The Copywriting Guide Master worksheet, if you want to create content that sells, you first need to 1
learn what works and what doesn't. 2
Sometimes, though, no matter how much you apply yourself, it can be hard to keep all this information 3
in mind when you sit down to create a copy. 4
With that in mind, we they created a handy copywriting essentials checklist you can follow to make 5
sure you've remembered all the most important steps. 6
There are some nuts and bolts you need to get nailed down or as I call them, the absolute essentials 7
of copywriting that sells. 8
This guide presents these essentials in five stages. 9
You can progress through to check if you've optimized your content to sell. 10
There are also some handy bonus checklists at the end to help you boost your contents. 11
Reach on Facebook, Twitter, YouTube and Instagram. 12
Step one, define your brand. 13
First step would be to define your unique selling point. 14
Your number one goal is to sell or promote your product or a service to give people a reason to buy 15
from you. 16
You need to define your USP or unique selling point via notebook for research purposes and keep writing 17
your observations in it. 18
Write down what it is that you offer that is different or better than what your competitors are offering 19
to boost your brand profile. 20
You can use social proof. 21
Social proof is massively persuasive and encourages customer confidence. 22
Have you worked with any trusted organizations or well-known brands or people you could mention in your 23
product marketing? 24
If so, who write them all down? 25
Alternatively, do you have a lot of great product or service reviews that you can refer to when you 26
come to create your content? 27
You should also remember values and goals like what does your company stand for or what main purpose 28
does it have? 29
What top three goals do you want your marketing to achieve for your brand? 30
This year you should write down the answer to all these questions in a notebook. 31
Step to market research. 32
Now you need to get to know your perfect customer before you can create content that appeals, engages 33
and sells. 34
There are some questions you should be asking that will help walk you through the steps you need to 35
take to do this. 36
First off is do you know your market? 37
Second would be have you researched your ideal customer to discover what drives them? 38
If so, write down their biggest issue or problem in a notebook somewhere, then write down how you 39
are solving this issue for them with your product or service. 40
Have you observed your competitors to do this? 41
Look at successful brands in your niche and see how they approach their content marketing. 42
What are the top things your competitors are doing right now that your brand does not make a list of 43
all the points and write them down? 44
Remember to speak to your customers in a language they will understand. 45
You need to first know how they think and talk about the products they love. 46
Then comes. 47
Have you looked at products in your niche on sites like Amazon reviews? 48
And how do your Target customers describe products they love? 49
Right. 50
The top five key words and phrases they use most frequently down in the notebook. 51
It is also important to answer the questions like what do they love about these products and how do 52
they describe what they don't love or why are they unhappy with these things? 53
Write down the answers to these questions in your notebook for research. 54
Once you know this information, you can better angle your copy to hit customers pain points and offer 55
them the solutions they want. 56
Step three, optimizing your contents reach. 57
Now you know what your customers want and how they think you need to maximize your opportunity to connect 58
with them. 59
Answer these questions starting from have you maximized your contents? 60
Discoverability then is your SEO optimized on your website and in your content? 61
Third, how have you done keyword research using Google keyword planner and Google Trends? 62
Fourth would be if your keywords are niche down to hone in on your perfect customer 63
Lastly, check whether they are relevant to your product or service. 64
Remember, don't try to be all things to all people. 65
Niche is more effective as long as people are searching for your keywords. 66
And don't forget hashtags. 67
Are you using the right hash tags on Twitter and on Instagram? 68
Have you conducted market research into your hashtags using tools like HootSuite to see what your tags 69
target market are searching for? 70
Have you looked at the top trending tags in your niche on Twitter and Instagram? 71
Doing these things will hugely boost your discoverability. 72
Rate local SEO is important to. 73
You also need to ensure customers in your local area can engage with your content easily. 74
Some important points like on your website. 75
Have you optimized your title tags and do they mention your location and have you included local terms 76
in your age one and age two tags? 77
Both these things are vital when it comes to local search. 78
So Google and Google users can see your pages specific to a local area. 79
Semantic search is also important. 80
Google ranks pages higher that don't use repetitive, unrelated keywords. 81
So does your content on your pages have a natural array of related words? 82
And are you using similar phrases and words to your target keywords in your content? 83
Finally, remember that social proof. 84
You can use it here too. 85
Do you have a large or growing following on Facebook, Twitter, YouTube, Instagram? 86
Or your blog, if so, they will be the launch pad for testing your contents effectiveness step for 87
structuring your content to sell. 88
Remember the Aida formula, attract interest, desire, action. 89
In that order, you shouldn't reveal everything straight away in your promo content. 90
The goal is to keep people reading and engage their interest so you can get them to your call to action 91
and then get them to take the action you want, because your headline in first paragraph attract your 92
perfect customer. 93
A great way of attracting your market is to make the headline niche and relevant. 94
Is your headline relevant or is it too vague? 95
Does your copy interest? 96
One way of telling whether it will be of interest is to see if it touches on your readers issues in 97
your body. 98
Copy. 99
Do you talk about the single biggest problem or desire your readers have? 100
This is where having done proper market research really helps. 101
Does your solution tap into your target markets desire and then a single biggest problem or need? 102
If it doesn't, you need to refine your target market. 103
If it does, you need to be sure you were making this clear. 104
Does your copy make it clear to your potential customers that what you are offering will help them either 105
by solving their single biggest issue, which they desire greatly to be solved, or by giving them the 106
single biggest desire? 107
Finally, you need to get people to take action as your call to action. 108
Encourage people to take one or at most two highly specific actions. 109
It's not a good idea to confuse people with too many options. 110
Does it re-emphasize why they need to take this action? 111
That is because it will help them attain their single biggest desire. 112
Does your call to action introduce an element of urgency? 113
Remember Fumo, a.k.a. the fear of missing out in your content? 114
You should be tapping into this element of your customer psychology, particularly in your call to action. 115
One way to tap into this easily is to use limited time promotional offers. 116
Does your copy highlight why customers will be missing out if they don't take action now? 117
Step five, polishing things up. 118
Now we need to clean up and add some polish to make your content more engaging. 119
Here are some essential elements you should check off against your copy to ensure it is as appealing 120
to readers and browsers as possible. 121
Answer these questions in your notebook to observe later. 122
Is your copy clear? 123
Have you checked it to make sure it's free of errors? 124
Have you trimmed extra words in unnecessary detail? 125
Is every word essential? 126
Are you conveying what you need to tell customers in the shortest amount of words possible? 127
Have you checked your grammar and spelling? 128
You can use software like family to help you do this if you need extra help or just use your word processing 129
program, spell check and grammar check. 130
Are you being persuasive or just pushy? 131
One way of telling if you're being persuasive or pushy is by evaluating what your content is telling 132
potential customers. 133
Are you outlining the benefits to your customers of your product and service, or are you just telling 134
people how great your products and services are? 135
Is your copy exciting? 136
Read your content aloud? 137
Does it sound natural and flowing? 138
Does it sound like you were having a conversation with a friend? 139
Because it should. 140
Your copy should grab people's attention from the get go, make use of emotive, relevant headlines 141
and punchy sentences that hit their pain points. 142
Is your headline optimized to clearly explain what you're offering, or does it touch on a common problem 143
you know your target market is concerned about? 144
Is your copy using a mix of short and long sentences? 145
Does it ask readers questions? 146
Does it intrigue them, particularly at the start? 147
Is your content structured? 148
You don't want to confuse your customers with a jumble of words. 149
What you want to do instead is guide them neatly through your content, like holding their hands right 150
to the end where they click that button to purchase. 151
To achieve optimal structure. 152
You need to start by honestly reviewing your content. 153
Is it broken up into clean? 154
Easy to read blocks of text that are not too long. 155
Think two or three shorter sentences per paragraph and no more. 156
Have you made use of sub headers to add interest and break up the text? 157
Are you using bullet points or numbered list where possible? 158
Here's an extra step. 159
Copywriting hacks for social media. 160
Social media is where you'll probably be promoting your content the most. 161
It's also where you have a great opportunity to reach a large market of new potential customers. 162
Here's a super hack checklist for creating Facebook ad copy that sells. 163
Here are the questions you should find out the answers to and write them down in your notebook. 164
First off, does your content make your brand image clear? 165
Second, is your brand image consistent with what you're trying to sell and appealing to your target 166
market? 167
Third is, what is your brand image? 168
Make customers feel right. 169
All of this down in your notebook. 170
Think about famous brands like Apple or Pepsi. 171
What customers are they trying to attract? 172
What image do they project? 173
How do they make their customers feel? 174
Write them all down. 175
Also check. 176
Is your copy solution orientated and does it focus on the lifestyle or personal transformation your 177
product offers or the problem? 178
In your product or service solves, does your coffee make use of social proof? 179
People don't typically trust Facebook ads and we'll usually scroll past. 180
So when you get the chance to show the customers have had a positive experience using your product, 181
you should do so. 182
You can check. 183
Are you featuring any customer written testimonials, reviews, photos with a customer or videos alongside 184
your ad content? 185
And does your Facebook ad copy make use of scarcity and foamer? 186
Are you using deadlines like limited time promotions to have a sense of urgency? 187
Are you using an image or video and all your Facebook posts? 188
This is important. 189
As research has proven, images increase your post engagement rate by over one hundred percent. 190
You might also want to consider color choice in your image. 191
Did you know yellow has been found to be more effective when used in Facebook ads than almost any other 192
color? 193
Check if your Facebook ad has a killer headline. 194
And is it relevant to the customer group you're trying to target after an image? 195
This is the number one factor that will decide whether people keep reading your Facebook ad copy. 196
Is your header as brief as it can be while being specific enough so your audience can see the relevance. 197
How you can improve your brand image and sell more is good. 198
Five ways to brand, boost and increase sales is better. 199
Are you using a sub header to be even more descriptive and tell them exactly what they can expect? 200
For example, get my free sales boosting then of course, when you enter your email address. 201
Lastly, check is your copy easy on the eye and exciting? 202
And are you breaking up paragraphs and heavy blocks of text? 203
Are you using emojis to enhance your text, especially in your headers? 204
Emojis have been proven to attract more engagement on Facebook than plain text alone bonus checklist 205
for Instagram. 206
Here are some of the questions you should write down the answer to to properly boost your Instagram 207
marketing efforts, starting from are you using the tags that have a high engagement rate? 208
Second is, have you looked to see what your competitors are using? 209
Third would be whether have you researched the hashtags your customers use to tag topics they are interested 210
in that are relevant to your brand? 211
And lastly, are you using the right Instagram tags for your post goals? 212
You can choose from these types of tags. 213
No. 214
One, community tags designed to connect Instagram users with an interest in a specific topic can be 215
local or more general hashtag. 216
Black cats would want an example of a niche, but still general topic hashtag black cats involved would 217
be an example of a local specific niche topic. 218
Second would be campaign hashtags designed to promote a promotional period or event. 219
They run for a specific number of days, weeks or months. 220
Hashtag 12 days off XMA sale would be an example of a tag like this. 221
Last is branded hashtags used to connect followers of your brand and encourage them to share content, 222
helps others discover you, and are an effective way of demonstrating social proof and gaining new followers. 223
Example of a branded hashtag would be using your brand name and your hashtag or relevant phrase like 224
hashtag Nean KCS. 225
For a campaign to promote the bright colors in your sneaker range, you can also use a combination of 226
all the above where relevant experiment with hashtags on Instagram and see what brings you the best 227
results. 228
Bonus checklist to boost your content on Twitter. 229
Start with looking at ads for successful competing products. 230
Find out what are they doing right that you could incorporate into your own ads or posts. 231
Write this down in your notebook. 232
Look at the complaints. 233
Are you avoiding making these mistakes in your own content posts? 234
Check. 235
If you're using tools like HootSuite to research trending hashtags, check whether you're using relevant 236
niche keywords, posting regularly and using proper hash tags. 237
Don't overstuff your posts as if you have more tags than content can be a turnoff. 238
Have you shorten any you URLs in your post using a site like Bitly? 239
This is important as you have a limited character amount on Twitter and people switch off. 240
If you display messy looking, you are less Rona's checklist for YouTube. 241
It's important not to forget about video as it's the most shared content medium and currently makes 242
up over 80 percent of all content shared on the Internet. 243
Check whether you're currently using video and your marketing approach or not. 244
And do you have written content you could present in video format by creating animated guides or slideshows 245
with voiceovers? 246
Can you make video versions of your explainer guides? 247
Have you optimized your YouTube video descriptions? 248
This is essential to getting found and for helping people to decide whether they want to watch till 249
the end or not via YouTube. 250
Descriptions contain highly scoring keywords that are relevant to your topic. 251
And do your YouTube descriptions contain a clear, specific description of what your video is all about? 252
Remember, you need to specifically describe what people will learn if they watch your video. 253
If you don't want to get bad reviews on YouTube, next steps. 254
OK, so you've hit publish and now you're wondering what to do next. 255
Well, there are a couple more important steps you should take to optimize your copywriting success. 256
First, you should be monitoring the results your content and ads gets analysing these and then tweaking 257
appropriately on. 258
Facebook, you can use tools like Facebook business manager to do this, and on Google you can use Google 259
ads manager, you can check how much engagement did you post or Atget or did you get any complaints 260
if you received any complaints trying to address these in your next piece of content? 261
The next thing is to keep creating great content using this list as your guide. 262
Creating engaging content is the best way to get seen, get found and get customers. 263
Remember to keep this checklist with you every time you create a piece of content. 264
This will help you ensure you include all the most important factors that go into creating an amazing 265
piece of highly persuasive copy that sells.