My dear student, my fellow student, I am so happy to welcome you to this very, very important section
and I just want to summarize this gorger my business.
Firstly, as you can see, just after one week, you can see we are growing.
And the most joyful is if we go to the to the insides.
And as you can see, it has doubled just in seven days.
We had doubled the listing in search engine Google Maps.
So this is why it is so important to fill the description, feel the information and put the photos
as well as the actions of growing.
And also the most important, as you can see, we have been struggling a lot, a lot.
And just after upload the photos, a big jump jump up, up, up.
And you can see just in one week, ten times more photo we use.
So this is really, really important to put the effort into the photos, because people can really see
and they can really check the local business and they can get the information, they can imagine the
place and they are much more attracted to the place.
But right now, I would love to talk about TripAdvisor.
This is very, very important section, very important digital marketing tool for every local business.
And basically, I believe that everyone knows the TripAdvisor.
Everyone knows how to use it.
So you use it mainly for hotels.
And if you have been carefully watching all my Google my business section, you might discover that
I have been showing this hotel also.
This is Hotel Board Lipka.
It's very beautiful, fantastic place in Prague.
And basically what I was always asking the owners is to put a lot of effort into reviews and basically
like to have happy customers to get the reviews.
And this hotel has come to a really nice place.
It was like 300 position.
Now it's 64 and saw this Traverse Choices, really, really great reputation for the hotel.
And this is basically the photos I was uploading.
This is basically the profile I was creating for the hotel.
But I was always dreaming to give you some more close, close information about it.
And basically the most important about this is to set it up, to start using it and to take care of
the reviews.
This is very, very important to have a very positive reputation management that we talk a lot in the
chorus.
And basically you need to have happy, happy customers, happy visitors.
So this you simply can't change.
But there has been some great, great, great support.
So you can order review cards, you can give it to the visitors, to the customers, and you can also
download the digital branding.
And this you can place on the door, on the table, so you can just produce it yourself.
And you can see rimu print website, check asprin, the website logos guidelines.
So it's very easy to do.
But right now I would love to explain more about this listing for restaurants because people they know
a lot about this does.
But the trip advisor is very powerful also for the restaurants, also for local places, local attractions,
and the listing on TripAdvisor and building the positive reputation is very important.
But I am quite confident that we will be able to build the positive reputation because basically this
place is getting the positive reviews and people love it.
So all they need the most important is now to set up four restaurants because it's a very powerful tool
and 200 million visits like for every month it's a lot and some 160 million reviews and opinions.
This is really a lot.
So this is something very, very important.
And we need now to set it up.
I was quite honestly shocked when I discovered that these are your will be this.
You will live only once that I was showing you discover, but it's not listed, so how we can do it.
So we need to read up to this TripAdvisor dot com owners.
So it's very easy to write all owners.
Then I have prepared some easy copy writing the name, the address.
And some, like social media and the stylish cafe, designed the culinary restaurant live music every
Thursday, luxury brand breakfast every Saturday, sheesha every night, a large selection of cocktails,
alcoholic and soft drinks, high quality local and international cocktails.
Or we can just use this very nice service, reasonable prices and delicious and healthy cuisine made
from organic ingredients.
I think this is fine.
This is very OK with me.
And also very, very important is to prepare the picture.
So I have prepared the picture and this is like one like one megabit megabyte.
So this is important.
Exactly.
Nine, eight, three kilobytes.
This is really, really important because if you go over five megabytes, you will crash.
So it's much better to prepare a nice picture and to save and not to be so big.
So this is important preparation.
This picture I have chosen and now, as you can see, we are confident we will be able to get positive
reviews so that we are going to do we go to this claim your listing.
So I will just try this pra.
This is very easy and I will just use the business name.
So this is what I want to do.
I will use the business name and you can see I can find it.
So if you already own it, you just click and you just claim your ownership and you'll get it from TripAdvisor.
But we can't find it.
So we truly wish to list it now.
And basically, you can see you can have hotel, restaurant, attraction, location, rent.
So this is something like that trying to compete with our BNP.
But this is really perverse for this restaurant.
And so basically, this is my name.
I am the marketing.
So this is OK.
And this is the official name I want to really use in this case, so I want to fill it up with all this
keywords cup, bar, restaurant.
This is important for us.
Maybe we will do it English this way.
Can we just go for the Czech Republic?
And so then see, it's Prak.
And this is the.
I zip code.
And maybe we can ride that this butterfly building and the exact address, we just copy paste.
OK, and this is what we want to do.
And basically, as you can see, I want to lay the bed just adjusted to put it in this.
So this is quite OK to put it this way, and we just click next.
So.
Practic Republic, OK?
And we click next.
And now it is it will be offered to us, this is another place that's already listed, but this is not
us.
So we go, you know, at the new listings.
So this is not us.
So.
And basically what we are going to do so which is grab the phone, as you can see.
We just grabbed the email
and, of course, the website so they can double check.
And of course, I was on the Facebook business page so they can double check this and basically now
it's a little bit challenged.
So definitely I would say it's international.
I will definitely search for carfare.
And if there is something like.
Let's say you just need to.
The of the say also we have a check for.
And basically, we have to just try and find.
I would not call it.
Fast food really wants so let's say the magic was connected to.
Yeah, I think this is what is it so.
I would say there is a lot of Russian.
And also, let's say some British breakfast, we can say.
And let's say from forty nine to two hundred forty nine.
And basically this is like, check, OK?
And now we have the English description and we want to also use.
Dean check.
So you want to yourselves and check description and maybe also we shall address and more.
And we check this, we choose the file, so you have the file.
And this is important.
Check this box to certify that you are an official representative, so.
It is correct.
You have the right to use the photo, of course, and this is basically what you want and so cross fingers,
everything will be OK.
And basically thank you for your suggestion.
Most requests are processed within five days and they double check everything, so they will now double
check everything, they've come for us and they need to double check everything.
So they will be double checking the website, double checking the Facebook, social media.
They need to be sure that the listing is correct.
And as you can see, what we want to now have is to be in this restaurants.
And as you can see, if I just click nearby and allow so you can see this nearby surge, this is what
we want to do, so we will see what will happen.
And as you can see, it's not you know, we are not listed and this is not really happy for us.
This is not what we want to have.
You want to be there.
We want to get.
And so I will have to list listed in Prague.
And this is why do you want to if people search and they search for restaurants in Prague?
So you want to get there and you want to be listed.
You want to be found.
And this is what you want to really, really have some let's say people click for a check or they click
for coffee coffees, so.
You can see there has been quite a tough competition, so we need to get into it and we need to get
to this nice thing and to be found.
And then, of course, we can get more information.
We can build the profile as every company is able to build the profile.
So this is basically what we want to do.
And you can see when people are coming, you know, they are sharing so that I am quite confident we
can also manage by the more symbolic than we need to build up the profile.
And this is basically what I wanted to share with you.
And of course, building up the profile is important and it's quite clear.
But I wanted to share with you how you can even stop.
So you just claim your listing if you go to the owners.
So thank you for watching.
I am so happy to share this with you.
You can always use there are some nice marketing tools as well as you can get the website widgets.
So thank you for watching.
I wish you great success with this, Locascio.
We will be, of course, developing it.
It's of course very, very important.
The same like with Google to upload the photos, to take care of the photos, to take care of the reviews
because people they love to really check the photos, they love to see them and they love to know the
information about you.
So again, I am so happy to share this with you.
And I wish you great success with your luck as CEO and especially with TripAdvisor.