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This programme contains
strong language

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Downloaded from
YTS.BZ

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and is intended for
entertainment purposes.

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So obviously I googled you,

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Official YIFY movies site:
YTS.BZ

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your net worth on the way here,
and you're a billionaire.

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Yeah.

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So I worked it out.

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And basically
a million to you is like £20 to me.

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So, um, please,
could I have £1 million?

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When I was younger,

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the coolest thing you could be
when you grew up

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was like a rock star or a footballer

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or an actor in Hollywood films.

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But now it seems
like there's this entire generation

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of ambitious young entrepreneurs

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dreaming of becoming
start-up founders.

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It's everywhere in our media.

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People don't just envy
entrepreneurs

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for their net worth any more.
They idolise them.

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In a world where people have
become less certain

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about their future,
is it that surprising

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that they're spending all their
time thinking

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about money and trying to get it?

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I don't know, it just feels
like hustle culture has taken over.

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Like everywhere you look,
somebody is promising

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that they've figured out how
to get rich quick.

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Do you want to be the first
millionaire in your family?

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So let me show you guys exactly how
I do this as a teen.

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So I've never really been motivated
by money.

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Like, I didn't grow up with it.
I'm not going to inherit any.

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But this cultural moment
around hustle culture

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has made me think maybe this is
the time to actually make some cash.

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Just over a year ago, I released my
first film with Channel 4

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and it actually did pretty well.

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So what I did
was I immediately leveraged

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that goodwill and trust
that I'd earned

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with them to pitch them
a show about me getting rich.

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We're on.

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We've signed a contract
with them guaranteeing

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that I am going to make
£1 million in 90 days.

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I basically had to say like,
this is possible.

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Even though I've never earned
anything like that in my life.

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If this goes well, I could end
up a millionaire.

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If it doesn't go well,
then I suppose

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that I won't be working
with Channel 4 again.

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I mean, obviously you're watching
this right now,

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which means something has happened
that warrants a television show.

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But, yeah, this is it.

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My name is Oobah Butler,

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and this is...

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The rules are,
they're pretty simple.

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Any money that I'm spending to try

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and generate this money needs
to come from me.

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The second rule:
don't break the law, I've been told.

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But otherwise, like,
I can kind of do whatever I want.

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I've spent the last few days just
like consuming books

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by successful entrepreneurs
for invaluable advice.

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Checking out the bullish
wisdom of online business gurus.

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This is super illegal
and I would never do this,

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but this is probably the fastest way
to make $3,000 in a single day.

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Consuming questionable
hustle culture content.

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What do you learn from 9/11?
That it was an inside job.

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What does that tell you?

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That there's going to
be more of them.

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What does that tell me?

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That I need to get rich and get out
so that I'm not bound to the system.

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I need to do what,
like any good entrepreneur does:

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start a business
and become a founder.

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And, um, I think I've got an
idea for a company.

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I was reading all this stuff
that Stephen Bartlett said about how

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you can turn,
like, attention into money.

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And then I heard
about these companies

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who essentially create hype

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and noise and controversy
and then sell things

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off the back of that.

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So the brand
Supreme put their logos on bricks,

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a company called mischief,
who created these Satan shoes

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that were like copies of Nike shoes

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that had a drop of blood
in every set,

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and they did 666 of them
and sold them all for $1,000 each.

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If I was to do even like one thing

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that sold as well as that,
I would be well over halfway.

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I think that is a business model
that I could replicate.

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So what the idea of the company
is, is,

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um, it's called Drops.

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And what Drops does
is it does stunts

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and then it sells products off
the back of them.

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A load of controversial
stuff happens,

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it's in the news that
then has a very

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overpriced item attached to it
that you can buy.

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So each drop is hopefully going
to make money towards my target.

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But look, the bigger picture is
this: after 90 days creating noise

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and building the value of the brand,

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I'm going to attempt to sell Drops
for £1 million and exit the company.

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And I think I've got my first idea
for a drop.

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So I want to launch the first
legal child sweatshop

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in Britain in over a century.

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So I'd better get started.

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So today we're creating the first
of five drop ideas,

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essentially a luxury fashion brand
that is designed by

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and made by children,
which I'm calling Ethical Sweatshop.

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OK, kids. So, hello, my
name is Mr Butler.

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ALL: Hi, Mr Butler.
Hello. Hello.

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You do know that we're not getting
paid for this?

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Yeah, I know. Sorry. What?
I want to get paid.

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Not going to get paid.
We need to get cash.

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I've used a loophole so
that they can work for free for me.

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So we've got a camera set up
which is documenting.

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So that is technically like a
performance,

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which makes them performers.

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So while I'm having to pay
for everything else,

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I can keep my labour costs
down to zero.

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If that sounds mad or bad, good,

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that's the whole game
with Drops.

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They're going to design
like football shirts

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that have like logos and designs
on them for like the kind

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of amoral shite that's
on football shirts.

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Do you know what I mean?

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So like a drinks brand
or a gambling company maybe.

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Who knows what cigarettes are?

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OK. The problem is, is that they can
make you really, really sick.

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They can give you lung cancer...
Lung disease.

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15 kinds of cancer. Yeah. Yeah.

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So what we need to do is to make
a cigarette brand

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that makes the grown ups forget
about

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the consequences of smoking it.

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Does that make sense? Yeah.
Anyone got a name?

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Uh. It's coming, it's coming,
it's coming.

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Yes. We could do like the
Butterfly Cigarette?

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Butterfly Cigarette?
Yeah. I Like that.

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Oh, I have an idea.

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Start Smoking, I'm Not Joking.

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Whenever I see,
like empty cigarette packets,

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it says something about like,
Jesus doesn't like smoking,

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so I thought it could be
Jesus Says Smoke.

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Holy Smokes.

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Holy Smokes? Mm-hm.
That's actually good.

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With their sacrilegious
cigarette sponsor, Holy Smokes...

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He's praying by the way.

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..the kids have nailed the
controversy generating brief.

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And now we have a concept for them
to design the shirts around.

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I can't even use any
of these machines,

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so I don't know how they're going
to do it.

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So I took some of the
best designs to Icarus FC,

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this bespoke football shirt
manufacturer

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who could make them a reality.

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How much do you think I can charge
for these?

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There is, like, no upper end.

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It just kind of depends on
what you think people

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would be willing to pay for.

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If I do a £100 shirt,

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1,000 people buy it, 100 grand.

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But that would cost
like 20 grand to pull off.

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And that's just money I don't
have right now.

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If we don't sell them,
can I get a refund?

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No. Sorry.

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I'm already thousands out of pocket.

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But my idea was to do four
to five drops

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to make the brand as valuable
as possible.

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And if each one ends
up costing around 20 grand,

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then I need to raise
about 100 grand.

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If I wanted to say, for example,
100 grand to get going,

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on a scale of one to ten,

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how likely is a high street bank
to give me money?

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At this point?

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One?

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A bank, they're probably
going to struggle to lend

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when there's no history of sales.

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You don't have that, basically.

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So if banks are too scared
to lend me start-up cash

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and Drops needs
to find an angel investor quickly,

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I know where I've got to go.

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New York is home
to almost 385,000 millionaires.

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I just needed a few of them to give
me a little cash

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so I could get going on my Drops.

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PANTS

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Five.

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Make it here,
you can make it anywhere.

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So I'm trying to expand my network
so I can find an investor.

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And I found this guy, Jon Levy,

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who literally wrote the book
on networking.

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Surrounding ourselves with people
who are interesting, ambitious.

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How big a part
of your own success has that been?

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If you have a friend who's obese,

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your chances of
obesity increase by 45%.

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Your friends,
who do not know them,

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have a 20% increased chance.

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They found that this kind of effect
is true for happiness,

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marriage and divorce rates,
smoking habits.

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Basically, anything
that really matters is contagious.

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When I was 28-ish, I'd get upset
that I wasn't good with money.

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I was overweight.
When I read that research,

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I thought, wait,
maybe the problem is just

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that I'm hanging out with people
that don't have good habits.

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And so I created a dinner
where we invite astronauts,

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Olympians, Nobel laureates,
the occasional member of royalty.

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And so I'm suddenly in the middle
of a huge community of people.

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Let's say you want
to accomplish something,

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people often call me saying,
"Hey, Jon,

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"how do I get nominated
for the Nobel Prize?

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"Or how do I become a New York Times
bestseller?"

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And so say, for example,
I'm trying to pitch to an investor,

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you know, I want $100,000.

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Yeah, I could probably figure out
the right context

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to make that happen.

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Jon's connected me with some
of his network,

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so I'd better get going on finding
that investor for Drops.

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WHISPERS:

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It's all made by children.

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You're amazing.

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I kind of bottled it.
She's just too nice.

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I work in tech. So we
have a rocket company.

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And I'm a descendant of
Elvis Presley.

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And I don't like to brag,
but I'm a pretty cool guy.

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Great.

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What do you think is the quickest
way to make money? Shrimp farming.

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Shrimp farming? Yeah.

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Make some bullshit app.

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If the Syrian economy survives,

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you can bring all sorts
of stuff there, like hotels.

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Do crypto. But if you don't know
anything about it,

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how do you know
if you're doing it right, right?

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Where did you learn everything?

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I taught myself,
but also, I mean, my family's in it.

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Oh, really? Yeah.
My dad was a Fortune 500 CEO.

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Oh, shit. '90s. Yeah. He's smart.
He actually just went

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to prison on last Friday
for securities fraud.

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Who? My dad.

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Seriously? Yeah.

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How? What happened?
Yeah. The FBI went to his house.

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They were like,
"If you lie to us, you know,

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"it's, like, pretty bad."

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He lied to them
and he went to prison.

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But, um, he taught me a lot.

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I think my networking
is starting to pay off.

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So I met this guy at a party.

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He seems interested in Drops,

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my business where I do publicity
stunts and attach products to them.

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And he told me to stop
by his office.

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How's it go, man?

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Iqram was a co-founder of Venmo,

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one of
America's largest payment apps,

244
00:11:07,000 --> 00:11:10,960
He told me he came up with the idea
for Venmo with his mate Andrew.

245
00:11:11,000 --> 00:11:13,440
I came
up to visit him without a wallet,

246
00:11:13,480 --> 00:11:15,960
and so he ended up paying
for everything,

247
00:11:16,000 --> 00:11:18,080
uh, throughout
the weekend, you know,

248
00:11:18,120 --> 00:11:21,120
whatever, drinks at the club,
coffee the next morning.

249
00:11:21,160 --> 00:11:23,040
Uh, like you paid
for my coffee today.

250
00:11:23,080 --> 00:11:24,560
I should hit you back for that.

251
00:11:24,600 --> 00:11:25,960
Um... No. It's cool.
Don't worry about it.

252
00:11:26,000 --> 00:11:27,240
No, no, I got it, I got it.
Yeah. That's...

253
00:11:27,280 --> 00:11:28,960
All right.
It was a moment like that,

254
00:11:29,000 --> 00:11:31,680
where, right there,
for some reason, it clicked.

255
00:11:31,720 --> 00:11:33,960
"Why can't I just send this money
to you with my BlackBerry?"

256
00:11:34,000 --> 00:11:35,960
Yeah. You're just like, fuck it,
let's just build it.

257
00:11:36,000 --> 00:11:38,360
Yeah. Sounds like a good idea.
And it's entered the dictionary.

258
00:11:38,400 --> 00:11:41,720
"I'll venmo you."
That we planned. Really?

259
00:11:41,760 --> 00:11:43,280
"It has to be a verb."

260
00:11:43,320 --> 00:11:45,200
And I kind of tried to do
that with everything.

261
00:11:45,240 --> 00:11:46,800
Like Jelly, for example.
"I'll jelly you."

262
00:11:46,840 --> 00:11:48,800
It has to work in a conversation.

263
00:11:48,840 --> 00:11:50,480
Jelly is Iqram's latest venture,

264
00:11:50,520 --> 00:11:51,960
a gimmicky video sharing app
that he hopes

265
00:11:52,000 --> 00:11:54,040
is going to rival TikTok.

266
00:11:54,080 --> 00:11:56,240
My mission is to try in three months

267
00:11:56,280 --> 00:11:59,360
to build the most
valuable company that I can.

268
00:11:59,400 --> 00:12:01,160
The part of it
is getting the right team in place.

269
00:12:01,200 --> 00:12:03,160
Yeah? Yeah.
the thing the questions I have is,

270
00:12:03,200 --> 00:12:05,800
are we going to raise... Are we
doing this together, is number one?

271
00:12:05,840 --> 00:12:09,000
Well. Why not? I
don't know, man. I mean, my thing...

272
00:12:12,320 --> 00:12:14,720
This is the first, I would say,
session of like,

273
00:12:14,760 --> 00:12:16,080
we're going to make something.

274
00:12:16,120 --> 00:12:18,480
We're ideating right now
for the next couple of weeks.

275
00:12:18,520 --> 00:12:19,960
Yeah, yeah, yeah.
Drops is a good name.

276
00:12:20,000 --> 00:12:21,520
Drops is a good name.

277
00:12:21,560 --> 00:12:24,440
Drops is like you could do
a luxury line of clothes.

278
00:12:24,480 --> 00:12:26,320
You could have a piece of art.
You could have a piece of music.

279
00:12:26,360 --> 00:12:27,600
You could have anything that just,
like...

280
00:12:27,640 --> 00:12:29,480
There's always a product
which is attached.

281
00:12:29,520 --> 00:12:31,960
We could make a dope-ass
Shopify for creators.

282
00:12:32,000 --> 00:12:33,840
We would just need all of the drops

283
00:12:33,880 --> 00:12:36,280
to be really clever
and really viral.

284
00:12:36,320 --> 00:12:38,200
Yeah. "And then how did
that person do that?"

285
00:12:38,240 --> 00:12:40,880
"Well, he went to whatever."
Yeah, yeah. .."creators.com."

286
00:12:40,920 --> 00:12:43,200
Right.
You're like the first creator.

287
00:12:43,240 --> 00:12:45,240
Right. How confident are you
that we can make a company

288
00:12:45,280 --> 00:12:48,320
worth 1,000,000 in three months?
Easy. It's already worth a million.

289
00:12:48,360 --> 00:12:50,280
What do you mean, like?
What do you mean?

290
00:12:50,320 --> 00:12:51,440
By the team alone.

291
00:12:51,480 --> 00:12:53,240
Like...

292
00:12:53,280 --> 00:12:54,960
What, the cameraman...

293
00:12:55,000 --> 00:12:57,000
It's worth
at least ten million right now.

294
00:12:58,920 --> 00:13:01,720
Hey. How's it going, man?
What are you doing?

295
00:13:01,760 --> 00:13:02,960
I'm going to be, I don't know,

296
00:13:03,000 --> 00:13:05,560
possibly your co-founder.
I'm your co-founder?

297
00:13:05,600 --> 00:13:08,280
Yeah, man. Cool.
So is it hard to make a million?

298
00:13:08,320 --> 00:13:11,080
I would say the first million
is the hardest part.

299
00:13:11,120 --> 00:13:14,920
Really? Yeah. I think we should do
two targets on that.

300
00:13:14,960 --> 00:13:16,960
Value the company at ten million.
Yeah.

301
00:13:17,000 --> 00:13:19,160
Generate the first million
of revenue in three months.

302
00:13:19,200 --> 00:13:21,960
That's crazy. It's possible. Really?
If you want to hear how this

303
00:13:22,000 --> 00:13:26,080
is going to go in,
I would say six months,

304
00:13:26,120 --> 00:13:28,760
maybe next year, we're going
to be selling out

305
00:13:28,800 --> 00:13:31,800
Madison Square Garden to watch the
entire story

306
00:13:31,840 --> 00:13:33,520
behind how this came to be.

307
00:13:35,000 --> 00:13:36,520
This is so crazy.

308
00:13:36,560 --> 00:13:38,200
What the fuck is going on?

309
00:13:38,240 --> 00:13:39,040
I love it.

310
00:13:41,040 --> 00:13:44,000
The co-founder of Venmo wants
to start a company with...me.

311
00:13:44,040 --> 00:13:45,360
I started writing on foil.

312
00:13:47,040 --> 00:13:49,360
We need our team.

313
00:13:49,400 --> 00:13:52,400
I got you: strategy, general hustle.

314
00:13:52,440 --> 00:13:56,000
Sure. You got me: first
investor in some ways,

315
00:13:56,040 --> 00:13:57,800
you know what I'm saying?
I'm just kind of like adviser.

316
00:13:57,840 --> 00:13:59,720
I'm helping get the company off
the ground. Sure, yeah, yeah, yeah.

317
00:13:59,760 --> 00:14:02,000
We need our investors, right?
So the company, Drops,

318
00:14:02,040 --> 00:14:05,000
will do publicity stunts
with products attached to them.

319
00:14:05,040 --> 00:14:06,320
I'm thinking,

320
00:14:06,360 --> 00:14:08,080
like, you should be able to drop
sell a house

321
00:14:08,120 --> 00:14:09,320
on this shit eventually.

322
00:14:09,360 --> 00:14:12,480
Like, who's going to buy the first
piece of land on Mars?

323
00:14:12,520 --> 00:14:13,840
Like that should happen
through Drops.

324
00:14:13,880 --> 00:14:16,200
I want to sell
the opportunity to name a species.

325
00:14:16,240 --> 00:14:18,000
It's like the first branded species.

326
00:14:18,040 --> 00:14:20,560
Yeah. This species is called
JellyJelly.

327
00:14:20,600 --> 00:14:22,160
Yeah. I'm just saying. Right.

328
00:14:22,200 --> 00:14:24,040
Could you sell a piece of luggage,

329
00:14:24,080 --> 00:14:26,640
but it's made to look like a bomb.
A bomb?

330
00:14:26,680 --> 00:14:31,040
Yeah, it looks like a bomb and we
charge $200,000 for it or something?

331
00:14:31,080 --> 00:14:35,000
Whatever. Another item.
So next item along could be

332
00:14:35,040 --> 00:14:38,720
like 200 sets of luxury sneakers,

333
00:14:38,760 --> 00:14:41,640
a pair of real-life
ad blocking sunglasses.

334
00:14:41,680 --> 00:14:43,720
Basically,
you've got two settings on it.

335
00:14:43,760 --> 00:14:47,000
You click it
and it blocks all of your vision.

336
00:14:47,040 --> 00:14:52,360
The thing of Drops,
the reason it works is because, uh.

337
00:14:52,400 --> 00:14:54,480
THEY LAUGH

338
00:14:54,520 --> 00:14:56,000
I think it works.

339
00:14:56,040 --> 00:14:57,320
Yeah, as what?

340
00:14:57,360 --> 00:14:58,400
Drops.

341
00:14:59,560 --> 00:15:01,040
That could get boring.

342
00:15:01,080 --> 00:15:03,000
You see what I'm saying?
At any given day, you can come to me

343
00:15:03,040 --> 00:15:05,000
and be like,
I'm not interested in doing this.

344
00:15:05,040 --> 00:15:06,440
Yeah, right.
And I can do that. Yeah.

345
00:15:06,480 --> 00:15:08,000
As soon as you get that capital in,

346
00:15:08,040 --> 00:15:10,640
you have a little bit of
a responsibility and a commitment.

347
00:15:10,680 --> 00:15:12,440
You don't want to raise a bunch
of money,

348
00:15:12,480 --> 00:15:14,080
and then all of a sudden quit.
Just give it back.

349
00:15:14,120 --> 00:15:15,720
You'll get a bad reputation
in the world.

350
00:15:15,760 --> 00:15:18,000
Let's get some food.
All right? Yeah.

351
00:15:18,040 --> 00:15:21,000
I need to find investment
before Iqram loses interest.

352
00:15:21,040 --> 00:15:24,240
Tapping into my network.
How's it going? Yo.

353
00:15:24,280 --> 00:15:27,000
Yo,
I've got this kind of app idea.

354
00:15:27,040 --> 00:15:29,600
We got a guy, office on Friday.

355
00:15:29,640 --> 00:15:31,000
Huge VC.

356
00:15:31,040 --> 00:15:33,000
Lovely to hear from you.
They're piling up.

357
00:15:33,040 --> 00:15:36,000
I feel like we're on a roll.
This could be the million

358
00:15:36,040 --> 00:15:37,240
cresting over the horizon.

359
00:15:37,280 --> 00:15:41,000
What I'm planning on doing is loads
of different social experiments.

360
00:15:41,040 --> 00:15:44,440
OK. Using pranks
and stunts to achieve social impact.

361
00:15:44,480 --> 00:15:47,680
Creating noise and attaching
products to it, essentially.

362
00:15:47,720 --> 00:15:52,000
You have ten ideas, you hope
that eight of them go viral.

363
00:15:52,040 --> 00:15:53,520
These are all very large
commitments.

364
00:15:53,560 --> 00:15:55,040
It's an opportunity, Jim.

365
00:15:55,080 --> 00:15:57,400
GUFFAWS
Oh, God.

366
00:15:57,440 --> 00:15:58,720
No, I get it, I get it.

367
00:15:58,760 --> 00:16:00,800
But, like, we...I want
to see something repeatable.

368
00:16:00,840 --> 00:16:03,080
Yeah, yeah, yeah, sure.
With real economics.

369
00:16:03,120 --> 00:16:05,000
What would you give me
right now?

370
00:16:05,040 --> 00:16:06,800
Well, I would give you almost
nothing.

371
00:16:06,840 --> 00:16:08,400
Nothing, yeah.

372
00:16:08,440 --> 00:16:11,000
We just need 100,000
to get us kicking off.

373
00:16:11,040 --> 00:16:14,200
Uh, send me the ducks.
I'll look at the ducks.

374
00:16:14,240 --> 00:16:16,120
That is.... That is a no.

375
00:16:16,160 --> 00:16:18,120
Cheers, Ian. Have a good one.
Take care.

376
00:16:22,040 --> 00:16:25,040
I've got one last investment meeting
with Iqram's friend, Tom.

377
00:16:26,040 --> 00:16:28,320
We've been told he invests
in a lot of stuff.

378
00:16:28,360 --> 00:16:31,000
He's a serious guy.
And there's the film crew.

379
00:16:31,040 --> 00:16:33,040
I'm famous, baby.
WOMAN OVER PHONE: Hey.

380
00:16:33,080 --> 00:16:34,760
You look good, by the way.

381
00:16:36,040 --> 00:16:37,520
Can you give me a full body shot?

382
00:16:39,040 --> 00:16:41,440
So basically, these things
that we're doing right now

383
00:16:41,480 --> 00:16:43,760
are our first drops
and the brand

384
00:16:43,800 --> 00:16:45,440
that are going to be taking credit

385
00:16:45,480 --> 00:16:47,920
for all of those things
that I've just mentioned is Drops.

386
00:16:47,960 --> 00:16:50,000
This sounds like a brilliant idea.
Yeah.

387
00:16:50,040 --> 00:16:51,880
We think you should come on
and be a partner on it.

388
00:16:51,920 --> 00:16:54,000
Yeah. Oh, boy.
He's raising money.

389
00:16:54,040 --> 00:16:55,920
This is a clever way to raise money.

390
00:16:55,960 --> 00:16:59,000
I don't have the dough right now.
It's me and Iqram. I soon will.

391
00:16:59,040 --> 00:17:00,960
Iqram doesn't have money.
He's full of shit.

392
00:17:01,000 --> 00:17:04,000
No, no, no, he's join...
He's on the team.

393
00:17:04,040 --> 00:17:07,480
No? Good luck.
No, I don't know, dude...

394
00:17:07,520 --> 00:17:10,000
I'm not... Look... Yeah, I know,
but I'm just telling you.

395
00:17:10,040 --> 00:17:12,360
It's 100 grand. We're going to
a couple of people. No.

396
00:17:12,400 --> 00:17:14,480
Just because they have a nice
house doesn't mean anything.

397
00:17:14,520 --> 00:17:16,560
That's why I have a nice house
because I don't have any money.

398
00:17:16,600 --> 00:17:18,680
What are you talking about?
Of course you got money.

399
00:17:18,720 --> 00:17:21,000
Everyone thinks I do. I do.
It's liquid.

400
00:17:21,040 --> 00:17:23,560
Yeah... It's in the house and it's
in three or four investments.

401
00:17:25,040 --> 00:17:27,800
After not securing financial
interest in Drops,

402
00:17:27,840 --> 00:17:30,040
it seems
like Iqram has gone cold on me.

403
00:17:31,040 --> 00:17:33,040
Iqram's completely disappeared.

404
00:17:36,440 --> 00:17:40,000
Sent him like 10-15 texts over a
matter of a week.

405
00:17:40,040 --> 00:17:42,160
Won't answer my calls.

406
00:17:42,200 --> 00:17:46,000
Clearly, he's either lost
confidence in me or I've like...

407
00:17:46,040 --> 00:17:47,560
Or he's lost interest.

408
00:17:47,600 --> 00:17:49,120
But I know he's on his phone

409
00:17:49,160 --> 00:17:52,000
because he keeps on
posting these catchy songs on Jelly.

410
00:17:52,040 --> 00:17:53,800
Yo, check it out.

411
00:17:53,840 --> 00:17:55,960
We're making progress on our song
to end the war.

412
00:17:56,000 --> 00:17:57,000
Yeah.

413
00:17:58,040 --> 00:18:01,000
# We don't want war

414
00:18:01,040 --> 00:18:02,040
Check that pocket.

415
00:18:04,040 --> 00:18:07,040
So this company has reached out
to me called UNFK.

416
00:18:08,040 --> 00:18:10,240
What are you doing?
What you got on there?

417
00:18:13,160 --> 00:18:15,000
Oh, man.

418
00:18:18,360 --> 00:18:19,560
Yeah, man. I mean...

419
00:18:27,040 --> 00:18:28,400
He's basically created a platform

420
00:18:28,440 --> 00:18:32,400
pranking corporations
into changing, we're shaming them.

421
00:18:35,960 --> 00:18:38,480
It's not a drop, but it's quite
similar because what they're doing

422
00:18:38,520 --> 00:18:41,320
is they're trying to create hype
and like noise online

423
00:18:41,360 --> 00:18:43,280
and then sell something off
the back of it.

424
00:18:43,320 --> 00:18:46,000
But what they want to sell is,
is a meme coin.

425
00:18:46,040 --> 00:18:50,000
Meme coins are a type of crypto
and anyone can create a meme coin.

426
00:18:50,040 --> 00:18:52,160
Yet unlike established
cryptocurrencies,

427
00:18:52,200 --> 00:18:54,560
meme coins have no inherent
value except

428
00:18:54,600 --> 00:18:57,240
what their creators
and owners can convince other people

429
00:18:57,280 --> 00:18:58,440
to pay for them.

430
00:18:58,480 --> 00:19:01,000
UNFK have created
their own crypto coin

431
00:19:01,040 --> 00:19:03,000
and because I've created viral
stunts in the past,

432
00:19:03,040 --> 00:19:05,240
they want me to create stunts
that inflate

433
00:19:05,280 --> 00:19:07,120
the value of their meme coin.

434
00:19:18,040 --> 00:19:19,320
Got it.

435
00:19:19,360 --> 00:19:22,600
I don't know if UNFK fits this
model, but often with crypto,

436
00:19:22,640 --> 00:19:24,840
the hope is that you get
in early enough

437
00:19:24,880 --> 00:19:27,800
that you buy it at a moment
before it blows up

438
00:19:27,840 --> 00:19:30,600
and you pull your money out
when it's at its highest value,

439
00:19:30,640 --> 00:19:33,000
and you make a lot
of money doing this.

440
00:19:33,040 --> 00:19:35,240
Like, I know a lot of people
who make money from this.

441
00:19:35,280 --> 00:19:37,320
I've always been a bit
uncomfortable about it because,

442
00:19:37,360 --> 00:19:39,000
um...

443
00:19:39,040 --> 00:19:42,000
Because my dad said it felt like
a pyramid scheme and,

444
00:19:42,040 --> 00:19:44,360
um, you know, he lost a lot...

445
00:19:44,400 --> 00:19:46,800
They lost money when we were kids
in a pyramid scheme,

446
00:19:46,840 --> 00:19:49,000
so I've always been a bit
sensitive to it.

447
00:20:15,840 --> 00:20:18,080
Let's just have a look
at their website.

448
00:20:18,120 --> 00:20:21,080
I'm, like, playing some game
where you're basically shooting

449
00:20:21,120 --> 00:20:23,520
the guy
who wants to regulate crypto.

450
00:20:23,560 --> 00:20:26,240
Then a builder appears on his head.

451
00:20:27,680 --> 00:20:29,440
No, this is not me.

452
00:20:31,280 --> 00:20:32,640
I wish I had not seen this.

453
00:20:35,000 --> 00:20:37,520
DIRECTOR: But you need the money.
I need the money.

454
00:20:43,040 --> 00:20:44,280
I might not like it,

455
00:20:44,320 --> 00:20:47,080
but this could be the money
that gets Drops off the ground.

456
00:20:47,120 --> 00:20:48,440
Get in.

457
00:20:51,360 --> 00:20:53,400
100 grand from UNFK.

458
00:20:53,440 --> 00:20:55,640
Four to five different stunts

459
00:20:55,680 --> 00:20:58,000
that promote their...
what they're up to.

460
00:20:58,040 --> 00:21:01,000
They're willing to pay $100,000
for it.

461
00:21:01,040 --> 00:21:02,840
So I think that the quicker
that I make those,

462
00:21:02,880 --> 00:21:04,320
the quicker I'll get paid.

463
00:21:04,360 --> 00:21:05,800
OK, great. Go for it.

464
00:21:05,840 --> 00:21:08,520
New York City,
it's a crazy old place.

465
00:21:08,560 --> 00:21:13,000
Do you work in the city? I do, yes.
Can you throw this ball at my head?

466
00:21:13,040 --> 00:21:15,040
Oh. Thanks, man.

467
00:21:17,440 --> 00:21:19,200
I don't know, I just feel like
it's...

468
00:21:19,240 --> 00:21:21,400
This is bad. I'm associating
myself with,

469
00:21:21,440 --> 00:21:25,720
like, basically a political ideology
that I...I don't agree with.

470
00:21:25,760 --> 00:21:27,480
This film is just driving me mad.

471
00:21:27,520 --> 00:21:29,360
Now, because of this whole project,

472
00:21:29,400 --> 00:21:31,480
I'm being forced into making
decisions

473
00:21:31,520 --> 00:21:33,840
that I wouldn't in real life.

474
00:21:33,880 --> 00:21:36,360
I just really want this
to be over now.

475
00:21:36,400 --> 00:21:38,720
I preferred my life when I wasn't...

476
00:21:38,760 --> 00:21:42,400
Literally all I think about
is money now.

477
00:21:42,440 --> 00:21:43,440
Gunnar is...

478
00:21:47,040 --> 00:21:50,000
Now he's basically saying that,
you know,

479
00:21:50,040 --> 00:21:51,360
what we actually said was

480
00:21:51,400 --> 00:21:55,000
that it was based on views
and specific payoffs.

481
00:21:55,040 --> 00:21:57,560
I looked at the value of the coin.
It's gone down.

482
00:21:57,600 --> 00:21:59,680
I don't think they're getting the
pick-up that they hoped they would.

483
00:21:59,720 --> 00:22:02,120
But that's not my job.
My job was to create these videos.

484
00:22:02,160 --> 00:22:04,280
It just feels
like it's not going well.

485
00:22:04,320 --> 00:22:07,200
I suppose I'll just do
the second video.

486
00:22:07,240 --> 00:22:09,000
I'm here at McDonald's and today

487
00:22:09,040 --> 00:22:11,040
we're doing some blind
taste testing.

488
00:22:19,200 --> 00:22:20,800
Crypto bros have pulled out.

489
00:22:23,080 --> 00:22:25,120
So much time has gone into it,

490
00:22:25,160 --> 00:22:27,320
and now they're saying they're not
going to pay for it.

491
00:22:27,360 --> 00:22:29,360
Of course,
like I have no protections.

492
00:22:29,400 --> 00:22:31,080
There's nothing signed.

493
00:22:31,120 --> 00:22:34,000
I was my stupid fault
for rushing this thing

494
00:22:34,040 --> 00:22:36,840
through without a contract in
place or anything.

495
00:22:36,880 --> 00:22:41,360
The reality is UNFK aren't happy
with the videos and the deal is off.

496
00:22:41,400 --> 00:22:44,040
They've only paid us $18,000.

497
00:22:45,680 --> 00:22:49,000
I feel like I've lost $82,000 that
we thought we were going to get.

498
00:22:49,040 --> 00:22:51,000
Let's have a look at the value of
their coin.

499
00:22:51,040 --> 00:22:53,000
That's funny. So basically the last

500
00:22:53,040 --> 00:22:56,000
bump it had was
when we put out the last video.

501
00:22:56,040 --> 00:22:58,040
The currency is almost worth
nothing now.

502
00:23:00,080 --> 00:23:01,640
That makes me feel a bit better.

503
00:23:04,040 --> 00:23:08,000
With 994,000 still to make and
nearly half of my time gone,

504
00:23:08,040 --> 00:23:10,120
my American dream is over.

505
00:23:10,160 --> 00:23:11,640
I need to go back home.

506
00:23:15,200 --> 00:23:18,160
I've spent way too long
in America on things

507
00:23:18,200 --> 00:23:20,200
that haven't really made me
that much money.

508
00:23:21,200 --> 00:23:25,280
Everyone's saying things that could
completely change your life,

509
00:23:25,320 --> 00:23:31,200
but you know, in the end,
it's all just fucking hot air.

510
00:23:32,200 --> 00:23:37,560
Oh, God. Iqram's posted a snappy
video proudly announcing something.

511
00:23:37,600 --> 00:23:39,040
Hey, what's up, everyone?

512
00:23:39,080 --> 00:23:40,760
Sam and I are excited to announce

513
00:23:40,800 --> 00:23:45,160
the JellyJelly coin to support
the Jelly creators on the Jelly app.

514
00:23:45,200 --> 00:23:47,680
You know what the number one
trending meme coin

515
00:23:47,720 --> 00:23:49,160
on the planet is right now?

516
00:23:49,200 --> 00:23:50,440
Iqram launched this coin,

517
00:23:50,480 --> 00:23:52,920
Jelly-My-Jelly,
which was an app when I met him,

518
00:23:52,960 --> 00:23:54,960
and now it's a meme coin.

519
00:23:55,000 --> 00:23:56,280
And...

520
00:23:56,320 --> 00:24:00,920
And now it's got $250 million worth
of money behind it.

521
00:24:00,960 --> 00:24:04,160
IQRAM: We could launch a Jelly token
together and you get some of those,

522
00:24:04,200 --> 00:24:05,400
that money.

523
00:24:05,440 --> 00:24:07,160
The thing of Drops, the reason it

524
00:24:07,200 --> 00:24:08,920
works is because, uh...

525
00:24:10,160 --> 00:24:12,720
I could have
been involved in this meme coin.

526
00:24:12,760 --> 00:24:14,920
I just didn't listen
when he pitched me it before.

527
00:24:14,960 --> 00:24:18,200
Everyone's made money.
Everyone. It's so depressing.

528
00:24:19,480 --> 00:24:24,000
So this one guy managed
to earn more than 2.4 million USD

529
00:24:24,040 --> 00:24:27,760
within just three hours from
JellyJelly token.

530
00:24:30,000 --> 00:24:33,480
And, uh,
the account's called Hitler.Sol.

531
00:24:33,520 --> 00:24:35,160
I could have made a million.

532
00:24:37,200 --> 00:24:40,160
I got money to spend.
You know, I need to do something.

533
00:24:40,200 --> 00:24:42,160
So I'm going all in
on launching my first drop.

534
00:24:42,200 --> 00:24:44,160
Do you want to see it?
I would love to see it.

535
00:24:44,200 --> 00:24:47,160
And this is made by children?
Yeah. Are you actually selling them?

536
00:24:47,200 --> 00:24:50,880
Yeah. They're £100 each.
£100 each? Yeah.

537
00:24:50,920 --> 00:24:52,200
Should I go down?

538
00:24:53,360 --> 00:24:56,120
Do you want to go down the
helter-skelter-type thing? Yeah.

539
00:24:58,200 --> 00:25:00,600
Oh, it's a bit...bit slow.

540
00:25:05,200 --> 00:25:07,760
I've never shot in a sort
of cigarette-themed

541
00:25:07,800 --> 00:25:09,160
football shirt before. No.

542
00:25:09,200 --> 00:25:10,920
We're not trying
to sell them to children, right?

543
00:25:10,960 --> 00:25:13,360
They're just created... The brand is
just created by children.

544
00:25:13,400 --> 00:25:17,240
OK. Ethical Sweatshop.
Jesus says smoke.

545
00:25:17,280 --> 00:25:18,280
Well done, guys.

546
00:25:20,200 --> 00:25:24,160
So we launched the Ethical Sweatshop
trailer yesterday.

547
00:25:24,200 --> 00:25:27,400
We have created the first fully
legal child sweatshop

548
00:25:27,440 --> 00:25:29,680
in Britain in over a century.

549
00:25:29,720 --> 00:25:32,720
And it's doing really well.
GQ did a profile about it.

550
00:25:32,760 --> 00:25:36,160
There's influencers who are now
making these reactive videos.

551
00:25:36,200 --> 00:25:38,160
This shirt was made by
children in a sweatshop

552
00:25:38,200 --> 00:25:40,160
and the company uses
that for their marketing.

553
00:25:40,200 --> 00:25:41,760
So what it's actually going on here?

554
00:25:41,800 --> 00:25:43,760
I'm a little bit concerned
that people think it's a joke,

555
00:25:43,800 --> 00:25:45,320
but this is a real product.

556
00:25:45,360 --> 00:25:49,440
To prove Drops is a viable business,
I reckon I need to sell 1,000.

557
00:25:49,480 --> 00:25:50,480
Let's launch it.

558
00:25:52,200 --> 00:25:54,120
There's already been a sale.

559
00:25:54,160 --> 00:25:56,600
I mean, it's been six minutes now
and we've got eight sales.

560
00:25:56,640 --> 00:25:58,160
Where does this stop? One a minute.

561
00:25:58,200 --> 00:26:00,160
If we can get up to, like, 100
grand, then that'd be good.

562
00:26:00,200 --> 00:26:03,400
It does seem maybe
like they're starting to slow down.

563
00:26:03,440 --> 00:26:05,160
Refresh it again.

564
00:26:05,200 --> 00:26:07,440
Yes. All right.

565
00:26:07,480 --> 00:26:10,200
That was our first sale
in two hours.

566
00:26:11,440 --> 00:26:15,160
I'll refresh just to make sure
there's not been any others.

567
00:26:15,200 --> 00:26:18,160
We sold shirts all over the world.
We sold about 100.

568
00:26:18,200 --> 00:26:21,320
And it means we've made
about £10,000.

569
00:26:21,360 --> 00:26:24,520
Against a million,
that's 1% of the target.

570
00:26:24,560 --> 00:26:26,200
And that was a lot of work.

571
00:26:26,240 --> 00:26:28,200
That didn't do well enough,
basically,

572
00:26:28,240 --> 00:26:31,240
and I don't have the time or money
to make four more physical drops

573
00:26:31,280 --> 00:26:34,520
and products to grow this brand
and sell it for a million.

574
00:26:34,560 --> 00:26:37,080
It's just not a scalable,
realistic idea.

575
00:26:37,120 --> 00:26:39,840
It's not a business model that's
gonna make me a million in 90 days.

576
00:26:40,920 --> 00:26:42,960
So I do have an idea.
I've got another one.

577
00:26:43,000 --> 00:26:44,760
And it's something
that I've learned, again,

578
00:26:44,800 --> 00:26:47,920
from consuming endless
hustle culture, -

579
00:26:47,960 --> 00:26:49,720
all of these people
have their own classes,

580
00:26:49,760 --> 00:26:52,320
educational classes that they sell

581
00:26:52,360 --> 00:26:53,640
in how to make money.

582
00:26:53,680 --> 00:26:56,160
Even people who don't have
huge profiles and stuff

583
00:26:56,200 --> 00:26:58,720
are making money out of these,
selling courses.

584
00:26:58,760 --> 00:27:00,440
I want to show you
absolutely everything

585
00:27:00,480 --> 00:27:04,360
about how I've made over $10 million
selling online courses.

586
00:27:04,400 --> 00:27:07,720
So what I think I will do is...
is do my own one,

587
00:27:07,760 --> 00:27:11,040
is write a three-hour masterclass
about how to make money

588
00:27:11,080 --> 00:27:12,400
and how to get rich.

589
00:27:12,440 --> 00:27:13,960
And the thing is with this is that,

590
00:27:14,000 --> 00:27:16,680
unlike drops,
the sky is the limit.

591
00:27:16,720 --> 00:27:17,960
Like, I can do something once

592
00:27:18,000 --> 00:27:20,840
and then sell it
for an unlimited amount of time.

593
00:27:20,880 --> 00:27:24,920
I can put it up for sale, £100 each,
sell 10,000 - millionaire.

594
00:27:26,720 --> 00:27:28,480
We live in a world
where the richest people

595
00:27:28,520 --> 00:27:29,800
or the most valuable companies

596
00:27:29,840 --> 00:27:32,600
are essentially
just compelling ideas.

597
00:27:32,640 --> 00:27:34,360
Hello, my name is Oobah Butler.

598
00:27:34,400 --> 00:27:37,960
This is the trailer, the launch
video for the masterclass,

599
00:27:38,000 --> 00:27:41,360
for Million Dollar Ideas,
an instructional class.

600
00:27:41,400 --> 00:27:42,640
It's three hours long.

601
00:27:42,680 --> 00:27:44,960
I've hired a professional crew
to shoot it...

602
00:27:46,240 --> 00:27:49,000
..hired a venue,
and I found actual students.

603
00:27:52,200 --> 00:27:53,480
I've had a website built,

604
00:27:53,520 --> 00:27:56,520
paid a third-party company
to publish an article I've written,

605
00:27:56,560 --> 00:27:58,880
calling me a genius,
on Forbes Georgia.

606
00:27:58,920 --> 00:28:02,280
Million Dollar Ideas:
Sharing The Blueprint Of Success.

607
00:28:02,320 --> 00:28:05,560
It's published on Forbes Georgia,
right? So this is the hack.

608
00:28:05,600 --> 00:28:08,200
So now I can say,
"As featured in Forbes."

609
00:28:08,240 --> 00:28:10,160
I've created this stunt
to promote the course,

610
00:28:10,200 --> 00:28:12,760
where I used actors to convince
an actual art collector

611
00:28:12,800 --> 00:28:16,040
into bidding for a random stick
from my brother's garden.

612
00:28:18,840 --> 00:28:23,760
You're all people who collect art,
and I'm interested in the value.

613
00:28:23,800 --> 00:28:27,080
So I want to start at £100.

614
00:28:27,120 --> 00:28:30,120
200. 200? All right.

615
00:28:30,160 --> 00:28:33,160
200. 300. 300.

616
00:28:33,200 --> 00:28:34,600
That just makes me want it,
you know?

617
00:28:34,640 --> 00:28:35,840
THEY LAUGH

618
00:28:35,880 --> 00:28:38,080
Can we have a 400? 400, 400. 400!

619
00:28:38,120 --> 00:28:39,200
Whoa!

620
00:28:39,240 --> 00:28:40,440
Anyone at 500?

621
00:28:42,360 --> 00:28:45,120
500. 500. Easy.

622
00:28:45,160 --> 00:28:46,400
GAVEL BANGS

623
00:28:46,440 --> 00:28:48,920
Sold. OK.
So what you just participated in

624
00:28:48,960 --> 00:28:52,480
was a bit of a social experiment.
Ari and Rebecca are actors.

625
00:28:52,520 --> 00:28:54,080
We're not going to take the £500.

626
00:28:54,120 --> 00:28:57,320
I think, as this goes on TV...
Exactly. It's going to be worth it.

627
00:28:57,360 --> 00:28:59,160
..it will have a value.
It actually will have value.

628
00:28:59,200 --> 00:29:01,040
Do you want it? Of course. Yeah.

629
00:29:01,080 --> 00:29:03,080
I think that will do well
when it comes out -

630
00:29:03,120 --> 00:29:05,560
"I sold a stick for £500."

631
00:29:05,600 --> 00:29:06,880
It's a good idea.

632
00:29:11,680 --> 00:29:14,880
The video is now... The stick video
for the masterclass, the trailer,

633
00:29:14,920 --> 00:29:17,760
has now got two million views.

634
00:29:19,120 --> 00:29:20,520
Forbes. Stick.

635
00:29:21,640 --> 00:29:23,280
I genuinely think this might be it.

636
00:29:23,320 --> 00:29:24,600
I'm being serious here.

637
00:29:24,640 --> 00:29:29,440
Like, if 0.5% of the viewers
buy the masterclass -

638
00:29:29,480 --> 00:29:32,720
like, not a big percentage -
I'm a millionaire.

639
00:29:34,840 --> 00:29:35,840
I think...

640
00:29:37,920 --> 00:29:39,280
I think we're going to do it.

641
00:29:40,720 --> 00:29:45,160
OK, so, um...the Masterclass
has been up for just over a day

642
00:29:45,200 --> 00:29:47,240
and, er...it had one sale.

643
00:29:49,320 --> 00:29:51,480
Another complete waste of time.

644
00:29:51,520 --> 00:29:53,240
There's more money in sticks.

645
00:29:53,280 --> 00:29:54,720
CHATTER AND LAUGHTER

646
00:29:54,760 --> 00:29:57,360
OOBAH BLOWS
That's £5 down.

647
00:29:59,480 --> 00:30:01,080
I think I've got a lifeline.

648
00:30:01,120 --> 00:30:03,640
So Iqram has been back in touch,
finally.

649
00:30:03,680 --> 00:30:07,800
I feel like it would be insane
for me now to have the chance again,

650
00:30:07,840 --> 00:30:10,400
to be back in the room with Iqram
and to just...

651
00:30:10,440 --> 00:30:12,760
..not take up the opportunity.

652
00:30:12,800 --> 00:30:15,480
I think we've got to go.
We've got to go back to New York.

653
00:30:16,640 --> 00:30:19,600
Hey, man. Yo. How's it going?
Good to see you. Yo.

654
00:30:19,640 --> 00:30:22,480
LAUGHING: Sorry about the...
No, man. How's it...?

655
00:30:22,520 --> 00:30:24,320
How you been? How you been?

656
00:30:24,360 --> 00:30:26,080
A lot of shit going on.

657
00:30:26,120 --> 00:30:28,000
I'm working on Jelly
and all that stuff.

658
00:30:28,040 --> 00:30:29,200
Yeah, yeah. JellyJelly.

659
00:30:29,240 --> 00:30:31,000
I didn't mean to disappear
like that. Don't be silly.

660
00:30:31,040 --> 00:30:34,000
But I'm glad we're here. so...
Yeah. No, man, I appreciate it.

661
00:30:34,040 --> 00:30:35,960
I mean, now we've kind of
run out of time on this show.

662
00:30:36,000 --> 00:30:37,400
We're supposed to make the million.

663
00:30:37,440 --> 00:30:38,840
What are you thinking? Like...?

664
00:30:38,880 --> 00:30:41,520
I think we're done. I think we're...
I feel like it's...

665
00:30:41,560 --> 00:30:44,000
OK, look, we might be able
to do something

666
00:30:44,040 --> 00:30:46,720
where I bring you to a couple
of investors I know and be like,

667
00:30:46,760 --> 00:30:51,720
"You invest, like, a million bucks
in Oobah for a percentage..."

668
00:30:51,760 --> 00:30:54,400
Takes 10% of... Of everything.

669
00:30:54,440 --> 00:30:57,440
We're selling... I'm your manager.
"We're selling 10% of him."

670
00:30:57,480 --> 00:30:59,120
"We're selling..."
Yeah, selling 10% of Oobah.

671
00:30:59,160 --> 00:31:01,680
So in that kind of deal,
it's basically everything forever?

672
00:31:01,720 --> 00:31:03,240
Some people don't like it

673
00:31:03,280 --> 00:31:05,400
because it's like they feel like
it owns your life.

674
00:31:05,440 --> 00:31:08,800
But we close this deal?
Boom! A million.

675
00:31:08,840 --> 00:31:10,160
I'm in! Same!

676
00:31:10,200 --> 00:31:13,040
THEY LAUGH

677
00:31:14,200 --> 00:31:17,040
Exactly. Jelly owns 1% of you.
Yeah, yeah. That's what we do.

678
00:31:17,080 --> 00:31:18,160
Sounds like a plan, man.

679
00:31:18,200 --> 00:31:19,920
Well, I think I might have
just got a lifeline.

680
00:31:19,960 --> 00:31:24,120
We can do a deal
that we sell off 10% of me

681
00:31:24,160 --> 00:31:26,520
for the rest of my life
for a million.

682
00:31:26,560 --> 00:31:29,080
So I'd be a millionaire,
and I wouldn't have fucked this up.

683
00:31:30,200 --> 00:31:33,400
Iqram's introducing me to
a friend of his, creator Naz Daily,

684
00:31:33,440 --> 00:31:35,960
who he thinks might be interested
in this deal.

685
00:31:36,000 --> 00:31:37,160
He wants to sell -

686
00:31:37,200 --> 00:31:41,000
auction off - 10% of him
and his future earnings... Mm.

687
00:31:41,040 --> 00:31:42,320
for a million bucks.

688
00:31:42,360 --> 00:31:46,440
Forever. Forever? I may be
interested in buying. Interesting.

689
00:31:46,480 --> 00:31:48,720
10% forever? No way you're serious
about this.

690
00:31:48,760 --> 00:31:52,120
Why? What, you think
that the valuation's too low?

691
00:31:52,160 --> 00:31:54,760
I mean, I think 20 years from now,
you'll look back and be like,

692
00:31:54,800 --> 00:31:57,800
"I made the biggest,
stupidest mistake of my life." Mm.

693
00:31:57,840 --> 00:32:00,080
I would...I would love
to buy 1% of you.

694
00:32:00,120 --> 00:32:01,960
1%? Yeah. Interesting.

695
00:32:02,000 --> 00:32:04,320
It's 10% that's up for offer.
No, but...

696
00:32:04,360 --> 00:32:06,320
Whoa, we have our first investor!

697
00:32:06,360 --> 00:32:08,840
It's multiple people, right?
You think it's better as a round?

698
00:32:08,880 --> 00:32:11,160
No, no, it's a round. You can't do
one person. That's not gonna work.

699
00:32:11,200 --> 00:32:12,720
Then it becomes true slavery.
No, no.

700
00:32:12,760 --> 00:32:16,360
He wants to give you 100k
and he wants, like, 10 million back.

701
00:32:16,400 --> 00:32:18,680
Yeah. No, I don't want ten million
back. I just want to have fun.

702
00:32:18,720 --> 00:32:20,400
THEY LAUGH

703
00:32:20,440 --> 00:32:21,680
That's bullshit.

704
00:32:21,720 --> 00:32:23,160
THEY LAUGH HARDER

705
00:32:24,200 --> 00:32:25,920
Maybe I'll buy 0.5%.

706
00:32:25,960 --> 00:32:28,560
50,000. 50,000.

707
00:32:28,600 --> 00:32:30,760
I can get my team to start it.
We'll just do a little group.

708
00:32:30,800 --> 00:32:32,720
Yeah, I'll start a group first.
But, yeah, basically...

709
00:32:32,760 --> 00:32:33,880
Maybe this works?

710
00:32:33,920 --> 00:32:36,920
It's fucking crazy, man.
That was fantastic.

711
00:32:36,960 --> 00:32:39,520
THEY HIGH FIVE
Yes! I mean, it's happening!

712
00:32:39,560 --> 00:32:43,640
50,000's huge. But to hit my target,
I need to move faster.

713
00:32:43,680 --> 00:32:45,480
So I'm arranging an event
where I invite

714
00:32:45,520 --> 00:32:48,160
as many high-net-worth individuals
as possible

715
00:32:48,200 --> 00:32:51,920
and we hold a live auction of me
and my future earnings,

716
00:32:51,960 --> 00:32:53,720
hosted by Iqram.

717
00:32:55,680 --> 00:32:58,160
It's all going down
in the JellyJelly world.

718
00:32:58,200 --> 00:33:00,280
Look at the value of the coin. Look.

719
00:33:00,320 --> 00:33:01,320
It's dead.

720
00:33:02,680 --> 00:33:04,000
"The backlash over the JellyJelly

721
00:33:04,040 --> 00:33:05,400
"coin has been hilarious to watch."

722
00:33:05,440 --> 00:33:06,480
"Rugged by billionaires."

723
00:33:06,520 --> 00:33:07,600
Another person -

724
00:33:07,640 --> 00:33:08,800
"Absolutely rugged everyone.

725
00:33:08,840 --> 00:33:09,840
"Jail them."

726
00:33:09,880 --> 00:33:12,240
"..justify to the FBI the withdrawal

727
00:33:12,280 --> 00:33:15,000
"of 250 million in 24 hours."

728
00:33:15,040 --> 00:33:16,520
Then Iqram's come out and been like,

729
00:33:16,560 --> 00:33:19,480
"This is not a pump and dump thing.
#jellyjelly."

730
00:33:20,760 --> 00:33:23,920
Maybe it was good that
I didn't get involved with this.

731
00:33:24,960 --> 00:33:27,640
Sunday. 10% of me on the table.

732
00:33:27,680 --> 00:33:29,480
A live round of investing.

733
00:33:29,520 --> 00:33:30,840
So it's happening. Yeah!

734
00:33:30,880 --> 00:33:33,000
I saw this go crazy online.

735
00:33:33,040 --> 00:33:34,800
What, the Jelly coin?
The Jelly coin, yeah, yeah.

736
00:33:34,840 --> 00:33:36,840
What the hell is happening?
Yo, it was insane, man.

737
00:33:36,880 --> 00:33:40,760
This shit went from 0
to a $250 million market cap

738
00:33:40,800 --> 00:33:41,920
in two hours.

739
00:33:41,960 --> 00:33:43,840
Did you make a load of money?

740
00:33:43,880 --> 00:33:46,480
Well, everything is held.
We're holding everything. So...

741
00:33:47,560 --> 00:33:51,560
So that...? I have to be clear -
no-one on the Jelly team

742
00:33:51,600 --> 00:33:55,240
is doing what's called rug-pulling.
Right. This is long-term. Yeah.

743
00:33:59,200 --> 00:34:01,160
Oh! Missed the easy one.

744
00:34:01,200 --> 00:34:03,280
Good game. Good game.
Lovely game. Good game, man.

745
00:34:03,320 --> 00:34:05,800
Whew! Got to take a little break?

746
00:34:05,840 --> 00:34:07,800
Eh? Heh. All done.

747
00:34:07,840 --> 00:34:10,080
If I was Iqram,
and a load of people on the internet

748
00:34:10,120 --> 00:34:12,320
were calling for me to go to prison,

749
00:34:12,360 --> 00:34:14,680
I, like, wouldn't be, like, bragging

750
00:34:14,720 --> 00:34:18,080
and talking about
how much money the coins made.

751
00:34:18,120 --> 00:34:21,480
It went from 0 to 250 million
in less than two hours.

752
00:34:21,520 --> 00:34:22,560
Super viral!

753
00:34:22,600 --> 00:34:24,760
There's something
admirable about him, in a way.

754
00:34:24,800 --> 00:34:28,960
The way that everything that happens
to him, he just spins as a win.

755
00:34:29,000 --> 00:34:30,080
Maybe that's the pitch.

756
00:34:30,120 --> 00:34:35,360
Like, everything that's happened
to me, I just claim it to be a win.

757
00:34:35,400 --> 00:34:38,280
Thank you for coming.
This is my mentor, Iqram.

758
00:34:38,320 --> 00:34:40,520
Million Dollar Ideas,
my educational platform...

759
00:34:40,560 --> 00:34:42,520
This might be a bad idea.

760
00:34:42,560 --> 00:34:44,480
Do I really want to give 10%

761
00:34:44,520 --> 00:34:47,160
of everything I'll ever make
to somebody?

762
00:34:47,200 --> 00:34:49,760
Do I really want to
spend the rest of my life

763
00:34:49,800 --> 00:34:52,200
working with someone
I've never met before?

764
00:34:52,240 --> 00:34:55,560
Yeah, I definitely wouldn't be doing
this if it wasn't for the challenge

765
00:34:55,600 --> 00:34:58,360
and the time
and the constraint and the pressure.

766
00:34:59,560 --> 00:35:01,440
There's a handful
of investors come in.

767
00:35:01,480 --> 00:35:04,320
It's a small group of 30, 40 people,

768
00:35:04,360 --> 00:35:06,200
and they're going to have
the opportunity today

769
00:35:06,240 --> 00:35:09,480
to buy 10% of me for a million.

770
00:35:09,520 --> 00:35:10,680
That is the offer.

771
00:35:10,720 --> 00:35:13,000
Do you take Apple Pay?
THEY LAUGH

772
00:35:13,040 --> 00:35:16,480
Isn't the Venmo guy here? Yeah.
Yeah, he's right there.

773
00:35:16,520 --> 00:35:18,560
If he doesn't hit a million,
there's no round.

774
00:35:18,600 --> 00:35:20,160
I'll only accept the full million.

775
00:35:20,200 --> 00:35:21,800
Everything else
means I'm giving away

776
00:35:21,840 --> 00:35:24,440
a piece of my life forever
for not enough money.

777
00:35:24,480 --> 00:35:28,000
Today is the last chance, really.

778
00:35:28,040 --> 00:35:29,320
Can everyone hear me?

779
00:35:29,360 --> 00:35:31,160
Yeah! Right, welcome.

780
00:35:31,200 --> 00:35:34,200
This is all going to be
slightly weird, and, um...

781
00:35:34,240 --> 00:35:36,760
Right, Iqram, come up!

782
00:35:36,800 --> 00:35:39,360
Come on, everyone. All right.
APPLAUSE SLOWLY BUILDS

783
00:35:39,400 --> 00:35:40,400
IQRAM CHUCKLES

784
00:35:40,440 --> 00:35:44,200
So first, I was told to offer some
credibility to what we're doing.

785
00:35:44,240 --> 00:35:47,640
I started Venmo, and some of
the things I've learned

786
00:35:47,680 --> 00:35:50,280
is you gotta do something crazy
in order to build something big,

787
00:35:50,320 --> 00:35:53,600
so just working with him,
I've seen how things can go viral,

788
00:35:53,640 --> 00:35:57,000
and he's going to be
like the next MrBeast, you know?

789
00:35:57,040 --> 00:36:01,440
A creator that's capable of building
a multibillion-dollar empire.

790
00:36:01,480 --> 00:36:05,480
I've got a soft commitment
from Nuseir, from Naz Daily -

791
00:36:05,520 --> 00:36:07,440
he's going to put in the first 50k.

792
00:36:07,480 --> 00:36:09,640
So, Oobah, without further ado...
Thank you.

793
00:36:09,680 --> 00:36:11,720
APPLAUSE

794
00:36:11,760 --> 00:36:15,720
Yeah. So my name is Oobah Butler,
and I want to make a million.

795
00:36:15,760 --> 00:36:18,560
Million Dollar Ideas.
Forbes covered it.

796
00:36:18,600 --> 00:36:20,080
This brand called UNFK.

797
00:36:20,120 --> 00:36:23,480
We sold out the run,
so it was a complete success.

798
00:36:23,520 --> 00:36:26,080
The product...is me.

799
00:36:26,120 --> 00:36:29,760
I'm going to auction off 10% of me
with a reserve of a million.

800
00:36:29,800 --> 00:36:31,000
That's the opportunity.

801
00:36:31,040 --> 00:36:33,320
Whoever the hell wants to come in
on this thing...

802
00:36:35,120 --> 00:36:38,320
Anyone got any questions about how
this works? Like...? Go ahead.

803
00:36:53,400 --> 00:36:55,760
Well, let's not hope for that.
THEY CHUCKLE

804
00:36:57,000 --> 00:36:59,560
I'm assuming we'll have a "return
the money" clause or something.

805
00:37:05,080 --> 00:37:06,960
I mean, I'm worth more dead
than alive at the moment.

806
00:37:07,000 --> 00:37:08,200
LAUGHTER
Jesus.

807
00:37:08,240 --> 00:37:11,400
I'm telling you now,
no-one has ever done this before.

808
00:37:13,600 --> 00:37:15,640
Oh, do we...? Whoa, whoa, whoa,
do we have a bidder?!

809
00:37:15,680 --> 00:37:18,000
LAUGHING: I think...
Hold on a second. Wait, wait.

810
00:37:18,040 --> 00:37:20,120
Do we have our first bidder?

811
00:37:20,160 --> 00:37:23,240
What's the offer here? We...
Don't accept anything yet.

812
00:37:23,400 --> 00:37:25,200
Whoa, whoa, whoa,
do we have a bidder?!

813
00:37:25,240 --> 00:37:27,160
LAUGHING: I think...
Hold on a second. Wait, wait.

814
00:37:27,200 --> 00:37:29,360
Do we have our first bidder?

815
00:37:29,400 --> 00:37:32,360
What's the offer here? We...
Don't accept anything yet.

816
00:37:32,400 --> 00:37:35,200
Personally? Yeah.
Give us something.

817
00:37:35,240 --> 00:37:37,480
All right. We have our first 50,
ladies and gentlemen.

818
00:37:37,520 --> 00:37:39,960
In for 50 grand right there.

819
00:37:50,480 --> 00:37:52,560
I should say as well...
By the way, just so you all know,

820
00:37:52,600 --> 00:37:54,280
I'm not getting involved
in any rug pulls.

821
00:37:54,320 --> 00:37:56,320
You know, my reputation is...
You know.

822
00:37:59,120 --> 00:38:02,120
So I have the rare opportunity
of being an adviser. So I...

823
00:38:03,840 --> 00:38:05,200
I haven't written a cheque.

824
00:38:08,840 --> 00:38:09,840
100k? Yeah.

825
00:38:11,520 --> 00:38:12,640
I'll consider it.

826
00:38:13,960 --> 00:38:16,680
OK. He's in, he's in. 100k.
Yeah, for real.

827
00:38:18,160 --> 00:38:19,160
We got 100k.

828
00:38:21,040 --> 00:38:23,040
As soon as this round closes,
it closes.

829
00:38:23,080 --> 00:38:25,240
And if we don't hit a million,
it dies.

830
00:38:25,280 --> 00:38:26,760
Is there anyone else
who wants to come in

831
00:38:26,800 --> 00:38:28,480
on the round of buying 10% of me?

832
00:38:30,960 --> 00:38:31,960
Going once.

833
00:38:33,280 --> 00:38:35,120
Twice.

834
00:38:35,160 --> 00:38:37,520
Three times. OK.
You've raised... 200.

835
00:38:37,560 --> 00:38:39,320
Oh, is it...is it not gone?

836
00:38:39,360 --> 00:38:40,840
It's gone, it's gone. That's it.

837
00:38:42,080 --> 00:38:44,320
Thank you very much, guys.
I appreciate it.

838
00:38:48,840 --> 00:38:50,960
Give it up for Oobah.
It takes balls to...

839
00:38:51,000 --> 00:38:54,440
WHOOPING AND APPLAUSE DROWNS SPEECH

840
00:38:54,480 --> 00:38:56,320
CHATTER

841
00:38:57,440 --> 00:39:02,000
We raised 200,000,
so it failed. We failed.

842
00:39:02,040 --> 00:39:03,360
That was humiliating.

843
00:39:04,560 --> 00:39:06,640
Er...I'm kind of done.

844
00:39:06,680 --> 00:39:08,880
I don't want to play the game
any more.

845
00:39:08,920 --> 00:39:11,400
I want out, you know?

846
00:39:11,440 --> 00:39:13,120
I mean, this was fantastic.

847
00:39:13,160 --> 00:39:14,440
Yeah, it was great.

848
00:39:14,480 --> 00:39:16,760
We're going to look back at this
two or three years from now

849
00:39:16,800 --> 00:39:19,040
and safely say we've created

850
00:39:19,080 --> 00:39:21,680
the next fucking Gwyneth Paltrow,
MrBeast. Yeah, yeah, yeah.

851
00:39:21,720 --> 00:39:24,520
Like, this kind of shit fuelled...
Yeah, totally. Does it fuel you?

852
00:39:24,560 --> 00:39:25,920
Yeah, totally.
I'm like, "Yo, fuck it.

853
00:39:25,960 --> 00:39:28,080
"I made Venmo.
What are you fucking talking about?"

854
00:39:42,560 --> 00:39:43,720
And then...

855
00:39:43,760 --> 00:39:44,880
..a lifeline.

856
00:39:44,920 --> 00:39:46,480
All right, let's get to Miami.

857
00:39:48,760 --> 00:39:51,440
So it's 4:19 in the morning.

858
00:39:51,480 --> 00:39:54,520
I'm going to Miami
to try and get a million.

859
00:39:56,360 --> 00:39:57,800
This is one last roll of the dice,

860
00:39:57,840 --> 00:40:00,640
and there's an investor
who's legitimately interested.

861
00:40:00,680 --> 00:40:03,000
So one of the people
who wasn't able to make the auction,

862
00:40:03,040 --> 00:40:05,320
crypto hedge fund manager
Kavita Gupta,

863
00:40:05,360 --> 00:40:07,640
got in touch and wants to meet
in Miami.

864
00:40:07,680 --> 00:40:10,440
She's got $500 million
at her disposal.

865
00:40:10,480 --> 00:40:12,520
She told me she could be in
for the full million.

866
00:40:12,560 --> 00:40:14,400
But I'm worried that
she's also going to ask me

867
00:40:14,440 --> 00:40:15,760
to make a meme coin with her.

868
00:40:15,800 --> 00:40:19,320
If she signs this paper,
then, er...I'm a millionaire.

869
00:40:23,360 --> 00:40:25,240
Hello! Hello.

870
00:40:25,280 --> 00:40:26,680
You're always on the television.

871
00:40:26,720 --> 00:40:30,720
I don't know. Like, Trump is just
pumping crypto like crazy.

872
00:40:30,760 --> 00:40:32,920
They only find only one brown woman
to talk about it!

873
00:40:32,960 --> 00:40:33,960
THEY LAUGH

874
00:40:34,000 --> 00:40:36,080
Oh, I should wear a watch,
at least.

875
00:40:36,120 --> 00:40:38,120
My mum, anyways,
always has a problem

876
00:40:38,160 --> 00:40:40,080
that I don't look rich enough
for her.

877
00:40:40,120 --> 00:40:41,480
OOBAH LAUGHS

878
00:40:41,520 --> 00:40:42,960
She thinks I look poor.

879
00:40:43,000 --> 00:40:45,200
I pitched Kavita
what I'd offered at the auction -

880
00:40:45,240 --> 00:40:47,720
10% of my business
and all my future earnings

881
00:40:47,760 --> 00:40:49,640
in exchange for £1 million.

882
00:40:49,680 --> 00:40:53,720
This whole thing for me
has been about making a million. OK.

883
00:40:53,760 --> 00:40:56,560
And you said earlier,
"Why not a billion?"

884
00:40:56,600 --> 00:40:58,600
Yeah. I mean, I said,
"Why not billion?"

885
00:40:58,640 --> 00:41:01,680
If you're making a million,
that's easy.

886
00:41:01,720 --> 00:41:03,920
But maybe it's easy in my world,
I don't know,

887
00:41:03,960 --> 00:41:05,640
because if you would have
come to me first,

888
00:41:05,680 --> 00:41:08,320
we would have already done
a meme coin.

889
00:41:08,360 --> 00:41:12,120
It is a fad. Like, I would be the
first one to say, like, "NFTs"...

890
00:41:12,160 --> 00:41:16,880
Yeah, yeah. ..because I don't know
any real use case of meme coin.

891
00:41:16,920 --> 00:41:20,360
But if you have followers,
if you have interaction

892
00:41:20,400 --> 00:41:23,760
and real incentives for people
to be part of your community,

893
00:41:23,800 --> 00:41:24,960
it's very simple.

894
00:41:25,000 --> 00:41:27,120
Oobah meme coin
has to be part of it.

895
00:41:27,160 --> 00:41:29,960
What do you predict that,
in ten years,

896
00:41:30,000 --> 00:41:32,080
the valuation of this
whole structure could be?

897
00:41:32,120 --> 00:41:33,600
Your best-case scenario,

898
00:41:33,640 --> 00:41:37,960
definitely anywhere between
$5 billion to $10 billion valuation.

899
00:41:38,000 --> 00:41:41,080
Mm. So this is a no-brainer, then.

900
00:41:41,120 --> 00:41:42,680
KAVITA LAUGHS

901
00:41:42,720 --> 00:41:44,400
So do you think you're in?

902
00:41:46,760 --> 00:41:48,840
Let's do it. Seriously?

903
00:41:48,880 --> 00:41:51,760
Let's do it.
LAUGHING: OK, fine! Let's do it.

904
00:41:53,280 --> 00:41:54,360
Amazing.

905
00:41:54,400 --> 00:41:56,000
THEY LAUGH

906
00:41:56,040 --> 00:41:58,200
OK. So I get 10% of you.

907
00:41:58,240 --> 00:42:00,480
So my lawyer put it together.
It's just a letter of...

908
00:42:00,520 --> 00:42:02,680
I'm ready.
Like, a letter of intent.

909
00:42:02,720 --> 00:42:04,000
With my lucky pen.

910
00:42:08,440 --> 00:42:10,120
Oh, my God, we're doing this.

911
00:42:11,880 --> 00:42:13,600
DRINKWARE CLINKS
Cheers!Cheers!

912
00:42:16,560 --> 00:42:18,080
I think I just...

913
00:42:18,120 --> 00:42:19,280
I made a million.

914
00:42:22,040 --> 00:42:24,560
So mad, isn't it? So fucking mad.

915
00:42:25,960 --> 00:42:29,960
The trials and tribulations
of this whole thing, and then...

916
00:42:31,120 --> 00:42:33,520
..flip of a coin,
a couple of lucky rolls,

917
00:42:33,560 --> 00:42:35,960
and all of a sudden
you're stood on a balcony in Miami

918
00:42:36,000 --> 00:42:38,120
and you've got a million.
£1 million.

919
00:42:40,240 --> 00:42:42,680
It just doesn't feel real to me.
The whole thing doesn't feel real.

920
00:42:42,720 --> 00:42:46,680
It just feels like a kind of game
and...I'm at the end of something.

921
00:42:46,720 --> 00:42:48,520
But, really, truly
what I've just agreed to

922
00:42:48,560 --> 00:42:50,800
is just the start,
isn't it, really?

923
00:42:52,720 --> 00:42:54,840
I'm probably the most
sour-faced person

924
00:42:54,880 --> 00:42:57,480
who's just made £1 million
that you've ever heard.

925
00:42:57,520 --> 00:42:59,040
I just don't...
It doesn't feel real to me.

926
00:42:59,080 --> 00:43:00,680
That's why I'm so...
Do you know what I mean?

927
00:43:00,720 --> 00:43:02,800
I just feel a bit, like...

928
00:43:02,840 --> 00:43:05,480
Sea air - this is really nice -
blowing,

929
00:43:05,520 --> 00:43:07,800
and I'm, like, just allowing my...

930
00:43:08,840 --> 00:43:10,800
..allowing myself
to just take a breath

931
00:43:10,840 --> 00:43:12,600
for the first time in a while.

932
00:43:12,640 --> 00:43:16,840
FAINT MUSIC PLAYS UNDER BREEZE

933
00:43:19,520 --> 00:43:21,000
The meme coin idea?

934
00:43:21,040 --> 00:43:25,440
Yeah, I mean, she seems to think
we can make a lot of money doing it,

935
00:43:25,480 --> 00:43:27,160
and I don't know.

936
00:43:28,840 --> 00:43:30,920
I mean, wouldn't I be
an absolute numpty

937
00:43:30,960 --> 00:43:34,520
not to be blown a little bit
by that? Come on.

938
00:43:36,120 --> 00:43:39,040
My problem with meme coins
is that, ultimately,

939
00:43:39,080 --> 00:43:41,840
it's people at the end of it
who can be exploited

940
00:43:41,880 --> 00:43:45,080
based upon things
that I've said in bad faith.

941
00:43:46,920 --> 00:43:48,760
And that's what happened
with Mum and Dad

942
00:43:48,800 --> 00:43:50,800
in that pyramid scheme in the '90s.

943
00:43:50,840 --> 00:43:53,480
They were sold a dream
and then exploited.

944
00:43:53,520 --> 00:43:54,600
It ruined them.

945
00:43:55,640 --> 00:43:57,440
It's something
I feel vehemently against

946
00:43:57,480 --> 00:43:59,400
and I don't want to do,

947
00:43:59,440 --> 00:44:02,840
but, my God, that's a lot more money
than I thought would be in it.

948
00:44:05,200 --> 00:44:07,000
Dad.

949
00:44:07,040 --> 00:44:08,120
How's it going?

950
00:44:10,560 --> 00:44:13,600
I did it. I'm a millionaire.

951
00:44:13,640 --> 00:44:17,160
Can you tell me about what happened
with the pyramid scheme?

952
00:44:17,200 --> 00:44:18,680
You get drawn in

953
00:44:18,720 --> 00:44:21,920
on the back of people who've
been successful in the business -

954
00:44:21,960 --> 00:44:26,600
or purported to be successful -
when in reality, as I found,

955
00:44:26,640 --> 00:44:30,440
weren't making
hardly any money whatsoever.

956
00:44:30,480 --> 00:44:33,080
Then, slowly,
as it starts to not work,

957
00:44:33,120 --> 00:44:36,360
you think, "I just can't afford
to keep going in this any more."

958
00:44:36,400 --> 00:44:39,360
Then you're left with this...
It's just a massive hole.

959
00:44:39,400 --> 00:44:43,600
You couldn't make it work,
and if you had to make it work,

960
00:44:43,640 --> 00:44:46,320
you were going
to have to rip people off. Right.

961
00:44:46,360 --> 00:44:49,840
Sell somebody a dream
and then just milk them.

962
00:44:49,880 --> 00:44:54,480
Keep the treadmill going,
the conveyor belt of losers.

963
00:44:54,520 --> 00:44:56,280
That comes easy to some people,

964
00:44:56,320 --> 00:45:00,000
but I think to the majority
of people, it doesn't.

965
00:45:00,040 --> 00:45:02,880
Yeah. And then afterwards,

966
00:45:02,920 --> 00:45:06,320
the underlying current
of deception -

967
00:45:06,360 --> 00:45:08,040
it still hurts now.

968
00:45:09,480 --> 00:45:10,720
All right. Love you, Dad.

969
00:45:12,520 --> 00:45:13,800
I told Kavita I was out.

970
00:45:15,240 --> 00:45:16,480
Over the course of 90 days,

971
00:45:16,520 --> 00:45:18,800
I hadn't made the million
that I'd promised Channel 4.

972
00:45:20,520 --> 00:45:21,520
I'd made more.

973
00:45:22,920 --> 00:45:25,720
You see, throughout this process,
I kept thinking,

974
00:45:25,760 --> 00:45:27,840
"This can't be how the ultra
wealthy do it."

975
00:45:27,880 --> 00:45:31,800
And it turns out they're operating
in a different universe.

976
00:45:31,840 --> 00:45:33,960
They don't make money
like the rest of us.

977
00:45:34,000 --> 00:45:37,480
They build value
and then borrow against it.

978
00:45:37,520 --> 00:45:39,800
Loans are the secret weapon
of the super-rich.

979
00:45:39,840 --> 00:45:42,400
Not loans like a mortgage
or a payday loan -

980
00:45:42,440 --> 00:45:45,640
these loans have
absurdly low interest.

981
00:45:45,680 --> 00:45:48,600
And the thing is,
they're not even taxed as income.

982
00:45:48,640 --> 00:45:51,000
Look, if I'd have earned
£1 million in 90 days,

983
00:45:51,040 --> 00:45:55,320
I'd have had to have given £450,000
straight to the taxman.

984
00:45:55,360 --> 00:45:57,520
But if I'd have got
one of these types of loans,

985
00:45:57,560 --> 00:45:58,960
I could play with all of it.

986
00:45:59,000 --> 00:46:01,280
I could buy cars, properties,

987
00:46:01,320 --> 00:46:03,200
social media platforms.

988
00:46:03,240 --> 00:46:04,800
These loans are gatekept

989
00:46:04,840 --> 00:46:06,360
for a select few.

990
00:46:06,400 --> 00:46:08,240
They're not just available
to anybody.

991
00:46:08,280 --> 00:46:10,880
You have to convince lenders
you're worthy of them.

992
00:46:10,920 --> 00:46:12,720
One approach is to lie.

993
00:46:12,760 --> 00:46:16,080
Mr Trump intentionally
misvalued his asset

994
00:46:16,120 --> 00:46:18,840
for the purposes
of increasing his net worth

995
00:46:18,880 --> 00:46:22,240
and inducing banks
to offer more favourable terms.

996
00:46:22,280 --> 00:46:25,480
But I can't break the law,
so I needed another strategy.

997
00:46:25,520 --> 00:46:29,160
Get a genuine offer,
use that to establish my value...

998
00:46:29,200 --> 00:46:33,000
If I had an offer... Yeah?
..for a percentage of my business

999
00:46:33,040 --> 00:46:35,680
and I turned down a million
for that,

1000
00:46:35,720 --> 00:46:36,880
what am I worth, then?

1001
00:46:36,920 --> 00:46:38,560
You're worth 10x, at least.

1002
00:46:38,600 --> 00:46:40,320
..and then take that to the bank.

1003
00:46:40,360 --> 00:46:42,240
You work on Wall Street.

1004
00:46:42,280 --> 00:46:43,600
MASKED VOICE: I do work
on Wall Street.

1005
00:46:43,640 --> 00:46:45,520
I raise millions of dollars
for companies

1006
00:46:45,560 --> 00:46:46,880
in the public and private markets.

1007
00:46:46,920 --> 00:46:48,680
To you, what does it mean
that I've had that offer,

1008
00:46:48,720 --> 00:46:51,360
in terms of your willingness
to lend me money?

1009
00:46:51,400 --> 00:46:54,400
Well, it helps a lot.
It gives me some level of clarity,

1010
00:46:54,440 --> 00:46:56,400
in that there is someone else
in the room

1011
00:46:56,440 --> 00:46:59,360
that would give you
that amount of value.

1012
00:46:59,400 --> 00:47:02,880
At $1 million at 10%,
your valued at $10 million.

1013
00:47:02,920 --> 00:47:04,840
Given that you have a third party

1014
00:47:04,880 --> 00:47:08,040
that has valued you at this amount
from a reputable source,

1015
00:47:08,080 --> 00:47:11,000
then, yeah, I would be comfortable
with 80% loan-to-value.

1016
00:47:11,040 --> 00:47:13,200
So I would give you $8 million
in loan.

1017
00:47:13,240 --> 00:47:15,760
There is a process
that we have to go through,

1018
00:47:15,800 --> 00:47:17,600
but that wouldn't take
any more than two weeks.

1019
00:47:17,640 --> 00:47:21,920
90 days ago, a high street bank
wouldn't lend me a single pound

1020
00:47:21,960 --> 00:47:23,680
towards a business loan.

1021
00:47:23,720 --> 00:47:24,760
Eight million.

1022
00:47:24,800 --> 00:47:29,920
Now? I can get access to £8 million
from Wall Street within two weeks,

1023
00:47:29,960 --> 00:47:32,960
and finally I'm off the conveyor
belt of losers.

1024
00:47:33,000 --> 00:47:34,080
I've joined the club.

1025
00:47:39,520 --> 00:47:41,520
MUSIC: Showtime by Valentino

1026
00:47:50,240 --> 00:47:53,240
Subtitles by Red Bee Media