My dear student, welcome to this very, very important strategy.
I am really grateful to beaconing.
This is a great strategy, so I'm really happy we can share this together.
So in our your core sections, we have like this locker as your guide, as well as a very quick guide
about what page Facebook optimization.
And also we have a complete guide to Google my business.
Also, how to use all the power of media or the power of pictures, videos, new post special offers.
So what we need to understand also is how to rank in the free pack, so it means like Google my business
Llorca as CEO as well as our page itself, how to use a power of name, address and phone, and especially
Google my business.
But we also spend together great time in Google my business.
Still, I feel that Google my business is so important for you and it's something you should definitely
put a lot of energy into in.
So what we will be focusing on is some basics then, of course, map itself.
We have also to look into keyword research and of course, some are ranking factors and very, very
important.
Google my business, as well as some on site local business as CEO.
And, of course, more about this name, address and phone.
And of course, we need some more link building and advanced strategies.
So the most important, if you really want to know if you need local as you are, we will show you straight
away that you're ruining the day.
And it's very important because Google is putting a lot of energy into this and a lot of new faces and
also with mobile and voice search.
This is really important because local CEO is the practice of optimizing a website in either in order
to increase traffic, lead sales, brand awareness, and especially it's a very, very important for
getting more traffic, getting more customers for your local business.
And Google really loves to support local businesses.
So if you have Google my business, you can create special offers for free.
Presentation for free and also website, so.
Why is it so important for forty six of our searches in Google have longer been than and this is really
a lot, so people use it a lot on mobile and mobile.
First is something very, very important for Google.
And also Niedermayer searches have grown 150 percent faster than traditional local based searches,
as you can see.
And with all mobile development technology is this is something that will be growing, growing, growing.
So it is really, really important for you.
And also, according to rank ranger, 29 percentage of all Google as it means page with.
Like pages that are listed on the page from Google Search, it's 29 percentage is containing local as
CEO.
So as you can see, 74 percent of all consumers, they search for something, log on their phone.
So this is very, very important for you if, for example, you are running a grocery so people search
a lot nearby groceries or coffee shops or libraries.
So this is something very, very important for you.
And how does it work?
So we can say that it's like normal Google search, but.
Google scans through its index to provide the best results for that person squadding, but what's important
to understand, Google is a lot supporting Google my business and also it has a different set of ranking
factors.
And this is very important to understanding.
So, of course, the location that the person is searching from is important.
But in my experience, the most important for you is the enabling situations.
So no address and phone number situations and then presence of Google, my business listings and of
course, the information, pictures, updates, news feed.
This is very, very important.
And then, of course, how categories, keywords you are using Google my business and online reviews.
So that's why in the next sections, we are also going to look into the positive reputation management,
because this is a very, very important for your local as CEO and you need your Facebook, Yelp and
especially Google my business very, very active and very positively revealed.
So this is important to really reach out to your customers and really get as much as possible positive
feedback.
And of course, the check ins are important.
So Google can work with Facebook and other pages and Google my business.
So this is very important as well as your activity on our social media and, of course, your Google
Maps rating.
So this is very, very important.
So.
Maybe this and maybe cetaceans and this is really something very manual, and you can even hire a person,
so this will be also talking about.
And then, of course, the map back is very important.
And don't worry, this is the most power on this map.
And Google my business and we have like complete quick guide, as well as the ultimate step by step
for beginners.
So we covered this in depth.
So how does it work, how you can Arang better?
Of course, you can rank better if you get a lot of positive reviews, if you're updated, if you put
more and more photos and of course you put more and more special offers that I am showing in my screen
recording's.
But as you can see, it's always three local businesses results with the map of their locations, and
it's especially a lot supported on mobile and you can see into Google Map, then it's a local business
result with full name address, and then you have organic results.
And you can also get to this organic results with the correct titling your page correct.
Describing meter of your page.
But also it's very important to create special landing pages.
So I got a question from my student.
If it is possible to get into Locascio without Google my business, it means if you do not have a solid
address you can address for yes, you can you can create a special landing page on your website where
you describe what locations you provide services.
So we will have a look into that.
Also during this strategy and as you can see, this is a search for Barbara Boston.
And you can see these are.
Like the results from Google, but you can also see there is this website and directions directly from
app, and this is very important for you.
People can visit your website or they can directly click and go and visit you on your place.
So this is really useful because this mobile Google Maps directions are working great.
So somebody is close to you.
You can just click on the directions and goes directly to you.
So this is another important reason to use Google my business that you will get deeply in this course.
And I also can see that Google is showing normal results that you can also get into.
Of course, probably the first will be out, but still you can get into normal results, as you can
see on the third position.
It's the Boston Barber men's haircuts and shaving.
And you can see it's very, very important to put into your tither and into your mental description
this keyword.
And we will show you how to business IndyMac Bank later in this guy.
Also in this natural search.
But what we need now is to understand more the Maybank algorithm.
And, of course, our.
What is really good, in my opinion and the ranking factors.
Is to use many, many great mansions.
What does it mean you can have a different directories and in these directories are listing you the
same, then you are much more trustful for Google.
So let's have a look, because Google doesn't only show local results for keywords.
And a specific city or state, if Google thinks that your search needs a set of local results, they
will show it to you, even if the keyword is obvious local, as you can see.
When I recently search for a gardener in New York, Google gave a map back.
And you can see there is also a company that doesn't have a gardener in the title itself on Google my
business, but probably they have more citations and they more list directories.
And they have also described Google, my business profile and website.
So this is very, very important to keep in mind, as you do keyword research for your local business.
You want to optimize for Star City keywords.
In many cases, the generic store keyword without a location gets more search volume than the Star City
version, but we will get more deep into it.
So how to track bank rankings?
So this is something you don't really need to do, absorb necessarily, but if you want to do it on
a professional way, you can use a very professional tools.
So you want to see where do you rank in the map back and track your map rankings over time.
As you can see, you can, for example, use local rank tracker.
Or you can use local Phalcon, so basically these are services, what is go to a local Phalcon is that
you can adjust by once time.
So for example, you want to need just some 55 scan's.
So or you need just to scan's for some big, great, big, great perrie 13 times 13.
So you can see this, you can do quite easily or you can even use one time ten dollars to double check
your situation.
Or what you can do, you can use the local Viking, but here you need to pay twenty dollars a month
or if you pay, you know, it's two hundred dollars, so.
I am not sure if this is something you might use because this all costs money, but if you want to invest,
it's a good option.
Why not?
What is also good and very easy if you are using AC and so you have it in the package.
So it means you just click the lock up back and you include local back results in the ring count and
then you have it in the overview and also in the rankings distributions, as you can see what they really
need to develop this project.
But this is an example for you.
So right now, when as your.
Where you are searching from is huge, and Demet back results can be completely different from one mile
to the next.
So when you like, proceed this track, you can see your situation.
And then when you are more active with Google my business and when you are more active, getting more
like this, cetaceans listings in directories for your name, address, phone number, you can have
a much higher reach.
But let's say someone to search for coffee shop on the seventy second and Second Avenue in New York.
And the results can be very, very different because those results are going to be optimised to the
place the person is standing.
But if you are developing your Google, my business and your and a B cetaceans, your reach can be much
higher.
So this is the example, if you only track your local rankings from a single location like New York,
you are only seeing a small sample of where you actually rank in the real world, which is why you want
to get super exact with your local rankings.
That way, you can see where you rank across your entire city or local area and you can, for example,
use this local Phalcon or local waking hours showing you.
And I think it's much better to use it just this one time.
And then when you continue working on the project, you can step by step yourself, because this Lockerby
King is.
I paid every month so it can become a little bit more expensive.
But the first step is to choose your business name if you don't use it.
So to use this story, you will need a Google my profile to have it ready and I'm so happy you are so
great student and I am so excited to continue with you in the next video.