Hi and welcome to our introduction to the basics of digital marketing, social media and SEO, make 1
sure you're sitting comfortably as you're about to get a comprehensive overview of everything related 2
to digital marketing, social media and SEO 3
If you want to be successful online today, you must have strong digital marketing skills, as Internet 4
business has never been more competitive in this introduction will outline the basics of SEO, digital 5
marketing and social media and break each of these topics down so you understand the most essential 6
things you need to know. 7
You'll learn key tips for Facebook ads, Google ads, Instagram, email and Twitter marketing, growth, 8
hacking and so much more. 9
After this taster, you'll be primed to understand the basics of marketing online. 10
We'll go into much more detail on each topic and later videos so you'll be able to master each of the 11
topics we touch on here. 12
In this video, we've outlined the most crucial pieces of information on the most important topics related 13
to digital marketing, social media and SEO. 14
This is a core first step on your learning journey as it will help you to quickly lay down the foundations 15
and is a great place to start if you want a career in digital marketing or want to be successful marketing 16
online. 17
So what exactly is digital marketing? 18
Digital marketing is vital if you have a business or want to sell anything online, even if you're just 19
looking to build a profile, you need a strong Internet presence if you want people to know you exist. 20
The purpose of digital marketing is to raise awareness, connect with people who are interested in what 21
you're offering, and persuade them to take actions you want. 22
It uses digital forms of communication like the Web, smartphones, social media platforms and search 23
engines as a medium to reach potential customers. 24
Just like traditional marketing. 25
Digital marketing is about finding prospective customers and broadcasting your message to them in the 26
right place, in the right tone, and at the right time. 27
Digital marketing has one major advantage over traditional marketing, as you can use analytics tools 28
to monitor your campaigns in real time so you can swiftly adjust your approach. 29
Typically, it would cost more and take longer to make these kinds of adjustments. 30
But with digital marketing, it's easier to course correct than it would be if you had invested in a 31
print ad. 32
Let's talk about what a social media social media is an umbrella term to describe online platforms focused 33
on community based communication such as Facebook, Twitter and Instagram. 34
Platforms like this use content sharing and post interaction, and most of the content there is is being 35
produced by the users of the platform, not the owners. 36
Social media also includes curation sites such as wikis, as well as professional networking platforms 37
like LinkedIn. 38
Due to the massive reach of social media, its social media marketing skills are now essential for anyone 39
looking to attract the maximum number of customers online. 40
Let's talk about SEO now. 41
So what is Seo SEO or search engine optimization is the science of attracting specific types of traffic 42
to a website using a search engine to Master SEO. 43
You need to create high value content with high authority back links and include keywords in that content 44
that your ideal customer search for SEO is never a one size fits all solution. 45
To be successful, you must take a bespoke approach. 46
That means you need to optimize your site for the type of search engine you want it to rank highly on. 47
Like Google, Amazon or Bing. 48
SEO typically focuses on scoring highly organic search results, not paid or sponsored traffic. 49
But you can also use it in paid ads to maximize their reach. 50
As search engines attempt to give the most suitable answer to each person's search query, you must 51
ensure a search engine views your site is the most appropriate match. 52
Every search engine uses a different algorithm to determine what the best result to a search query is. 53
This will include a combination of different factors, including the quality of your content and back 54
links, how many visitors your site has, and your website speed and uptime. 55
Modern SEO is complex and mastering it takes more than just getting the right meta tags. 56
It includes understanding how rich snippets, video and featured snippets work to enhance your rankings, 57
as well as the importance of voice search and video SEO. 58
If you want to be successful using Google search, you also need to understand how Google Rank Brain 59
scores your website. 60
You must optimize your site to score highly on Google's algorithm. 61
To local, Alessio is also becoming more critical, and you will need to learn the basics of this, 62
especially since nearly half of all Google searches now have a local content. 63
Neame searches have grown even faster, exploding at a rate of one hundred and fifty percent more than 64
local searches alone. 65
Mastering SEO also includes Understanding Technical SEO, which focuses on priming your website for 66
crawling and indexing by search engines. 67
It's important you don't neglect this aspect, as without its search engines will find it much more 68
difficult to access, crawl and index your Web site. 69
As a result, you will rank much lower. 70
The reason this process is referred to as technical SEO is because it has nothing to do with promoting 71
your Web site or the type of SEO you include in your content. 72
So talking about job prospects, what types of careers will this course help you with? 73
Once you complete this course, you'll be a digital marketing master and will have many different career 74
options open to you. 75
You could work as a freelance Facebook ads consultant and generate upwards of one thousand dollars of 76
client per month market real estate brands or promote your own business. 77
Your options will be almost unlimited as strong digital marketing skills are highly in demand as they 78
focus on online business and can be done entirely online. 79
Digital marketing jobs are also pandemic proof, so your skill set will always be needed. 80
Just make sure to narrow down your choices and focus on what you enjoy and do well. 81
Maybe you have a passion for branding and would like to work as a branding consultant for startup companies. 82
Perhaps you're interested in specializing, whether it be in marketing for the tech sector, the health 83
and wellness niche, or in real estate. 84
The best way to achieve top earnings is to find a niche. 85
You can position yourself as an authority voice in, and you can do this by acquiring a skill set your 86
competitors don't have. 87
If you can offer expertise in Facebook advertising or email marketing, for example, you will be bringing 88
something extra to the table that will give you an edge. 89
Having niche knowledge will mark you out from other candidates trying to land their first gig, and 90
we'll signal that you are a high value candidate to employers and clients. 91
You can also specialize by diversifying into niche careers such as SEO or copywriting. 92
SEO knowledge is a highly in demand skill and it doesn't require a qualification if you know how to 93
do it right. 94
Copywriting can be similarly rewarding because of the amount of online content we consume. 95
Demand for skilled SEO experts and pro copywriters has grown massively. 96
More brands than ever require well-written content that's optimized to perform well in search. 97
If you can combine the two, you'll have a huge competitive advantage when you're getting started. 98
You can try freelance sites like Elance, although it will take a little while to build up a reputation. 99
Blogging can be another area. 100
You can build up a following in and then monetize. 101
Though to do well, you must post regularly and provide unique content. 102
Website design skills, which you will learn on this course are another great way to make money. 103
You can gain practical experience by creating sites for your family and friends for free or in exchange 104
for their skills. 105
Practical experience is essential when you're first starting out and will stand you in great stead as 106
you progress in your mastery. 107
Once you become more confident and have built up your portfolio, you'll be able to land pay clients. 108
You can use your knowledge to create professional looking WordPress sites for local or online brands 109
without needing coding skills or any upfront investment. 110
We've optimized our learning structure to help you take in as much information as quickly as possible 111
using a three tier approach. 112
First, we introduce you to a subject by covering the basics, helping you to get a good overview of 113
the topic in question. 114
Then we go into more depth using high quality animated explainers so you can see how to put our techniques 115
into practice. 116
Finally, we get granular with over 80 hours of explainer videos covering every possible aspect of a 117
topic. 118
By the end, you will be a true expert as you will learn advanced techniques and strategies. 119
So let's take a look at our three tier learning structure. 120
Step one is a good general overview and an introduction to the essential points and is of approximately 121
one hour. 122
Step two is visual animated explanation. 123
So you can see how to put our techniques into practice and is worth five hours of content. 124
Step three involves in depth explainer videos that cover all aspects of a topic with some advanced techniques 125
and consists of a whopping 80 hours of content. 126
All our learning content has been designed to help you to become proficient fast and uses the show not 127
tell method with no boring waffle. 128
This method has been proven to be the best way to learn and become a master at any subject. 129
Swiftly keep watching as we look at the basics of the different topics we'll be covering. 130
So you learn the most essential things related to SEO, social media and digital marketing. 131
We believe in you and we know that if you put in the effort, you can become a digital marketing expert 132
with the new skills you'll learn from us. 133
You'll master the arts of digital marketing, which will open up a whole new world of online success 134
and career opportunities. 135
Let's talk about brand building, next. 136
Brand building is the art of crafting a unique brand identity that people can instantly relate to. 137
It also includes raising your profile, communicating your values and expanding your influence. 138
You should think about all these elements when you sit down to create your brand image. 139
Here are the six steps you can use to build your brand. 140
Step one is defining your brand. 141
You have to decide your brand strengths by taking an honest look at your company and assessing what 142
you're doing better or differently than your competitors decide on your core values to what do you stand 143
for and what do you represent? 144
Are you an ethical brand, a family owned business? 145
When you understand what makes your brand unique, you can start brainstorming ways of communicating 146
this to potential customers. 147
Second step is creating a solid brand value proposition. 148
There's so much competition out there and one of the major challenges for any brand is getting heard. 149
Above all, the noise demonstrate why customers should choose you by highlighting the benefits of choosing 150
your product or service. 151
Identify your ideal customer avatar, then write down how your product solves an urgent problem for 152
them or taps into a desire they have. 153
Once you've done this, you can design a marketing strategy that conveys this to your audience. 154
Third step involves building, building and building. 155
Building a successful brand doesn't happen overnight. 156
You need to put in consistent, regular effort and apply solid marketing strategies. 157
One of the keys to growing a brand is raising customer awareness. 158
So use every opportunity to tell the right people about what you do. 159
Blogging, social media and advertising can help you reach out. 160
But don't just push your products as you need to build trust first. 161
To win customer trust, you need to show your ad value, create informative, useful social posts and 162
blogs that are relevant to your audience and post regularly to keep them engaged. 163
When you are ready to promote, you won't just be screaming into the win. 164
You'll be promoting to a high, trustful audience. 165
To help build your authority, you can show testimonials from your satisfied customers as people love 166
before and after stories. 167
Storytelling is a superb way to show potential customers how they'll benefit when they purchase your 168
products and services. 169
Step forward is to unify your brand voice. 170
All your content should be consistent, and that includes your graphic design, copywriting and ads. 171
You need to communicate your brand voice strongly and everything you put out online so that it is instantly 172
recognizable. 173
The goal here is to distill the essence of your brand so that people know immediately what it stands 174
for. 175
Great brands can make their customers feel like they are part of a tribe by evoking aspirational feelings 176
in their customers that make them want to purchase. 177
Fifth step is to encourage interaction, make things personal by encouraging your customers to interact 178
with your brand, whether that's by giving feedback to creating products or sharing their experiences. 179
If you can make your following feel their voice matters, you'll be able to develop customer loyalty 180
and a much stronger connection to your brand. 181
Sixth step is to adapt to thrive, monitor your marketing and branding approach so you can quickly adapt 182
to changes in consumer demand. 183
Tracking your performance and making tweaks can also be used to overhaul struggling brands if you are 184
prepared to take an honest look at where your weaknesses lie. 185
Use social media analytics tools, Google analytics tools and heat maps to evaluate your sales copy 186
website and blogs to see what's working and what isn't. 187
This will help you to fine tune your marketing and pick up on opportunities to raise brand awareness. 188
One important thing to remember is that in all your brand building and marketing efforts, remember 189
to stay strong and be persistent and never be discouraged by setbacks. 190
Some of the most successful brands have had many false starts, so learn to develop patience and diligence 191
so you can stay the course when it comes to building a thriving brand. 192
You'll find that a little constant effort is the key ingredient to success. 193
Let's talk about product marketing now. 194
Product marketing focuses on a product's lifecycle from buildup to launch and beyond. 195
It takes a different approach from conventional marketing, which aims to drive conversions and make 196
sales. 197
The goal of product marketing is to make a product as appealing as possible to potential customers. 198
If you're building a brand or marketing online, you'll need to use both product and conventional marketing. 199
Conventional marketing helps you reach the widest audience possible, while product marketing positions 200
your product to be as tempting as possible to your target market. 201
One of the best examples of product marketing is the Apple brand, which has become synonymous with 202
aspiration worldwide. 203
Apple's branding manages to feel both current and timeless. 204
Its iconic logo is instantly recognizable, and the company manages to back up their unique branding 205
by consistently producing market leading products. 206
Their strategy helps them constantly acquire new customers and helps define them as a brand in the marketplace. 207
Apple has also managed to make each of their products a unique branding opportunity. 208
Every one of their products features cutting edge design and incorporates the logo that has helped build 209
the brand. 210
If you can manage to marry both your branding and products like Apple has done, you'll carve out a 211
strong brand voice even in the most overcrowded market niche. 212
Now we'll tell you the five step guide to perfect product marketing. 213
First step is knowing your market. 214
Your target market should drive all your product marketing campaigns. 215
Therefore, to do that, you have to identify a few things. 216
First is why similar products are doing well and how they are presented in the market. 217
Second is your competitors strategies for successful product positioning. 218
And last is your target audience paying points and how your product offers them solutions. 219
Second step is defining your message and deciding where your product fits in this step. 220
Use your findings from step one to create your product messaging and decide where it should be positioned 221
in the market. 222
Is it aimed at tech users looking for budget solutions or people looking to splurge a little extra on 223
a luxury item? 224
Create text, video and visuals that are aimed at your target audience and that demonstrate you can 225
solve your customers problems? 226
Third step is laying out your go to market plan. 227
Start with listing the platforms you'll be using to tell people about your product and define the types 228
of communication you'll use to get the message out. 229
Focus on your target demographic. 230
Where do they hang out online? 231
Make sure all your branding and marketing materials are in sync across the channels you're using, and 232
use traditional marketing strategies to help reach as many people as possible. 233
Fourth step is bringing it all together. 234
You have to get your team on board and make sure every aspect of your product, visuals and communication 235
is in sync with the position you want to aim for in the market. 236
You need to do this to establish a strong, unique presence for your product on all the channels you'll 237
be launching on. 238
And finally, the last step would be to roll out your product and track its performance, launch your 239
product on your chosen channels and assess the impact of your marketing strategy and the reactions of 240
your target. 241
Customers use these insights to refine your product marketing strategy and incorporate your findings 242
into your strategy for future products to. 243
Let's talk about growth hacking now, growth hacking focuses on growing a brand quickly and uses tools 244
and strategies to expand track and scale growth. 245
First, you must prioritise areas you want to grow in, then identify the right channels to acquire 246
new customers. 247
Finally, you must implement a marketing strategy that attracts your ideal customer. 248
The growth hacking process relies on continually monitoring, testing and adapting your expansion strategy. 249
According to what is working here, we present to you the simple guide to growth hacking. 250
Start with developing your product prototype and test it on a small sample of your ideal target market 251
to make sure there is a demand. 252
This lets you identify areas for improvement and gives you data on potential customers that you can 253
use to better your marketing campaigns. 254
Next step is to improve your product as necessary and keep testing it, ensuring you analyze the feedback 255
you get. 256
This will tell you whether your product will be a success or not. 257
You also have to start marketing your brand and product using the data you've gathered on your key buyer 258
persona as a guide. 259
When you create your marketing materials, your aim should be to raise your profile, raise awareness 260
of your product, expand your mailing list and create buzz. 261
This all comes under the third step. 262
Step four involves rolling out your product by launching it officially and continuing to market, assess 263
and track you social media, Google and Facebook ads, blogs and social proof to amp up interest in 264
what you're selling. 265
Next up, it's important to use stats to see where you can optimize your campaign budget and implement 266
conversion optimization techniques to maximize your sales. 267
Finally, the sixth and last step involves continuing this process and using it every time you launch 268
a new product or service. 269
Here are some growth hacking tips you can use to grow your brand and get more sign ups. 270
You can use the fear of missing out folo by making sign up more exclusive. 271
That is by invite only. 272
You can also make the sign up process fun by offering rewards or getting people to complete challenges. 273
Another hack is to offer incentives your potential customers will want when they refer to sign ups. 274
You can leverage the power of affiliate marketing to enjoy lower cost product promotion and expand your 275
reach. 276
Let's talk about affiliate marketing next. 277
You can use affiliate marketing in two main ways to tap into a useful second income stream. 278
First is by creating your own affiliate program. 279
If your goal is to expand Ray's brand awareness or make more sales, creating your own affiliate program 280
is a good way to go by getting people to post your links, embed your videos or endorse your brand and 281
offering rewards or commission. 282
You can benefit from your own sales and marketing team without having to pay a salary. 283
You can use your affiliate program to reward people for selling your products or sending traffic to 284
your website and pay them with goods from your store. 285
Exclusive bonuses or commission. 286
You get a lot of control as you can set the percentage of any sales or traffic that follow. 287
And if they don't make any referrals, you don't lose anything. 288
Second is by promoting other brands. 289
If you don't want to create your own affiliate program or don't have a store of your own, you can use 290
affiliate marketing to make money promoting other brands. 291
This is a great idea. 292
If you have a site that gets a lot of traffic, but it can also be successful. 293
If you have strong digital marketing skills, you need to select an affiliate program where you'll get 294
a unique affiliate link, which you'll post whenever you're promoting. 295
If you have any kind of online social media presence or run a blog or YouTube channel, you can monetize 296
it quickly by including your affiliate link. 297
Let's see how you can create your own affiliate program. 298
If you want your own affiliate store and you have a WordPress website, you can use a plug in like affiliate 299
WP to host your store on the platform. 300
Or you can use WordPress affiliate themes like elegant themes or studio press. 301
If you don't have a WordPress site, you can host your products on an affiliate platform like Amazon 302
or Shopify, recruit affiliates by promoting on social media in your email campaigns and on your blog, 303
and create an enticing landing page that encourages visitors to sign up. 304
You can also monetize by promoting other brands. 305
If you prefer to promote other affiliate schemes, focus on finding one in your niche or area of interest. 306
If you already have a following, select a program that your audience will be interested into and check 307
that you are getting good commission rates. 308
Platforms like HubSpot and a Weber offer good payout rates. 309
Or you can find a list of good current affiliate programs on authority hacker or through Google Search. 310
If your audience likes reading blogs and you can create content, consider signing up for Rush as it 311
gives generous monthly bonuses of up to one thousand dollars. 312
YouTube marketing is another great way to monetize as you can promote different brands and their solutions 313
on a related channel. 314
This is ideal. 315
If you have a large following on YouTube or are interested in growing your following on the platform. 316
In this course you'll get a detailed guide to YouTube marketing video SEO and video production, which 317
will teach you everything you need to know if you want to monetize your YouTube channel. 318
Next up, we'll be talking about Reddit marketing essentials you can't directly promote on Reddit unless 319
you pay for advertising. 320
But there are other ways you can attract attention to your brand. 321
You can share news, run, ask me anything amay sessions or create text based posts to find out what 322
content is popular on Reddit. 323
Analyze how many people are talking about your keywords and topics and check if anyone has mentioned 324
your brand or similar rival brands. 325
There are a few ways you can catch the attention of the Reddit user base. 326
The first is blogging. 327
Blogs are popular on the platform, but since readers are an educated crowd, you need to offer value. 328
If you can create informative, well-written copy. 329
Sharing your blogs can be a great way of getting Reddit users to talk about your brand. 330
Make sure you share your content to the right reader groups or threads. 331
Use headlines that attract attention and proofread your work before you posted anywhere on Reddit. 332
You can also use text based posts. 333
Unlike Facebook and other social media platforms on Reddit, text based content is king. 334
This is because Reddit is a forum for exchanging ideas and information so fancy graphics won't always 335
impress. 336
You can use Reddit to create text posts that encourage interaction from your target audience, build 337
trust in authority by teaching people something new, or get feedback by asking relevant questions. 338
You can also share your blogs in full as text posts, as well as posting links to where they are hosted. 339
Amma's or ask me anythings are also a good way to gain traction. 340
Amma's are threads where registers with large followings or unique stories answer community questions, 341
and they are usually hosted on the subset at our Sladjana. 342
They can be hosted elsewhere on Reddit to the they're tagged with topics like politics or law so users 343
can find the sessions they want to take part in. 344
If you get the chance to do an AMA on Reddit, take it as it's an excellent chance to raise brand awareness 345
and reach out to a large, interested audience. 346
You can also make use of news to share news on Reddit. 347
You don't have to have a scoop as long your content is relevant. 348
Try sharing news from niche thought leaders or links to news studies that relate to your brand or products. 349
You can also create news about your products by announcing new features and talking about their benefits. 350
If you want to post this kind of news on Reddit, make sure it's informative state how they are technologically 351
or scientifically advanced and back this up with research links. 352
This approach will be more successful than just announcing a product release which will earn you a or 353
get you downvoted. 354
Reddit can also be used for asking for feedback. 355
Reddit can be a useful tool to gauge social opinion on your brand and your competitors, and you can 356
also use it to learn what your ideal customer wants. 357
By monitoring user reactions to industry trends and existing products, you can tweak your products 358
to hold more appeal. 359
You can also use Reddit to directly ask for feedback by posting topical questions that ask for user 360
opinion and relevant subheadings. 361
We'll be starting with copywriting now. 362
Here are five fast copywriting hacks which are working great right now. 363
First is you have to get maximum attention from the start. 364
If you want maximum clickthrough, you must use headers that evoke strong emotion and are targeted to 365
your ideal reader. 366
The best type of headers are short and punchy with enough impact to arouse curiosity or provoke a reaction. 367
Incorporating numbers is a great way to make header sound more specific, like Ten Top Tips to get rich 368
fast or five pro ways to protect your privacy online. 369
Don't just cast out click bait headers that bear no relation to your content or people will lose trust 370
in you and switch off. 371
Second hack. 372
Make sure that you don't shy away from emotion. 373
While it's true that dropping stats and facts helps you build trust and credibility, if you do this 374
too much, you'll end up boring people. 375
Your copy needs a human element to be relatable, and one of the most powerful ways to achieve this 376
is making your content emotional, use high impact words and share funny stories or situations your 377
audience can relate to so that they can put themselves right in the scenario. 378
When you add an element of personality, you'll make your followers feel closer to you than to other 379
content creators who play it safe and stick to the facts. 380
Using emojis for social media is another fast copywriting hack. 381
You can use emojis, work well in social posts and ads and help to grab attention. 382
You might feel they look unprofessional, but research has shown they perform. 383
So punctuate your most important sentences with them, especially when posting on Facebook or Twitter. 384
You can also use emojis to break up long pieces of text on social media, as typically people will scroll 385
past if they see a huge wall of copy. 386
Next up, identify your audience's pain points. 387
Pain points are problems people stress about and look for a solution to your job as a marketer is to 388
emphasize these pain points, but in a way that hints you can provide the solution. 389
To find out your potential customers pain points, you must do market research on your target demographic 390
to identify their fears, desires and needs. 391
Market research doesn't have to be conventional. 392
If your typical customer hangs out on Reddit, why not monitor what they post about and use this to 393
make your copy hold more appeal? 394
When you stress customers pain points, you should also highlight the importance of immediate action. 395
Let your audience know they must act now. 396
If they want the solution, you can use the proven hack Aida for success, eye or attract interest. 397
Jizya action is a four stage formula that every successful copywriter employs to get people to act. 398
Every piece of copy that's designed to get people to take an action you want needs to shift through 399
these four stages. 400
First one being a tracked, usually employed at the header stage. 401
It can also be used high up in your copy to pull people in, grab attention with emotive headlines and 402
provocative questions or statements to persuade people to keep reading second stages interest, hook 403
people in and keep up the momentum by hitting their pain points. 404
Remind them of a worry or fear they have, then tease that you have the solution without revealing exactly 405
what that is at this stage. 406
Third stage is desire. 407
Here's where you reveal your product and frame it as the answer to their prayers. 408
Briefly outline the main benefits, but do it in a way your customers can relate to. 409
Don't bore with too many technical specifics. 410
Use relatable language that gets people visualizing, say, things like in six weeks you can look slimmer, 411
have 10x more energy and fifty percent lower cholesterol levels to get people to visualize the benefits 412
they'll enjoy. 413
If they make a purchase, you should slip in a stat or two to back up your claims. 414
Just be careful not to overdo it and keep the focus on evoking emotion. 415
And the last stage is action. 416
SEAL the deal and encourage people to act right away by employing urgency and the fear of missing out. 417
Also known as foma, limited time offers hills or exclusive bonus gifts are good ways to get people 418
to hit that buy button. 419
If you don't want to go down this route, you can create a strong call to action by leveraging Foma 420
to make people want your product so they can turn around their problem. 421
Make it easy for people to take the action you want by including prominent click to purchase buttons. 422
We'll be looking at website creation now, you can use website creation skills to create a showcase 423
for your brand or you can make extra money creating sites for others. 424
With plug and play platforms like WordPress and wikis, you can get pro looking websites without any 425
coding experience at all. 426
WordPress allows you to customize every element of your Web site fast, enabling you to add video image 427
carousels and embedded documents simply by drag and drop. 428
You can instantly switch color schemes and icons and change text by clicking on it, making WordPress 429
one of the most flexible platforms out there if you're looking to create your first Web site. 430
There are three most important elements of Web site creation. 431
Starting from priming your site, you must optimize your site if you want to attract and retain the 432
maximum number of visitors, as well as convert them into sales and subscribers. 433
Your site should display well on both desktop and mobile devices, should have a fast loading time and 434
be consistently online. 435
Make sure your images load quickly and are the right format and consider layout and navigation and how 436
this relates to your content. 437
Check to make sure all your links are working and prioritize content to make sure the most important 438
stuff gets displayed higher up. 439
You can use heat map tools to see where visitors spend the most time on your page and where they switch 440
off, and market research and competitor analysis to learn what attracts people's interest. 441
Next comes SEO. 442
When creating your Web site, you need to attend to all aspects of SEO and make sure they are optimized 443
for high performance. 444
This includes technical SEO elements so search engines can index and crawl your Web site. 445
You also need to prep your local SEO so you show up in local and Neame Google searches and the content 446
that's on your site so it can score highly and featured snippets, rich snippets, voice and mobile 447
search. 448
Of course, you can't neglect traditional SEO elements either, such as metadata, back links and keywords, 449
as all these factors will help you appear higher in organic search. 450
And lastly, making logos and graphic designing, which is the last component of website development. 451
Visuals are important as your website will be the first point of contact many people have with your 452
brand get the sharpest, most appealing graphics you can, whether you sourced free royalty free images 453
from sites like pestles, dotcom or purchase paid photos from Shutterstock, resize and compress images 454
and make sure they are displayed in a format that doesn't result in loss of quality. 455
When you upload them to your Web site, plug and play sites like WordPress have already made the templates. 456
So you can get a pro looking layout fast, but you will need a logo that encapsulates your brand as 457
well as their marketing materials, like customized graphics and headers. 458
You can use sites such as Kambah to create logos, promotional materials and website headers and banners, 459
or tri logo creators like logo maker Dotcom. 460
If you have basic Photoshop or graphic design skills, you can also try creating your own from scratch. 461
Next section, we're talking about conversion rate optimization, conversion rate optimization refers 462
to the art of getting maximum conversions out of the traffic that visits your website or landing page, 463
it involves optimizing several elements, including color, copywriting, layout and loading time, 464
many of which will depend on your target customer. 465
Here are 10 top tips for maximum conversions. 466
One, all your copywriting must be persuasive, grammatically correct and punchy. 467
Use power words and don't talk about how great your brand is. 468
Focus on letting the customer know why they need you. 469
Number to get your visuals right by picking sharp images that you know will hold appeal to your ideal 470
customer optimized picture compression include infographics which incorporate both pictures and text 471
as these are popular. 472
Number three, engage people with questions. 473
As research has shown, this attracts clickthrough. 474
When you're trying to get people to click through, try asking relevant questions in your ads. 475
If you're trying to sell muscle health supplements, you could say something like, did you know 50 476
percent of people over 45 lose 10 percent muscle mass every year, number for use heat map tools like 477
Hajat or Crazy Egg to see where browsers click on your page, optimize your layout so the stuff that 478
attracts your audience appears higher and more often. 479
Number five show personality and develop an instant rapport with your browsers by telling a story they 480
can relate to. 481
Don't be afraid to use humor. 482
It's a great way to stand out and helps to win over potential customers. 483
Number six leave people hanging. 484
Curiosity is an excellent convertor, so offer free taster's that cut off at a tantalizing point or 485
intrigued people with information that stops at a crucial cliffhanger. 486
If they want to know more, they'll have to sign up or make a purchase. 487
You can use this same technique with your headers to to get more people to click through number seven. 488
When you add your purchase buttons, make them add to cart options rather than by now buttons. 489
It's less scary to your visitors as it tricks people into thinking they are not making so much of a 490
commitment and can change their minds if they want. 491
This makes them more likely to click in the first place. 492
Number eight analyze your traffic sources and experiment with different versions of your landing page 493
for separate user segments to find out what works best for each demographic. 494
Your Facebook traffic may respond better to a certain type of page, while the traffic you get from 495
organic search might convert better with another version. 496
Number nine. 497
Keep it simple. 498
Decide on the one main action you want your visitors to perform and make sure you make it easy for them 499
to do it. 500
Don't overload them with too many options. 501
Make sure you give them a way to take your one desired action with a clearly displayed button or page 502
element. 503
And lastly, number ten testimonials work providing they're authentic. 504
So include them on your page, particularly if they're from household names, authority, voices or 505
big brands. 506
Never be tempted to fake testimonials, though, as visitors will be able to tell immediately. 507
In this section, we'll talk about YouTube marketing. 508
First off, we have the title so started. 509
Well, your title is an important part of YouTube optimization and can be the deciding factor when people 510
are deciding to click through or scroll past for optimal results. 511
Go for one. 512
That's between 40 to 50 characters. 513
As research has shown, titles using under 50 characters rank higher in search use emotive headers that 514
have personality and incorporate numbers to shake things up and make your headline stand out. 515
A study conducted by HubSpot found that brackets in parentheses can increase YouTube clicks by 33 percent. 516
So experiment with these in your title too. 517
In the next step, prepare your thumbnail image. 518
You can't just pick any thumbnail image if you want to attract viewers to your video. 519
YouTube uses mostly red, black and white colors, so to stand out you need to select a bogey thumbnail 520
that's composed of blue, orange, green and yellow. 521
The third step involves optimizing your intro. 522
The ideal YouTube intro should be brief and include your targeted keywords high up in the description 523
YouTube. 524
Krall's the first two to three sentences and places more importance on the words and phrases that appear 525
here when it returns search results. 526
Don't be tempted to stuff your intro with keywords, as it also needs to be appealing to read people 527
preview intros before deciding whether to press play in your intro will also display and YouTube search 528
is a snippet. 529
Next thing you need to do is to create a WOW outline. 530
Your YouTube outline is a chance to sell your video and encourage people to watch. 531
Let people know exactly what they'll be getting and don't be afraid to go into a bit of detail. 532
The ideal outline should be one hundred and fifty words plus and should include all the key words you 533
want to hit. 534
Finally, LinkedIn ask for likes. 535
Your description is a great place to include links that push people to your website, blog or other 536
social media. 537
Don't just drop them in. 538
Create a short call to action, reminding people why they should bother to click. 539
You can also use your YouTube description to remind people to subscribe to your channel or give you 540
a like. 541
Let's talk about video marketing now. 542
Video is the most popular online content medium, with seventy nine percent of consumers saying they 543
prefer to discover products through video rather than through articles or text based ads, with 93 percent 544
of businesses claiming they've gained new customers thanks to social media videos. 545
If you have an online business or need to market products, video marketing skills are a must remember 546
one good video can change everything. 547
Video has viral potential, but you need to spend some time to strategize appealing content. 548
You can show people more in a video than you ever could in a blog or still image with a bonus that they'll 549
feel more connected to you when you use this format. 550
Just one original well shot and thought out video can reach thousands of potential customers and has 551
the power to turn around a flagging business and you don't need expensive equipment for it. 552
Nowadays, the pixel quality on mobile devices is so good you don't need to own a pro rig to shoot compelling 553
video with powerful film editing software like Adobe Premiere Pro, you can create a catchy professional 554
looking video using just your smartphone. 555
You can also create your marketing strategy around your video content. 556
When you're strategizing your marketing approach, try to create your blogs, images and other posts 557
around your video output. 558
If you place the focus on video content above everything else, you'll be maximizing your opportunity 559
to gain customers and future proofing your marketing approach. 560
Video is a great way to get more views. 561
Likes followers and subscribers, especially on social. 562
It's easier for people to watch a video than read an article, and you can pack more information into 563
a video than you can into a single still graphic. 564
It is important to tailor your format to suit with video content. 565
One size doesn't fit all, so you need to tailor your approach. 566
If you're creating content for Facebook or Instagram, shorter clips will serve you well. 567
While content for YouTube should be longer and more informative, no matter what platform you create 568
your videos for, you must always add value. 569
You can do this by showing people something new, telling your brand story or teaching viewers how to 570
do something using step by step guides or tutorials. 571
We'll be talking about tick marketing in the section, tick tock is growing rapidly and it's a superb 572
way to reel in more custom, particularly if you make short, punchy videos that can get good traction 573
if you want to use tick tock to market your products. 574
There are some key things you should bear in mind to create content that will do well on the platform. 575
One advantage of tick tock is that you can reach out to influencers, reach out to a tick tock influencer 576
in your niche and you will be able to tap into an already interested audience. 577
You'll also overcome one of the major hurdles of the customer journey winning customer trust as influencers. 578
Opinions hold a lot of sway. 579
Spend some time developing a relationship before you contact your influencer by commenting on their 580
Tick-Tock content. 581
Don't forget to check their following to make sure it's real and ensure that their audience is engaged 582
in active dating and influencers. 583
Trust will take a little time and effort. 584
But if you can get someone popular to endorse your products on tick tock, it can result in a huge explosion 585
of interest. 586
Keep your content short, snappy and fun. 587
Content on Tock performs best when it's shorter, upbeat and original. 588
If you can create unique content that makes people laugh you asked or intrigued, you'll do well on 589
this platform. 590
The ideal tick tock video should be 60 seconds or less and should use high quality compression, good 591
lighting and clear audio. 592
Tick-Tock videos are ideal for letting viewers peek at the story and people behind your brand, or for 593
running contests or challenges that promote your products. 594
You can also use tick tock ads for your marketing, as well as organic posts you can pay to run ads 595
on tick tock. 596
But if you're going to spend your budget, make sure you do it wisely to create ads that connect and 597
convert. 598
First, do some research on the type of ads your ideal Tick-Tock customer watches so you can shoot a 599
video that will appeal to them with Tic-Tac ads. 600
It's vital to grab your audience from the start or they'll switch off. 601
Put your most compelling footage early on. 602
Ideally, in the first few seconds your core message can follow. 603
But remember to keep things entertaining even when you're blatantly promoting. 604
Make sure you monitor your ads performance too and run different ads so you can compare them against 605
each other to see what works better. 606
Let's see how you can run email marketing campaigns in the U.S., email campaigns are still an invaluable 607
way of optimizing your bottom line as they let you directly promote to an already interested subscriber 608
base. 609
Getting conversions can be tricky, but if you can apply the right approach, email campaigns can be 610
an excellent way of achieving more sales. 611
Always remember, don't spam instead add value, never spam subscribers. 612
Remember, they've placed their trust in you by signing up, so you must treat them accordingly. 613
If you want to keep them on your list, make your email campaigns something people look forward to opening 614
by giving away handy tips, insider secrets or running exclusive subscriber discounts, giveaways or 615
promotions. 616
Always ask subscribers to engage. 617
You can encourage subscriber interaction by asking for their feedback, posting questions, or encouraging 618
people to give their input on new products, asking for input or feedback as a solid method of retaining 619
subscribers, as it makes people feel like they are having more of a two way relationship with you rather 620
than just receiving your mail outs strategies, your campaigns don't send in boring campaigns just for 621
the sake of meeting your monthly deadline. 622
Give your mail out some thought by planning out a strategy in advance. 623
Consider all aspects of your market research so you can create emails that will have maximum appeal 624
to your subscribers. 625
Keep things fresh and don't just repeat your other promotional material as your email. 626
Campaigns need to act as a complement to your other marketing efforts, not compete with them. 627
Use the best tools for your campaigns. 628
If you're going to send out subscriber campaigns, you need to ensure you're using a reliable platform. 629
Tools like MailChimp help you create campaigns from premade templates and offer a huge range of customization 630
possibilities. 631
Whatever platform you use, make sure you can expand your list and add in new subscribers as it grows. 632
Keep building your list as well as retaining the subscribers you have. 633
You should be continuously trying to grow your list as more subscribers means more chances to convert. 634
Create low cost leave. 635
MAGNET's your target customer will love like e-books or mini courses or offer free webinars, taster's 636
or previews if they sign up. 637
Create a strong call to action on your website so that when people visit they are promoted to sign up 638
to your newsletter. 639
You can experiment with placement or try a sticky scroller that follows your browsers as they scroll 640
down your page. 641
Make sure you make the benefits of signing up to your newsletter clear and be persuasive, not pushy. 642
Remember to let people know that you won't spam them and will only send them content they are interested 643
in and want to read. 644
You can save time with automation by setting up preloaded content that will be sent out automatically. 645
Depending on the actions your subscribers take, you'll save you a lot of hassle and time. 646
Set up triggers for emails that will be sent out when people sign up. 647
Download your lead magnet or complete a consultation form and segment your subscriber list depending 648
on audience traits so you can send each list more appropriate content. 649
Don't forget to analyze and tweak your campaign metrics. 650
Use the tools provided with your mailing list software to monitor your stats so you can assess open 651
rates, click through conversions and unsubscribes. 652
Don't forget to ask for subscriber feedback as well so you can make your campaigns hold more appeal 653
as this will help you continually improve your campaign's performance. 654
Let's talk SEO or search engine optimization next, start with getting your main keyword in first paragraph. 655
Google places a higher value on keywords that appear higher up in your content. 656
So your most important keywords should be positioned in the first 25 words to optimize your search ranking. 657
Second, it is really important to create unique content. 658
If you want to score highly on Google, your content must be unique, as should all your titles, descriptions, 659
meta tags and image. 660
All text duplicating content will cause you to appear lower in search, as according to Google to rank. 661
Well, your content needs to be fresh and original. 662
Third step is to optimize your titles. 663
Don't overstuff your headers with keywords. 664
Instead, choose one and use it as early as possible in your title. 665
Instead, your title should be short but compelling with enough appeal to make people want to click 666
through. 667
Make sure your copy lives up to the promise of your header so you can maximize your shares. 668
As the more people share your work and the more click through you get, the higher your rank on Google. 669
It's also very important to create long form content. 670
Google favors long form articles over briefer ones. 671
So far, the best results of your content should be between nineteen hundred to two thousand words. 672
By creating informative dives into topics searchers are looking for, you'll be raising your ranking 673
and ensuring you score higher in search results. 674
Next important step is to always monitor your ranking. 675
A successful CEO strategy is built on the ability to be adaptable. 676
So make use of analytics tools like the Google search console to assess your performance. 677
You can use the search console to see how well your keywords are doing. 678
Check your discoverability and analyze your click through rate. 679
Another subset of SEO is modern SEO. 680
To rank your content, Google uses a system called the expertise, authority and trustworthiness. 681
And the higher your score, the higher you'll appear in search results. 682
The good news is there are some steps you can take to improve your ranking. 683
So you appear on the first page of Google search results. 684
There are three ways to score big with Google's ecosystem. 685
First is by using high authority sources. 686
Google places more priority on content that's attributed to trusted sources. 687
So pay attention to your authors and try to use established experts or people with high scores. 688
Google will check the authority of your content when it returns. 689
Search results and content from authority sources will always appear higher. 690
Second way is to monitor your mentions. 691
Google's algorithm also considers your mentions on other websites so it can assess what people are saying 692
about you and your brand and rank you accordingly. 693
If you've accumulated a lot of negative reviews on trusted sites, this will impact your ranking. 694
But if you can get positive reviews on big sites like Yelp or TripAdvisor or gather a lot of likes on 695
Facebook, you can get a huge search engine advantage. 696
Last method is to use internal linking. 697
Google's system also assesses your internal back links and their relevance. 698
So to boost your score linked to other related pages on your website and use your main keyword in your 699
anchor text back linking to other pages is a great way to give a boost to content that hasn't yet received 700
much attention by giving these pages a better score in search, never link low link authority pages 701
to other low scoring pages. 702
Instead, try linking popular older content to newer articles that haven't had the chance to gain traction. 703
Another subset of SEO is technical SEO use tools to check your site's performance as well as tracking 704
your keywords and click through. 705
You can also use the Google search console to monitor your website's performance and up time. 706
You can also it to check for indexing errors in the coverage tab and also to examine your site's mobile 707
usability through the enhancements tab. 708
Indexing errors prevent Google from crawling your site. 709
So if you find any, fix them fast so people can discover your content. 710
It's important to check your site's mobile usability, too, as more are now accessing the Internet 711
via devices like smartphones. 712
Another reason this factor is so important is because Google Search Index prioritizes mobile devices 713
so you can't rank well if your site isn't optimized to display, load and perform well on tablets and 714
phones. 715
Another important thing is to optimize the loading speed site, loading speed is crucial to Google, 716
and if your website loads fast, you'll be giving a boost to your search engine score to help your site 717
load as fast as possible, compress your images and display them in a format and size suitable for your 718
layout. 719
Your themes should be lightweight and clutter free rather than templates with many elements. 720
A great way to boost site speed is by using lazy loading, which loads content only as it's needed. 721
Implementing lazy loading can rev up your site by up to 50 percent, so it's worth giving it a try to 722
see if it works for you. 723
Yet another subset of SEO will be talking about his off page SEO. 724
Too many people fail at SEO, even if they create a lot of informative, high value content because 725
they don't implement an effective personal outreach strategy. 726
Although you need quality content to make SEO work for you, you must optimize it for the web and search. 727
And you should also be reaching out to network with people in your sector. 728
In our Google SEO section, you'll discover how to use modern SEO tools to your advantage to move higher 729
up in search. 730
You'll also learn how to find out what links your competition is using and why. 731
You must connect with websites and social media pages in your business niche to ask them to share your 732
content. 733
Here are three great tips for getting links from people in your niche. 734
A very important rule is to never spam or pester, never send spam or generic emails. 735
Spend a little time creating a personalized message to build trust and maximize your chance of getting 736
a yes. 737
Second tip is to try to develop relationships. 738
First, spend some time cultivating relationships with your business peers and it will pay off in the 739
long run. 740
Engage them on Facebook and on their page or blog and offer to reciprocate if they share your content. 741
When you contact them to ask for back links or shares, don't be put off if people ignore you. 742
At first, getting back links is one of the most challenging parts of SEO, so stick at it as eventually 743
you'll get a positive response. 744
Lastly, share your content for free. 745
People need to know you exist before they'll start doing you favors. 746
They also need to know you're reliable and can create good content. 747
People enjoy engaging with share your stuff for free and related Facebook groups to get your brand name 748
out there so people can start to associate it with value added informative content. 749
Don't promote it. 750
First, make sure the content you share is educational and useful. 751
This way you'll build trust faster and you'll also encourage more people to interact with your work 752
and share it. 753
One important tip is remember to keep at it even when it feels like no one is responding to you as it 754
takes some time to build trust and a network of people who will be willing to link to your content being 755
consistent will pay off. 756
So stay focused and keep reaching out and you will soon see results. 757
We know getting back links can be difficult in the beginning, but we also know that if you stay strong 758
and are diligent, you will have success. 759
We believe in you, so keep going and make sure you watch all our SEO related videos so you can optimize 760
your strategy and triumph in your digital marketing efforts. 761
Lastly, we'll be talking about local Nescio now check your map ranking for local businesses. 762
When people search for a nearby business on Google, it returns a set of three top results with a location 763
taken from Google Maps called a map pack. 764
The map pack also appears in other non local results when Google decides it's appropriate as the map 765
pack is becoming more relevant to search and is displayed above organic search. 766
You should try to ranking it if you want to optimize your search strategy. 767
Second thing is to enhance your keywords and make them relevant to score well in local organic search. 768
You must optimize your keywords and make sure they're relevant to your local business. 769
Make use of tools like Google suggest and the Google keyword planner to get granular data and see which 770
keywords score highly in specific locations. 771
Your primary keywords should be relevant to local search results, and you should include it in both 772
your U. 773
RL and title tag. 774
Your website content should also include related local search keywords, including your blog articles, 775
subheads and metadata. 776
And lastly, the most important one is to make a Google, my business profile, Google. 777
My business is extremely important when you're trying to rank high in local search. 778
So you need to set up a profile. 779
Your Google my business profile should mention your opening hours and should include images and video 780
content that show off your brand and your location to rank even higher. 781
Make sure you keep your profile updated by posting weekly news and updates one of the best strategies 782
for creating new content for Google. 783
My business is to focus on photo updates. 784
You can showcase your business's location and give customers a look inside, whether you're a shop, 785
spa, restaurant or have any other kind of business. 786
Show off your menu products, treatment list or dishes and introduce your team to. 787
You can have your staff share their stories and give people an inside look at what they do and how they 788
contribute to your business. 789
Remember to ask your customers to leave you a positive review as this is an essential part of growing 790
your Google my business profile. 791
If you can gather many glowing reviews, you will boost your power on Google Maps. 792
You'll also boost your rating on the Google map, making it more likely your company will come up first 793
when people make local searches. 794
Now, we'll move on to Facebook marketing and Facebook ads. 795
When marketing on Facebook, you need to consider Facebook's three key ranking metrics as scoring high 796
will help you get found fast on the platform. 797
Here are some of Facebook's key ranking metrics to look at. 798
First is content quality score, which tells you how informative and valuable your posts are compared 799
to other similar brands. 800
Second is engagement rate score, which tells you how engaged people are with your brand, the number 801
of likes, shares and comments you receive. 802
Third is conversion rate ranking, which tells you how well you're doing in terms of sales. 803
Click through and subscribers compared to your competitors. 804
Here are three ways to win with Facebook marketing. 805
Start with examining the competition. 806
Facebook lets you check out your competitors through the Insights tab on your Facebook business page. 807
Click on insights, then scroll to function pages to watch an ad in the brands you want to assess to 808
the performance overview. 809
You'll be able to compare your performance against theirs to see how you measure up. 810
If your competitors are outperforming you, you can use this tool to examine their Facebook marketing 811
strategy and include what they're doing right in your own campaigns. 812
One of the best competitor analysis tools Facebook offers is the Facebook Ads Library. 813
We recommend you take some time to check it out right now as it's an invaluable tool that will help 814
you expand your approach to Facebook ads. 815
When you click through to the ad library, enter the name of a rival brand and then click on the search 816
all button to try this out for yourself. 817
Enter Udemy in the search field in the Facebook ads library. 818
Facebook will show you all the ads your competitor is running in your country, but you can adjust the 819
settings to see all the ads your competitors are running worldwide or in other countries. 820
Pause this video now and test it out for yourself in a new tab so you can become familiar with the interface 821
and see how everything works. 822
Second thing is to use your audience insights to check out customers. 823
Audience Insights is one of the most valuable tools Facebook has to offer as it gives you huge amounts 824
of data on your target customers. 825
With insights, you can find out what your potential customers are interested in and what jobs they 826
have, as well as their age and their relationship status. 827
You can even get super specific and use postcode geo targeting so you can define precise customer segments 828
to run your ad campaigns to. 829
Third tip is to post content with real appeal. 830
Make sure your content is carefully targeted to your main follower demographic. 831
So you post what people want to see most. 832
Use visuals or video to compliment your text posts and make sure you have a killer cover photo to represent 833
your business. 834
Try posting competitions and fun polls to follow our engagement and use your Facebook timeline to share 835
your brand's history and tell your story. 836
Image galleries do well on Facebook, so create collections of related pictures or infographics that 837
people will want to look through. 838
You can show off your products, display information in visual format, or tell your brand story through 839
photos. 840
You can also combine galleries with engagement ads to target and build up custom and look alike audiences. 841
Later on in this course, we'll teach you in detail how to use these kinds of audiences with your Galeries. 842
Now we'll talk about Facebook ads, Facebook ads can get click through sign ups and conversions, but 843
there's an art to getting them right on mobile preview. 844
Facebook cuts off most of your text, so make sure you put everything important up front. 845
If you're running a limited time offer or special sale that needs to be at the start of your copy. 846
Always make it easy for people to navigate to your landing page or contact you by including your URL 847
or phone number. 848
Use emojis at the start and end of your most important sentences and include a high quality image with 849
your ad that will inspire and connect with your customers. 850
You can conduct market research to find out what visuals work best with your target group. 851
Use power words in your ad copy and keep things snappy and brief, especially at the start of your ad. 852
If you want to do a lengthy pitch, save it for after the click to read more or wait until people have 853
click through to your landing page. 854
Remember to include testimonials as social proof if you have them and use stats to back up the claims 855
you make about your product. 856
Create a sense of urgency by setting a time limit for your offers and press pain points by hinting that 857
you have the solution to a common problem your target audience has. 858
Let's pull all this info together and see how it might look in a Facebook ad. 859
Here's a sample golden template you can use for Facebook ecommerce ads that works every time. 860
Are you over 55 and worried about your heart health? 861
You can now slash your cholesterol levels with half price supplements from w w supplements. 862
Dotcom sale will only run until Jan twenty one. 863
So hurry and call us at plus one hundred eleven. 864
One hundred eleven. 865
One hundred eleven. 866
After this comes the click through to read option, followed by your main ad image. 867
Here's another example of an ad template. 868
Did you know high cholesterol is one of the main causes of heart failure in people over 55 years of 869
age? 870
Get 50 percent off our heart supplements until 11 p.m. June 21 and safeguard your cardiac health. 871
Are you Kimmage? 872
Supplements are the best value on the market as they offer you the highest quality for an unbeatable 873
price. 874
Loved by Great Health magazine and Detox magazine are one hundred percent amazing. 875
Supplements have been proven to lower cholesterol by up to 50 percent. 876
Our sales so popular that stocks are now running low. 877
So don't miss out head on over to w w w supplements dotcom and grab yourself a New Year bargain. 878
So those were the examples. 879
Now, a very important tool we're going to talk about now is Facebook business manager. 880
Facebook business manager is an essential for every online marketer and you can find it at business 881
DOT, Facebook, Dotcom, Facebook also owns Instagram and WhatsApp. 882
And you can use business manager to link your Facebook business page to your Instagram business profile 883
as well as your WhatsApp number. 884
This makes it easy to create powerful Facebook, Instagram and messenger ads that also have support 885
for your WhatsApp business. 886
No business manager is fantastic as it allows you to boost your brand from one place across several 887
popular social media platforms. 888
Instagram ads and Instagram marketing is also very important for any small business, your product on 889
Instagram, a single compelling image or well shot short clip with a punchy caption is the best way 890
to tease your product or promote a free to download app giveaway or discount. 891
The idea is to intrigue and have everyone wanting to know more, not to spill every detail when you 892
mark it on Instagram. 893
The goal is to create buzz and reach the right people. 894
So hashtag your post with trending tags for your niche. 895
Instagram helps you to find these easily as when you type a tag. 896
You can see how popular it is in the drop down menu that appears. 897
Another hack is to use sponsored ads to grow your following. 898
If you have a low number of followers, sponsored ads can help you expand your reach and get a big boost. 899
You can run several different types of sponsored ads, including photo video, carousel slash dynamic 900
ads, stories, stories, canvass sponsored ads. 901
Put your campaigns in front of anyone who's in your defined target audience, not just your followers. 902
And he had to get the most out of this type of Instagram ad is to view your highest performing posts 903
with Instagram's built in analytics tool. 904
You can turn these into sponsored ads quickly and market to the same audience that loved your top performing 905
posts as they've already done well with this type of audience, you'll be maximizing your ad spend budget. 906
You can do this from your mobile in the Instagram app and can even select precise targeting demographics, 907
including age as well as your ad goals. 908
You can decide whether you prefer to grow your post or whether you'd rather push traffic to your website. 909
And the best thing is you can do it all in ten minutes or less without any fiddly set up. 910
You can also increase engagement with Instagram stories. 911
If you want to appear at the top of your followers timelines, you can use stories to get their attention 912
and increase the likelihood your content will get noticed. 913
Instagram stories allow you to make posts in several different formats, including photos, short videos, 914
rewind videos, live videos, boomerangs which give like images that loop stories appear above the news 915
feed. 916
And when an Instagram user clicks on one, a pop up window appears so they can see it. 917
You can also use stories to make fast, unedited posts and create more content without worrying about 918
it. 919
Spoiling your timeline as after twenty four hours these posts get deleted, although you can save them 920
to use again later. 921
Lastly, you can increase your engagement with user interaction. 922
If you need post fast and have an engaged audience, you can use user generated content to max out your 923
timeline, run challenges or contests. 924
Ask your followers to submit pictures or videos, or ask them to help create your next product design, 925
collect entries under a branded hashtag, then repost them to your Instagram for easy content that encourages 926
follower interaction. 927
Let's talk about core marketing queries is where questions get asked or answered by Internet users and 928
answers can be factual or opinion. 929
You might not have considered Quora as useful to your marketing efforts, but it can be a great way 930
to connect with potential customers who have high trust in you. 931
The key to success on Quora is to establish yourself as an authority voice on the platform. 932
You can't just start promoting right away. 933
To be successful, you must create trust by consistently answering questions and engaging core is not 934
a place where you can push products unless you're running paid for ads. 935
But once you've built up a little bit of credibility, you can share your blog content or links to your 936
site. 937
Here's the four step guide to using Quora for promoting start with signing up for an account and completely 938 939
fill out your profile, then follow relevant industry topics, start answering your first questions, 939 940
choose ones you can answer competently and take the time to give a detailed answer of at least one hundred 940 941
words or ideally more. 941 942
Don't include any promotion at this stage as people won't react well to new users using the platform 942 943
to push their content. 943 944
As soon as you've made between five to ten responses to questions, you can start to share your own 944 945
content. 945 946
The way to promote on Quora is to use excerpts from your blog articles that are relevant to the topic 946 947
in question, with links to the full blog post included. 947 948
At the end, tell people that if they want to know more, they can visit your blog to read the rest 948 949
of the article and the last step to make for a payoff. 949 950
You must be active often, so check back regularly to see if you've received any comments on your posts 950 951
and follow up with them fast to get rated higher. 951 952
Consider making your own threads to about related topics to your brand, but never blatantly sell and 952 953
always keep your post informative. 953 954
Or you'll risk losing credibility or getting a bad. 954 955
Another marketing subgenre is influencer marketing, reaching out to influencers and getting them to 955 956
talk about or endorse your products is a great way to tap into a ready made, already interested audience. 956 957
The trick is to pick an influencer in your niche and spend time cultivating a relationship before you 957 958
contact them and ask them if they consider featuring your stuff to up your chance of receiving a yes. 958 959
You need to offer influencers some value, whether that's reciprocal promotion, free products or you're 959 960
doing free work for them. 960 961
You could offer to update their website, edit their pictures or create blogs for their site. 961 962
But whatever you offer, it should be something they will benefit from. 962 963
Here are eight ways to build fast rapport with influencers. 963 964
Number one, engage with the influencers, comment on influencers posts regularly, and you'll stand 964 965
out as a valuable follower. 965 966
This is a good way to build trust, and if you take time to consider your responses, you might even 966 967
start a dialogue with them, especially if you make insightful comments. 967 968
Second, leave feedback when they ask for it. 968 969
Influencers frequently engage their followers by asking them for feedback, and this can be an excellent 969 970
way to get them to notice. 970 971
You respond to polls and leave comments explaining why you voted that way. 971 972
Give your feedback on design options or post informative answers to a question and you'll start to win 972 973
over their trust. 973 974
Third point is share their stuff, share their content with a comment and you'll be appreciated as everyone 974 975
loves someone who helps them reach a bigger audience. 975 976
Tag them in every time you do this so they get notified and they'll remember you when you reach out 976 977
and make your request forthe subscribe to their list and be active. 977 978
If your influencer is a blogger, don't just follow them on social. 978 979
Sign up to their mailing list to be active whenever you get the chance by asking questions and feedback 979 980
to stand out from one hundreds of other subscribers and start building a connection with them. 980 981
Next up, leave blog comments. 981 982
Don't just comment on their social posts. 982 983
Leave blog comments, too, if you can. 983 984
By making thoughtful replies or asking questions, you can engage influencers on their home turf and 984 985
even kick start conversations. 985 986
This can be invaluable to you when you're trying to develop a relationship. 986 987
Sixth is tell them about typos. 987 988
If you notice mistakes in their social media or blog posts or their website is down, let them know 988 989
politely and they'll thank you for it. 989 990
Everyone wants their website to be accessible and nobody wants Airstream posts, so your feedback is 990 991
sure to be appreciated. 991 992
Don't call people out on their mistakes publicly, though. 992 993
Send a short direct message or email them, telling them what the issue is. 993 994
7TH Important point is to link to their content. 994 995
If you have a blog, you can link to influencers, posts or content in your copy, which also gives 995 996
you both a boost in Google. 996 997
If the link is related to your page, let them know you've done this by sending a quick email outlining 997 998
why you've mentioned them or tagged them on social media to give them a heads up. 998 999
This tip works best when you've already developed a relationship first, as otherwise, it can seem 999 1000
like you're looking for a mention in return. 1000 1001
Next and last, mention them in a list. 1001 1002
You can tag them into a list of influential people you publish on your blog or social media to let them 1002 1003
know you appreciate your work like linking to their content. 1003 1004
It's better to do this once they know you exist, otherwise they will think you are hunting for reciprocal 1004 1005
action right off the bat. 1005 1006
Running a list works better if you have a large following and make a targeted list of influencers that 1006 1007
are relevant to your sector. 1007 1008
Remember to send the influencers. 1008 1009
You mentioned an email introducing yourself and letting them know you've included them and why. 1009 1010
If you want them to feel like you really value their insight, you could also ask them for which you 1010 1011
can include in your blog post a bonus tip, try to get celebrities to show up at your location. 1011 1012
If you have a local business, try reaching out to nearby brands and do some personal outreach to influencers 1012 1013
in your community. 1013 1014
If you can get influential local figures or celebrities to stop by your location, you can take pictures 1014 1015
and feature them on your feed, which will give a big boost to your Instagram. 1015 1016
Often you won't even have to pay them to appear if you make a genuine approach and are polite, complimentary 1016 1017
and sincere. 1017 1018
Many celebrities are supportive of local communities and independent business. 1018 1019
Plus they enjoy going to new places and having the opportunity to share this with their audience. 1019 1020
Is an essential platform for reaching out to major decision makers, and if you're attempting to become 1020 1021
successful online as a brand, you need a strong presence on the platform. 1021 1022
You don't have to spend hours every day on LinkedIn, but by taking a targeted approach, you can raise 1022 1023
awareness of your brand to get the attention of the people that matter. 1023 1024
There are three steps to winning with LinkedIn. 1024 1025
First, you need to set up a company page where people can get an overview of your brand team and how 1025 1026
to contact you. 1026 1027
Make sure you link your page to your website and other social media channels and include relevant keywords 1027 1028
so more people can find you and search your company. 1028 1029
Page should give your potential customers an opportunity to learn about your brand, meet your team 1029 1030
and discover your contact details next. 1030 1031
You need to get more people to view your page by promoting it outside of LinkedIn. 1031 1032
Try inviting your contacts and subscribers to follow you on the platform or include your LinkedIn URL 1032 1033
in your email campaigns. 1033 1034
And at the end of your blogs, you should also include a follow on LinkedIn button on your website and 1034 1035
lastly, to promote within the platform. 1035 1036
Check your stats and run ads. 1036 1037
You'll need to use the LinkedIn campaign manager. 1037 1038
This will allow you to set up an advertising account precision to find a budget, choose the types of 1038 1039
campaigns you want to run and track their performance. 1039 1040
Here's a bonus tip to optimize your profile. 1040 1041
Check out your competitors by searching relevant keywords related to your niche. 1041 1042
See who appears at the top of search results and who has had the most views. 1042 1043
Then analyze what they are doing to achieve this and what keywords they are using. 1043 1044
You can then use your discoveries in your own LinkedIn profile to optimize your search position. 1044 1045
You can also use LinkedIn as one of the major advantages of LinkedIn ads is that the layout for ads, 1045 1046
objective and setup is now similar to Facebook ads. 1046 1047
This will help you to create LinkedIn ads quickly, as you will already be familiar with the setup. 1047 1048
If you have any experience with Facebook advertising, another big benefit of LinkedIn ads is that you 1048 1049
can select precise targeting based on the biodata in each person's profile. 1049 1050
You can choose to target only middle or top management in the IT industry, for example, or can target 1050 1051
specific professions such as carpenters or plumbers as well as this. 1051 1052
You can also target your ads based on LinkedIn users education level and specialization, among other 1052 1053
options. 1053 1054
This is invaluable when you are building up a new brand based on a business to business approach and 1054 1055
will help you cut down unnecessary spend on your ads and get a better return on your investment. 1055 1056
In this course, we feature guided practical step by step guides to setting up successful LinkedIn ad 1056 1057
campaigns, including how to use targeted LinkedIn ads to hone in on your perfect audience. 1057 1058
Next, we have as Pinterest marketing. 1058 1059
Pinterest is all about interacting with others. 1059 1060
But to get engagement, you need to put yourself out there, follow relevant influencers as well as 1060 1061
their followers, post regular content and like and comment on other people's pens. 1061 1062
Try repeating links to your blog, social media and other content, as well as on Pinterest. 1062 1063
People can click on live links. 1063 1064
You don't always have to spend the time creating original pens on Pinterest. 1064 1065
You can boost your following by pinning content on the platform that's related to what you do as well 1065 1066
as things you find on the web. 1066 1067
Using the Pinterest browser. 1067 1068
Add on to raise your profile on Pinterest. 1068 1069
Invite your social media contacts and blog followers to join and interact with your board. 1069 1070
You can also invite your Pinterest following to do the same. 1070 1071
Set your board to allow contributions where people can pin posts that fit in with your group theme to 1071 1072
make users feel they are part of your brand. 1072 1073
Board groups are also perfect for running contests or creation campaigns. 1073 1074
Twenty we have six savvy tips for performing well on Pinterest. 1074 1075
First off, use your other social platforms to drum up more engagement on Pinterest by posting your 1075 1076
Pinterest board links and cross promoting your account. 1076 1077
Secondly, make your presence known by following relevant popular industry accounts and commenting on 1077 1078
their posts to raise awareness, develop relationships and interact with their followers. 1078 1079
Check out your competition to see what they are doing to grow their Pinterest following and apply your 1079 1080
insights to your own Pinterest strategy to build up your account. 1080 1081
Next up, don't forget to monitor popular keywords and hashtags that are relevant to your industry niche. 1081 1082
And incorporate these in your Pinterest Post to maximize your reach with tip is to engage with popular 1082 1083
Pinterest influencers and develop relationships with them by liking and commenting on their posts. 1083 1084
Once you have a solid dialogue, ask if they will repost some of your content to help you reach their 1084 1085
audience. 1085 1086
They get free related content for their Pinterest. 1086 1087
You get promotion and you can return the favor by cross promoting them on your Pinterest account to 1087 1088
six pack as you can run paid Pinterest ads to build your following RES brand awareness and attract more 1088 1089
sales and subscribers by opening a Pinterest advertising account. 1089 1090
Make sure you analyze competitor ads to see what types of campaigns do well on the platform. 1090 1091
Here is a bonus tip for Pinterest marketing. 1091 1092
When you create pins on Pinterest, you can include links which can help boost your SEO, but you can 1092 1093
also place Pinterest buttons under your website and blog images. 1093 1094
So if browsers like what they see, they can click on the pin button and pin your content. 1094 1095
This can be an excellent way of getting more mentions on Pinterest, as well as more eyes on your products 1095 1096
in your brand. 1096 1097
This section is about Twitter marketing to market successfully on Twitter. 1097 1098
You must begin with a solid strategy and the best way to approach this is to plan out all your content 1098 1099
in advance. 1099 1100
You can schedule blocks of posts in advance with content schedulers like HootSuite or Buffer, which 1100 1101
will also allow you to set times for different posts so you can catch your followers when they are most 1101 1102
likely to be online. 1102 1103
The first thing you should do before you even start using Twitter as a brand is define your primary 1103 1104
brand objectives. 1104 1105
That is what it is you hope to achieve by posting on the platform. 1105 1106
Do you want to use Twitter to get more leads or make more sales, develop relationships with your customers 1106 1107
and build trust? 1107 1108
Or maybe you want to use Twitter to raise awareness of your brand or promote your products or to offer 1108 1109
customer support through Twitter instead of or in addition to other channels. 1109 1110
You can conduct market research to find out what your customers interests are and learn what posts of 1110 1111
yours they prefer to interact with and who they share them with. 1111 1112
You can also reach out to industry influencers to try and get them to mention or endorse your products. 1112 1113
Carry out competitor analysis with tools such as sprout or tweets maps so you can monitor your rival's 1113 1114
high engagement tweets and hashtags and learn about their follower base. 1114 1115
It's best to focus on two to three core objectives, as this will help you precisely tailor your strategy 1115 1116
and content so you can achieve your goals faster. 1116 1117
Here are six top tips for Twitter. 1117 1118
First up, find the most popular hashtags to tag your posts with so you can grow your reach on Twitter 1118 1119
by monitoring relevant trending topics. 1119 1120
You can use Twitter trending to see what tags are riding high or make use of specialist tools from sites 1120 1121
like search metrics dotcom. 1121 1122
Second, when you're on Twitter, keep track of your followers with tools like audience to see who's 1122 1123
following active and inactive and how well you are attracting and retaining followers. 1123 1124
Third point, always monitor the performance of your post with management tools like Union Metrics or 1124 1125
Sprout to learn what content performs best and what's not working so well. 1125 1126
Fourth point. 1126 1127
Before you post anything, make sure you proofread your content and hashtag all your posts. 1127 1128
Use tools like family to review your posts or the editing software that comes with your word processing 1128 1129
platform. 1129 1130
Next thing, always remember to tweak your Twitter profile. 1130 1131
So when people check it, they get an instant snapshot of your brand. 1131 1132
You get one hundred and sixty characters. 1132 1133
So make it snappy and to the point. 1133 1134
And remember to keep what you write in line with your other copy and posts. 1134 1135
Choose an appealing image and high quality header that's consistent with your brand image and include 1135 1136
hashtags. 1136 1137
So you get found more easily. 1137 1138
If you're a local business, include your location in your bio to. 1138 1139
And lastly, always include an image or video with every post, as this will generate more interest, 1139 1140
you can get free royalty free images to use with your Twitter posts from pestles. 1140 1141
Dotcom, if you want to caption your images or make promotional graphics that are sized perfectly for 1141 1142
Twitter, you can use tools like Cam or Carella to create appealing posts. 1142 1143
Next section as podcast marketing podcasts are popular and their appeal is growing. 1143 1144
So if you have the time, it's worth creating one to help spread the word about what you do. 1144 1145
There are many free tools that will allow you to set up record and publish a podcast fast. 1145 1146
But before you get going, there are some basic guidelines you should follow so you get the most out 1146 1147
of your efforts. 1147 1148
Here are eight easy steps to get started with podcasting. 1148 1149
Decide why you want to podcast. 1149 1150
Is it to develop connections, raise your profile or get more sales? 1150 1151
Maybe you want to monetize your podcasts and turn them into a second income stream. 1151 1152
After that, select a theme you can podcast about almost anything. 1152 1153
But if your goal is to promote, you must make sure your podcast is relevant to your brand. 1153 1154
It also needs to hold your target audience interest. 1154 1155
So do your market research to discover what your listeners want to learn about so you can create content 1155 1156
they'll listen to. 1156 1157
You also have to choose the type of podcast. 1157 1158
Do you want to make multiple podcasts or will you be creating occasional or even one off episodes? 1158 1159
Remember, you'll have better results and a larger audience of listeners. 1159 1160
The more you post. 1160 1161
You also need to decide what types of podcasts you'll be putting out. 1161 1162
Will your podcast be news based or will you be interviewing relevant industry figures? 1162 1163
Do you want to publish discussions or tutorials where you share insights and strategies? 1163 1164
Then take a name for your podcast. 1164 1165
Your podcast name is crucial as it will attract listeners or switch them off. 1165 1166
So make it short and highly relevant to your brand. 1166 1167
Whatever title you pick, it needs to clearly communicate what your podcast is all about. 1167 1168
If you're serious about growing your podcast audience, you should also get a website with a dot.com 1168 1169
that matches your podcast name. 1169 1170
Always remember to plan your recordings in advance. 1170 1171
Once you've decided how often you want to publish episodes, you need to plan your content. 1171 1172
Sit down and script out the first few episodes, starting by making bullet points of the most important 1172 1173
things you want to cover. 1173 1174
After that, you can fill in the details so you're well prepped in advance. 1174 1175
Doing this will make your podcast sound smooth and seamless, as well as much more professional. 1175 1176
Remember to schedule your podcast episodes into your content plan alongside all your other promotional 1176 1177
efforts so you can integrate your podcasting into your marketing strategy. 1177 1178
Keep your podcasting kit ready. 1178 1179
You don't need to have an expensive rig to record a high quality podcast as now you can easily record 1179 1180
high quality episodes using your smartphone or tablet. 1180 1181
If you're using a desktop, invest in a microphone and minimize rebound by placing duvets or thick rugs 1181 1182
on the floor after this record and edit it. 1182 1183
Record your podcast and play it back so you can see what needs cutting and what you want to keep. 1183 1184
Then edit it so it's polished to perfection. 1184 1185
Before you hit publish, you can use free tools like Audacity and Anchor to perfect your podcast and 1185 1186
add in special effects. 1186 1187
And lastly, upload and host your podcast. 1187 1188
Once you've recorded your podcast, you need to upload it to a podcast hosting platform so it can get 1188 1189
assigned an RSS feed and be picked up by podcast apps. 1189 1190
Some podcast editing and recording platforms have hosting included like anchor. 1190 1191
But if yours doesn't, you can sign up for an account on a podcasting platform. 1191 1192
There are a wide variety of choices, but bus sprout or transistor a particularly good. 1192 1193
Let's talk about chatbot marketing now. 1193 1194
So what is the value proposition of chat bots? 1194 1195
Chat bots can help you cut down on marketing costs. 1195 1196
But before you create one, you need to decide what you want to achieve. 1196 1197
Do you need an e-commerce bot to guide customers through the purchasing process or answer product queries? 1197 1198
Do you want a booking bot that helps customers schedule online or offline events and pay for tickets? 1198 1199
Or maybe you need a bot that gives stock updates or other useful information? 1199 1200
Or will your bot be promoting your products or special offers, discounts or campaigns? 1200 1201
As soon as you decide why you want to build your bot, you should break down its specifics. 1201 1202
The main problem, your bot will help solve how it will do this, your bots features and how they will 1202 1203
help your business save time, money or reach more people. 1203 1204
How can you optimize the performance of your body and what does it need to get information fast and 1204 1205
work smoothly? 1205 1206
You also need to consider your bots main users and decide who will be using your bot, whether they'll 1206 1207
be business or consumers, their demographics and location and their interest and values. 1207 1208
Your value proposition will be centered around the answers to these questions, and this is what should 1208 1209
guide your bots. 1209 1210
Creation and configuration languages are important. 1210 1211
The type of language your bot uses as critical as it needs to sound natural and use dialogue that will 1211 1212
be familiar to users as well as choosing the right language. 1212 1213
You also need to consider how your customers speak and program your bots so that it fits well with this. 1213 1214
Here are some of the tools for chatbot marketing. 1214 1215
First is Chabert Canvas Chat. 1215 1216
Canvas is a planning platform that lets you layout your chatbot design and go in-depth on the details. 1216 1217
It uses color coded grids to help you plan out your body and gives question prompts that aid you in 1217 1218
defining specifics and brainstorming. 1218 1219
Second is feed you designer feed you. 1219 1220
Designer is a cloud based platform that lets you build a bot from scratch using A.I. without any coding 1220 1221
knowledge. 1221 1222
It's a great platform to use. 1222 1223
If you want a bot that talks naturally as it allows you to auto create conversation from inputted specifics, 1223 1224
you define last as mobile monkey, mobile monkey as a free Facebook messenger bot building tool that 1224 1225
uses a visual interface and requires no coding experience. 1225 1226
It provides a wide range of customization abilities so you can create almost any type of messenger bot 1226 1227
and includes chat bot templates, custom attributes, Konta triggers and live chat take-over options. 1227 1228
The channel you roll out your bot on will depend on the type of bot you build as well as who its primary 1228 1229
users will be and what you needed to do. 1229 1230
You can deploy bots on Facebook, Messenger, Skype, WhatsApp or Viber or you can integrate them with 1230 1231
A.I. using Google assistant. 1231 1232
You can also use bots to respond to telegram or Twitter DVRs. 1232 1233
So when people message you, they receive a response. 1233 1234
You can build and deploy SMS bots that promote, take bookings or answer questions or voice for mobile 1234 1235
and landline phones. 1235 1236
Email chat bots can be useful to as they cut down on your marketing team's work by automating your campaigns. 1236 1237
We'll talk about LinkedIn marketing next. 1237 1238
LinkedIn. 1238 1239
A very important marketing tool as Google ads, Google allows you to run four types of ads on their 1239 1240
platform search ads, which are text based ads that get displayed along with organic results when people 1240 1241
use Google search display ads, which are image focused ads that appear on websites and the Google display 1241 1242
network video ads, which are six to 15 second long ads that get displayed on YouTube and Google shopping 1242 1243
ads, which lets you integrate targeting and retargeting techniques by displaying multiple products 1243 1244
from your catalog to a predefined interested market sector. 1244 1245
Here are a few top tips for succeeding with Google ads hone your keyword range, don't use broad or 1245 1246
generic keywords to cast as wide net as possible in your Google ads. 1246 1247
Instead, use tools like the Google ads keyword planner to search for niche keywords that focus precisely 1247 1248
on your target audience, yet still deliver a high number of clicks. 1248 1249
Make sure you choose keywords that are relevant to your ad content, as this is key to generating a 1249 1250
good response rate with Google ads. 1250 1251
Second thing is to never forget to check your ad copy. 1251 1252
Your keywords might be getting hits, but it doesn't stop. 1252 1253
And there if your ads aren't converting, it might be because of your ads. 1253 1254
Body copy as this needs to reflect what your audience is searching for. 1254 1255
Don't just stuff your ad with popular words and phrases. 1255 1256
Conduct market research to find out what your customers want and make sure your copy echoes. 1256 1257
This next task is to use copy that creates emotion, inspire potential customers and get them excited 1257 1258
about your product or service with power, words and emotive phrases that intrigue or provoke desire. 1258 1259
If you can evoke strong feelings in your audience, whether that be fear, worry or longing and position 1259 1260
your product as a solution to their problem, you love your conversion rate and make many more sales. 1260 1261
With Google ads, you can also refine your copy with machine learning. 1261 1262
Google allows you to use machine learning to test out your phrases and titles so you can find the optimum 1262 1263
combination using smart A.I.. 1263 1264
This is helpful as it's often impossible to predict what exact sentences will bring the best response. 1264 1265
Use this feature to try out a variety of different phrases, titles and taglines so you can optimize 1265 1266
your campaigns and get maximum ROIC from your Google ads budget. 1266 1267
Fifth tip target your market. 1267 1268
Google ads aren't just about keywords. 1268 1269
They also allow you to precisely define detailed demographic and social data. 1269 1270
You can choose to target higher income groups of customers or show your ads during a particular time 1270 1271
of day. 1271 1272
Google can also display your ads on YouTube channels and videos that are highly relevant to your niche, 1272 1273
and all you need to do is simply fill in the Urals. 1273 1274
Google ad manager has a very intuitive layout for display ads creation and is an extremely useful tool 1274 1275
you can use to automate your ad campaigns. 1275 1276
It can feed images directly from your Facebook business page and can help you create dynamic video banners 1276 1277
in minutes, making the process of ad creation and setup much easier. 1277 1278
And lastly, improve your Google PPC quality score. 1278 1279
If you want to do well with Google ads, you need to pay attention to Google's Paepcke Quality Score 1279 1280
QC, as this is the system that decides where your ad ranks. 1280 1281
The QC system considers your expected click through rate when it scores you. 1281 1282
But it also looks at your keywords and how relevant they are to your ads. 1282 1283
To score highly, your landing page and ad content must be closely related to the keywords you've chosen. 1283 1284
Let's look at the four main components of the PPC quality score system in a little more details. 1284 1285
First off is quality score. 1285 1286
This is Google's assessment of how relevant your ads, keywords and landing page will be to the targeted 1286 1287
audience you've chosen for your Google ad campaign. 1287 1288
Second is landing page experience. 1288 1289
This looks at how useful your landing page will be to a predefined set of browsers who view your Google 1289 1290
ad and click through to your You URL. 1290 1291
Third is add relevance. 1291 1292
This part of the QC system assesses how closely your keyword matches the primary message in your ad 1292 1293
copy. 1293 1294
Fourth is expected click through rate. 1294 1295
Also called Center Google scores. 1295 1296
Your ad according to how likely and how often it will be clicked when it is shown to your target audience. 1296 1297
This part of the Qs score is based on the past performance of your Google ads. 1297 1298
Here, four top tricks to improve your Google PPC quality score, first of all, spend time discovering 1298 1299
high performing keywords that your target audience is searching for and use them in your ad header and 1299 1300
title as well as on your landing page. 1300 1301
You need to quickly let browsers know your ad is relevant to their search. 1301 1302
Second, optimize your landing page and make it more relevant to your Google ad. 1302 1303
Click through by using groups of related keywords instead of single one word keywords. 1303 1304
Organic Dorsa produce works better than organic or Dorset, for example. 1304 1305
Third is, don't just tweak your copywriting. 1305 1306
Choose appealing images that are highly relevant to your Google. 1306 1307
Add to the visual you select should be consistent with all your other marketing and branding, and especially 1307 1308
to the page you'll be directing people to. 1308 1309
And lastly, keep experimenting, make different versions of your Google ads so you can test them on 1309 1310
your audience and see which ones perform better. 1310 1311
You can track the performance of your Google ads in your campaigns dashboard. 1311 1312
Doing this allows you to create niche ads that focus on one aspect and is a more effective way of marketing 1312 1313
the same product to different types of people than just running the same generic ad. 1313 1314
Google has an intuitive system that over time shows you how you can improve your campaigns and ad set 1314 1315
up. 1315 1316
You can use machine learning to optimize costs and further refine your results. 1316 1317
Utilizing the benefits of Google's intuitive A.I. in this way helps you boost your search optimization 1317 1318
score and cut down on time as you can go through all possible combinations faster to find the best versions 1318 1319
of your campaigns that will generate the highest response to optimize the efficiency of your Google 1319 1320
ads. 1320 1321
You need to understand three key terms. 1321 1322
First is broad match. 1322 1323
This is a keyword option that allows your ad to be displayed whenever someone searches for that keyword 1323 1324
variations of it or other related topics. 1324 1325
For example, the broad match keyword bicycle bell will cause your ad to be displayed. 1325 1326
If someone searches for terms like cycling accessories, blue bicycle helmets and bell reviews for bikes. 1326 1327
Second key terms phrase, match, phrase match allows you to show your ad to customers who search for 1327 1328
your exact keyword, as well as closely related variants, including with additional words added before 1328 1329
or after phrase, matches more targeted than broad match, but offers more flexibility than exact match. 1329 1330
Another key Google ads term you should become familiar with phrase match gives you more control over 1330 1331
how closely your keyword must match someone else's search term, allowing you to choose when your ad 1331 1332
will be displayed. 1332 1333
Third term is exact match. 1333 1334
Exact match allows you to display your Google ad to people searching for your exact keyword, as well 1334 1335
as people searching for similar versions of your keywords with exact match. 1335 1336
Plus, variants include searches for keywords that have the same meaning as exact match keywords, regardless 1336 1337
of spelling or grammar. 1337 1338
For example, if you're selling running shoes and someone is searching for running shoes or shoes for 1338 1339
running, your ad will be displayed both times as they are looking for the same thing. 1339 1340
Exact match saves you a lot of time, as close variance of exact match keywords help you connect with 1340 1341
more people who will be interested in your brand. 1341 1342
This reduces the need to build an extensive list of keywords. 1342 1343
Exact match gives you a lot of control over who sees your ad, which can result in a higher center. 1343 1344
Let's talk about Google Merchant Center, also called Google Shopping. 1344 1345
Google Merchant Center is a helpful set of tools that let you quickly upload and update product information 1345 1346
so it can be displayed in all related Google shopping searches. 1346 1347
Using Merchant Center, you can update pricing images and text, as well as add or delete products from 1347 1348
your catalog. 1348 1349
Merchant center helps you efficiently manage all the products you'll be marketing using Google shopping, 1349 1350
and it offers full integration with Google my business. 1350 1351
It's basically a one stop shop for all your Google based marketing and ecommerce. 1351 1352
Here's how you can get started with Merchant Center to get approved for a merchant center account. 1352 1353
You must have a Google account, a website and business verified by Google My Business and an e-commerce 1353 1354
platform that can sync data with Google Merchant Center. 1354 1355
Once you've been approved, you can start uploading your products, but make sure to use a format Google 1355 1356
accepts like a text or XML file. 1356 1357
You need to include all relevant product information, including pricing, product details, product 1357 1358
availability and shipping. 1358 1359
In the Google ad section of this course, you'll find detailed explainer videos where we show you how 1359 1360
to set up and connect the Google Merchant Center with Google ads manager. 1360 1361
Let's talk other key features of Merchant Center first is Google AdWords integration, you can link 1361 1362
the products you have uploaded to the Google Merchant Center to specific Google AdWords, helping you 1362 1363
to integrate, tweak and track your Google wide campaigns. 1363 1364
Second is remarketing and retargeting merchant center lets you deploy remarketing and retargeting techniques 1364 1365
to specific audiences on the Google and YouTube network. 1365 1366
You can use these to hook in previous visitors to your website or remine browsers who've already displayed 1366 1367
an interest in your product. 1367 1368
Third is Google Analytics Support. 1368 1369
If you use Google Analytics, you can add custom segments for your Google Merchant Center heads so you 1369 1370
can keep track of these stats separately. 1370 1371
Doing this will help you see which of your products are doing well on Google and who is purchasing for 1371 1372
this product review integration. 1372 1373
If you've received public product reviews, Google Merchant automatically integrates these in your product 1373 1374
listing and gives top placement to your 4.5 and five star reviews. 1374 1375
And last is Google Local Search Integration. 1375 1376
Merchant Center lets you to include your geolocation in your listing, which is helpful if you have 1376 1377
a local business as it allows you to give physical directions to potential customers in your area. 1377 1378
Another very important tool is Google tag manager and Google Analytics. 1378 1379
First off, here we have for you a super fast six step guide to Google Analytics. 1379 1380
Start with signing up and associate your website to get Google Analytics working on your site. 1380 1381
First, sign up and create an account, then select the websites you want to monitor. 1381 1382
After that, tell Google where your analytics data can be shared and receive your tracking code after 1382 1383
signing up. 1383 1384
Install your tracking code. 1384 1385
Once you have your code, you need to install it on every page of your website. 1385 1386
If you have a WordPress site in your own domain, you can Google plug in. 1386 1387
This plug in is very easy to use and it allows you to use all Google services in one place. 1387 1388
It includes Google Analytics as well as Google search console. 1388 1389
Just install Google sidekick, plug in on your WordPress website. 1389 1390
This lets you instantly enable advanced Google Analytics tracking features and offers a Google Analytics 1390 1391
dashboard for WordPress. 1391 1392
You can see actionable analytics reports from your WordPress dashboard and can monitor and track your 1392 1393
website traffic and performance. 1393 1394
They will also immediately give advice about improving your site performance and speed performance. 1394 1395
After installing the tracking code on your website, turn on the goal setting. 1395 1396
You can locate this by clicking the admin link at the top of Google Analytics, then selecting goals 1396 1397
in your website's view column. 1397 1398
Activating goals will let Google Analytics know when a notable action has been made on your website, 1398 1399
like when someone signs up or subscribers after that set up site search. 1399 1400
If your website has a search bar, activating site search and analytics will let you access valuable 1400 1401
insights so you can see what visitors are searching for on your site. 1401 1402
This can help you tweak your site to make it easier for people to access information they need and can 1402 1403
give you ideas for new products to include or topics for your content marketing schedule. 1403 1404
Now you can track your progress with compare. 1404 1405
Compare is a helpful tracking tool and you can locate it in the audience overview. 1405 1406
It gives you an instant insight into your month on month performance so you can see how much your traffic 1406 1407
is growing or identify drops in visitors. 1407 1408
And lastly, you can also simplify your reports. 1408 1409
Google Analytics can be overwhelming at first, but you can make your data reports easier to understand 1409 1410
with free tools like, well, engage, cool, engage, lets you add up to ten website profiles and gives 1410 1411
a concise, clear snapshot of your analytics data so you can quickly see how you're doing. 1411 1412
Here's a short guide to Google tag manager tags are tracking codes or JavaScript snippets that relay 1412 1413
information to third party sites like Google. 1413 1414
If you're using Google Analytics, Google tag manager is a useful add on as it lets you automatically 1414 1415
update your tracking code along with other Google tags on your website. 1415 1416
It also speeds up your site if you have analytics installed. 1416 1417
Too many different codes from third parties can have a detrimental effect on your website's performance 1417 1418
and page loading speed, which can lower your search engine ranking. 1418 1419
By installing a tag manager, you can sidestep this downside while benefiting from the many insights 1419 1420
that different codes from third parties provide. 1420 1421
Tech manager also lets you automatically track more types of clicks than Google Analytics does alone. 1421 1422
Unless you activate event tracking, which can be tricky. 1422 1423
Install tag manager and you'll be able to track file downloads and embedded video views without having 1423 1424
to fiddle around. 1424 1425
Once you've got Google tag manager up and running on your site, you can add new tags into tag manager 1425 1426
to swiftly set up file download and video view tracking to set up automatic event tracking and tag manager. 1426 1427
You need to create a tag and then assign a trigger. 1427 1428
And Google tag manager. 1428 1429
When you've done this, you can see when and how often your site visitors perform certain actions in 1429 1430
the analytics dashboard. 1430 1431
You can deploy different kinds of tracking codes on your site with tag manager, including Google Analytics 1431 1432
Code and Facebook pixel code. 1432 1433
So it's a helpful addition to your toolset if you want to monitor what your traffic is doing. 1433 1434
Let's talk about heat maps. 1434 1435
A heat map gives you a visual insight into your visitors behavior and is a great way to monitor and 1435 1436
analyze your website so you know how to improve it. 1436 1437
You can use heat map tools like Crazy AG or Hot Jarda, view your site, statistical data and heat map 1437 1438
form and learn where people are clicking, how long they spend on your content and what type of content 1438 1439
they prefer. 1439 1440
You can also see where they click and what actions they take when they're on your Web site. 1440 1441
All in one image. 1441 1442
Heat maps let you discover the weak points of your website and show you what's working well. 1442 1443
They can also show you where people are finding it hard to navigate so you can optimize your site to 1443 1444
make it easier for people to browse. 1444 1445
Using heat maps to optimize your site like this will help you drive conversions and will encourage your 1445 1446
visitors to engage more with your website and spend a longer time browsing. 1446 1447
Here are three useful ways you can use heat maps. 1447 1448
First is content marketing, scroll maps or heat maps, which lets you see how far down your page users 1448 1449
scroll, letting you know how much of your content they're reading. 1449 1450
You can use them to track how engaging your blog, sales copy and other content is and can combine them 1450 1451
with click maps to identify your highest converting content. 1451 1452
Next, you can also use it for Web site optimization. 1452 1453
Heat maps can be a useful tool if you're looking to make your site more appealing. 1453 1454
Try running a map before your redesign, then after to collect user stats and compare them. 1454 1455
If your new site isn't performing better than your old one, identify weak areas and improve. 1455 1456
Then run another map to check the results. 1456 1457
And lastly, you can use it for experimentation. 1457 1458
You can also use heat maps to try out different versions of your website landing or home page so you 1458 1459
can see which one performs the best by viewing what your visitors do differently. 1459 1460
Try experimenting with tiny tweaks like shifting your subscribe or add to cart button or test different 1460 1461
versions of your landing page to see which one converts better. 1461 1462
We really hope you enjoyed this guide to the fundamentals of digital marketing. 1462 1463
The aim of this video was to give you a quick, clear overview so you can understand the basics of digital 1463 1464
marketing fast. 1464 1465
Soon we'll dive deeper with animated videos that will give you even more insight. 1465 1466
After that, we will progress into practical screen recordings as well as in-depth over the shoulder 1466 1467
and face to face explanations. 1467 1468
We always aim to give our students the greatest value, and we keep this ethos firmly at the center 1468 1469
of everything we do. 1469 1470
We hope you feel we've met this standard in this video. 1470 1471
And if you do and you have the time, we'd love it if you'd be our hero and leave us an honest review. 1471 1472
Taking this action would mean everything to us and will ensure we can keep bringing you even more great 1472 1473
value content. 1473 1474
We will be extremely grateful for your honest review and support.