Hey, guys, welcome, welcome, welcome.
I am so glad, so excited to start with you.
I am so happy that you are watching this video and I am really, really, really sure that just watching
this best practices can help you greatly.
So this is kind of why we are going to start to really jump directly into my best practices.
Bob, as you can see in the course, we cover many topics, many ads and blueprints.
But this goal is to really like summarize, to really give you power to really open your eyes, because
most people what is my experience?
They are really searching for some hecks and they really want to know how to be perfect about how to
be efficient from day one.
So just for the inspiration for this, that one of our greatest goals will be engagement.
And the goal is that now Facebook has developed this currency into three new metrics, and this most
important to all of it is the engagement metric.
It's always very important for Facebook if you can engage.
And so this is the inspiration for you.
So you can see this is just really magnificent apartment in Prague.
And the power of this is, as you can see in the gallery, and this is one of the greatest goals that
you will see in our blueprints.
You can watch that we want to create magnificent galleries.
And the reason is that people easily engage.
It means they start reading, they start liking, commenting and sharing.
So and this is great.
And you can really create magnification and get great range and great engagement.
So this can greatly boost your rankings.
And the reason is on people.
They see something so magnificent.
They usually stop.
They can take.
And they just go through it and they like to get the inspiration and as you can see, even in the pictures,
you know, they like to come in, they like to be active.
And this is very, very good for us because this kind of inspiration, engagement can greatly improve,
you know, the power of our page.
And of course, I will also show you and I am showing you how to xrayed this, how to target this,
but this is the starting inspiration for you.
And this is quite powerful because as you can see, it has also generated nearly four thousand or three
thousand four hundred clicks, you know, for for the page itself.
So this is good.
You know, then people like to click on it, then they like to comment it.
So this will be one of our highest goals.
You can really watch more in our blueprint's because we have really powerful blueprints.
But this is one of our highest goals to engage and target.
Wow.
So this is the beginning of all what we will be trying to really engage.
And then, of course, if we can engage, as you can see, we can also in white people, just when we
invite them this way, we build a page.
So this way, our Facebook business page is growing and we don't really need to pay for getting followers
because we just build the page this way.
So this page has, like, grown really great by just thanks to this.
So the other point that will be really important for us is that we always want to be powerful.
So you want to always show our clients that our business is growing the engagement impressions linked.
So this all is our goal.
So you can get clients easily and you can grow easily.
So as you have probably noticed, that discourse doesn't really have this step by step approach in the
matter of creating your business page.
And the reason is that 99 percent of all my students, what's my experience?
They already have like the business page and you can just set it up in minutes.
It's very easy.
Just if you write, for example, to Google, create a Facebook page and you just click on it.
And the Facebook, like, naturally guides you.
So if you don't have Facebook business page, you just decide if you go for community, but we go for
business or maybe for branding, you know.
And this is basically a step by step.
It's very easy to do.
And if you really want to be sure to know everything about creating the page, please just scroll down
and go to the section xrayed Facebook business page greyed Facebook winning page.
I have created two hours about this complete set up by 99 percent of all clients.
They have already business page.
So just, you know, you can set it up and you know, if you go farther, more into the next sections,
you can create your Facebook business page with step by step guidance and you can watch everything very
detailed in two hours.
So this is the business page, what I would love a little bit, speak more is about the setup quickly,
because what people often miss when they set up the Facebook business page, if I can just quickly,
is the cover.
I think the cover is very important.
You can have like photo video or a slide show, and this is good to change it, to update it, to work
with it, to have every two weeks or every months of new fresh setup for this.
What people often miss and I think it's very important is this services.
So this is something I highly recommend to always add to these services, and I would highly recommend
to spend the time.
It's so very easy to do it, to place the service servicemen Parise description.
And the image, another point people often miss is the story.
So I always recommend to really use a beautiful picture, to use the text, to use the links, you know,
and it's really good to publish and create the story.
This is something that I highly recommend.
And then in these settings, what's important, there is one more point.
If you need people that to create a job, it's also very easy when you build a team so, you know,
you can create a job and you can even like credit at two to get people you to get the series.
So this is also what I highly recommend.
And then in these settings, you might consider if you set up the automatic messaging that's quite good
for the Volcom, then you really have to feel all the information to spend your time and do your best
to fill the information.
To check these templates, that's very useful.
To decide if my some of the.
Top's not been the best for you.
And also, what's very, very important is this Instagram connection, even if you do not use the Instagram,
it's very, very useful to set it up on your mobile and just use it as a support for Facebook marketing
and Facebook ads, especially so just connected with DoubleClick.
It's very easy to do so.
This is what you need to do to have well, set up the Facebook business page.
And if you need more guidance, please go to the complete section.
What else you need that's very important for you, it's this business Facebook column to create the
account so people they often use Chasidic at.
But what I highly recommend is this Facebook business.
So you just go to business dot Facebook com and in free, easy steps, the Facebook will guide you and
will help you to set up everything correctly.
Just to give you some very short overview, what is important, you know, when you set it up, we will
look into this deeply.
So this Facebook business manager is great for like you can have more business pages.
You can, like, use the ATM account inside it.
And this is important.
Really important to understand is that this is like mother of everything, you know, because people
what they often confuse is act account at.
You know, this admonition manager and Facebook business manager, so it's important that you always
use the business manager and just when we start with the settings, business like settings, practices,
as you can see, it's very easy to set it up.
And basically the Facebook guides, you see, you always have people you can just easily add them like
you want the employee or the admin access.
It's very easy to do it.
And you can see that you have the assets.
And you can see like we have more pages like in Perak and awesome locations around Prague and I a special
Facebook business page just to build a team and get more and more like real estate brokers.
And we have it to count.
And we have catalog's.
Just to show that our guide, you can also have the partner that can help you.
That's quite useful.
And here in the account, you can have the pages, as you can see, you know, and you can see who has
the access and who is the admin.
Then you have the actor Count and Mazzarella involved, and what people often miss is the Instagram
account.
So as I told you, it's important that you connect Facebook business page with your Instagram business
page and people often forget the Instagram account to be added.
And then basically.
As I was showing you then, the.
Very important point.
Is to understand that this is everything, you know, it's like unification of everything.
And then you can simply manage payments, you know, to have your car.
You know, it's very it's very easy to use it.
It might be shock if you have never, never seen it, but it's very important.
And what I would love to talk more about Catalog's because.
Like, I have seen many, many videos on YouTube and across the globe and a lot of, you know, people
teaching different kinds of setups, but what people often forget are the catalog's.
And the catalogs are very, very important, you know, 40 dynamic ads and a catalog sales and they
give you so many options and they especially increase.
Incredible, your efficiency and this, you know, is something I would love to talk more, because
this will give you enormous power and enormous future.
And if you ever talk to any client or you go to any meeting to apply for the job, the catalog, you
know, knowing this is something great because people, they often don't know it.
So let's break it down.
It's nothing really complicated.
I have discovered that people they often click here and they just see this.
But you need to really use the all tools.
And also it opens the complete mega manual for you.
And as you can see, that it's quite easy, you know, dislocations.
So this is quite easy to understand.
We will talk about audiences.
And of course, you have the inside scrap hip hop, but what people often miss is death.
And this is very important because.
To give you an explanation, you can simply feed the Facebook with all your products, with all your
homeless things, and now the Facebook system is even so.
So, so like Clemmer.
So it can understand and you can send up if you have like a say, if you have a terrible if you have
e-commerce, if you have automotive and you can see you can completely set up your catalog here.
So this is something that you should definitely do.
And the main reason why you should aim for it is that it will give you enormous power for dynamic acts
and this is the most powerful tool.
Like accomplish every business, and the most important is the dynamic, as will be working for you
once you said set it up or they will be working for you and you don't need to do anything.
And I am completely guiding you to create the complete dynamic, as you know, in this section, it's
a step by step guide with to do list.
So it's really not possible to manage everything right here.
In this video, but if you go to the dynamic arts section, you will get a complete guide.
But as you can see, this is the dynamic retargeting.
And the power of dynamic retargeting is that you can understand that, of course, you go to outcome
and you can use the catalog.
So what does it mean?
It means that, like people who visit the website.
It means that, for example, someone was visiting the website premix and he was, for example.
Interested in.
Apartment, you know, he was really interested in this apartment.
And the point is, the now dynamic from itself will find this person and will dynamically show the.
You can, even for e-commerce, retarget people that they have already started the process of shopping,
but they didn't really, like finished it.
So there has been more options and we will go for more options in our complete guy.
But I really want you to understand this.
And now, as you can see and as you can watch in this video, this is automatically working with the
catalog and with these Facebook picks up.
And it's really automatically offering Dean different kinds of real estate's.
And this is something I truly love because this is so powerful and so useful and it can save you so
much time, you know, because then you never hunt for any client with any manual retargeting because
the complete offer and what he was interested in, you can get like automatic.
And this is really, really great because.
I have one, so I did not and I don't need to do anything more.
I am like now creating this video for you.
It's already it's already 10 months, I have set it up and all I have to do, I have to check if it
is running and if the budget is reasonable and it's all the time working for me, it's all the time
working for a client.
And I don't need to do anything and I can go up to 180 days back.
And basically, this is fantastic, this is so great that I simply do not have any limits anywhere so
I can even like work with age, but I don't throw it.
I just want to show you.
But the dynamic we're targeting will do everything automatically.
One of the very, very important points that people often talk and I have seen that even some of the
most most exquisite instructors, you know, they are just showing the picture and you probably know
that you have like a Facebook page.
So this is quite easy to understand.
You can find a lot of videos about it.
And it's very easy to understand this.
But what's really important about Facebook because.
Is the understanding that it helps you for retargeting, it helps you for remarketing.
And even, you know, in this setup, like the instant pics.
You can, like, use department integration, you know, so that's being Facebook will naturally guide
you, for example, for Shopify and Smellie, blissful or using the word press and you probably can
also copy.
And this is important to an automatic advance matching.
So this is important to you that I highly recommend.
But what people they often miss is the events, and this is something I would love to talk a little
bit more, especially if you are running the e-commerce, you need to have the event like you can then
add to CART, but also like page view.
But here, for example, for real estate, complete registration is something very, very important
for us.
And what people often miss is this.
They set up new events.
This is so important, you know.
That you can use this Facebook's even set up to and I would love to start working with this website,
so like you can see Remax opening and now you can see that there has been like set I've even stood up
called.
But I would love to track the bottom, for example.
So I would love to try new bottom like contact, you know, and.
Basically now there is like you can see at Tulkarm, this is very important for e-commerce or this type
of thing, check out, you know, but they didn't pay.
This is important.
Of course, if you have purchases, you can exclude people.
They already aided payment in full or if they at the wish list, you can retiling in them.
But now we have this contact for real estate.
And I just click confirm and you can see I have set up the contact track button bottom and now I will,
for example, go.
And I want to really know if people are interested in this because.
For example.
So this is what I would love to do to get some more information, to relitigate the events.
So this is the example for you.
And please, when you use the Facebook pics, remember that you need to set up different events, that
will be very, very important for you to know this and to.
Use this.
So thank you very much.
This is great that you're watching.
I'm really, really grateful.
And what is also very, very important for us and what we need to understand more about targeting is
the audiences.
And as you can see, if you go to the Pixar also, you will be running the Pixar for a longer time.
It might be useful for you to.
Use this xrayed value base, look alike, I will look more deeper with you into audiences, don't worry,
but this is a great example because Facebook itself can really help you to create different targeting
options.
Options look like audiences, but especially disconnected to pixel.
If you click on and you can see I have this account, you know, and I just click Max.
And you can see I do not have e-commerce, so I, I have to go to other event and I have to go for view
view content.
And now I just want to go for a Czech Republic.
And I can, of course, decide, for example, if I open the branch now in Austria and Germany or in
the USA, I can, for example, around Germany and I can target for Germany.
Of course, this is possible, but I need to go for the Czech Republic.
And the best days if I can like Korei like one percentage Micarelli.
Exact match, because the Facebook has so much and so incredible information about all of us, what
we do, what we like, what we watch, what we share.
It's like a big or the scene I saw.
I can create really custom or audience.
And this is something I just wanted to show you.
And so what we will now have a look at, of course, the audience, because you probably know and understand
that you can target for age, you can target for income, you can target for interest, you can exclude
narrowed the audience.
And there are many, many options.
And as you can see, I have heard different kinds of.
Get things and different kinds of audiences.
And you want to have a Feltri if you crane many, many, many like audiences that mind this inactivates
be useful for you so you know what you are actively using.
And basically, what I would love now to explain is that sometimes it can be populated.
So, for example, you crave the audience as I have created and then you can see populating and is below
one thousand.
So this can happen and either you or your Facebook page or it's very fresh or you didn't install your
Facebook page.
So it's also very fresh or you need to wait.
You need to take your time.
You need to wait.
It can take even up to 24 hours.
But even if you like, use the audience, you can directly, like, create the ad even in this populating.
So what I would love to show you right now is the creation of the audience itself.
So let's say, like you have custom audiences and lookalike audiences.
And basically, this is very powerful also.
So when you create the custom audience.
You need to know that, like you can use different sources and basically what's good is that these sources
are.
I would say unlimited are your options for your creativity is completely unlimited, so as you can see,
website traffic, you just create you can decide up to one hundred eighty days.
And you can, like, decide about all this and you can go for all of IPSI or just specific page or even
time on the page or just people who view content or they went to see the contact.
So this is really good.
So if they tried to go to the contact page, you started with targeting them.
So it means, you know, if they for example, you need a specific Web page, you just write it here.
And it's like, for example, for the e-commerce is thank you, page or you have some special offer.
You need to read Target and then you name it.
Then basically like this way, you are guided to create different website like traffic and customer
list.
This is really good.
You can even import from MailChimp the email to the base.
You can use the file either with lifetime value, but probably you will have this like like this, you
know, that doesn't have any just upload it.
It's very easy.
You can you see S.V. or Texte that's that's quite powerful.
I was now using ten thousand contacts for Remix Atrium and I have very, very good experience with mobiles.
So if you get the mobiles or even email address, the more you get, the more you give to Facebook,
the better.
And then, of course, you can continue I would love to also show you.
Like that you have this use Facebook sources, so people who watched your videos, people engage with
your Instagram business profile, with your emotions and with your Facebook page lead for instant experience.
This Facebook page is very powerful, this engagement with Facebook page.
This is something I really recommend.
And of course, there are more options like engage, visit the colleague to call to action.
But then there are many, many options.
I would really love to ask you to use this if you are like really building the Facebook ads.
This is something very powerful and that's why I was showing you that the engagement is so important
for you, because then you can create the audience chats from people that are engaging with your page.
And then you can be quite sure that these people already know about you and they have many, they had
the interactions with you.
And the point is, like if you crave the engagement, you can, of course, target for video views.
Who can really target, of course, for engagement itself.
But what you can also do what I truly, truly like is this lookalike audiences.
And this is really great, you know, because you, of course, can create from the big sun, as I was
showing you, but you can use the other sources.
So I have just to, like, use the correct page.
To just use it for you and then what's really great is that, like you can create like custom or dance
like.
Of course, but I'm sorry.
What we need to do is we need to go for a lookalike audiences that what I was showing to you right now
and this is what you need to go for.
And you can see, Value-Based, as I was showing you, or you can use other resources.
And this is really, really powerful to use it, and I highly recommend to do it.
But what you can also do, let's say you create the Instagram engagement.
Like audience, like custom audience, and you can also create the look alike audience directly from
it.
So, of course, you can create the act, but you can also create the look alike audience from it.
So as you can see now, I can create these look alike audiences.
And this is very powerful.
As you can see here, we have the Instagram engagement, custom audience and lookalike audience.
Then I have the Facebook engagement and lookalike audience.
Then I have the website and again, lookalike audience.
So basically I can target like the people on a website that visited the website, people who engage
with Facebook, people who engage with Instagram.
But what I can also do, I can create from this custom audiences look alike audiences.
And then to give you example, why is it so powerful, I have the example for you, as you know, this
terrific ex.
And then you can see it's Solenni official, even when you target while the traffic at you can be official,
but for retargeting, as you can see.
There is nothing better than using these different kinds of targeting and red things, and you can see
Amerie targeting the website.
I am retargeting the database phone numbers.
I can retarget the engagement of Facebook page and I can also read Target or Target the differen lookalike
audiences.
And as you can see, I have the database of clients, the phone number, and I could even create localized
audience according to this database.
So that's a very powerful and I highly recommend to use.
That's then when we create together, we have indecorous, complete creation of the traffic.
And so don't worry this all you will get how to create the traffic.
And you we of course, we are looking more into this retargeting and complete setups.
And this is something very important to understand, to be able to use it.
That's what I just wanted to show you this and one of the most awesome best practices I would love to
show you is.
As you can see, that is the customer journey and the best to explain is when you create the act so
the people they often can understand and that this is like the mother.
Decide the children and decide the toys they are playing with, so the campaign is like everything,
then you're going to have more children doing different, different.
I call it's called assets.
And then, of course, you have different ads.
And what I have like recognised people often is this.
So this is like a warning if you need people to know you, it's recommended to be the first part of
customer journey.
This is the consideration and this is the.
That's why you need this catalog sales.
That's why you need dynamic ads.
And that's why for e-commerce, you need to set up the Facebook page.
So to go for conversions and the site traffic engagement video you need generation is the most important
for us.
And this is what we are going to understand in all our sections.
And this is very important to know, and especially I know this range is very good if you have a local
business.
To let people know that you even exist, but people, they often miss it and you should know that the
reach is really good when you are starting your brand.
You use brand awareness, but when you are starting a new place, the reach is magnificent.
Then the engagement is like the golden rule for you, you need always to go for engagement.
If you have videos, the video of you is very important and to get direct leads or to build your new
sort of database, lead generation is great.
And what people they often underestimate is the traffic, because you can build great traffic and this
is very powerful and the most what they underestimate are the catalog sales and the dynamic ads that
I insist that you go through this section and you really understand it and you follow the Step-By-Step
Guide given to.
So this is like the introduction into customer journey.
This is very, very important to know and to understand, but don't worry, we go through everything
in an hour to know every kind of ad how to set it up and how to go through it.
And we also look deep into everything connected to engagement, traffic, bridge conversion, sales,
everything you need to know, you get including great, great, great blueprint's.
Maddie, you probably know that you just click and you continue, but what people they often have a
problem is how to really target.
So you are like look deep into it.
But to give you the example.
Like, one of the greatest options is that your clients, they already understand, like who is there,
like customer.
So if you go to Socialbakers, you can go to resources and you can go to Arizona mapping tool.
And this is great exercise to do with your clients, you know, to fill days.
And you can also watch me creating this and you get this PDA.
So this is one of the points, but.
It might be really a challenge, so you might use the Google Trends, you might get some interesting
topics, but what's really useful is you just use the audience insights.
And this can give you really great insights and help you with targeting.
So basically you just write Facebook audience insights into Google and it will find for you and you
can just use it.
It's very easy to use.
And basically I have the example for you.
So, for example, I just need to know more about real estate.
OK, so of course, it's quite logical that.
It's both women and men, but this is alarming, this 25 to 34 men.
Thirty eight percent.
This is something might come into the consideration.
And then, of course, you can see the college might come into consideration for targeting.
Don't worry.
I will show you where to click, how to click.
Everything is very easy to do.
So this detailed targeting is very easy, just, for example, a luxury, and then you can see the Facebook
is offering this to you automatically, just be sure to always go for interest.
This is really important, not for improving or employment.
And you can exclude people, you can even narrow the audience.
This is good, you know, so when you, for example, decide for this, then the Facebook and as narrow,
this means that either of these options are more options to be.
And this metal ordinance that it must be used.
So I wanted to show you this example and what's some very good is, of course, the location, of course,
in the Czech Republic.
It's Prague, the activity and this is good that they really like to click, for example, for real
estate.
And this gives us information that the traffic adds.
They'll be performing greatly because people are interested in real estate, will really like to see
our ad, click on it and get more information.
But what's really, really interesting when we go for this.
Each likes.
And we go.
Like, of course, this is not a real estate.
This is like a company, you know, it's like a luxury.
I like.
It's sledder works, luxury leather works, but what's really important, being like Forbess, so you
can discover what pages they like and that might be really useful for you, because sometimes, even
if you do your best to really target.
Wow.
And you really want to.
Do your Compline best to set it up?
For example, you created the ad for targeting an array targeting and this retargeting is not really
doing so well.
So your direct targeting, I'm sorry, direct targeting is doing really well.
But the real target, the targeting is OK, but the targeting is not really doing well.
So what you need to do, you need, of course, to edit the ad and then you can see your goal for this
traffic.
And we will have a look deeper into it.
And we have quite a detailed targeting.
But there is like you sure we might go, as we discovered, 25, but it's a very Jeneda, so I need
somehow to narrow the audience to realize, realizing they must be interested.
And because this is the article, this is the article given very specific information, I will go for
this like I must make Forbess.
And not in wars, but interests, and this will help me to really narrow the audience with this for
us, thanks to the insights and this is something I highly recommend and you can see now it's much better
chance that Facebook will find the people in Perak from 25, I would say, to.
I can go to to 41, according what we found.
And this will definitely work much better, and I will say this new waitress for bus loads name Snakeman,
OK?
And so I have my career Internet over the way that I can now tell Facebook, you can use all these possibilities
to get things for age, for like place, location, but you must also make sure this interests inform
us so that can really improve greatly the way of targeting.
So that was the example for you.
And basically, you should also know when you look into these reports, you know, and this columns,
you can always decide what to see.
You can always use these breakdowns.
So it's very, very powerful to use it.
So please be sure to use it.
For example, I have a landing page for your sling, Clegg's Cross for landing page.
And that's why I am so much recommending this like.
Engagement because this can help is so great, it can bring you great traffic, it can build your page
and it can truly help you to get the engagement, to get the traffic to build your page.
So this is what I am highly recommending.
So let's say this is some complete overview.
Of course, if you are going through the course, we go through all kinds of ads, all kinds of targett
things.
We go through all kinds of possibilities you can use.
We go through everything you can use in and out.
But this is just some staggering overview to really so you can really report to your clients.
This is our last month.
We are boosting we are growing engagement.
Linklaters and this is basically the goal.
So don't worry if it is too much on you, if it is too fast, because you really dive into more ads,
into more marketing.
But this is the overview to know really what's the most important, what you need to concentrate on.
So thank you for watching.
You are so great.
I like you so much and I wish you all the very best.
Good luck and success.