1 00:00:00,060 --> 00:00:09,000 So how can be your public relationship so really great, great, great success, you need to give the 2 00:00:09,000 --> 00:00:13,680 new sides a heads up at least a few days before. 3 00:00:14,860 --> 00:00:17,810 You're even so they can prepare for it. 4 00:00:18,700 --> 00:00:20,180 What else you can do? 5 00:00:20,200 --> 00:00:23,410 You can write the story with the background. 6 00:00:24,190 --> 00:00:32,860 And so what is going to happen or how you benefit the people, what they can do if you don't want to 7 00:00:32,860 --> 00:00:35,150 go through the hassle of an event. 8 00:00:35,710 --> 00:00:39,250 You can also be a source for local stories. 9 00:00:40,250 --> 00:00:49,050 So how you can find these opportunities, it's very, very easy because you can use Twitter. 10 00:00:49,640 --> 00:00:51,310 Twitter is really great. 11 00:00:51,710 --> 00:00:57,380 You just use search strings that have worked this way. 12 00:00:57,390 --> 00:01:08,390 The best looking to speak to plus city or hashtag ensure no request flows around. 13 00:01:09,260 --> 00:01:16,270 For example, when you search for looking to speak to Blues Boston. 14 00:01:16,340 --> 00:01:27,050 So just try looking to speak to Boston, you can see that there are tons of great PR opportunities and 15 00:01:27,050 --> 00:01:29,090 this is something you can do. 16 00:01:29,660 --> 00:01:36,050 And it's a special, very great with non-profits so you can build a great story. 17 00:01:36,470 --> 00:01:43,210 So this is something you should really, really do and consider as your strategy. 18 00:01:44,540 --> 00:01:52,330 And now this section I love very much, because we're going to look at some really great strategies, 19 00:01:53,120 --> 00:02:00,790 because now you understand what does mean that you need your name, address, phone to be listed. 20 00:02:01,310 --> 00:02:10,340 You need to understand more to Google my business that we are going to cover in depth in the next sections. 21 00:02:10,790 --> 00:02:17,330 But what's also good is this come suggests so. 22 00:02:18,450 --> 00:02:27,650 This is yet another way to find local keywords to optimize around, for example, when you type in cleaners, 23 00:02:28,120 --> 00:02:32,410 it gives you a handful of suggestions. 24 00:02:33,210 --> 00:02:40,410 So let's say we have a look into it and I will show you just cleaners. 25 00:02:40,980 --> 00:02:43,740 And you can see this is really great. 26 00:02:44,340 --> 00:02:53,190 So just use this thumb tack dot com and what you can do if you just write cleaner. 27 00:02:53,580 --> 00:03:01,200 You can see there are many great opportunities for you, for the. 28 00:03:03,150 --> 00:03:10,450 Key words for you, and this is something you can very, very easily find in this suggest. 29 00:03:11,070 --> 00:03:12,670 So this is really cool. 30 00:03:12,700 --> 00:03:23,180 So please feel free to use it, as you can see, including a bunch of super specific terms, perfect 31 00:03:23,220 --> 00:03:25,980 to crime landing pages around. 32 00:03:25,980 --> 00:03:26,630 So. 33 00:03:27,710 --> 00:03:29,960 Let's say we use this. 34 00:03:31,270 --> 00:03:38,950 And then if we just put so we need to put there any kind of cold sore. 35 00:03:40,260 --> 00:03:47,790 I'm not really sure if this will find something, but you can use the calls for us, say, and this 36 00:03:47,790 --> 00:03:50,970 will be absolutely perfect for you. 37 00:03:51,950 --> 00:03:59,390 What is also very, very great, people always think that this is somehow very difficult to coordinate 38 00:03:59,390 --> 00:04:01,890 or to do aid or to use it. 39 00:04:02,360 --> 00:04:08,540 It's a very, very easy to use the Google map on your about page. 40 00:04:09,050 --> 00:04:10,290 And it's really good. 41 00:04:10,520 --> 00:04:12,320 It's a great way to really. 42 00:04:13,260 --> 00:04:18,780 Use the power of Google and you're located in a specific place. 43 00:04:19,370 --> 00:04:24,300 All you need to do is find your business in Google Maps. 44 00:04:25,810 --> 00:04:31,920 As you can see on the picture, Daniel just had a little drop down menu. 45 00:04:33,200 --> 00:04:42,620 And as you can see, there is a share or maybe the map is the same with the videos as you can imagine 46 00:04:42,620 --> 00:04:48,590 the videos, but people, they don't know that they can also embed the map. 47 00:04:48,590 --> 00:04:57,410 And it's great for your website and you just get a cold and you just copy paste a cold, for example. 48 00:04:57,420 --> 00:05:00,980 I'm like showing you how to use Avodart them. 49 00:05:01,460 --> 00:05:11,810 And then you just ate cold and you just add a new phenomenon code and you just copy paste a code inside 50 00:05:12,530 --> 00:05:15,320 and then you can see this. 51 00:05:15,320 --> 00:05:22,550 You can easily put into your sides contact or directions page. 52 00:05:23,180 --> 00:05:29,570 And this is really, really good because people first of all, they can use all the powers, they can 53 00:05:29,570 --> 00:05:38,660 click and they can have this 3D view that Google map is now offering and they can like zoom in, zoom 54 00:05:38,660 --> 00:05:48,020 out or go to go big Google map and especially good on mobile because they can just click for directions 55 00:05:48,020 --> 00:05:54,620 and for Google Maps activated and they can easily find you and visit you. 56 00:05:56,280 --> 00:05:57,570 This is really good. 57 00:05:57,980 --> 00:05:59,760 Use your location for. 58 00:06:00,490 --> 00:06:02,060 What about the Ford? 59 00:06:02,640 --> 00:06:09,510 This is really big help and it can give you a lot local organic rankings. 60 00:06:09,990 --> 00:06:18,150 All you need to do is make sure your local folk, your ski squad shows up and the very top of your page, 61 00:06:18,150 --> 00:06:19,260 you know, headline. 62 00:06:19,980 --> 00:06:23,850 As you can see, it's really so easy. 63 00:06:24,540 --> 00:06:28,520 And this can help you plan the New York City. 64 00:06:29,220 --> 00:06:34,760 And as we recommend, you should really use H1 tag. 65 00:06:35,190 --> 00:06:42,300 But this is again, a very, very automated and it's really important that you also use it for a home 66 00:06:42,300 --> 00:06:42,780 page. 67 00:06:43,350 --> 00:06:47,940 Of course, it's good that you use it for a contact page. 68 00:06:48,270 --> 00:06:52,920 It's good that you use it for directions page. 69 00:06:53,160 --> 00:07:01,410 But especially with Locascio, it's very, very useful to put it in the beginning of your home page 70 00:07:01,830 --> 00:07:06,870 and also into your Futer or even into the heart. 71 00:07:07,350 --> 00:07:09,810 You place your address. 72 00:07:09,810 --> 00:07:18,630 As you can see, Brooklyn, Queens, Bronx, Manhattan are the places they are doing these services. 73 00:07:18,900 --> 00:07:26,650 And also, as you can see, you can have very, very easily and a very big phone call. 74 00:07:26,940 --> 00:07:31,610 So this is really goes for people and it's really good for a call to action. 75 00:07:31,620 --> 00:07:34,070 People can call you very easily. 76 00:07:34,320 --> 00:07:38,490 It's very good for the service areas you are providing. 77 00:07:38,730 --> 00:07:40,410 And this is really good. 78 00:07:42,410 --> 00:07:50,420 When a local searcher lands on your page, they need to know that you served their area within two seconds 79 00:07:51,110 --> 00:07:58,580 and when they see a headline like this, they're probably going back to the search results to find a 80 00:07:58,940 --> 00:08:02,730 business that's 100 focus on their city. 81 00:08:03,200 --> 00:08:07,360 As you can see, this is nice, but it's a very, very general. 82 00:08:07,880 --> 00:08:12,730 So if the people come and they can see, aha, this was New York City. 83 00:08:13,160 --> 00:08:22,100 This is Brooklyn, Queens, Bronx, Manhattan, since 1979, this is very, very good because the people 84 00:08:22,100 --> 00:08:31,340 can immediately understand that they have found a service for their area, for their city, for their 85 00:08:31,340 --> 00:08:32,360 neighborhood. 86 00:08:32,810 --> 00:08:34,310 So this is really good. 87 00:08:36,830 --> 00:08:44,030 So as you can see, a headline like this makes someone say, great, they saw Boston, I'm definitely 88 00:08:44,030 --> 00:08:51,770 in the right place, expand landscaping in Boston, get a free estimate call. 89 00:08:52,220 --> 00:08:53,330 And it's really good. 90 00:08:53,330 --> 00:08:54,850 This call to action. 91 00:08:55,130 --> 00:08:59,360 It's always important to think about a call to action. 92 00:08:59,990 --> 00:09:02,840 And now this is really a great idea. 93 00:09:03,110 --> 00:09:08,060 This time to take double I read I love very much. 94 00:09:08,060 --> 00:09:09,980 I love, love, love, love. 95 00:09:10,370 --> 00:09:17,240 This final advice is because they really have in depth, great strategies. 96 00:09:17,780 --> 00:09:25,250 And this is a very old school CEO approach that still works really well for local businesses. 97 00:09:25,730 --> 00:09:32,450 All you need to do is optimize your home page title tag around two to three key words. 98 00:09:33,200 --> 00:09:44,300 For example, this local business is on page is optimized around San Diego kitchen remodeling and bathroom 99 00:09:44,300 --> 00:09:45,170 remodeling. 100 00:09:45,170 --> 00:09:54,470 San Diego, as you can see, remodel works, San Diego kitchen bathroom and home remodeling. 101 00:09:55,160 --> 00:09:58,700 And they rank in the top five for bowls. 102 00:09:59,240 --> 00:10:01,150 So this is really cool. 103 00:10:01,520 --> 00:10:08,540 So you call it title take double dip, so you'll get a double, double, double, double benefit. 104 00:10:09,200 --> 00:10:17,000 And as you can see, they are getting Grimaldo Works, San Diego kitchen, bathroom and home remodeling. 105 00:10:17,000 --> 00:10:25,610 So they get balls, as you can see, if people are searching for a kitchen or remodeling San Diego. 106 00:10:26,970 --> 00:10:30,970 And also San Diego gas remodeling. 107 00:10:31,290 --> 00:10:38,010 So this is something great and you shall keep it in mind and if you can, please use it, and especially 108 00:10:38,010 --> 00:10:42,350 for local business, your home page is very important. 109 00:10:43,550 --> 00:10:51,950 Most local businesses get the very few links to Internet pages, so it's very important to focus on 110 00:10:51,950 --> 00:10:58,460 your home page from analyzing link profiles of the local sites. 111 00:10:59,390 --> 00:11:07,040 I worked with I notice that 90 percent of leukocytes, signs of buckling stand to the point to their 112 00:11:07,040 --> 00:11:17,720 home page, you need to squeeze the most value out of your home page and optimizing it around several 113 00:11:17,720 --> 00:11:22,940 different nonrelated keywords is one of the best ways to do that. 114 00:11:23,450 --> 00:11:30,330 So for local business, for local, as you know, your home page is the most important. 115 00:11:31,100 --> 00:11:36,920 And now, again, optimize mental descriptions for local searches. 116 00:11:37,610 --> 00:11:46,340 This is a great way to improve your organic click through rate, because you need to really to assure 117 00:11:46,340 --> 00:11:54,950 people just when they are putting the search string into Google search that they will see in the description 118 00:11:55,220 --> 00:12:05,340 that you are local business in that area, because a lot of businesses unfortunately use the keywords, 119 00:12:05,340 --> 00:12:06,950 stock descriptions. 120 00:12:08,840 --> 00:12:10,610 But what do you need to do? 121 00:12:10,640 --> 00:12:19,640 You need to really use the power of local search in them, so you need to assure people that they are 122 00:12:19,670 --> 00:12:28,790 on the right place and then you really provide local services so you can use this very easy to use form 123 00:12:29,030 --> 00:12:31,600 description, have a problem. 124 00:12:31,670 --> 00:12:32,800 We can help. 125 00:12:33,500 --> 00:12:39,280 We are company based in who help you with this. 126 00:12:39,680 --> 00:12:42,500 Click here to learn more. 127 00:12:44,350 --> 00:12:53,770 So we are a pest control company based in Back Bay who specialize in and extermination. 128 00:12:54,220 --> 00:12:57,140 Click here to get more information. 129 00:12:57,400 --> 00:13:04,960 So use Google ads to find compelling description copied because. 130 00:13:06,090 --> 00:13:07,590 This is a copy. 131 00:13:07,620 --> 00:13:17,940 This is a description that is sure, people click on it because the people creating the ads, they only 132 00:13:18,450 --> 00:13:21,200 create ads that people click on. 133 00:13:21,690 --> 00:13:27,270 So you can't go wrong by using some of their copy in your description. 134 00:13:27,960 --> 00:13:37,500 So, for example, when you search for hot New York, you can know this easily that two out of the three 135 00:13:37,500 --> 00:13:41,980 ads use the term safe price guarantee. 136 00:13:42,510 --> 00:13:48,660 So now you can easily understand that you should focus on these results. 137 00:13:49,230 --> 00:13:52,430 And this is something very, very powerful for you. 138 00:13:53,450 --> 00:14:02,510 And so now it's your turn and we would love to thank these two great people for helping with this strategy 139 00:14:02,900 --> 00:14:04,980 to Joshua and Andrew. 140 00:14:05,420 --> 00:14:07,400 So what are you going to do? 141 00:14:07,770 --> 00:14:11,490 Are you going to use this thumb tag suggest? 142 00:14:11,870 --> 00:14:21,680 Are you going to build more and AP cetaceans or are you going to dive into Google my business? 143 00:14:22,520 --> 00:14:31,880 I would definitely never recommend to dive into Google my business because I will be showing you how 144 00:14:31,880 --> 00:14:36,740 you can use the full power of Google my business. 145 00:14:38,030 --> 00:14:47,060 And for example, this is the hotel that I was doing many, many years ago. 146 00:14:47,070 --> 00:14:53,710 The optimisation and what they do, they focus a lot on positive reputation management. 147 00:14:54,500 --> 00:14:57,290 And so now this covid situation. 148 00:14:57,300 --> 00:14:59,020 So everything is closed. 149 00:14:59,450 --> 00:15:02,000 So that's why here it's close. 150 00:15:02,570 --> 00:15:06,340 But you can see it's 210 revenues. 151 00:15:06,980 --> 00:15:13,100 And what's very, very important is the company's reputation management. 152 00:15:13,100 --> 00:15:17,300 You can see booking, you can see TripAdvisor. 153 00:15:17,610 --> 00:15:20,360 This is something very, very important. 154 00:15:21,200 --> 00:15:26,920 And you can see that I saw the photos are really important. 155 00:15:26,950 --> 00:15:30,440 So we will be talking a lot about it. 156 00:15:30,450 --> 00:15:39,050 So this I will be explaining in depth everything so you will understand in a very, very easily. 157 00:15:39,950 --> 00:15:50,030 And basically, this is the power that you can use through the Google my business, so. 158 00:15:51,130 --> 00:16:00,610 I will just show you the Fremont's data and basically dishearten didn't do anything, but was listening 159 00:16:00,610 --> 00:16:05,890 to me about positive reputation to get positive reviews. 160 00:16:06,580 --> 00:16:13,600 And many, many years ago, I have set up for them this allays thing. 161 00:16:14,200 --> 00:16:18,820 And you can see they have a lot of a lot of search videos. 162 00:16:19,330 --> 00:16:21,120 And that's basically what's important. 163 00:16:21,490 --> 00:16:24,940 They have twenty three thousand discoveries. 164 00:16:25,690 --> 00:16:27,430 And this is a lot. 165 00:16:27,430 --> 00:16:32,650 Lot because they get all this for free and you can see. 166 00:16:34,180 --> 00:16:42,400 They got really a lot of of course, now is in lockdown, so this is not good because it's the covid 167 00:16:42,400 --> 00:16:43,320 situation. 168 00:16:43,720 --> 00:16:49,260 But normally you can see there are a lot of actions for this hotel. 169 00:16:49,840 --> 00:16:57,340 And also, if you go back, you can see that when normally the hotel is sold them, they got a lot of 170 00:16:57,340 --> 00:17:00,720 directions visiting websites. 171 00:17:01,510 --> 00:17:05,450 So this is something I would highly recommend to yours. 172 00:17:06,190 --> 00:17:08,620 This is the power, of course. 173 00:17:08,630 --> 00:17:16,480 Now they don't get many phone calls because it's a down, but otherwise the statistics are much, much, 174 00:17:16,480 --> 00:17:18,480 much higher. 175 00:17:19,030 --> 00:17:24,640 And also, you can see as customers are happy, they are uploading photos. 176 00:17:25,240 --> 00:17:30,280 But it all started when the photos uploaded for them. 177 00:17:30,790 --> 00:17:38,620 So there is like you can now add the video and you can upload photos and you can see there really nice 178 00:17:38,620 --> 00:17:40,420 photos by customers. 179 00:17:40,930 --> 00:17:45,490 But it all started with this sets of photo by the owner. 180 00:17:45,940 --> 00:17:48,580 And you can see it's two thousand twenty. 181 00:17:48,580 --> 00:17:57,820 I am creating these videos for you and I created this for them 2015 and it has posted so much. 182 00:17:58,480 --> 00:18:06,700 So I don't know what you are going to do, but definitely if you stay with me and you are going to use 183 00:18:06,700 --> 00:18:10,880 the power of Google in my business, I highly recommend it. 184 00:18:11,260 --> 00:18:13,480 So thank you for watching. 185 00:18:13,480 --> 00:18:16,830 Stay with me and I wish you great success. 186 00:18:16,870 --> 00:18:25,480 Now, you will understand also the reputation management, but especially we need to help you to understand 187 00:18:25,480 --> 00:18:32,770 the power of Google my business, because this will bring you great, great, great success.