My dearest to them.
I would love to welcome you to the second part of Facebook because Iran's and ours are custom conversions
just so very quickly.
This is a new layout that Facebook is starting and is using more and more.
So just quickly, what is important is to understand that curating the content you can see on Facebook
is trying to give more space to the Facebook search.
And especially to this life, to this story.
So this is very important to create stories, to be really active and I am now consulting this project
and it's very, very useful to create engagement.
The stories I will show you more when I am optimizing the project, but definitely for e-commerce stories
are really important for you.
And also you can see that Facebook is trying more and more also with Creative Studio to give more space
to readers and also to live videos.
So definitely stories you shall use for your marketing as much as you can.
Video content.
Facebook is trying to push, watch and definitely live videos.
The advantage of live videos is that Facebook basically is giving you much more push and basically live
video.
And the story is now the only way how to get organic engagement without paid ads.
So definitely would vote to use the power of stories and the power of live videos.
But right now, let's dive back to the events somehow.
Facebook has changed the makeup menu.
I am also explaining in the course and the ads experience and now basically the Sur is more like called
the events manager.
Why so?
Because it's the most important to understand the events.
And what I would love to explain is that if you have students, they are mostly using Shopify.
So if you are using Shopify or view commerce, basically you have these automated integrations.
So you just see the details and you just connect the account in very easily proccess.
Like especially with Shopify, it's very easy.
And then basically you can use all the power of events.
This is the project I am showing you and you can see that every event, you know, is basically automatically
like coordinated by Shopify.
So add to card.
Check out visual content and, of course, porches.
Everything is set up automatically, so there is no need for Huster for even tours and stuff like that.
So this is definitely a very, very good.
So if you will be like choosing e-commerce platform, it's much better to choose that has the partnership
with Facebook.
So it's much more easy to integrate or even without any coding.
And also you can see on the website platforms, as far as I can know, that weeks or WordPress are the
most yours.
You can again see that it's very, very easy just to use the Partnership Connect account without any
coding because you can use directly the plugin and just install and activate the plugin and review the
settings.
So this is also possible.
But the most what students are asking is Shopify.
So everything is automated with Shopify and with every e-commerce platform.
So you get all evens.
Everything is coded directly by Shopify and you can see everything directly, like so easily.
Oh, Dana, I would love just a little bit more spend time with you.
Still to show you one more case study, but you can basically skip the next five minutes, I will again
open a website.
I will click to it, I will translate it for you and I will just put it into English for you.
So basically, this is we have already created, so I would love to check more if there are some more
we can use.
So let's check if we have any kind of article just going and if we have everything set up correctly.
So we just me this is always a little bit like the process of being creative, so you're going to skip
next four minutes so that we will be basically doing we need to track more buttons.
So if we can let's say.
I justice, this is a guide how to translate.
So I will just translate it for you.
And basically this is a guide how to sell and what we need to find if there is any kind.
Of form, and we need to connect this form.
This is not connected to e-commerce, but if you will be professional, you will need to use this.
And as you can see, we have this.
So this is a lead, but we might call it like complete.
Registration, I would definitely say.
It's a complete registration.
So I would definitely use it as a complete registration, so this is important to do.
And basically, this is what I just wanted to show you, that you can see that you can, like, always
use this tool.
That's very good to use it.
But right now, I think I have explained quite well, let's say we double check if there is some more.
Like what we can do, let's say if there is contacts, we might find some form and you can see we need
to track this.
So we need to, again, go for a complete registration because it's a lead, but for the owner, it's
important to also track it as a complete registration.
So now we go and basically we can see that what can do?
Is also that if it is the same page, as you can see, Facebook can automatically based it and understand
it so you don't need to do it like three or four times because you can see that it has been already
recognized that it's the same form and there is this complete registration and delete itself.
So this is really good.
So what we need may be the last.
Is to have a look, if there is any.
Like, this is, again, a complete registration's or.
So we already have it, so it's OK, so we don't need to use it.
You can see Facebook can easily to recognize the form and this is really, really great.
And basically, what we need to do is the offer and basically let's say I want to see some real estate
and I just click on.
And I just want to see if there is any kind of form and you can see that Facebook can easily recognize
it.
So this is fantastic.
But what I did don't really explain you and what's also important to know.
Is to understand that sometimes you can see a difference in a social if you go to Google Analytics,
so this is a tool for analytics from Google and from paid search, and this can be quite challenging.
So you need really to be sure that you use all the powers that you can from Facebook.
And one thing is that you can use the UTM parameters.
So what does it mean to have like more that are written into Google Analytics?
So it basically means that if you have, for example, the ad, what you can do to get more data into
the Google analytics breakdown is to use the UTM at this call so you can see you can easily build it.
I am showing it in the like section for conversion ads, so now I will just explain it.
So this source is Facebook and then you probably will be creating always like Cosper click, you can
call it, because if you have traffic ads or conversion ads and then you have just a campaign name and
campaign content.
So this is important to use for e-commerce to get more data into all UTM.
So this is called UTM and you can so easily build it this way.
And I am showing this in depth in the building of all ads for conversions.
So I just need you now to understand.
But the second I would love to show you and you shall understand, is the complete professional.
Of course, you can have the events of complete registration.
This is fine.
But what do you need to do or what do you can do?
You might have like.
Thank you.
So this is what it's called.
Thank you, page, as you can see.
So this is like basically the address of thank you page, as you can see.
And so what we need to do, you can see that the owner of this.
Company is using free thank you pages this year, well, not yours so much for e-commerce because as
I told you, for e-commerce, you are that.
But if you will be consulting a project that is not e-commerce is really good.
So for e-commerce, you are certain you don't need to worry about it and everything is OK.
But if you will have a project that is not e-commerce like it can be real estate or whatever consultancy
or you will be like getting leads.
So it's not connected to selling, but forgetting leads.
So you can have thank you pages.
And these Tenga pages, as you can see, Jacomo means thank you.
You can use so much as copy paste.
And this is very good for non commerce.
It is not e-commerce.
This is basically for leads and you can go to custom conversions and this is good because you can set
up custom conversion and that will give you like more better insights if you can use these thank you
pages, especially for leads.
This is very, very useful.
So as you can see, I need to post it here.
And I need to just call it.
Thank you, Paige.
OK.
And basically, what I need to do is.
Let's say we have it like.
Complete registration and I watch the devalue 500 and basically this is telling the Facebook and to
us in this campaign, this thank you page, this is a thank you page.
Complete registration and I just created.
And I am done.
OK, so you can see you can easily overview and allow yourselves with the second and third.
So I would just like, again, create a custom conversion, as you can see, it's very easy and it's
very useful for the project where you basically generate leads to have this differen thank you pages.
And then we call it.
Thank you.
Price of property, as you can see.
And now I get again P-value 500, and it's again the complete registration, or we can call it a lead,
but it's sleet and it's also complete registration.
We can also call in the lead, but.
It might be better to even call it lead, but this owner likes that it's a registration so he can more
easily understand.
And the third custom conversion, but please understand, this is mainly for leads, you don't need
to create it for e-commerce.
This is for leads.
And now you can again create a custom and basically for leads.
This is fantastic.
Thank you.
All of the property and the value is, again, 500, and we can call it complete the registration or
need and be creative.
So this is really, really fantastic.
If you are consulting or you will be consulting like a project where the leads are the most important.
Using this thank you page.
This is something very, very good for custom conversions.
Now, what I need to explain to you, I will just go back to the ads.
I need to explain to you about the e-commerce site or deal with Shopify, if I go, let's say, last
Sunday's.
As you can see, you have the complete overview and I will be showing you in the conversion ads how
you can customize all of your e-commerce value, how you can see more, how you can proceed this customization
if you need.
So this basically you can do it this way and you can save it and you can collect it.
But I will be showing you this in depth when using the conversion ads.
So now it's just good that you know it.
And basically this is giving you great, great insights because you can see all the information about
Checkout's and of course, like how high is this check out and how much do you pay for purchase.
So this is really important and you can also see the conversion value.
So this is really important.
So you can see that's why it's so important to create these stories and be active via stories on Facebook,
because then you can create Facebook engagement via like custom audiences and lookalike audiences that
I will be showing you.
So now it's good that you just know it and you understand it.
But I was showing this in depth in the chorus, so I will not jump into audiences right now.
Just need to explain to you that you can see everything with Shopify or all these e-commerce platforms
without any hard effort.
And you just connect the pixel and you get all the information.
And now what we need also what I need to show you is this attribution.
This is really important.
So no matter if you have e-commerce approaching or the goal of the project is to get leads, but you
need to activate attributions.
This is important because attributions are giving you like the understanding of the complete impact
because you will be probably using Google ads, Facebook ads, see your Instagram newsletter marketing.
So you need to understand, like what is the power and a concrete, like customer journey.
So you can see people can start with search, then you'll find them again with dynamic retargeting that
you like, create special ed for them and then they purchase.
So you can see in the e-commerce can often happen that you have like both you are using Google ads and
you are using the Facebook ads and also as your is helping you greatly.
So it's important to understand the attributions, the real power of each marketing channel.
So.
As you can see it, just select your business, you select.
That you are a single business, this is what we are and this is what you will be the most, you just
click your attacker down, you click next, and then you choose all what is possible to choose.
You add people that like are part of your team.
And it's Prague, Czech currency is OK and of course, like you need to, but it's automated by Facebook.
I would call it motions and you conferment.
And now the Facebook will start collecting the data.
It takes some time, you can see some first that after a few days or after one week.
But basically this is much easier said than done.
But it's very, very important to set up the attributions, especially for e-commerce, to understand
all.
And now you're almost there.
You just click next and you can start using the attributions and you can see.
The Facebook needs to start, you know, get the doctor waiting for the conversion so you can see everything
immediately, but basically this is what will happen.
So what I will show you now more is this project.
I have set up the attributions a few days ago.
So I will click here and I will show you more about this attributions.
So then you can see, like cross publisher reporting with Facebook attribution so you can, like, measure
the efficiency of your campaigns across different publishers, devices and channels.
And now it's, as you can see, very easy.
We just click get started.
Of course, what we want to know is website purchases.
And you can always just use the period, but now we have started a few days ago, so I keep it this
way and this is really important that you can see the different attribution models and basically you
can choose, if you will, be working as Facebook ads professional, probably the head of e-commerce
will tell you what attribution you shall use for reporting.
But what I would say.
Is that.
I would use the position of 40 percentage, so if I would like this side, it's gives you a specific
percentage of the credit for conversion to the first and last touch points in conversion pass.
But you know, what is good is that.
Facebook is always explaining the meaning of each attribution model, so you can always read it, but
my best practice is to use positional forte and then the e-commerce platforms basically now are not
using so much TV.
And basically people can mostly see you via Facebook ads or Instagram ads and Noyo you and go directly
to you.
So my best practice is to use 28 day clock and with a seven day impression and I do not credit direct
visits.
And then you just click apply and then you can see you have like a paid, you have organic, you direct
and now you can scroll and you can see the value.
So you can see that there is also great power in this Facebook organic, as I was telling you, to use
the power of stories, then of course, Google CEO and even Instagram.
But we are doing the best with Facebook ads.
And basically what you can do also, if you go, you can just click and download the report so you can
just report name and you can just generate the report and download it.
So but you can always create different custom reports and then you can, like, set up.
The direct part is ready every week.
But you can also discover some conversion pass and you can see there are different, different e-commerce
like ways, but this e-commerce project is so minor using Facebook and you can see there are a lot of
people just purchasing directly from Facebook.
And what is also good, if you go to the settings, you can go to the business settings and you can
just double check this, but everything's OK.
But also you can double check data sources.
This is what I was showing you.
If you have some more, you can see that we have just Facebook, Google, Instagram and ad platform.
This is really great because you can directly connect to Google at Google display Bing ads, and this
is Scrilla Gold.
So you can directly connect with different ad platforms you want with Pinterest, Google, and this
basically gives you great advantage.
So then when you connect, especially with Google as being, as you can see, like a much more in-depth
and correct performance.
And this is really good because unfortunately sometimes can happen that the issues can be with Google
Analytics and it's really challenging.
So it's important to use the UTM, as I was showing you, and I am showing in the conversion ads.
But what's also important is to use the attributions and to set up the attributions to see like the
real power of Facebook, Google, Instagram together.
So this is what I wanted to do.
And basically, when you start with attributions, you will be waiting for Facebook to collect the data.
So don't get afraid.
The performance will not happen immediately.
So you need to really give Facebook some time at least.
I would recommend a few days to collect the data and then you can see the power of attributions.
So this is what I wanted to explain more about Pixar, about Shopify that is automated and about custom
conversions and also about attributions, citing this can help you greatly.
And if you are more excited about e-commerce, you can go to the conversion ads section.
So thank you for watching.
I'm really happy to share this with you and may you reach great success.