My dear student, welcome to this great section, first of all, I would love to explain that if you
have just a website for business or small e-commerce or blog, you don't need to understand all of these
perfectly.
This is some more and if you want to become a consultant or if you want to understand more in depth
technique as CEO or if you want to become really the perfect person to get a position as technical as
your consultant and as an overall understanding all what you need in a CEO.
So basically, if you just want to understand your business running better, you might leave the section.
But overall, it's good to understand this.
It's good to know.
So let's dive into it.
One of the best tools you can use and you do not need to pay for it is Google search console.
So you have a complete section about Google's search console setup, screen recording strategy.
So I just quickly show it now.
So basically, it's a great tool from Google that you get for free how to activate that you get in the
CEO's and also in the Google search console section so you can overall see your performance in Google
Search.
So you can see this project needs to develop much more.
You can see and Google can double check any address for you.
And the more simple than you just click through it.
You can see that the double check, everything is valid, but you can see the side map you can easily
place.
It's so when the you used it's always side map index.
It's this is a.
And then, of course, you can double check your speed.
This is quite OK, then you can double check your mobile so you can see we have to improve two pages.
So Google will tell you, for example, that you have like the click of the elements to close together.
So this is really, really great, you can do a page test, you can review the snippets.
So this we have also to correct the Google will always tell you what you shall review how and why.
And this is really, really great.
So you can see it, will you, and show you the code itself, how you show.
Look into the code or your developers.
You shall look into the code.
Then, for example, if you are using windows, so we have been using 13 windows, this is everything
OK?
And then it's always good to click on the actions and the security.
But I will not really dive in because we have a complete section about it, so this is just the introduction.
And then also what's really great is that this is a mirage.
This is also very good because it gives you immediately like the site outdate overview so you can see
how your page is doing and issues and you can go through it and you can know how to proceed.
Corrections of your website immediately.
And this is really, really good.
So this everything is OK and you can see this is the most important thing is really house and this is
very, very important.
And basically, it's like always, you know, how you can update your website and how you can do it
better.
This is an example for e-commerce.
So this is something you need to understand more about what is really great about this as a mirage,
that it will tell you everything and what you shall do, how you shall do it.
So it will even explain to you why different points are important.
So right now, what we are going to do, we are going to understand more about controlling indexing
site maps, duplicate content, structure, that language.
And much more so for a softball, like what's the most important, of course, it's the side structure
navigation.
This is maybe the most important.
And of course, indexing, caroling, duplicate content, page speed, but.
I'm showing how the.
Proceed, great speed optimization, even without coding in the website Gracian, and then we get some
more.
So the most important is to understand and the CEO for like means also that your website can be crowbarred,
indexed by Google, and then you have a correct website architecture.
This is really, really important.
So you need to be sure that Google can really read your website, understand your website.
So the point is that if you Google is coming to your website and it can't really read it, that it can
be a big issue for you.
Of course, if you have created your website on a WordPress about using serios that I am giving to you,
then you are safe and set up and everything is OK for you.
But all in all, I would love to explain more.
As you can see, the Google is coming to your website and you really need to index all your pages.
And this is just a little bit surprised because we need also website to be mobile optimized and luckily
just using the Google search console that we will be covering in the next section, you will get great
advice about Google search console.
And what's really important is this duplicate content and of course, fast loading.
But I had a question from my student that he is thinking to delete some of the content from his page,
so.
I would not really recommend this, so maybe you can't make your website super fast loading, but if
you have a great content, then it's so much better to keep the content and your website to be quite
while loading.
So how can you improve it?
Of course, the site map, this is very, very important.
So this is basically what we are doing is using the CEOs.
But if you have some big e-commerce project, this is something really important for you, then, of
course, site architecture.
So you need to really build while your menu, mega menu and of course, internal linking.
And then, of course, the correct structure of your website addresses, as I am showing in cereals.
And then basically the most important is this duplicate content or very thin content.
So you should really avoid having a lot of duplicate content, and especially if you are using e-commerce
project.
You need to use economic cutbacks, but we have a complete section for e-commerce.
This we will explain in depth in this section.
So, first of all, the most important being structure and navigation.
This is maybe the most important because you really want to make your website well organized.
And I am talking about it also during this course.
Many times it's not good just for the visitors, it's good also for the CEO.
And the point is that you need to really build your website and your titles and your links and your
content in a way that is easy to understand to a human.
It's easier to navigate in it, and it's organized this way.
So imagine this is your front page homepage.
These are the categories and these are the products, for example, if you have the e-commerce website.
So this is very important and it's also important for the keywords that you can and very well organized
keywords.
So once I was consulting really big project that was going to be launched and I have created a paper
and it just I decided what shall be the main category pages and then what shall be the subcategory pages
and of course the landing pages for the products and for the filters.
So thinking about the structure of your website is not so hard when you have few pages.
And the more like it's important if you really build the big website or you are a Step-By-Step building
new and new content for your e-commerce, then you need to pay attention that you really correctly recognize
the links and the website itself.
So this flat organization is very, very important, as you can see, so people can really easily go
through the website.
ALIZADEH The menu is very, very important.
And the Internet links are very important.
So Google can easily crawl.
But it's also very, very good for.
People so they can easily find what they need for e-commerce.
We have a complete section about it.
So this is just an explanation as you can see them.
It's not good just for people, but also if Google is scrolling your website, it can easily go to each
section and it can easily index all your pages.
And this is a very, very important, especially if you have a really big project or you are creating
more and more product pages for your e-commerce to keep this in mind, because as you can see, when
you are building a project, you can easily forget about the site's structure and then can happen this
massive structure and it's going to happen quite easily.
So it's always good to create a table, to create a table.
And I think what are the categories?
What are these subcategories and what are the key lending pages?
And basically, this can happen easily that the Google will not come up to your pages, not indexed
them, and you will lose the traffic.
So this is called orphan pages into the pages without any internal links pointing to them.
So.
As I was telling you, one of the best tools to use is this site ordered from Semira because this is
really.
Great curling and doing all the all the work for you, so you finally see what you shall like.
Corelli Correct.
What are some Shinoda issues while they are just warming so you can see all this technique it can do
for you and you don't need even to understand.
So, for example, you click on it and you you can just easily get always the help.
So another great tool is using this a harrex.
This is also good because we just click on this side or did and like you can immediately see the general
overview of your side structure and if there is anything, you shall improve.
And I also like what is very, very important for you is to keep some consistent structure.
So, of course, if you have just some very, very small upside, it's very, very easy.
But if you are building e-commerce and it's growing, you can get easily lost in the structure of your
website.
So that's what's really good is, for example, to use this to.
So just follow this address and you just.
Both parties under different categories, so this can help you a lot.
Because as you can see, Google search results are provided at page five, but really Google likes to
understand over all the content of your Web site and the organization of your website and also what
you can see that Google likes, you know, to use something like breadcrumbs, navigation.
So.
The pages, you know, so as you can see in this, you can just right side, then you can write your.
Website dot com, slash your category, slash your category, and you can see the results in Google.
And this is very, very good because then you can easily understand and see if everything is index and
doing well in Google.
And it's really, really, really good.
And I also want to you can see you just ride in the Google search and you can see if you are appearing.
Wow.
So Brett Kalif, OK, sorry, bread crumbs, navigation, this is really, really great because if you
are using them, it can help you very much for a CEO.
And the point is that Google can much more easily understand the structure of your website.
And this is helping greatly.
So, for example, in Amadi, you can just go to the ten options and activate the breadcrumbs in one
click.
And this is really, really good because it's good for people to understand where are they?
But it's also very, very useful for Google to understand the overall structure of your company, the
website.
And also, if possible, if it makes sense, and especially if you are creating a lot of content on
your blog or especially in the e-commerce, the breadcrumbs are really, really useful.