We will be talking about technical assistance next, you're going to learn about all the things related 1
to technical skill, like crawling and indexing, XML site maps, duplicate content, structured data 2
or flying, and lots more technical. 3
SEO is one of the most important parts of search engine optimization, and you need to make sure that 4
your website is fully optimized for it to be Kraul by Google. 5
You need to make sure that your technical SEO is up to speed in this guide will help you achieve that. 6
So we are going to start from technical SEO fundamentals. 7
Specifically, we'll be covering what technical SEO is and why it is really, really important in 2020. 8
And we'll also show you what is and what isn't considered as technical SEO. 9
So what exactly is technical SEO? 10
To summarize, Technical SEO is the process of ensuring that your Web site meets the technical requirements 11
of search engines in order to improve organic traffic. 12
Some important elements of technical allessio include crawling and indexing, rendering and website 13
architecture. 14
So why is Technical SEO important? 15
You can have the best Web site with the best content, but if your technical SEO is messed up, you 16
are not going to perform well in the search rankings. 17
To put it simply, Google needs your technical SEO perfect in order to rank it and in order to find 18
your Web site and crawl and index the pages of your website, which is why Technical SEO is really necessary. 19
But that is not all. 20
That's just scratching the surface. 21
Even if your site's pages are indexed, that doesn't mean your work is done. 22
There are a lot of other factors which go into improving the technical SEO of your Web site. 23
For example, your site needs to be fully optimized, free of duplicate content, fast loading, mobile 24
friendly and a lot of other things which include the technical optimization aspects of SEO. 25
You don't have to go into much detail, but the easier you make it for Google to access your content, 26
the better chance you have to rank. 27
So how can you improve technical SEO? 28
Some of the factors you can work upon and technical SEO is JavaScript, XML, site maps, site architecture, 29
you URL structure, structure, date of content, duplicate content rattlin canonical tags, 404 pages, 30
301 redirects. 31
And even that is not all. 32
Fortunately, you're going to read about all of them and more in the guide. 33
Let's start with site architecture. 34
Architecture should be the number one step of your technical SEO campaign even before crawling and indexing. 35
This is important because most of the crawling and indexing issues happened due to poorly structured 36
Web sites. 37
So you can decrease the error rate of your website by improving your site architecture and then you 38
don't need to worry about indexing issues. 39
Another thing is that your site architecture influences almost everything you do on your site. 40
From Yarl's to your site map, everything is influenced by your site architecture. 41
So it should be the main thing you start your campaign from focusing on site architecture will make 42
your SEO tasks a lot easier. 43
So how do we start? 44
First thing is using a flat organized site structure. 45
So what exactly is site structure? 46
It is how all of the pages on your website are organized and it is always better to have a flat site 47
architecture. 48
To put it simply, all your sites pages should be only a few links away from one another. 49
It is really important because it is structured this way. 50
It becomes far easier for Google to crawl your site and to index your pages. 51
You also have to make your site super organized and not messy. 52
Messy structure usually creates orphan pages, which are pages which don't have any internal links pointing 53
to them and which makes it hard to fix idea and indexing issues. 54
Second thing is to have a consistent URL structure. 55
You don't have to overthink it. 56
You just have to follow a consistent you are a logical structure. 57
It can help people to make sense of where they are. 58
And additional information in the euro can provide extra information to Google, which will help your 59
site. 60
One very important thing is breadcrumb navigation. 61
Breadcrumb navigation is super SEO friendly because they automatically add internal links to category 62
and sub pages on your website, which helps to organize your site structure. 63
Another thing is crawling, rendering and indexing, you will get to know how to fix crawl errors and 64
how to send search engine spiders to pages on your website, you have to first spot the indexing issues 65
on your website. 66
You can do it in three ways. 67
First is coverage report and Google search console. 68
This report lets you know if Google is unable to fully index the pages which you want indexed. 69
Another option is a tool called Screaming Frog, which is the world's most famous crawler. 70
And it is really, really good. 71
You can use it to crawl your whole Web site. 72
You can also use RF site audit tool, which will give you the overall technical help of your website. 73
The biggest problem in technical allessio indexing is getting the pages in your Web site indexed flat 74
site architecture usually prevents this issue from happening because if you implement a flat site architecture, 75
your deepest page will only be three to four clicks away from your home page. 76
Google stated that XML site maps are the second most important source for finding the URLs. 77
So you might want to double check that your site map is all good. 78
You can do this by going in Google search console and looking at site maps. 79
You can also go to Google search console and inspect if you are ls on your website are getting indexed 80
or not. 81
Another really important thing is to not have thin and duplicate content on your Web site. 82
If your website is filled with unique content, then you probably don't need to worry about this. 83
However, duplicate content can be present on your site without you realizing it. 84
The same goes for thin content. 85
Both can overall hurt your site ranking, so it's worth finding and fixing about. 86
You're going to learn exactly how to fix this issue. 87
In this section, you can use a tool to check your website for duplicate content. 88
There are two tools which are really great. 89
First is Raven Tool's site auditor, which can show your website for duplicate content or thin content. 90
You can also use RF site audit tool to check your site for duplicate content. 91
You'll also have to check if your site is not using content from other sites, which you can do with 92
a tool called copy scape. 93
Most of the sites are going to have pages with some amount of duplicate content in them, which is OK. 94
However, if those pages are getting indexed, then that can be problematic. 95
This problem can be solved by adding the noindex tag to those pages, which tells Google and other search 96
engines to not index the page. 97
There is one more option to solve the problem of duplicate content, which is canonical. 98
Your URLs canonical tags are used for pages which have very similar content on them, but with minor 99
differences like in e-commerce sites. 100
Canonical tag allows Google to only index the main page of the website and to ignore the copied pages. 101
We'll be talking about one really important issue, which is the speed of a Web site. 102
You can directly impact your website's ranking by improving the page speed of your website, and it 103
can make a significant dent in your organic traffic. 104
There are three ways in which you can do that. 105
First is reducing the Web page size. 106
In a study, we found out that a page's total size correlated with load times more than any other factor, 107
which means that you can compress images and cash out your site. 108
But it is going to do nothing. 109
If your pages are huge, you can reduce the size of your Web page to improve the site's speed. 110
You also have to set up the CDs correctly, which you can check rom web page tests. 111
Dog eliminating third party scripts also adds an average of 34 milliseconds to the load time. 112
Now we will tell you some extra technical SEO tips. 113
If your site has different versions of your page for different countries and languages than the flag 114
tag can be a huge help. 115
Also, having dead links on your website is not as bad as having broken internal links. 116
Broken internal links make it harder for Google Bot to find and crawl your website pages. 117
Structured data is another trend and setting it up increases your click through rate and gives some 118
of your pages rich. 119
Snippets, which will indirectly help your SEO efforts be mobile friendly is a really important aspect 120
of technical SEO, and your website can get a ranking decrease if your site is not mobile friendly. 121
This has been a summary about technical SEO. 122
Now we will be talking about some case studies and you can see how it can help your SEO efforts. 123
Case Study one. 124
When Felix Nordon audited one of his clients websites for technical issues, he found out that there 125
were no internal links. 126
The clients were publishing a ton of high quality content, but the traffic and rankings were not improving. 127
That's when Felix decided to add internal links to their high priority pages, content pieces, product 128
pages and pieces of related content. 129
This provided them a 250 percent traffic boost. 130
Within a week of adding these internal links, you can read more case studies by reading the blogs given 131
in the resource section or watching the videos.