So the main difference between whois and keyword searches is that voice searches tend to be longer and
use more natural language, as you can see on the picture, that when you have the voice search, the
person would probably.
You something gluten free pizza in Brooklyn that's open right now, and this is very important if you
have this Google my business to always update your opening hours, it's a very, very important and
even took place action offers.
I am showing action offers in the Google my business section.
So this is very important because Google can then show for you not online, that you are open, but
also that you have special offer for pizza or for your drink or accommodation.
And it's also very, very important to keep this in mind and always keep updated your opening hours,
you can also avoid negative reviews, because if you do not updated and somebody will come to your place
and you will not be open, you can get a negative review and you want to have positive reviews.
You want people to find you to come to you to get a special offer and to leave you positive whenever
you.
So Google can trust you and can give you more and more directions and people to come to your place.
We are not sure if there is any tool, but if you keep this in mind, it's really important.
Another great tool is, of course, the golden Google powered planner and of course, this Google keyword
planner can give you as a specific data for locations.
So this is very good.
And if you already have a bunch of keywords and want to pick the best of the bunch, this feature can
help you greatly.
But if you are on the hunt for new keywords, you can directly start with a website.
And this is very good because if you have described, well, your website and your address, this can
help you greatly.
And it's also very, very important that you keep your address descriptions on the front page and also
in the future.
But we are talking about this more when we dive more in local as your.
And you can also analyze your top competitors and you can see what keywords will come up when you put
them into the analysis, as you can see on the picture.
And that might be very, very useful for you.
And the ranking factors, this is very, very important, and in my opinion and in my experience, the
best ranking factor ever is using the Google my business and using the revenues, photos, videos.
And I also.
Using the power.
Of.
Positive reputation management.
So we are also covering in this course, but we are going to dive more and as you can see, go, my
business is very, very important and in my opinion and experience is the most important.
And because there are some like analysis statistics.
But what I have seen in my life, Google, my business can really do miracles.
I have seen it on many projects.
Even I am showing how I did set up just one project many years ago that is a lot concentrating on positive
reviews.
And it's getting incredible, incredible mass of me, all smiles of traffic and also the photos.
It's very important to update the photos and update these special offers.
And this is very important for Google.
This can double or triple your results and all your earnings are Google local search.
And what's really important for this map pack is to really put this into attention.
OK, so we have a Chapter five about it and also a complete guide in this course.
And of course, name, address, phone number is something very, very important because Google can
trust you more.
So you need to be on different places listed, like if you have some local directories or even Yelp
and stuff like that to analyze or shall be the minimum.
And why is it important?
Because Google uses an API to confirm that all of your business info is correct.
So you need to really take a look at your Facebook business profile and Google my business Yelp profile
and then, of course, TripAdvisor profile website.
They all have the same correct business information.
Because then they the Google can more trust the ABC stations, they have more confidence and they know
that the number is correct.
The address is correct.
And what I would personally do, I would even consider to find a person that can create so many situations
for you, I would always double check, for example, if I would go to people per hour.
So I always double check how many viewers, how many sales has this person and I would be searching
for some New York, USA or Europe situation and Google links for like especially for this local, as
you know, and this I would be searching for.
So this is very important.
So you always can double check every person, for example, on people per hour.
You can, of course, search in the offerers and you can always choose to get some local listings.
And these are local listings.
I think it's great when somebody can do it manually and you can always double check the reviews so you
can see this man is from United Kingdom, United Kingdom.
And it's always important to double check the reviews that this person is doing this job for many,
many people.
And all the people are very happy.
So basically now what we do, we just understand this, and you need to get to as many places as possible
because then you'll greatly increase the trustfulness and this can really boost a lot of your Google.
My business.
I have tried it once and I have ordered this manual on things.
And this is really, really good.
So what you really need is to get these citations for name, address and phone on as many websites as
you can.
And this online review is something, this reputation management to get good reviews for Google, my
business, Facebook, Yelp, TripAdvisor.
This is very important for Google because Google can really trust you.
And you can see links are, of course, important, but the reviews are also very, very important.
And what's really important is that you want to avoid to get some very negative reviews on Google my
business and you want to get as many positive reviews as possible.
And this is really, really important for you, and it's also very important replying to revenues,
it's on Google my business, it's on TripAdvisor, it's very important for you to use that.
And still, your position in Web results is also a factor, so your best practices also apply to local
search optimization.
So this is very important to understand.
So they are creating on them, optimizing your page, he's building Bucklings is still super important
for your rankings, especially for competitive industries.
So still your website, your.
Listings are very, very important and you need to develop it.
I am also showing later on how you shall optimize your Facebook business profile and your website,
your tie to your contact information, your filter, so that we will be also talking about in the next
strategies we have in this course.
And in my opinion, Google, my business is the heart beating essence, so that's why I am spending
two hours explaining in widescreen recordings and please, please, please do not underestimate the
power of Google my business, because Google my business is so very powerful, in my opinion, for lack
of business is nothing more important than Google my business.
Keep it fresh, keep it updated, obtain more photos, Abdeh more videos, update more posts, create
special offers, share information, create a local business website.
This is something very important, very, very important and very underestimated.
So I have seen really America's just once you set it up well, it can help you.
So great.
So first of all, you need to keep everything consistent.
So not only should everything you enter into Google my business match your website, but it should also
match your Facebook, Yelp and all your name, address, phone citations.
So you shall have it correct in Google, my business in Yelp and also in your food or in your contact
information and especially for local as CEO, your front page home page is very, very important when
Google sees that your business info is consistent in your Google Mind business, on your website and
third party sites like Yelp, OK.
This business is legit and they're locked in for all matches up.
And this is very important for Google to see that everything is trustful, but when it doesn't match,
it's not really good for you.
So, for example, when you have different information on Google my business, on your website and on
Yelp, this is really not good for you.
So you always can use your main address on your website and you can also create landing pages or the
information about services that you provide in different areas.
So you can still get into this Google search via different information on your website.
But your Google, my business and Google.
Contacts show always match.
We will talk about how to reach out for areas that you are providing your services also in this strategy.
So it's very important that you keep updated.
And if you do not match anywhere, you shall get the updates as soon as possible.
As you can see on the picture and what's also very important is to really spend time to feel everything,
to applaud all the information or the descriptions opening our short keyword categories, that you really
complete your listing, because this is very important for Google, that your profile is complete and
it can really use it.
And it's very important that you keep active.
You add new photos, you add new posts, you really keep it active.
Because you can get a really high score just covering the basics, and especially you need to keep in
mind that you need to fill your category selection and also additional categories.
So this is very, very important because then Google can more understand what services you provide or
what products you deliver.
And this way, the Google can much more easily put you in a Google search.
So this category is very, very important for you.
I know that some students don't really like that.
I'm all the time telling this very, very important.
But especially in this case, it is very, very important and everything to Google my business is very,
very important.
So now we are going to talk more about how you can boost more your local Essere.
Thank you for watching.
You are so great student and I am so happy for you.