SEO 1
It's critically important to your online marketing success as nearly 60 percent of all traffic 2
on the Web starts with the Google search. 3
If you add in the traffic originating from other major search engines like YouTube, Facebook being 4
and Yahoo! 5
This figure is even higher with 71 percent of all traffic coming from search. 6
Search engine optimization SEO is the art of getting targeted traffic to a Web site or page from a search 7
engines organic rankings, SEO includes creating high value content, optimizing that content around 8
specific keywords and building high authority backed links. 9
The trick to winning with SEO is to optimize your site for the search engine, you want to rank highly 10
on whether that's Google being Amazon or YouTube. 11
You must make sure search engine sees your site as the best answer to a person set. 12
How the different search engines determine the best result is based on a unique algorithm that evaluates 13
several different factors, including quality of content, back length uptime, traffic and speed. 14
The most important factor is your content quality and the amount of traffic your website gets. 15
If you had to boil a great SEO strategy down to one simple sentence, it would be this you should aim 16
to create a Web site. 17
People love. 18
Search engines are set up to measure several different signals across the Web so they can crawl it and 19
find the most popular Web sites. 20
You can't cheat this, but you can gain search by making sure you send up all the right signals and 21
ensuring their signals are authentic and not artificial. 22
Modern SEO goes far beyond meta tags and back links. 23
You also need to get up to speed with featured snippet, rich snippets, video snippet, voice set and 24
video SEO as well as Google rank brain. 25
We'll take a deep dive into all these areas and how you can use them to turbo charge your marketing 26
results later in this course. 27
Before you do anything else SEO related, you need to focus on your content to assess whether the search 28
engines will like and score it highly. 29
If you're publishing text based content, for example, then you should know Google hates your articles. 30
Google's highest ranking articles all have a word count between nineteen hundred to twenty two hundred 31
words. 32
This is a search to get comprehensive information from a helpful article that addresses the exact issue. 33
The searchers querying about. 34
Evergreen content is best, an article on the top four best smartphones. 35
It's going to go out of date as fast as new models are released near constantly. 36
An article like that is only good for a short period of time and won't generate continuous hits over 37
a longer period. 38
If you're creating tech space content, the most important factor is how unique it is. 39
If you haven't taken the trouble to ensure your content is fresh and original and it just Lezley using 40
the same phrases and keywords as everyone else, then you're not going to score highly in this course. 41
You will learn smart trick that will help you cleverly choose your words so you rank above your competition. 42
The trick is to use certain words and place them in specific spots and you'll discover exactly how to 43
do this in later lessons. 44
If you apply our tactics, you'll boost the search engine ranking your text based content get even if 45
you already rate well. 46
And even if your content isn't a popular or overcrowded niche. 47
If you want to keep people reading, it's also important to include visuals in your text. 48
Although the switch off use clean layouts with plenty of subheadings to break up blocks of text and 49
incorporate pictures, charts, infographics and video to annotate your copy. Video is especially effective 50
Studies have found. 51
Visitors will spend much more time on pages that have this type of content embedded. 52
Layout is important, too, as misplaced or awkwardly positioned, multimedia will only confuse your readers. 53
In this course, you'll learn how to create great layouts that encourage people to stay engaged with 54
your content. 55
Getting good reviews from your professional peers or recognition from people in your industry sector 56
is another way to boost your position and search. 57
Google uses the eco system, which looks at the expertise, authority and trustworthiness of your site 58
to assess the legitimacy of your content and will rank you accordingly. 59
It's helpful to think of the system as a kind of Internet credit check, which you can build up and 60
strengthen by taking certain actions. 61
Backlinks are a great way to improve your score as Google tracks these to see how many people are linking 62
back to your page. 63
Lesser known sites give you a smaller score, while more popular Web sites give you a better boost. 64
So it's wise to try and get props from the bigger players. 65
It's also much better to have relevant links from sites within your niche rather than general links from 66
random sites. 67
So focus on targeting those sector specific sites. 68
Authors are also crucial. 69
And if you can always attribute your content to recognize expert or people who have high schools, this 70
factories ultra important when it comes to building your brand's authority and protecting its reputation 71
as both people and search engines will look to see if the information you're putting out there comes 72
from credible sources. 73
Google also looks at your mentions to see what others are saying about you on other sites. 74
If a lot of people are trashing your brand on high authority sites, this will negatively affect your 75
school. 76
On the other hand, if your content had lots of likes and positivity, this will give you a big boost. 77
To ensure your content meshes well with search engine algorithms, you need to make sure your website 78
is laid out clearly. 79
So Google can easily call it for keywords. 80
You should aim to even need to bide up your page intersections instead of just posting everything as 81
one big blob. 82
This will not be a Google. 83
It will also help your readers and encourage them to stick around. 84
Finally, don't forget Google ranking factors, you don't have to master all 200 to succeed. 85
Instead, you focus on the smaller set of factors that will make the biggest difference to your search 86
position. 87
Top six SEO success tips you can follow to boost to discoverability. 88
Place your main key word early. 89
Use your primary keyword as high up in your content as possible, preferably in the first 25 words at 90
Google places more relevant on ten that appear at the top of the Web page. 91
Be original. 92
Use unique titles alongside fresh descriptions, content, meta description tags and image old text 93
because Google will score you much higher. 94
In fact, they've even stated that to rank well, you must avoid having duplicate or need duplicate 95
versions of your content across your site. 96
Tweak your title tag. 97
Use one keyword pair title and front date or keyword by using it as early as possible in your tag. 98
Spend some time thinking up and creating engaging in compelling titles that will make people stop, 99
click through and then share the more click 3s and shares you receive, the higher your SEO ranking 100
will climb. 101
Optimize your site loading speed. 102
This is an important back trick. 103
You want to rank highly. 104
So much so. 105
Google explicitly say so in their policy, despite not typically mentioning ranking factors. 106
Compress your images, use lightweight themes and consider using lazy loading, which can boost your 107
site speed by up to 50 percent. 108
Monitor your ranking. 109
Use a Google search console to track to progress, particularly the performance coverage and enhancements 110
reports. 111
The performance report will allow you to track your keywords. 112
Discoverability and click through rate, allowing you to see what works and what doesn't. 113
This will help you refine your approach over time. 114
Use coverage to check for any indexing errors and fix these as soon as possible, indexing errors may 115
mean Google can't scrawl your site. 116
So it's important to get rid of them to ensure your page can be found. 117
Enhancements will let you assess your mobile usability, a vital factor considering how many people 118
access content through their smartphones. 119
Google's index is now mobile first making it even more important to ensure this area is optimized. 120
Use intenal linking 121
Ad links from one place to another on your site and use keyword rich anchor text to tell Google what 122
your page is about. 123
Make sure detect and 124
Always include your main keyword to maximize the effect. 125
Don't just link random pages, though. 126
Make sure the pages you link are relevant to each other to ensure an optimum score. 127
You can use internal linking to boost pages that have a low link authority helping to boost their Google 128
score. 129
A great way to do this is to link older pages, which tend to have a higher link authority to newer 130
content.