Local SEO - local SEO is becoming an increasingly important factor as 46 percent of all searches in 1
Google have a local intent. 2
According to Google near me, searches have grown at an even faster rate. 3
One hundred and fifty percent more than normal local based searches. 4
With 74 percent of all consumers, he set for a local product or service going on to visit a store that 5
day. 6
You want to get in on the action? 7
Here are the major factors Google considers when ranking a business for local search. 8
Make sure you optimize the so you can get found by relevant customers easier and faster. 9
Top Google, local search ranking fact is. 10
Location, the person is searching from number of net citations. 11
This is relevant to map rankings, knap citations and for name, address, phone number, and the more 12
they are mentioned, the more they help Google a fan that you are a local business. 13
Whether or not the brand has a Google my business listing. 14
Key word used in Google, my business profile. 15
Amount of positive or negative online reviews. 16
Key words used in online reviews. 17
Number of check-ins logged at the brand location. 18
Number of shares on social media. 19
Google Maps star rating for the brand. 20
Make sure you monitor your map ranking Google's map pack is a set of three local business results with 21
a map of their locations pulled from Google Maps. 22
That's given to users who search for a business near them. 23
It's also displayed when Google thinks it's relevant, even when users haven't used the local search 24
location. 25
So it is an important factor you need to consider. 26
Don't forget local organic search results. 27
Even though the map pack is becoming increasingly more relevant and the results are displayed above 28
organic search, you don't want to neglect traditional local search to score highly in local organic 29
rankings. 30
You need to do proper keyword research using a tool such as Yelp suggest or Google suggest and use the 31
Google keyword planet to take a deep dive into data for specific geo locations. 32
Include your main keyword in your title tag, and you you are real and make sure you've optimized your 33
website SEO with relevant local search keywords include quality, authoritative back link to in order 34
to drive maximum traffic to your page. 35
Most importantly, set up and take care of your Google, my business profile. 36
To do this and to Google my business in Google set and click through to set up your Google my business 37
profile. 38
Add your information, including opening hours, photos and videos. 39
It's smart to keep your Google my business listing updated. 40
So try and add news every single week. 41
In this course, you'll find tutorials that will help you understand why you should never underestimate 42
this extremely powerful marketing tool. 43
If you're in a hurry, you can follow a fast track guide. 44
But the complete beginners we recommend are two hours step by step waterproofed tutorial on many of 45
the blueprints shown in this course. 46
You'll see why Google my business is crucial for your brand. 47
What's to to your local business? 48
WhatsApp is a fantastic tool to implement in your local business marketing, as it has so many you says 49
you can use it to reduce call center costs or do away with the need for actual cool stuff entirely by 50
using A.I. bots to answer your customers queries and direct them to further help resources. 51
Because WhatsApp is such a popular application, it's familiar to a vast number of people, which makes 52
it much easier to setup customer support using this platform. 53
You can use WhatsApp to push important service announcements and updates to your customers phones. 54
And you can also use it to send out notifications on order status, including dispatches and deliveries. 55
It can be used to set up appointments and to remind customers of upcoming appointments without the need 56
to use text messaging services. 57
If you're the owner of a local service based business, you can even take and book orders using the 58
app, then use it to send out helpful reminders. 59
WhatsApp's handy labelling function helps you to separate the different types of messaging you send 60
out. 61
While the quick reply speech lets you save and reuse frequently sent messages. 62
This saves you a lot of time when it comes to answering the most common queries. 63
What's up? 64
Business profiles allow you to share important information with your customers, like your address, 65
business description, email address, phone number and Web sites. 66
You can use automated messages to set in a way response when you can't answer your customers. 67
Allow me to tell them directly when they can expect a human response. 68
You can also use the greeting message feature to share your current promotions and introduce customers 69
to your brand. 70
When it comes to your promotions, you can use WhatsApp to share videos, audio clips, PDFs and Docx 71
files without any of the size or file limitations. 72
Email text messaging typically comes with. 73
If you have a local business, WhatsApp is a fantastic promotional tool that you should seriously consider 74
incorporating into your digital marketing approach.