My dearest, the the law.
Welcome to this section.
Our goal is now, as you can watch and understand, to have a look into Vidale at.
Video is very important for your marketing, and I will be giving you now a blueprint that is great,
that works and you can use.
So video is something very, very important for Facebook.
And it's very, very important because Facebook is trying to compete with.
YouTube and is offering more and more options to go forward in stream streaming live video feed stories,
and now even when you create the video or you create the ad, you can also create video ads and you
can create like a video strategy and video stream.
And now what we are going to do is to understand the key essentials and to my best Facebook ad blueprint
for video, videos, ads.
So basically what we have in discourse is this complete strategy.
So we understand that we have Facebook native video.
It's great for telling a brand story showcasing products and being really creative.
And of course, Facebook is trying to compete with YouTube a lot.
Then what's great and what's great opportunity is, of course, Facebook live video to go for webinars,
question and answer as demos.
And right now it is true that live video can be more efficient in some cases.
But it is also true that you need a short video for native video.
But on the other hand, Facebook truly loves to have longer videos to compete to YouTube.
And then, of course, you have Facebook 360.
And this is perfect because here is very, very great potential for all your branding and for all your
business and of course, for real estate for three hundred sixty.
And we also have this complete strategy that we will covered together.
And of course, this is great.
I love this strategy.
It's very, very useful.
But right now, what we are going to do and what we really, really need is to give you some very,
very strong fundamentals and to show you how to create video and how to put video into Facebook and
how to use it.
So as you can see, one of the points I really, really like is now that you can use the video for this
app, this complete.
Up and I think this is really great, for example.
This is a remix atrium and you can see this is very, very nice video.
You can see the names of people you can see and watch the office and you have this personal connection.
So when you come to the Facebook page, this like you can easily upload photo video, create a slide
show, choose from photos and discover this app is very important because as you can see, you just
have the feeling you entered the office.
You really have the connection with people.
And this is something truly great.
And the video is very fast.
You are also pushing the video on the Facebook as video ad and this is something great.
So what we are going now to do, I will show you.
How you can easily put the video and how you can create video.
And so this is what we are going to do.
And as you can see, then when you have the video, you can also have it online, you can have it interactive.
So when you create a website, for example, real estate, you can see how great this video content
is, because when you come to the website, it's so magnification because immediately the people they
have are very, very strong connection with your real estate brokers, with the place they know how
to find a place where it is.
And it's very easy for people.
And then, of course, you have some call to action magnon need for this time at this complete evaluation
of the price of the real estate and what we are going to do.
We have very, very nice they extremely nice video for this young man.
His name is Tom and we have extremely nice video.
This video we are now going to put into Facebook business page and we are going to push the traffic
to this landing page.
And again, we have the lead form that's offering people to get free evaluation of the real estate and
free consultation.
So it is surrounded.
This nice man, it's a real estate broker, has created fantastic video.
And what we are going to do, we are going to use this fantastic video, so.
It's very easy to do it, you just come to the Facebook com and you have your page, for example.
This is Remax atrium.
And of course, you have these videos, so you can easily decide also about the future videos, you
can create the playlist.
It's very easy to add playlists.
It's very easy to work with video library, with video inside.
I think there is not really anything that should be difficult for you because it's so easy to use everything
on Facebook.
And as you can see, you can get easily the video inside and you can see that there is not really a
great success with these real estate videos.
So that's why we are going to change it.
So we have this fantastic video of this young man and we are going to create a great boss.
So how we can do it.
So this is quite easy.
We just go for upload the video, so just click and we just upload the video.
And as you can see, I just go to the correct folder and we just go for this inspiration.
OK, so Andy, Facebook will start uploading the video.
Sony Pictures, of course, choose English.
And the Facebook has already created a very, very nice Breville for us, as you can see.
This is fantastic, but I you I really, really like it because you really can get attracted immediately.
I was asking to have the subtitles inside the video, but you can also create upload.
And if you go for English, you can also.
Ask her out to generate I know don't want to do it because I have decent ideas directly in the individual
itself, but it's very good that you can write the captions or you can out or generate them.
And then, of course, you can edit them.
I am really happy with the two now, of course, I can trust more, but I'm really rather happy.
Also, disorganize, I might choose, I can also custom image upload, I can also choose the frame if
I want to so I can really go through the video and choose what I like.
But to be honest, I really like all what this offered now by Facebook, and I really like that you
have to prod the person.
So I will keep it.
So when we go to the video, details and happy.
Really happy you can see I have the subtitles in the video, but if you don't have it, you really should
out to generate and correct the subtitles because the subtitles are very, very important.
You know, you can really, really see in this strategy that subtitles are a must.
So please be sure to always go for subtitles.
I have a director in the video, so I don't need it now.
And so we have some short copywriting Corradi here, so I just copy.
And, of course, our chess board here, the copay, so let's go with that, we would like to introduce
our real estate agent, colleague and friend.
Mike is fluent in English, Czech, Vietnamese.
You can click on the link.
You can call, right.
So this, I think, is perfect, and then, of course, we try to find this person and collective,
we are with this person.
And what we want to also do.
We want to, like, do the chicken, so you just ride this reflex a tree.
OK, so.
We have to write it, I think this guy.
And now we have it, so this is the correct one, and then we want to have messengered button so people
can write us.
This post includes a bottom so people can reply in a messenger that's quite important for us, and then,
of course we go to our the site
and of course we need to go for us.
They need to go around.
So important for us.
And we need also to choose the title song.
I will really I would really like to use the name and.
I guess I think it's rather nice, so.
Well, Tuesday started the.
And so we had the captions directly in the video.
We have the others, it's OK, everything falls, you can go for balls, I'm showing this also in one
of the videos, so I will not show it here because I really want to let people concentrate directly,
directly on the video itself, because this video is really, really, really fantastic.
So now we are set that we have the person we have like check in, we have messenger, we have description,
we have call to action.
I would really mind you feeling proud.
You'd be happy.
It's really nice or.
I would remind you that we are proud of this real estate agent and then basically this is everything.
So we just click next.
And as you can see now, Facebook likes as of three minutes long or more.
So the Facebook really, really likes to compete with you.
YouTube.
You can use the post video and you realize that's quite fine, but I don't want to do it because I want
to show you directly how can I create a video at.
You can, of course, use the premier or schedule or even beg day or save as draft, but I really want
to publish it now, so I just click to publish it.
And basically.
Now the video is processing, so we have to wait a little bit.
As you can see, it's preparing for us, but it's really, really fast.
China.
So what we want to do, we want to close this and we want to go back and we just want to use the time
to just give you Schraub understanding.
So like we already know that we can go to take care of the axe itself.
It's you know, you can see it's immediately you get into the action, you really immediately can like
Arete, you know, really big surtitles.
I think this is really, really great.
I like it.
This is something you should really do for your business, for real estate.
You can see the Perak.
I mean, this is really great.
So we just going to go back and as you know, you just go for.
Manage pages or manage ads.
So this is what we are going to do.
We are just going to manage the ads.
So we are going to use the ads manager inside the business manager.
So I just choose the correct accounts.
It's Max.
As you can see, so this is our business manager and we want to go for as soon as you do, we really
need to push this Facebook business page.
So I'm really, really grateful we have this magnificent video and we can really push it.
I'm really grateful.
So what we are going to do, we are going to create the.
And.
So what we are going to do, we understand you have this warmness consideration, conversion, but if
you have the video of yours and if you have really great video, you can truly get magnificent results
just through the video.
So this is important because you can push the traffic, you can get the conversions immediately.
So the power of the video is really, really immense.
And now it's with mobile.
With all this, it's boosting, boosting, boosting.
And probably a video will be the most important way of communication in the next few years.
So we just go for video.
We use we just drive it's tone targeting.
We set up the testing budget.
OK, so this is what we do and we just continue, so we go for the video because this is now the most
important for us to go for this.
So we go.
And now, of course, it's quite a challenge for the targeting.
Why?
We will talk a lot during a powerful like traffic adds how to use custom audiences and different ways
of retargeting.
And of course, here we have like it's quite easy to create the targeting for age and for income, but
right now it's a little bit another because we need to go for Perak.
OK, so this what we know, we want to go for Perak.
And of course, you can decide include exclude and we want to go for Senator Bohemia, let's say, OK,
so the region around Perak and now why it is so big challenge for us, because we want to find mainly.
I would say a people like for real estate, we can like start twenty eight, but even we can get older
people.
That's fine.
But now this is a challenge because we need them to have English, the language, OK, and Vietnamese.
So now you can see, like we are going to be more specific, because you really might go for 30.
And, you know, there it's incredible, but even they are coming very, very old people, they need
to sound like this real estate and they need some service.
So it's my really best experience to keep it even for old people even it doesn't really give such a
deep meaning in the beginning.
And now I think we need to think more about this targeting, you know, so of course, like when you
need the real estate, you are a lot interested in family.
And of course, you really want to have some law, you know, if you have real estate.
But what's also important for you need to also take some of the real estate brokers.
Because they may be joining us so.
I mean, like, do you really have this job title so we might get some more estate brokers for this
real estate office or brokerage?
This is great, but we really need to work more with this home.
I would really say we need to use it a lot
and basically, OK, we can use this.
We don't have it like really specific or broad.
But what we might need to think more, how is it with this family to find more options, you know,
so if there is something really, really nice for the family and like Modern Family, I would definitely
choose.
So this is something I think it's a good start.
We go for Vietnamese English, we go for Perak, for Central Bohemia, we stop thought that I think
might be twenty eight.
What we might try.
I think this is the minimum for us.
They.
OK, I would stick 29.
And, of course, we could narrow the audience.
We might try to narrow it for college and ducation, so that might be good that we want to find people
that have.
And Lesedi, college education.
We might test it this way, but I'm not sure about it, so we might do it in the second phase.
But what's really my good, good, good experience is that people are really the four of us.
So this is a really good experience for real estate that they have some interest in Home of Modern Family.
I go for age now.
I need to go for English, Vietnamese.
This is really special, but I want to also use that thing.
Much must match, must match.
So they must be interested in Forbess in reading for best.
This is my very, very good experience for your state.
So this is what I want to keep.
So because I know it works.
I was doing the analysis also during some of the videos that I am giving you, but I simply know this
is great, the increasing the efficiency, so I keep it.
And I have discovered to be, as you know, probably Facebook sites audience.
So this is really a really great tool and I recommend to always use it when you think how to how to
really find the correct audience.
So I am pretty sure that I was using this and I just want to go for Barack.
Prague, Czech Republic, and I want to get the real estate.
And when I go for days.
You can see that's not really young people we should really stop, you know.
Twenty five might be a good start, but they really, really when we go for page likes, of course,
Swoboda Williams might be really good.
But, you know, there is also very strong affinity to Faubus when I was double checking, you know,
the activities, so I'm pretty sure it's good, but we might try if it was offered to us.
Sloboda.
And in Ms.
No, unfortunately not.
We tried writing.
Williams, but not so good.
And Williams, OK, so we just keep it this way, I think it's really good.
And what we are going to do right now is we need to decide.
Like to play is really great if you have 15 seconds or less or shorter, so we will go for two seconds.
This is what we can choose now.
And we want to run my ads that continuously.
We can pay for impression this is OK and what we are going to do right now, of course, I can create
the ad, I can upload the video, I can upload description.
What is really good when you have charts, pictures, you can create the slideshow so you can just like
corral yours this quiet vertical options from Facebook.
It's really good that they are really, really great options.
And I like it.
It's really great.
So this you should use if you cannot really create the video, but we are going to do right now is to
use the existing post.
And I just go to select the video I have just placed, so I click continue.
So it's very, very easy.
I just use existing posts, I just change it to be this.
I just continue.
And I mean, this is great, I can just watch it, I can just see us, it's like different premieres
right now.
It's not really so flexible, but what you can also do.
If you want to, you can use like this preview, I think this is perfect, so we can see how it's going
to be OK.
So normally you can really see all the possible provisions.
I will try to allow that it might work better for us, but more money.
You can see all the possible previews, all 27 formats.
So you can see you can call to action recommended, send a message, we can change you if you want,
but I think send messages like the best for us.
And you can also start the conversation, you can create the chat itself, you can generate some more
needs.
And I think this is a really good starting point.
This is really, really great from.
I mean, this is really great.
It's it's really great that you can really use this power or like stopping the conversation from Facebook
so you can use it.
You can also use the you can also create your own channel.
So I think this is great.
I mean, this is really great and I want to keep it this way, and now I'm just click the confirmation.
So this is basically the complete setup is the complete guide.
So, my dear fellow student, thank you very much for watching.
I am really, really happy to share this video, to share this knowledge with you.
Please reach great success.
Please use the power of video, the use of video, at least use the power of videos.
Please be happy.
Enjoy and I wish you all the very best.
Good luck and great, great success.