So how can be your public relationship so really great, great, great success, you need to give the
new sides a heads up at least a few days before.
You're even so they can prepare for it.
What else you can do?
You can write the story with the background.
And so what is going to happen or how you benefit the people, what they can do if you don't want to
go through the hassle of an event.
You can also be a source for local stories.
So how you can find these opportunities, it's very, very easy because you can use Twitter.
Twitter is really great.
You just use search strings that have worked this way.
The best looking to speak to plus city or hashtag ensure no request flows around.
For example, when you search for looking to speak to Blues Boston.
So just try looking to speak to Boston, you can see that there are tons of great PR opportunities and
this is something you can do.
And it's a special, very great with non-profits so you can build a great story.
So this is something you should really, really do and consider as your strategy.
And now this section I love very much, because we're going to look at some really great strategies,
because now you understand what does mean that you need your name, address, phone to be listed.
You need to understand more to Google my business that we are going to cover in depth in the next sections.
But what's also good is this come suggests so.
This is yet another way to find local keywords to optimize around, for example, when you type in cleaners,
it gives you a handful of suggestions.
So let's say we have a look into it and I will show you just cleaners.
And you can see this is really great.
So just use this thumb tack dot com and what you can do if you just write cleaner.
You can see there are many great opportunities for you, for the.
Key words for you, and this is something you can very, very easily find in this suggest.
So this is really cool.
So please feel free to use it, as you can see, including a bunch of super specific terms, perfect
to crime landing pages around.
So.
Let's say we use this.
And then if we just put so we need to put there any kind of cold sore.
I'm not really sure if this will find something, but you can use the calls for us, say, and this
will be absolutely perfect for you.
What is also very, very great, people always think that this is somehow very difficult to coordinate
or to do aid or to use it.
It's a very, very easy to use the Google map on your about page.
And it's really good.
It's a great way to really.
Use the power of Google and you're located in a specific place.
All you need to do is find your business in Google Maps.
As you can see on the picture, Daniel just had a little drop down menu.
And as you can see, there is a share or maybe the map is the same with the videos as you can imagine
the videos, but people, they don't know that they can also embed the map.
And it's great for your website and you just get a cold and you just copy paste a cold, for example.
I'm like showing you how to use Avodart them.
And then you just ate cold and you just add a new phenomenon code and you just copy paste a code inside
and then you can see this.
You can easily put into your sides contact or directions page.
And this is really, really good because people first of all, they can use all the powers, they can
click and they can have this 3D view that Google map is now offering and they can like zoom in, zoom
out or go to go big Google map and especially good on mobile because they can just click for directions
and for Google Maps activated and they can easily find you and visit you.
This is really good.
Use your location for.
What about the Ford?
This is really big help and it can give you a lot local organic rankings.
All you need to do is make sure your local folk, your ski squad shows up and the very top of your page,
you know, headline.
As you can see, it's really so easy.
And this can help you plan the New York City.
And as we recommend, you should really use H1 tag.
But this is again, a very, very automated and it's really important that you also use it for a home
page.
Of course, it's good that you use it for a contact page.
It's good that you use it for directions page.
But especially with Locascio, it's very, very useful to put it in the beginning of your home page
and also into your Futer or even into the heart.
You place your address.
As you can see, Brooklyn, Queens, Bronx, Manhattan are the places they are doing these services.
And also, as you can see, you can have very, very easily and a very big phone call.
So this is really goes for people and it's really good for a call to action.
People can call you very easily.
It's very good for the service areas you are providing.
And this is really good.
When a local searcher lands on your page, they need to know that you served their area within two seconds
and when they see a headline like this, they're probably going back to the search results to find a
business that's 100 focus on their city.
As you can see, this is nice, but it's a very, very general.
So if the people come and they can see, aha, this was New York City.
This is Brooklyn, Queens, Bronx, Manhattan, since 1979, this is very, very good because the people
can immediately understand that they have found a service for their area, for their city, for their
neighborhood.
So this is really good.
So as you can see, a headline like this makes someone say, great, they saw Boston, I'm definitely
in the right place, expand landscaping in Boston, get a free estimate call.
And it's really good.
This call to action.
It's always important to think about a call to action.
And now this is really a great idea.
This time to take double I read I love very much.
I love, love, love, love.
This final advice is because they really have in depth, great strategies.
And this is a very old school CEO approach that still works really well for local businesses.
All you need to do is optimize your home page title tag around two to three key words.
For example, this local business is on page is optimized around San Diego kitchen remodeling and bathroom
remodeling.
San Diego, as you can see, remodel works, San Diego kitchen bathroom and home remodeling.
And they rank in the top five for bowls.
So this is really cool.
So you call it title take double dip, so you'll get a double, double, double, double benefit.
And as you can see, they are getting Grimaldo Works, San Diego kitchen, bathroom and home remodeling.
So they get balls, as you can see, if people are searching for a kitchen or remodeling San Diego.
And also San Diego gas remodeling.
So this is something great and you shall keep it in mind and if you can, please use it, and especially
for local business, your home page is very important.
Most local businesses get the very few links to Internet pages, so it's very important to focus on
your home page from analyzing link profiles of the local sites.
I worked with I notice that 90 percent of leukocytes, signs of buckling stand to the point to their
home page, you need to squeeze the most value out of your home page and optimizing it around several
different nonrelated keywords is one of the best ways to do that.
So for local business, for local, as you know, your home page is the most important.
And now, again, optimize mental descriptions for local searches.
This is a great way to improve your organic click through rate, because you need to really to assure
people just when they are putting the search string into Google search that they will see in the description
that you are local business in that area, because a lot of businesses unfortunately use the keywords,
stock descriptions.
But what do you need to do?
You need to really use the power of local search in them, so you need to assure people that they are
on the right place and then you really provide local services so you can use this very easy to use form
description, have a problem.
We can help.
We are company based in who help you with this.
Click here to learn more.
So we are a pest control company based in Back Bay who specialize in and extermination.
Click here to get more information.
So use Google ads to find compelling description copied because.
This is a copy.
This is a description that is sure, people click on it because the people creating the ads, they only
create ads that people click on.
So you can't go wrong by using some of their copy in your description.
So, for example, when you search for hot New York, you can know this easily that two out of the three
ads use the term safe price guarantee.
So now you can easily understand that you should focus on these results.
And this is something very, very powerful for you.
And so now it's your turn and we would love to thank these two great people for helping with this strategy
to Joshua and Andrew.
So what are you going to do?
Are you going to use this thumb tag suggest?
Are you going to build more and AP cetaceans or are you going to dive into Google my business?
I would definitely never recommend to dive into Google my business because I will be showing you how
you can use the full power of Google my business.
And for example, this is the hotel that I was doing many, many years ago.
The optimisation and what they do, they focus a lot on positive reputation management.
And so now this covid situation.
So everything is closed.
So that's why here it's close.
But you can see it's 210 revenues.
And what's very, very important is the company's reputation management.
You can see booking, you can see TripAdvisor.
This is something very, very important.
And you can see that I saw the photos are really important.
So we will be talking a lot about it.
So this I will be explaining in depth everything so you will understand in a very, very easily.
And basically, this is the power that you can use through the Google my business, so.
I will just show you the Fremont's data and basically dishearten didn't do anything, but was listening
to me about positive reputation to get positive reviews.
And many, many years ago, I have set up for them this allays thing.
And you can see they have a lot of a lot of search videos.
And that's basically what's important.
They have twenty three thousand discoveries.
And this is a lot.
Lot because they get all this for free and you can see.
They got really a lot of of course, now is in lockdown, so this is not good because it's the covid
situation.
But normally you can see there are a lot of actions for this hotel.
And also, if you go back, you can see that when normally the hotel is sold them, they got a lot of
directions visiting websites.
So this is something I would highly recommend to yours.
This is the power, of course.
Now they don't get many phone calls because it's a down, but otherwise the statistics are much, much,
much higher.
And also, you can see as customers are happy, they are uploading photos.
But it all started when the photos uploaded for them.
So there is like you can now add the video and you can upload photos and you can see there really nice
photos by customers.
But it all started with this sets of photo by the owner.
And you can see it's two thousand twenty.
I am creating these videos for you and I created this for them 2015 and it has posted so much.
So I don't know what you are going to do, but definitely if you stay with me and you are going to use
the power of Google in my business, I highly recommend it.
So thank you for watching.
Stay with me and I wish you great success.
Now, you will understand also the reputation management, but especially we need to help you to understand
the power of Google my business, because this will bring you great, great, great success.