Dear Ismailov student, welcome to this master class, we are going to talk more about the actual number
as CEO to us, how to use them.
One of the greatest tools you can use is the Yoast.
It's built for WordPress, but now you can also use it for Magento.
And it's really, really tall.
People laugh a lot.
So if you are excited about how to use this to, you can just easily jump into the section called As
Your Yoast and you can watch screen recording's how to use this to how to proceed for optimization.
Or you can just follow the course step by step.
I have decided that I will place you to follow you more actionable steps, tactics, strategies and
screen recordings, because we have a lot of explanations and the students are asking to have more actionable
steps.
So one of the greatest.
Resource issue can follow charts, you can follow the link as resource is this one hundred eighty eight
Essy all tools like Compline lists from back Linko.
It's, in my opinion, the most updated and the best overview.
If you are interested in technical as your or back links or video or link building, you can choose
if you want to have free or paid.
And so let's say you want to just use the most favorite tools.
So I will be showing how to use Google Analytics and also Google search console, both screen recordings
and also complete guide.
So this is just overview.
You can always go to this link and then you just follow the link to get more information.
But right now, I would love to really show you how it is easy to use different tools.
But of course, you will get also more explanations of what is as your how to proceed step by step.
I have just decided I will show you some more actionable steps and tools so you can more like get and
dive into the curves and have more actionable strategies because students are asking for this a lot.
And I would love also Shortie to show you this tool.
I am not telling.
This is the best tool you can use.
But I am persuaded that four key words analyzing website and snooping your competitors Bucklings doublecheck.
It's really good.
And why I like it is because it can also help you with paper.
But the reason I think it's really good to know is that it's a very, very reasonable price.
So it means that you can get the really, really good pricing and you can get very, very good to for
a very, very reasonable price.
And you can also use it as free.
And that's a great advantage that you can start without paying a single penny.
So the second I will be showing you some of the.
Actionable steps from this great tool, and in my opinion, this is the best you can get for your CEO.
It is called ACMA, right.
And it's great for SEO for content market research.
They are terrific social media.
And, of course, it's used by more than five million users.
The only problem is it's quite pricey and the lowest price is ninety nine dollars a month.
So if you can afford it, please use it if you need something more reasonable for pricing.
I definitely recommend Currumbin and I would love to just show they show you.
I will not show you all these functions because it's very easy to use and it's very easy to get overview
of the website, get keywords, analyze keywords, analyze speckling, see the potential it can not
like help you connect with Google Analytics, Google search console.
It's very easy just to add new websites which are Skellig.
Then you just add to the website.
You choose, for example, to go for United States, for Los Angeles, and you will get keyword suggestions
and then you can also choose competitors and analyze them.
Let's say I would love to know more about my, you know, my digital marketing course.
So I would love to like I can add competitors.
I can might get a lot of great information about snippets, stacks and Google Analytics paperclip.
But for the beginning, the most important are for US keywords.
And this is my favorite because one of the greatest thing I love is that you can connect to Google Analytics.
But what you can do, you can get keywords from any website you like.
And let's say we really like this as you auto's overview.
So we just take this website address and what we do, we just copy it here.
So it's very easy to do and we just get keywords.
Then of course it will analyze this page and it will like give us great, great, great number of keywords
we can use and we can just easily save them.
And what I like the most are the suggestions.
So let's say I want to read more about digital marketing.
Course, and I want to get some ideas.
So you can see like this is the search in the USA and it's like a certificate, online course, marketing
classes, social media, marketing courses, and I can get some more information about the potential
and I can easily save it or what I can do.
I can also fetch 50 more keywords.
I just click and save it.
And of course, let's say I want to know more about digital marketing, so I just click and get the
information so you can see when I would like to try my best to optimize for digital marketing course.
That's great.
But if I would hit for digital marketing, I would really hit a great, great traffic.
Of course, it's not really sure if this traffic would be all relevant.
So it's much better to Micarelli sniff around and think about your key words ideas.
And this is just what I wanted to show you, because there are many, many great functions, you can
easily analyze competition, you can easily analyze your pages, you can proceed content analysis.
And this is very, very easy to do.
But what I would really love to share with you to give you some startling inspiration.
What people really love is, I will tell you right now is these reports, and this is great if you want
to be marketing manager, if you want to be as your consultant, is to be able to create this magnificent
report so you can analyze any website and you can create such a beautiful rapport overview with Semba
ads, with organic search, with Baidu search.
And so this beautiful overview we will be now creating because everybody everybody is slowing it.
So I have chosen this website.
It's Victoria Plum.
It's about bathrooms in the UK.
And I will be using this paid to see Amaresh.
And this is quite pricey, but it's really great and there are many, many great functions.
But for the beginning, I would love to show you this because I think it's really, really great.
So.
I will just.
Go for days and I click search and what's really great, you can see that it can immediately show me
the key words traffic, traffic, cops branded traffic, non branded traffic and also the growth of
this company.
This is incredible.
And let's say I want to see two years grall and they are really like growing all the time.
And you can see like immediately deposition's positions.
So it's really very, very easy to see.
So you can get some overview.
And you, again, immediately know, aha, so they are using these key words like bathroom, furniture,
toilet, mortgage, shower, so you immediately see what they are doing, but what people really, really
love.
And what's really, really great is this creation of the.
Report.
So, like when we go to the PDAF, so we just click.
We can, of course, just exploded and use it this way and we can schedule it so we can, like, keep
track on this competition, but I really like creating custom PDAF report.
And this is something people are crazy when they see it.
When anyone can see this, they are so happy.
So let's say we call it digital marketing.
Right.
Paul.
And let's say we just name it so.
You can generate it and we can just ride up it's Victoria dot com and it can like being generated every
Thursday.
It's got to enable.
Table of contents and safe settings.
And basically now we will be not generating and sending cash now, but we will be creating this report
so we already have the organic search.
So this you can always click here and you can always like.
Easily define it.
But what we want to do first is we click here to the domain analytics and what I like to start with
is traffic.
So I would just organic research is great, so I would just write it maybe more easily as CEO, so it's
more easy to understand.
And it's some good starting point, but.
I think this we do not need.
What I.
The top competitors, this is OK, but what I am doing, I am always like taking this to the.
I always stay this low, this is not really.
And this top positions, I'm also always moving down because it's not really something that we need
to keep up.
Pages, top positions and.
Basically, this is OK, but we might create it new.
So now what we will start with is the heating, so we just direct the heating and we just ride traffic.
So this is really nice and I would love to place there some summer because this is really nice when
you can the overview, so you'll get the summary of the traffic.
So this is really nice.
And then we go for some sources.
And we can go for the last six months.
And.
We need hours of traffic.
Metric charts might be nice.
So he created.
But what I like is this traffic sees this is something really, really cool.
I think.
Yeah, so you can see immediately the overview of the visit's unique visitors traffic sources, you
can see there is a lot about ACOR.
Traffic analytics, this is fine and source trend and what's good, I think I don't enjoy this so much,
so I will just delete it.
But let's say.
We will use search engines, this is called to use.
And what we will be also using are a top social networks, so we get overview of some top social networks
and you can see are growing a lot Facebook, but also Pinterest dials in length in Instagram, Twitter.
So we can see this immediately and we can see that they are really putting a lot of effort into search
as CEO.
So we have hours in this course as you all for e-commerce.
So if you need to push your e-commerce, please be sure to watch it.
And then I think what should be really good is to have a look what we get information about the now
this we don't need to really.
So this is like starting point and then we look more into overview.
So we have some organic search.
Soumaré.
But I would love to have here I also.
Some of the.
I think our Delinda's because I put it more.
But I would love to get more information about paid search, so paid search.
OK, so I know we will get some paid search soumaré this is something I would love to have.
And this is like some good we we can also check if they have some.
Display advertising.
Yes, they have.
So will create the heating for this play and it's.
And now what we do, we use.
At key words, this has got to give some comparison.
I think this week and place up to give some more information about.
Organic search and paid traffic.
This is this is very useful.
So this is important that this is paid parklike and this is search as you so you can see this search
is really important.
And what we need to do, what I like is when we go for this search paid search so we can give some.
Top key words, this is fine if we put it here.
Yeah, but it's not so much, but it's OK to put it here and maybe we can do the same with organic search,
we have it.
And then to be the same, we use top competitors.
So it's really nice and then use the competitive position map.
And then what we can do for, you know, we can use some.
Tolba back clinks It's really cool to know each skim this, maybe.
Top domain.
We can leave this with what I like, I would love to show you.
I would love this summary, so this is something I really like this issue in the end.
But what I would love to show you this, this is something like.
So there is no doubt that, unfortunately.
But we will try this and now that we know where they are placing the ads and, you know, they are using,
for example, this domain a lot.
And we can double check it, they are using some texts also.
And we can see they're using a lot of these texts and we can go more for.
Paid search at Kopi position distribution.
So this may be good for us to our supply side here.
Semba adds, This is something I like, so this is really cool to place it.
So now you can see, you know, December at and this is really cool.
So.
It's starting to be really nice, so we have the overview of the traffic visits, sources, organic
and paid.
We have some overview for the CEO that I think is really, really cool, and we have some overview for
key words and branding branded traffic.
So this is really cool.
And I think what we need now is to drive more not just for overview, but organic search.
What I like is to get the information about this.
Branded and not branded and non branded, this is important to know.
So branded, it means simply Victoria Plamondon branded is a dress like Shuba Cubin, so this I think
this brand, it is really good to show.
So it's a lot of lot of branded searches, so it's good we know that the brand traffic is strong, but
non branded is so much stronger.
And what we need now to do, we need to put this on the all seen what will happen.
This is good, but this we already have here.
So this we don't need to use.
And what I like is.
To have some overview like extended, so this is really good and some summary, some evil place here,
the summary organic search summary.
And this is nice, but this I also have so I think this is OK, this is really good.
I would love this extended, this is what I wanted.
No, sorry, so I think this is good.
We have it.
And basically.
I wanted more about these keywords to double check if there is something really important for us.
So let's say to dive deep.
We need.
This.
Now, we don't need it.
I think we have created a really, really nice standing overview, but you can see there is much more
to be yours, analyze, click through.
But now what I can do, I think, is generate the PDF report.
I can also send it to me, to my colleagues.
So I just generate and send.
And you can see that I can create this report video really quickly and I can get great, great information
about the company and now you can see we have some terrific organic search paid search display ads.
And we immediately know about the traffic, about organic and paid search.
And then we know that the Google is the most important Boscombe in the U.K. But leader Bing Bing, you
can see and then you can see that Facebook is really doing well for this company.
And you can see that the Derbez for this company is definitely the brand.
And then, of course, some furniture.
So toilet and you can see some competitors.
So you can just directly go and check the competitors, just click and we can double check them.
We can see this company has really strong brand, but can also go for a lot of non branded keywords.
And basically you can see that page search is also doing well for the company.
You can see the Sampa ads and you can see this buy ads.
So basically, this is, I think, really, really great.
So you can see you can analyze every company and very easily you can get the information very, very
easily.
So I hope this was really useful for you.
And this will be actionable steps that we will be proceeding more and more.
But now I will be more trying my best to explain what is, as you know, give you more strategies,
give you more explanations.
But I hope these actionable steps are very useful for you.
Please remember to follow the link for SEO tools like to get the overview.
And also, if you want, you can start this tool for free.
So please enjoy this.
Please be happy.
I hope this was very, very useful video so you can get some overview, how you can easily discover
information about the competition, how you can easily discover the keywords and you can see that all
this magic can happen very easily and you can do great things in less than 20 minutes.
So be happy.
Enjoy.
And I am so happy to share all this with you.