Another great point is to delete that white pages, and this is very important because people often
think I need to have as much content as possible.
No, you need to have as much great content.
You need content, high quality value content as possible as you can see.
This is a great quote from the representative of Google narrowed, narrowed it down as much as you can,
don't create low quality and no value add pages.
It's just not worth it, because one thing is that we don't necessarily want to index those pages.
We think that it's a waste of resources.
The other thing is that you just want to get quality traffic.
If you don't get quality traffic, then why are you burning resources on it?
So this is a very, very important and also condemned rate them by someone that lives and breathes for
your Nesha is very important.
So if you, for example, really love how a lifestyle and you create a content about how it's a lifestyle
and you live in it, you will love it.
That's something you shall crave.
And if you are a nuclear engineer and you might write some great article about it, that's great.
But you should do what you know, what you like and what you love to do.
And, of course, user experience, this is very, very important, but I personally believe with Avatar,
you are settled very much.
Of course you need to at pictures, of course you need to add to videos.
Of course, you need to create the content.
But the user experience is so very well prepared for you.
And this is just a case study, just improving the user experience got the traffic to 160.
Percentage more so this is all but content that satisfies search in that this is really important because
if people are searching for something and you give them the answer and they are really happy on your
page, they stay on your page, they read the content, they watch the video.
This is what exactly Google is wishing.
Your page has to be exactly what a Google search wants, or otherwise your page will be buried on the
chart, page or position 221.
So you need to be a position one.
You need to give people what they are searching for.
So you need to think what this person really needs when somebody is searching for a lifetime.
Why are you in digital marketing?
What does that mean?
So you need to think about it and create the correct answer.
And basically, what's also important is to think about it, because this is a great example.
So, for example, people search for something, but they don't mean that they want to find article.
They, for example, want to find out, too.
So you need really to think in the mind of the person searching for the content.
So, for example, this great, noble gentleman has created a comparison of the top Becklin checkers
on the market.
And it was a great thing for them that he wanted to get the position for Becklin Checker.
But after a few days, he decided to check out the Google search and he realized that first page results
are tools.
And this is the point when you have many, many great tools.
People are searching for a tool.
You can succeed with the article.
So it's very, very important.
What is the search in 10?
And basically, there wasn't a single blog post on the first page.
Fortunately, he got the rank for a long tail version of that key word best becklin checker, so it
wasn't lost, but you need to think about it.
But it's always good to spend time looking for a surge in them because your vote always decide correctly.
But this is what I really love.
This is something that's most important for every every your SEAL practice.
It's the most important for your Facebook ads, for your Instagram ads, for your Google ads, but especially
for Facebook and Instagram.
I am now working on a project in Scandinavia.
And every day, four times, five times, 10 times, I am checking my click through rate.
And I must tell you, it's a difference because I am putting in Danish kroner.
So everything in Denmark is very expensive.
I can tell you everything is pretty expensive in Denmark and it's a major difference if I have the click
through rate 10 percent each, five percentage, three percentage or one percentage.
So for dynamic retargeting with collection, if I can reach even 10 percent, I can pay 10 times less
money.
So click to rate is.
This secret mega mega power for all your CEO, for all your Google ads, for all your Facebook ads,
for all your Instagram ads, and it's the same S.A.S., you should really always put a lot of focus
on it, because if people are more click, you'll make more money and you'll pay less money.
So first, it is probably Google ranking factor.
I can 100 percent guarantee it is a very strong factor for Facebook ads and for Instagram ads for these
free kinu rankings.
This is very important.
So I am pretty sure it's the same with Google and Assembly.
It can drive more traffic because if people 10000 times are searching for digital marketing, but they
click just every one percentage of it, you just get very tiny traffic.
But if you improve your tie the meter and you get click through rate 10 percentage, then you'll get
1000 people and that's much better.
So one of the points that sometimes can be useful, but you need to test it.
It can be questioned the thanks, it's not always and it's not like the golden rule, but you need to
test that because there was the analysis of five million Google search results and.
One of the most important point is that question based stocks get more clicks, even like according
the analysis, it's fourteen point one higher organic click to rate.
So it means that you should really test questions in your tech.
So, for example, people are searching what is it, this nofollow link, what is it?
And so just write what is and no follow link.
Here is a simple plain English answer, and the people click on it like crazy because twenty seven percent
each click through rate.
This is really great and this is something fabulous.
If you reach it, it's a great success.
Missing mental descriptions, if you have already created a block, if you have already created a website
or e-commerce, you should really be sure that every page has a unique mental description because you
don't need to write.
One hundred percent of the time, the best description you might don't have time or energy, your creativity
for that much is right.
Having a description, it's great.
And as you can see, there is a study, six percent more clicks you get if you carefully fill out on
your descriptions.
And for example, if you use Shopify, you can get the plug in.
If you have e-commerce solution and you have too many pages and you don't have time for it.
I saw personally you just place a plug in to Shopify.
It creates unique descriptions into mathaf for you and it is immediately very positive results for you.
And like, if you already have the upside, you shall consider to double check your wages and to proceed
as your out there and really add descriptions for pages that do not have them.
And this is a big topic.
This is a really big topic, we spend a lot of time with the rich snippets in this course.
I am giving you complete explanations.
I am giving you examples and I am giving you all the quotes.
So just to give you some more overview, rich snippets can help you for click to read Suffering's.
But this is this rich snippet.
So this is the review.
So this is the review, each snippet and this is something you shall use if you can.
And what's really great is that this frequently asked questions.
We have already spent a lot of time into strategies, but you shall always try, if possible, to place
only your website into your blog, frequently asked questions because then, as you can see.
Go, go, go and put the north on in the first position of the search, but you can also get questions
and answers directly on Google and that's really building your alliterate.
That's really helping you.
And it can also greatly work for.
Google Voice search, so this is another point.
So you shall always great frequently asked questions and answers if it is possible and it's natural.
And you can also double check the schamus set up correct usage, but we have a complete section about
it.
So you just know that there is Google structure dot that this thing tool right now.
And this is completely OK because you can always jump into our same rich snippets section.
This is a little bit tricky because you need to be careful about this, because emotion in your title
tag can greatly help you, but you need to do it a clever way because it can help you if you do not
use the power of words.
But if you use both emotions and power words like superb, turbo, great, you insane, and then you
even put their emotion, that's a very, very negative.
So you need to decide either you put emotions or you put power words.
And in my opinion, it's better to use the power of words.
Because when you have, like power, words and emotion, you out something like Big Bang.
People do not trust you and you you are standing for them and they do not click on you.
So bottom line, right.
Detect.
So it's some emotion, but avoid terms like insane and powerful that can make your title look like Legba
or on the other side you can use the word insane or powerful, but then you do not put the emotions
into it because it's too much for people.
This is a very, very interesting current year to title and description, you can see there are many,
many instructors on you than me and they have very, very old courses like 2016, 18, 19.
But what they are doing, they are always renaming that these are the best 2020 ever, guys tutorials
or 2021.
So they are always adding the year and this way, of course, they are greatly manipulating people because
people think that this is the latest.
Call them so.
And then you go to some reviews and you are reading that in the revenues that the students discover,
there is content from 2016 so that you shall be also careful on Udemy that somebody is promising your
latest content.
But this content can be even five years old.
But back to the to this topic, current year to titre.
Yes, yes, yes, yes.
Great example.
Link building for CEO, the definitive guide 2020.
Adding the year to your title and description won't make a breakthrough, but it can help, especially
for content that can go out of date really quickly.
So, for example, somebody is searching for a silico philosophy, doesn't need something that came
out last month.
But for a keyword like best smartphones, people want to make sure they are about to read something
chrome and adding the here to your title and description makes it clear that your content is up to date.
So please, if you are writing about app today, topics always use your current here and now we are
going to dive into on page user experience Google searches, interact with your content.
So we especially need to keep an eye on dwell time and bounce, trying to explain what is the very,
very bad, not the good, extremely to avoid.
Always bounce right.
People come to your page and then leave it immediately.
So your page must immediately be attractive and have a very strong introduction.
And then of course, dwell time so people stay on your page.
So you create a content, you create a video, people come to the page, start reading what you do with
they day, stay on your page as long time as possible.
So this is the most important.
People shall never leave your website if possible and be Bashour.
Stay on your website as long as possible.
So I am so excited to share this with you and I will see you in the next video.