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My dear student, welcome to this very, very important strategy.

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I am really grateful to beaconing.

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This is a great strategy, so I'm really happy we can share this together.

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So in our your core sections, we have like this locker as your guide, as well as a very quick guide

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about what page Facebook optimization.

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And also we have a complete guide to Google my business.

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Also, how to use all the power of media or the power of pictures, videos, new post special offers.

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So what we need to understand also is how to rank in the free pack, so it means like Google my business

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Llorca as CEO as well as our page itself, how to use a power of name, address and phone, and especially

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Google my business.

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But we also spend together great time in Google my business.

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Still, I feel that Google my business is so important for you and it's something you should definitely

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put a lot of energy into in.

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So what we will be focusing on is some basics then, of course, map itself.

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We have also to look into keyword research and of course, some are ranking factors and very, very

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important.

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Google my business, as well as some on site local business as CEO.

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And, of course, more about this name, address and phone.

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And of course, we need some more link building and advanced strategies.

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So the most important, if you really want to know if you need local as you are, we will show you straight

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away that you're ruining the day.

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And it's very important because Google is putting a lot of energy into this and a lot of new faces and

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also with mobile and voice search.

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This is really important because local CEO is the practice of optimizing a website in either in order

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to increase traffic, lead sales, brand awareness, and especially it's a very, very important for

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getting more traffic, getting more customers for your local business.

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And Google really loves to support local businesses.

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So if you have Google my business, you can create special offers for free.

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Presentation for free and also website, so.

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Why is it so important for forty six of our searches in Google have longer been than and this is really

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a lot, so people use it a lot on mobile and mobile.

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First is something very, very important for Google.

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And also Niedermayer searches have grown 150 percent faster than traditional local based searches,

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as you can see.

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And with all mobile development technology is this is something that will be growing, growing, growing.

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So it is really, really important for you.

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And also, according to rank ranger, 29 percentage of all Google as it means page with.

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Like pages that are listed on the page from Google Search, it's 29 percentage is containing local as

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CEO.

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So as you can see, 74 percent of all consumers, they search for something, log on their phone.

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So this is very, very important for you if, for example, you are running a grocery so people search

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a lot nearby groceries or coffee shops or libraries.

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So this is something very, very important for you.

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And how does it work?

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So we can say that it's like normal Google search, but.

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Google scans through its index to provide the best results for that person squadding, but what's important

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to understand, Google is a lot supporting Google my business and also it has a different set of ranking

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factors.

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And this is very important to understanding.

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So, of course, the location that the person is searching from is important.

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But in my experience, the most important for you is the enabling situations.

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So no address and phone number situations and then presence of Google, my business listings and of

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course, the information, pictures, updates, news feed.

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This is very, very important.

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And then, of course, how categories, keywords you are using Google my business and online reviews.

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So that's why in the next sections, we are also going to look into the positive reputation management,

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because this is a very, very important for your local as CEO and you need your Facebook, Yelp and

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especially Google my business very, very active and very positively revealed.

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So this is important to really reach out to your customers and really get as much as possible positive

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feedback.

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And of course, the check ins are important.

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So Google can work with Facebook and other pages and Google my business.

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So this is very important as well as your activity on our social media and, of course, your Google

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Maps rating.

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So this is very, very important.

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So.

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Maybe this and maybe cetaceans and this is really something very manual, and you can even hire a person,

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so this will be also talking about.

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And then, of course, the map back is very important.

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And don't worry, this is the most power on this map.

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And Google my business and we have like complete quick guide, as well as the ultimate step by step

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for beginners.

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So we covered this in depth.

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So how does it work, how you can Arang better?

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Of course, you can rank better if you get a lot of positive reviews, if you're updated, if you put

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more and more photos and of course you put more and more special offers that I am showing in my screen

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recording's.

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But as you can see, it's always three local businesses results with the map of their locations, and

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it's especially a lot supported on mobile and you can see into Google Map, then it's a local business

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result with full name address, and then you have organic results.

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And you can also get to this organic results with the correct titling your page correct.

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Describing meter of your page.

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But also it's very important to create special landing pages.

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So I got a question from my student.

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If it is possible to get into Locascio without Google my business, it means if you do not have a solid

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address you can address for yes, you can you can create a special landing page on your website where

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you describe what locations you provide services.

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So we will have a look into that.

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Also during this strategy and as you can see, this is a search for Barbara Boston.

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And you can see these are.

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Like the results from Google, but you can also see there is this website and directions directly from

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app, and this is very important for you.

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People can visit your website or they can directly click and go and visit you on your place.

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So this is really useful because this mobile Google Maps directions are working great.

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So somebody is close to you.

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You can just click on the directions and goes directly to you.

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So this is another important reason to use Google my business that you will get deeply in this course.

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And I also can see that Google is showing normal results that you can also get into.

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Of course, probably the first will be out, but still you can get into normal results, as you can

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see on the third position.

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It's the Boston Barber men's haircuts and shaving.

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And you can see it's very, very important to put into your tither and into your mental description

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this keyword.

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And we will show you how to business IndyMac Bank later in this guy.

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Also in this natural search.

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But what we need now is to understand more the Maybank algorithm.

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And, of course, our.

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What is really good, in my opinion and the ranking factors.

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Is to use many, many great mansions.

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What does it mean you can have a different directories and in these directories are listing you the

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same, then you are much more trustful for Google.

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So let's have a look, because Google doesn't only show local results for keywords.

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And a specific city or state, if Google thinks that your search needs a set of local results, they

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will show it to you, even if the keyword is obvious local, as you can see.

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When I recently search for a gardener in New York, Google gave a map back.

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And you can see there is also a company that doesn't have a gardener in the title itself on Google my

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business, but probably they have more citations and they more list directories.

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And they have also described Google, my business profile and website.

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So this is very, very important to keep in mind, as you do keyword research for your local business.

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You want to optimize for Star City keywords.

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In many cases, the generic store keyword without a location gets more search volume than the Star City

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version, but we will get more deep into it.

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So how to track bank rankings?

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So this is something you don't really need to do, absorb necessarily, but if you want to do it on

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a professional way, you can use a very professional tools.

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So you want to see where do you rank in the map back and track your map rankings over time.

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As you can see, you can, for example, use local rank tracker.

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Or you can use local Phalcon, so basically these are services, what is go to a local Phalcon is that

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you can adjust by once time.

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So for example, you want to need just some 55 scan's.

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So or you need just to scan's for some big, great, big, great perrie 13 times 13.

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So you can see this, you can do quite easily or you can even use one time ten dollars to double check

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your situation.

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Or what you can do, you can use the local Viking, but here you need to pay twenty dollars a month

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or if you pay, you know, it's two hundred dollars, so.

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I am not sure if this is something you might use because this all costs money, but if you want to invest,

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it's a good option.

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Why not?

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What is also good and very easy if you are using AC and so you have it in the package.

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So it means you just click the lock up back and you include local back results in the ring count and

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then you have it in the overview and also in the rankings distributions, as you can see what they really

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need to develop this project.

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But this is an example for you.

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So right now, when as your.

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Where you are searching from is huge, and Demet back results can be completely different from one mile

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to the next.

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So when you like, proceed this track, you can see your situation.

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And then when you are more active with Google my business and when you are more active, getting more

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like this, cetaceans listings in directories for your name, address, phone number, you can have

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a much higher reach.

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But let's say someone to search for coffee shop on the seventy second and Second Avenue in New York.

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And the results can be very, very different because those results are going to be optimised to the

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place the person is standing.

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But if you are developing your Google, my business and your and a B cetaceans, your reach can be much

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higher.

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So this is the example, if you only track your local rankings from a single location like New York,

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you are only seeing a small sample of where you actually rank in the real world, which is why you want

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to get super exact with your local rankings.

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That way, you can see where you rank across your entire city or local area and you can, for example,

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use this local Phalcon or local waking hours showing you.

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And I think it's much better to use it just this one time.

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And then when you continue working on the project, you can step by step yourself, because this Lockerby

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King is.

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I paid every month so it can become a little bit more expensive.

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But the first step is to choose your business name if you don't use it.

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So to use this story, you will need a Google my profile to have it ready and I'm so happy you are so

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great student and I am so excited to continue with you in the next video.