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So the main difference between whois and keyword searches is that voice searches tend to be longer and

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use more natural language, as you can see on the picture, that when you have the voice search, the

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person would probably.

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You something gluten free pizza in Brooklyn that's open right now, and this is very important if you

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have this Google my business to always update your opening hours, it's a very, very important and

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even took place action offers.

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I am showing action offers in the Google my business section.

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So this is very important because Google can then show for you not online, that you are open, but

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also that you have special offer for pizza or for your drink or accommodation.

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And it's also very, very important to keep this in mind and always keep updated your opening hours,

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you can also avoid negative reviews, because if you do not updated and somebody will come to your place

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and you will not be open, you can get a negative review and you want to have positive reviews.

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You want people to find you to come to you to get a special offer and to leave you positive whenever

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you.

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So Google can trust you and can give you more and more directions and people to come to your place.

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We are not sure if there is any tool, but if you keep this in mind, it's really important.

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Another great tool is, of course, the golden Google powered planner and of course, this Google keyword

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planner can give you as a specific data for locations.

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So this is very good.

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And if you already have a bunch of keywords and want to pick the best of the bunch, this feature can

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help you greatly.

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But if you are on the hunt for new keywords, you can directly start with a website.

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And this is very good because if you have described, well, your website and your address, this can

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help you greatly.

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And it's also very, very important that you keep your address descriptions on the front page and also

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in the future.

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But we are talking about this more when we dive more in local as your.

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And you can also analyze your top competitors and you can see what keywords will come up when you put

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them into the analysis, as you can see on the picture.

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And that might be very, very useful for you.

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And the ranking factors, this is very, very important, and in my opinion and in my experience, the

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best ranking factor ever is using the Google my business and using the revenues, photos, videos.

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And I also.

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Using the power.

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Of.

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Positive reputation management.

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So we are also covering in this course, but we are going to dive more and as you can see, go, my

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business is very, very important and in my opinion and experience is the most important.

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And because there are some like analysis statistics.

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But what I have seen in my life, Google, my business can really do miracles.

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I have seen it on many projects.

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Even I am showing how I did set up just one project many years ago that is a lot concentrating on positive

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reviews.

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And it's getting incredible, incredible mass of me, all smiles of traffic and also the photos.

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It's very important to update the photos and update these special offers.

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And this is very important for Google.

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This can double or triple your results and all your earnings are Google local search.

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And what's really important for this map pack is to really put this into attention.

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OK, so we have a Chapter five about it and also a complete guide in this course.

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And of course, name, address, phone number is something very, very important because Google can

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trust you more.

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So you need to be on different places listed, like if you have some local directories or even Yelp

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and stuff like that to analyze or shall be the minimum.

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And why is it important?

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Because Google uses an API to confirm that all of your business info is correct.

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So you need to really take a look at your Facebook business profile and Google my business Yelp profile

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and then, of course, TripAdvisor profile website.

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They all have the same correct business information.

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Because then they the Google can more trust the ABC stations, they have more confidence and they know

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that the number is correct.

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The address is correct.

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And what I would personally do, I would even consider to find a person that can create so many situations

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for you, I would always double check, for example, if I would go to people per hour.

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So I always double check how many viewers, how many sales has this person and I would be searching

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for some New York, USA or Europe situation and Google links for like especially for this local, as

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you know, and this I would be searching for.

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So this is very important.

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So you always can double check every person, for example, on people per hour.

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You can, of course, search in the offerers and you can always choose to get some local listings.

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And these are local listings.

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I think it's great when somebody can do it manually and you can always double check the reviews so you

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can see this man is from United Kingdom, United Kingdom.

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And it's always important to double check the reviews that this person is doing this job for many,

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many people.

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And all the people are very happy.

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So basically now what we do, we just understand this, and you need to get to as many places as possible

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because then you'll greatly increase the trustfulness and this can really boost a lot of your Google.

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My business.

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I have tried it once and I have ordered this manual on things.

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And this is really, really good.

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So what you really need is to get these citations for name, address and phone on as many websites as

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you can.

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And this online review is something, this reputation management to get good reviews for Google, my

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business, Facebook, Yelp, TripAdvisor.

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This is very important for Google because Google can really trust you.

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And you can see links are, of course, important, but the reviews are also very, very important.

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And what's really important is that you want to avoid to get some very negative reviews on Google my

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business and you want to get as many positive reviews as possible.

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And this is really, really important for you, and it's also very important replying to revenues,

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it's on Google my business, it's on TripAdvisor, it's very important for you to use that.

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And still, your position in Web results is also a factor, so your best practices also apply to local

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search optimization.

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So this is very important to understand.

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So they are creating on them, optimizing your page, he's building Bucklings is still super important

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for your rankings, especially for competitive industries.

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So still your website, your.

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Listings are very, very important and you need to develop it.

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I am also showing later on how you shall optimize your Facebook business profile and your website,

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your tie to your contact information, your filter, so that we will be also talking about in the next

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strategies we have in this course.

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And in my opinion, Google, my business is the heart beating essence, so that's why I am spending

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two hours explaining in widescreen recordings and please, please, please do not underestimate the

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power of Google my business, because Google my business is so very powerful, in my opinion, for lack

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of business is nothing more important than Google my business.

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Keep it fresh, keep it updated, obtain more photos, Abdeh more videos, update more posts, create

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special offers, share information, create a local business website.

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This is something very important, very, very important and very underestimated.

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So I have seen really America's just once you set it up well, it can help you.

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So great.

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So first of all, you need to keep everything consistent.

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So not only should everything you enter into Google my business match your website, but it should also

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match your Facebook, Yelp and all your name, address, phone citations.

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So you shall have it correct in Google, my business in Yelp and also in your food or in your contact

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information and especially for local as CEO, your front page home page is very, very important when

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Google sees that your business info is consistent in your Google Mind business, on your website and

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third party sites like Yelp, OK.

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This business is legit and they're locked in for all matches up.

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And this is very important for Google to see that everything is trustful, but when it doesn't match,

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it's not really good for you.

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So, for example, when you have different information on Google my business, on your website and on

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Yelp, this is really not good for you.

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So you always can use your main address on your website and you can also create landing pages or the

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information about services that you provide in different areas.

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So you can still get into this Google search via different information on your website.

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But your Google, my business and Google.

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Contacts show always match.

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We will talk about how to reach out for areas that you are providing your services also in this strategy.

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So it's very important that you keep updated.

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And if you do not match anywhere, you shall get the updates as soon as possible.

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As you can see on the picture and what's also very important is to really spend time to feel everything,

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to applaud all the information or the descriptions opening our short keyword categories, that you really

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complete your listing, because this is very important for Google, that your profile is complete and

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it can really use it.

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And it's very important that you keep active.

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You add new photos, you add new posts, you really keep it active.

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Because you can get a really high score just covering the basics, and especially you need to keep in

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mind that you need to fill your category selection and also additional categories.

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So this is very, very important because then Google can more understand what services you provide or

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what products you deliver.

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And this way, the Google can much more easily put you in a Google search.

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So this category is very, very important for you.

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I know that some students don't really like that.

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I'm all the time telling this very, very important.

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But especially in this case, it is very, very important and everything to Google my business is very,

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very important.

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So now we are going to talk more about how you can boost more your local Essere.

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Thank you for watching.

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You are so great student and I am so happy for you.