My dear student, my best beloved student, I am so happy for you.
You are doing great progress.
So what I would love to explain is in-depth to share with you a case study, a real case blueprint,
so you can watch me how I am like creating website conversions to get a leads.
So we have already spent a time about it.
But I believe that this real case study can be really beneficial for you because students are always
asking how can I get a job?
How can I make money?
And definitely half of the businesses need so and the second half they need leads.
And so if you know how to get leads for businesses, then you will never be out of a job.
So some students say that my content is a little bit duplicate.
Some students say that they like that.
I explain everything in depth.
So this is a real case study and you basically understand all the essentials I will be showing to you,
the reason I am sharing this is because I believe that it's really good to.
Use it as a complete summary for Facebook conversions, Facebook conversion ads, and I believe that
this Rio case study can be really beneficial for you.
And so what we are going to do right now, first of all, if you already feel that you understand conversions,
you can just skip this video.
Secombe if you want to use this as a summary and you want to see the complete set up of the blueprint,
then we can do it together right now.
So this is quite challenging.
I have to translate it for you.
And what we need to do first is the landing page.
As you can see, I have to inside it.
So this is like Google Translate so you can understand better.
And as you can see, the goal is to get leads.
And the leads are based on free estimation because they're most like triggering point for people when
they are selling their real estate.
Is the price the correct price.
And this is really, really important topic for them.
And they are more scared that they will not sell for the right price, because if you have too high
price, you will never sell.
And then if you have two low price, you can run like lose money.
So as you can see, this is the landing page.
Then you have the like video with your recommendation, you have Google rating, Facebook rating.
You have like the revenues from happy, happy, happy clients.
And you have the lead for, as you can see, and also what's important, the home staging before.
After.
That's quite good.
I would say this is really cool.
Then some more information about the visualisations, you know, after before.
So this is quite cool, this survey's.
And then, of course, some more and more videos, you know, happy Kalayaan story, so recommending
and then what's also good on this landing page is this questions and answers.
So people, when they come to the landing page, they don't know, like if they should give you a lead
and they don't know if they should start with you.
So it's good that the basic most important information they get when they come to the landing page,
they can also see immediately recommendations and they can see more videos.
They can see, like Google Avenue, Facebook writing.
So this is a great assurance for them and if they go down, they can get even more recommendations and
more videos.
And they can also understand is that in his home staging protests and this 3D visualization process
and also they have some questions and answers.
This is really good because this is how great I like it.
They want to get more information, read about it.
So how does it happen?
Everything.
So this we can say it's really a very, very good landing page to gather the leads, especially for
real estate.
Then we have the copyright thing, it's quite clear, do you want to know the market price of your real
estate and then just I want a free estimation, get a free real estate appraisal when considering the
sale of real estate.
The selling price of the property is one of the most important pieces of information.
And it's important it's free of charge without obligation.
So, of course, the real estate agent, when he gets the lead, he often comes to the place.
He meets the people and he can close the deal with people.
But for getting the leads, you know, if people are considering to sell the real estate, this is a
perfect and this free price estimation is a perfect way to do it.
Next, what we will need are some nice pictures.
So, as you can see, I have prepared.
Seven media pictures that we can test and use and we will see what pictures people like to click on
and then basically some more set up like first of all, let's have a look into attributions.
I am not going to explain it because I did already explaining it simply, as you can see, website registration
completed.
Aw, thank you, Paige.
As you can see, and as you can see, Facebook is not doing well and Google is doing really, really
well.
As you can see.
So Google is really doing the best.
And I was already showing you how to use the attributions, how to set up custom conversions.
And I was already explaining this.
So I'm just showing it to you right now.
If you do not know it, just get a few lessons back to understand the attributions as I am explaining
it, then one of the most important in this point is pixel and custom conversions.
I was already explaining the custom conversions that we have simply.
Thank you, Paige, and thank you, Paige, for price of the property.
So I am not going to explain it again in depth because it's a custom conversion that is connected to
the thank you page I was explaining in the pixel settings.
So if you are not sure if you understand in a while, please go to the Facebook page settings and custom
conversion settings.
I am explaining this in depth.
And also, we have the data sources, and this complete registration is something we need to have,
correct.
So first of all, we are going to do.
We can, of course, test the events, but I would love to manage these events or to double check.
It seems that everything is OK, but still we can open the tool, we can get the page and we can.
It's always good in this case to triple check everything.
So it's much better that you write a triple check everything and you use everything in this tool.
And basically what we need to do, it can happen the.
Pop up can be blocked, so you just and you need to use the Google Chrome.
So this is important so you can use the Google Chrome and now if you go to the complete registration,
so it's here, it's the complete registration.
So basically the Facebook is able to recognize this button as a complete registration.
So everything is OK.
This even fires when someone clicks a button with the text.
I want to free estimation.
So I am showing this in-depth in the Facebook page section.
So I chose that by check it right now.
And what I want to do also, I want to test the new ones and what I would love to do.
Now, as you can see, I test the events so I will just clean the activity and you can see this is my
landing page.
So you just copy paste.
And now what is the most important for us is double checking the evensong over turn cited for you.
OK, so this is the most important song apartment owner and I will write my name, surname, my email.
OK, just.
And I just so I will write, let's say, in Prague
and OK, and I have let's say this and let's say it's.
Break.
So.
You can just.
And I will ride this out, OK?
And we just tested so this is important, really testing.
And now, as you can see now, we contested.
And now this is important, this thank you page, thank you, page, so.
So this is important.
So this this is what I need to copy for double check.
I will explain in a few minutes.
I want to keep this copy.
And basically now we did test it, so this is important.
Now you can see thank you.
Price of the property custom conversion page for your thank you page.
Custom conversion.
So this is what happened.
You know, this is the page.
Thank you.
This is the custom conversion.
So that's why are so important.
The custom conversions for leads.
So you have the thank you page and this thank you page can tell dear Facebook that this is the custom
conversion.
This is conversion.
You have decided also complete the registration is correct and Bajou is correct.
So everything is OK.
All of you can see custom conversions and complete registration.
So this is always good to double check.
This is very, very important.
But you just have to summarize it.
So we have the custom conversions and I have this thank you offer, as you can see.
So if I are now reloaded.
So.
As you can see, last seen one minute ago, so thank you, Page, and the most important thank you price
of the property, it has just happened.
As you can see, this is important that Facebook can receive on this issue.
Just create custom conversion, a way to thank you, page.
So this is a very, very important to double check the settings of big events and for leads the custom
conversions.
So now we know that we are set that with custom conversions and we even saw all these sources.
Everything is running perfectly.
Now, if you reload this, you can also see the picture is is the same.
So you don't need to worry about anything.
So everything is set up well.
And this is always, always good to triple check this, to be sure about it.
And basically now will come the challenge, so I will just close this, I was just double checking before
I actually share all this with you.
And so now I welcome the challenge, are going to create the Facebook conversion ad together leads.
We have the landing page, we have the correct setup.
So we go for conversions and then we may meet conversions price.
Property.
OK, then you can put it here, but these are all named proctology because this is what we need.
Also, the owner, he believes that, of course, he is from Prague.
So you go for Prague, but there will be DH and more from 30 to 65 or more.
And then basically, we have these standards set up conversion, so we go for.
Campaign budget optimization must be active.
I'm going to create more ads inside the ads, inside the ad said.
So this must be active.
And let's say we use ten dollars a day, so it's a busting budget and ten dollars a day is very, very
good for us.
And now what's important, we need to go for paying your price of property.
That's why I was checking it so much.
This is the conversion event.
Thank you.
Price of the property.
I can also use the complete registration, but I will use this.
Because this is something that is working and I can be sure it's OK.
So what I will maybe do, I want to just reload this.
Just give me a second, you can see you can even reload when you are creating.
And you can see that's why I did reload, I wanted to be sure that everything is OK last receive five
minutes ago.
That was my test.
So I wanted to be sure that the conversion is swale Saddam.
And now what I would be doing, I will probably use local like Facebook.
I think this will be good.
I will retarget website visitors and I will retarget Facebook engagement.
This is what I will do.
So I will retarget for Facebook engagement.
And this is what I want to do right now and maybe.
How much fear for video?
Twenty five percent.
I will go on a target for video views.
And basically.
And this is what I would love to use right now without 10 seconds.
Not really.
I will not retarget video we use right now.
I want to try to get Facebook engagement website engagement and look like Facebook.
I would love to.
And then I go for Prak.
OK, so this is how you are tested right now to go for Prak.
And I will go for like 30 plus.
And basically, this is what I would love to do right now, and I think this is OK.
I would love to retarget website Facebook engagement and look the power of look alike.
I will not use the power of Instagram.
We are not so active on Instagram.
I will use the power of Facebook because we are much more active on Facebook and on the website.
And we go for Prak and we go for 30 to 65.
And now I will go for next and what I will do, of course, I have this is correct.
This is correct.
Now will be the challenge.
So what we can do, what I always do, I applaud the videos like all at once.
I just like to do it this way because it's a little bit more easy for me to create videos like or create
media, create pictures.
So I always do it in a way that I it is just my best practice that I do the upload and then I have everything
ready, so I will just do it this way.
And the reason is because then when I am creating more ads, I can more easily create, you know, step
by step the other ads inside the ad set.
So I'm always doing it this way and I always worry about the content into the square.
This is what is working for me really well.
And basically, just give me a few more seconds or just the last three pictures, it's a little bit
boring to do it this way, but then it's so much better for having it already because the Facebook can
then keep it in your account and you don't need to upload more.
So this is more convenient when I am duplicating the ads and creating more ads.
I am much faster and I don't know if you know it, but you can also go to the stock photos.
So you're your space images, of course, if you like.
There are tons of images, as you can see, you can use also Instagram images.
If you have body, you can use also to free stock photos, as you can see.
So now I can just you can you can see this Shutterstock so you can use it for free.
So let's say I will write the real estate and I can get free stock photos powered by Shutterstock.
And this is some special agreement with Facebook, as you can see.
So this is what I wanted to show you.
But I don't need it.
I just wanted to show it to you that you can use it and go back to the account images.
And now I will be just building the copy, as you can see, I have already created this.
I will have to a bit just I think that I will have to cross up this way, save some lives.
You'll have to sometimes double check that all the media are OK.
And even if you create your scollard, it's good to double check it then the website.
So this is the landing page.
As you can see.
We will use the landing page.
Then of course, we can just show that it's this.
Oh, sorry.
So Laramore is OK, and now the most challenging what we are going to use, I want to read I think this
is what I think this I want it for free.
This is good.
Yeah, I think this is good.
And then what we you use.
I think this is guilty and you'll see why was wasn't as a description.
Also, as the primary text I Want to like you was.
This more information.
I think I want to do it this way.
So they have they see more and they can get like more options and then basically I will use this, get
a free real estate, a price of.
Yeah, I know Ed option.
You know, we can have two options.
I think this is OK,
I think it's good to have the option if.
And you can also use the option, you know, so we just copy paste, so we have.
So as you can see, me have two questions.
And we have also to like options, as you can see.
And I think this is good to have like two options.
Yeah, so we can have two options.
As you can see, we can test up to five options.
And this is we have the correct website.
And what we want to do is to build.
So we watch this.
So we will be sure that we have all the information in the Google Analytics course per click campaign
conversions.
Price tag.
Campaign contained, so we just call it the same because it's the same.
OK, I did close unnecessary, so on Smara, I just set up this and we are done,
so we just put it, you know, you OK, commissions price per property on Gauger's.
I have to set up this.
And it's Facebook, the CPC applied.
So this is all correct and now what we can do, we can start publishing and duplicating.
And as I told you, we are going to use the campaign budget optimization.
So what we are going to do right now, when we publish this goal, we are going to create more ads in
the accent.
So how can I do it?
So now I just duplicate I do this one by one, so I will name this one.
I will just publish it.
And some people think you can duplicate Iran, like create five, 10, 15 ads.
But I am going to do it the way that I am going to do it step by step, one by one.
And the reason is I get easily lost.
Of course I can create more copies, but I always do it step by step.
And the reason is that I don't lose the concentration and I can just easily put here too.
And then I have everything ready and all what I need.
I just clear the media, I just add image.
And now I can easily just this I need a little bit maybe.
What do you think.
It's not right.
This is maybe you don't need a bit more continue.
And this is why we can very, very easily we can very easily Corindi ads.
And again, I have it already, as you can see, all the copywriting, the landing page and was of the
set up of the Google Analytics.
So this is better for Google Analytics.
And I just published.
And this is why you can easily duplicate and create all the ads and as you can see now, again, we
just click and duplicate and I do it, as I told you, step by step, to be sure I do not confuse any
picture.
So I do it this way step by step.
And basically I just clear it and I add to the media and the image.
Again, as you can see, I just click and continue and I think this is everything.
OK, just this I have to always double check how it is going.
I want to maybe decide a little bit this direction.
And this way, as you can see, we got it's thirty four minutes and we have double checked the pig,
so we have double checked the ones, we have double check the custom conversions.
And we have created the campaign targeting grid targeting and now we are just duplicating the ads inside.
So I will do the last one so you can just see it how I do it.
But then I think you will understand everything.
And then just basically I will just put here number four and I again, just clean the media and I just
again add to the image.
So this is basically what I am going to do.
And I need just to double check this.
This is always important to let check out.
Maybe we should focus on the lady when the Remax and we need to double check this.
But this seems to be OK.
There is this and this is OK.
If you put it down, people can see the house.
I think it was better this way.
And we continue on.
And again, as you can see, we can publish.
So I will continue myself.
I think this duplication is clearer for you, as I told you, just to revise it.
So you have the conversion outcome.
We have we have this, as you can see, Oshun never hurry.
We have the budget then dollars.
We have the active campaign budget optimization and we have more ads inside.
So as you can see, it's never, never, ever good to hurry and it's always good to wait.
And then we have the cockpit and we have the landing page to get the leads.
We tested the custom conversions and this is basically everything.
And I think this is great because now, no matter what the business, it's not just a real estate business.
It's all kinds of businesses.
They need leads.
First of all, you know how to create landing page.
I'm showing indecorous.
Second, you know all about Big Sur, Big Sur, who owns custom conversions that people do not know
this.
And now you know how to set it up as conversion campaign and that also people they often miss this.
So I hope this will be very, very useful for you.
I wish you great success.
Thank you for watching.
And please use this for you for your benefit.
And I wish you wish your demos best success possible.