My dear student, welcome back.
I am trying to make this strategy more like sets of devices, not really just reading it.
So I hope you are enjoying it.
And it's really challenging topic, but I believe very, very useful.
So right now, of course, site map, we created the Deseo Yost's.
So this is fine with us.
And as I told you, you shall not really create too many outbound links.
So it's quite natural that the links shall be like five, 10, 15 to some really good sources, trustful
sources.
What's really good for Google?
Let's say you create a content about the digital marketing.
So let's say I have the website digital marketing courses online and I create some really good guides
for Facebook, ads for copywriting.
So if Google can see that these landing pages are doing well, both for Facebook ads, for Facebook
marketing, for copywriting, for a copywriting guide, this is something a very, very positive for
Google.
And of course, Google likes fresh content, the site audio.
So if you have some order pages and you update them, then this is really, really Google, something
that is very important, that you update your Google content and you update the content for your users.
And as you can see, if you double check a Google quality guidelines, like it's really good that the
main content is visible, so it means that you start with the main content directory.
So let's say big picture in the beginning is killer.
You shall definitely use pictures and media, but you should definitely start with high quality content
or you shall start with the video with some nice tax introduction.
So people start reading and they can play your embedded video.
And also there is not so much to talk about park domains.
What what's really good is for you useful content.
You should definitely try your best to use quality content and use a condom.
What does it mean to useful content is simply a content that can bring a great benefit to people.
People like to use it.
It's helping people to use it and people simply know what to do.
This is something very, very beneficial for you.
And now you will talk about side the other factor.
So it's more connected to the organization of the website and of course, about the value, about contact
architecture.
So on is that it's more complex and of course, it's more connected to your website itself, how you
have created your website.
So right now, if you double check, for example, my website, so you will definitely tell me we shall
create a contact page about page privacy by page.
So all this is very important.
So value insights, unique value.
This is really great and you should definitely like concentrate to bring value to people and how people
contact us.
Page is very important.
So Google likes when people know who is this person and of course, what is your e-mail, phone number,
contact, phone address, especially for local business.
The clear map, clear address, clear phone number, clear email is very, very important.
And of course, domain trust.
Terang is important for you, but you can never build it without high quality content because without
high quality content, people will not share your content.
People will not give you links.
And even if you send 10000 outreach emails, if your content will not be high quality, you will not
get high quality back links and then you are unable to reach trust, rank and domain trust.
And the same is like site architecture, so it's quite logical that you should organize your menu,
especially if you have an e-commerce website, you shall organize your e-commerce website into logical
architecture, into like a logical, logical kind of understanding.
Let's say if you are selling bathrooms, of course, you create the site out of texture that you offer
bathroom furniture.
Cheverton Closure's.
Charlotte, you said bus stops, massage bathtubs that you give them by your website, Logica architecture,
and of course, updates, updates, updates.
Yes, yes, yes, yes, yes.
You shall keep your website fresh and you shall always create great updates.
It doesn't mean that you just create a new content.
It means that you also refresh your old content.
So let's say you have created your ultimate guide about purchasing a new car and this is ever changing
topic.
So you can always proceed.
Updates and map is very, very important for you.
But luckily I have given you the full support with Cereal's so you will get your assignment always fresh
and always updated.
And also, this is why I am talking so much about Web hosting.
I have personally offered to you, for example, Blue Horse, and I am not telling that you shall go
for a Blue Horse.
Try posting.
You can choose whatever web posting you like, but sometimes it's not good for your SEO to choosing
the most like affordable web hosting, the cheapest web hosting because the site uptime server location
SSL certificates to be included in your Web hosting.
This is very, very important because you need your website to be always ready for people.
You need your website to be stable, you need your server location to be good.
So if you need to reach out people from the USA, you need to be sure that the location is perfect and
never boasting is providing a really good service in the USA.
And if you have a worldwide project, you need to be sure you are using CDM.
So you have the website servers or across your globe and you need to be sure that the Web hosting the
SSL certificate is going because as you can see, SSL certificate is really big ranking sigma and Google
is really, really insisting to give ready trust for secure connection and the same or what's so very,
very important that you create privacy.
Baoji service pages.
This is really good.
So like privacy, Polisar is very important for Google and also for Facebook, because without privacy
policy, you can't even create lead generation ads you can create lead generation for because you can't
get leads for Facebook without privacy pages.
It's also very, very important for your trustfulness.
So definitely privacy pages and terms of services is something very important for you.
The same never, never use duplicate content and never use duplicate the meta descriptions.
This is something you should definitely avoid and you shall always create the unique content and unique
method descriptions.
And as you can see, breadcrumb navigation is this this is very important, so it's very useful for
the user to understand, but it's also very useful for the Google to understand your content.
As Google is telling, Google Search uses breadcrumb markup in the body of Web to categorize the information
from the page in search results.
And then again, we return into mobile.
Yes, yes, yes, yes, yes, please optimize your website for mobile and please be sure you have fully
optimized page.
If not, please create a new website via Imada as I am giving you the complete guide.
Or please optimize your mobile website.
And then, of course, you shall create content for YouTube.
I am giving you the complete guide for YouTube, including the YouTube as your video as CEO as well.
I am giving you the complete video production, of course, as well.
I am giving you the complete guide, how to set up YouTube, how to create YouTube links, how to create
YouTube profile, how to upload your YouTube video.
And this is something really, really important for your.
And you can see that YouTube is getting more and more traffic from Google because Google, of course,
owns YouTube and YouTube is highly, highly supporting, like to get you more positions in Google.
And if you create great videos, it's really positive for your Google search.
So now what we need to understand is also that it shall be very useful to use your side and it can be
really, really important that people are not leaving your side.
They are staying on your website.
And it's very easy to navigate, to click through a menu, to read the content and to understand the
content on your website.
What's also very, very important for you that you can use Google Analytics, Google search console
and you can use the information from Google search console and using the Google search console, using
the devices from Google itself and fixing the information that Google is advising is something that
is a very positive result and a very positive Google search ranking factor we are talking about there.
So I am giving you the complete guide for a Google search console.
And this reputation management is very, very important.
Get reviews on Google, TripAdvisor, Facebook, use any kinds of reviews directly from your.
Clients create videos with your clients when clients are recommending you forever use revenues for their
views.
Yes, yes, yes, yes, please use them, use them, use them and get as many positive reviews via social
media, via Google my business, I am giving you the complete guide to Google my business.
So please build your reputation because this will give you great success.