My dear student, welcome back to this section about conversion, and so as you can see, it's a very,
very, very demanding and challenging to sometimes find for the project the correct way and the best
results that will bring profits.
Unfortunately, if we double check like the made the money and we go 14 days back so we can see that
it's not really so joyful.
And basically the only one that can make us money is the Facebook engagement.
You can see because we can see the websites purchase conversion and we can see that this is quite OK.
So that might be still worth testing.
And if he go back.
It's somehow still a little bit making money, but if we double check.
How much we spend, so we spend 200.
And we basically make 300.
Unfortunately, what this Instagram looks like, we also spend two hundred and basically.
We make 300, so if we look 14 days back, so.
We have made 659 and we have invested four hundred eighty three, so basically the only what is for
us some hope is this Facebook engagement.
As you can see, this purchase conversion value is the best.
So what we can do now, unfortunately.
I will have.
Even if it's yesterday, then it was surreal and not good today, and we can see that on a this could.
Make some money and even you can see that.
Like, we have made 141 and we invested 84.
So what we have to do, unfortunately.
We have basically.
To turn off all the others, so this is what we have to do, as you can see, if you click here, you
can always get the overview or what you click for.
So unfortunately, we can only keep right now the Facebook engagement and we can do more about it.
So this is what we have to develop the targeting around.
So what we can do and what I would love to do right now is if I did it, I did test also some fresh.
So this is what I will just remove.
I will just adjust the budget for 50, let's say.
And basically what we will be doing, I will just publish it this way and then we double check how are
doing the ads itself.
So.
Now, what I will be doing, I will just click through and now I will basically double check how is
doing?
And you can see if we go for the last 14 days.
You can see that this.
He's basically making the most of the money and it's the most profitable, so we have even to turn off
this.
And we have to double check this.
If there is anything we can do, and this is not correct, so.
Our choices have to change this, this is not delay death, so this I have to change.
So I think I will just use for.
I would just feels the same, because I think this is really, really.
Really good, so I can use this.
This is OK.
So I just like to continue.
So you need that, but it's OK.
So it's in the beginning and in the end.
So it's OK.
And then our which was published, so this is quite challenging and it's quite hard, so but this is
what we have to do because unfortunately all the other audiences.
There is no chance that we can be profitable because also we have to pay the production of these products
delivery.
And unfortunately, it has no meaning to really spend money on something that's not really making money.
So what we can do right now, we can go to the audiences.
And what we will do, we will create a very fresh audience for Facebook engagement.
And so we will just go for a Facebook page.
And this is what people are crying now, so I will call it Facebook engagement, and today is twenty
three point five, two thousand one thing.
So we create some very, very fresh.
And basically now what I our do our just click back to the ETS manager and basically what we will be
doing.
We have this Facebook engagement's or.
What we need, we will just need to understand that so you will just use it conversion.
Facebook engagement eight point five.
So we know it.
So we have still to rename it, yeah, you can see it among.
I I think we know it's conversion, so you can keep it Facebook engagement eight point five.
So this one we can test now and we can, like, use the application.
And what we will be doing, we duplicate it and we will be using also this, we called point five.
As you can see, we keep the same for conversion.
And to me, just.
Click here, so we named this Facebook
engagement three point five.
And basically.
What we will be doing, we will just test more fresh audience.
So this is what we can do.
So I will just call it this way.
As you can see, now we have it and basically now we can publish it so we can test more fresh audience,
so we will see what will happen, if it will have any positive results, and it shall give us some extra
freshness.
So this is what we have now.
So this is what we can test.
So basically what we will be testing is that we know that the Facebook is doing the best for us.
So this we have to turn off.
So we will just like use the Sonia.
This is what we are going to do and basically we are going to use only.
The.
Sonia, so this I have to turn off.
So this is what we will be doing right now, so we will be using engagement twenty three point five
and eight point five.
So we will see if we get any kind of more freshness into the ads.
But probably we will just stick using the.
Facebook engagement so far, it seems to be the best profitable for us and the last what we can do,
we can like.
Duplicate one small.
And what we can do if we go for the application, so we just duplicate.
And what we will be doing, we will call this.
Engagement, Facebook engagement looks like Pliss in general.
I was asking, I was asking.
About.
Using a lot of more targeting, you know, when you use the look alike audiences, it is not really
recommended by Facebook.
And now what we need to do so they see real change and what we will be doing, we will try to use locations.
So we will try.
I got some locations, so we will try to push more for locations.
So we will not really use the complete Australia at its really, really big.
So what we will be doing is we will be using Sydney.
And let's say.
We will be using Melbourne, Queensland and Tasmania.
So this is what we're going to do right now, so we will be trying to really push for dislocations,
as I received from the owner of this project, and dislocations shall really help us greatly.
And basically, the last one is Tazmania.
So this is something we shall now try to do, so I was asking Facebook directly the support for conversion,
as if to limit more delocalized audiences and they they really do not recommend it so much so.
This is, I think, what we can test, as you can see, it's still very, very creative process.
And still, we are not sure what is correct, but definitely the engagement seems to be much, much
better for us to be much more something that can help us.
And the reason we have a lot of, like, active stories.
So this is the reason why we have a lot of engagement and then it's more easy to sell people because
Korbin is very active in these stories.
And basically, we will also try to go for place.
And we were just push this, Sonia, and still what I would love to test is the last point that I am
not sure if I wouldn't love, if it will be possible to test is to think more about the audiences to
double check or audiences if it will be possible.
So I will have to search, so I will search for or chase.
If possible, and basically there are a lot of odd audiences, and I think what I would love to do.
Is to.
Find the audience, there are so many xrayed that audiences.
So this is not really.
So what I would love to use is the audience for purchase.
So I will try to create it, but probably I will have to first delete.
Some of the audiences we will try to create it connected to Pixar, but I'm afraid there are so many
old audiences.
So this is what I need to delete.
So this is what I want to create fresh.
So this is Look-Alike, Quabbin, -- using Birch's.
This you'll have to if you want to use the power of Big Sur, you have to firstly delete the old one.
So now we will use this.
And he will go for purchase and we will go for Australia.
And basically, this is a lookalike that's based on a purchase and I would love to.
Like put into test the desperate chase audience lookalike.
Using picks, using purchase, this is something I would love to test, I still because it's very fresh.
You can see it was quite old.
It was from March.
So now it's the end of May.
So this is what I would love to test.
And now we go back to the Atsumi nature.
And the last that we will test is.
I will just use the deeply Gayson, but I won't name it because of Chase supplies, because I would
love to know it's because of the purchase supplies.
Still, this shall be very, very powerful.
So I would love to this that.
So I was consulting this on Facebook, and it's quite, really, really it shall be something very,
very powerful.
So this purchase directly from Pixar and what we will do, we will like.
Keep these locations, Melbourne, Queensland, Sydney, Tasmania.
So this this might be useful, but we go for the purchase of this look alike for purchase value based
shall be very powerful for us because Facebook can create directly from Facebook, because the data
can create the look alike audience that can help us a lot.
So as you can see, this is the look alike.
And now what we can do, we can publish it, so basically we will be now testing more about Facebook
engagement.
This seems something really powerful and also we will test more for places.
And I would love still to get more for the purchase for the ad itself.
As you can see, we will be mainly using this, Sonya, because she's like really the best the best
value of.
So somehow she is getting the most money into the project so that I am very, very grateful and unfortunately,
all the others I had to turn off.
So hopefully this will help the project, because if we go to the account overview, as you can see,
if you go last seven days, it's still the spend amount is too high according accordingly purchases.
So we need to get more purchases and we need to decrease the spend amount.
So this is what we are still aiming for.
And you can see it's really, really extreme challenging.
And the only thing that was like a profitable for us.
Was this.
Facebook engagement, so this was the only profitable for us and the only making money.
Unfortunately, the other ones didn't make money for us.
So the last point one made I decide to do is that this was really good.
So I think we can, like, keep the budget like 60.
I think this is really reasonable to keep you on 65.
And what we will do the last the other budgets decrease for testing to be more reasonable.
So, you know, be careful if you do not spend too much money this big.
So I think we can keep for 50.
But this too, I would definitely for that testing use just.
Twenty five and seeing what will happen.
So this is like we noticed a little bit more fresh engagement from Facebook.
And what we will be also testing if the place he can help us.
So that I am quite excited, it might be a good option for us as the Australia is really, really big,
so we will see what will happen.
So the last is, I promise to you, as you can see, Facebook has already activated to ads.
So it's really fast because it can see it's just duplication and it's just testing a little bit more.
So the process of approval is so much faster than when you just create a new ad on Facebook, like has
to depth check the ad also.
And the last I promise to talk a little bit more about the attributions.
So basically we activated the attributions and now, like after one week, we can see some more data.
And of course, we need to go for purchases.
And basically what is really good is that Facebook is always.
Explaining what is in LA Stach, what is it first, that last click or visit might be good for dynamic
retargeting, but you will probably get this information from the e-commerce like Manassero, what to
choose?
If I would have to choose, I would use position of what they did.
I think it's quite fair because Facebook and Instagram is showing the ads through a lot of people.
And I would also your Sunday impression, because the people can see us and this is what I would use
as the best practice.
And you can see that you know quite well with organic Google, but definitely Facebook value and Instagram
value is helping us, but it's also helping us to be like doing Google or organic Facebook or organic
Instagram and definitely mind the CEO be a good option.
So then what we can do I am not sure if he can go much deeper, because you can see after one week,
this is the date that we have.
So we have activated like a few days ago.
And basically this is good because you can see if you have more and more channels, how each channel
is contributing to your sales and to your overall performance.
What you can also do are the customer reports so you can easily create the report, download your report.
You can even show the graph.
That might be quite nice.
And so basically, you can choose what shall be shown, you know, and this is quite nice for the comparison
so you can see how this is doing.
You can also show the second Matrix conversions colleagues.
You can even show daily average man.
What you can do also is to choose, of course.
If you want to use more more data and basically you can, like, really use a lot, you can download
the report set of automated reports.
So this is something really important.
If you're going to develop the e-commerce to know that you can use the attributions, if you will be
going for some meeting, you will be able to offer the Facebook attributions.
I think the people that are going to hire you will be really happy for it.
So basically, as you can see, this project will be mainly using the power of Facebook engagement.
So this is what will be the most important for this project.
And it's something that is luckily making the most money or it's the only way and the only hope for
this project to get into some profitable situation, because let's say if we go for a lifetime.
And then we try to analyze the other results so we can see.
Here is like nine dollars, so.
This was doing quite well.
I also saw you can see there is not really much this is octopi, so this seems to be quite interesting.
And you can see that the Cosper purchase.
This is something we shall also test that I missed.
I don't know how this is possible.
But there is this seems to be something good for us.
So we shall definitely test this seems to be.
Something good for us.
So.
What we need to do is to double check what is this or.
You can see the.
Ah, this is a limited offer.
This is like 15 percent.
That's why it was doing so well, because it was just a very limited offer so that we can't use right
away, unfortunately.
But this might be something like a limited offer.
So we shall try to incorporate.
So that sees it.
Then hopefully we will have this around 20 Cosper purchase and the conversion value will be so high.
So I hope that this is something that will help us because you can see there some of the ads are not
really making money.
And this one was.
Like, I are doing quite nice Monday, as you can see, so let's say we have last months, maybe I missed
something, so we need to double check.
This one was quite doing.
Well, but stop doing well in the.
So we have spent.
So, again, seeing six hundred forty five.
And we have made.
So this might be good, but it started to be doing not so good in the last seven days of this, I have
not evaluated.
The best way, because the last seven days, it was not making so much grain money.
So I will keep this running in some low budget, so hopefully it will restart while.
And hopefully it will start making money because it did make quite nice money.
So what I will do.
I will also narrow it for engaged shoppers if it will help us.
And what I will do, I will.
Try my best to go just for some of these locations, so you just go on some of these locations, so
hopefully this can help us and there is still hope we can make some nice money.
So.
And then maybe we were a little bit more.
Yes, so.
I don't know if tonight or maybe it's too much, I want to narrow it out, just see you it here.
So we know and this time getting more, it will be and it will start making money, so hopefully it
will be fine doing really well.
So, again, see, the project is really challenging and finding the correct audience and the correct
targeting is really challenging, but we will test this because there is still hope to make money.
And we will just have to use some limited offers.
So basically, this is what we have right now, but still the most we will be.
Using our watch double doublecheck last time.
And I would use the.
This purchase big, so I think this is important.
U.S. purchase, Pixar and the targeting I was just yesterday, so I just.
I still have to follow your feeling and just hoping think that this might be right.
So but basically what you can see that what we will be mostly doing and probably using the most is this
power of Facebook engagement is direct targeting for Facebook engagement.
And this is the one that hopefully will be making the most money.
And this is definitely the most important for us.
And it might happen in the end of the project that we stay Chuzzlewit Facebook engagement.
So this is our base.
So it's extremely challenging, as you can see.
And we have discovered after four weeks that what ads to create.
So what does it mean that the most important is for this project to use the power of retargeting for
Facebook engagement?
And then then it's much better to use this ad with the lady that basically sorry, that is basically
celebrities.
So using the power of celebrity and definitely like the selex choice, the best from nature, this is
something making the most money.
So this is the step by step process.
I hope it was very useful for you.
So hopefully you will use this step by step process also for your project and for your clients.
So please let me know your ideas.
And I am so happy to share this with you and I wish you the best success for you.