Google ads, Google ads are a great way to boost your brand profile, generate more leads and traffic 1
and gain more conversions. 2
The Google ads platform focuses on pay per click PPC ads where advertisers pay per impression on an 3
ad, PPC marketing is a tailorable affordable form of web marketing. 4
But to succeed and not waste money, you must take the right approach. 5
Typically, it takes many years of experience to gain the in-depth knowledge necessary to get the most 6
out of your PPC campaign. 7
With this course, we aim to get you on the road to success faster, and as long as you are willing 8
to put the work in and apply our techniques and strategies. 9
You'll be well equipped with everything you need to succeed. 10
There are four main types of ads you can run on the Google platform, search ads, text ads that are 11
displayed with search results. 12
When people use Google to look for this information, display ads, image based ads that are displayed 13
on websites in the Google display network, video ads, YouTube ads that last between six and fifteen 14
seconds long. 15
Google shopping ads showcase products from your catalog to an already interested market sector, great 16
for targeting and retargeting. 17
The strength of advertising with Google lies in its massive market reach and the ability it gives you 18
to create highly targeted campaigns with Google ads. 19
You can drive quality traffic to your brand, garnered it from people searching Google for products 20
and services similar to the ones you're offering. 21
To boost your reach, ads from Google often feature across other platforms, including YouTube blogger 22
and the Google Display Network. 23
Another great feature of Google ads is the Google Ads Analytics Dashboard, which allows you to monitor 24
the performance of your ads over time. 25
This helps you home the effectiveness of your Google ads and adjust your content and target audience 26
for a more optimal return on your investment. 27
It's definitely worth investing in Google ads as even if you're ranking well organically, your results 28
are likely to appear lower than those who have paid to promote. 29
There are some steps you can take to ensure a better run on your ad expenditure. 30
Here is some handy tips to create an winning Google ad campaigns. 31
Niche down your keywords. 32
Using too bland keywords will put your ad in front of the wrong audience and won't deliver you as many 33
click throughs. For best result monitor which keywords generate the highest amount of clicks can match 34
these with your ad content. 35
Make sure you ad content is relevant. 36
If your keywords are getting searched for, but your head, your own body copy doesn't reflect these. 37
You won't get as many clickthroughs. 38
It's no good just using popular terms, you add content need to reflect that what you're offering is relevant 39
to what people are searching for. 40
Create emotive ad content. 41
Customers won't click if you add copies, blah, or doesn't strike a strong emotion. 42
Ideally, your copy should be directly addressing people's desires or worries and also should offer 43
them a solution they need. 44
Improve your Google PPC. 45
Quality School. 46
Google uses your PPC quality school QS to decide how you add should rank. 47
The higher your quality school, the better your position will be. 48
This goes back to then how relevant your landing page and adds up to the keywords you've selected and 49
also assesses your expected click free rate. 50
There are four main components to the PPC quality school system. 51
Quality school, an estimate of how relevant your ads, keywords and landing page are to a person who views 52
your ad. 53
Landing page experience weighs up how relevant and helpful your landing pages to browse is. 54
Click on your ad. 55
Ad relevance - monitors how close your keyword matches the main message in your ads? 56
Expected click through rate, CTR. 57
Assesses the likelihood of your ad being clicked when it is shown. 58
This school will be based on the past peak through performance of you at. 59
There are several ways to improve your Google PPC quality school, feature relevant keywords and ensure 60
your ad copy matches your keywords and landing page. 61
Use keywords in your ad tech to show people your ad is directly relevant to their search. 62
Ensure your landing page is helpful to the market set to your targeting with your Google ad on your 63
landing page. 64
Make use of groups of key words that directly relate to your ad theme instead of generic one word keywords. 65
Say, Islington Organic Spa, not spa. 66
Make sure you add copies relevant to the people you are to stay in your ads, to say they are more likely 67
to click. 68
Consider making more specific ads so you can go niche with your message and focus on a single product 69
or service. 70
Experiment. 71
You'll definitely need to try different combinations of keywords, content and audience targeting to 72
arrive at the best results with Google ads. 73
Google automatically rotates all ads within ad groups. 74
You set up a small display of top performing ad more frequently. 75
After a while, you'll be able to see which ads get more click through. 76
Which is one way of learning what content works best. 77
Consider switching to the Google ads, rotate option, Google ads, default setting is optimized. 78
And this is set to show your best performing ads based on their click through rate. 79
However, research has demonstrated that clickthrough rate is not always the best measure of success. 80
It's often better to measure the performance of your PPC ads by conversions like sales leads, sign 81
up downloads. 82
Switching to the rotate option in Google ads, Dashboard allows you to override the optimise setting. 83
So Google will display all the ads you have in one group equally. 84
When all your ads receive the same number of impressions, you'll be able to compare what really delivers 85
you those conventions you want as analyzing your performance will be far easier when every ad receives 86
a similar view. 87
Count. 88
Optimize your landing page. 89
Once users click through to your page, what they experience is just as important as your ad copy. 90
Make sure your landing page matches the tone of your ad and is optimized for conversions. 91
Use an attractive layout and the same keywords as well. 92
Ensure your content hits browsers pain points and that you're offering people a solution that will solve 93
a problem they have. 94
Make use of add extensions, add extensions, let you supplement your Google ad with one of five additional 95
features for no extra cost. 96
You can select from a site link, call button location info or app download link or can choose to showcase 97
an offer instead.