Email marketing - email marketing is a vital part of any online marketing tool kit. 1
This is because email marketing provides you with a direct link to an already interesting, targeted 2
subscriber base. 3
However, it's important to do it right. 4
If you spam your potential customers, they'll switch off and quickly unsubscribe to retain as many 5
subscribers as possible and turn them into paying customers. 6
You need to give them valuable content. 7
They want to help them gain trust in your brand. 8
You can also keep in special offers, discounts and coupon codes. 9
But these won't be as effective as giving them the help and information they need if they are considering 10
rebuilding a bathroom, for example. 11
And you want them to purchase bathroom furniture from you, giving them smart advice about how to plan 12
and build a new bathroom will be much more valuable than just sending out a promotional code. 13
Equally, if you know your subscribers are looking to buy a new video camera creating a video blog article 14
that goes into detail about the different types of cameras and their benefits will help them choose 15
the right one instead of pushing people to buy. 16
You should be aiming to subtly persuade them you're the best choice. 17
Learning to create engaging email campaigns and newsletters will help you base your email subscribers, 18
increase your open rate, combat more subscribers into customers. 19
Here are five keepings you must do to further the success of your email marketing campaigns. 20
Plan your email marketing strategy, tailor your campaigns to complement and not compete with your other 21
digital marketing efforts. 22
Get some reliable e-mail marketing software. 23
This one is crucial as you'll need it to send mass mail shots to your list. 24
Look for software that offers you a wide range of options, great template choices and the ability to 25
pay to add unlimited subscribers as your list grows. 26
Focused on building up your email list, you can attract subscribers with lead magnets like e-books, 27
where you can highlight your services and expertise through free, informative many webinars. 28
Create lots of engaging auto respond to content. 29
This is a must do as it saves so much time. 30
It also helps you to stay relevant to your subscribers by automatically sending them useful content. 31
Monitor your results and tweak to improve. 32
You can see where you need to focus. 33
By setting your open right click through rate conversions, unsubscribes and subscriber feedback. 34
MailChimp dot com, it's a superb piece of software. 35
If you're starting a newsletter because it offers you a free account of up to two thousand subscribers, 36
the platform, it's also easy to use and come to the great selection of readymade templates. 37
Plus, it has a design studio and single automation or free of charge.