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So now what we are going to talk is double checking your Google, my business, how are you doing in

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your local rank and how to track him and not going to really dive deep into Google my business.

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It's a fantastic tool that help you with your business profile.

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And it's very, very powerful also for your local website creation.

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So.

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This is what you can have and you don't need any coding, but I am giving this complete to our step

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by step.

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So now you just know it exists.

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If you have never use it.

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So basically, we are now going to talk more about this local Phalcon, how it can local wrang trekking

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for maps that I believe can be very, very useful to give you a real time analysis to really know how

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are you doing in different areas of your place, neighborhood, town.

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So we dive back into the strategy.

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And as you can see, we just use your Google my business name and your search.

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And then choose how specific or broad you want to your rank tracking to be.

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So, for example, here is a five mile, eight kilometre soring tracking radius, as you can see, the

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big bay.

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So this is what you need to double check.

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You need to double check.

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How are you doing for such important key word in your locker rankings?

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And this set up seven time seven gives you great idea of where your business ranks of Curl's the entire

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local place, and if I show you just quickly, if we go to the pricing, you can see that.

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You can do this four times so you can double check it four times for ten dollars.

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So I think this is OK for you to see it immediately.

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As you can see here on the video, you can see how you are immediately doing.

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So right now, what we are going to do, we are going to dive back, you can even go to 15 times 15,

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but this is really a age where you might Terang, as you can see, and get a nice interactive map that

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shows where you rank in lots of different spots throughout the city.

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So this is really, really cool.

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And.

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As you can see, that you might be losing some of the points, but this isn't necessarily a problem,

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it could be that the competitor has a location that's more centrally located than your hotel.

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So for someone doing a mobile search from that location, Google considers that that competitor is a

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better fit.

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And what you need to do, you need to use the tool to find the spots where you shoot around well, but

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you might not run quail, for example, you can see that this lock up perving business ranks number

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one in the far north of the city except one spot.

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So in this case, you would want to click on the results to see who is outranking you and why, as you

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can see, this is number two, not number one, and this is number two and this is number two.

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So you need to see who is outranking you.

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In this case, a competitor is ranking number one, but you are not satisfied with the spot number two.

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So you check out the competitors address in their listing that where you can cross-check what they are

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physically located on the map.

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And when you put the competitors location on the rankings map, you can see why you are having trouble

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cracking the spot one because they are very close, as you can see.

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December explanation is that this search location is much closer to the competitor, so it makes perfect

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sense that Google would want to make this competitor the number one result.

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But still, you can develop your Google my business.

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You can get more positive reviews.

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You can get much more like insights and views with updating your photos, updating your videos into

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Google my business and using the full power of Google my business.

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I am showing to you, and especially if you are very active with posts that can help you greatly.

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And now we need to have a look also into local or organic rankings because.

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If you are a local business, the map pack is the place to be.

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You don't want to completely ignore the traditional local results.

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So as you can see, the local organic results usually show up below the local bag.

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So you have the map and you have the perennials, but also you want to get a position here.

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So this is what we are calling this trip back, this triple position, this triple listing.

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So what does it mean?

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It means that you get into the map, you get into this overview, and you also get into the search itself,

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as you can see.

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For example, at this pizzeria originals, they want to go for both.

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But don't let that fool you into thinking that Maybank or nothing, so you need to reach everything.

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So you need to concentrate on Google Mind business and also you need to correctly set up your own page

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as CEO.

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And we spend a lot of time on page as CEO in this course.

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So you know how to create descriptions for title format description, how to organize your website architecture

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as well as you know, how to create lending pages for different important keywords.

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So this is what you need to know.

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And of course, the Bucklings backgrounds are always important.

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The unique thing about local organic rankings is how you track them, because you need to remember,

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Star said, they only make a fraction of all local searches.

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As you can see, in addition to Boston Barber, you also want to correct your rankings for keywords

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like bah bah bah bah near me.

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As you can see, this is a great example.

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So I think it's very, very common, you know, and if you want to get a better idea of where you rank

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around town, you can track your rankings for that same keyword across lots of different spots, as

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you can see.

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So you can double check like different places in Boston.

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And this, of course, can help you greatly.

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And now what you need also to do is to understand local as your keyword research, because I have a

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little bit skipped a lot about Google my business because we have a big explanation here and we have

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Complete Step-By-Step Guide in the course.

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And in this chapter, we are going to show you how to find key words for as.

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And what's really good is that it's a one down process, so because when you create a block or one,

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you develop your website or you develop your e-commerce, you have to constantly search for new and

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new keywords and you have to constantly create content.

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But when you press it a lot as your keyword research.

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This can help you greatly and you can do it one more time and stick to it.

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You don't need to repeat it every week or every two weeks, maybe once upon six times.

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It's OK.

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So, of course, great source is Seab.

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Because it's the same like Google suggest, you just type in a keyword that someone in your area might

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use to find your business and check out these searches, that results.

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But what's cool about the ALP is that they sometimes show you key words that don't contain the term

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you typed in.

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For example, if you search for Japanese, they also suggest Asian fusion food, as you can see on the

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picture.

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And of course, Gordon, Google suggest, Google suggests, can also work well for local searches.

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The only thing to keep in mind here is that the local search has to be something that potential local

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customers are going to search for.

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For example, as you can see on the picture, just the general.

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Suggests is not the best for you, but when you add a longer term, you start to see key words that

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you can use, as you can see H.V. A, B, and then you see Boston and then you continue.

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So this might be very, very useful and are also going to think more about McEvoy's searches, because

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according to Google, 20 percent of all Google searches done on mobile are now void searches.

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So I hope you are enjoying this.

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You are a great student and I'm so happy you will reach great success.
