My dear student, welcome to this exciting section.
I am so happy to start with you and I am so grateful to Brian Dean so we can share together two hundred
and ten high ranking factors.
So we are going to dive into the complete list.
So this will be really, really challenging for you, for me.
But I hope that you will really enjoy Survivor.
Dive deep and understand the main factors.
Page labor side, the love of tackling user interaction, algorithms, brain signals.
And of course, we also have a look into web spam.
So what is it?
The ranking factor?
So it simply means a factor that can negatively or positively help you to rank in on the first page
of Google.
So you need to understand them.
You need to know what factors can help you to get on the first page of Google, what is positive for
you?
What is negative for you, what Google considers as Web spam and what is a very, very useful for you
software as we dive into domain.
So a lot of people are asking what I.
What shall I do if I have a new domain?
So you shall not be so afraid.
As you can see, it is good if you have long, long domain age, what you can do.
You can basically, if you have a new domain, you can purchase it for 10 years.
This is really useful.
So Google can see that this is a long term purchase domain.
So let's say it's now 2021.
And if you are purchasing a new domain, you share purchases for another 10 years.
So let's say there are 2031 Marlette's.
You can see it's not so important in the beginning.
But what's good for Google is if Google can know that you are going to use this domain for a long time.
Having a keyboard in your domain doesn't give you DSL because that used to, but it is still relevant
to Signa so it can help you.
So if you are starting a new e-commerce website and you want to sell bathrooms using this keyword in
your.
Domain can help you.
It is not so big as it used to be, but still it is irrelevancies signal.
That's why I am still using the upside digital marketing courses dot online even.
It's not so important for Google.
It can help you.
A domain that starts with that target keyboard has an edge over a size that I just don't have that keyboard
in that domain.
So this is still good if you are purchasing a new domain to purchase a domain where your keyboard will
be on the first position.
So word in domain, in the first position is something very, very useful for you.
And now this is important point domain registration length.
Some legitimate domains are often paid for several years in advance.
So Google really likes if you buy your domain for many years ahead, so Google can trust you and Google
can understand that you are going to use your domain for a really long time.
This is something Google likes very much.
As you can see, key word in subdomain.
Can help you.
So what does that mean?
So let's say you have a website, dot com, and if you are going to create like a new subdomain website,
that will be, for example, let's say, about bathrooms.
So you will call in bathrooms, dot your website, dot com.
It will definitely help you.
As you can see, keyword in subdomain is very useful for you.
And of course, like your history is always good to take care of.
Well, so because especially you shall be very, very careful if you are purchasing a domain because
you want to have a domain with history, you should double check.
It never, ever has received a penalty because the penalty can go to you.
So it means the penalty is carried to the new owner.
So if you are purchasing a domain, doublecheck.
It has never, ever received a penalty.
And of course, exact major domain still gives you a slight edge.
So this is why I have created a digital marketing courses online so it can help you.
So if somebody is searching for digital marketing courses online and I would do more as your Craigmore
condemned them, get more Bucklings, this is something very, very useful for you.
So let's say you would love to start a new business and you would love to provide essential services.
So definitely if you put this into your domain name, it can still help you.
And public versus private, who is lying now, especially if you are like purchasing fake solution,
is always offering you this privacy and you can pay for your privacy.
But.
Google doesn't really mean that you don't have to set up privacy for your domain, but if Google can
find out that there are many different websites with privacy, it might not be the best option for you.
But definitely it's not negative.
But if you get a penalization, this is never, never good for you, if Google recognized one of your
domain that you are a spammer, then you're really, really not in a good position.
So you should definitely avoid all like a black ACOR tactics and stopping keywords and using different
IP addresses, building computer based content and creating affiliate websites with with no quality
of content.
All this is not good for you.
And then, of course, if you are using the domain, that's with your extension.
Let's say I am from the Czech Republic, so I would use Dot Seaside or if I am in a great commonwealth,
I will do your SEO Dot UK and or if you are from Canada you would use dot seei.
This is of course very, very good for your country as CEO.
But if you want to like reach success on some international level, you might consider com or device.
Of course you'll get advantage.
And Google likes if you are a local company that you use a local to the extension.
And this is a really important keyword in title Titanic.
Now we are diving into page level.
What does it mean by each level?
It means how you set up your page, how you take care of your page.
So we spend a lot of time in technical ACOR on pages here, so I will just use this as a summary.
Otherwise, if I would explain everything again and again, you would die and you would get really bored.
So I would love to make this a little bit fast.
Like a summary for you.
It's not so important keyboard in title tech, but still it's useful for you.
What scrilla go up is tied.
Tech starts with keywords.
What does it mean?
I want to sell digital marketing courses online, so I would definitely start my title, my mentor and
my description with digital marketing courses.
And this way I have also made my domain.
So it basically means that I have optimized my domain, my title, my key in description and also each
one tag.
So according to Morse title, TIKES starts with a keyword, tend to perform better.
So definitely if you are optimizing for keywords, you shall put it into the beginning of your title
and you shall.
I or yours in description.
Take Šemeta description, because this can greatly improve your clickthrough rate.
It will appear in Google search and the click through rate has a very positive impact for your ranking.
So even the description tag doesn't have to include keyword.
It shall have very positive impact in the click through rate and click through rate is extremely important
for us.
And then of course H1 one like second title tags.
So if you can please use it, please put it into the H1.
It means into the main title, into the beginning of your page.
And again, if you can place the key word into the beginning of the title itself.
And now what does it mean, this T.F. idea.
So it's simply a very, very sophisticated method of
recognizing, understanding, connecting the content together and recognizing you as expert.
So it simply means you shall use your keyboard five, six, seven times in your Web page and you shall
definitely this is very, very important create high quality content because Google now is using so
many algorithms and it's really hating duplicate content, it's really hating computer generated content.
So this is really important for you to understand, to use the keyword, but do not stuff it, just
use a natural way and create high quality content.
And this continues into content lank.
And this is this is a mega mega import and we are talking about it all the time.
Content with more words can cover a wider bread and are likely to get more links to get more value.
People spend more time on your page, people click through your page.
People like Carella.
This is very, very important, this link, because Content Blank is also very, very good that you
have a longer dwell time that people do not leave your page.
And definitely Google content is the most important for you.
Also, if you are reaching out people for Bakk links, nobody, nobody likes, you know, to link to
-- content.
So length of high quality content is very, very important.
And so the magic is the golden key for you.
And I also want the Google likes that image is table of contents admins organising, well, your content
into parts on your page with a very clear he thinks with very clear messages with clear like H1 or H2
with keywords and also with Alisi semantic what it means.
So what that are close to the field you are writing.
So that say if I create the ultimate guide about bathrooms, building and creation, do it yourself.
I have also key words like bus stop shover CubeSat mirror mirror cabinet was you Bazine, Bazine Cabinet.
So these key words connected to your content are very important for you.
And of course, keyword density.
I want to suggest to use keyword in your content five, six, seven times and also use, as I told you,
Alisi keywords but never, never staff the key word.
Use it in nature.
Only if you will be stuffing your keyboard into Tyto in the matter into your content to match your keyboard
will be everywhere.
You will get penalised and you will be done.
So doing natural way.
And as I was telling your Alisi Luckman.
Semantic indexing keywords is a must, it's the same for you.
So Google can understand what is the content about?
As I told you, if I want to help people to build bathrooms, I would use also LSI key words like wash
basin, basin cabinet or cabinet and stuff like that.
And what's also exciting and what you shall understand this Alisi keywords are very, very useful in
your title and description back in your method.
So let's say you want to create the time to build your bathrooms with a new basin cabinet and mirror
cabinet.
So it means that you put your Alisi keywords Owasso into your title and description.
This is very important because Google can understand that the content is really about bathrooms so it
can find content connected to bathrooms because as the example says, Époque and the computer époque
can be watch, but it can be also the fluid.
So the content connected to your web page is very important for Google.
And again, again, as you can see, everything now is going much more deeper into page quality, content,
quality and the like.
If your page covers topic in that, this is really, really good for you, because as you can see,
the more in-depth you cover the topic and the more high quality content, the better organized content,
better in-depth it is, the more it is useful for you.
And this is really, really the golden key to everything, so I would love me to talk about it once
more again, because this is like the opening everything.
This is the golden key.
This is the golden chamber.
It starts with number 15 and it continues, as you can see, up to 21.
So the great content with the great title description, LSI, key words means connect it key word to
your content and in-depth explanation.
Long content is something very important.
And the.
Page speed is, of course, important for you, and it's good that you use like I was, for example,
using a cash system in WordPress I'm showing through.
But of course, if you create a long con, then with videos and with a lot of pictures, then.
It can go super fast, so I was checking different videos, different studies, and of course, a long,
long, long content is slow, a little bit slower.
But still, Google likes if it is optimized for speed, if the images are smashed, if you are caching,
if you are optimizing your JavaScript, see, for example, the best way is simply to use the fastest
cache I am showing to you.
And of course, loading speed to Google is double checking on loading speed hours of the chrome.
And this all can have very positive impact for you.
But high quality content is the best because if people are wiling to stay a little bit longer because
they are excited about your content and they stay on your page, this is the most important.
So I will not do a big, big, big thing about the speed.
If you are using fastest gauge and you are smashing the pictures, there is not so much to be worried
about.
I would be more worried about the high quality content and AMPE is simply technology for a mobile version
of Google that you can use.
It can give you some positive extra power, but I don't think you really need to develop it unless you
have a team of developers.
Then this mobile technology AMPE is very good for you.
But I would say just that your website is running great on mobile devices is great.
And of course the entertainment is always good if people are searching how to build a bathroom and I
craniotomies guy and they stay on this page and everything is meshing together, it is great if I corradi
or the made guy to copy writing on my digital marketing courses online and people will click into it
and they will say this of course is very, very positive.
And now, as you can see, why the new Google, this animal, whatever you call it, I don't know how
to read it, Siri simply Google can understand your content so you can forget about creating content
for content.
You have to create high quality content.
You have to really, really be No.
One person in content creation.
And please forget about duplicate content, never, ever duplicate your content.
Even if you have e-commerce website.
And this is really massive job, you must describe your products as unique descriptions or what you
can use Escalona contacts.
We talk about it in depth in the e-commerce as your guide.
This counternarcotics tax is something you shall definitely use.
So let's say you are selling Adidas shoes in the same design in many sizes, many colors.
So you have 30, 40 pages when one shows and the same the same description.
So what you shall do, you share the main page, let's say with white shoes in 42, you shall like use
the economy to take that.
This is the main page.
And the other pages are the similar versions of these pages with another size of the shoes.
And another important point, we talk about it again, again, again, filename always name your pictures,
always described your pictures with text and with description.
Caption I'm showing this in WordPress.
Definitely image optimisation.
Describing your image is naming your filename images is something you should definitely do.
And then, of course, another very important point Google really likes when your page is fresh, fresh,
fresh, you like fresh fruit, you like fresh coffee or fresh tea.
And Google loves fresh then.
So if you create the content and then you do not that your content for many, many years, this is something
very, very unnecessary for you.
What you should definitely do, you show great content that is updated, so you shall return to your
account.
Amusia update your content, you shall revise your content.
So content of dates is not just fixing a typo.
Let's say I would create a fantastic guide about copywriting, so I should definitely develop this guy.
I shall definitely do my best to create fantastic guide and I shall update it.
I shall create new sections.
I shall give new advices.
And this is also connected to historical page updates.
Yes, yes, yes.
If the page is updated every week or every month, this is all positive, you know, because I would
really say you love fresh food.
Google loves fresh content, people coming to your website, they love fresh content.
So you should definitely take care of your content.
And first, 100 words are signed for you.
You should definitely, definitely put your keywords into the beginning of your content, because Google
can understand as well as your new visitor that he has found content he is searching for.
And you should definitely use your keyword in age to age free tax, because if you bought your keywords
or your keyword also introduced subheadings and he thinks this can have Google to understand, aha,
this page is really, really, really about the content so we can really trust the content.
So this is something you shall definitely do, and then if you are out pounding the links, you should
definitely do it.
But be very, very, very careful.
You must go with your links out of your website to high quality trust for authority websites.
So if you want to build your ALDERETE, you must create links for other Web sites that are high quality
authority and also content of the pages.
Your link is rather on Sicignano, so be careful.
If you are selling shoes, you shall not create links for fattiness.
You shall trade links for shoes.
If I am talking about digital marketing and I create fantastic guides about digital marketing copywriting,
so I shall definitely create links for SEO marketing hype and content marketing hype.
And the grammar and spelling is important also for Google because Google is thinking in the matter of
your visitors.
So if you are creating content, please, you must be sure that this content is really high quality
and is also very important that the content is original.
This is very, very important.
You shall never, ever copy paste another than you shall never, ever steal content.
You shall never, ever use computer generated content.
You must create high quality content yourself.
So original content.
Yes, yes.
And mobile friendly.
Yes, yes, yes, yes, yes.
And if you do not have mobile friendly website, you should definitely rebuild it.
I am giving you a complete guide for our Avatar and Mobile First Index.
Simply remember mobile.
Mobile, mobile.
Yes, yes, yes, yes, yes.
And if you can, please avoid any hidden content on mobile devices.
So this is important.
If the person has to click, you should definitely try your best to show the content on the mobile if
possible.
Because, you know, you will not get a paralyzation battle, Google will probably not index not count
this content and you want Google to.
Use all your content so all your content shall be visible on mobiles and of course, like supplementary
content is a great indicator of pates quality, but it's not something really to make a big body if
you can create currency converter loan interest calculator and this all will be mobile friendly, it's
good for you.
If you can please avoid hidden content behind TAPS, you might not get indexed discount.
And also, please be very careful.
You shall create outbound links, the links to other websites, but not to really hundreds of thousands
or tons of outbound links who shall create nature outbound links, let's say five, 10, 15, 24 page
depending high quality, long content.
Ukraine and Mordini.
There are pictures.
Pictures.
Yes, yes, yes.
Yes.
High quality pictures.
High quality graphics.
Yes, yes, yes, yes.
And we did video from YouTube.
Yes, yes, yes, yes.
And also, you shall take care of like links inside your website, because if you create value, your
internal links that are pointing to page you want to support, this is very, very important for you,
and especially if you have some quality, high quality pages that they have already high quality outrating.
So you shall definitely create quality internal links pointing to pages you want to support, you want
to boost.
And internal links are very, very important and you share a wide broken links.
You should double check always your website.
You should double check Google search console.
We are spending nearly three hours to help you to understand and use the Google search console and you
should definitely use a Direxion.
It's a plug in free plug in that you can use easily in a WordPress.
And if you remove some pages you should definitely like.
Correct, direct them.
And also please be sure that you use some big fonts like fifteen, sixteen, seventeen reading level
is important that like people can easily read and also it can really help you.
It this also second point is that you shall be sure that you like explain like the content if it is
for a beginner or like intermediate or advanced.
So for example you create some alternate guides for building your bathrooms for beginners people.
They have never built their bathroom.
So you shall market.
That's beginning whenever I feel I layings.
Well, not really hard to you if you use them natural way and if you create a fantastic content about
s.m Raasch and then you use multimedia videos, written content, and then of course you use your aphelion
link.
This is of course OK.
But if you have some let's say --, I feel I signed the dishwasher definitely on y.
You should definitely create high quality content and like if you are using Abbadi, you don't need
any coding skills, you will not have any age errors.
But if somebody is creating website for you, you shall be very, very careful and avoid or HTML at
errors and of course domain outrated.
That's why you need to build high quality content.
That's why you need to be able to reach out people because you can only reach out people.
If you create high quality content, then they will be happy to give you a link.
And then of course this will build your domain outrate.
This will build your bajpayee shrank outrated.
And this is a very, very modern by.
You can never reach it without high quality content, so to build your domain authority and venturing
out it, you really need to create content.
Otherwise you'll never get the back links.
And of course, a long, long, long length of your website address is not good.
So let's say our creator.
What page about copyrighting, so I won't just name it copyrighting, so as you can see, like short
is much, much better and also the Depass shall be very close to your page or you shall have many internal
links.
And this is really, really good.
And OUSA, as you can see, Google is more and more developing the different patterns to recognize if
really you have human anteaters, if you have a human generated content.
So definitely human generated content, of course, is something you shall do.
And also, what's very, very important for you is to understand that creating content, you know,
is great.
And also, if you are getting back links from like outrated websites from page category that is about
your content is very, very good for you.
Let's say I will create a new page about copywriting.
So definitely I will be reaching out people that are.
Having then about digital marketing, about copy writing, and I will be asking them for backlashing,
and of course, if you are building a block of WordPress, facts are very useful for you because they
can help you.
And this is our Golden Complete five.
You are placing your keywords into your website address, into your website domain, into your title,
into your description, into your šemeta, into the H1, H2, into your content and also into your you
are how it can help you and also do string is something important as you can see this, but.
Can navigation this navigation is something very useful for you and of course, using these sources,
using these references can help you saw if you are like using references, citing these sources.
This is very useful for you.
And I, as I told you, are organizing your content into the bullets and into the numbered lists.
This is very, very useful for you and you shall definitely do it.
So this was the first part.
I am so happy to share this magnificent overview video.
So I believe if you continue in watching these videos, you will be ready to reach fantastique or Diarmaid
success.