --> 00:19:48,926 is because I had something a little while ago. 332 00:19:49,100 --> 00:19:51,190 I had a little bit of stress, 333 00:19:51,364 --> 00:19:53,757 and I feel that I might need a little bit more insulin. 334 00:19:54,628 --> 00:19:55,759 So this is high. 335 00:19:55,933 --> 00:19:58,893 So I'm above normal range. 336 00:19:59,067 --> 00:20:01,635 So, now that we've tested it, and we're outside our range, 337 00:20:03,114 --> 00:20:07,031 we got to take some fast-acting insulin, NovoRapid. 338 00:20:07,206 --> 00:20:09,904 If you're diabetic you'll know this hits you pretty quick. 339 00:20:10,078 --> 00:20:12,123 I'm going to take around about seven units. 340 00:20:12,298 --> 00:20:13,821 So we'll dial it up to seven, 341 00:20:13,995 --> 00:20:16,302 -find a little sample, and bam! -[clicks] 342 00:20:16,476 --> 00:20:19,087 Essentially, what I'm doing here is replicating 343 00:20:19,261 --> 00:20:21,655 what my pancreas would be doing naturally. 344 00:20:25,572 --> 00:20:27,661 After getting out of the chair being tested, 345 00:20:27,835 --> 00:20:31,055 I was sent to this waiting room, and my mom was crying and saying, 346 00:20:31,230 --> 00:20:33,319 "What are we going to do? How are we going to manage this?" 347 00:20:34,189 --> 00:20:35,756 And I didn't really know what was going on. 348 00:20:35,930 --> 00:20:37,627 We didn't really have mobile phones back then 349 00:20:37,801 --> 00:20:39,499 where you could just go and google diabetes. 350 00:20:40,674 --> 00:20:43,416 What I did have was posters on the wall, 351 00:20:43,590 --> 00:20:47,289 and this was about diabetic neuropathy, kidney failure, 352 00:20:47,463 --> 00:20:50,074 uh, amputation, losing your eyesight. 353 00:20:50,249 --> 00:20:54,514 So, I was sitting in this corridor drinking a bottle of Club Orange, 354 00:20:54,688 --> 00:20:57,081 which is the Northern Irish version of Fanta. 355 00:20:57,604 --> 00:21:02,261 And, uh, yeah, I started to realize, "Okay, there's, there's a, 356 00:21:02,739 --> 00:21:05,525 you know, potential problem here." 357 00:21:05,699 --> 00:21:09,398 So I remember being brought down this corridor 358 00:21:10,486 --> 00:21:12,358 and there was a dark green olive door. 359 00:21:12,532 --> 00:21:14,011 And I remember going into the door and it was just this 360 00:21:14,185 --> 00:21:17,058 very sterile clinical office. 361 00:21:17,232 --> 00:21:18,799 And it was a diabetes educator there. 362 00:21:18,973 --> 00:21:21,149 And I remember when she was communicating with me, 363 00:21:21,671 --> 00:21:25,719 the, the language that she used to communicate to me 364 00:21:25,893 --> 00:21:28,156 about the condition was, "you might," "you possibly," 365 00:21:28,330 --> 00:21:29,723 "you could," "There is a chance." 366 00:21:29,897 --> 00:21:32,073 So the "could" was where I found the hope. 367 00:21:32,247 --> 00:21:34,249 And that was the first piece as a problem solver, 368 00:21:34,423 --> 00:21:36,207 as an entrepreneur that I went, 369 00:21:36,382 --> 00:21:38,645 "All right, well, okay, there's a way out. 370 00:21:38,819 --> 00:21:40,037 There's an exit here." 371 00:21:41,038 --> 00:21:42,605 That night, 372 00:21:43,389 --> 00:21:47,175 there was a... [snaps fingers] a switch that flipped inside my mind. 373 00:21:47,697 --> 00:21:51,179 And I went from unhealthy, not a care in the world, 374 00:21:53,050 --> 00:21:55,531 with my body, with my health, with my nutrition, with anything, 375 00:21:55,705 --> 00:21:58,491 to becoming engrossed in this information 376 00:21:59,405 --> 00:22:01,276 and these subjects that was going to save me. 377 00:22:02,495 --> 00:22:05,976 There's a handful of key principles when it comes to being a successful entrepreneur. 378 00:22:06,150 --> 00:22:11,112 Number one is knowing exactly who you want to be a hero to. 379 00:22:11,286 --> 00:22:13,332 [hopeful music] 380 00:22:31,480 --> 00:22:33,439 [Phil on laptop] Welcome toMonthly Hot Seat. 381 00:22:33,917 --> 00:22:37,791 The hot seats are our way of showcasing incredible clients 382 00:22:37,965 --> 00:22:41,882 and how they've behaved their way to incredible success in their business. 383 00:22:42,056 --> 00:22:44,232 -One thing that I share.... -[David] Food was always a safe place. 384 00:22:44,406 --> 00:22:47,061 So anytime I was triggered or, you know, went through anything difficult, 385 00:22:47,235 --> 00:22:49,106 I always used to go to food. 386 00:22:52,806 --> 00:22:56,026 The biggest shock in my life to this date was losing my sister. 387 00:22:56,200 --> 00:22:58,507 I was 17 at the time. She was 19. 388 00:22:58,681 --> 00:23:00,814 There was only a year-and-a-half between us, so we were very, very close, 389 00:23:00,988 --> 00:23:03,904 and that turned all our families' worlds upside down. 390 00:23:04,078 --> 00:23:07,951 Caused my way from going to, you know, 220 pounds to 330 pounds 391 00:23:08,125 --> 00:23:10,693 at the age of 18, 19 years of age. 392 00:23:10,867 --> 00:23:13,392 And that was the moment to change. 393 00:23:13,566 --> 00:23:17,439 If you told me back then at 330 pounds that I'd be a successful weight loss coach, 394 00:23:17,613 --> 00:23:19,963 I would have looked at you like you had two heads. 395 00:23:22,226 --> 00:23:23,967 In a very, very short space of time, 396 00:23:24,141 --> 00:23:26,970 I lost a massive amount of weight. 397 00:23:27,144 --> 00:23:28,929 Thirty pounds in the space of a month. 398 00:23:29,103 --> 00:23:30,974 My face was really gaunt. 399 00:23:31,148 --> 00:23:33,977 I was constantly thirsty, I had no energy. 400 00:23:34,717 --> 00:23:38,025 I went down to the local GP, got a blood test, 401 00:23:38,199 --> 00:23:40,854 and a couple of days later, he calls me up, he says, 402 00:23:41,028 --> 00:23:43,509 "Eoin, you have Type 1 diabetes." 403 00:23:44,423 --> 00:23:46,686 [Lucy] I was working in a corporate role 404 00:23:46,860 --> 00:23:52,126 and I was also trying to build my personal training business alongside that, 405 00:23:52,300 --> 00:23:53,997 which meant some really long days. 406 00:23:54,171 --> 00:23:56,565 I had this dream of quitting my corporate job 407 00:23:56,739 --> 00:23:58,480 and being my own boss full time, 408 00:23:58,654 --> 00:24:01,962 but I guess, in a way, I was maybe scared at that point. 409 00:24:02,136 --> 00:24:04,704 So when I reached out to Phil and I said, 410 00:24:04,878 --> 00:24:10,318 "Hey, my situation is I'm a single parent, I'm working 16-hour days. 411 00:24:10,492 --> 00:24:12,059 I'm literally at literally at breaking point. 412 00:24:12,233 --> 00:24:14,235 I know that I've got it in me, potentially, 413 00:24:14,409 --> 00:24:16,759 to become my own full-time boss. 414 00:24:17,412 --> 00:24:20,067 Is this something that you can, that you can help with?" 415 00:24:20,241 --> 00:24:25,159 And he said, "Okay, if I can guarantee that you make your money back, 416 00:24:25,333 --> 00:24:28,945 and more within the first six weeks, are you game?" 417 00:24:29,119 --> 00:24:32,209 And I said, "Yeah, of course." And I signed up. 418 00:24:33,210 --> 00:24:36,344 We made the money back and more. And the rest is history. 419 00:24:37,214 --> 00:24:39,173 [David] When I started to coach, the biggest thing for me was 420 00:24:39,347 --> 00:24:42,785 I want to be the coach to help people that were in my position, 421 00:24:42,959 --> 00:24:45,788 because I would love to have a coach like me when I was starting my journey. 422 00:24:45,962 --> 00:24:47,660 That could help them do the right things. 423 00:24:47,834 --> 00:24:51,794 It was really to be that teacher and to be that messenger, 424 00:24:51,968 --> 00:24:54,188 to help people understand 425 00:24:54,362 --> 00:24:59,367 the true impact of living a healthy life. 426 00:24:59,541 --> 00:25:03,284 Essentially, I am a coach for Type 1 diabetics. 427 00:25:03,458 --> 00:25:05,721 The idea of business, a lot of the time, can be a bit foreign, 428 00:25:05,895 --> 00:25:08,681 because if you're a great coach, generally, you just care about people. 429 00:25:08,855 --> 00:25:11,161 But if you don't know how to run a business, operate a business 430 00:25:11,335 --> 00:25:15,035 it's very difficult for you to actually get what you need out of your business. 431 00:25:15,209 --> 00:25:17,994 [hopeful music] 432 00:25:30,398 --> 00:25:31,791 [static crackles] 433 00:25:33,488 --> 00:25:36,709 [Skype ringtone] 434 00:25:36,883 --> 00:25:39,233 -[button clicks] -Tom, what is up? 435 00:25:39,407 --> 00:25:42,497 What is wrong? Tell me everything. 436 00:25:42,671 --> 00:25:45,500 [somber music] 437 00:25:53,421 --> 00:25:55,510 Yeah. So basically, mate, I'm just... 438 00:25:55,684 --> 00:25:59,209 I'm kind of concerned about how AI is going to be 439 00:25:59,383 --> 00:26:01,603 interacting and maybe interfering with my business. 440 00:26:01,777 --> 00:26:05,694 Um, I'm pretty aware that people can go into Chat, ChatGPT now 441 00:26:05,868 --> 00:26:09,437 and just say, you know, "I'm really struggling with my mental performance. 442 00:26:09,611 --> 00:26:11,918 -Can you provide me with a plan?" And it's kind of... -[Phil] Yeah. 443 00:26:12,092 --> 00:26:13,876 It's there and it's not, it's not bespoke to them. 444 00:26:14,050 --> 00:26:15,617 It's not what they need, but it's, uh... 445 00:26:15,791 --> 00:26:17,706 -[Phil] Yeah. -It's available to them. 446 00:26:17,880 --> 00:26:20,187 -And how that interferes with my business, really. -Right. 447 00:26:20,361 --> 00:26:23,886 And have you had any clients do this, or... What-- 448 00:26:24,060 --> 00:26:26,019 Yeah. I've had, I've had a few clients playing around with it. 449 00:26:26,193 --> 00:26:28,282 It's not quite there yet, but it's almost there. 450 00:26:28,456 --> 00:26:31,633 And you can kind of feel people that are tempted to, tempted to leave. 451 00:26:31,807 --> 00:26:34,288 Right. And, well, has anybody left over the head of it? 452 00:26:34,462 --> 00:26:37,160 -They're talking about it and-- -People are talking about it, yeah. 453 00:26:37,334 --> 00:26:39,075 Right. So, they're talking about it inside your community 454 00:26:39,249 --> 00:26:41,643 and you're worried about other people seeing that and going, 455 00:26:41,817 --> 00:26:44,298 "Well, we can get value from this. We don't need to pay you anymore." 456 00:26:45,081 --> 00:26:46,082 -They're going to cut you. -Exactly right. 457 00:26:46,256 --> 00:26:47,606 All right. 458 00:26:47,780 --> 00:26:49,608 Well, look, here's how I would look at this. 459 00:26:49,782 --> 00:26:52,654 And I really encourage you to think differently about this. 460 00:26:52,828 --> 00:26:56,484 A business using AI is going to give you trouble. 461 00:26:56,658 --> 00:26:59,008 AI itself is not going to give you trouble, 462 00:26:59,182 --> 00:27:01,620 because you just provide so much more value beyond that. 463 00:27:01,794 --> 00:27:05,667 I have been at your events. I have seen the people shaking hands. 464 00:27:05,841 --> 00:27:08,801 I have seen them hugging each other. I have seen them challenge each other. 465 00:27:08,975 --> 00:27:12,500 That is not going to happen on ChatGPT, for now anyway. 466 00:27:12,674 --> 00:27:15,372 We coach a lot of businesses, gyms, fitness professionals, 467 00:27:15,546 --> 00:27:18,114 health and wellness experts, mindset, performance coaches, 468 00:27:18,288 --> 00:27:19,899 psychologists, you name it. 469 00:27:20,073 --> 00:27:22,641 And this is a threat to everyone. 470 00:27:23,206 --> 00:27:25,513 So we're going to have a team meeting about this 471 00:27:25,687 --> 00:27:27,733 and looking at a solution to this later on today. 472 00:27:27,907 --> 00:27:29,648 So, we're on it. 473 00:27:31,954 --> 00:27:35,218 [scoffs] Business is just one thing after another. 474 00:27:36,350 --> 00:27:38,265 You think you've solved one thing, and then it's another problem. 475 00:27:38,439 --> 00:27:41,790 And then, you get a little period of rest, little period of peace, 476 00:27:41,964 --> 00:27:45,576 and then, boom, next thing blows up in your face. 477 00:27:45,751 --> 00:27:47,709 Marketplace is always changing. 478 00:27:47,883 --> 00:27:52,148 And, uh, look, I suppose the way to look at it is if 479 00:27:53,410 --> 00:27:58,502 you're not evolving, you're not adapting, you're not working with changing customer needs, 480 00:27:58,677 --> 00:28:00,896 changes in technology, changes in marketing, 481 00:28:01,070 --> 00:28:04,900 changes in all that stuff, then you're going you're going to get outpaced. 482 00:28:05,074 --> 00:28:09,252 [interviewer] Do you think AI will really hurt your coaching business? 483 00:28:09,426 --> 00:28:11,690 I mean, why would anyone hire an online coach 484 00:28:11,864 --> 00:28:15,563 when a ChatGPT can create a fitness program for you? 485 00:28:15,737 --> 00:28:19,045 It's a hot topic nowadays. You're seeing AI, AI, AI, AI 486 00:28:19,219 --> 00:28:22,309 taking these jobs, taking whatever it is. Um... 487 00:28:23,963 --> 00:28:28,315 It will absolutely have an impact on online coaching and coaching in general. 488 00:28:28,968 --> 00:28:32,667 The extent of that impact is obviously not really known just yet. 489 00:28:32,841 --> 00:28:34,234 It's part of the world at the moment. 490 00:28:34,408 --> 00:28:36,192 So, is it going to take jobs? Of course it is. 491 00:28:36,366 --> 00:28:40,240 AI, uh, it... [chuckles] It can be an uncomfortable subject. 492 00:28:40,414 --> 00:28:43,417 [curious music] 493 00:28:47,900 --> 00:28:51,164 It's a side that I don't really see when it comes to pressure. 494 00:28:52,861 --> 00:28:55,342 Yes, I have seen him slightly under pressure. 495 00:29:02,349 --> 00:29:06,440 I think pressure drives him to deal with the situation, 496 00:29:06,614 --> 00:29:08,268 make it better and move on. 497 00:29:11,619 --> 00:29:13,186 [sighs] 498 00:29:26,025 --> 00:29:28,592 When I first started, one of the biggest challenges 499 00:29:28,767 --> 00:29:31,770 was letting go of control to, quite frankly, build a team. 500 00:29:31,944 --> 00:29:35,251 One of the arts of business is delegation, recruit A-star people, 501 00:29:35,425 --> 00:29:38,951 pay A-star wages, but by God, expect A-star results. 502 00:29:39,125 --> 00:29:42,476 You've got to trust your people, because we don't know everything. 503 00:29:42,650 --> 00:29:46,741 So you bring on individuals to make your life easier through what they're good at. 504 00:29:46,915 --> 00:29:51,790 There's not just Phil. He's got a team of experts. 505 00:29:51,964 --> 00:29:56,142 They are people who have got real lived experience from within the fitness industry. 506 00:29:56,316 --> 00:29:57,970 At the very start of this, when I started working for Phil, 507 00:29:58,622 --> 00:30:00,450 Claire, Phil's partner would have told you, like, 508 00:30:00,624 --> 00:30:02,626 Phil spoke to me more than he spoke to her. 509 00:30:02,801 --> 00:30:05,499 I would get messages from Phil at 2:00 in the morning. 510 00:30:05,673 --> 00:30:08,937 Constant, like, between 3:00 and 4:00 in the morning, messages with ideas 511 00:30:09,111 --> 00:30:10,809 and then again at 7:00 in the morning. 512 00:30:10,983 --> 00:30:12,636 I would say that Phil is someone who's always 513 00:30:12,811 --> 00:30:14,073 slightly ahead of the curve. 514 00:30:14,769 --> 00:30:16,162 Um, most people can't see the curve. 515 00:30:16,336 --> 00:30:18,338 He's nearly always ahead of the curve. 516 00:30:18,512 --> 00:30:20,601 Our stuff changes very, very, very rapidly, 517 00:30:20,775 --> 00:30:23,386 sort of based on the, the current state of things in the world. 518 00:30:23,560 --> 00:30:26,172 We would change on the drop of a hat just to make things better. 519 00:30:26,346 --> 00:30:28,870 That's probably one of the best things about the team, is, 520 00:30:29,044 --> 00:30:32,352 how quick we can flip on a coin just to make things work for clients. 521 00:30:33,309 --> 00:30:35,703 All right, lads. Bit of an issue on our side. 522 00:30:35,877 --> 00:30:38,619 I've been hearing about all this AI stuff for quite a while. 523 00:30:38,793 --> 00:30:41,143 I've been paying a little bit of attention to it, but not a lot. 524 00:30:41,317 --> 00:30:45,582 Long story short, one of our client's clients 525 00:30:45,756 --> 00:30:48,281 sent him a DM and said, "Hey, I've been able to get 526 00:30:48,455 --> 00:30:52,981 exactly the same answers from ChatGPT that you've been giving me." 527 00:30:53,155 --> 00:30:55,288 ChatGPT isn't going to take you to the gym. 528 00:30:57,899 --> 00:30:59,988 Very valid point. Very valid point. 529 00:31:00,162 --> 00:31:02,034 It's not going to take you to the gym. 530 00:31:02,208 --> 00:31:03,949 It's not going to allow you to rest eight hours a night. 531 00:31:04,123 --> 00:31:05,776 It's not going to control the food you put in your mouth. 532 00:31:05,951 --> 00:31:08,779 Look, we've got to keep this in mind here 533 00:31:08,954 --> 00:31:13,132 that clients are going to start quizzing and questioning this. 534 00:31:13,306 --> 00:31:17,266 I think the big concern is they had a client 535 00:31:17,440 --> 00:31:20,400 that started using it and posted it in their community 536 00:31:20,574 --> 00:31:22,837 and said, "Hey, look what I got from ChatGPT." 537 00:31:23,620 --> 00:31:25,666 And, obviously, the coach is now worried that, 538 00:31:25,840 --> 00:31:29,104 well, is that similar to the stuff that I'm doing? 539 00:31:29,278 --> 00:31:31,237 And if it's pulling from that wide, you know, 540 00:31:31,411 --> 00:31:32,978 -internet base of insight... -[man] Mm. 541 00:31:33,152 --> 00:31:34,501 there's likely going to be commonalities. 542 00:31:34,675 --> 00:31:38,374 But the quality of output from ChatGPT 543 00:31:38,548 --> 00:31:40,202 purely depends on the quality of question. 544 00:31:40,376 --> 00:31:41,943 And most people don't know how to ask good questions. 545 00:31:42,117 --> 00:31:44,337 So, that's a saving grace for now. 546 00:31:44,511 --> 00:31:45,947 But we've got to build something. 547 00:31:46,121 --> 00:31:48,558 We've got to incorporate AI in our business. 548 00:31:49,168 --> 00:31:50,691 We've looked at it, we've talked about it. 549 00:31:50,865 --> 00:31:52,606 What do you guys think? 550 00:31:52,780 --> 00:31:55,957 How do we ride this curve take advantage of it 551 00:31:56,131 --> 00:31:58,829 and build it in to help our clients win faster? Simple as that. 552 00:31:59,004 --> 00:32:01,310 The opportunity that I see is, essentially, 553 00:32:01,484 --> 00:32:04,574 we take all the information we have over the last seven years 554 00:32:04,748 --> 00:32:07,882 all the videos, all the podcasts, all the documents, 555 00:32:08,056 --> 00:32:11,364 and we can actually train our own AI model. 556 00:32:11,538 --> 00:32:14,323 ChatGPT is trained on general information, 557 00:32:14,497 --> 00:32:16,760 so it's going to give general advice. 558 00:32:16,935 --> 00:32:20,851 But if we can train our own model to be based on our information, our IP, 559 00:32:21,026 --> 00:32:23,419 um, it's going to give much better responses. 560 00:32:23,593 --> 00:32:26,596 So that's how I believe w think. 561 00:32:26,770 --> 00:32:29,773 Yeah, and people are always wanting personal connection to you. 562 00:32:29,948 --> 00:32:32,472 I can't see a lot of people embracing AI, 563 00:32:32,646 --> 00:32:34,474 but then, I can eventually see it coming full circle 564 00:32:34,648 --> 00:32:36,432 where people are going to go, this is AI-free, 565 00:32:36,606 --> 00:32:38,521 you know, 100% written by a human 566 00:32:38,695 --> 00:32:41,046 or 100% governed by a human, whatever it may be. 567 00:32:41,220 --> 00:32:47,313 So look, it's definitely a trending topic that we've got to be on top of. 568 00:32:47,487 --> 00:32:49,837 Like anything else, business is all about relevancy, 569 00:32:50,011 --> 00:32:51,882 and we've got to build it, 570 00:32:52,057 --> 00:32:54,494 we got to showcase it to the to the marketplace. 571 00:32:54,668 --> 00:32:57,540 And we got to get clients winning on it. So, Dave, what do you think 572 00:32:57,714 --> 00:33:00,630 on that turnaround time, how long do you think it will take to build it? 573 00:33:00,804 --> 00:33:03,416 [Dave] So I'll definitely have to go away, do a bit of research 574 00:33:03,590 --> 00:33:07,289 and just get clear on the first initial steps with everything that's needed. 575 00:33:07,463 --> 00:33:09,509 Because, ultimately, right now, I've been doing a lot of research 576 00:33:09,683 --> 00:33:11,990 behind the scenes in terms of how it all works, 577 00:33:12,164 --> 00:33:15,167 how we can input our own, our own information, how we can fine tune it. 578 00:33:15,341 --> 00:33:18,083 But there is going to naturally be challenges 579 00:33:18,257 --> 00:33:19,519 that we don't foresee. 580 00:33:19,693 --> 00:33:22,522 [somber music] 581 00:33:22,696 --> 00:33:24,741 [Phil] Whenever you're hit with stuff like this, it's so important 582 00:33:24,915 --> 00:33:26,917 that you've got slack to deal with it. 583 00:33:27,092 --> 00:33:30,225 And we're very fortunate that in our calendars every single week, 584 00:33:30,399 --> 00:33:34,099 we build in, like, white space to handle shit like this. 585 00:33:34,273 --> 00:33:37,189 So, we'll have another team meeting about this in the next 48 hours, 586 00:33:37,363 --> 00:33:40,453 and see where we're at with decisions and what we need to build. 587 00:33:40,627 --> 00:33:44,283 I'll check in with Dave separately and see where his head's at, 588 00:33:44,457 --> 00:33:47,895 and, um, see what he's come up with. 589 00:33:48,069 --> 00:33:51,072 [somber music] 590 00:34:08,742 --> 00:34:12,659 [Phil] I've lived in the city before, and I've lived in the countryside, 591 00:34:12,833 --> 00:34:15,836 and the countryside beats it all day long. 592 00:34:21,233 --> 00:34:25,019 Dig into my fishing. Fishing is a huge thing for me. 593 00:34:25,193 --> 00:34:27,891 An opportunity for me to stop what I'm doing with business. 594 00:34:28,066 --> 00:34:30,372 Recharge. Retune. 595 00:34:31,199 --> 00:34:32,809 Yeah, I've been doing that since I've been a little boy. 596 00:34:37,597 --> 00:34:40,817 -[meditative music] -[birds chirping] 597 00:34:42,602 --> 00:34:45,996 [Phil] No matter what goes on in my week, no matter how busy I am with business, 598 00:34:46,171 --> 00:34:48,782 no matter what challenges I've had, 599 00:34:49,435 --> 00:34:52,699 a bit of water, trees, fresh air, 600 00:34:53,787 --> 00:34:55,310 it's amazing for the mind. 601 00:35:01,273 --> 00:35:05,755 If you look at the head of the rod, you'll see it'll start tugging in a bit. 602 00:35:07,366 --> 00:35:09,063 So we're literally-- Right, you see that? 603 00:35:19,291 --> 00:35:23,338 Ah! This is a bream from Loch Earn. 604 00:35:23,904 --> 00:35:27,864 Beautiful fish, incredible fight. Absolutely stunning. 605 00:35:28,735 --> 00:35:31,433 And, uh, I'm going to make sure we put it back. 606 00:35:35,176 --> 00:35:37,918 Coming to my end in school. You know, school was difficult. 607 00:35:38,092 --> 00:35:40,312 Trying to concentrate and the blood sugar fluctuations, 608 00:35:40,486 --> 00:35:43,924 and starting to take insulin and trying to manually manage my blood glucose. 609 00:35:44,881 --> 00:35:49,538 I, uh, decided to go and study nutrition at university. 610 00:35:49,712 --> 00:35:52,237 I was interested in it and I was engrossed in it. 611 00:35:52,411 --> 00:35:55,109 I began to get control of my condition very quickly. 612 00:35:55,283 --> 00:35:58,721 And as I was going to university, I fell in love with exercise. 613 00:35:58,895 --> 00:36:01,202 At the time, fitness in Northern Ireland, 614 00:36:01,376 --> 00:36:05,206 we hadn't had the explosion that we've now had even in the whole of the UK, 615 00:36:05,728 --> 00:36:07,904 and it was still very much an underground scene. 616 00:36:08,078 --> 00:36:11,081 The gym wasn't something that every individual done or every household done. 617 00:36:11,256 --> 00:36:14,128 It was a particular demographic or a particular type of person. 618 00:36:14,302 --> 00:36:15,738 I went straight into the deep end. 619 00:36:15,912 --> 00:36:18,132 I went to the most hardcore bodybuilding gym 620 00:36:18,306 --> 00:36:19,525 that you could ever imagine. 621 00:36:23,790 --> 00:36:26,314 And I remember walking into the gym that day 622 00:36:26,488 --> 00:36:30,405 and hearing these big grunts and these huge, muscular guys, like, slamming dumbbells. 623 00:36:31,798 --> 00:36:35,105 And there was clearly testosterone floating around. You could just smell it. 624 00:36:36,063 --> 00:36:40,241 It would be referred to in circles as a "meathead gym," if you will. 625 00:36:40,415 --> 00:36:41,634 I got on the recumbent bike. 626 00:36:45,594 --> 00:36:47,117 Yeah, I just cycled and watched. 627 00:36:49,337 --> 00:36:55,648 I couldn't fathom how these guys were able to build such insane strength and power. 628 00:36:55,822 --> 00:36:58,085 And seeing them train was just very different. 629 00:36:58,259 --> 00:37:00,914 [clanging] 630 00:37:04,700 --> 00:37:07,877 If you remember the first time that you went into a bodybuilding gym 631 00:37:08,051 --> 00:37:10,053 -and you heard somebody grunt... -[grunts] 632 00:37:13,361 --> 00:37:15,581 [Phil] It's kind of different. Like, you don't know whether to laugh 633 00:37:15,755 --> 00:37:18,061 or whether to like... "What are they going to do?" [chuckles] 634 00:37:18,236 --> 00:37:20,238 You know, are they going to, you know, are they going to wreck the place? 635 00:37:25,765 --> 00:37:29,029 My confidence then grew after every single time that I went back to the gym, 636 00:37:29,203 --> 00:37:31,161 to the point where I then ventured into the weight room. 637 00:37:31,336 --> 00:37:33,120 [weights clanging] 638 00:37:37,559 --> 00:37:40,170 Started lifting weights and was hooked. 639 00:37:40,345 --> 00:37:44,958 And that was the entry into the bodybuilding world. 640 00:37:52,618 --> 00:37:55,708 First thing in the morning. Uh, we're about to do a training session 641 00:37:55,882 --> 00:37:56,970 before I get started for the day. 642 00:37:57,144 --> 00:37:58,754 I do this every day of the week. 643 00:37:58,928 --> 00:38:02,105 I make sure that I move for a good 20 to 25 minutes 644 00:38:02,280 --> 00:38:03,193 every single morning. 645 00:38:04,543 --> 00:38:06,327 [breathing heavily] 646 00:38:12,681 --> 00:38:13,943 My workouts are very short. 647 00:38:14,117 --> 00:38:16,859 They are no longer two hours a day 648 00:38:17,033 --> 00:38:18,905 like they were back in my bodybuilding days. 649 00:38:19,079 --> 00:38:20,776 My values, my priorities have changed. 650 00:38:20,950 --> 00:38:23,388 But I train primarily to stay healthy, 651 00:38:23,562 --> 00:38:25,564 stay strong, stay mobile, 652 00:38:25,738 --> 00:38:28,915 and I just get my circulatory system going for the day. 653 00:38:29,089 --> 00:38:32,484 [breathing heavily] 654 00:38:32,658 --> 00:38:34,660 As a young guy that was overweight, 655 00:38:34,834 --> 00:38:37,053 that had just been diagnosed with Type 1 diabetes, 656 00:38:37,227 --> 00:38:40,970 my whole life was on the line, my confidence was on the line, 657 00:38:41,144 --> 00:38:42,668 and I was at rock bottom. 658 00:38:43,843 --> 00:38:48,369 So, having grown up around Arnold, Terminator, 659 00:38:48,543 --> 00:38:51,459 there was a part of me that was drawn to that 660 00:38:51,633 --> 00:38:56,334 because I didn't have that when I was weak and unhealthy and out of shape. 661 00:38:57,030 --> 00:39:00,642 But at the same time, too, bodybuilding was regimen. 662 00:39:00,816 --> 00:39:04,342 It was discipline. And it revolved around eating properly. 663 00:39:04,516 --> 00:39:06,387 It revolved around training properly. 664 00:39:06,561 --> 00:39:08,563 It revolved around a quality lifestyle. 665 00:39:08,737 --> 00:39:12,611 And these were all key factors in managing diabetes. 666 00:39:13,394 --> 00:39:16,876 So there was a blend that literally just locked in together. 667 00:39:21,533 --> 00:39:25,841 Here we go. You're gonna go mash, mash, mash. 668 00:39:26,015 --> 00:39:27,756 You do it. [chuckles] 669 00:39:29,976 --> 00:39:33,458 Mash, mash, mash. Good girl. 670 00:39:33,632 --> 00:39:36,286 [Phil] I've just had a little girl. She's a year, year and a half now. 671 00:39:36,461 --> 00:39:39,638 And the biggest, most important thing for me is that 672 00:39:39,812 --> 00:39:43,642 she loves herself and does not need to depend upon the opinions 673 00:39:43,816 --> 00:39:47,385 or the validation of other people to love and accept herself. 674 00:39:47,559 --> 00:39:50,823 And if she knows that she loves herself and she can trust herself 675 00:39:50,997 --> 00:39:54,740 to make decisions in life and not be afraid of failing, 676 00:39:54,914 --> 00:39:58,396 to not be afraid of being different or unique or distinctive, 677 00:39:59,440 --> 00:40:01,616 to not be afraid of being authentic, 678 00:40:01,790 --> 00:40:03,705 and being authentic is about being rebellious. 679 00:40:04,706 --> 00:40:07,143 -[babbling] -[Phil] What are you doing? 680 00:40:10,843 --> 00:40:13,411 -No! -[Phil chuckles] 681 00:40:16,239 --> 00:40:18,328 So I'm Claire Graham, and I'm Phil's wife. 682 00:40:18,503 --> 00:40:20,548 We met back in 2007. 683 00:40:20,722 --> 00:40:23,029 Phil was actually working on the door in a nightclub 684 00:40:23,203 --> 00:40:25,335 that I was out with my friends and my cousins. 685 00:40:25,510 --> 00:40:27,816 [Joyce] She was a wild one back then. She was always the drunk one. 686 00:40:27,990 --> 00:40:30,645 And Phil would have a Diet Coke because he was always training 687 00:40:30,819 --> 00:40:33,779 -and he was always into his physique. -[laughs] 688 00:40:33,953 --> 00:40:36,608 Well, someone got very drunk and got pulled out, and-- 689 00:40:36,782 --> 00:40:38,523 No, it wasn't me. No, no, no, it wasn't me. 690 00:40:39,088 --> 00:40:42,614 -[upbeat club music] -[Claire] And that's when I'd seen Phil. 691 00:40:42,788 --> 00:40:45,704 We were both 19, so I liked how he looked. [laughs] 692 00:40:45,878 --> 00:40:48,576 You know, I just, I just liked how he looked. And I was like, "Mm. He looks nice." 693 00:40:48,750 --> 00:40:52,101 And my sister's husband actually worked there as well. 694 00:40:52,275 --> 00:40:55,583 So I just done a wee bit of background work to find out who he was. 695 00:40:55,757 --> 00:40:58,020 And we kind of went on a blind date. 696 00:40:58,194 --> 00:41:02,198 I actually met him before Claire. [laughs] So I've known him a long time. 697 00:41:02,372 --> 00:41:03,635 [interviewer] What was he like back then? 698 00:41:03,809 --> 00:41:06,246 [clicks tongue] Um, broke. [laughs] 699 00:41:06,420 --> 00:41:08,901 I remember Claire had to pay for him to go to the cinema. 700 00:41:09,075 --> 00:41:10,816 I can't remember what we went to see. [laughs] 701 00:41:10,990 --> 00:41:13,688 You know, we went to the cinema and we got some sweets, 702 00:41:13,862 --> 00:41:15,516 some, I think it was Maltesers. 703 00:41:15,690 --> 00:41:17,997 And Phil was just starting to diet 704 00:41:18,171 --> 00:41:20,086 for a bodybuilding competition at the time, 705 00:41:20,260 --> 00:41:22,392 so he didn't eat anything like that. 706 00:41:22,567 --> 00:41:25,308 So I found out, years later, that as I was offering him the Maltesers, 707 00:41:25,483 --> 00:41:27,702 he was throwing them over his shoulder... [laughs] 708 00:41:27,876 --> 00:41:30,357 pretending to eat them, just being the nice guy that he is. 709 00:41:32,228 --> 00:41:35,275 [dramatic music] 710 00:41:42,282 --> 00:41:44,284 [Mike] I know Phil from training. 711 00:41:44,458 --> 00:41:47,461 I trained in the same gym, would've passed each other, 712 00:41:47,635 --> 00:41:48,984 passed a couple of words. 713 00:41:50,246 --> 00:41:51,770 You know, you go to the gym to train. 714 00:41:51,944 --> 00:41:53,772 You didn't really have time to stand about and talk. 715 00:41:53,946 --> 00:41:56,209 Phil, at the time, was a powerlifter. 716 00:41:56,688 --> 00:41:58,341 You would have noticed Phil when he came in. 717 00:41:58,516 --> 00:42:00,387 He would have been dressed different than everyone else. 718 00:42:00,561 --> 00:42:02,215 Pair of boots on and baggy trousers. 719 00:42:02,389 --> 00:42:04,173 And he approached me one time, 720 00:42:04,347 --> 00:42:05,958 and, uh, just asked me a general question. 721 00:42:06,132 --> 00:42:08,917 How could he become a bodybuilder? 722 00:42:11,920 --> 00:42:14,488 And my response to that was, "You can become anything 723 00:42:15,271 --> 00:42:17,578 if you work hard and commit yourself to it." 724 00:42:17,752 --> 00:42:19,885 [dramatic music] 725 00:42:28,633 --> 00:42:30,373 And he went for his first show. 726 00:42:30,548 --> 00:42:32,898 And that was a part of life 727 00:42:33,072 --> 00:42:34,508 that maybe didn't work out for him. 728 00:42:37,119 --> 00:42:41,384 This was my first show, and it was the first show that I, I got second in. 729 00:42:42,385 --> 00:42:46,302 I got beaten by a guy called Peter Bremner, who's now a very, very close friend. 730 00:42:46,476 --> 00:42:48,653 [interviewer] Was Phil serious about bodybuilding at that time. 731 00:42:48,827 --> 00:42:51,743 Yeah. Phil loved bodybuilding. Yeah. 732 00:42:51,917 --> 00:42:53,701 -Did you beat him at bodybuilding? -Yes. 733 00:42:53,875 --> 00:42:55,747 Phil kind of knew lots of stuff. 734 00:42:55,921 --> 00:42:58,619 And that was obviously due to his diabetes. 735 00:42:58,793 --> 00:43:01,056 The way I had to look at nutrition, the way I had to look at training 736 00:43:01,230 --> 00:43:03,406 was very, very different to how everybody else did it. 737 00:43:03,581 --> 00:43:07,106 I had to manually use insulin to transport all the nutrients into cells, 738 00:43:07,280 --> 00:43:10,457 and if I didn't, then I would go catabolic, my blood sugar would climb and climb 739 00:43:10,631 --> 00:43:13,155 and if I didn't eat enough, I would go hypoglycemic. 740 00:43:13,329 --> 00:43:16,985 And then I had to eat food to bring it back up, which defeated the whole fat loss purpose. 741 00:43:17,159 --> 00:43:19,379 And then I, you know, if I, uh, took a low blood sugar 742 00:43:19,553 --> 00:43:21,816 and had to eat a packet of fruit parcels or wine gums, 743 00:43:21,990 --> 00:43:23,470 I then had to go and burn that off. 744 00:43:23,644 --> 00:43:25,864 I peaked too early. I went on stage 745 00:43:26,038 --> 00:43:28,736 underweight, deflated, just... 746 00:43:29,389 --> 00:43:32,218 didn't look anywhere near what I looked like six weeks out. 747 00:43:32,392 --> 00:43:36,178 Diabetes is probably the most catabolic thing you can have when it comes to bodybuilding, 748 00:43:36,831 --> 00:43:39,225 and it will waste away 749 00:43:39,399 --> 00:43:42,794 every ounce and gram of muscle tissue if you do not control it. 750 00:43:42,968 --> 00:43:47,755 It will also go the flip side and increase your body fat 751 00:43:47,929 --> 00:43:50,323 if you don't look after it rapidly. 752 00:43:50,497 --> 00:43:53,239 This is the most important trophy because this was, uh, 753 00:43:53,413 --> 00:43:57,199 you know, this one created the hunger and the drive to actually go after it. 754 00:43:57,373 --> 00:44:00,725 And it was then when Phil approached me and asked me, 755 00:44:01,421 --> 00:44:06,295 would I take the time out for a year and actually help him out, 756 00:44:06,469 --> 00:44:09,211 train with him to help him get ready for the next show? 757 00:44:10,691 --> 00:44:13,433 This is my only gym where I trained out for well over 15 years. 758 00:44:13,607 --> 00:44:15,870 It used to be called Rock Pit Fitness. 759 00:44:16,044 --> 00:44:19,221 As you can see, it's been replaced by a bakery. 760 00:44:19,395 --> 00:44:21,180 Unfortunately, the gym closed down. 761 00:44:24,574 --> 00:44:25,793 It's open. 762 00:44:26,533 --> 00:44:28,753 I think all this stuff is still the same. 763 00:44:28,927 --> 00:44:30,102 And then come on round the back. 764 00:44:30,929 --> 00:44:32,321 [Mike] Phil's never in time. 765 00:44:33,409 --> 00:44:35,281 So, with this shutter here in the background, 766 00:44:35,455 --> 00:44:37,500 you would have had a bench for bench pressing, 767 00:44:37,675 --> 00:44:39,459 and they would have had the bench set up, ready to go. 768 00:44:39,633 --> 00:44:41,069 Because I knew, one, what he was lifting, 769 00:44:41,243 --> 00:44:43,245 and I knew, two, he was going to be late. 770 00:44:43,419 --> 00:44:45,465 So I used to be here in time, get everything set up. 771 00:44:45,639 --> 00:44:47,772 And then when he came in, he had to wrestle around his bag, 772 00:44:47,946 --> 00:44:50,165 sort his whole thing out. put his music on... 773 00:44:50,339 --> 00:44:53,778 -[laughs] -...and by that stage, I'd had enough time to go home. 774 00:44:55,431 --> 00:44:56,737 You'd have had your favorite music on. 775 00:44:56,911 --> 00:44:58,739 But when Phil came into the gym, 776 00:44:58,913 --> 00:45:00,175 it had to be Phil's music. 777 00:45:00,349 --> 00:45:02,351 I've seen many a CD get thrown out. 778 00:45:02,917 --> 00:45:05,572 Wouldn't matter whose CD it was, who was playing it, 779 00:45:06,138 --> 00:45:09,228 out, his in, and that would've been it. 780 00:45:10,403 --> 00:45:13,058 Yeah. There was always a bit of character. 781 00:45:13,841 --> 00:45:16,452 [dramatic music] 782 00:45:16,626 --> 00:45:18,672 [breathing heavily] 783 00:45:18,846 --> 00:45:22,720 Training is different. Six days a week. Hard training. 784 00:45:24,112 --> 00:45:25,853 Some days of his legs, twice a day. 785 00:45:26,027 --> 00:45:27,899 Intensity, heavy. 786 00:45:28,508 --> 00:45:32,207 The gym would have knew that there was two guys in the corner training hard. 787 00:45:34,906 --> 00:45:38,170 And we wouldn't really have talked much, but we always knew what we had to do. 788 00:45:39,954 --> 00:45:44,219 And it was every day. And that whole year, it was hard. 789 00:45:47,309 --> 00:45:48,223 [grunts] 790 00:45:55,709 --> 00:46:00,932 I was presented with a life-threatening disease that was, quite frankly, telling me, 791 00:46:01,106 --> 00:46:03,848 you're not going to be a bodybuilder, you can't do it. The GPs, the doctors, 792 00:46:04,022 --> 00:46:06,459 they all said to me, "You're never going to be able to, you know, 793 00:46:06,633 --> 00:46:09,288 cut your carbohydrates out or you're never going to be able to eat that much protein. 794 00:46:09,462 --> 00:46:13,248 You're never going to be able to get on stage and get that lean." 795 00:46:13,422 --> 00:46:14,336 Well... 796 00:46:19,820 --> 00:46:22,605 [Mike] Coming up to the show, we had to be very careful 797 00:46:22,780 --> 00:46:25,260 and make sure that things came into place. 798 00:46:26,261 --> 00:46:28,220 because we had worked so hard all year. 799 00:46:28,394 --> 00:46:31,397 We didn't want to happen this time, what happened last time 800 00:46:31,571 --> 00:46:33,616 [somber music] 801 00:46:35,096 --> 00:46:36,663 [Mike] I'll never forget that day. 802 00:46:36,837 --> 00:46:39,579 I picked Phil up and I drove him down to the show. 803 00:46:41,755 --> 00:46:43,713 And Phil wouldn't be a nervous person. 804 00:46:43,888 --> 00:46:44,845 He was nervous. 805 00:46:47,239 --> 00:46:48,980 [announcer] So without any further ado, 806 00:46:49,154 --> 00:46:52,679 let's give a very special welcome to our first class. 807 00:46:52,853 --> 00:46:57,553 Ladies and gentlemen, the NABBA Northern Ireland Junior Class. 808 00:47:05,823 --> 00:47:07,781 [dramatic music] 809 00:47:08,913 --> 00:47:11,959 [Mike] To see him get on the stage and do his routine, 810 00:47:12,133 --> 00:47:15,615 and to watch how much he had grown within the year, 811 00:47:16,877 --> 00:47:17,878 it was incredible. 812 00:47:20,533 --> 00:47:24,798 I could hear people in the background talking his previous year to this year. 813 00:47:24,972 --> 00:47:29,237 His physique, and exactly how much he had put on, his bulk. 814 00:47:29,803 --> 00:47:33,589 You just knew by listening around exactly what was coming. 815 00:47:37,332 --> 00:47:41,946 Phil had a moment where he surely asked me a question. "Do you think I've done it?" 816 00:47:42,120 --> 00:47:45,079 And I knew he had done it. I just knew he had done it. 817 00:47:53,000 --> 00:47:54,741 [Aaron] I always remember when he was bodybuilding at the time, 818 00:47:54,915 --> 00:47:57,570 he was obviously, like, 20 stone, jacked, shredded. 819 00:47:57,744 --> 00:47:59,702 But I always remember, like, looking in the mirror 820 00:47:59,877 --> 00:48:02,096 and then looking at him and being like, "This is not real." 821 00:48:09,234 --> 00:48:12,019 [Phil] The biggest thing about bodybuilding for me was it was character building, 822 00:48:12,193 --> 00:48:16,502 in the sense that, when I got behind a 300 plus kilo deadlift 823 00:48:16,676 --> 00:48:20,288 and was doing it for reps. Huge weights. 824 00:48:20,462 --> 00:48:23,422 Can you push yourself to this limit to be able to lift this? 825 00:48:26,120 --> 00:48:27,861 [interviewer] Was Phil strong, in his, in his prime? 826 00:48:28,035 --> 00:48:30,385 Yeah, yeah. Phil was strong. I can remember. 827 00:48:30,559 --> 00:48:34,302 He used to play with deadlifting 300 kilos or something. 828 00:48:34,476 --> 00:48:38,524 That sounds light to me now, to be fair, but it's... [chuckles] it's not. 829 00:48:39,307 --> 00:48:43,181 [Phil] While training in the gym, my shape, my strength was transforming, 830 00:48:43,355 --> 00:48:44,834 and people saw that. 831 00:48:45,009 --> 00:48:47,228 And it got to a point where I, I pissed 832 00:48:47,402 --> 00:48:49,317 people that had been training for years, 833 00:48:49,491 --> 00:48:51,929 in terms of appearance, in terms of strength, 834 00:48:52,103 --> 00:48:54,105 and they began to get inquisitive. 835 00:48:54,279 --> 00:48:55,758 They started to ask questions. 836 00:48:56,368 --> 00:48:58,500 And then when they heard that I was studying nutrition 837 00:48:58,674 --> 00:49:00,676 and they saw that I was practicing what I was preaching, 838 00:49:00,850 --> 00:49:02,243 they wanted to learn from me. 839 00:49:03,070 --> 00:49:05,681 I came home from training legs one night, 840 00:49:05,855 --> 00:49:09,076 and I got a text message from a guy called Stevie, 841 00:49:09,250 --> 00:49:13,298 "What do you charge for a diet and training program?" 842 00:49:14,342 --> 00:49:16,779 And I didn't really know how to sell. 843 00:49:16,954 --> 00:49:18,694 I didn't know how to market myself. 844 00:49:18,868 --> 00:49:21,610 I genuinely didn't know how to talk about money, 845 00:49:21,784 --> 00:49:28,704 and I replied with, like, a 2,000-word lengthy text message 846 00:49:28,878 --> 00:49:32,621 what we were going to focus on, how we were going to build out the program. 847 00:49:33,100 --> 00:49:34,493 It's 50 quid. 848 00:49:35,624 --> 00:49:38,627 And he messaged me back and said, "Congratulations, 849 00:49:38,801 --> 00:49:40,803 you've just landed yourself a new client." 850 00:49:41,543 --> 00:49:46,679 And it was at that point I realized that I was 851 00:49:49,073 --> 00:49:51,292 possibly about to start a business. 852 00:49:57,690 --> 00:50:01,041 I remember speaking to the head of my university degree, 853 00:50:01,215 --> 00:50:04,392 and I said, my dream is really to be a dietician 854 00:50:04,566 --> 00:50:08,092 and to work with people with diabetes because I really enjoy food, 855 00:50:08,266 --> 00:50:11,443 I really enjoy nutrition, I really enjoy talking about the human body. 856 00:50:11,617 --> 00:50:14,576 But I've realized that I love lifting weights 857 00:50:14,750 --> 00:50:16,622 and I love helping people build muscle. 858 00:50:17,362 --> 00:50:21,496 And I'm actually thinking about becoming a, a personal trainer. 859 00:50:21,670 --> 00:50:23,498 And she kind of looked at me and went, "A what?" 860 00:50:23,672 --> 00:50:25,283 And I said, "A personal trainer." 861 00:50:25,457 --> 00:50:26,849 And she said to me, "Well, 862 00:50:27,850 --> 00:50:30,766 that's the kind of career that you end up in 863 00:50:30,940 --> 00:50:34,770 if you fail at university and you want to go and work in a leisure center counting reps." 864 00:50:36,424 --> 00:50:40,341 People looked at it as a drop-out career, but I kept doing this in and out. 865 00:50:40,515 --> 00:50:44,432 And I remember one week, I turned over more money 866 00:50:44,606 --> 00:50:49,481 than I would have as a professional dietician in the health service. 867 00:50:49,655 --> 00:50:54,138 And I started to realize that this has potential to be a business. 868 00:50:54,312 --> 00:50:56,662 And I remember going home that night and saying to my mum, 869 00:50:56,836 --> 00:50:58,272 "I don't want to be a dietitian anymore. 870 00:50:58,446 --> 00:50:59,969 I don't want to continue this degree. 871 00:51:00,840 --> 00:51:03,582 I know I can make money at this. I'm good at it, I love it." 872 00:51:03,756 --> 00:51:07,107 And we agreed to finish off my university degree 873 00:51:07,281 --> 00:51:10,154 because it essentially gave me a qualification, 874 00:51:10,328 --> 00:51:13,766 an academic understanding and a level of credibility. 875 00:51:13,940 --> 00:51:16,986 So I finished that, but I didn't pursue the career in dietetics. 876 00:51:17,161 --> 00:51:20,773 I created my own business and it was called Clear Cut Health & Fitness. 877 00:51:24,211 --> 00:51:26,953 It was all in a local bodybuilding gym in Northern Ireland, 878 00:51:27,127 --> 00:51:29,303 and there was points where you walked into the gym, 879 00:51:29,477 --> 00:51:34,178 and literally, like, 80% of the gym all had these massive digital print outs 880 00:51:34,352 --> 00:51:35,831 with my logo stamped at the bottom, 881 00:51:36,005 --> 00:51:37,224 Clear Cut Health & Fitness. 882 00:51:38,791 --> 00:51:41,315 And I put as much into those programs as possible. 883 00:51:42,316 --> 00:51:44,013 In fact, it was overkill. 884 00:51:44,188 --> 00:51:46,364 It was like a mini book. It was like a mini course. 885 00:51:46,538 --> 00:51:50,019 And back then, I just really developed this attitude 886 00:51:50,194 --> 00:51:52,283 of giving people what they need, 887 00:51:52,457 --> 00:51:55,764 telling them what they need to hear, getting straight to the point. 888 00:51:55,938 --> 00:51:58,811 I knew I fell in terms of being a competitive bodybuilder, 889 00:51:58,985 --> 00:52:02,467 and he was a household name in Ireland, extremely well known, driven. 890 00:52:02,641 --> 00:52:06,819 He was one of the first people that brought online coaching to the UK and to Ireland. 891 00:52:06,993 --> 00:52:10,388 Back then, there was no real online coaching. Nobody was really doing it. 892 00:52:10,562 --> 00:52:12,999 And I then started to get emails 893 00:52:13,173 --> 00:52:15,610 and people would message me and go, "Can you do me a diet and training program?" 894 00:52:15,784 --> 00:52:18,483 And these were people that were living in England, people that were living in America, 895 00:52:18,657 --> 00:52:22,182 people that were just stumbling across me in some way, shape or form, or even a referral. 896 00:52:22,356 --> 00:52:24,184 And I started my online coaching business 897 00:52:24,358 --> 00:52:26,273 selling the nutrition and training programs 898 00:52:26,447 --> 00:52:29,755 that were done on Microsoft Word and Microsoft Excel, 899 00:52:29,929 --> 00:52:32,366 and sending them to people over the Internet. 900 00:52:33,585 --> 00:52:37,893 I developed those skills and I started selling to more people and more people and more people, 901 00:52:38,067 --> 00:52:41,723 and my inbox started to get fuller and fuller and fuller. 902 00:52:41,897 --> 00:52:44,378 -[pinging] -[automated voice] You've got mail. 903 00:52:44,552 --> 00:52:46,554 [upbeat music] 904 00:52:48,513 --> 00:52:51,124 [Phil] And it got to the point where I couldn't take on any more people. 905 00:52:51,298 --> 00:52:52,821 I couldn't create any more diet programs, 906 00:52:53,648 --> 00:52:56,869 and I started reading about supply and demand. 907 00:52:57,043 --> 00:52:59,306 And at that point I realized, "Okay, there's more people 908 00:52:59,480 --> 00:53:01,178 wanting my service than I can actually provide. 909 00:53:01,352 --> 00:53:02,962 It's time for me to put my price up." 910 00:53:03,136 --> 00:53:06,270 And I went through multiple iterations of that 911 00:53:06,444 --> 00:53:09,664 until I ended up charging 1,000 quid 912 00:53:09,838 --> 00:53:13,668 for a diet and training transformation program. 913 00:53:13,842 --> 00:53:16,497 And people were willing to pay it, and people kept coming back 914 00:53:16,671 --> 00:53:18,107 and referring their friends. 915 00:53:23,983 --> 00:53:26,855 I remember using the money 916 00:53:27,029 --> 00:53:29,815 to hire my first graphic designer, my first web designer, 917 00:53:29,989 --> 00:53:32,209 used it to build a new website. 918 00:53:32,383 --> 00:53:34,167 We started getting inquiries from all around the world. 919 00:53:34,341 --> 00:53:37,953 People would book Skype calls, they would buy programs online. 920 00:53:38,476 --> 00:53:42,175 Now, there came a point where I got fed up of sitting at the computer, 921 00:53:42,349 --> 00:53:44,873 and the gym that I was in, there was no personal trainers. 922 00:53:45,047 --> 00:53:47,267 And I remember I trained with the owner, 923 00:53:47,441 --> 00:53:51,402 and it somehow came up about me coaching and personal training people, 924 00:53:51,576 --> 00:53:53,273 and he let me personal train in the gym. 925 00:53:53,447 --> 00:53:55,971 I went to Phil as a very strong-willed individual, 926 00:53:56,145 --> 00:53:58,757 had it very set in my head what I wanted, 927 00:53:58,931 --> 00:54:03,022 and as you can probably guess, didn't like to be told what to do or how to do something. 928 00:54:03,196 --> 00:54:07,461 I have to have an understanding of why I'm doing something a particular way. 929 00:54:07,635 --> 00:54:11,770 So, in being coached by Phil, then came an education for me. 930 00:54:11,944 --> 00:54:14,468 Between the sets, whenever I was supposed to be resting, 931 00:54:14,642 --> 00:54:18,820 I had a professional bodybuilder at the time standing over, over me, 932 00:54:18,994 --> 00:54:21,214 talking to me about grams of protein, carbohydrates, 933 00:54:21,388 --> 00:54:23,303 how your body metabolizes different foods. 934 00:54:23,477 --> 00:54:26,959 Phil was very good at judging kind of my mood, my energy levels, 935 00:54:27,133 --> 00:54:29,875 even just my temperament, and what I, 936 00:54:30,049 --> 00:54:32,704 what I now know was at the time, he used to use the warm up 937 00:54:32,878 --> 00:54:35,272 to gauge what caliber of workout that I was going to get. 938 00:54:35,446 --> 00:54:37,796 There's days that I was getting into mentally thinking that I wasn't 939 00:54:37,970 --> 00:54:39,928 going to be able to lift heavy or wasn't gonna be able to do whatever. 940 00:54:40,102 --> 00:54:41,669 And some of those were my best sessions, because 941 00:54:41,843 --> 00:54:43,932 he had seen something in me in the warm up 942 00:54:44,106 --> 00:54:46,283 might have been that I had a bad day, and I had anger or aggression 943 00:54:46,457 --> 00:54:47,936 that, you know, I, I wanted to get out. 944 00:54:48,110 --> 00:54:49,634 Or maybe I'd slept really well 945 00:54:49,808 --> 00:54:52,506 and had loads of energy and was ready to go. 946 00:54:52,680 --> 00:54:55,248 [Phil] It was an outlet for me to experiment, to test, 947 00:54:55,422 --> 00:54:57,772 to create content, build relationships. 948 00:54:57,946 --> 00:55:02,124 And also, I was exposed to the gym floor constantly, so I had people coming up to me. 949 00:55:02,299 --> 00:55:05,693 It was a great way for me to generate leads for all the diet and training programs. 950 00:55:05,867 --> 00:55:11,917 And it just grew to a level that I never even thought possible. 951 00:55:12,091 --> 00:55:14,702 It was amazing. It was hard work, 952 00:55:14,876 --> 00:55:17,749 but I was getting paid to do the very thing 953 00:55:18,663 --> 00:55:24,059 that I went all in on to save myself. 954 00:55:34,635 --> 00:55:36,071 Warming up. Warming up. 955 00:55:37,421 --> 00:55:38,596 [man] He's healthy. 956 00:55:46,995 --> 00:55:50,869 [Phil] People always used to say that, "I'd been out of the gym for a while. 957 00:55:51,870 --> 00:55:54,481 How do you get back into it? It's really, really hard." 958 00:55:55,221 --> 00:55:59,834 And I could never register how that felt because I was always in it. 959 00:56:00,792 --> 00:56:05,797 And now that I've taken a sabbatical for the last five or so years, 960 00:56:06,580 --> 00:56:08,103 I know what they mean. [panting] 961 00:56:08,277 --> 00:56:09,453 Getting back into it, it's tough. 962 00:56:09,627 --> 00:56:12,456 [mellow piano music] 963 00:56:12,630 --> 00:56:16,590 While I was bodybuilding, my business did very, very well. 964 00:56:16,764 --> 00:56:19,637 But at the same time, too, I couldn't play all in on it, 965 00:56:19,811 --> 00:56:22,553 because bodybuilding took up that much time, that much energy. 966 00:56:22,727 --> 00:56:25,382 And I needed to divide the time between the bodybuilding and the business. 967 00:56:25,556 --> 00:56:28,341 Business took over and he was spending so much time in the business, 968 00:56:28,515 --> 00:56:30,343 he just didn't have as much time to train. 969 00:56:30,517 --> 00:56:34,042 Training just got kind of slower and slower 970 00:56:34,216 --> 00:56:35,392 while he built the business. 971 00:56:36,175 --> 00:56:37,481 [switch clicks] 972 00:56:42,703 --> 00:56:45,402 [Phil] The thing with bodybuilding is it was very, very hard 973 00:56:45,576 --> 00:56:48,927 to actually be present and look at your physique and admire it. 974 00:56:49,101 --> 00:56:51,016 It was a "never good enough" attitude. 975 00:56:51,190 --> 00:56:52,626 You know, that was an earlier part of my life 976 00:56:52,800 --> 00:56:54,149 where I didn't know how to tame that thing. 977 00:56:54,759 --> 00:56:57,152 I came off stage one year after going from the juniors 978 00:56:57,326 --> 00:57:00,634 into the seniors... [inhales deeply] and I realized, 979 00:57:00,808 --> 00:57:02,549 am I going to commit the rest of my life to going after a trophy, 980 00:57:02,723 --> 00:57:05,204 to get barked at in a hotel by people 981 00:57:05,378 --> 00:57:07,293 that don't actually compete or don't really care 982 00:57:07,467 --> 00:57:09,469 beyond the day of the competition, 983 00:57:09,643 --> 00:57:11,384 because as soon as you won that competition, 984 00:57:11,558 --> 00:57:13,995 the next day, it's "Who's going to win it next year?" 985 00:57:14,169 --> 00:57:17,172 [mellow piano ,music] 986 00:57:22,351 --> 00:57:27,356 And there was so much risk, so much time involved in getting ready for a competition 987 00:57:28,662 --> 00:57:31,665 that did not bring an ROI for me that was sustainable. 988 00:57:34,015 --> 00:57:36,061 I could not imagine myself doing it for another ten, 15 years. 989 00:57:36,235 --> 00:57:39,020 And I had loads of friends that are still doing it, 990 00:57:39,760 --> 00:57:44,286 in the same financial position, and they're still chasing the same thing. 991 00:57:44,461 --> 00:57:48,595 And I am not in a position to judge, but I did not want to do that. 992 00:57:52,338 --> 00:57:54,383 I wanted to enjoy my life, 993 00:57:54,558 --> 00:57:56,908 and you can still have an incredible life and enjoy bodybuilding. 994 00:57:57,082 --> 00:58:00,128 But bodybuilding is fucking tough. There's no question about it. 995 00:58:00,302 --> 00:58:03,262 It is one of the hardest sports in the world because it's 24/7. 996 00:58:03,436 --> 00:58:05,525 You're constantly operating from vision 997 00:58:05,699 --> 00:58:09,616 and the ability to put your head down and rest 998 00:58:09,790 --> 00:58:12,097 and breathe and savor and enjoy life 999 00:58:12,271 --> 00:58:15,666 can sometimes be parked for a very long time. 1000 00:58:17,537 --> 00:58:19,974 Values shift, priorities shift, 1001 00:58:20,714 --> 00:58:24,675 and the greatest personal growth after bodybuilding 1002 00:58:24,849 --> 00:58:28,026 was actually growing out of it and closing the door on it and saying goodbye. 1003 00:58:30,202 --> 00:58:32,204 [mellow piano music] 1004 00:58:35,860 --> 00:58:38,863 [soft crackling] 1005 00:58:42,475 --> 00:58:45,565 [Phil] I probably didn't get a real taste of the real world 1006 00:58:45,739 --> 00:58:48,220 and what was going on outside of the family home, 1007 00:58:48,394 --> 00:58:52,224 until I actually stepped away from the home, and I began to begin my own journey. 1008 00:58:53,530 --> 00:58:55,923 You know, I didn't want to be a lawyer. I didn't want to be a doctor. 1009 00:58:56,097 --> 00:58:58,099 I didn't want to be a working professional. 1010 00:58:59,057 --> 00:59:01,102 And that's what the vision for-- 1011 00:59:01,276 --> 00:59:05,716 I, I think every parent, every kind of ideal is to, 1012 00:59:05,890 --> 00:59:09,415 you know, go to school, go to university and become a doctor, become a professional. 1013 00:59:09,589 --> 00:59:15,160 And that is what, you know, was considered successful in, in their world at their time. 1014 00:59:15,334 --> 00:59:18,772 I didn't want that. So, I went and built my own business. 1015 00:59:18,946 --> 00:59:21,166 Northern Ireland is a very small place 1016 00:59:21,340 --> 00:59:24,125 and growing up in Northern Ireland was 1017 00:59:24,299 --> 00:59:27,259 amazing in some parts, challenging in others. 1018 00:59:28,086 --> 00:59:32,003 And there are a handful of beliefs in people of Northern Ireland 1019 00:59:32,177 --> 00:59:35,180 that, quite frankly, can hold a business owner back. 1020 00:59:35,354 --> 00:59:37,138 One of those beliefs is around money, 1021 00:59:37,312 --> 00:59:39,706 and that if you're making money, you're doing something wrong. 1022 00:59:39,880 --> 00:59:42,579 And the way that people look at you whenever you make money 1023 00:59:42,753 --> 00:59:45,407 or you're doing something valuable for the world, 1024 00:59:45,582 --> 00:59:47,366 is that they try to tear you down. 1025 00:59:47,540 --> 00:59:50,325 A few people wanted to see us succeed, but more people 1026 00:59:50,499 --> 00:59:54,155 wanted to look at... 1027 00:59:57,594 --> 00:59:58,899 you fail. 1028 00:59:59,073 --> 01:00:02,076 [somber music] 1029 01:00:06,907 --> 01:00:09,562 The way that Northern Ireland typically works is most people are employed. 1030 01:00:09,736 --> 01:00:12,434 So it's, it's a, it's a bigger risk 1031 01:00:12,609 --> 01:00:14,959 to go out on our own and build your own business. 1032 01:00:15,133 --> 01:00:18,005 Not the same way that it would be in, like, the US. 1033 01:00:18,179 --> 01:00:19,790 If you take America, it seems to be 1034 01:00:19,964 --> 01:00:22,183 start the business, give it a go. 1035 01:00:22,357 --> 01:00:25,839 Where over here, it's more of a, you know, "Well, we'll not take that risk." 1036 01:00:26,013 --> 01:00:28,755 There's no real focus on starting your own business 1037 01:00:28,929 --> 01:00:30,670 through education in this country. 1038 01:00:30,844 --> 01:00:33,194 So I think it's a complete mindset. Not everybody. 1039 01:00:33,368 --> 01:00:36,110 There's a-- probably a small proportion of somebody's done really well. 1040 01:00:36,284 --> 01:00:40,245 Whether it be jealousy or their own shortcomings. 1041 01:00:40,419 --> 01:00:43,770 You know, it filters through to people not looking to see other people do well. 1042 01:00:43,944 --> 01:00:47,687 I think Northern Ireland is just different in that way. 1043 01:00:48,470 --> 01:00:52,170 You do get a lot of people that would hate on you for your success, 1044 01:00:52,344 --> 01:00:55,477 especially with The Troubles and stuff, like, people were programed to hate. 1045 01:00:55,652 --> 01:00:59,743 I think that's changing now, but people have programed that way. 1046 01:00:59,917 --> 01:01:03,877 Not that Northern Irish people are smaller minded. That's not the case. 1047 01:01:04,051 --> 01:01:07,359 But, certainly, it wasn't my ambition when I was coming through university 1048 01:01:07,533 --> 01:01:09,753 to think that I was going to be an entrepreneur 1049 01:01:09,927 --> 01:01:11,580 and that I was going to have my own business. 1050 01:01:11,755 --> 01:01:13,539 Regardless of what level you're at, you have to be 1051 01:01:13,713 --> 01:01:15,976 very comfortable with people disliking you. 1052 01:01:16,150 --> 01:01:19,153 And, and Phil has had his fair share along the way. 1053 01:01:19,327 --> 01:01:22,504 "Have you ever sensed jealousy?" Very good question. The answer is yes. 1054 01:01:22,679 --> 01:01:25,986 [engine revs, whirs] 1055 01:01:28,032 --> 01:01:29,860 I can tell you if there's somebody that's jealous, 1056 01:01:30,034 --> 01:01:32,384 that is making a remark about you or a comment about you, 1057 01:01:32,558 --> 01:01:33,515 what is their agenda? 1058 01:01:34,691 --> 01:01:36,301 It's an incredible question to ask somebody 1059 01:01:36,475 --> 01:01:37,911 if you're ever met with criticism. 1060 01:01:39,043 --> 01:01:42,916 When you can ask that question and you're left with a blank face or no reply, 1061 01:01:43,090 --> 01:01:45,223 then you're left with the substance. 1062 01:01:45,397 --> 01:01:49,009 Ask that to somebody who has got a purpose, a mission, a vision, 1063 01:01:49,183 --> 01:01:52,404 that prioritizes their time, that is running a successful business, 1064 01:01:52,578 --> 01:01:55,537 a running a successful, uh, team or anything like that. 1065 01:01:55,712 --> 01:01:57,714 Ask them. They don't have the time for that stuff. 1066 01:01:59,367 --> 01:02:01,543 It's down to you in terms of how you interpret that. 1067 01:02:01,718 --> 01:02:04,416 -[engine revs] -[thrilling music] 1068 01:02:07,375 --> 01:02:09,595 [revs] 1069 01:02:09,769 --> 01:02:14,034 Ah! Fucking hell! 1070 01:02:14,208 --> 01:02:16,994 [thrilling music] 1071 01:02:20,388 --> 01:02:23,087 Ah! 1072 01:02:36,840 --> 01:02:41,105 Everybody has an ego, and your ego can serve you and it can also disserve you, 1073 01:02:41,279 --> 01:02:42,671 but it really depends on how you play it. 1074 01:02:42,846 --> 01:02:44,325 And you do need some ego 1075 01:02:44,499 --> 01:02:46,371 because it forms part of your confidence. 1076 01:02:46,545 --> 01:02:48,982 Whether you're a client with a fitness coach like myself, 1077 01:02:49,156 --> 01:02:51,289 or whether you are a business mentee, 1078 01:02:51,942 --> 01:02:56,076 you do have to put some of your ego aside 1079 01:02:56,250 --> 01:02:59,297 and ultimately be ready and prepared 1080 01:02:59,471 --> 01:03:02,691 to learn from someone who is where you want to be. 1081 01:03:02,866 --> 01:03:06,695 And I'll be really honest with you, if you have got an ego, 1082 01:03:06,870 --> 01:03:09,002 I don't think that business mentoring will work, 1083 01:03:09,176 --> 01:03:14,225 because if you don't have an ability to shut the fuck up... 1084 01:03:14,399 --> 01:03:18,359 [laughs] and be told what to do, then how are you ever going to learn? 1085 01:03:18,533 --> 01:03:22,799 Phil's ability to humble you 1086 01:03:22,973 --> 01:03:27,238 in a way that is encouraging 1087 01:03:27,412 --> 01:03:29,718 is something that is very unique. 1088 01:03:29,893 --> 01:03:33,548 If you are telling people that they can't get to their goals without a coach, 1089 01:03:33,722 --> 01:03:36,769 what makes you think that you'll be able to get to your goals without a coach? 1090 01:03:36,943 --> 01:03:40,294 You don't just wake up one day knowing how to run a business. 1091 01:03:40,468 --> 01:03:42,819 [Phil] If you were to line ten of our clients up, 1092 01:03:42,993 --> 01:03:45,822 there's around about seven out of ten of them that will become very successful. 1093 01:03:47,562 --> 01:03:52,567 There's around three of them that won't do anything, or they won't implement. 1094 01:03:52,741 --> 01:03:57,050 In our experience, it's mostly implementation, and it's not taking the action 1095 01:03:57,224 --> 01:03:59,270 that they need to take to move their business forward. 1096 01:03:59,444 --> 01:04:02,447 Sometimes, people are too comfortable, sometimes they don't want it, 1097 01:04:02,621 --> 01:04:04,405 and sometimes they don't want to do the work, 1098 01:04:04,579 --> 01:04:06,625 because it's not really aligned with what they want to do. 1099 01:04:06,799 --> 01:04:09,367 Certainly, if someone isn't a great coach in the first place, 1100 01:04:09,541 --> 01:04:13,414 they're going to find it very difficult to actually build an incredible business, 1101 01:04:13,588 --> 01:04:16,113 because if you're not a great coach in the first place, 1102 01:04:16,287 --> 01:04:19,638 it doesn't matter how much marketing or sales advice you have, 1103 01:04:19,812 --> 01:04:22,249 um, people aren't going to see the social proof that they need 1104 01:04:22,423 --> 01:04:23,468 to want to work with you. 1105 01:04:23,642 --> 01:04:26,645 [engine revving in distance] 1106 01:04:35,872 --> 01:04:37,134 [indistinct chatter] 1107 01:04:37,874 --> 01:04:39,701 [Phil] Let's talk about this AI problem. 1108 01:04:40,485 --> 01:04:44,837 AI tools and pieces of software are only going to become more prominent as time goes on. 1109 01:04:45,751 --> 01:04:49,189 And what I believe will happen is you will see big companies 1110 01:04:49,363 --> 01:04:52,714 starting to develop AI tools, whereby, somebody will be able to put into it, 1111 01:04:52,889 --> 01:04:55,761 "Here's my lifestyle, here's my diet, here's my likes, here's my dislikes. 1112 01:04:55,935 --> 01:04:57,850 Build me a program." 1113 01:04:58,024 --> 01:05:00,287 -And it will almost be like a coach in your pocket. -Yeah. 1114 01:05:01,158 --> 01:05:06,206 Now, that will 100% jeopardize a coach's ability to coach, 1115 01:05:06,380 --> 01:05:08,339 because it'll be more precise, it'll have more energy. 1116 01:05:08,513 --> 01:05:10,645 It'll be able to provide more firepower and accountability. 1117 01:05:10,819 --> 01:05:14,258 So, what is your proposed plan 1118 01:05:15,433 --> 01:05:20,699 when it comes to incorporating AI into the coaching program? 1119 01:05:20,873 --> 01:05:23,528 What would it look like? What would we feed it? 1120 01:05:23,702 --> 01:05:27,749 Bear in mind we've got years of events, private calls, 1121 01:05:27,924 --> 01:05:32,711 trainings, uh, frameworks, tools that we can put into this thing. 1122 01:05:32,885 --> 01:05:34,931 We don't want it pulling from the general database because-- 1123 01:05:35,105 --> 01:05:37,063 -General information, lot of... -General information. Yeah. 1124 01:05:37,237 --> 01:05:38,673 -There's no-- Right. So-- -Totally. Yep. 1125 01:05:38,847 --> 01:05:40,806 Um, what, what can we do? 1126 01:05:40,980 --> 01:05:43,243 With all of the hours of content we have, 1127 01:05:43,417 --> 01:05:45,854 sometimes it's hard to find what they need. 1128 01:05:46,029 --> 01:05:50,033 So, from my perspective, we win by giving our clients what they need faster. 1129 01:05:50,207 --> 01:05:54,037 And we only do that if we can create an accessible 1130 01:05:54,211 --> 01:05:56,343 amount of information that we train the model on. 1131 01:05:56,517 --> 01:05:59,303 So with, like, ChatGPT, GPT4, et cetera, et cetera, 1132 01:05:59,477 --> 01:06:01,261 it's trained on all of the internet. 1133 01:06:01,435 --> 01:06:03,872 The problem with that is that it's all general information. 1134 01:06:04,047 --> 01:06:05,831 It's not the correct information for, say, 1135 01:06:06,005 --> 01:06:09,095 building a business or coaching a client to get a result fast. 1136 01:06:09,269 --> 01:06:11,402 And sometimes based on the questions that you ask, 1137 01:06:11,576 --> 01:06:13,534 it can feel like very general, generic information. 1138 01:06:13,708 --> 01:06:15,710 -Yes, absolutely. -Thank you very much, mate. 1139 01:06:15,884 --> 01:06:19,105 So, my perspective, we need to take all of the information we have, 1140 01:06:19,279 --> 01:06:22,674 all of the videos, all the podcasts, all the documents, all the assets, 1141 01:06:22,848 --> 01:06:25,372 and we need to prepare that in a way to train the model 1142 01:06:25,546 --> 01:06:29,986 so we can essentially replicate your voice, your intention, your viewpoint. 1143 01:06:30,160 --> 01:06:33,206 -What is the fastest time that we can build this in? -It's going to take time. 1144 01:06:33,380 --> 01:06:36,818 We've got an event coming up in the next two months. 1145 01:06:36,993 --> 01:06:39,908 Can we execute and build a prototype by then? 1146 01:06:40,083 --> 01:06:42,781 I, I feel like we could do an initial version, 1147 01:06:42,955 --> 01:06:45,697 and we can get that off the ground and get our clients using it. 1148 01:06:45,871 --> 01:06:48,917 If we get that working by the time the event is here, 1149 01:06:49,092 --> 01:06:52,834 we'll get a really good idea what they need from how they use it. 1150 01:06:53,009 --> 01:06:56,621 -Okay. -So I feel that if we push and we put our heads down, 1151 01:06:56,795 --> 01:07:00,233 and we get the right team in place, we should be able to make it happen. 1152 01:07:00,407 --> 01:07:02,757 -But it is a tight deadline. -Well, we, we've got to solve problems quickly. 1153 01:07:02,931 --> 01:07:05,499 Question. Do you have any idea what we could call it? 1154 01:07:05,673 --> 01:07:09,286 What about Catalyst? Catalyst kind of feels like a natural word that would work. 1155 01:07:09,460 --> 01:07:11,114 -I don't want to call it something-bot. -Yeah, yeah, yeah. 1156 01:07:11,288 --> 01:07:12,898 I think that's too kind of like whatever. 1157 01:07:13,072 --> 01:07:15,292 It gets rid of the human aspect or usefulness aspect. 1158 01:07:15,466 --> 01:07:18,164 -Nah. Let's give it a name. -Okay, so will we run on Catalyst for now? 1159 01:07:19,513 --> 01:07:21,559 -Let's run that. -We can play with this and we can change it down the line. 1160 01:07:21,733 --> 01:07:23,822 -Yeah. -But it's important that we get moving on this. 1161 01:07:23,996 --> 01:07:25,867 Let's call that the prototype, Catalyst. 1162 01:07:26,042 --> 01:07:27,826 [Phil] One thing when I was a personal trainer, 1163 01:07:28,000 --> 01:07:30,394 I knew that the work that I was having on a one-to-one level, 1164 01:07:30,568 --> 01:07:32,570 and small group level was colossal. 1165 01:07:32,744 --> 01:07:34,659 I was giving people confidence. I was giving them their health. 1166 01:07:34,833 --> 01:07:37,140 I was helping them in their social life, 1167 01:07:37,314 --> 01:07:41,709 and that had carry over to the people that were around them, their families. 1168 01:07:41,883 --> 01:07:45,496 And being able to see somebody enjoy their life from not enjoying their life, 1169 01:07:45,670 --> 01:07:47,150 like coming to me with no confidence, 1170 01:07:47,324 --> 01:07:48,629 coming to me with health problems 1171 01:07:48,803 --> 01:07:50,283 that were holding them back, 1172 01:07:50,457 --> 01:07:53,982 to helping them become healthier, 1173 01:07:54,157 --> 01:07:58,248 stronger, more powerful versions of themselves was just amazing. 1174 01:07:58,422 --> 01:08:01,164 When I met Phil, I was studying in childcare 1175 01:08:01,338 --> 01:08:03,862 and I always had a vision of opening my own daycare. 1176 01:08:04,036 --> 01:08:07,692 But then, when I was with Phil, I found a new love for training, 1177 01:08:07,866 --> 01:08:11,174 and gave up my career to be a personal trainer. 1178 01:08:11,348 --> 01:08:14,612 But I don't personal train anymore, and I work for Phil in the business. 1179 01:08:25,971 --> 01:08:28,930 All right, let's go through the last week. We'll look at wins... 1180 01:08:29,105 --> 01:08:32,760 -Mm-hmm. -...um, whether that's in personal life, business life. 1181 01:08:33,370 --> 01:08:36,112 Uh, challenges, personal, business. 1182 01:08:36,286 --> 01:08:38,201 Relationship, what went well, what could have been better? 1183 01:08:38,375 --> 01:08:41,465 Who wants to go first? We'll spin, we'll spin the pencil. 1184 01:08:42,466 --> 01:08:43,902 You. 1185 01:08:44,076 --> 01:08:46,339 -It's me? All right. Uh... -[laughs] 1186 01:08:46,513 --> 01:08:50,822 We have an open table every Sunday where if we were annoyed, 1187 01:08:50,996 --> 01:08:54,652 if we are triggered, if we are embarrassed about something, 1188 01:08:54,826 --> 01:08:58,134 whatever it may be, that we want to be able to bring it to the table and talk it through. 1189 01:08:58,308 --> 01:09:00,266 Communication is number one thing for us. 1190 01:09:00,440 --> 01:09:02,660 You know, being open, being honest. 1191 01:09:02,834 --> 01:09:05,793 We don't see, like, silent treatment... [huffs] all that kind of stuff, 1192 01:09:05,967 --> 01:09:08,144 that doesn't happen in our relationship now. 1193 01:09:08,318 --> 01:09:10,320 You know, and obviously it's through learning through the years. 1194 01:09:10,494 --> 01:09:12,713 But communication is the number one thing that works for us. 1195 01:09:12,887 --> 01:09:15,412 I don't think any of my ex-boyfriends would have been 1196 01:09:15,586 --> 01:09:19,546 up for sitting down and talking about stuff like that, but he seems to make it work, 1197 01:09:19,720 --> 01:09:22,288 and it seems to bring a lot of value to the relationship as well. 1198 01:09:22,462 --> 01:09:25,073 It makes it more secure. If anybody's having an issue, 1199 01:09:25,248 --> 01:09:28,164 they sort it out and they talk about it weekly. I think it's really good. 1200 01:09:28,338 --> 01:09:31,123 -[Phil] Let's move into relationship. -Mm-hmm. 1201 01:09:31,297 --> 01:09:34,431 Um, where did it go well this week, and then, what could have been better? 1202 01:09:34,605 --> 01:09:38,304 You've done incredibly well with Penelope this week, despite everything going on, 1203 01:09:38,478 --> 01:09:42,439 I've seen the effort and the time that you've put in to, to looking after her. 1204 01:09:42,613 --> 01:09:46,356 And even though I've been pretty full on with the team stuff and everything else, 1205 01:09:46,530 --> 01:09:48,445 you've allowed me to have the space to be able to do that. 1206 01:09:48,619 --> 01:09:51,056 -So... thank you. -Thank you. 1207 01:09:51,230 --> 01:09:54,320 Well, I know when to lean in and when to lean out, and it's been a busy few weeks, 1208 01:09:54,494 --> 01:09:57,367 -so I've just kind of stepped aside. -What went bad for you? 1209 01:09:57,541 --> 01:10:01,458 So I had teamwork, both of us. Teamwork was unbelievable. 1210 01:10:01,632 --> 01:10:03,808 -You know, we've done it over and over and over again... -Mm-hmm. 1211 01:10:03,982 --> 01:10:05,723 ...and now we've kind of got the gist of it, 1212 01:10:05,897 --> 01:10:09,074 but I find that we've just been like ships in the night. 1213 01:10:09,248 --> 01:10:11,250 -We didn't actually get-- -We didn't get our date night. 1214 01:10:11,424 --> 01:10:13,426 -We got, we got out... -We got out. 1215 01:10:13,600 --> 01:10:15,036 -...with lots of other people. -But it was with loads of other people. 1216 01:10:15,211 --> 01:10:17,213 Um, so, and obviously with everything going on, 1217 01:10:17,387 --> 01:10:20,520 it was very hard to actually connect and review, you know, the week, 1218 01:10:20,694 --> 01:10:22,696 and then obviously as well, yesterday, 1219 01:10:22,870 --> 01:10:26,439 -I took the car, and, uh, ended up taking... -Mm-hmm. 1220 01:10:26,613 --> 01:10:28,833 -I had to get my-- Yeah. -...75 minutes, an hour and a half too long. 1221 01:10:29,007 --> 01:10:31,444 You had to get your hair done. I was probably a little bit abrupt... 1222 01:10:31,618 --> 01:10:34,404 -Mm-hmm. -...with you on the phone, and, uh, 1223 01:10:34,578 --> 01:10:36,406 -I wanted to apologize for that. -Thank you. 1224 01:10:36,580 --> 01:10:39,409 -So, uh, heat of the moment... -[laughs] 1225 01:10:39,583 --> 01:10:41,541 When you're always focusing on what's going well, 1226 01:10:41,715 --> 01:10:43,804 -you turn a blind side to what's not going well. -Not going well. 1227 01:10:43,978 --> 01:10:45,893 -Yeah. -And then, what happens is that builds and builds 1228 01:10:46,067 --> 01:10:48,069 and builds over time, and it turns into resentment. 1229 01:10:48,244 --> 01:10:50,463 It turns into guilt, it turns into insecurity. 1230 01:10:50,637 --> 01:10:53,510 And, you know, you feel it in the relationship down the line. 1231 01:10:53,684 --> 01:10:58,515 We have very full on schedules and stuff can be missed 1232 01:10:58,689 --> 01:10:59,994 in between the week. 1233 01:11:01,257 --> 01:11:05,609 He's incredibly passionate about what he does, and he's always very, very focused. 1234 01:11:05,783 --> 01:11:08,568 He gets into the detail of everything that he does. 1235 01:11:08,742 --> 01:11:11,963 He understands exactly what the pain points are of other people, 1236 01:11:12,137 --> 01:11:14,879 and he helps other people with those pain points. 1237 01:11:15,053 --> 01:11:18,099 Even as a friend, he's good to talk stuff over with. 1238 01:11:18,274 --> 01:11:22,060 He's always very objective. He's got a good ear, he knows how to listen to people, 1239 01:11:22,234 --> 01:11:25,237 and he knows how to break problems down into small parts. 1240 01:11:25,411 --> 01:11:28,893 And with that, you build confidence in people, you build solutions for people, 1241 01:11:29,067 --> 01:11:31,939 and people can really, really trust that individual. 1242 01:11:32,462 --> 01:11:34,725 As the old saying at the end of the day, I have a life, you know, 1243 01:11:34,899 --> 01:11:37,684 "If it walks like a duck and quacks like a duck, it is a duck." 1244 01:11:37,858 --> 01:11:38,990 [horn blows] 1245 01:11:40,034 --> 01:11:42,472 [gun fires] 1246 01:11:49,000 --> 01:11:51,089 [Eammon] He has created a positivity in people's lives. 1247 01:11:51,263 --> 01:11:52,960 He has created change in people's lives. 1248 01:11:53,134 --> 01:11:55,136 It's not just all about the muscles. 1249 01:11:55,311 --> 01:11:58,139 He has moved, I would say, to a different level. 1250 01:11:58,314 --> 01:12:01,317 [mellow music] 1251 01:12:11,196 --> 01:12:15,505 In the B2B in the earlier years, it was the odd personal trainer that would email. 1252 01:12:15,679 --> 01:12:18,072 Then it was a gym that would email and ask me to train their team, 1253 01:12:18,246 --> 01:12:20,466 whether it was a sales team, whether it was a coaching team, 1254 01:12:20,640 --> 01:12:22,990 depending on what they needed, what the biggest challenge was in the business. 1255 01:12:23,164 --> 01:12:26,690 And then, it turned into just more and more people asking, 1256 01:12:26,864 --> 01:12:28,692 "Can you mentor me? Can you mentor me? 1257 01:12:28,866 --> 01:12:30,694 I loved what you've done. I've seen your journey. 1258 01:12:30,868 --> 01:12:33,044 I've seen the, the growth that you've had. 1259 01:12:33,218 --> 01:12:35,829 I've seen people that have worked with you before and I've seen their growth." 1260 01:12:36,003 --> 01:12:37,831 People were just reaching out to him when they'd seen 1261 01:12:38,005 --> 01:12:40,138 his personal training business so successful, 1262 01:12:40,312 --> 01:12:42,575 they wanted to know how he'd done it. 1263 01:12:42,749 --> 01:12:46,144 Helping others to create their business 1264 01:12:46,318 --> 01:12:49,060 into the same sort of success his has been. 1265 01:12:49,234 --> 01:12:51,889 A lot of personal trainers or online coaches 1266 01:12:52,063 --> 01:12:55,762 have the perspective that if they're just great coaches, um, they'll build a great business. 1267 01:12:55,936 --> 01:12:58,548 But if you don't know how to run a business, operate a business 1268 01:12:58,722 --> 01:13:01,594 um, or build a team around you, it's very difficult for you 1269 01:13:01,768 --> 01:13:04,771 to actually get what you need out of your business. 1270 01:13:04,945 --> 01:13:07,426 [David] So, guys, what I want you to do now is just basically share our challenges. 1271 01:13:07,600 --> 01:13:10,647 So what didn't go so well this week? What did you find tough? 1272 01:13:10,821 --> 01:13:14,520 I had a business that was quite new. It was eight weeks old, but it was overwhelming. 1273 01:13:14,694 --> 01:13:16,827 A lot of local clients came in to me very, very quickly, 1274 01:13:17,001 --> 01:13:19,307 and it brought the clientele up to 70 or 80 clients. 1275 01:13:19,482 --> 01:13:22,441 I was working 15, 16-hour days, seven days a week. 1276 01:13:22,615 --> 01:13:24,574 And I was like, "Is this supposed to be like this?" 1277 01:13:24,748 --> 01:13:26,532 And I said, you know, "This is great, 1278 01:13:26,706 --> 01:13:29,230 but how long till will this last?" [chuckles] 1279 01:13:30,710 --> 01:13:33,496 I stumbled across Phil Graham. Joining Phil, 1280 01:13:33,670 --> 01:13:36,107 being able to actually go through how your business is going to work, 1281 01:13:36,281 --> 01:13:38,152 what I should do, and how you can actually deliver in a business. 1282 01:13:38,326 --> 01:13:39,980 When someone has a certain problem, 1283 01:13:40,154 --> 01:13:42,069 we've addressed that problem X amount of times before, 1284 01:13:42,243 --> 01:13:44,898 there is a number of avenues that we can go down 1285 01:13:45,072 --> 01:13:47,292 to figure out what it is that we need to do 1286 01:13:47,466 --> 01:13:49,337 to fix that problem inside the business. 1287 01:13:49,512 --> 01:13:52,123 It's a real systematic approach to trying to fix something 1288 01:13:52,297 --> 01:13:53,777 that's not right in your business. 1289 01:13:53,951 --> 01:13:55,039 [Eion] When we do client check ins, 1290 01:13:55,213 --> 01:13:57,345 essentially, I see everything 1291 01:13:57,520 --> 01:13:59,739 that the client does or doesn't do, 1292 01:13:59,913 --> 01:14:03,961 so we can watch it like a hawk to make sure you're progressing, to make sure... 1293 01:14:04,135 --> 01:14:06,354 I knew exactly what I wanted to do, 1294 01:14:06,529 --> 01:14:09,749 I wanted to help as many Type 1 diabetics around the world as I could. 1295 01:14:09,923 --> 01:14:13,013 I wanted to have an impact on their life. I wanted to run my own business. 1296 01:14:13,187 --> 01:14:17,714 I wanted to have that element of freedom that can potentially come with it, too. 1297 01:14:17,888 --> 01:14:19,890 [chuckling] Everything was just kind of messy. 1298 01:14:20,064 --> 01:14:23,894 I didn't, I didn't know how to get from the place that I was, 1299 01:14:24,068 --> 01:14:28,638 to actually running a business that impacts as many people as possible. 1300 01:14:28,812 --> 01:14:30,640 But, basically, when I started working with Phil, 1301 01:14:31,815 --> 01:14:33,817 it just instantly gave me clarity. 1302 01:14:33,991 --> 01:14:36,123 Delivery with clients, he looked at, looks at 1303 01:14:36,297 --> 01:14:39,779 marketing, sales, systems, he checks in on you. 1304 01:14:39,953 --> 01:14:42,173 You can run things by him if you're struggling with something, 1305 01:14:42,347 --> 01:14:43,914 if you're having a challenge with something. 1306 01:14:44,088 --> 01:14:49,049 And even just how he has built what he has built, 1307 01:14:49,223 --> 01:14:51,574 it's, it's almost like a roadmap. 1308 01:14:51,748 --> 01:14:55,969 If people come to me and ask me what would be the best way to structure a business, 1309 01:14:56,143 --> 01:14:58,319 the ideal setup is something like Phil's. 1310 01:14:58,494 --> 01:15:00,496 [mellow music] 1311 01:15:14,988 --> 01:15:21,255 His clients are growth-oriented fitness professionals, generally online, 1312 01:15:21,429 --> 01:15:26,522 and they're people looking for systems and processes to be able to 1313 01:15:26,696 --> 01:15:28,219 repeatedly scale the business. 1314 01:15:28,393 --> 01:15:30,395 And he is teaching them how to run a business, 1315 01:15:30,569 --> 01:15:32,658 not teaching them anything to do with health and fitness 1316 01:15:32,832 --> 01:15:34,312 because they have that knowledge already. 1317 01:15:35,618 --> 01:15:38,925 [Phil] Kirk's been a client of mine for, like, four years. 1318 01:15:39,099 --> 01:15:41,580 He came to me as a, a fitness model, you know, had, 1319 01:15:41,754 --> 01:15:45,584 you know, hundreds of thousands of followers and, um, obviously couldn't monetize it, 1320 01:15:45,758 --> 01:15:47,586 didn't have the systems or didn't have a team 1321 01:15:47,760 --> 01:15:50,197 and was just, you know, doing personal training. Here he is. 1322 01:15:50,371 --> 01:15:52,809 This guy used to be called, uh, Kirk, Kirk Abs Miller. 1323 01:15:52,983 --> 01:15:55,376 -Get, get this bad boy on camera. -[Phil laughs] 1324 01:15:55,551 --> 01:15:57,988 [Phil] I'm speaking with a client today who's 1325 01:15:58,162 --> 01:16:01,513 uh, just about to do consulting with one of the world's largest logistic companies, 1326 01:16:01,687 --> 01:16:05,735 and they have asked him to come in and pitch to their head of global directors 1327 01:16:05,909 --> 01:16:08,259 as to how can you improve the health of the workforce, 1328 01:16:08,433 --> 01:16:11,001 and how can you put that together into a deliverable service. 1329 01:16:11,175 --> 01:16:14,526 [man] If this talk goes well and obviously they're bought in and all that stuff, 1330 01:16:14,700 --> 01:16:18,269 I would not have a clue how to price it. 1331 01:16:18,443 --> 01:16:21,968 So, um, what, what, what do we need to make a decision on here? 1332 01:16:22,142 --> 01:16:25,668 Uh, the price, the, um, is there anything around the delivery of it 1333 01:16:25,842 --> 01:16:27,931 that you're afraid of or worried... 1334 01:16:28,105 --> 01:16:29,672 The clients, they need foundations. 1335 01:16:29,846 --> 01:16:32,283 The foundations of a solid business require leads, 1336 01:16:32,457 --> 01:16:35,199 they require sales, they require fulfillment. 1337 01:16:35,373 --> 01:16:38,115 So they're coming to fill less for one specific problem 1338 01:16:38,289 --> 01:16:41,553 and more for the whole spectrum of business fulfillment. 1339 01:16:41,727 --> 01:16:43,947 I think the delivery side of this thing is fine, 1340 01:16:44,121 --> 01:16:47,080 but the main thing that you need help with is obviously the pitch, right? 1341 01:16:47,254 --> 01:16:49,039 Essentially, the first and most important thing is 1342 01:16:49,213 --> 01:16:51,345 when you go into that room, you need to identify 1343 01:16:51,519 --> 01:16:54,305 the problem, uh, immediately. 1344 01:16:54,479 --> 01:16:56,873 What is the problem that is associated that these people 1345 01:16:57,047 --> 01:17:00,137 can share in common with health, with productivity, 1346 01:17:00,311 --> 01:17:03,270 and essentially just non-sick days? 1347 01:17:03,444 --> 01:17:05,925 I think it was a Buddhist quote where individuals spend 1348 01:17:06,099 --> 01:17:09,886 so much time and energy trying to build their wealth or their money or their riches, 1349 01:17:10,060 --> 01:17:13,063 that they end up spending their riches back than getting their health back. 1350 01:17:13,237 --> 01:17:15,239 That is a very important principle, because I know 1351 01:17:15,413 --> 01:17:18,111 so many entrepreneurs that have gone after business, 1352 01:17:18,285 --> 01:17:21,549 gone after the hustle, and end up neglecting their health. 1353 01:17:21,724 --> 01:17:26,511 So you're contrasting between the reality of fast food, traveling, jet lag. 1354 01:17:26,685 --> 01:17:30,471 A lot of these, like, CEO, director people are going to be, you know, very busy. 1355 01:17:30,646 --> 01:17:33,561 Health will come second. Business will come first. 1356 01:17:33,736 --> 01:17:36,216 The purpose of that meeting is to shift their perspective 1357 01:17:36,390 --> 01:17:38,566 from health first, business second, 1358 01:17:38,741 --> 01:17:41,004 because health will drive the business. 1359 01:17:41,178 --> 01:17:44,877 When you look at, you know, directors and CEOs, they're busy. 1360 01:17:45,051 --> 01:17:47,140 They're on planes, they're traveling, they're eating, 1361 01:17:47,314 --> 01:17:50,187 you know, stuff out of hotels or constantly on the go. They're stressed. 1362 01:17:50,361 --> 01:17:53,799 And if the right systems aren't in place, their decision-making will be flawed, 1363 01:17:54,452 --> 01:17:57,368 their sick days will increase, which will cost the business money. 1364 01:17:58,064 --> 01:17:59,805 So, from a corporate wellness perspective, 1365 01:17:59,979 --> 01:18:02,460 looking after the wellness of your employees 1366 01:18:03,287 --> 01:18:06,682 is probably one of the most profitable things that you can do in terms of production. 1367 01:18:06,856 --> 01:18:11,208 You need three, you need three questions. No more. 1368 01:18:11,687 --> 01:18:16,387 A question on nutrition, a question on training, and a question on lifestyle 1369 01:18:16,561 --> 01:18:18,911 because they are the three drivers of the result. 1370 01:18:19,085 --> 01:18:20,608 A great question to open with would be, 1371 01:18:20,783 --> 01:18:22,567 "How many of you have compromised your own health 1372 01:18:22,741 --> 01:18:24,438 -for the sake of this business?" -Yeah. Yeah. 1373 01:18:24,612 --> 01:18:27,224 You want it to be ultra simple 1374 01:18:27,398 --> 01:18:30,444 to the point where, you know, the silence and the single questions 1375 01:18:30,618 --> 01:18:32,185 are the weight of what's coming. 1376 01:18:32,359 --> 01:18:34,666 You do not want to hoard these people with information. 1377 01:18:34,840 --> 01:18:37,321 This is exactly the emotion that you want to hit in their head. 1378 01:18:38,496 --> 01:18:40,150 "Fuck me, he has a point." 1379 01:18:40,628 --> 01:18:42,500 If one wants to be a successful entrepreneur, 1380 01:18:42,674 --> 01:18:46,069 there are a range of different traits that need to be present. 1381 01:18:46,243 --> 01:18:48,158 One of the most important things is courage 1382 01:18:48,332 --> 01:18:50,073 and the ability to step out into the unknown. 1383 01:18:50,247 --> 01:18:52,249 [hopeful music] 1384 01:19:06,306 --> 01:19:08,831 There have been times in my life where I have 1385 01:19:09,005 --> 01:19:14,793 voluntarily put myself forward for situations, scenarios where I wasn't ready, 1386 01:19:14,967 --> 01:19:18,101 but the commitment of publicly saying that I was going to go for it 1387 01:19:18,275 --> 01:19:20,625 was the very thing that grew me and evolved me. 1388 01:19:24,368 --> 01:19:27,066 We always wonder, how can we pluck up the courage to do this? 1389 01:19:27,240 --> 01:19:29,199 Or we have stories going through our heads, 1390 01:19:29,373 --> 01:19:31,723 the scenario might go like this, it might go like that. 1391 01:19:31,897 --> 01:19:34,247 But, really, you've got to surrender and step into the unknown. 1392 01:19:34,421 --> 01:19:36,423 And, you know, trust the outcome, and... 1393 01:19:36,597 --> 01:19:40,688 Confidence comes after you take action. It never comes before. 1394 01:19:40,863 --> 01:19:42,647 You know how many times I've done this in my life? 1395 01:19:42,821 --> 01:19:44,954 All the same emotions come before any event. 1396 01:19:47,130 --> 01:19:48,609 I'm going to change lives. [clicks tongue] 1397 01:19:48,784 --> 01:19:52,004 -[indistinct announcement] -[inspirational music] 1398 01:19:52,178 --> 01:19:53,397 [muted] 1399 01:19:59,882 --> 01:20:01,797 [Vince] They're phenomenal events. You're talking about hundreds of people, 1400 01:20:01,971 --> 01:20:03,320 thousands of people at these events. 1401 01:20:04,060 --> 01:20:06,149 Like, I love them. Every time I go to them, you walk away pumped. 1402 01:20:10,501 --> 01:20:12,285 They're for fitness entrepreneurs. 1403 01:20:12,459 --> 01:20:15,506 And it's Phil's opportunity to stand on the stage and talk 1404 01:20:15,680 --> 01:20:17,421 to multiple people at once. 1405 01:20:17,595 --> 01:20:19,989 For Phil, he gets a lot of fulfillment doing that. 1406 01:20:20,163 --> 01:20:22,208 He gets a really big buzz out of that, he loves it. 1407 01:20:22,382 --> 01:20:24,907 But on top of that, what it also does is it allows Phil 1408 01:20:25,081 --> 01:20:29,215 to impact more people, show people what's possible. 1409 01:20:29,389 --> 01:20:32,088 [interviewer] It's Phil like the Tony Robbins of fitness? 1410 01:20:32,262 --> 01:20:35,439 So, it's hard, because that-- Literally you think like that and it's like-- 1411 01:20:35,613 --> 01:20:38,572 You know, with Tony Robbins, you jump about-- The guy is phenomenal. 1412 01:20:38,746 --> 01:20:42,272 The difference in my head is there's procedural outcomes. 1413 01:20:42,838 --> 01:20:45,666 So what that means is we will actually put a system in place 1414 01:20:45,841 --> 01:20:47,320 that gives you an outcome. 1415 01:20:47,886 --> 01:20:49,888 So, I want to talk about the four things that are going to apply 1416 01:20:50,062 --> 01:20:52,891 to most of you in this room. Not everyone. 1417 01:20:53,065 --> 01:20:55,546 Most people who are selling personal training on the floor 1418 01:20:55,720 --> 01:20:58,288 and who are also selling online coaching services. 1419 01:20:58,462 --> 01:21:00,943 If you're like me, you might struggle to switch off. 1420 01:21:01,117 --> 01:21:04,207 How many people in the room struggle to switch off? Put your hand up. 1421 01:21:04,381 --> 01:21:07,036 If your prices are the same and you haven't increased them, 1422 01:21:07,210 --> 01:21:09,125 but the cost of living has gone up, you're actually 1423 01:21:09,299 --> 01:21:11,562 not making anywhere near as much money as you were. 1424 01:21:11,736 --> 01:21:13,651 People stay because they like the community. 1425 01:21:13,825 --> 01:21:17,350 People stay because they see future in utilizing your service 1426 01:21:17,524 --> 01:21:19,787 -to essentially help them ascend through the ladder... -Yeah. 1427 01:21:19,962 --> 01:21:22,094 ...of status, recognition, health. 1428 01:21:22,268 --> 01:21:24,227 Every event, there's usually tears of some kind. 1429 01:21:24,401 --> 01:21:26,925 -Um, yeah, you got me, bro. -[clapping] 1430 01:21:31,451 --> 01:21:33,410 [indistinct chatter] 1431 01:21:34,715 --> 01:21:41,505 I remember coming off stage and speaking to a young guy. 1432 01:21:41,679 --> 01:21:44,421 He said to me, "I've been hearing about you for a long period of time. 1433 01:21:44,595 --> 01:21:46,075 I'm also Type 1 diabetic. 1434 01:21:46,249 --> 01:21:48,468 You really need to do something for us. 1435 01:21:48,642 --> 01:21:52,777 You've got all this knowledge and you've been able to build your physique. 1436 01:21:52,951 --> 01:21:55,693 You've been able to do what you've been able to do, 1437 01:21:55,867 --> 01:21:57,390 all whilst having this condition. 1438 01:21:57,564 --> 01:21:59,915 I can't control mine. I can't keep on top of it. 1439 01:22:00,089 --> 01:22:03,309 I don't know how to eat. My blood sugars are always erratic and I never feel good." 1440 01:22:04,920 --> 01:22:06,182 And that really hit me. 1441 01:22:06,660 --> 01:22:09,489 Yes, I have committed my life to studying this. 1442 01:22:10,142 --> 01:22:13,841 I selflessly did that for that for myself, to prolong my life. 1443 01:22:14,712 --> 01:22:16,583 And I went, "You know what? He's right." 1444 01:22:17,454 --> 01:22:21,371 So, I then set out to write the Diabetic Muscle & Fitness Guide. 1445 01:22:21,545 --> 01:22:24,026 [mellow music] 1446 01:22:26,376 --> 01:22:28,639 When I was starting my bodybuilding journey, 1447 01:22:28,813 --> 01:22:31,555 there was nothing out there about bodybuilding and diabetes. 1448 01:22:31,729 --> 01:22:33,122 You can google it and you might find something 1449 01:22:33,296 --> 01:22:35,124 on Bodybuilding.com or whatever it was, 1450 01:22:35,298 --> 01:22:36,734 but it was very light and superficial. 1451 01:22:36,908 --> 01:22:39,258 It wasn't the detail that you needed, 1452 01:22:39,432 --> 01:22:42,522 because when you're bodybuilding with diabetes, 1453 01:22:42,696 --> 01:22:47,310 everything that is being talked about and preached 1454 01:22:47,484 --> 01:22:49,965 has to be slightly tweaked. 1455 01:22:50,139 --> 01:22:52,750 And I had gone and tried and tested all this stuff, 1456 01:22:53,403 --> 01:22:56,972 and plus, as well, I had the education to, to back it up. 1457 01:22:57,146 --> 01:22:59,191 So it was a very hard book to write. 1458 01:22:59,365 --> 01:23:02,760 And I created that book like I was writing it for my younger self. 1459 01:23:03,848 --> 01:23:06,024 Because I had a vision in my mind. I went, "You know what? 1460 01:23:06,198 --> 01:23:08,331 There's going to be a lot of young guys, a lot of young girls 1461 01:23:08,505 --> 01:23:10,463 that really want to build an awesome physique but 1462 01:23:10,637 --> 01:23:12,465 but feel they can't because of this thing." 1463 01:23:13,292 --> 01:23:15,077 And I went, "I'm going to write to those guys." 1464 01:23:17,688 --> 01:23:20,560 [Eion] I came across the Diabetic & Fitness Guide. 1465 01:23:20,734 --> 01:23:24,347 It was just something that I instantly resonated with and connected with, 1466 01:23:24,521 --> 01:23:29,047 because living your life with Type 1 diabetes, it can be difficult at times. 1467 01:23:29,221 --> 01:23:32,181 And look what he has done. You know, look what he continues to do. 1468 01:23:32,355 --> 01:23:35,923 And I found that kind of instant connection with what he was doing 1469 01:23:36,098 --> 01:23:38,187 despite living with Type 1 diabetes. 1470 01:23:38,361 --> 01:23:42,582 As you can see, it is an absolute beast of a book. 1471 01:23:42,756 --> 01:23:46,760 It goes into human physiology and all aspects of, of diabetes. 1472 01:23:46,934 --> 01:23:48,806 It's loaded with tips and insight, but, you know, 1473 01:23:48,980 --> 01:23:51,809 it's also got the, the mindset shifts 1474 01:23:51,983 --> 01:23:54,551 that somebody with Type 1 diabetes needs to make in order to, 1475 01:23:54,725 --> 01:23:58,772 you know, prioritize their nutrition, their training, their lifestyle. 1476 01:23:58,946 --> 01:24:00,296 All those elements combined. 1477 01:24:00,470 --> 01:24:01,645 It was a very hard write. 1478 01:24:01,819 --> 01:24:03,647 A lot of research, a lot of time. 1479 01:24:03,821 --> 01:24:06,302 And it covers everything, medication, management, mindset, 1480 01:24:06,476 --> 01:24:09,522 complications, supplements, training, health, nutrition. 1481 01:24:09,696 --> 01:24:13,352 I had to take stiff scientific information, and distill it down into layman's terms. 1482 01:24:13,526 --> 01:24:15,441 I mean, you can see at the back all the references. 1483 01:24:15,615 --> 01:24:17,791 I mean, there's, there's just so many pages 1484 01:24:17,965 --> 01:24:19,315 of scientific references. 1485 01:24:20,359 --> 01:24:23,754 That was all from my experience, trying things and testing things 1486 01:24:23,928 --> 01:24:26,148 and applying things and... 1487 01:24:26,322 --> 01:24:30,587 Building muscle with diabetes is, uh, quite challenging. 1488 01:24:42,555 --> 01:24:44,340 Phil started out as my personal trainer. 1489 01:24:44,514 --> 01:24:47,038 We then became friends. But everybody needs a coach. 1490 01:24:47,604 --> 01:24:51,216 I'm very lucky to say that I have Phil there as a peer and as a mentor. 1491 01:24:51,390 --> 01:24:54,001 [Dave] The main reason people will stay inside of the business rather than leave, 1492 01:24:54,176 --> 01:24:56,395 is that the market is constantly changing. 1493 01:24:56,569 --> 01:24:59,311 So we don't just focus on the lead generation and marketing and all of that. 1494 01:24:59,485 --> 01:25:02,184 We also focus on actually helping people build out teams 1495 01:25:02,358 --> 01:25:06,057 and scale infrastructure to build real fitness businesses. 1496 01:25:06,536 --> 01:25:07,711 [whirring] 1497 01:25:08,538 --> 01:25:11,018 [Gary] I run and operate a number of business 1498 01:25:11,193 --> 01:25:13,238 across many different fields. 1499 01:25:13,412 --> 01:25:16,502 Health and fitness, hospitality and food manufacturing. 1500 01:25:18,809 --> 01:25:22,117 I currently have 135 staff, and there's some of them 1501 01:25:22,291 --> 01:25:26,295 that I absolutely love to bits and trust unequivocally. 1502 01:25:26,469 --> 01:25:27,948 But there's some things, just as a business owner, 1503 01:25:28,123 --> 01:25:30,473 that I maybe don't want to share those worries with them, 1504 01:25:30,647 --> 01:25:33,563 or they're quite possibly not experienced enough 1505 01:25:33,737 --> 01:25:37,306 to give me the answer, the support, the help that I need. 1506 01:25:37,480 --> 01:25:39,482 That's where I can look to somebody like Phil. 1507 01:25:39,656 --> 01:25:42,180 As a business owner, the decisions that I make on a daily basis 1508 01:25:42,354 --> 01:25:44,661 not only affect my own life, my own income, 1509 01:25:44,835 --> 01:25:47,707 my family's income, the 135 staff that work for me, 1510 01:25:47,881 --> 01:25:50,101 their families, all of the people that are tied into them, 1511 01:25:50,275 --> 01:25:52,625 the suppliers and the partners that we work with. 1512 01:25:52,799 --> 01:25:57,848 There's a massive reach of people that any entrepreneur works with. 1513 01:25:58,022 --> 01:26:00,503 The impact that they can have is so vitally important. 1514 01:26:00,677 --> 01:26:04,289 But there, there are challenges that present themselves every day. 1515 01:26:04,463 --> 01:26:08,815 And, as an entrepreneur, you're tackling challenges that you didn't know you had yesterday. 1516 01:26:10,513 --> 01:26:13,603 -[Phil sighs] -[cell phone chimes] 1517 01:26:15,474 --> 01:26:17,955 -[Dave] Hey, what's up? -Yo, what is up? 1518 01:26:18,129 --> 01:26:21,306 All right, let's, uh, talk about this AI thing, 1519 01:26:21,480 --> 01:26:23,439 because I know you've been working away on it. 1520 01:26:23,613 --> 01:26:27,225 Uh, listen, I, uh, want to get this live 1521 01:26:28,008 --> 01:26:29,271 for the next live event. 1522 01:26:31,098 --> 01:26:33,057 Um, there is a small bit of challenge 1523 01:26:33,231 --> 01:26:35,581 with the quality of the responses coming out. 1524 01:26:35,755 --> 01:26:37,975 They're a bit too general at the moment. 1525 01:26:38,149 --> 01:26:40,891 So we're training the model. It's going well, 1526 01:26:41,065 --> 01:26:44,460 but sometimes the responses aren't exactly as they need to be. 1527 01:26:44,634 --> 01:26:47,332 And when we're advising our clients on business 1528 01:26:47,506 --> 01:26:49,508 as you know yourself, that is a big risk. 1529 01:26:49,682 --> 01:26:51,162 What do you mean it's not coming out correctly? 1530 01:26:51,336 --> 01:26:53,295 Is it too complicated? Too vague? 1531 01:26:53,469 --> 01:26:55,166 Does it-- Is it mumbo-jumbo? I mean, wha-- what-- 1532 01:26:55,340 --> 01:26:57,516 -Like, fill me in-- -Sometimes it's-- Yeah. 1533 01:26:57,690 --> 01:27:00,389 So, sometimes it's on the mark, sometimes it's off the mark. 1534 01:27:00,563 --> 01:27:01,868 So, sometimes it's a bit too vague. 1535 01:27:02,042 --> 01:27:04,262 Sometimes it's a bit too general. 1536 01:27:04,436 --> 01:27:07,831 -Sometimes it doesn't pick up on the nuance of the challenge. -Right. 1537 01:27:08,005 --> 01:27:11,791 And the problem with that is, uh, the nuance is important, so... 1538 01:27:11,965 --> 01:27:15,534 Right. Well, listen, you know, the importance of getting this out there. 1539 01:27:15,708 --> 01:27:17,449 Whilst we have to be fast with this, 1540 01:27:17,623 --> 01:27:19,277 I don't want you rushing it to the point where 1541 01:27:19,451 --> 01:27:20,887 we're just shipping anything out. 1542 01:27:21,061 --> 01:27:22,193 It's everywhere now. 1543 01:27:22,367 --> 01:27:23,977 So, listen, 1544 01:27:24,151 --> 01:27:26,502 I want to get that announced 1545 01:27:26,676 --> 01:27:29,287 at the next live event. Can you 1546 01:27:29,461 --> 01:27:30,854 -commit to that deadline? -So, I totally see where you're coming from. 1547 01:27:31,550 --> 01:27:33,639 Yeah. So I totally see where you're coming from, 1548 01:27:33,813 --> 01:27:37,164 and I would love to have it announced at the live event. 1549 01:27:37,339 --> 01:27:40,559 Um, I think it's more important than anything else that our clients feel safe. 1550 01:27:40,733 --> 01:27:42,082 They feel like we're taking care of them. 1551 01:27:42,257 --> 01:27:43,693 They feel like we have what they need. 1552 01:27:44,302 --> 01:27:47,958 But that live event is a very short time period. 1553 01:27:48,611 --> 01:27:51,004 And there's a bit of a risk. What if we announce it 1554 01:27:51,178 --> 01:27:54,443 and it doesn't work, and it doesn't give them what they need? 1555 01:27:54,617 --> 01:27:56,314 [typing] 1556 01:27:58,708 --> 01:28:01,319 We can't ship this to clients yet. 1557 01:28:02,320 --> 01:28:05,671 The quality just isn't there, um, in terms of responses. 1558 01:28:05,845 --> 01:28:08,587 I mean, a good bit of it's there, but... 1559 01:28:10,328 --> 01:28:15,028 Yeah, it's not... [sighs] um, it's not exactly where I want it to be. 1560 01:28:16,291 --> 01:28:17,335 There are gaps. 1561 01:28:18,162 --> 01:28:20,773 Sometimes it may not take into account the exact context 1562 01:28:20,947 --> 01:28:23,298 because the inputs might not have been clear enough. 1563 01:28:23,472 --> 01:28:25,822 And as a result of that, it may come across very vague. 1564 01:28:25,996 --> 01:28:29,434 It may come across, in a way, abrupt, or, 1565 01:28:29,913 --> 01:28:32,219 just essentially in a way that it lacks understanding 1566 01:28:32,394 --> 01:28:34,396 of the complete scenario and situation. 1567 01:28:34,570 --> 01:28:36,093 And, essentially, it doesn't look great. 1568 01:28:36,267 --> 01:28:37,921 It reads like a computer's written it, 1569 01:28:38,400 --> 01:28:40,489 and clients can tell. 1570 01:28:41,794 --> 01:28:43,318 I'm pushing for the event. 1571 01:28:43,492 --> 01:28:44,797 It's one of the most important times 1572 01:28:44,971 --> 01:28:46,321 to launch something like this, 1573 01:28:46,495 --> 01:28:47,626 because it's an, an opportunity 1574 01:28:47,800 --> 01:28:49,411 for our clients to come together, 1575 01:28:50,368 --> 01:28:53,719 learn, network, grow, and also get key updates 1576 01:28:53,893 --> 01:28:55,678 on how we're going to make their life better. 1577 01:28:55,852 --> 01:28:57,332 We literally could have the attention span 1578 01:28:57,506 --> 01:28:59,072 of everybody instantly. 1579 01:28:59,246 --> 01:29:02,424 And if people don't hear that we've launched it, 1580 01:29:02,598 --> 01:29:05,427 then they get confused with the marketplace 1581 01:29:05,601 --> 01:29:07,342 and just creates more stress and more work down the line. 1582 01:29:07,516 --> 01:29:09,474 So... [inhales deeply] yeah. 1583 01:29:10,867 --> 01:29:13,348 [somber music] 1584 01:29:21,747 --> 01:29:24,315 [Phil] Covid was challenging for everyone in the fitness industry. 1585 01:29:25,098 --> 01:29:29,581 Every personal trainer on the planet, every gym owner on the planet had to go online. 1586 01:29:29,755 --> 01:29:32,279 So I was a traditional in-person coach. 1587 01:29:32,454 --> 01:29:35,457 And then, essentially, it was Covid that forced me 1588 01:29:35,631 --> 01:29:37,720 to build an online business. 1589 01:29:39,112 --> 01:29:41,114 [Phil] It was a challenging time, but at the same time, too, 1590 01:29:41,288 --> 01:29:43,987 what happened was the amount of 1591 01:29:44,161 --> 01:29:46,685 online coaches grew tremendously. 1592 01:29:46,859 --> 01:29:50,297 Also, the market actually became much more accepting of online coaching, 1593 01:29:50,472 --> 01:29:53,475 whereas, before, people were kind of uncomfortable with it. 1594 01:29:53,649 --> 01:29:55,955 Some people had temporary success. The pandemic made 1595 01:29:56,129 --> 01:29:58,305 a lot of people rich, it made a lot of people lazy. 1596 01:29:58,480 --> 01:30:01,787 And now, we're in a scenario where there's economic challenge. 1597 01:30:01,961 --> 01:30:04,181 People view coaching as a nice-to-have, not a must-have, 1598 01:30:04,355 --> 01:30:06,792 whereas during the pandemic, it actually gave a lot of people 1599 01:30:06,966 --> 01:30:10,361 a break from their everyday life. 1600 01:30:11,014 --> 01:30:14,539 I suppose the main thing you can learn from it is that nothing will ever stay the same. 1601 01:30:14,713 --> 01:30:16,585 There's always going to be something around the corner. 1602 01:30:16,759 --> 01:30:19,065 [Phil] Well, I mean, all the evidence would point towards us 1603 01:30:19,239 --> 01:30:20,719 heading into recession right now. 1604 01:30:20,893 --> 01:30:22,939 And I mean, if you look at the cost of living, 1605 01:30:23,113 --> 01:30:25,855 if you look at interest rates, if you look at everything going on, 1606 01:30:26,029 --> 01:30:27,987 there is going to be blood on the streets. 1607 01:30:28,161 --> 01:30:30,207 [dramatic music] 1608 01:30:47,398 --> 01:30:49,052 When it comes to growth, when it comes to business, 1609 01:30:49,226 --> 01:30:50,357 it's not about who knows the most, 1610 01:30:50,532 --> 01:30:51,924 it's about who takes the action. 1611 01:30:52,098 --> 01:30:53,491 And that comes with being ruthless 1612 01:30:53,665 --> 01:30:56,102 and fastest, quickest and most consistent. 1613 01:31:00,280 --> 01:31:04,328 I would definitely say he's relentless in terms of what he wants to get out of his business 1614 01:31:04,502 --> 01:31:06,591 and he's willing to do whatever it takes to get there. 1615 01:31:06,765 --> 01:31:08,767 [dramatic music] 1616 01:31:18,734 --> 01:31:20,605 [Claire] He can be demanding at times, but it's because 1617 01:31:20,779 --> 01:31:23,260 he knows what he wants and he knows it's right. 1618 01:31:23,434 --> 01:31:25,436 He has changed the lives of so many people 1619 01:31:25,610 --> 01:31:28,265 just through being a little bit ruthless. 1620 01:31:28,439 --> 01:31:30,920 I wouldn't say a little bit ruthless. He's pretty fucking direct. 1621 01:31:33,923 --> 01:31:37,448 If you were a really driven business individual 1622 01:31:37,622 --> 01:31:40,712 and you continuously want to push forward, 1623 01:31:40,886 --> 01:31:42,845 you have to be relentless with execution. 1624 01:31:43,019 --> 01:31:44,760 If you really want to get to where you want to go. 1625 01:31:48,633 --> 01:31:50,722 [Gav] He's ruthless where he needs to be ruthless. 1626 01:31:51,418 --> 01:31:53,333 So, there's no excuses. Nothing will get in the way. 1627 01:31:53,508 --> 01:31:55,335 If there's something that needs done, it'll get done. 1628 01:31:55,510 --> 01:31:58,513 -[thunder rumbling] -[dramatic music] 1629 01:32:03,605 --> 01:32:05,607 [rain gushing] 1630 01:32:21,710 --> 01:32:25,409 It's looking a lot better, a lot better. 1631 01:32:26,018 --> 01:32:28,978 We can definitely present this to clients. 1632 01:32:29,152 --> 01:32:30,414 There's no question about it. 1633 01:32:30,588 --> 01:32:31,981 Clients are going to win with this. 1634 01:32:32,503 --> 01:32:34,374 Yeah, very excited, because it's going to help them win. 1635 01:32:34,549 --> 01:32:37,595 It's going to help them get answers to their problems quicker. 1636 01:32:37,769 --> 01:32:39,249 They can do it anytime, day or night. 1637 01:32:39,423 --> 01:32:41,904 They don't have to wait for a team to get back. 1638 01:32:42,078 --> 01:32:44,123 Um, also as well, one of the most annoying things 1639 01:32:44,297 --> 01:32:46,952 about running a business is having team members 1640 01:32:47,126 --> 01:32:49,346 that don't know what to do. 1641 01:32:49,520 --> 01:32:51,435 We can give this to our coaches to give to their team members, 1642 01:32:51,609 --> 01:32:54,264 their sales team, their client success team. 1643 01:32:54,830 --> 01:32:56,701 And they can ask questions on this. 1644 01:32:57,180 --> 01:33:01,750 We've built Catalyst using all of our internal trainings, 1645 01:33:01,924 --> 01:33:04,970 private calls, events, 1646 01:33:05,144 --> 01:33:08,408 and all that insight has been put together into the AI tool. 1647 01:33:08,583 --> 01:33:10,802 Business is all about solving problems for people, 1648 01:33:10,976 --> 01:33:14,197 and if they can solve them faster, then clients aren't going to get stuck. 1649 01:33:14,371 --> 01:33:16,634 So, if our clients are making decisions faster 1650 01:33:16,808 --> 01:33:20,029 because they've got the backing of all our insight, training and wisdom, 1651 01:33:20,203 --> 01:33:22,466 and they can do that 24 hours a day, 1652 01:33:22,640 --> 01:33:23,815 they're going to grow their business faster 1653 01:33:23,989 --> 01:33:25,556 they're going to keep clients happier. 1654 01:33:25,730 --> 01:33:28,385 And happy clients, happy business, happy owner. 1655 01:33:28,559 --> 01:33:31,431 AI is not a threat to Catalyst, because we are putting in 1656 01:33:31,606 --> 01:33:35,000 our own specific information that's based on our beliefs, 1657 01:33:35,174 --> 01:33:38,569 our experience of what needs to happen to grow a coaching business. 1658 01:33:38,743 --> 01:33:41,790 And in the general realm of free content online, 1659 01:33:41,964 --> 01:33:43,661 there's just so much randomness to it, 1660 01:33:43,835 --> 01:33:45,576 there's no specific circumstances. 1661 01:33:45,750 --> 01:33:48,666 We have got case studies galore for so many different types 1662 01:33:48,840 --> 01:33:50,799 of fitness business across the world 1663 01:33:50,973 --> 01:33:53,758 with different models, online, offline, different niches, 1664 01:33:53,932 --> 01:33:58,197 and we really bring unique, specific granular insights 1665 01:33:58,371 --> 01:34:02,375 to our model, which allows us to solve problems for a vast range 1666 01:34:02,549 --> 01:34:03,768 of coaches in the industry. 1667 01:34:04,290 --> 01:34:08,338 Catalyst, the AI tool, it's good, it's solid. 1668 01:34:08,512 --> 01:34:10,819 It's definitely going to work. It's definitely going to help a lot of people. 1669 01:34:10,993 --> 01:34:15,127 And to be honest, it's actually going to free up a lot of work for us. 1670 01:34:15,301 --> 01:34:16,694 There's no question about it. 1671 01:34:16,868 --> 01:34:19,262 So I'm a little bit apprehensive 1672 01:34:19,436 --> 01:34:21,568 as to how clients are going to take it, 1673 01:34:21,743 --> 01:34:23,614 what they're going to think about it, are they going to use it? 1674 01:34:24,397 --> 01:34:28,445 Anyway, we've built it. We've adapted to the... [exhales] 1675 01:34:28,619 --> 01:34:30,490 "the threat to the marketplace," so to speak, 1676 01:34:30,665 --> 01:34:31,927 and we did our best. 1677 01:34:32,101 --> 01:34:33,842 So let's just ship it, get it out there, 1678 01:34:34,364 --> 01:34:37,628 iterate the feedback and continue on building. 1679 01:34:37,802 --> 01:34:40,022 Another day, another challenge. As simple as that. 1680 01:34:42,851 --> 01:34:43,895 [door opens] 1681 01:34:45,462 --> 01:34:47,943 [apprehensive music] 1682 01:34:55,254 --> 01:34:57,822 [muted] 1683 01:35:17,929 --> 01:35:20,410 [muted] 1684 01:35:20,584 --> 01:35:23,239 [apprehensive music] 1685 01:35:59,275 --> 01:36:01,277 [hopeful music] 1686 01:36:07,065 --> 01:36:10,808 So, Phil has developed an AI program, and it's incredible, really. 1687 01:36:11,635 --> 01:36:13,071 This is speed. 1688 01:36:13,245 --> 01:36:15,770 You type this into Phil's platform 1689 01:36:15,944 --> 01:36:20,339 and it'll give podcasts down to a video to the timestamp on it. 1690 01:36:20,513 --> 01:36:22,777 You have the answers within 20 seconds. 1691 01:36:28,173 --> 01:36:31,394 [Claire] The community that he has with the business is just unbelievable. 1692 01:36:31,568 --> 01:36:35,093 There's so many people in there, and they're all in the same game, 1693 01:36:35,267 --> 01:36:36,529 but they all support each other. 1694 01:36:38,749 --> 01:36:41,752 [Eion] For him to host us at the house and have meals for us 1695 01:36:41,926 --> 01:36:44,320 and have that kind of intimate community, 1696 01:36:44,494 --> 01:36:48,454 it just shows how much he actually cares about the people that he works with. 1697 01:36:48,628 --> 01:36:50,630 [muted] 1698 01:36:50,805 --> 01:36:54,199 Be able to meet so many like- minded coaches under one roof. 1699 01:36:54,678 --> 01:36:56,071 Like, the energy is phenomenal. 1700 01:36:58,595 --> 01:37:01,903 You can't help but be inspired and motivated by it. 1701 01:37:02,077 --> 01:37:03,861 And Phil gives you the belief. 1702 01:37:04,035 --> 01:37:06,429 It's like, "You're going to be like that one day, or better." 1703 01:37:06,603 --> 01:37:08,605 [inspirational music] 1704 01:37:10,607 --> 01:37:12,435 [Eion] It's a close community that you have. 1705 01:37:12,609 --> 01:37:14,480 You're, you're seeing these people on calls. 1706 01:37:14,654 --> 01:37:16,918 You're connecting and chatting and engaging 1707 01:37:17,092 --> 01:37:18,963 with these people on a, on a weekly basis. 1708 01:37:20,617 --> 01:37:23,881 It's huge benefit for me to be able to talk with like-minded people 1709 01:37:24,055 --> 01:37:27,319 experience the ups and downs, the highs and lows of emotions of business 1710 01:37:27,493 --> 01:37:29,452 and be able to relate to that, because if I didn't have it, 1711 01:37:29,626 --> 01:37:32,150 I wouldn't have any, anyone to, to be able to relate to. 1712 01:37:32,324 --> 01:37:37,547 Sometimes it, it can feel as if it's kind of lonely to a certain extent, 1713 01:37:37,721 --> 01:37:39,679 because there's nobody above you, 1714 01:37:39,854 --> 01:37:41,594 because it's your, your business. 1715 01:37:41,768 --> 01:37:43,205 [David] But to be able to meet people and interact, 1716 01:37:43,379 --> 01:37:44,902 and, you know, become like friends 1717 01:37:45,076 --> 01:37:46,425 with a lot of these coaches, 1718 01:37:46,599 --> 01:37:48,253 it's not just a business mentorship. 1719 01:37:48,427 --> 01:37:50,342 It's creating friendships, relations with other people 1720 01:37:50,516 --> 01:37:52,736 that, you know, I, I didn't have before joining Phil. 1721 01:37:52,910 --> 01:37:55,695 Me joining has literally been life changing. 1722 01:37:55,870 --> 01:37:59,961 Like, I, I don't say that lightly. It's, it's life changing. 1723 01:38:00,135 --> 01:38:01,745 I always build a business around, 1724 01:38:01,919 --> 01:38:04,400 "You have changed my life. That is priceless." 1725 01:38:04,574 --> 01:38:06,445 [snaps fingers] If I didn't hear those words, I hadn't done a good job. 1726 01:38:06,619 --> 01:38:08,621 [inspirational music] 1727 01:38:10,493 --> 01:38:12,538 [muted] 1728 01:38:17,108 --> 01:38:19,850 Everybody that I come in contact with, I want to inspire. 1729 01:38:20,024 --> 01:38:21,678 I want to open their heart. I want to stretch them. 1730 01:38:21,852 --> 01:38:23,723 I want to make them realize that, "Hey, 1731 01:38:24,420 --> 01:38:25,638 there's more out there for you." 1732 01:38:27,249 --> 01:38:29,164 Unfortunately, with diabetes, 1733 01:38:29,338 --> 01:38:32,732 I see a significant amount of people that totally disregard it. 1734 01:38:32,907 --> 01:38:35,997 I took responsibility for my health, 1735 01:38:36,171 --> 01:38:39,043 and I think that decision was based off the fact that 1736 01:38:39,217 --> 01:38:45,615 I was blessed to be given this life, and it's my duty to live it. 1737 01:38:50,402 --> 01:38:52,404 [mellow piano music] 1738 01:39:06,418 --> 01:39:08,333 [Phil] I want my child to be challenged. 1739 01:39:09,334 --> 01:39:13,730 I want my child to understand, you know, what adversity is. 1740 01:39:13,904 --> 01:39:17,038 I want my child to understand what hard work is. 1741 01:39:17,212 --> 01:39:20,258 I want my child to understand what love is. 1742 01:39:20,998 --> 01:39:23,087 And most importantly, she trusts herself and loves herself. 1743 01:39:23,261 --> 01:39:24,959 That's the biggest gift that I could give her. 1744 01:39:26,090 --> 01:39:29,746 I'm not going to influence her into going into her own business. 1745 01:39:30,355 --> 01:39:31,704 She will find her own natural interest. 1746 01:39:31,878 --> 01:39:33,619 She will find her own natural values. 1747 01:39:34,185 --> 01:39:37,275 And I will do my best to support those. 1748 01:39:37,449 --> 01:39:40,061 -[interviewer] Is it scary being a father? -No. 1749 01:39:42,367 --> 01:39:45,327 -[chuckles] No. -Scary, meaning, like thinking of the future. 1750 01:39:45,501 --> 01:39:47,851 -What can happen, all these different things? -No. 1751 01:39:51,986 --> 01:39:55,554 I think if I was to focus on what could go wrong in the world, 1752 01:39:56,816 --> 01:39:59,210 I would end up disserving my daughter. 1753 01:39:59,384 --> 01:40:01,386 I want her to focus on what she wants in life. 1754 01:40:01,560 --> 01:40:03,910 Give him a wee kiss. Mwah! 1755 01:40:04,476 --> 01:40:07,740 -Mwah! Show him. Mwah! -Have a kiss? Oh! 1756 01:40:07,914 --> 01:40:09,438 [Aaron] Well, the future for Phil, I think he's just 1757 01:40:09,612 --> 01:40:11,222 he's just going to grow into his role as a dad. 1758 01:40:11,396 --> 01:40:13,572 You know, he's going to continue to just 1759 01:40:13,746 --> 01:40:15,618 to just blaze his own trail in the fitness industry. 1760 01:40:15,792 --> 01:40:17,968 Because that's what he does. He just blazes his own trail. 1761 01:40:19,013 --> 01:40:20,623 [Eion] The place that I'm at with my business, 1762 01:40:20,797 --> 01:40:23,104 where I'm at personally, where I'm at professionally, 1763 01:40:23,278 --> 01:40:27,717 where I'm at location-wise, it comes down to being part of Phil. 1764 01:40:27,891 --> 01:40:29,632 [Carly] Before I started working with Phil, 1765 01:40:29,806 --> 01:40:32,591 I was at that stage where I was chasing money. 1766 01:40:32,765 --> 01:40:34,985 I did not feel connected to my business. 1767 01:40:35,159 --> 01:40:38,641 I didn't feel connected to actually what I wanted to do in life anymore. 1768 01:40:38,815 --> 01:40:43,994 And Phil just really gave me that love of coaching women back. 1769 01:40:44,168 --> 01:40:46,779 [Aaron] Phil was the one that planted the seed for me to, 1770 01:40:46,953 --> 01:40:49,304 you know, start coaching gym owners in the local market. 1771 01:40:49,478 --> 01:40:53,090 And, you know, I think we opened like 15 other gyms across Northern Ireland, 1772 01:40:53,264 --> 01:40:55,832 through him just planting that seed and giving me the belief that, 1773 01:40:56,006 --> 01:40:57,094 "You know, Aaron, you can do this. 1774 01:40:57,268 --> 01:40:58,487 You know, you, you have the ability 1775 01:40:58,661 --> 01:41:00,184 to help other gym owners as well." 1776 01:41:00,358 --> 01:41:02,099 So, Phil's impact in the fitness industry, 1777 01:41:02,273 --> 01:41:04,406 you know, the ripple effect of helping one person 1778 01:41:04,580 --> 01:41:06,799 who helps multiple other people is massive. 1779 01:41:06,973 --> 01:41:09,759 And the impact that he has in the industry 1780 01:41:09,933 --> 01:41:12,762 is so far and so wide, it's, it's just incredible. 1781 01:41:13,284 --> 01:41:15,286 [mellow piano music] 1782 01:41:16,940 --> 01:41:18,985 Where do you see yourself in ten years' time, Phil? 1783 01:41:19,160 --> 01:41:21,336 I still want to be impacting people, changing people's lives, 1784 01:41:21,510 --> 01:41:24,643 shaping their perspectives, expanding their thinking, 1785 01:41:24,817 --> 01:41:26,210 letting them go after their dreams. 1786 01:41:26,819 --> 01:41:28,604 Be a great role model for my kid. 1787 01:41:30,040 --> 01:41:30,780 [all] Yo! 1788 01:41:30,954 --> 01:41:32,999 [mellow piano music] 1789 01:41:43,880 --> 01:41:46,230 Do I think he'll be in fitness forever? Probably not. 1790 01:41:46,404 --> 01:41:50,408 But I think Phil has massively changed and reshaped 1791 01:41:50,582 --> 01:41:52,323 what it means to be a fitness business owner. 1792 01:41:52,497 --> 01:41:54,586 What does the future hold for Phil? 1793 01:41:55,674 --> 01:41:58,982 He's not going to stop. [chuckles] He's going to keep going. 1794 01:42:06,642 --> 01:42:09,601 [laughs] Back whenever I was growing up, 1795 01:42:09,775 --> 01:42:12,735 I was told that in order to be successful, 1796 01:42:12,909 --> 01:42:14,954 you had to work hard, behave yourself, 1797 01:42:15,129 --> 01:42:18,132 get great grades at school, become a doctor or a lawyer, 1798 01:42:18,306 --> 01:42:20,134 marry a good Protestant girl, 1799 01:42:20,743 --> 01:42:23,876 behave yourself, say your prayers, go to Sunday school. 1800 01:42:24,703 --> 01:42:25,704 And... 1801 01:42:27,489 --> 01:42:29,665 I was really talked out of building a business. 1802 01:42:29,839 --> 01:42:33,364 People told me it was the riskiest thing that you could do. 1803 01:42:33,538 --> 01:42:37,107 It was stressful and it was just a really bad idea. 1804 01:42:37,977 --> 01:42:43,592 But there was a part of me that really didn't sit well with all that, 1805 01:42:44,245 --> 01:42:47,204 and I decided to do the complete opposite 1806 01:42:47,378 --> 01:42:51,426 to everything that I was told, and I'm so glad that I did. 1807 01:42:51,600 --> 01:42:54,603 [soft guitar music] 1808 01:44:11,332 --> 01:44:12,289 [muted] 1809 01:44:13,247 --> 01:44:14,900 Ooh! Ooh! 1810 01:44:16,032 --> 01:44:17,990 Give me a kiss. Give me a kiss. 1811 01:44:19,122 --> 01:44:20,079 Come on! 1812 01:44:22,473 --> 01:44:24,823 That was fun. One more.