My dear student, welcome to the next section.
As you can see, selling is challenging.
It is not something that can happen in one claque.
So let's have a look what we can do more, how we can help more the project.
This time I will be basically just showing you some of the updates so it will be faster for you to get
some overview.
So first of all.
Let's jump back to last seven days.
And maybe before we start everything, there is last point I would love to show you about audiences
saw.
As you know, you can create custom audiences.
We talk a lot about using the power of Instagram and engagement or our website retargeting or Facebook
page, but what you can also do is uploading to the Facebook customer list.
And basically, it's a very, very easy Facebook is extremely intelligent in this way, so you just
need any kind of CSB or Texte.
And my experience is that you just put it into conformance.
So the more data you have, the better it can be email.
It can be phone number.
So it can be hours, a city, state, country, postal code, date of birth.
You can see always the examples.
And it's a very, very easy and the more information you provide, the better you can also download
less template see for marketing guidelines or what you can do.
If you are using MailChimp, you can use the Mayotte chimp integration and import from MailChimp.
So then you basically can also include customer value.
So this is good.
If you know the value of sales, then it's really good because Facebook can understand what people tend
to spend more money on the deal.
And if you have this information, you can also add the value of the customer and the best customers
giving the most money.
This is something that Facebook will try to find for you and basically why you can use this, because
if you have any kind of workshop, let's say now we are talking about this workshop and you can see
that this is something people can purchase, let's say, every month.
So they need it again and again.
And the advantage is that, for example, this is Shopify E-commerce Solutions.
So it's very easy to use it.
And you can just download the list of your customers, you can feed it to the Facebook and then you
can target the customers again.
So they would purchase video again and again.
And so basically, this is what we are going to do right now.
As you can see, we did a little bit stronger, the Cosper purchase with Facebook engagement.
I was also trying to implement some of the targeted things for place and for interest and for women.
But basically I had to remove it.
After one week, I was testing like Melbourne and Queensland and I was targeting four women.
But the experience really is that just using in this project, just the power of Facebook engagement
is much better.
And then basically what I did, I have just created a second ad because this ad I recognise for right
targeting is a little bit more clickable.
So I have created the second option with this picture.
People like to click and then basically you can see we have two active ads.
Then what was doing for us?
Well, as you can see, we made quite the money on this big support, Chase and Blaise.
So this is basically what we are doing, what we are testing.
It was quite OK that we are using the big software for purchase, and in this case we are also choosing
the place and also the women interested in pregnancy and births and house and home.
So this is what we are doing.
And you can see we are also using reach people beyond your deathtoll, targeting selection.
And then basically we have again, the second ad with Sonia, because this seems that people also like
to click a lot.
And the second I have put this on, there is also the face of this top star lady.
So basically, I'm just showing you the updates I am doing.
And then what I was quite.
Amazing.
We did some retargeting was doing for us well, and basically this is just standard retargeting when
we can go back with this dynamic collection.
Still, as you can see, every day is for us, very, very precious.
So now we can go 43 days back and we are using basically some people called dynamic stories, interactive
stories, or it can be also called dynamic connection or instant experience.
But the point is that people they tend to like as they have the big picture and also the bird ducks
and they can see directly more products.
And basically, this is what we are now using and I have decided to keep just this, because this has
brought a chase, that's why I have updated the other ads, because this one has brought the purchase.
And then basically.
I have kept the days even we didn't make money, and the reason I decided to keep this.
Is because the purchase of traffic is quite cheap and it might help us for a targeting.
So we're using, like Alizadeh, dynamic collection or dynamic story or instant experience and what
we can do, we can into the purchase.
What I would also make said with a look alike purchase.
So I would love to mix it and definitely I would go for women and I'm not sure about the age, but definitely
about pregnancy would be something great.
To go for family, also to be interested and definitely home and house.
So we can test this whole point.
This will bring us some great results.
So let's say you have some more to pregnancy.
And we just try to use this.
These women are somehow our target group.
It was writing to me, the owner of the company.
So this is something we shall definitely test.
And basically, this is something I would love to test more, because the purchase of the terrific is
really cheap with this dynamic.
Kind of people really like to click on it and get more information, and hopefully it will also start
while.
So you are still seeing what will happen, but hopefully it will start also allow and the day I would
love to talk to you, you can always duplicate on the level of campaign.
And also, you can duplicate on the level of etcetc name and also on the level of.
And itself, you can always view charts and you can always get some overview easily.
So what I would love to show you today are I basically like a lot having more campaigns.
But what's also sometimes very useful is to create like a complete campaign.
So I call it complete Meccano to make it very clear for you.
And basically, I am now having like free assets.
So one asset is basically targeting people that did already purchase and we want them to purchase again
to replace.
The second is targeting the people that they did already engage with our social media.
And the third is if they add to card but didn't finish the purchase.
And you can see this engagement on social media is the most important for us.
Iran, you can see we didn't spend so much money, but we didn't even get the many Linklaters.
But you can see that it's quite, really incredible for helping us to make a little bit money, a little
bit more money, I would say.
So one we can always do if we just open it to edit it.
We have the overview.
So this is the campaign.
This is the ad said this is the ad said that this is the ad said and these are ads inside the ads.
And this can be very, very useful to have like more structured campaigns.
The ad sets and the ads itself.
And I can't really confirm it myself, but some some sources are telling that if you create, like,
more assets within one campaign, that Facebook is able to use all the data from all assets and use
them across each other, it might be better for some of the projects.
So it might be better to use it and that's it.
But I think basically, what is it good.
If you like this kind of organization, you can do it and you can see this first is called purchase
complete.
So what does it mean?
We are basically using the customer list of buying Shopify customers.
But also people they did purchase or more information about the purchase also, as you can see.
So this is all information we can get from website or from customer lists about people purchasing from
us.
And this is all we are using the power.
And basically because the products can be purchased like every every every single month.
We want to read Target already purchasing Beeber.
And basically now inside each ad said we have seven ads that Facebook and this for us and basically
and this is mainly veiled, as you can see, like single image, toxic, free certified, organic,
free shipping.
And basically, I have created like more campaigns with Sonya.
As you can see, this is another campaign, so we're using all of this of Facebook have more to test.
And this weekend also does the advantage of this kind of ad is that people, they have to go to the
website to get more information about these products, but especially if they did already purchase,
they know the products.
And then we have some product images.
And basically, we are using a game like, come on, it's time to rescue, try and Dallas game with
some serious head, he dropped the Asian save for your skin and the planet.
So and you can see they're using that images.
Also, you are always pushing this toxic free set if you accept defeat, organic and of course, free
shipping.
And also what we are doing, we are using the lifestyle image.
So you can see this is a lifestyle image that we are using.
And this is something we are also testing and basically this has been like ads that we can have and
now as you can see, we can use the same ads.
But what we are doing right now, we have another ad set that we named Engage three, six, five.
And basically now we are mainly trying to target already engaged people either on Facebook or engage
people on the Instagram.
But what we are also can doing because Lenio like right here and you choose some audience as you can
see what you can also do, you can always see this Corail look alike or exclude the audience.
So what you can do, we have basically.
Now, I have to include it because I have already or we have already excluded, so we have excluded
people that did already purchase that they have been engaged the last seven days.
So this is something we are testing that we want to, like, target people that are more engaged in
more days.
And not just that if fresh, because if the engagement is very, very fresh, they didn't manage to
build the connection to us.
They didn't manage to have the relationship to us.
So we want to use some more deeper engagement and also we want to exclude people that did already purchase.
So this is what we do and we target for engagement, but not the mega engagement and not for a but they
did already purchase.
And then we have, again, seven ads.
As you can see, and this is the same ads, so this is also great if you create different ads inside,
your ad said, you can always duplicated and when you duplicated, you create the complete etc. with
all ads and you can just change the targeting and test the targeting.
And basically, this is the same.
We are using the same ads I was going through.
And for this we are testing the single images and the target.
I would love to show you, let's say I did duplicate this, so I click to duplicate and now I have created
a DC 30 days, so it's called add to cart.
So the budget is very small, just five dollars because we don't have so many actions ad to come.
And basically what we are now doing is add to cart today.
This is what we want to target.
So you're just like this is what we want to go for, as you can see.
You can also create always looking like audiences, but now it's at Lukather today.
So these are people that might still remember us, might still consider the purchase.
But as you can see, we exclude people who are like they did already purchase, if somebody did purchase
in the last 50 days, we want to exclude him.
And basically, this is all we just talk for extra court action and you can see we have a game like
seven ads and we have the ads with Sonya.
And then we had the ads with.
Sonia, again, and of course, you have also the lifestyle and and also the back image at.
And basically, this is what I wanted to show you to explain here, that you're going to have more ads,
you're going to have more assets.
And you can have more campaigns, of course, and over this, Facebook will again stabilize for us.
And you can see that hopefully now also being Catholics will be more cheaper because I've created this
second, because these colleagues were quite expensive costs like so put this second will help us.
And basically, this is what I would love to do, and this is basically what is the most important for
us and here are definitely the most money, whatever you want to go for.
And this is like the best now, like for us, hope to make some nice money.
And basically, as you can see, it's really, really challenging.
So if you go to the account overview, we still need to optimize the purchases and the costs because
the costs are still not so low as I wish.
Sorry I didn't show you.
So.
I am still not really happy with the amount spent that we need to decrease and we need to increase our
website purchases, so hopefully we manage.
But you can see it's always a very, very challenging to sell profitable way.
And you need to put every every every week the best, every second, every third day that an honest
effort.
And then it's always good to go to the attributions just to get some general overview and to get some
performance when you have this position of 40.
And you can see that the best for us is doing the best Facebook, but also the CEO Organic is helping
us.
Instagram pate is doing well, but also Facebook organic and Instagram is a little bit helping us.
So you definitely need to also include Google Pay per click on Google ads.
But this is perfect that we have some Google organic.
And basically, this is the most important I wanted to share with you, so as you can see, be aware,
this mega menu that you always can easily open in this way and you can always get this complete information
about all the functions.
That's quite a really cool, but I would also recommend time by time to double check at least once upon
months or a few weeks.
To double check the catalog, so if everything is OK, if everything is OK with the.
Like products.
So you have all these products and also if you have this product that the sauce is like everything OK
and uploaded every day, and if you like these settings, everything is good.
So it's always good to click through and be sure that everything is going fine and also is good, you
know, like at least once a month to double check the bassist's every week to.
Use and double check, this is the new even's managers, but the functions are the same as you can see,
it's always got to.
Double check all the information, what is really good about this?
Is that you can collect?
And basically, you can even export the data, manage the iTunes, and it's always good that you get
all this information and you can create at where this targeting or custom or look or audience or even
custom conversion.
But this is more for leads.
So it would be a little bit later a bit confusing.
It might be good if you calculate the average value of your purchase to your custom conversion, but
you don't need it for e-commerce or you can easily krein lookalike or dance, as you can see, volume
based.
So this is how you can now do it directly from the events manager.
And also this business tools manual and so basically, thank you for watching.
I'm really happy I could share this with you.
And you can see it's always very, very challenging.
So I wish you great success may reach great success or make a lot of money to you, to your clients.
And I truly, from the deepest heart, wish you the greatest success possible.