Introduction to copywriting. 1
Hi, I'm Beck Robertson. 2
I'm an INSEE, T.J., qualified journalist and copywriter with over 10 years experience. 3
And I've also got over seven years sales and marketing Hands-On experience. 4
I've been asked to sum up everything I know about the art of creating great content for this guide to 5
mastering copywriting so you can use it to quickly start winning more sign ups and sales. 6
I know many marketers wonder if copywriting is still relevant as we live in an age where video visual 7
and podcasts content are the most shared mediums. 8
Yet copywriting is still so vital as it has the power to improve nearly every aspect of your marketing. 9
If you know how to write content that grabs people from the start, you can raise your game and boost 10
customer engagement massively. 11
So how can mastering the art of copywriting benefit you from your sales pages to your press releases, 12
videos, scripts, log post headlines, meta descriptions and email campaigns for your Facebook posts 13
and press releases? 14
Knowing how to create great copy will help your marketing efforts enormously. 15
When you learn how to do it right, you'll be able to get higher conversion rates on key pages. 16
Improve the structure of your blogs. 17
Get more engagement on social media, and have many more people share your content. 18
Most importantly of all, you'll be able to understand your customers needs, which will help you connect 19
with your target audience much better. 20
You create truly great copy. 21
You first need to know your audience. 22
You must understand what drives them their hopes, dreams, thoughts, fears and desires. 23
Once you have this knowledge, you'll be able to write copy that immediately connects with the people 24
you're trying to reach because you'll be speaking their language. 25
This will make all your content 100 percent more effective, and you'll find it easier to be able to 26
get people to take the action you want. 27
Knowing how to write good copy is an essential marketing skill that will help you boost your reach, 28
sell more and get more customer engagement. 29
It will also make you more enjoyable. 30
According to the National Association of Colleges and Employers, 73 percent of employers want to hire 31
people with strong writing skills to become a master at the art of creating copy. 32
You need to nail down some fundamentals. 33
I'm going to go into more detail on the magic formula you can use to guarantee great copy for all your 34
content in a bit. 35
But first, I want to give you my top tips to optimize your copy. 36
I'll be covering some of these points in a little more depth later. 37
Top 10 tips to becoming a master copywriter. 38
One, know your market. 39
To sell more, you need to understand what your customer wants. 40
And to do this, you need to conduct customer research into your target market. 41
I'll outline two excellent techniques you can use to do this later. 42
To be clear, people have to be able to understand you or you will lose them quickly. 43
So good sentence structure is vital. 44
Be brief and don't waffle on endlessly or use long and complicated words when shorter ones would do. 45
The Associated Press Institute conducted a survey which found people had seven hundred and eleven percent 46
better comprehension when reading shorter sentences. 47
Three, get seen. To do this 48
You must get found either on search or through social media. 49
That means you must know how to use SEO correctly so you can optimize all your content for search engines. 50
You must also understand the importance of hashtags and how to use the most relevant tags to boost all 51
your content on social and on the web. 52
Or be understandable. 53
Make sure your grammar and spelling is top notch, which is easy to do these days as there are many 54
great tools out there that can assist you with this aspect. 55
Five. 56
Be persuasive, never pushy. 57
You must learn how to write in a persuasive but not pushy way, as if you come on too strong. 58
You will look desperate. 59
Desperation is the ultimate turnoff. 60
If you are trying to sell something. Six, don't be boring. 61
People have limited attention spans, especially online. 62
So you need to grab their attention from the get go with punchy sentences that will make them want to 63
keep reading. 64
Use a mix of short and long sentences, ask questions and drop fun facts. 65
Seven. 66
The original. 67
There is far too much choice out there and an ocean of content. 68
So you need to make your stand out in a good way. 69
A great way of doing this is by adding value. 70
And you can do this by telling people something they didn't know or making them think about things in 71
a different way. 72
Eight. 73
Structure your content, content structure is also key. 74
No one wants to read through a jumbled, disorganized mess using gauging headers and sub headers to divide 75
your content into bite sized sections that are easy on the eye and easy to understand. 76
Make use of numbered lists where possible. 77
As these are a superb way of adding structure to your copy. 78
Nine. 79
Learn what works and what doesn't. 80
You can do this by observing your competitors to look at successful brands, to assess where they are 81
going right in their content marketing. 82
Then see how you can incorporate their approach into your own content or even improve on it, then stay 83
relevant. 84
It's no good using ad techniques that might have been effective in 2016 but aren't working so well anymore. 85
You need to know what makes customers click through or sign up now. 86
So make sure your approach is fresh and current and that you're not just relying on old out-of-date 87
strategies. 88
Speak your customers language. 89
Speak to your customers in a language they can understand. 90
An excellent resource for helping you do this as you start out on your copywriting journey is read it 91
where you can find millions of threads written by people from all walks of life. 92
It's a great place to find out what makes different types of customers tick and why, from working professionals 93
to stay at home parents to students and retirees. 94
You can go really niche finding special interest forums on everything from rock music to pets. 95
So you can see how people with an interest in these subjects really think, talk and speak. 96
Amazon reviews can also help you understand your target markets needs by observing how customers describe 97
the products they love and noting what they don't like. 98
You can angle your copy to hit their pain points and outline the solutions they require. 99
The best thing of all about Amazon reviews is that they show you how customers actually talk about products. 100
It's smart to implement this approach in your copy so you can then connect with people in a language 101
they will understand to go on Amazon, look up the products in your niche and see what others are saying. 102
See what brands that perform well are doing right. 103
And see what brands that receive bad reviews aren't doing. 104
This is truly invaluable market research that you can conduct right now from your computer or smartphone, 105
and it will help you greatly as you'll then know how to write for your market. 106
Why you must master SEO? Seo is a fundamental part of copywriting and an essential skill you must master. 107
If you want to sell more or gain more clients from Web site meta descriptions to optimizing your content 108
to it ranks higher and gets you found. 109
You should be constantly learning about ways to enhance your copy for the search engines so they will 110
score you highly. 111
There are some tools you can use that will help you find the most relevant keywords for your niche. 112
Google keyword planner and Google Trends are just two of the tools you can use to track keywords. 113
But remember, don't make the mistake of plumping for a more general term that appears to rank higher 114
because in the long run, using more targeted keywords will serve you better. 115
What do I mean? 116
Well, for example, if you Google the most search keyword, the term real estate is currently ranking 117
at the top. 118
Now, if you have a real estate business, you might think, great. 119
So I'll use the highest scoring keyword. 120
And that way my site or my content will score highly, too. 121
But wait. 122
Imagine how many other people are using that keyword. 123
Hundreds of thousands of people with billions of content, all using that term, mean it's going to 124
be incredibly hard for your page to get found. 125
So what should you do instead? 126
You should be specific. 127
Look for keywords that have a good ranking that more specifically describe what you do in your real 128
estate business in California. 129
You specialize in condos or in family homes. 130
How about real estate, California condos or family real estate? 131
Kelly, make sure the phrases or words you are picking are actually searched for and do rank highly, 132
but they don't have to be at the very top and make them as specific as possible as this way you'll be 133
able to stand out and get found easier. 134
Think about it. 135
If customers are looking for a real estate property dealing in condos in California, that real estate 136
company in Ohio isn't going to be on their radar if you've used the right targeted keywords. 137
Otherwise, if you use a more general term, hundreds of thousands of other sites all using that term 138
are going to bury you. 139
People are going to have to wade through pages of search results to find you. 140
And the chances of them doing that are very small. 141
Market research has proven that most people typically only look at the first or page's. 142
Of search results and then only if they can't find what they need. 143
Many are only looking at the first page. 144
So you need to optimize your SEO to make sure that when people use those specific terms to search 145
for what they want, your site appears right at the top. 146
Local SEO is crucial, too. 147
You also need to optimize your content for local search as this is becoming an ever more important part 148
of any effective SEO strategy, as 43 percent of all people conducting Google searches are looking for 149
a local brand or service. 150
And 82 percent of smartphone shoppers conduct near me searches. 151
It's vital your content is primed for local search. 152
Optimize your title tags, ensuring you get specific generic title tags that don't mention your location 153
won't help people searching for a local business to find your brand as well as your title. 154
You'll want to include local terms in your H1 and H2 tags. 155
You'll also want to use relevant keywords that people are actually searching for. 156
H1 and H2 tags are the HTML equivalent of the title and main header on your page and are extremely 157
important when it comes to local SEO. 158
Why? 159
Because they tell both Google and Google users that your page is specific to a local area and they show 160
that your page is relevant to a specific topic or niche. 161
Semantic search is also vital. 162
When it comes to local SEO, as Google now ranks pages higher that have a natural array of related 163
words rather than many repetitive or unrelated keywords to write as naturally as possible, incorporating 164
phrases and words to your target keywords. 165
Getting semantic search right will make a fundamental difference to your page rankings. 166
So it definitely deserves your attention. 167
If you want to improve your local SEO. 168
One final factor you should consider if you want to boost your local SEO is the creation of a community 169
page. 170
This is an extremely effective way to target all your local content. 171
A community page could serve as a resource for the local community, where people can regularly find 172
important news and updates about local events. 173
Alternatively, you could create a shopping portal where you link to other local brands and they link 174
back to you and find your unique selling point when creating marketing content. 175
Your goal will be to sell or promote a product or service. 176
So you need to define your USP or unique selling point, something you offer that is different or better 177
than your competitors. 178
You don't want to let people know you are just another garden supply store. 179
You want to tell them that you offer same day delivery or free seeds with every order, or you want 180
to highlight that your products are sourced organically, or that you have a local based business or 181
have supplied products for a celebrity gardener, etc.. 182
The importance of social proof, social proof helps you sell. 183
Like no other. 184
And it is a crucial element you can use to enhance all your copy. 185
It's a really useful persuader when customers who typically are overwhelmed with choice have to make 186
a decision. 187
People flock to the safe. 188
They don't like to take risks, especially with their money. 189
If you have been proven to be trusted by someone they have heard of, like a well-known brand institution 190
or celebrity, you should always mention this in your promotional content as it will help you sell more 191
social proof. 192
Doesn't always have to include mentioning a big name. 193
It can be pointing out how many satisfied customers you have or even spotlighting individual customers 194
who have had amazing results from your product or service. 195
If you're struggling for sign ups, consider featuring positive customer testimonials in your content 196
instead. 197
And never be tempted to fake these, as people can always tell Ida the magic formula to creating compelling 198
copy that sells. 199
Aida is an extremely powerful formula that, if followed, will ensure your content is always primed 200
to sell. 201
It works in four stages to attract your customers attention, interests them and then make them desire 202
what you are selling. 203
The final stage is to make them take action, which usually means getting them to make a purchase or 204
subscribe. 205
You can use the IDA formula in most of your promotional copy whether you are creating press releases, 206
landing pages, email campaigns or product ads. 207
Let's look at the four stages and a little more detail. 208
First, attract attracting customers is the first and most crucial step. 209
There are many ways to attract customers using your content. 210
But one important way is through your headers with headlines. 211
You need to grab people's attention from the off. 212
So they click through or keep reading on. 213
Sub headers are also crucial to help break up blocks of text and add structure. 214
So use. 215
In your content, but be sure to make them exciting and relevant. 216
A good header is provocative and presses people's buttons. 217
It could make them excited, intrigued or even angry. 218
But one thing it should never do is be boring. 219
So don't play it safe with your headers. 220
They end out by asking leading questions or promise value, by offering to give people knowledge they 221
have never had before. 222
You should aim to charge your headers with emotional words like amazing, exceptional, terrible, horrible. 223
But don't use too many and don't go overboard. 224
The terrible truth about most skin care products is a powerfully emotive and intriguing header, as 225
is is your diet endangering your health? 226
Ten ways to stop losing money on your Facebook ad spend is even better, as not only does everyone want 227
to save money, you're giving people an incentive to click through and read your content by promising 228
to give them a practical solution. 229
Hitters can be short or a little longer. 230
But try to keep them as brief as possible while still being specific. 231
Getting specific is critical. 232
No one is going to click through if they are not sure what they are going to be reading. 233
Time is precious, so you have to make people want to spend their days reading your content by showing 234
them what's in it for them. 235
One way of making your headers more specific is by including numbers in them. 236
Ten crucial diet mistakes that age you faster is super specific as it tells people that if they click 237
through, they'll be able to find out what these potential 10 errors are. 238
An industry survey conducted by moz.com found that no headlines got three hundred and twenty seven 239
percent more click through than question headlines. 240
You won't be able to use them every time and every header you write, but you can supercharge your content 241
by including them whenever possible. 242
Use Fomo in your headers to attract more. 243
Click through. Fomo or fear of missing out is another great principle to use when writing your headlines. 244
It works by tapping into a worry or common concern people have, making them want to find out more so 245
they can either prevent or solve the problem. 246
A headline like Five Ways You Can Guarantee Your Cat Lives Longer uses the fomo principle. 247
So does the number one cholesterol slashing ingredient. 248
Are you getting enough interest once you've got people's attention? 249
You need to move on to the second stage of aida and keep their interest. 250
This part of your copy is often called the lead, and it is hugely important aim to keep your lead to 251
a max of about eight sentences for optimum effect. 252
One way of ensuring you keep people reading is by using intrigue. 253
And you can do this by teasing that you have the solution to their problem or fear without telling them 254
exactly what it is. 255
Or you can create interest by sharing a short story about someone who used your product or service and 256
got great results. 257
Don't jump in straight away and hit them with the details of your product. 258
If you're selling a diet supplement, for example, first intrigue them by saying something like excess 259
weight can be hard to shift. 260
But there is one ingredient that can jump start your metabolism. 261
I'm going to tell you why you can shift that spare tire without spending an excessive amount of time 262
at the gym or depriving yourself by including one easy to take supplement to your daily routine. 263
You could start shedding pounds within weeks. 264
This should intrigue them enough to carry on reading as you're hitting their hot buttons. 265
They want to lose weight. 266
They don't want to have to work out for hours or starve themselves. 267
So you have them exactly where you want them hooked. 268
To find out what this magic ingredient is, if you can then angle your copy to frame your product or 269
service as the solution to their fear or the thing that will deliver them what they most desire, you 270
will be able to benefit from the panic or intrigue you introduced with your FOMO headline. 271
Imagine someone who's concerned about delaying the ageing process, clicking through on a headline like 272
Are you making your face age too quick? 273
And then reading how there is a skin care product that can help them achieve what they want. 274
Younger looking skin. 275
They are going to be in a prime state to want to know exactly what that product is, which is how you 276
want them for the next phase of the AIDA formula desire after you have attracted people with a great 277
header and interested them enough. 278
So they want to keep reading. 279
You need to make them desire what you are selling to get people to want what you're offering. 280
You can't simply talk about how great your product is. 281
You need to show potential customers what's in it for them, what's in it for them. 282
Principle is another step of copyrighting as customers are focused on themselves and what they want 283
to demonstrate. 284
What's in it for your customers? 285
Always 286
outline the benefits of your product or service in any copy you create. 287
Show people how what you are offering will directly improve their lives or give them the results they 288
are seeking. 289
Never just outline your product or service features. 290
No one really cares whether or not your product was created by the finest master craftsman on the planet. 291
But they do care if you can explain why this makes it 100 times more effective than any other product 292
out there as this gives them a reason to purchase. 293
Once you have attracted customers with an engaging header, interested them by teasing that you have 294
the solution to their problem and made them desire by introducing your product and outlining the benefits, 295
you still need to motivate them to take action. 296
Action. 297
This is the last stage of the AIDA formula and will obviously be vital to the success of your brand. 298
If you don't make sales, you can't stay in business. 299
Right. 300
So you need to motivate readers of your content to buy or sign up. 301
Most people are lazy and they have too much choice. 302
They need to take an initiative in order to take action. 303
This initiative could be a great deal, a limited time offer or a product or service that gives them 304
benefits or results. 305
They just can't get anywhere else. 306
Let's say I want to sell an anti ageing face cream. 307
I first attract people to read my content by creating an enticing headline. 308
I then interest people by explaining that I have the solution to their fears about ageing. 309
Then I make them desire my product by outlining the great benefits they will experience using it. 310
Having done my market research beforehand so I know what benefits they actually want. 311
Now I need to do the last part of the AIDA formula, which is to get them to take action. 312
One example of how I might do this is to say in my call to action it. 313
Three bottles for the price of one. 314
When you click through to purchase in the next 60 minutes, stocks are limited. 315
And these are going fast. 316
So reserve yours now or I might say grab your first time customer, 50 percent discount and get your 317
first bottle for just nine dollars and ninety nine cents. 318
Hurry and purchase right now as this offer only applies for the next 24 hours. 319
Both these calls to action have a sense of urgency and spur people to take action when you want them 320
to, which is immediately always tell people the specific action you would like them to take. 321
And remind them why don't just say sign up now, say enter your email address and start receiving our 322
tips and tricks straight away. 323
Instead, this is the AIDA formula I mentioned earlier. 324
Attract interest. 325
Desire action. 326
Ideally, you should also use fomo, the fear of missing out to super boost both your headline and your 327
call to action. 328
You should also use the what's in it for them principle in your header and whenever possible to make 329
customers desire your product by highlighting how it will benefit them. 330
Social Media Tips. 331
The first rule of writing for social media sites like Facebook is to be brief. 332
People have limited attention spans on social and often scroll past content. 333
Always include a visual with your text content. 334
As research from BuzzSumo found post with an image. 335
Got two point three times more engagement than post without hashtag. 336
All your social content on Twitter and on Instagram too, using relevant and preferably trending tags. 337
You can research trending hashtags using tools like HootSuite or look up the top tags on Twitter and 338
then stat and add them to your post. 339
Don't use hashtags for Facebook though, as these can have the opposite effect and make people more 340
likely to scroll past or switch off Instagram hashtags. 341
Hashtags are crucial on insta if you want to get more followers and improve your post engagement rates. 342
Post on Instagram that use hashtags averaged twelve point six percent more engagement and post without 343
Instagram allows you to use up to 30 hashtags on a post and a massive 10 on a story. 344
Don't make the mistake of using just the most popular Instagram hashtags. 345
It's better to use hashtags that are more niche with an engaged audience that's relevant to your industry. 346
Define niche tags that have a high engagement rate. 347
You should look and see what your competitors are using. 348
It's also worth researching what hashtags your customers use to tag the topics they are interested in. 349
That would be relevant to your brand. 350
There are three main types of Instagram hashtags you can use to get more followers and raise awareness 351
of your brand. 352
Community tags designed to connect Instagram users with an interest in a specific topic. 353
Community tags can be local or they can be more general hashtag black cats would be an example of a 354
fairly niche, but still general topic. 355
Hashtag black cats in both. 356
It would be an example of a local specific niche topic. 357
It's recommended you use both local specific tags and general tags to really max your post engagement 358
and chances of being discovered. 359
Campaign hashtags typically designed to promote a promotional period or event and run for a specific 360
number of days, weeks or months. 361
Hashtag 12 days of Xmas sale would be an example of a tag like this, or a company running a promotional 362
festive campaign branded hashtags. 363
These are used to connect followers of your brand and encourage them to share content. 364
This helps others find out about you and is an especially effective way of demonstrating social proof 365
and gaining new followers. 366
Branded hashtags can feature your brand name or can be a promotional phrase you want to feature. 367
If you had a sneaker company, for example, you could use your brand name as a tag. 368
Or you could use a relevant phrase you created such as hashtag Neon kicks or campaign to promote the 369
bright colors in your range. 370
Check your branded hashtag regularly to keep track of what people are saying about your company. 371
Observe your competitors when you're on social. 372
Notice what works for customers and what doesn't. 373
You can do this by researching your competitors. 374
They'll look at ads for competing products on Facebook, Twitter or Instagram. 375
Be sure to look out for complaints in the comments section that crop up over and over again. 376
And if your product can address these, you can then emphasize this in your copy. 377
You'll easily be able to win a slice of their action. 378
If your product can plug the holes in your rival's product or service by offering customers something 379
that's superior super to boost your Facebook ads, Facebook ads are particularly great for lead generation. 380
Remarketing and advertising offers, especially local offers, but will only be effective if they are 381
constructed right. 382
People buy products and services to solve a problem or to transform something about themselves or their 383
lives. 384
The secret to the most successful brands is their ability to make people feel good about themselves 385
by purchasing their products. 386
When writing your copy for your Facebook ads, always think about what brand image you are projecting 387
and keep your copy consistent with your website, tone and voice, logo, etc.. 388
Make sure you know your audience by using Facebook audience insights to get aggregated information about 389
the people connected to your page, as well as demographic information about Facebook users. 390
This way you can create content that connects and discovers more customers to market to like the ones 391
in your current audience. 392
This is one of the best ways you can optimize your Facebook ad spend as by targeting the right types 393
of customers, your results will be 10 times more effective. 394
Eight excellent ways to create Facebook ad copy that converts. 395
One. Develop a strong brand image and you'll engage more people faster. 396
Your brand identity will be key. 397
Here is your company projecting image of elegance, prestige or is it ultra cool? 398
Think about famous brands like Apple or Pepsi. 399
What image do they project? 400
How do they make their customers feel? 401
To focus on the solution in your Facebook ad copy, always focus on the lifestyle or the personal transformation. 402
Your product is offering or the problem your product or service will be solving. 403
Three. 404
Use social proof. 405
People don't typically trust Facebook ads and they will usually scroll past. 406
So whenever you get the chance to demonstrate that others have had a positive experience using your 407
product, do so. 408
You can feature customer written testimonials, reviews, photos with a customer quote, or videos to 409
achieve this. 410
As long as they appear to be genuine for use, scarcity and the promise of deadlines to up the sense 411
of urgency, a lot of people will delay making a purchase if they think an offer is going to run on 412
forever. 413
But many will click through to buy. 414
If you underscore the fact that they will only have a limited time to purchase at a lower price. 415
Five. Always use an image in your posts. 416
Research has proven this increases your engagement rate by over 100 percent. 417
You might also want to consider color choice in your image. 418
Did you know yellow has been found to be more effective when used in Facebook ads than almost any other 419
color? 420
Six. 421
Make sure you have a killer headline and make it relevant to the customer group you're trying to target. 422
After an image is is the number one factor that will decide whether people keep reading your Facebook 423
ad copy. 424
Seven Be brief, but also be specific enough in your header to your audience can see the relevance. 425
How you can improve your brand image and sell more is good. 426
Five ways to brand, boost and increase sales is better use. 427
The subhead had to be even more descriptive and tell them exactly what they can expect, i.e., get 428
my free sales boosting mini course when you enter your email address. 429
Eight, consider using emojis to enhance your text, especially in your headers. 430
It may seem counterintuitive if you're trying to appear professional, but emojis have been proven to 431
attract more engagement on Facebook and plain text alone. 432
Facebook lead generation ads that encourage sign ups. 433
Get your header right, outline what you're offering and use your sub header to be a bit more specific. 434
Your sub header should ideally tell them more about the lead magnet you are offering. 435
For example, your header could read ten thousand people to your page every day. 436
Then your sub header could say Discover the secrets of unlimited traffic creation with our free mini 437
course in your body. 438
Copy. 439
It's a great idea to open with a question as this gets people thinking and adds interest. 440
Remember the AIDA formula? 441
So if you were selling a course to help people boost their website traffic and wanted to get sign ups 442
for your lead magnet mini course, you could say, is there an easy way to get a continual stream of 443
Web traffic to your page? 444
Then you can tease that you have the solution to this question by saying something like find out how 445
you can attract thousands of ready to spend customers to your page every day with a simple formula used 446
by advertising experts. 447
Don't tell them what that formula is just yet. 448
Tease a bit more by saying something like, this formula is so powerful it can take your flagging brand 449
and flip your profit stream around practically overnight, then make them desire what you have. 450
By introducing it, learn how to achieve more sales faster with my secrets to unlimited traffic mini 451
course, then go into a strong and specific call to action that tells people precisely what to do and 452
exactly what they are going to get if they take that action. 453
For example, click through to sign up with your email address and get all my insider secrets totally 454
free. 455
Facebook remarketing ads that real and customers with these types of ads, it's a good idea to lead 456
with social proof. 457
Alternatively, you can use your lead to bust a common objection. 458
Customers might have that would typically prevent them from purchasing. 459
You can feature a testimonial to highlight social proof paired with a stock image that doesn't look 460
as if it's been professionally shot. 461
Grab attention. 462
Say you use a social proof header like my business turned around practically overnight. 463
You can use some emojis to make your header stand out. 464
Maybe some stats or dollar signs would be appropriate here. 465
Then use your sub header to outline that you can offer the same experience to your customers. 466
We'll show you how to win more sales effortlessly. 467
You can then go on to follow the rest of the AIDA formula, teasing to add interest and then introducing 468
your service as the solution to incite desire. 469
So, for example, you could say your sales flagging, tired of pouring money away on ads and promo, 470
but not seeing any results. 471
There is a solution. 472
We can make customers come to you pushing an endless stream of targeted customer traffic to your page. 473
Make more sales than you've ever dreamed of and get the secret formula that will help you boost your 474
sales and conversions. 475
Then use a strong call to action that creates a sense of urgency. 476
Like this course will only be available for a limited time at this price. 477
Yet lifetime access for just nine dollars and ninety nine cents when you click through to sign up in 478
the next 24 hours. 479
Facebook offer ads. 480
These are ads that feature an offer or special discount, preferably one that runs or only a limited 481
time. 482
This is so you can create a sense of scarcity and encourage people to click through and act right now. 483
Let's say you wanted to market teeth whitening kit in your head or you could say get twenty five percent 484
off our teeth whitening kits this weekend. 485
Only your subheads could make a claim that outlines a benefit or highlight social proof by saying, 486
say, the number one rated whitening kit by beauty bloggers only make claims you can plausibly live 487
up to, though otherwise your ad copy will have the opposite effect you want it to have and will make 488
you look untrustworthy or the body copy. 489
You could go on to add interest and hit customers pain points by saying yellow stained teeth or dingy 490
looking mouth can severely impact people's perceptions of you. 491
But most whitening toothpaste don't work and professional whitening is expensive. 492
Then you can incite desire by introducing your product like this 493
are handy use at home. 494
Teeth whitening kits in brighten your smile by 100 percent in just one month using the most powerful, 495
legally allowed ingredients out there. 496
They'll make over your look so you can get the same sparkling white teeth. 497
Hollywood celebrities have finally, you should use a call to action that plays on the sense of urgency 498
you created in your header. 499
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But hurry and purchase now. 502
And stocks will sell out fast. 503
The importance of video video is the most shared content medium and currently makes up over 80 percent 504
of all content shared on the Internet. 505
If you pair it with your text copy by including it as part of a post or a blog article, it can be a 506
great way to up your click through rate. 507
It's always a good idea to use it as your main image if you're going to do this, as more people are 508
likely to click on video related content than any other type of content. 509
Another great way you can use video to turbo charge all your written content is to present your written 510
content using animated video captions, side shows or stock footage, or by using a combination of visuals 511
and voice overs. 512
And of course, don't forget the importance of optimizing your YouTube video descriptions. 513
This is essential to getting found and for helping people to decide whether they want to watch till 514
the end or not. 515
Your YouTube descriptions should contain highly scoring keywords that are relevant to your topic, interwoven 516
with a clear, specific description of what your video is all about. 517
It's very important to specifically describe what people will learn if they watch your video. 518
If you don't want to get bad reviews on YouTube, some master copywriting tips, there are a few more 519
tips you should remember when it comes to creating great copy. 520
Everyone wants to read. 521
Here are the five top tips you need to know to become a copywriting master. 522
One. 523
Write short. 524
Don't try and impress your readers with long words and sentences of complicated jargon or waffle. 525
This will only make them do exactly what you don't want and will push them away. 526
Speak to them and clear, upbeat, short sentences that are easy to digest, to vary what you say and 527
how you say it. 528
Punctuate your copy with relevant high impact words and change up what you are saying. 529
Don't keep repeating yourself or using the same words or phrases again and again as people will just 530
switch off. 531
Three write like you talk. 532
You need to sound relatable in your content. 533
Needs to flow. 534
In order for people to engage a great way to ensure your content hits these twin goals is to read everything 535
you write out loud. 536
If you do this, you will quickly hear, 537
if it doesn't sound right and we'll be able to assess whether it sounds like someone talking or not. 538
Four, be exclusive. 539
Don't play it safe and aim to be like everyone else. 540
Show customers why you are different and better than your rivals. 541
If people believe they can't get what you're selling anywhere else, you'll never want for customers 542
again. 543
Five. 544
Find out what your customers think. 545
Speak to them. 546
And their language always appear to be on their side to avoid coming across as too pushy. 547
Instead, talk to them as a friend might using trigger phrases and keywords they can relate to. 548
I hope you enjoyed this guide to the fundamentals of great copywriting. 549
Creating engaging content is a real passion of mine. 550
And if you follow my advice and implement it in your own content, you should quickly see results. 551
I've successfully used these techniques to supercharge marketing for so many brands. 552
And now you've learned the fundamentals of copywriting. 553
You can take this knowledge and build on it to rev up all your content. 554
Boost your conversion rate and sell much more. 555
We always aim to give our students the greatest value and we keep this ethos firmly at the center of 556
everything we do. 557
We hope you feel we've met this standard in this video. 558
And if you do and you have the time, we'd love it if you'd be our hero and leave us an honest review. 559
Taking this action would really mean everything to us and ensure we can keep bringing you even more 560
great value content. 561
Until next time. 562
Stay prosperous. 563
And thanks for watching.