Hey, guys, welcome.
I would love to see very quick shot to share with you my best practices when I go for re targeting re
marketing and look alike custom audiences.
As you know, we can easily create the audience.
These custom audiences look alike.
Audiences in this like easily we go for all tools and we go for audiences.
And this man is his name is Kanzaki, his style.
So he is a real estate broker.
You can see he is in the Hall Hall of Fame, you know, from Remak.
So it's really exceptional.
Real estate broker and the boy, this Snik, I would love to share with you a little bit of cat activity
that you can always find, you know, so, for example, this is his Facebook page.
So this is one source, but he belongs in the remix of.
So this is the second source we can work with.
But they have also been Remax real estate career.
So this is the third source we can use.
Then, of course, we have the website.
This is quite beneficial and this is, again, great source we can use.
And then of course, we have direct remakes of our website and of course we have the Instagram.
So this is all the source we can use for retargeting.
And of course, we can also use, as I was showing you, when you go for custom audiences, the custom
unlaced to be uploaded.
And of course, videos of you can choose from different videos and even from more pages, and what I
wanted to show you now is that you should not really limit yourself, especially when you create the
ad retargeting for a real estate broker.
It is good that you also take care of the whole real estate office itself, brokerage, and of course,
you try to use as many sources as possible.
So basically, it means that you are not limited to limiting yourself.
So let's have a look what I have just now created and of course, it's still populating, but you can
see what I always do.
I go for Vidale views.
You can go for three seconds, 10 seconds or 25 percent, 50 percent.
And I have chosen the videos like Boese from this account, his style, as well as the Alpha.
Then, of course, you create look alike audiences both from like from days.
And then, of course, you create a different look alike audiences for engagement, Facebook for engagement,
Facebook, remakes of real estate career.
So all you can always gray look alike audiences, even for Instagram, both for this real estate broker
as well as the remakes of office.
And then, of course, you have this custom audiences like for Instagram retargeting targeting both
for account for Broecker as well as the office brokerage.
Then you go for engagement for Facebook and again, you go for all the Facebook pages.
So real estate career, real estate brokerage as well, a real estate broker.
Then, of course, you go look alike.
Audiences for website retargeting.
You create website retargeting itself.
And then, of course, you have traditional targeting that we do not want to talk right now.
And this is, of course, populating it can take up to 24 hours.
And this is something very, very powerful.
I recommend to always be creative and always think how many sources you can use.
What I didn't show you.
I would like to show you the video, because this is a great source.
And what is good, you know, you can choose like three seconds, 10 seconds to play.
Twenty five percent.
I have chosen like three seconds, but let's say now I choose 10 seconds.
And what is Saralyn good, I can choose the content time, so I just browse if I mean by now I have
already chosen, so I go to choose the Dallas and what's good.
You you can work with all these pages, you know, Instagram, business profile.
So let's say I use this Zachy style is like this real estate.
But we did mainly always create the ads for engagement for a photo gallery.
So this is not really everything to be the best retargeting.
So what we now need more.
We need to go for the South because this is really powerful.
And you can see all the videos, I just choose the videos and you can see that some of the videos,
they had quite a magnificent number of videos.
So and what we are now doing, we are choosing of people who has watched at least 10 seconds, we can
also choose twenty five percent click through play.
So this depends how accurate we want to be.
But now we are choosing this.
Like what we have already chosen and you go for 10 seconds and this is something I highly recommend
to always also do to try to use this video engagement to be powerful and work for you.
So this is now what we have.
So we go for confirmation.
And maybe what we can do, we can name the audience, then the seconds
we do the of applause, the name of the broker, so we go we have both sources.
You can get the description.
If you create many audiences, it might be very useful.
And like Facebook is promising to manage everything in 30 minutes, but my experience is you need more,
but now you have to expand your audience.
You just create a localized audience.
I need to go for Czech Republic.
But let's say that you need to expand, for example, to let's say I need to expand to Germany.
OK, so I can choose Germany.
Of course I can expand to whatever country I need right now.
And so I have this Czech Republic and I just crealy audience.
And now basically, this is really good.
So I have created quite a powerful customer targeting audiences and powerful look alike audiences.
And now basically what I can do, I can just xrayed the act, and this is something I have already shown
you the process of at creation, you go to as manager, you create the act.
But this is what I wanted to share with you, that you really need to think how deep, how much to think
about all the possibilities you can find for your client to proceed retargeting and to proceed the look
alike audience, his creation.
So really, think about your Facebook and all possible potential profiles to think about the websites
like you can use and of course, the Instagram.
And so I believe if you use this, you can get like Facebook, Hall of Fame and you can get many clients
because just not really.
There is not a lot of people they know all these strategies, and this is very powerful.
So please be sure to use it.
I wish you all the very best.
Good luck.
May reach great success.
And thank you for watching.