1
00:00:00,120 --> 00:00:08,760
My dear student, my fellow student, I am so happy to welcome you to this very, very important section

2
00:00:09,600 --> 00:00:13,710
and I just want to summarize this gorger my business.

3
00:00:13,710 --> 00:00:21,660
Firstly, as you can see, just after one week, you can see we are growing.

4
00:00:22,350 --> 00:00:28,200
And the most joyful is if we go to the to the insides.

5
00:00:28,830 --> 00:00:35,600
And as you can see, it has doubled just in seven days.

6
00:00:35,610 --> 00:00:40,760
We had doubled the listing in search engine Google Maps.

7
00:00:41,400 --> 00:00:50,070
So this is why it is so important to fill the description, feel the information and put the photos

8
00:00:50,610 --> 00:00:53,910
as well as the actions of growing.

9
00:00:54,690 --> 00:01:02,010
And also the most important, as you can see, we have been struggling a lot, a lot.

10
00:01:02,310 --> 00:01:09,300
And just after upload the photos, a big jump jump up, up, up.

11
00:01:09,750 --> 00:01:15,690
And you can see just in one week, ten times more photo we use.

12
00:01:17,170 --> 00:01:26,560
So this is really, really important to put the effort into the photos, because people can really see

13
00:01:26,560 --> 00:01:33,700
and they can really check the local business and they can get the information, they can imagine the

14
00:01:33,700 --> 00:01:38,220
place and they are much more attracted to the place.

15
00:01:39,360 --> 00:01:44,850
But right now, I would love to talk about TripAdvisor.

16
00:01:45,970 --> 00:01:56,140
This is very, very important section, very important digital marketing tool for every local business.

17
00:01:56,560 --> 00:02:04,950
And basically, I believe that everyone knows the TripAdvisor.

18
00:02:04,960 --> 00:02:08,540
Everyone knows how to use it.

19
00:02:08,540 --> 00:02:11,620
So you use it mainly for hotels.

20
00:02:12,940 --> 00:02:22,090
And if you have been carefully watching all my Google my business section, you might discover that

21
00:02:23,230 --> 00:02:26,140
I have been showing this hotel also.

22
00:02:26,680 --> 00:02:28,930
This is Hotel Board Lipka.

23
00:02:29,190 --> 00:02:36,000
It's very beautiful, fantastic place in Prague.

24
00:02:36,850 --> 00:02:48,100
And basically what I was always asking the owners is to put a lot of effort into reviews and basically

25
00:02:48,790 --> 00:02:52,030
like to have happy customers to get the reviews.

26
00:02:52,510 --> 00:02:55,950
And this hotel has come to a really nice place.

27
00:02:55,960 --> 00:02:59,160
It was like 300 position.

28
00:02:59,170 --> 00:03:08,950
Now it's 64 and saw this Traverse Choices, really, really great reputation for the hotel.

29
00:03:10,120 --> 00:03:14,530
And this is basically the photos I was uploading.

30
00:03:15,280 --> 00:03:21,820
This is basically the profile I was creating for the hotel.

31
00:03:22,930 --> 00:03:31,350
But I was always dreaming to give you some more close, close information about it.

32
00:03:32,050 --> 00:03:42,580
And basically the most important about this is to set it up, to start using it and to take care of

33
00:03:42,580 --> 00:03:43,730
the reviews.

34
00:03:44,380 --> 00:03:52,750
This is very, very important to have a very positive reputation management that we talk a lot in the

35
00:03:52,750 --> 00:03:53,440
chorus.

36
00:03:54,130 --> 00:03:59,430
And basically you need to have happy, happy customers, happy visitors.

37
00:04:00,280 --> 00:04:02,830
So this you simply can't change.

38
00:04:04,030 --> 00:04:09,580
But there has been some great, great, great support.

39
00:04:10,000 --> 00:04:19,390
So you can order review cards, you can give it to the visitors, to the customers, and you can also

40
00:04:19,390 --> 00:04:22,030
download the digital branding.

41
00:04:23,470 --> 00:04:30,520
And this you can place on the door, on the table, so you can just produce it yourself.

42
00:04:31,600 --> 00:04:42,520
And you can see rimu print website, check asprin, the website logos guidelines.

43
00:04:42,520 --> 00:04:44,410
So it's very easy to do.

44
00:04:45,370 --> 00:04:55,090
But right now I would love to explain more about this listing for restaurants because people they know

45
00:04:55,090 --> 00:04:57,160
a lot about this does.

46
00:04:58,960 --> 00:05:09,310
But the trip advisor is very powerful also for the restaurants, also for local places, local attractions,

47
00:05:09,820 --> 00:05:18,050
and the listing on TripAdvisor and building the positive reputation is very important.

48
00:05:18,850 --> 00:05:29,350
But I am quite confident that we will be able to build the positive reputation because basically this

49
00:05:29,350 --> 00:05:35,280
place is getting the positive reviews and people love it.

50
00:05:35,890 --> 00:05:45,520
So all they need the most important is now to set up four restaurants because it's a very powerful tool

51
00:05:45,940 --> 00:05:59,590
and 200 million visits like for every month it's a lot and some 160 million reviews and opinions.

52
00:05:59,620 --> 00:06:01,190
This is really a lot.

53
00:06:01,610 --> 00:06:06,040
So this is something very, very important.

54
00:06:06,040 --> 00:06:09,000
And we need now to set it up.

55
00:06:09,520 --> 00:06:19,300
I was quite honestly shocked when I discovered that these are your will be this.

56
00:06:19,420 --> 00:06:28,110
You will live only once that I was showing you discover, but it's not listed, so how we can do it.

57
00:06:28,720 --> 00:06:34,870
So we need to read up to this TripAdvisor dot com owners.

58
00:06:35,380 --> 00:06:38,530
So it's very easy to write all owners.

59
00:06:39,490 --> 00:06:46,720
Then I have prepared some easy copy writing the name, the address.

60
00:06:47,720 --> 00:06:58,640
And some, like social media and the stylish cafe, designed the culinary restaurant live music every

61
00:06:58,640 --> 00:07:09,170
Thursday, luxury brand breakfast every Saturday, sheesha every night, a large selection of cocktails,

62
00:07:09,170 --> 00:07:16,820
alcoholic and soft drinks, high quality local and international cocktails.

63
00:07:17,780 --> 00:07:29,540
Or we can just use this very nice service, reasonable prices and delicious and healthy cuisine made

64
00:07:29,540 --> 00:07:31,730
from organic ingredients.

65
00:07:32,690 --> 00:07:33,980
I think this is fine.

66
00:07:33,990 --> 00:07:35,870
This is very OK with me.

67
00:07:36,860 --> 00:07:41,020
And also very, very important is to prepare the picture.

68
00:07:41,600 --> 00:07:49,300
So I have prepared the picture and this is like one like one megabit megabyte.

69
00:07:49,310 --> 00:07:51,030
So this is important.

70
00:07:51,530 --> 00:07:52,360
Exactly.

71
00:07:52,370 --> 00:07:55,760
Nine, eight, three kilobytes.

72
00:07:55,790 --> 00:08:05,570
This is really, really important because if you go over five megabytes, you will crash.

73
00:08:05,590 --> 00:08:13,380
So it's much better to prepare a nice picture and to save and not to be so big.

74
00:08:13,400 --> 00:08:17,300
So this is important preparation.

75
00:08:17,320 --> 00:08:26,060
This picture I have chosen and now, as you can see, we are confident we will be able to get positive

76
00:08:26,060 --> 00:08:33,200
reviews so that we are going to do we go to this claim your listing.

77
00:08:33,230 --> 00:08:36,680
So I will just try this pra.

78
00:08:37,840 --> 00:08:42,940
This is very easy and I will just use the business name.

79
00:08:45,730 --> 00:08:47,510
So this is what I want to do.

80
00:08:47,530 --> 00:08:52,600
I will use the business name and you can see I can find it.

81
00:08:52,600 --> 00:09:02,640
So if you already own it, you just click and you just claim your ownership and you'll get it from TripAdvisor.

82
00:09:03,310 --> 00:09:05,300
But we can't find it.

83
00:09:05,300 --> 00:09:10,110
So we truly wish to list it now.

84
00:09:10,960 --> 00:09:18,400
And basically, you can see you can have hotel, restaurant, attraction, location, rent.

85
00:09:18,590 --> 00:09:25,180
So this is something like that trying to compete with our BNP.

86
00:09:25,180 --> 00:09:29,000
But this is really perverse for this restaurant.

87
00:09:30,100 --> 00:09:32,830
And so basically, this is my name.

88
00:09:33,610 --> 00:09:35,460
I am the marketing.

89
00:09:35,470 --> 00:09:38,340
So this is OK.

90
00:09:39,310 --> 00:09:48,790
And this is the official name I want to really use in this case, so I want to fill it up with all this

91
00:09:49,150 --> 00:09:52,970
keywords cup, bar, restaurant.

92
00:09:53,000 --> 00:09:55,290
This is important for us.

93
00:09:55,900 --> 00:09:58,960
Maybe we will do it English this way.

94
00:09:59,770 --> 00:10:02,710
Can we just go for the Czech Republic?

95
00:10:04,840 --> 00:10:07,300
And so then see, it's Prak.

96
00:10:09,000 --> 00:10:10,590
And this is the.

97
00:10:12,440 --> 00:10:14,510
I zip code.

98
00:10:18,130 --> 00:10:29,440
And maybe we can ride that this butterfly building and the exact address, we just copy paste.

99
00:10:32,560 --> 00:10:34,930
OK, and this is what we want to do.

100
00:10:36,910 --> 00:10:44,410
And basically, as you can see, I want to lay the bed just adjusted to put it in this.

101
00:10:46,430 --> 00:10:52,190
So this is quite OK to put it this way, and we just click next.

102
00:10:57,450 --> 00:10:58,080
So.

103
00:10:59,280 --> 00:11:01,350
Practic Republic, OK?

104
00:11:03,450 --> 00:11:05,130
And we click next.

105
00:11:07,910 --> 00:11:17,540
And now it is it will be offered to us, this is another place that's already listed, but this is not

106
00:11:17,540 --> 00:11:18,050
us.

107
00:11:18,650 --> 00:11:21,950
So we go, you know, at the new listings.

108
00:11:21,960 --> 00:11:24,310
So this is not us.

109
00:11:24,340 --> 00:11:24,700
So.

110
00:11:26,270 --> 00:11:33,610
And basically what we are going to do so which is grab the phone, as you can see.

111
00:11:35,960 --> 00:11:38,780
We just grabbed the email

112
00:11:41,480 --> 00:11:45,620
and, of course, the website so they can double check.

113
00:11:47,670 --> 00:11:58,350
And of course, I was on the Facebook business page so they can double check this and basically now

114
00:11:58,350 --> 00:12:00,930
it's a little bit challenged.

115
00:12:00,940 --> 00:12:05,500
So definitely I would say it's international.

116
00:12:06,330 --> 00:12:09,970
I will definitely search for carfare.

117
00:12:11,010 --> 00:12:13,650
And if there is something like.

118
00:12:18,570 --> 00:12:21,960
Let's say you just need to.

119
00:12:24,690 --> 00:12:27,780
The of the say also we have a check for.

120
00:12:30,340 --> 00:12:35,950
And basically, we have to just try and find.

121
00:12:39,650 --> 00:12:41,360
I would not call it.

122
00:12:42,550 --> 00:12:48,080
Fast food really wants so let's say the magic was connected to.

123
00:12:51,840 --> 00:12:54,600
Yeah, I think this is what is it so.

124
00:12:57,210 --> 00:13:00,810
I would say there is a lot of Russian.

125
00:13:02,040 --> 00:13:06,720
And also, let's say some British breakfast, we can say.

126
00:13:08,000 --> 00:13:12,530
And let's say from forty nine to two hundred forty nine.

127
00:13:14,760 --> 00:13:18,700
And basically this is like, check, OK?

128
00:13:19,350 --> 00:13:27,810
And now we have the English description and we want to also use.

129
00:13:31,370 --> 00:13:32,600
Dean check.

130
00:13:33,990 --> 00:13:42,300
So you want to yourselves and check description and maybe also we shall address and more.

131
00:13:43,540 --> 00:13:50,410
And we check this, we choose the file, so you have the file.

132
00:13:52,890 --> 00:13:54,290
And this is important.

133
00:13:56,440 --> 00:14:02,560
Check this box to certify that you are an official representative, so.

134
00:14:03,790 --> 00:14:05,170
It is correct.

135
00:14:06,290 --> 00:14:15,610
You have the right to use the photo, of course, and this is basically what you want and so cross fingers,

136
00:14:15,620 --> 00:14:17,260
everything will be OK.

137
00:14:18,680 --> 00:14:22,550
And basically thank you for your suggestion.

138
00:14:25,320 --> 00:14:35,070
Most requests are processed within five days and they double check everything, so they will now double

139
00:14:35,070 --> 00:14:43,410
check everything, they've come for us and they need to double check everything.

140
00:14:43,410 --> 00:14:50,960
So they will be double checking the website, double checking the Facebook, social media.

141
00:14:51,360 --> 00:14:54,960
They need to be sure that the listing is correct.

142
00:14:55,500 --> 00:15:01,800
And as you can see, what we want to now have is to be in this restaurants.

143
00:15:03,950 --> 00:15:13,790
And as you can see, if I just click nearby and allow so you can see this nearby surge, this is what

144
00:15:13,790 --> 00:15:18,790
we want to do, so we will see what will happen.

145
00:15:19,250 --> 00:15:29,830
And as you can see, it's not you know, we are not listed and this is not really happy for us.

146
00:15:31,070 --> 00:15:33,740
This is not what we want to have.

147
00:15:33,740 --> 00:15:35,030
You want to be there.

148
00:15:35,060 --> 00:15:36,690
We want to get.

149
00:15:37,560 --> 00:15:41,900
And so I will have to list listed in Prague.

150
00:15:44,440 --> 00:15:50,660
And this is why do you want to if people search and they search for restaurants in Prague?

151
00:15:51,250 --> 00:15:56,360
So you want to get there and you want to be listed.

152
00:15:56,400 --> 00:15:58,000
You want to be found.

153
00:15:58,000 --> 00:16:09,250
And this is what you want to really, really have some let's say people click for a check or they click

154
00:16:09,250 --> 00:16:11,380
for coffee coffees, so.

155
00:16:13,120 --> 00:16:23,260
You can see there has been quite a tough competition, so we need to get into it and we need to get

156
00:16:23,260 --> 00:16:26,190
to this nice thing and to be found.

157
00:16:27,250 --> 00:16:31,590
And then, of course, we can get more information.

158
00:16:31,630 --> 00:16:40,350
We can build the profile as every company is able to build the profile.

159
00:16:40,380 --> 00:16:43,960
So this is basically what we want to do.

160
00:16:44,530 --> 00:16:52,210
And you can see when people are coming, you know, they are sharing so that I am quite confident we

161
00:16:52,210 --> 00:16:58,800
can also manage by the more symbolic than we need to build up the profile.

162
00:16:59,710 --> 00:17:04,740
And this is basically what I wanted to share with you.

163
00:17:05,260 --> 00:17:11,230
And of course, building up the profile is important and it's quite clear.

164
00:17:11,830 --> 00:17:15,670
But I wanted to share with you how you can even stop.

165
00:17:16,180 --> 00:17:21,430
So you just claim your listing if you go to the owners.

166
00:17:23,290 --> 00:17:26,620
So thank you for watching.

167
00:17:26,680 --> 00:17:29,630
I am so happy to share this with you.

168
00:17:30,010 --> 00:17:38,390
You can always use there are some nice marketing tools as well as you can get the website widgets.

169
00:17:38,580 --> 00:17:40,880
So thank you for watching.

170
00:17:40,900 --> 00:17:44,770
I wish you great success with this, Locascio.

171
00:17:45,430 --> 00:17:47,930
We will be, of course, developing it.

172
00:17:48,220 --> 00:17:50,680
It's of course very, very important.

173
00:17:50,680 --> 00:18:01,120
The same like with Google to upload the photos, to take care of the photos, to take care of the reviews

174
00:18:01,120 --> 00:18:09,760
because people they love to really check the photos, they love to see them and they love to know the

175
00:18:09,760 --> 00:18:11,470
information about you.

176
00:18:12,130 --> 00:18:15,910
So again, I am so happy to share this with you.

177
00:18:16,270 --> 00:18:24,370
And I wish you great success with your luck as CEO and especially with TripAdvisor.