1 00:00:00,060 --> 00:00:03,320 So category we understand greatly. 2 00:00:03,390 --> 00:00:06,420 And as if it is possible. 3 00:00:07,510 --> 00:00:13,130 Fill out your services or products or if possible, balls. 4 00:00:13,750 --> 00:00:15,490 So this is very useful. 5 00:00:15,990 --> 00:00:21,790 Also, the accessibility, if possible, you can fill it. 6 00:00:21,790 --> 00:00:23,170 Please do it. 7 00:00:24,490 --> 00:00:32,440 So it's SERP, especially with these services or with these products, you know, Google can much better 8 00:00:32,440 --> 00:00:39,190 understand what services are you providing or what products are you delivering? 9 00:00:39,190 --> 00:00:42,220 So or what products are you selling? 10 00:00:42,550 --> 00:00:45,670 So this is really good to feel it. 11 00:00:45,940 --> 00:00:53,920 Or if you have a big place and you sell a lot or you provide a lot of services and lease. 12 00:00:54,920 --> 00:01:01,010 Provide the most important categories for services and products. 13 00:01:01,040 --> 00:01:11,300 This is very, very useful, and it's always good to keep Google my business updated so it doesn't really 14 00:01:11,300 --> 00:01:12,740 impact the rankings. 15 00:01:13,160 --> 00:01:23,240 But when someone drives to a restaurant only to see closed sign, you can really expect a bad review 16 00:01:23,580 --> 00:01:25,320 unless you want to avoid. 17 00:01:25,320 --> 00:01:31,130 So especially this opening hours, you want to keep always the correct one. 18 00:01:32,240 --> 00:01:41,540 And if you can get more revenues and you always reply to the revenues, this is really important because 19 00:01:42,110 --> 00:01:48,610 positive reputation management is something you can then also share on your website. 20 00:01:48,980 --> 00:01:52,390 And it's a very, very trustful for Google. 21 00:01:53,120 --> 00:01:58,100 And you shall always reply to every single revenue. 22 00:01:58,790 --> 00:02:02,420 As you can see, this is a great example. 23 00:02:02,780 --> 00:02:12,230 Even if something negative happens, you shall try to really avoid it and you shall try to transform 24 00:02:12,230 --> 00:02:12,420 it. 25 00:02:13,010 --> 00:02:17,920 So, for example, we apologize for the long way. 26 00:02:19,420 --> 00:02:27,810 I should not have taken that long to serve you Indian food, and we are sincerely sorry. 27 00:02:28,360 --> 00:02:30,190 As for our Aidit. 28 00:02:31,890 --> 00:02:37,560 Trustfulness, please call the restaurant so we can get to the bottom of it. 29 00:02:38,400 --> 00:02:41,230 Sorry if it caught you off guard. 30 00:02:41,820 --> 00:02:45,450 Thanks for the feedback and we wish you the best. 31 00:02:45,930 --> 00:02:48,740 Cinderella and the India House team. 32 00:02:50,080 --> 00:02:59,320 So this is a much better and even it's much better if you invite the person, give this person extra 33 00:02:59,320 --> 00:03:10,660 positive experience and ask the person to correct the revenue to really get and transform this situation, 34 00:03:11,470 --> 00:03:17,020 because you can always reply easily in Google my business. 35 00:03:17,680 --> 00:03:23,820 And when it comes to getting reviews, there are two things to keep in mind. 36 00:03:24,280 --> 00:03:33,010 You need to ask customers to leave reveals most happy customers want without a little prodding. 37 00:03:33,520 --> 00:03:36,440 You need to make it super easy for them. 38 00:03:36,850 --> 00:03:44,030 So what you can do, you can go to this page and enter your business now. 39 00:03:44,110 --> 00:03:45,380 So what does it mean? 40 00:03:46,450 --> 00:03:51,850 You just find up to this place the best is your chance. 41 00:03:53,080 --> 00:03:54,490 Google search it. 42 00:03:54,500 --> 00:04:01,330 So you just ride the Google Maps place I. 43 00:04:02,580 --> 00:04:03,000 The. 44 00:04:03,910 --> 00:04:10,750 Find her, OK, and you just put it into Google and then you just click. 45 00:04:12,830 --> 00:04:15,110 And this going to help you greatly. 46 00:04:15,710 --> 00:04:25,840 And let's say I can give you an example, whatever up let's say Disney, Disney Company, Disney Park 47 00:04:27,050 --> 00:04:27,400 for. 48 00:04:29,130 --> 00:04:33,330 And let's say this is just an example of Disneyland, Paris or. 49 00:04:34,900 --> 00:04:42,600 Just click on it and you'll get this I.D. number, as you can see here, is the I.D. number. 50 00:04:42,610 --> 00:04:44,840 So let me just show it to you. 51 00:04:45,610 --> 00:04:48,320 So here you can see the I.D. number. 52 00:04:48,850 --> 00:04:51,220 So this is the ID number. 53 00:04:52,910 --> 00:04:55,100 So and then what you can do. 54 00:04:56,330 --> 00:05:00,240 Let me just put it back, OK, and then what do you can do? 55 00:05:01,190 --> 00:05:09,220 You can just use this I.D. and then you just use this website address. 56 00:05:09,860 --> 00:05:14,750 So search dot the Google com Lauca Right. 57 00:05:14,750 --> 00:05:19,160 Revenue place Saiidi and you place the number. 58 00:05:19,940 --> 00:05:27,470 But in my opinion, this is even a little bit complicated, so. 59 00:05:28,450 --> 00:05:33,100 What you can also do if you go to this Waitz Park. 60 00:05:33,800 --> 00:05:38,060 So can you just Google why it's part? 61 00:05:39,230 --> 00:05:44,660 And when you Google for it, you have this Lauca situation finder. 62 00:05:47,060 --> 00:05:55,220 So this can find a local station for you, but it can also Google revenue link generator. 63 00:05:55,370 --> 00:05:56,580 So this is great. 64 00:05:57,350 --> 00:06:00,590 So you just enter a business so. 65 00:06:01,330 --> 00:06:10,010 Well, again, use the example and let's say I want to use it for friends again, Disney, and you just 66 00:06:10,010 --> 00:06:16,040 get the link you copied and pasted, so. 67 00:06:18,440 --> 00:06:27,350 And then, you know, you can I can easily ride the radio because I was like, no, easily drive to 68 00:06:27,350 --> 00:06:30,530 ride Reville so I can ride. 69 00:06:30,550 --> 00:06:37,420 This is absolutely fantastic place. 70 00:06:38,840 --> 00:06:39,280 Uh. 71 00:06:41,070 --> 00:06:52,440 Definitely isn't that a nice way people can easily create revenues, so this is what I would definitely 72 00:06:52,440 --> 00:06:56,370 recommend to use this generator. 73 00:06:56,400 --> 00:07:01,820 So just enter a business, but you need to have Google my business. 74 00:07:02,310 --> 00:07:09,600 So if you do not have Google my business, we will set it up and I will guide you step by step. 75 00:07:10,810 --> 00:07:19,870 So you don't need to worry about it, but this in my opinion, this Weisbach Google revenue generator 76 00:07:19,870 --> 00:07:30,820 is the best to really create the website address for your customers to leave the revenue as what you 77 00:07:30,820 --> 00:07:31,820 can do. 78 00:07:32,410 --> 00:07:36,070 But this is not in all countries. 79 00:07:36,520 --> 00:07:45,770 Often in Google my business account, you can go to get more reviews and if you click on the Google 80 00:07:45,770 --> 00:07:48,520 will create the address for you. 81 00:07:49,340 --> 00:07:58,010 I just didn't find it in all countries, but if you have it, that's also very, very easy way to get 82 00:07:58,010 --> 00:07:59,270 more revenues. 83 00:08:01,750 --> 00:08:11,890 And on is really, really important because, you know, to really feel your food, to feel your contact 84 00:08:11,890 --> 00:08:14,940 information, it's really important to do it. 85 00:08:15,520 --> 00:08:23,320 So we will cover ways that the local businesses can get the most out of their side as CEO. 86 00:08:24,290 --> 00:08:33,440 And once you optimize your title tags and body copy with tradition on page ACOR, it's time to type 87 00:08:33,440 --> 00:08:36,410 into these strategies so. 88 00:08:38,130 --> 00:08:47,280 That's really, really great, because this you can do, even if you do not have go my business locations. 89 00:08:48,280 --> 00:08:49,360 This means that. 90 00:08:50,340 --> 00:08:58,280 You are servicing in different places, so you can write content for every location. 91 00:08:59,370 --> 00:09:08,280 Because, you know, you shall always right 100 percent that unique content for every page on your site. 92 00:09:09,140 --> 00:09:18,830 So let's say your business is providing services both in Boston and in Brooklyn, so you want to create 93 00:09:19,030 --> 00:09:24,020 a unique page for Boston and unique page for Brooklyn. 94 00:09:25,600 --> 00:09:35,620 What is also great about this, you avoid duplicate content and you can create these sorts of lending 95 00:09:35,620 --> 00:09:41,050 pages for a city is that you are not physically based in. 96 00:09:42,000 --> 00:09:51,120 You can't really reach the least thing in the map, but what you can do, you can still get listing 97 00:09:51,120 --> 00:10:00,200 in this after map listing in this local organic results for lots of different local keywords. 98 00:10:00,780 --> 00:10:11,070 And as long as you serve in this area, the traffic will convert well to, for example, this roofing 99 00:10:11,070 --> 00:10:17,040 service has pages optimized around Brocton and Natig. 100 00:10:17,520 --> 00:10:24,080 As you can see, it's a special page for Brocton and also network. 101 00:10:24,810 --> 00:10:27,650 And they have all this unique content. 102 00:10:28,140 --> 00:10:30,050 This is very, very important. 103 00:10:30,060 --> 00:10:39,900 This unique them, but they are not really located in Natig or Brocton because they have the corporate 104 00:10:39,900 --> 00:10:49,830 offices in Norwalk, but still because they have this special landing pages for Brocton and Natig. 105 00:10:50,100 --> 00:10:55,260 And then they they provide services on these places. 106 00:10:55,260 --> 00:11:02,160 In these areas, they can get listed in local search under Google Maps. 107 00:11:03,220 --> 00:11:04,560 As you can see. 108 00:11:05,790 --> 00:11:15,450 So they rank in the local search for both of their targeted keywords, roofing service, Brocton, as 109 00:11:15,450 --> 00:11:16,380 you can see. 110 00:11:17,990 --> 00:11:25,910 And I was a roofing service network, so this is very great, if you can have a go go my business listing 111 00:11:26,420 --> 00:11:36,270 four different areas, you are providing these services, you can still krein lending pages and the 112 00:11:36,290 --> 00:11:42,860 complete information on your website, and this can help you greatly. 113 00:11:45,500 --> 00:11:56,540 You don't really need to take so much use for him for as you know, because the most important, unfortunately, 114 00:11:56,540 --> 00:11:59,000 Google has removed this. 115 00:11:59,960 --> 00:12:02,570 Revenue starts from local. 116 00:12:03,860 --> 00:12:13,070 But what you can do and we have the complete reach snippets section still, if you are creating a great 117 00:12:13,070 --> 00:12:23,360 content and for example, for recipes or for different revenues, you can still use it on your website, 118 00:12:23,390 --> 00:12:24,620 on your blog. 119 00:12:26,200 --> 00:12:29,770 So revenue markup can help a lot. 120 00:12:30,070 --> 00:12:38,590 That's a great read snippet, but you need to understand that you can use it for content tools, for 121 00:12:38,920 --> 00:12:43,260 recipes or for another information. 122 00:12:43,960 --> 00:12:51,150 But it was removed for local businesses and organizations came times. 123 00:12:51,610 --> 00:12:53,050 So this is important. 124 00:12:53,380 --> 00:13:00,970 It's not so important for Google search, but generally for your content. 125 00:13:00,970 --> 00:13:02,340 It is important. 126 00:13:02,710 --> 00:13:08,260 And we are covering great snippets of it all examples in this course. 127 00:13:09,590 --> 00:13:19,010 This is a good strategy that you need to test, so it doesn't mean that it's something that always will 128 00:13:19,010 --> 00:13:25,440 be the best strategy, but this cliffhanger strategy may be really good. 129 00:13:25,460 --> 00:13:26,760 So what is it? 130 00:13:27,380 --> 00:13:32,060 It really can do great boost for your local business side. 131 00:13:32,780 --> 00:13:42,350 The idea is that you start your tie to take off with a strong, benefit driven statement, as you can 132 00:13:42,350 --> 00:13:45,650 see on the example picture. 133 00:13:46,220 --> 00:13:53,990 And then what you need, you need to make sure that this statement goes beyond Google stock limit. 134 00:13:54,650 --> 00:14:04,400 So it's 50 characters, as you can see, gutter cleaning, Providence Air, you rated number one and 135 00:14:04,400 --> 00:14:07,690 then you are interested to get more information. 136 00:14:08,180 --> 00:14:14,360 And this cutoff creates an open knob that can lead to more clicks. 137 00:14:15,080 --> 00:14:17,030 And there was a great man. 138 00:14:17,030 --> 00:14:25,220 Also, Andrew Holland recently used this technique on his local agency side. 139 00:14:25,580 --> 00:14:35,120 And you can see people are interested in what more information is there and it has a significant increase 140 00:14:35,120 --> 00:14:37,850 in organic click through rate. 141 00:14:39,230 --> 00:14:49,090 And now we need to talk more about an AP situations, and as I was telling you, one of the most easiest 142 00:14:49,100 --> 00:14:59,430 way is to hire a person on people per hour to create an app cetaceans for you or you can do it yourself. 143 00:14:59,960 --> 00:15:07,870 But we need also to understand that an app situation is something like battling for your local as CEO. 144 00:15:08,660 --> 00:15:12,040 And it's really, really hard to get them. 145 00:15:12,620 --> 00:15:15,320 And it's really very manual work. 146 00:15:15,740 --> 00:15:21,050 And you need also to double check your and ABC patients. 147 00:15:21,440 --> 00:15:23,300 So first, what we can do. 148 00:15:24,380 --> 00:15:32,240 We can start with the audio, especially if you have local business and you have never, never, ever 149 00:15:32,750 --> 00:15:34,110 taken care of it. 150 00:15:34,130 --> 00:15:43,550 It can be good to be sure that your data are 100 percent consistent everywhere on your website, on 151 00:15:43,550 --> 00:15:51,710 your Google, my business profile business directories, Facebook, Yelp, local listings, sites, 152 00:15:52,550 --> 00:15:56,810 basically any place that mentions your business online. 153 00:15:57,620 --> 00:16:03,380 And there are million situation tools and services out there you can use. 154 00:16:04,490 --> 00:16:13,880 And you can, for example, use this Waitz Paksas that I was showing to you, and this is really, really 155 00:16:13,880 --> 00:16:23,240 good and helps you to get more customers from Google and they really also give you greater resources 156 00:16:23,240 --> 00:16:31,210 because they can look around tricker, reputation builder, location, situation finder. 157 00:16:31,940 --> 00:16:36,110 And if you double check, you know, it's quite OK. 158 00:16:36,110 --> 00:16:41,830 You can use it, but it's up on you if you want to invest it. 159 00:16:42,260 --> 00:16:49,790 Still, you can use this Google revenue generator for free and basically. 160 00:16:50,920 --> 00:16:59,470 No matter what tool or service you use, the most important thing is to really start the current up 161 00:16:59,470 --> 00:17:09,760 to date and a B for the business and historic and a B when this information, you can really create 162 00:17:09,760 --> 00:17:15,490 a report that is very, very important for you to get the overview. 163 00:17:15,970 --> 00:17:22,750 So basically, if you are starting a new business and you are starting Llorca as know, you don't need 164 00:17:22,750 --> 00:17:25,920 to spend much time on the audit. 165 00:17:26,440 --> 00:17:34,300 But if you have really long term running projects and you never did take care about your name, address, 166 00:17:34,300 --> 00:17:42,430 phone, this is something you shall put energy for and it's something you shall really, really do to 167 00:17:42,430 --> 00:17:45,300 reach great success.