My dearest to them, I would love now to share a video for you, insights about test and learn approach
for Facebook, for Instagram, for audience network, as well as for messenger.
What does it mean?
Or this Facebook for business test and learn.
Of course, there are so many opportunities we have that are like limitless like this.
See, and of course, Facebook is giving you unlimited creativity, unlimited creativity to create careers
dynamic.
It's instant.
The experience that I am showing you step by step in these conversion ads and dynamic ads.
But also there is one great challenge and that is connected to audiences and the audiences curation
of the audiences is something that we really need to develop first and understand.
What does it mean?
It's important to understand that every business is very different and there is no way how anyone can
guarantee you what is best for you.
So that's why I am showing you something that I call test and learn.
And basically this approach is recommended by each and a single Facebook expert.
So what does it mean?
It simply means that I am showing you some kind of best practice that is based on using different ads.
And these ads, of course, they are like these stats.
So you create like few ads for budget optimization.
But what you also need to be sure is to test the different audiences so you can do this on the level
of campaign, that you create more campaigns or you can do it on the level of assets.
And of course, in each asset you can have more ads.
But this approach is, of course, for one point, you are testing the creation of the ad.
And this is, of course, great that you create the ad, you test different ads.
And this is great for testing what people like to click on, what people are prepared to click on.
And this is, of course, cool.
But what you also need is to test the audiences because there are many options to make custom audiences,
many options.
It look like audiences.
And let's say you create audience based on Facebook engagement.
So then you target all people.
You are engaging on Facebook or you create a fantastic audience that is more based on engagement on
Instagram.
And you also test the retargeting of the website and you can both target the visitors.
I will be showing you and later on, you can also test the dynamic ads so you can test more.
How are you doing?
Dynamic ads dynamically targeting with catalog that I will be showing you.
Also, you can also test how are you doing with traditional targeting for age, income, for needs?
And also what is best practice for testing is to using directly picks so that I will be showing you.
So when you get more and more data and insights into the Facebook picture, you can test conversion
ads based on the purchases that are in the pixel.
So Facebook will be trying to find for you lookalike audiences that are the most predictable to proceed.
You purchase and this all will cost the call, test and learn.
And as I told you, every business is different.
I can tell personally from my own experience that sometimes you have.
A great result when you create a custom audience for Facebook engagement.
This is, for example, when I am showing you now the project that's coming from Tasmania to Australia
to do like we can say, it's now information project.
But also I am testing different project.
And this project is doing great when I am using the pics of purchases and I look like audiences from
pixel purchases and this is something that needs testing.
So the conversion ad section is is quite long and I am like showing you how I am every week, step by
step, testing different audiences, testing different ads, testing different kinds of communication
and marketing communication and how I am finding the best ad and how I am I finding the best audience.
And this so we called test and learn and this initial phase usually takes four to five weeks.
Also, I would love to tell you from my experience that one of the greatest thing you can do, car sales
and I can show you this project because I am bounded by like special contract.
But I can tell you that you can make lots of money on the social media, the Facebook ads and Instagram
and its way to the sales.
And I would say sales minus 25 percent, which are OK, 30 percent which are good, but 40 percent to
50 percent, which is something really big.
So when you are in a like proceeding calculations for your projects and then you are creating special
strategies and you would need to clean out the stock or you would need to make immediately a lot of
money, these sales are something that is working great.
But all in all, this is what we are now doing.
We are doing the test and learn approach.
And this is a very, very important and it's very important to put a very honest and open and honest,
honest, diligent, honest, efore honest effort for each and single project because you can't succeed
without testing and without testing audiences.
So this is what we are doing now the next few hours.
And I'm honestly sorry this is not so exciting, like going to the cinema and watching the new Star
Wars episode.
But this is exactly how you shall do the business and this is exactly how you shall make money.
And this is the correct test and learn approach.
And it takes a few hours to show you everything, to explain you everything.
But after watching this, you will be completely confident.
How will you shall test and learn for the order business, how you shall test and learn for your clients.
And this is something I wanted to show you.
So please ready success.
Make money, test and learn.
So like how?