Podcast's marketing. 1
The popularity of podcasts is growing fast, with an average of 32 percent of adults in the US alone 2
listening to at least one podcast in the last month. 3
This percentage has grown by 10 percent compared to a decade ago. 4
Research conducted by Nielsen shows that podcast listeners come from an ideal consumer demographic. 5
For many marketers, as they tend to be relatively affluent, young and highly educated. 6
Advertising by a podcast is extremely cheap, especially when compared to radio ads or TV. 7
This makes it a great way to promote your own content, attract a bigger following, or get the word 8
out about your business, product or service. 9
Eight easy steps to get started with podcasting. 10
Choose your core objective. 11
Is it for networking purposes to raise brand awareness, to monetize or to directly combat? 12
Choose your topic, go as near as you can hear, but make sure the topic is relevant to your goal and 13
will target your ideal audience. 14
You also should make sure the topic you pick has a big enough audience and that you can go in depth 15
enough to produce material to cover several episodes. 16
Select a format, you'll need to choose whether your podcasts will be a one off episode or part of a 17
series. 18
You'll also need to decide whether it will be discussion based, an interview or more of a how to. 19
With tips and handy strategies. 20
Choose a name. 21
This is an important step as it can make or break whether people click free to listen. 22
Your name should be short, catchy and easy to remember and should clearly describe your podcast content. 23
Ideally, it should have the relevant matching dot com name available. 24
Outline your recording schedule. 25
First, decide how regularly you're going to publish. 26
Then sit down and script out your first installment outlining the cool points that you want to cover. 27
Finally, schedule your podcasts into your content creation calendar. 28
Prepare your equipment. 29
You don't need much kit. 30
As you can record your first episode using nothing more than your phone or laptop. 31
Minimize any echoing by placing yoga mat debate or rugs on the floor. 32
Record and edit, there are some superb free software choices, including audacity and anchor, as well 33
as paid pro options like Adobe Audition. 34
Hosting a podcast to get people to listen to your podcasts, you'll need a podcast host so your audio 35
files can get assigned RSS feed that the various podcast apps can pick up on. 36
Podcast hosting is built into the anchor platform. 37
But if you want to use other software, you'll need to first sign up to a podcast, guys like Buzz Sprout 38
or Transistor and then upload your files. 39
Don't forget to optimize your podcast settings to help podcast directories, learn what your podcast 40
is about. 41
You need to enter information that will help you get properly categorized. 42
Make sure you add your title description, category's artwork and any other relevant detail that will 43
help get you found and include keywords in your title and description to boost discoverability. 44
Bonus clip. 45
Most people listen to podcasts on Apple podcasts where you have roughly eight weeks to get featured 46
in the new and noteworthy category after you launch an episode. 47
If you can get lots of downloads, positive reviews and subscriptions to your podcasts, you may get 48
featured in this category. 49
Try and intensively promote each podcast episode as soon as possible after they are published as getting 50
featured this way, will give your podcast 51
a huge boost in audience