Erased of student.
Welcome to this magnificent section.
I believe this can help you greatly and I'm really excited to share this with your dynamic and personalize
your ads without the Emanuel house.
So basically is the power and usage of Catalog's product catalog and what you can do, you can greatly
use it for dynamic retargeting, but also for selling.
You can also create collections and special offers and it's really, really extremely good.
So first of all, I would love to tout that in ninety nine point nine percent that you never have any
has avoided.
It's very easy to set it up.
First of all, most e-commerce are using code like normally complete solutions.
So I did only once in my life how to set up a manual example of heat and how to do everything like the
datasource, everything manual.
But all in all, you need product catalog.
And when you have like partnership like Shopify that I get the most questions about Shopify.
If you go to these settings, you just want to head to the catalog manager.
As you can see, it's very easy then to protect sauciness, as you can see from that data sources.
So it's very easy to do it.
And basically you can see that all you need you will get.
Like desolating, for example, this is simply a feed, it can be like you can see this is our SS or
it can be X.
Some of you are many e-commerce solution.
They have also the automated connection.
Mother, you can see all you need is to paste this.
Website address that you will get from your e-commerce, it's also compatible with Google of some sort
and then you need to decide.
I think you can upload data in most times, sometimes even requests.
And if you have a big project, you can also upload every hour.
And you can also do like Singa upload the file or via like website address, but the best is that you
have it like every day update that you can see it's it's every day automatically updating.
So you can see it's just data feed draws daily and this is the address.
So there is really nothing more and it's so easy.
And then basically you can use your products.
So just to summarize it, for all ecommerce, which is go to catalog manassero, as you can see, and
then you just can just create the catalog.
So just click to create the catalog.
And I want to show you this, as you can see.
And then basically, if you create the catalog, you can basically just have this product data datasource.
You just said that.
And you can always add new product datasource, and it's updated every day, so this is so easy to do
it.
And with all e-commerce platforms, it's all automated.
So you can see every day it is uploading for you.
So there is no issue.
And basically there is really, really this is is the e-commerce catalogs and also many, many like
platforms like Shopify, they have it really automated.
There is no hostile.
And then, of course, you need to have the events.
But this is also not any kind of just because especially with our partnership and my students, they
always have Shopify.
You just add the ID number into Shopify and everything is automated, starting the checkout add to cart,
which you can then purchase.
So this is really very, very easy setup.
You don't need to worry about anything.
I am also showing like, let's say more manual setup.
This setup is like more like for real estate or automotive in the supercharge or automated course.
But you don't need anyway for e-commerce.
Somehow we will be creating the ads.
This is what we will be creating the ads.
And I will use the power of catalog sales and you can see I can just see this is the catalog and I will
be showing you the first dynamic retargeting options.
So basically, this is the first I will be showing you.
So I will just call it dynamic rate target, the one you just call it this way.
And then basically I will be using the product catalog.
You can also create collections.
So if you have a big e-commerce, you can create collections very easily and then you just click to
continue.
And basically you can see there is really nothing to worry about.
You just go with catalog sales and basically you just click next.
And then basically, I will just be testing really like.
Seven dollars.
And basically, you have many choices, so what you can do?
You can go for a view or a data card, but not purchase, you can go for a data card, but not purchase.
You can up sell products, you can cross-sell products, or you can get more custom combinations.
You can really decide about more.
You can even like get some more adjustments if you need.
But basically, if you go for a custom combination, you can see that to but not purchase.
You can easily and inclusion or at exclusion.
So what I want to do, I want to like use this and I want to use.
If it will be possible as much as I can, so it's always good, you know, my best practice is to go
right deep, but this catalogue is quite fresh, so it's so much so I can now go on.
I thought the eight days.
And I would really just love to have some low budget, really low, very, very low budget to have this
thing for dynamic retargeting and a chance at to cut nothing more.
It's also good to use the word or a digital card.
It depends highly on the project and needs a little bit testing.
Think, by the way, this project, I was not really doing so well, so I would love to do it this way.
You can also use the offer, but it's not something I would love to do.
If you create the offer on the page, you can show it.
So now you will be dynamically targeting all people.
Thirty days back that didn't purchase, but they did to car.
So this is what we want to do and hopefully it will be successful.
And as you can see, you have more options.
So first of all, you can see that you can use this dynamic format and creative.
And you can see here is the product name.
Or I can even it may be short description if available or just the description itself, we will see
what will happen.
So there is not.
So I will.
What if I just use the description?
And then the product current price, so.
You can see it's a very, very easy, but there is not any description, so I will just use this product,
name and price.
I think this is OK.
So this second, what we need to do is to explain a little bit about copywriting, so I will just open
my notes and maybe we will just copy paste into trends side.
I think it's more easy to use.
OK, sorry.
So we just copy.
I think it's more easy to use to see it more better.
And of course we can just use some general and you can see that the Facebook is generating everything
for us.
And basically, it's really nice.
So.
It's very easy to do and what I want to do is chose this, I want to use the best what I can or I will
probably try to just.
Put the people directly to the shop on the last page so you can see the last page.
And we will watch this.
It was display link
and what I would love to do right now is to show you more options.
So, again, see, this is quite nice, this dynamic, but let's explore in more.
Why do you can do so, you have more possibilities, as you can see, you can use the carousel.
So this is you can use this single image for video.
So we just show one.
Or you can use the carousel and this is basically got I think this carousel is really, really nice.
I mean, if you have more images, you can use the slideshow.
So then it will be changing.
So this is really cool that if you upload more images, the colors will be interactive.
And this is really nice.
In this case.
We have just one image, but it's OK.
And this is basically you're going to cry in the Charissa or.
You can also do is to use the power of collection.
And this is also quite cool because you can choose the template.
So I will choose this storefront.
And this is good for you can use the dynamic video or you can use just your video.
So you can just easily upload the video, it's maximum 15 seconds.
So you can have this nice video.
So this is quite a really cool, I would say, but what I would be using.
Also, Facebook and great dynamic video for you, but what I would love to use is this picture just
this is the picture that is doing the best for us that we already know.
So this is the picture I would love to use right now.
And you can see this is what we can use.
So basically, this is really, really nice.
And this is something what we want to do, because this is giving a really nice experience and now if
you check the copy, so we want to go for.
This, if it were just.
It will be probably too long.
The bottom.
So what we.
I think this is a really, really good this is something we want to you can also choose a specific order,
but I like to use it.
And definitely this is the best picture you have.
But this is.
So we will have.
You will have to decide.
So we have to change it is Celebes choice.
So now it will be OK or not, it's still too long.
So we have to.
Let's say in this.
So, Candy.
I think this will be OK.
OK.
OK, so now it's correct, so we will use this dynamic, I, I think it's especially great on a mobile
so people can directly see it.
OK, I have a mistake.
So now it's correct, then what we can do more.
I think this is this was really nice, so I was definitely using.
Yeah, I think this was really nice.
OK.
And this headline, you got some nice headline, Sólo This Faith, we'll see, it will be probably too
long.
We will see.
Yeah, I think this is really, really nice, you know, it doesn't fit, I must say it's really nice.
Yeah, I think this is really cool.
What do you think?
Yes, I think this is cool.
So I like this more than the chorus, but you can also test the chorus.
It's OK if you like.
You can also test it.
So for me, it's a rating, OK?
You can also customize for products if you want.
But I think.
You can just choose, you know, if you want to push something so.
For example, I would like to push this through that's more expensive so you can do this.
You can confirm.
So, again, seeing this as the customization so you can push deeper dogs that might might make you
more money.
So this is really cool.
So you just double check this, how does it look?
So you have these four products.
Yeah, and here we have everything.
Yeah, I think this is cool.
Yeah, I think this is really cool, but our goal for this dynamic selection, I think it's more like
what we need to really use the power of algorithm.
But you can you can test this.
And if you need to push somebody back, you can do it.
So.
And then we just the like, it's on Facebook.
OK, see, you see the enemy, right?
I get one and Sonia Kruger collection dynamic.
So this is what I believe is really, really cool.
And Azpeitia, it's a great experience.
And now we will be pushing to people that didn't finish departure.
They just added it to CA so.
This, I think, is really, really nice, we can try to use this.