My dearest to them, I am so happy to share this with you.
You are such a fantastic student.
You are doing so great progress.
You are starting to really understand the controversial ads and you are going to master DeSales and
master the catalogues and dynamic ads by the students.
They often ask, Hey, Tom, what about you metrics?
How shall we understand the Facebook and Instagram ads metrics and how is it official?
So it's a very, very easy the best answer is using the common sense.
But as I am showing you, it's a very, very great for you.
If you can use some more columns, I am showing it in the e-commerce complete case study.
So I am adding more columns and I can see and check more values.
And this is really important for you.
If you check more values, you can be more confident.
So what does it mean?
As I am showing you, you need to double check the cost per lead.
The cost per link is really important for you.
You need to know if people like your ads, if you have correct targeting and correct it, and if people
like to click on it.
So you need the cost per link to be as low as possible.
Then what you also need to do, you need to double check.
The most important are, of course, the sales, the purchases and purchases, conversion value.
They simply means how much money you make.
But what is also important, and that is a very, very important is to double check if there has been
started check out because people are starting the check outs.
You are greatly ready for dynamic retargeting and you can see that the ad is performing greatly.
And then, of course, you have more add to cart actions.
This is so great.
And then, of course, what is important is to double check not just how many actions you have, but
what is the value.
So if the value is very high, the potential of your campaign is really high.
So this is what you need.
You need to focus that the cost per click is very, very cheap.
And then you need to know that the add to cart action is really growing and the conversion potential
is really high.
And then, of course, these purchases, they are the most important for you and you need to focus on
them.
But still, this is the most important.
So just to summarize it, Link must be low.
The number of purchases at two car purchases, conversion value add to cart volume must be high to the
sky.
And so this is very important for you.
Lean, click, allow money flowing to your account.
I like the sky, so I wish you great success and I am so happy for you.