Eight by law student.
Welcome to this very, very important section to this very, very important video, the Facebook pics.
This is so important for us.
I am so happy to really share this with you.
So this is a real challenge for me, for you to understand this together, to help you to get all the
power you can get from Facebook, big so-called and especially DBMS, because it's quite a very, very
easy to know that you copy paste the code.
But our goal is to really use the.
Maximum poverty.
So it means that you will be ready to create a website, conversions, you will be able to go for sales,
for leads, and you will be able to create dynamic ads.
So you will use the power of catalogs and you will, out on my thighs all your ads for visual content
or add to cart event or like starting the checkout event.
So this we cover in the next section how to create the website conversions.
But this is simply make it a done deal, so you really, like sign the agreement with Facebook that
he will sell for you or get leads for you.
Dynamic arts, it's really great because somebody is like at your bedside considering to buy a product
or purchase product or get a service so you can automatically retarget.
So what we will do, we will start a little bit with some tailoring to really give you a complete understanding.
And then what we will be doing, we will have a look deep into different accounts because set that and
different examples.
And of course, this is, for example, remix Alpha in proc.
And if you imagine in Parad you have one million people.
This is really great results and to really absolutely fantastic boost.
Think of the Facebook business page and this is one of the most important I am all the time trying to
explain.
And this is basically you can see these results for like 10 cents, even like for engagement, traffic
and of course for dynamic retargeting that I am also giving you.
So what's important is to understand the like the relevancy.
So you need to have a great content, great targeting, great targeting.
And of course, work would be custom and look alike audiences.
But you need to connect it all together.
And then what happens is that you have a great quality score, great engagement score, and this is
helping you.
So another account would pay for these results like five to ten thousand dollars, but this account
can reach it for seven hundred dollars per month.
And the reason is because we are constantly improving quality ranking in this Facebook relevancy.
This is very important.
So this was just an introduction because people they always confuse this.
Some people ask, I must have a great targeting or are I must have great lookalike audiences.
No, you need to understand.
The solution is a complete solution, content targeting, grid targeting or the power together.
And now the big Sasol, you probably know that it's a piece of code for your website that you can measure,
optimize and build audiences, you probably know it.
And then when you have a traffic, you can retarget different ways.
And you probably also know that it's a very, very easy to create a Facebook page, so.
As I was showing in the first of my videos, so you can have more data sources, so it's very easy to
create the Facebook Piegza.
This is very, very easy to create as I was showing to you.
And basically, when you have Debix, it's also very, very easy to set it up.
As I was showing you, even with the dean leads.
As I was showing you in my introductory video that basically what I was doing is just you go for the
set up in style, the Big Sur.
And of course, you can use the integration of all these sponsors or you just simply copy paste, that's
quite easy to do that.
I was showing to you that you just go to the set up and you just copy paste the code before the hat
so you can see here is the code.
So this is quite easy.
Stop.
And of course, it's much better to have always this active and when you go to continue, I was also
showing you how to use the even tool and we will talk a lot about the even, too.
But now I can just show you quickly that this is one tool is simply helping us to create like Evans,
and this is the most important to start understanding the events itself, that we have the lead, we
have the contact so we know what is really going on.
And basically now you can see contact us.
It's like for us the knowledge that somebody has clicked here.
And of course, we have also the contact form, and it's again here delete itself.
So this is what we are what we will be doing a lot in this video.
But first of all, I really want you to understand, like, more what are events, because, for example,
when you have e-commerce and somebody is already aiding payment info, this is really, really important
for you.
And then, of course, you need to also add this part of the code into that payment info page.
Then, of course, somebody is putting add to CART or at the wish list or is going through the complete
registration or clicking to contact.
And so basically, these are the most important events we need to understand.
And then, of course, somebody is searching for your location or starting the check out or giving you
a lead or purchasing from you.
And this all you really need to understand.
So we need to be able to use the power of the events.
So what does it mean?
It means basically, like when you go through the big at the top and when you use the Bixler it.
S.
So what's really, really important for us is the best is to use the open set up to.
But you can also, when you are going through the setup of the pics, you can also copy paste and then
when you continue.
The best now is to use the Facebook even set up to of course, you can, like, do it manually.
So you just, for example, for e-commerce.
This is great that the Facebook is like showing you what is the best for you.
So somebody gets two cards.
So this is really important, but this is where people get confused.
So that's why I will be showing you how to use this even set up to.
So it means that you will understand the camera and you don't need to work with any quotes or understanding
how to set up different codes and stuff like that, because this is like where the confusion comes.
So we will be using even set up to.
So but these are the events and then, of course, you have some, like, standard events, that's really
easy to understand that when you go you have, of course, stand up.
Even somebody was like completing the registration, searching according to a wish list or custom events
or custom conversions.
OK, so this you can also said that.
But what I want you now to really understand the events itself, because when you understand this,
you really, really can manage a lot.
And this is so important.
So right now, we need to really understand all the events.
So then, for example, when somebody already was intending to to get payment information, you really
need to retarget this person or somebody at the car that you really need to retarget this person or
if somebody stop it did check out, you need to target the person.
But on the other hand, if somebody has already purchased, you don't need to target this person.
And this is showing in the dynamic at section.
So what we are going to do first to really understand it.
I need you to use the Facebook pixel helper and to use Google Chrome.
So, first of all, what you need to do is to just ride into Google, Facebook, Big Halper and to use
this great tool.
So this is really great and it can help you greatly because this Facebook Piegza helper is fantastic.
It can really double check everything on your website.
But what it can also do for you, it can help you to understand and learn from the best.
So basically, let's say that I am now on Udemy dot com and this is a really, really great example
of magnificent marketing and Facebook ads, Facebook retargeting.
And you can see it's really great that I can see through this Facebook big Sahal, but the Dieudonné
and the marketing team is really so clever.
So they already have this new content button click detected and they already can retargeted me for discourse.
So I go to messenger, Facebook, Instagram through the power of dynamic retargeting that I will be
showing.
You can use this for like.
Like even action.
So now what I would love to do is like to talk more about these events on a real case example.
So what I do now, I just click on Saina and what you can see now has happened.
But then Callick.
So they have Mark this button and I will show you how to do it.
I just want you to really know it, and I am just doing this, that I will be just completing the registration,
OK, for you so you can more imagine.
OK, so I just ride it and I just create the account.
Lapkin So I will just do it.
I will just create the account.
So I just now click to sign up and now you can see the Facebook so has detected the event for sign up.
It was Hebburn sign up success.
So it means that now I am also marked as a member.
We will call them and sign up success.
So it means it's more likely to target me now because I am also a sound person.
So now you can see this is like the registration.
And you can see this sign up, you know, is something very, very important and you can do the same.
So this is like when somebody has already signed up and what I will do now, I will claque and.
I don't have anything here right now, so I will click to, like, add this to Wishlist now its wish
list it and you can see big Sahaba can detect this or it's not right in here, but there has happened
to more events.
So it means then when you have this, like visionless extra wish-list, it's now marked by the Demming
and what I am now going to do.
I'm going to get to car, so it basically means.
That I would love to buy it.
And you can see that it's offered two courses together.
So I just go to Scott.
And now what is happening?
It's already check out.
And so there should be it was not detected by.
There should be also it's definitely better that there should be added to cart the addition of an item
to a shopping cart or basket.
So it means that I have add to cart discourse and what I will do now when you dominicano that I am already
shopping in, I will check out.
And so basically now.
Do you then we can also see the marketing team that I have started to check out and this is the best
person to really retarget.
And as you can see.
There is a button click detected, but probably there is also privacy protection, so I can't really
get more information because it's now protected for payment.
So there is this certification.
So the big help, I can go deeper.
It's dark.
You can see it doesn't have the access.
It's not blue.
So now it's a payment process.
But I am sure that the UDEMY now has the information to say that I am starving the checkout.
And now what I will be doing.
I won't be using the payment, so it means that I am like really starting the.
I am starting the payment process at payment information, so it basically means that I am now the best
person to start with targeting process because I am already aiding the payment information.
So when somebody will be creating the dynamic that I will be giving you in the next few like hour after
conversion, and so you will know how to create them completely.
I will just really, really show you all this.
Somebody now talking about the events to understand the events and what now will happen.
I will just wait.
So it means that I perceive it if it will be possible.
So I will just chase the course to really show you.
OK, so now I will proceed payment and what has happened now when I have paid, of course.
So it basically means.
When I have paid the course is the situation the moment I am paying.
Is that I have already bought the course and this is important to understand that.
The EU, Denmark has now marked Devant purchase the competition of purchase, so it basically means
that the EU will no longer retarget me.
So when creating dynamic retargeting, there is also a condition to avoid, exclude, to remove some
part of people.
And when creative dynamic at this person who is creating the dynamic and will add deconditioned, not
target people that has already purchased.
So I will not be part of the retargeting because I have already bought it.
And now you can see that it's already not protected by payment information.
So there is this purchase, a new user purchase.
So it means that you can now know this purchase.
So you may well not proceed any retargeting, but might offer me courses that I'd like for digital marketing.
OK.
So this this was really important for me to explain to you how does work at different events in a customer
journey so you can really target a person that's already at TrueCar or at payment information at to
wish list, but you can also fully avoid the purchase itself.
So what we will be doing now when we understand some of these events is simply we will be together really
trying our best to work with these events.
So this is, for example.
Like a project for a mortgage, and it's really important to understand that.
For this client, release are importance on driving the traffic.
It's good, engagement is good, but needs this is something what this client needs.
He needs to get leads.
He needs to get clients.
So what we can do to really work with the XO, so we just open like the business manager.
And please, I, I believe and I am sure you are using the Facebook business manager and you understand
inside it you have XMA Maschera, you have Beemans, you have the Catalog's and you really use the full
power of Facebook for business.
So we click for Bicks US.
And now we already know it's really easy to copy paste the code, I was already showing this in the
beginning of discourse at what I will be training with you is now the evens, because this is the issue.
And it's just set up set up events, so and Facebook is really great.
I love Facebook that has created this Facebook event tool, so just set up the event and we will be
using this one tool.
But you need to use the Google Chrome.
This is really important to use it.
And you just click open, even set up tool and reach, just goal for this website.
So I watch just opening.
And what you can see, the Facebook can, like, already use the power of lead.
I already set up the leads, so I will just translate it for you into English so you can more understanding.
And of course, now I can review you need.
I don't want to double it.
OK, so I just dismiss so what we can do now, we can think more, what can be done.
So first of all, what is clear is that this contact so I try can you bottom and I want to go for contact
and I just select the devant contact.
This is important for me and I just confirming.
And now what I have is also contact about contacts, contact, contact.
OK.
And then I want to really work more with these buttons, because you can see now this is already a lead.
This is OK.
But what somebody would click here.
What happens?
We can just try and what will happen?
And this is a free consultation, so we again want to have a lead and we want to really try this bottom
out.
So but what if somebody is.
Calculating the mortgage, so I would love to try this calculation.
And this is something like the stabbing, the Chicoutimi trying to calculate it.
I will not choose the value now and I will confirm my.
And what I would love to do also, I would love to be sure that this baktun.
Yes, OK, so I just track your bottom, I click on it and I just click delete.
I confirm it.
So I want to be sure about this need.
And I think this is really important and I want to be absolutely sure about this bottom that is OK,
so I go for Leet.
And I want to be sure about this bottom to you, really like Mark Asani.
So I confirm it.
OK, so it's too much.
And basically, this is what now happened.
And so what I will do, I just do it this way.
So.
I will not do it so because there is the issue, unfortunately, that can help sometimes, but I really
wanted to show you how you can set up the events itself, so I will have now to reload the page.
But this is really important.
I hope it was really, really useful for you to understand different kinds of needs, we can have the
in the starting line, the check out someone is clicking, you know, so I just now click finish this
at the.
And I just finished.
And I said, OK, and that's really, really great, because when I see the leads, this is really great.
I have even the subscription that our OUSA show Shoyu.
And now the second project I would love to share with you is how I set them the Remax.
So we go for remix atrium and what I will be going now is just remix a trio.
I opened the website.
And I have to translate it for you.
OK, so I will just now translate the page for you and you can see I already have video content, find
the location where to find us.
So there is defined location.
Contact us.
And I have the lead, but I would love to really double check because, for example, this is the estimation.
It's really important need.
So I will just try to be back then.
And I go for the lead, OK, and I push confirmation, so this is really important for us.
And then what's really important now, here we have this message.
So if I go to where to find us.
That is also like around us.
So I really want to I get this, but then to really.
The only thing that's really important for us to confirm this is the need, so we have a.
And I think if I go to Korea, there is also very important this this is OK.
And when I go to the contacts, I will laugh if they click here.
The directive, so I will try.
To add to this as the new.
And I want to also try this as this is important.
And what we're going to do this is OK.
So basically.
Now, I think for me, this is OK and what we want to do, we want to double check the real.
If I go to some real estate, then somebody will be like somebody.
Well, I hit this button, so I want to.
Try this some.
Confirm.
And they want to try this.
OSSE.
I believe this is really important for us.
And I am quite happy with it.
You can also to record this.
When I was a child this morning.
That's something I initiated check out because the people are going to look on the side and I don't
include the value and I confirm.
So this really is a magnificent tool.
I really love it because setting up because this is really how.
And using this tool is really magnificent.
And so I'm really, really grateful to the.
To the Facebook that has created this.
This is so many Christian.
And now you can see it's receiving and when I present the here.
It has received the Bajou.
And basically, what I would like to do, I was suggesting that I would go near.
That I just completely innocent.
Now, I would love to why now?
So it's opening for us.
I can close the door, I know, and I go back.
And now I can see that I had to leave so you can see if I can make on the e-mail so I have from even
set up to.
And I think this is why they wanted to make this OK, and the last point is this remix of this is so
great.
And Charles, this is so magnificent.
I love it is the best estate brokerage in Central Europe.
And I again, go to the big source, and it's really, really set up well, but we will try our best
to develop it because this is also using the dynamic we're targeting.
So we'll call them combat complete registration.
But I want to really, really use the tool.
Of course, I am also using the catalogues.
So this is great power.
But this I am showing in the dynamic at retargeting section.
So you can watch it, you can get it, you can use it with Step-By-Step to do list.
So right now, I really want to again, like open the even set up to.
And I just go home like, OK, I just go home and I open the website.
And I will not translate it, because I think it's better.
No, there are already some events, you know, so.
That means some suggestions, and first of all, this is a and so I really, really want to do this
as a.
It's like doing a valuation of the property.
So when people can make homemade.
I'm sorry, this is the initiation, so I I must really now concentrate so you can double check me.
So I want to try this back on.
I will not check it.
Yeah, this is important.
I will do it correctly.
Yeah, so what I would love to do, I go to Tarek.
I would love to try this, but the bottom line is this.
I want to try to pass the initiation.
OK?
This is important to do it and now when I click on it.
And I just go down and the people, they feel like they feel deep, warm, I want to I this it's already
tracked, so it's OK.
So this is perfect.
And then, of course, I think what's important is that this battle more services.
And we can see this is something like maybe you the initiation of the check out.
So this is important for us.
We have the contacts, this is great, but what if people can be creative?
So I would like to see what I can do more.
I would love to double check this.
So right now, when I go down.
I think what's important for us to search what is also more important for us.
I need to go to the front page.
So we have this this is important for us, the offer of a state is so important.
So this is what we want to see.
I offer on the I say this is really important for us.
And then what I would say, if we have, like, the abacus.
And, of course, the search.
So need to oh, you count so.
So this is quite important for us to double check always the website if we can do more.
And what I will do, I might go back now.
And to see the officer and I would like to see some nice glass and glass and nice real estate.
And now I go to this real estate, OK?
And I'm sure I can find something in the death of this page.
Yeah, it is then.
So I need to read this.
It's already tracked, so let's go.
So I just I just double check.
This is OK.
Everything.
So everything's OK.
It's perfect.
We have improved the leads.
And now we can test new ones, but we know that it's really, really, really working well and we can
see we have quite a complete registration video content contact.
So this is it.
I am so happy I could share this with you because this is a great challenge for me, for you.
And I hope now you really understand your need to use the power of Facebook, Iran's Facebook pics.
But of course, you need to use all the power you can or you know, what's possible to use.
And I will be so happy if you will be using.
So you can see that, like sometimes the numbers, they seem to be climbing, sometimes it's a little
bit growing, but this is more among the most important is that you have good results.
Like in the long term, and I hope and believe that this can help you greatly and I believe these events,
especially if I can just summarize it for the media, this is so important for you, because then one
can go for dealing with one side in the e-commerce.
The events are really clear to yours.
So you can really use the full power of the Facebook picture and the ones so thank you for watching,
I believe this can be very, very useful for you.
And please remember to use the new set up to.
It's so magnificent.
Please use it.
Please, please, please use Facebook.
Even set up to please read your great success.
Please be happy and please, please, please use this magnificent tool.
May you reach a great success.