Conversion rate optimization. 1
Conversion Rate Optimization C.R.O. refers to the process of optimizing your Web site to maximize the 2
amount of people that take the desired action, you want Like signing up for your news, actually making 3
a purchase on your Web site. 4
As you might have guessed, the conversion part happens whenever people take the specific action you 5
desire. 6
If you run an e-commerce site, for example, a conversion would be when people buy one or more of your 7
products. 8
If you're a blogger, a conversion could be a sign up to e-mail newsletter to optimize your converging 9
make obviously to understand visitors. 10
Paga on your Web site. 11
Even if you don't have any C.R.O. knowledge, there are tools that can help you do just that. 12
Heat maps are a great way to monitor and observe visitor behavior and tools like Crazy Egg or Hot Job 13
will allow you to easily make use of heat map technology. 14
These handy tools that you track, the exact actions your Web site visitors take so you can see all 15
the places they like to click and learn what content they enjoy reading or watching. 16
Hot jar can even screen record each individual visitor action for you. 17
This way you can quickly discover what the strong and weak points of your website are and you can optimize 18
your site to attract more sales leads and subscribers.