My dearest to them, to all come to this exciting section, so let me just quickly introduce you to
the sales, to the e-commerce, to the online transaction, such as the introduction I have prepared
for you a complete guide directly from Facebook for a VIP clients or let's say for clients that they
get enough spend money to get the individual one to one support from Facebook for business.
So there are important points.
And before we completely dive into everything about e-commerce conversion ads and dynamic ads, dynamically
targeting some short explanation.
So one of the most important point is mobile friendly, because nowadays you will get 80 percent, maybe
even 90 percent of all traffic mobile, especially from Facebook and Instagram.
So your mobile first e-commerce solution, you must have it.
If you do not have it, there is no chance to succeed with Facebook ads.
But no matter if you use Shopify, WordPress, Magento or the e-commerce solutions are ready for mobile.
The second point is that it is a guidance, so it shall be very easy to click on the product, to read
about the product, to play the video on the page as an embedded video and of course, to go to the
gallery and then click, go to the purchase process and step by step purchase your products.
This is really important that the purchase shall be very easy and it shall be extremely efficient because
people do not like to spend a lot of time on filling forms and many, many clicks.
So you should really follow some best advice or just use ready-Made solutions like Shopify, because,
for example, Shopify has a very easy to use checkout process.
So this is very important.
And you should double check that your checkout process is very easy, especially on mobile devices and
then, of course, load time.
So you shall have really very easy loading e-commerce solution.
So mass of solutions, for example, will be fast this year for WordPress, or are ready-Made solutions
for Shopify?
Or if somebody has created e-commerce solution on demand for you, you should really ask your long time
to be super fast.
And then, of course, Peyman shall be very easy, you shall use Apple by PayPal credit card as specially
Apple Pay is something magnificent for mobile experience and the same with shipping.
Shipping shall be very fast, well-organised and people share easily call.
You'll easily get in touch with you.
And what people really love is that they have very easy housetop for a director.
So you shall not hide any kind of bullie said that they cannot turn on the opposite.
You shall make it very easy for them so they know they are very safe with you.
So this is a starting point of understanding, but we will dive more into it.
We spent many, many hours showing you everything in depth, showing all these screen recordings.
I just want to be sure to guide you and then what we will be doing just I will quickly explain you.
This is like a marketing plan I have received from Facebook because we have spent enough money to get
one to one.
We i.p, support and care, so.
What I will be mainly teaching you, showing you is conversion ads and a target for catalog sales called
other dynamic ads or dynamic rate targeting and basically conversion.
The goal is to really convert, to sell.
So you want to get your potential customers to purchase your products.
You want to directly make money.
And basically, I will guide you through this setup up.
Your objective will be either conversion objective.
So you want to sell or catalog sales with dynamics set up.
And I will show you how to create a single image, how to create terrorists and how to create collections.
So I will show you everything as special.
We spend a lot of time on terrorism and we spend a lot of time using detailed targeting.
But this is like quite obvious, like demographic information, age, gender, location.
But what we will be working more is looking like audiences.
And in the second part of e-commerce section, I am going to show you how to complete the.
Test differen alike audiences and how to go really systematically, really deep in this testing of different
look alike audiences and how to test the different look alike audiences with different ads and then
finding the most efficient solution.
And then, of course, we go always for the lowest cost building and we use mainly automatic placement.
But of course, you can change it for any placement you like.
But nowadays, the automatic placement is something the artificial intelligence is great and we will,
of course, use mainly Carasso.
But I will also use image with the slide show collection catalogue and call to action will be always
short now and I will especially talk about using the power of urgency.
A limited time offers seasonless say or special offers, free six five return policies, free shipping
and stuff like that.
And what you need to really concentrate is very important to create highlight the benefit.
So this is really, really important that you concentrate on easy shipping returns and especially showing
the picture.
So you need to also shared the story behind your product.
And if you are advertising a service, clearly explain the value or the purpose of this service.
And we will talk a lot about the power of the power of video.
I must show you different combinations of photo and how one photo can make great impact, how one video
can make great impact, especially in the second part of e-commerce section.
I will be diving deep and showing you how one picture can change everything and make a lot of money.
And you need to stop people as they scroll by using bright, contrasting colors and bold background.
So this is important to understand, to showcase your product in action, highlight customer and using
it, and you shall always concentrate on the benefit of the customer.
I will be also showing how to use short video suddes or recover.
I will be also showing you how to measure the performance, but we will go really deep on the level
of campaign ads said as well as ads.
So we understand everything really deeply, all connected to add to card check out process as well as
purchase cost of purchase and click through rate call to action.
We will analyze everything very deep and I will show you how to use the plus button and how you can
apply this test and learn the process, how you can use different look alike audiences, different ads,
and how you can apply step by step testing and learning process.
That is the most recommended by Facebook.
And then, of course, you will also get the sling.
So if you follow these links, you will go directly to the e-learning courses from Facebook, Facebook
blueprint's.
So this is what you can also follow to get some more insights.
But you get all the complete blueprints from me and then of course, let me go also is a target for
catalog.
So if people started the check out but they didn't finish it or they just add to cart or just they view
your product, but they didn't purchase.
So I will show you how you can get them 180 days back, how you can find them and how you can sell them
so no person is lost.
I will guide you through a complete process of setting up like from catalog to catalog sales to audiences
and dynamic and bidding.
So I will guide you through everything, including the optimization of using different kinds of better
or better kind of copy and better kind of the message and especially the power of collections.
So I will show you everything to go for optimization and of course, understanding all performance.
And then you can also follow these enlightening courses.
I am giving you the links so you can directly go for them.
But now if you can, please stay with me because our directory drive you into the campaign, set up
optimization and the e-learning courses I will place into the end or into the position that I think
you can also continue with the alanine courses.
So it will be mainly when you will be accomplishing the conversion ads and also the dynamic ads.
So I am really excited to share this with you and I am ready to get things started.
So I will show you how you Karradah and how you set up the targeting, how you proceed optimization.
So I'll come and get ready to reach great success.