My dear, the student, I am so happy, so glad that we can share together this magnificent strategy
as well for 2020.
This is Cirio Ultimate Guide for 2020.
This is not average age.
We cover real important terance strategies that you really need to know to succeed with more than a
CEO.
So what we are going to concentrate is domain outright the visual search and of course, video that
we put so much energy together and of course, whois search and of course, future snippets and search
Internet collect.
Right.
And of course, back links and more tapes.
So domain outrated.
This is very important for us.
It's very, very underestimated topic.
It used to be about nginx, but especially for house, but all who is now creating a blog post creating
content.
This is a very, very important because expertize outrating and trust for mass, this is something very,
very important for Google.
And this Google quality writer guidelines now focus on it a lot.
So basically, to be clear.
Google knew how search works, report mentions that they want to rank reliable sources and they really
want to see that you really understand what you are doing and you really need to be the expert or to
become the expert or to hire one, because if you just hire some freelancer to write your content,
then you really are in trouble.
You need to have high quality content from high quality representative expat.
And this is really tough to fake.
In fact, Google might be using a new form of Google authorship to really know who's behind a piece
of content.
So if you want your content to rank in two thousand twenty twenty one, it needs to be written by people
that really know what they are writing about.
Another very important point that you need to be transparent.
Google focuses on offside signals, so it means s at this rate them.
We expect most websites to have some information about the individual company business foundation,
who is responsible and also who is the author.
This is very, very important to build your trustfulness and to be trustful resource.
So you need to have really well done about Beijng, easy to find contact page and of course external
links to sources, privacy policy, terms of service.
And what you really need is to build your biography, build your CV and really show that you are expert.
But you really need to go much more ahead.
You need to really to get cited.
Most of Google's evaluation happens.
Out of your website, and this, of course, makes sense, any random person can claim to be an expert,
but getting other Web sites to agree with you.
That's totally different style story.
So basically, Gorga is really telling when the website says one thing about itself, but the reputable
external source disagrees with what the website says we refer to as the external source.
So besides creating an ace on side, how do you get other people to mention you and your side as go
to resource?
First, you need to be cited on lots of other trusted websites.
These don't even have to be linked, mentions something like this going to help Google see you are the
expert.
So, for example, you give instead of you, you create special that.
You provide special data and you get cited.
This is very, very important.
So you need to create your content and you need to really show Google that you are the expert.
So you need to contact different websites in your mission and you need to provide them different situations
and different expertise sick on your side as to who needs to be associated with a specific topic.
This comes down to offside mentions.
So, for example, if you are the expert in a while, unless you really need to push your website this
way and you need to get cited indifferent wellness websites, this is very, very important for you,
for example.
This great outlaw who was listed as number one Essy all blog by Eyharts probably boosted a lot the reputation
and this is exactly what you need you need in your niche.
You need in your business to get a reputation.
So you need to really to get cited and to be seen as the expert.
Another very important point that people often miss is the rise of visual search.
And it's not really a game changer, but step by step, this is something getting more and more popular
and it's really taking off.
More people are conducting more visual searches than ever before.
And Google has already been using one billion times.
And that's a lot.
Pinterest gets 600 million visual searches per month, 36 of American consumers have already use visual
search, and this technology is insanely great at this really, really great place to buy yourself.
Use Google Apps on your phone and start scanning stuff around your room.
You will probably find that it can identify pretty much everything.
So today it can.
Really recognise more than one billion objects, and it's growing, growing every single day.
And people want to search with images, and this is very, very important for you.
We have special image as section.
Once you start using it, you will to notice that image search is super helpful for a shopping Direxion.
Like landmarks and especially for local business, and we spent a lot of time with local business,
and what Google especially is following very much is Google my business.
So this usage of local search is very powerful, especially for images.
And please, if you are not using the full power of Google my business with all the past videos and
of course images, please use it.
And then, of course, as you can see, sixty two of young consumers want more visual search.
So how to optimize for a visual search?
One point is to really use the power of Google my business to upload photos to give every week or at
least every month.
You post on Google my business and be really active and try to place as many photos as possible every
week, every month.
But if you want to show up as a visual search result, Image SEO is looking.
So you want to use descriptive filenames and write.
Description for every image I I'm showing, this indeed is all yours and in the image as in all section,
this is very important for you, according to Google.
They want to future Google image results from pages that are interactive.
For starters, the authority of a Web page is now a more important signal in the ranking.
We also prioritize pressure on them, so you are more likely to visit a side that has been updated recently
and like the image at the top of the page is really great victory.
We now prioritize sites where the image is centered to the page and higher up on the page.
So this is very important to pay your attention to Google my business for local search, to be sure,
you upload describe images.
And it's a very, very important for you to understand that you need to describe our name while your
images and to use the complete SEO section and, of course, image as your own section.
And what's really important, what we put a lot, lot, lot effort in our course is the video content
marketing video continues to search, and this is your best opportunity.
That's why we give you a YouTube strategy, Facebook strategy.
We give you a complete guide for video creation, for video upload for video of you.
And so this is very, very important for you to pay for Facebook, for Instagram, because online video
is exploding right now.
In fact, according to some of the resources, 80 percent of all online traffic by 2021 is going to
become video.
And people are really, really hungry for videos.
So despite the fact that there are more videos out there than ever, 43 percent of people want even
more video content.
So if Vidale isn't part of your digital marketing plans, you are missing out.
Here is how you can use video to improve your SEO this year.
And we spend a lot of time.
I think there is no other course on a complete you than me and maybe complete globe that is putting
so much effort into video content, video creation, because you don't just need websites.
You don't need to go around the social media.
What you really need to do, you need to be.
Master of video content video as CEO and video curation.
So one of the very, very important points is video future snippets.
You have probably noticed more video of future snippets in the search results.
For example, how to do the Macarena.
In fact, Google highlighted a video for you snippets in their introduction to featured snippets report.
So this is something very, very important.
And if you can create how to videos and everything that can explain and can give a direct answer to
the question, this is something you should really focus on because all this how to clean iPhone, how
to repair this, how to do this, how to manage this, what is this?
This or how to is something very powerful.
And as you can see on the picture, when you really, really get this correctly done, you can get in
like we can say the top of everything because you get the complete top of Google search.
And this is very, very important because you probably get even 60 to 80 percent, according to some
statistics, 40 percent.
But you basically steal all the main visitors and all the main traffic.
And what is expected that this video featured, snippets will be booming, so what you need to do,
you need to organize your content into discrete sections.
This is a huge, clear sections in your video.
How Google to understand the content in your video, for example, here is the example.
What is key to all house benefits, friendly foods, a risk and downside risks and diet plan?
And this makes it easy for Google to use different clips from your video in a snippet.
So this is something very, very useful that you can definitely do, and I highly recommend it.
You need to optimize your video for SEO, Google uses thighed, the description tags to figure out what
your video is all about.
So you need to really put a lot of energy into description's into Tirtha, and you need really to think
about it.
You are showing this in this YouTube section how to do it.
And this is something you should really pay a lot of attention.
So besides publishing videos that have clear sections, you also want to make sure that your video is
optimized for SEO.
In fact, a small hopscotches study of one hundred sixty five video snippets found that 80 percent of
them contain a key word in the title.
So the description and the time that is really, really important.
And then, of course, the transcript.
You really need to create the transcript like the you to automatically generate.
The transcripts are really great and really, really something magnificent.
But if you combine them, update them and you really help Google to understand every word of your video,
you have much better chance to rank more, get more views.
And what's really great is to grow your YouTube channel.
We spend a lot of time on this and this is really, really a great opportunity for you.
It's the second largest search engine.
In fact, according to a study by Jumpshot, it's still more popular than being.
Amazingly, YouTube is growing, more and more people are searching for stuff on YouTube, so if you
want to get more traffic from SEO in 2020 21.
We recommend creating optimizing content specifically for YouTube.
It's a search engine that's too big to ignore the best part, most marketers are too lazy to make videos,
so it's pretty easy to get your videos seen.
For example, this channel got 26, six total videos, and those 26 videos generate over two hundred
twenty four thousand videos every month.
And as you might expect, a good piece of those viewers turn into website visitors leads and of course,
customers.
It gets better when you publish or optimize YouTube videos, you will own more Koguryo astate.
Fifty five percent of all Google search results contain at least one video, and this is a great opportunity
for you.
And almost all of these videos are from YouTube.
As you can see, for example, you to see all this is a real search result because Google owns YouTube,
so you can expect more and more push from Google to support YouTube itself.
Another great point I am showing in the section where I am uploading the YouTube video for you, but
also in the complete YouTube section is the NBA to video content into text based blog post.
If people want to see more video content, why not give it to them?
That's why we recommend embedding video content into your blog post.
What's really great, it can greatly improve your bounce rate.
Leaf rates, so people leave last website, they come to your website, they click on the video and
they start watching the video, and this also is helping greatly with dwell time.
So the more people stay on your website, the more people watch the video.
This is much, much better for you, because the longer you keep people, the better for you, the more
you go up.
Cisco, Google and Brain and is Googling brain.
We are completely covering a section in this Asiel mega course, so please be sure to watch it and study.