More Popular Than Traditional Art

Jeremy Clarkson, Richard Hammond and James May attempt to prove that cars can be art by taking over an entire modern art gallery in Middlesbrough and filling it with motoring-related works, including some remarkable creations of their own. In their quest to prove that cars can be more popular than traditional art, the presenters set themselves the challenge of attracting more visitors to their exhibition than will visit a more traditional gallery over the same period, a task that forces them to engage in some unusual promotional activities.
Also on the show, Jeremy is on the test track in a new British supercar, the sensationally fast and sensationally expensive Noble M600.