My dear student, welcome back.
I am so happy for you and so excited to share this video with you.
So you are a very, very great student.
I am very happy to help you and to guide you.
So right now, you're going to optimize, develop and improve the efficiency.
So as you can see, what we are going to do and what we are doing is trying to get leads.
The conversion at high quality leads, real clients that would sell the real estate.
So this is the most precious lead in the real estate business.
So let's talk about it a bit more.
So, first of all, I would love to explain a little bit about this testing process.
I think the minimum is like 14 or even 30 days to really gather some data.
And to get some more information about, let's say the minimum would be 14 days to really make some
decisions and proceed step by step.
So the most challenging is that probably nothing will have happened in the first hours or even days.
And this is very hard when Facebook is going through this learning phase.
But even just when you have this smiling face, you always have like more ads.
If you remember, I have had many ads, but the only one that was indeed doing the best is this one.
As you remember, you have seen this in the video.
And this is the starting point that in a few days you can see what people like, what people react,
and you start stopping the ads and you start deleting the ads.
So this is the first point.
And in the end, after two weeks, I was basically able to find out that this is the best image.
So this is the best.
As you can see, a real estate agent.
There is a home and there is a cupper talking with the real estate agent.
So and then there is like we also created the bottom.
I will talk about it a little bit more.
So the most mistake people do, the first mistake is that they just leave it, they leave it, and they
don't do anything the next 30 days.
The second mistake is that they do not give enough time frame.
So let's say three to five days or at least two days to Facebook to start testing different ads and
different audiences.
So let's say the first five to seven days, you give Facebook the space, like to test different images
and different copyright things to find the best.
And a Step-By-Step you start.
Deciding what is doing the best, the best is always.
That you get the convergence, this is the most important, that the price for conversion is slower
and then of course, the click to rate link click and of course, like what is going on the websites,
some registrations and conversions are the most important.
Second point, what people do mistake is that they try to start the optimization very, very, very
soon.
They get very, very nervous.
So you really need to, like, decide three to five days to choose the best.
And so basically, this is the best message or image like was formed out to bring their own emotions.
Second is very, very, very hard and challenging is that the cost per link can be much higher and this
can be very, very frustrating.
So the point is, with conversion ads, you always pay more because you pay more Facebook to find the
audience that would be converting.
So it's always more expensive.
Unfortunately, in this case, it can be even such a high price as 50 cents a dollar.
So this is a lot of money for Linklater.
But what you are doing, you are paying Facebook to find the correct audience for conversion.
And as you can see, I was also posting a link click and this link link is some much more cheaper.
So I was testing the traffic so you can see in the same setup, but the call was traffic and you can
see there is nothing happening.
No registration, no conversion, nothing happened.
Even the link link is much cheaper.
It's like three times four times cheaper.
So basically, as you can see, I was testing thousand different ads and different ads set up, you
know, as you can see, as we created many of them.
And, of course, it was doing a much, much better for Linklater.
So that was doing much, much better.
But this traffic is not meant for conversion.
So if you are like creating conversion ads, you always pay more for Lingling.
So this is what is it?
It's a big difference in this campaign objective is traffic or conversion.
And as you can see, I was testing to generate even more traffic.
We are terrific ads, but only if you have this set up for conversions.
This can generate real conversions, real leads or real sales for e-commerce and real leads for any
kind of business.
You need customers.
So this is a very, very terrifying.
But you pay much more for Leanne Plake because it's a much higher quality audience.
The second one I wanted to do is I just put more audiences.
So I have used like more audiences to give Facebook more possibilities.
We are strict.
The owners wishes to get to the one to the minimum age and we are going for Prak.
But all the audiences, it means our website targeting all look alike audiences, custom audiences for
Facebook, Instagram.
I have tried my best to put out as much information as possible so Facebook can really go through the
test and learn process and start learning.
And basically this is also important if like it's a great challenge to make decision.
But I have made the decision to give more space to Facebook to find the correct audience.
So this was what I did.
And the third point, as you can see, I have basically chosen the best ad and that's the this I didn't
record it all because I'm showing very detailed Step-By-Step process of like choosing different ads
in the traffic ad section.
And then the students, they get very, very upset that the course is repetitive.
So this is just summary, if you would like to know more about this campaign budget optimization, it's
also good to watch, like more of my videos.
But I think this is a very, very clear.
And basically, as you can see, we have also created like few pictures with strong call to action bottom.
As you can see, it's the same options as you can see.
And I think definitely this will be doing the best.
Then also, we have created a little bit more copywriting, but it's not the same as saying, are you
considering selling a property start by getting a presale estimate from us and are you considering selling
an apartment, house or land?
So you can see it's already decent, decent changes in the copyright thing.
And the reason is because we can give, like, more options.
To Facebook, as you can see, there has been more options and like more possibilities for Facebook.
So this is basically what we are doing that you can just add more options like the primary tax and you
can create more primary tax deleted ones.
So I have to discard it now.
And basically this is like more options, but now very, very decent options.
As you can see, there is nothing really special like you can just click to add option to get more options.
And this is basically everything to give a little bit more options in the text and then basically what
I did, I just collect to duplicate and I have proceeded duplication.
So I have basically created six more duplications.
As you can see, I have just uploaded the pictures and created more duplication.
So the new banners for testing and I honestly think this will be doing this best with this call to action
and where this house, Anacapa and real estate agent.
So this is just about optimization to finding the best picture, to finding the best things, the best
copy.
And then also it's possible very easily.
For example, you can use the Kaniva, it's for free, which is karate's bottom, and put their call
to action.
It's very, very important.
You don't use much tax.
It should be a decent maximum, 20 percent, such as a decent bottom.
So 80 percent must be or shall is recommended by Facebook to be Chasidic pictures.
So just creating this bottom is very, very fine.
And basically this is what I did.
So of course, I am grateful that we started generating the leads.
That's very, very good for us.
And I am very, very grateful that we have registrations.
But the most important that we are getting for conversions.
So people got to the thank you price of property.
So this is the most important this thank you page we got.
And the second that we are going to do and what is quite exciting, what I would love to share with
you is the possibility of rape targeting.
But now I will be not targeting the complete website I has just chosen for lending pages.
And this is a landing page for selling the property, selling the real estate for offering the cold.
So this first one is about selling.
The second one is Sardy free estimation.
So are you considering selling real estate and want to know its market price, get a free real estate
estimation, then you can see it's lending pages because they are coming.
A lot of people from Google, a lot of people from other search engines like in Czech Republic, and
there is also a CEO.
So there is a lot of traffic on these lending pages.
I want to read Target and then, of course, like inheritance, there is a special landing page.
And then, unfortunately, if people are divorcing so they need to Saudi real estate and they need to
make decisions about the money.
So.
This is basically for a landing page specially created for it and what we will be doing.
We will be targeting these for landing pages, so we will go to the business stores we open and we go
to the audiences.
And what we want to do, we want to create this special for audiences, so this might be really good.
Also, you can see I was testing to create this complete registration, but it's quite low website traffic
and also look alike from this complete registration.
But I have given more options with all this local I can retargeting and Facebook, Instagram engagement
and video we all saw.
This, I think is good that Facebook can make a decision.
The artificial intelligence has more possibilities for searching the audience correct for us.
So what we are going to do, we just create these custom audience and we go for a website and we want
to share some specific Web pages and we can go 180.
This is fine.
And you really want to retarget all these people and I just copy paste.
So this is the first landing page, so I copy.
Then I have the second landing page, so I just copy paste the second.
Then I have the Todd Landing page psychodelic based
and then I have the last one.
So again, I just copy paste.
And then I was simply calling the retargeting the landing page.
Parise estimation landing pages, and this is what we will do, survival retargeting, this specific
for landing pages, that will be what we are going to do.
People who visit that specific Web pages in the last 180 days, so you want to retarget them back.
So Craney audience.
And we might also create a lookalike audience, because this might be a good.
So now it will be I think it can take you on one day and what we will do, we will go for actions and
create Look-Alike.
And we go for a Czech Republic, but we can use it also for the international expansion.
And now it will be popular, I think, for us, so what we can do now, we go back to the arts manager.
And now I am very happy that we can do this application because I have prepared everything, so this
is the go conversion.
I will have to rename it Compline company lookalike and custom audiences.
So this is where I have all the complete lookalike and custom audiences.
So I will be like using and it has already generated deletes, as you can see.
And basically we are using all all audiences that we have, as you can see.
And basically, what we are going to do now is to like create the application.
But you can create it inside the Dean campaign.
This is fine, you can proceed the deprecation.
But you can also created conversion price property, so you can also duplicate the complete campaign.
Some people like to do it inside the campaign.
This is fine.
You can do it this way.
I will do it now on the level of campaign, and the reason I want to do it this way is when I come to
the Facebook s manager, I can immediately see the results like immediately and I can, like, work
with the budget for each campaign.
So I want to do it this way.
But it highly depends what you like.
I said, I prefer to do it this way because now when I duplicate, all the information will be kept
that Facebook is already keeping from test and learn so I can create this.
And through the deprecation I can keep all the data, all the history.
So but you can do both what you like.
I simply like to do it this way.
So I have directly the overview and this I will just go retargeting landing pages and this is basically
conversion is the same and I will be just testing, let's say, for eight dollars.
And the only thing that will change now is this targeting, so because all the ads are already inside,
so I don't need to do anything.
Just I need to.
Change the audience.
So basically, I will just decide to go for.
It's sometimes take time.
Well.
Sometimes it's a little bit time to load it, so you need to be like a little bit waiting.
So retargeting landing pages.
And basically what I will do, of course, Prak, so this is because the real estate is just operating
in Prak mainly, so it has no meaning to go for other locations.
And basically the owner wishes to go 30 plus.
So there are no clients, Ralli Sayang to sell or it's a very, very good ad and the ads are already
are ready for us.
So I just need to change this targeting to rate target for lending pages.
As you can see, the traffic from these foreign lending pages, I need to retarget.
Of course it's now calculating so it will take some time and then you have just Prague 30 and up to
even 80 and Sanat, whatever I do, I will just publishing and the Facebook will publish the new conversion
ad campaign with the goal of rate targeting the landing pages.
And also it will create all the ads.
So we don't need to create the ads again so we can do it the same.
And basically we have all the ads and basically we just change Perak 30 plus retargeting lending pages,
price estimation.
And the second one I want to do I think this is now in the review.
I want to do again the application.
So I will use once more and this our name look alike because I want updates all of the like landing
pages.
And this is basically what I would love to test now.
And this is what we are going to test.
Looks like landing pages.
And now we keep this project tipplers, but we change this for this.
It's still loading.
Sometimes it takes time, you know, so you Delinda's and you can like retargeting landing pages.
So it will be still calculating for us, but it is look like retargeting, landing pages.
And now what we can do, we can again publish it and we can again test.
And basically, this is what we will be doing, so we will be testing retargeting, landing pages,
using lookalike of these landing pages and also using all the local custom audiences lists that we can
give to Facebook.
So this is basically what we are going to do right now and maybe like for this week can now just start
with five dollars a day.
I think it will be very OK just for us.
I think it will be a good starting point.
And we will keep this as this has already created some of the conversions for us.
And basically, this is everything.
This is what I wanted to share with you.
So how you can more optimize, find the correct ad test, more targeting, grid targeting, rocklike,
how you can be more efficient, what these applications.
So I am so happy to share this with you and I wish you great success and all the very best.
Good luck with these neat ads.
Creation with the conversion ads.