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All right. So once you've created your own apps and you're ready to put them onto the App Store,
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what do you do then?
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How do you go about it?
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Well, it's actually pretty easy for iOS. And with Apples, that one has always pay them some money.
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So in order to be able to list your apps on the App Store for sale, you have to sign up for the Apple
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developer program, and that is a $99 per year commitment which is not much depending on how much you
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make of the App Store.
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And that will give you some super powers including being able to develop more than three apps per week,
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for example.
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So, essentially, most of your Xcode limits that you've seen in previous tutorials with free accounts
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disappear.
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So your code signing are valid,
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so your provisioning profiles for your apps are valid
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for a year at a time.
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So if you install a testing app onto your phone, you don't have to reinstall it from X code every week,
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as you do with the free accounts.
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So once you sign up for the Apple developer account, and I strongly urge anybody who's thinking about
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doing this to wait until they're ready to put their first app onto the App Store, because as with all
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App project, your estimate of how long it takes is usually a lot shorter than how long it actually takes.
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So given that you're buying into a yearly recurring subscription, I would recommend to just wait until
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you're actually ready to put it on the App Store.
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And then once you are ready and once you sign up as an Apple developer, you get access to iTunes Connect.
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And this is the main portal that you'll be using to upload new apps, manage previous versions of apps, update
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your apps, check out the analytics in terms of how many people are using it,
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where are most of your users based,
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all of that kind of stuff.
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And you can look at, of course, sales and trends, look at how much money you're making per day or per week,
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then you can look at the payments, financials, as well as define users and roles.
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So the rest of them are pretty self-explanatory. But when you're ready to upload your app, the one that
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you want to head into is My Apps. And then once you're here, you want to click the Add Button to add a new
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app. So you select the platform that you want to target.
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You give your app a name and your name has to be unique on the App Store.
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So just search for it on the App Store first.
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It avoids you having to refill this form.
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So if you have a name like Hello, then it's probably quite likely that somebody else has named an app
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called Hello.
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So increasingly, you're seeing longer and longer app names.
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Apple's guidance is that your name shouldn't be a load of keywords.
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So I think you get something like 100 characters, but don't try to fill it all up because it gets truncated
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on the App Store,
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and it's actually frowned upon to have just a bunch of keywords, you know, like, say, if you were a weight loss
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app, calling your app weight loss, Weight Loss, Weight Loss, Weight Loss, it's not going to endear you to anybody
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essentially.
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Give it something that people can actually remember and recognize.
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Okay.
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So the next thing is that you choose your Primary Language so that it knows how to format your listing,
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and then you choose a Bundled ID.
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And this is very important.
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The Bundle ID is this part of your app.
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And once you've signed your app using your developer account, that Bundle ID should show up somewhere in
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this dropdown lists.
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Now, if it doesn't, then you'll have to go to the developer portal, and add it manually,
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and Apple guides you through that.
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But in most cases, you'll see it show up over here.
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Now, the next thing is the SKU, or the stock-keeping unit, and that is something that is just for your
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reference only.
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It's just a way of giving each app a unique ID amongst all your other apps, so that you can identify
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it.
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And finally, you can limit user access, so you can say that maybe the developer doesn't get to change
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the bank account that the money gets paid into,
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et cetera.
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And finally, once you're ready and once you've satisfied all of these requirements, then you can go and
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hit Create.
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Now, once you've successfully created an app, then you get taken to this page. And here, you can change
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the category in which to put your app.
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You can update a Privacy Policy URL.
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You can change the Bundle ID.
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You can set the Pricing,
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so how much you want to charge for the app, whether you want to set any sales periods, whether if there's
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a volume discount, et cetera.
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But the most important part is here.
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This is the part where you submit most of the information for your app.
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And one of the things that you need to provide are screenshots for your app.
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So, in the App Marketing course, we go into detail about how to optimize your screenshots for maximum
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downloads.
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And we talk about that quite a lot over there,
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so I'm not going to repeat that. But essentially, you just need to upload screenshots of your app whist in use
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to specify what should get shown on the App Store listing of your app.
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And then, you enter a Description.
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So in here, you're going to want to put in some of the keywords that you want to target a couple of
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times.
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And you also have a 100 character keyword field.
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And if you remember from the app marketing modules, we spoke about how to do keyword research, how
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to do App Store optimization, and how to try to rank highly for your target keywords. And then you're going
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to submit your Builds.
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So the Build will show up here once you submitted it using Xcode or using Application Loader.
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So in order to do that, you first have to connect a physical device.
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So make sure that you've got your physical device plugged in and connected and you should build your
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app to your physical device, and make sure that it works.
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Then, next, you want to go to Product and you want to hit Archive, and that's going to archive your project.
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And this takes a little bit of time. But once it's done, It'll show you a pop-up. So once that's complete,
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then it's going to take you to an archive of your project.
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And at this point, you want to first hit Validate just to make sure that everything checks out and
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Xcode is happy with you, and then you want to just go ahead and click upload to App Store, then you select
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the development team which is, of course, your account with Apple developer license, hit Choose. And then
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it's just asking you, "Do you want to send this project to Apple?" and you can go ahead and hit Upload.
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Now, once you do, it's going to start a long and arduous process of uploading your app to Apple's servers.
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And that process can take anywhere between 10 minutes to an hour and I've had everything in between.
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Depending on the size of your project, depending on the complexity of your project,
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that process can take a while.
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So don't be in a rush when you're at this stage, basically.
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And once your app has been uploaded and Xcode is telling you that everything's succeeded, then if you
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wait for about five to ten minutes after that, after you get the green tick from Xcode, then it should
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show up over here in your list of Builds.
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Now, that will depend on whether you selected the right Bundle ID right in the beginning,
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so making sure that your Bundle ID, under the General Information is the same as the Bundle ID in your
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Xcode. And all going well, you'll see a version of your app appear here and you can select it.
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Next, you have to upload an app icon. And this has to be, I think, 1024 by 1024 pixels.
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And, again, before you make your app icon, please have a look at the App Marketing Module, so that you can figure
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out how to optimize that icon for the most number of downloads and increase your chances of getting
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more revenue.
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Now, finally, App Preview Information, this is not public at all,
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this is basically where you put down some contact information, so that if your review does not pass, they
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know who to contact and they can e-mail you and tell you to fix something in your app.
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And, historically, Apple have been pretty militant with their reviews.
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They are very serious about their Review Guidelines and you should definitely read them if you have
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not already, and I'll link to it in the text below
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this video. It includes things like, "The App Store is not a place for your Hello World apps."
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And if you are a new developer and you've just built something that's terrible,
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don't upload it to the App Store.
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I'm paraphrasing here, but essentially, that was the gist.
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But anyways, this is for your App Review Information. And this box is actually very, very useful.
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Most people think that it's notes like "What are notes?", but this is actually a place where you can write something
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that shows up for the app reviewer when they're reviewing your app. So it can be really useful to point
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them towards certain things and reduce delays in your review process.
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So, for example, if you implement in-app purchases in your app, you have to have a restore purchases button.
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So if the user updates their OS or if they upgrade their phone, et cetera, that they can reclaim all of their
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paid in-app purchases.
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And sometimes some Apple reviewers really have problems finding that restore button,
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so that could be something that you might want to write to them. Just say on the screen, you'll find the
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button on the bottom left corner, et cetera.
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And trust me, in the past, I've had, you know, five to ten emails just batting back and forth about a button
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and where it is located.
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So it can be really useful to anticipate these problems.
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And finally, you've got a Release option, so whether you want to release it on a particular date, if you've
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got a big press release coming out on a certain day, you might want to time the app release with that, et cetera.
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So that is the gist of how you upload an app to the App Store.
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And this process can take anywhere between one hour to ten hours.
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And never underestimate how much work it takes to complete these fields.
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So give yourself plenty of time, make sure that you've got your screenshots and your app icon ready,
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and that you've got your optimized keywords and your description as well, so that you don't end up typing it on
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the spot because that will usually result in a less than optimal outcome.