So now we are going to get into the most exciting stuff, how to get more organic traffic and how to
use the power of performance report song because we have to use it.
We will show you how you can do it and how you can really boost and supercharge your SVO.
This is absolutely fantastic to this Google search performance tool.
But let's start what is it?
The performance report in Google Search Console shows you your side's overall search performance in
Google.
This report not only shows you how many clicks you get, but also click through rate to ranking positions
and also more search and analytics are replaced.
So, yes, a lot of data on the site is the same, but there is much more cool stuff.
The new version, what's really great is the update, you know, because in the old search analytics
report, you could only see search that up from the last 90 days.
But now you get even 16 months of data and this is fabulous, like for all SEO junkies like us, 16
months of data is like opening a present on Christmas morning.
In fact, we used to pay up to.
To automatic appeal and save our old Google webmaster tools that the.
Now, the service, we got it for free, so the most important, how to supercharge your click to rate.
How can you improve it like we did in the last chapter?
We are going to walk you through a real life case study.
Last time we looked at an e-commerce site, now we are going to see how to use the Google search console
to get more traffic to a block.
Specifically, you are going to see how we use the performance report to increase the sides, click
to rate by incredible sixty three point two percentage.
Let's fire up the performance report in the new search console.
First of all, find pages with a low click through rate.
First, highlight the average click through rate and overage position tops.
You want to focus on pages that are ranking five or lower and have a bad click through rate, so let's
filter out positions one to four to do that, click on the filter button and check the position box.
UNSCOM felt a box above the data so we can go ahead and said this to greater than four point nine,
as you can see on the picture here.
Now, you have a list of pages that are ranking five or below.
According to advanced ranking position five in Google should get a click through rate of around four
point thirty five.
As you can see on this picture and overview, you want to filter out everything that's beating death,
expecting to click through rate of four point thirty five.
But you can also focus on first positions, of course.
But this is the real case study so you can see how you can truly benefit yourself.
But of course, you need to find what is the most surreal moment for you and for your business or for
your clients.
So now we are going to focus on pages that are underperforming, so click the filter button again and
check the click to read box, make sure you leave the position box ticked.
Then said the click to rate filter to smaller than four point thirty five.
So now you can see we are aiming for.
Positions five or worse and click through rate for thirty five or less, so what, we got a list of
keywords that our ranking five or lower and have a click through rate less than four point thirty five.
In other words, keywords you could get more traffic from.
We just need to bump up their click through rate.
So let's see if we can find the keyword with a lower than expected click to rate.
When we scroll down the list, this keyboard sticks out like a score, Tom.
Best helmet Brant's.
One thousand five hundred and four impressions and only 43 clicks, oh, I know that I can do better
than two point nine now that we have found a keyboard with a bat click to read, it's time to turn things
around.
Find a page, as you can see.
Click here.
Next, you want to see which page from your side, the ranks for the keyboard you just follow.
To do that, just click on the Quarrie, went back, click to Right and click BeeGees.
Step three, take a look at all the key words that this page rings for.
There is no point improving our colleague to write for one key keyword, only to mess it up for 10 other
key words.
So here is coming.
Really cool.
The performance report can show you all key words that you page ranks for, and it's super easy to do.
You just click on a plus new.
In the Togba and hit the page, as you can see, saw here, and we continue, then you enter the address
you want to review queries for, as you can see, bingo, you get a list of keywords that page rings
for, as you can see here, as the example.
You can see that the page has shown up over four thousand for forty two thousand.
I can't even spell it.
It's so incredible.
But until you get around one thousand five hundred clicks.
Oh, my God.
Let's dive deep into the optimization.
Copac Lake's total impressions average click through rate, average position, so this basically to
write is pretty bad across the board, not just for this particular keyword.
And now the most important, it's so easy to do it, optimize your title and description to get more
clicks, I have a few go to tactics that I use to bump up my Gleek to rate, but my all time favorite
is paddleboards.
What are PAM Awards?
Pam awards show that someone can get quick and easy results from your content and they have been proven
again and again to attract clicks in the search engine.
Page.
OK, so position page.
So here are a few of my favorite Pevar boards that you can include in your title and description today.
Right now, fast works quickly, step by step.
Easy, best, quick, definitive, semper.
So we aided a few of these special words to the pages, title and description, thick, as you can see
this you can also do using the AC or Yoast.
So the best motorcycle helmet brands right now, definitive list for 2018.
Need a new late want to know what the best motorcycle helmet rents are right now?
We've got you covered with over 20 years of riding experience in our team.
We have road tested and a ton of helmet brands and honored.
The best of the best have made it to our list.
And this is very, very powerful title and very powerful metaphor description.
And now what you need to do, finally wait at least 10 days, then log back in.
Why 10 days?
It can take a few days for Google to index your page.
Then the new page has to be live for about a week for you to get meaningful data.
With that, I have great news with the new search console comparing click to rate over to date ranges
is piece of cake.
Just click on the date factor.
As you can see on the picture, select the date range.
I'm going to compare the week to week period before the time the change to the two week after.
As you can see, date range compare and you can of course, compare.
Twenty eight days, three months or a custom.
Finally filter the data to show search queries that include the keyword you phone in step one.
In this case, best many brands.
Boom.
Wow, we have increased our our clickthrough rate by sixty three point two percentage and it's just
as important we are now beating the average clickthrough rate for position five.
So this will probably have a very, very positive results as of for a good Gurang brain.
And we can increase our positions and get even much more terrific.
You will find that different types of formats work better in different niches, so you might have to
experiment to find the perfect format for your industry.
The good news search console gives you the depth that you need to do chores.
Dat.
How to find the opportunity keywords with Google search console performance report.
If the last example didn't convince you of just how Asam the new performance report is, then we guarantee
this one.
Well, what is an opportunity?
Keywood An opportunity?
Kimoto is a phrase that the ranks between positions eight to 20 and it gets a decent number of impressions.
Why is this such a big opportunity?
First of all, Google already considers your page to be a decent fit for the keyboard or device.
You wouldn't be anywhere close to page one.
When you give your page some DLC, you can usually bump it up to the first page.
And of course, you are not relying on I wiki what volume that's up from third party as SEO tools,
the impression that you get from the Google search console, those exactly how much traffic to expect.
Mining for gold with Google Search Console Performance Report, finding these gold nejat keywords in
the performance report is a simple three step process, said the date range to the last 28 days.
Failed to report to show what ranking greater than seven point nine, as you can see, greater than
seven point nine five nine soared by the impression.
Click on the impression and you get the huge list of opportunity keyboard's.
Here is what?
Do to push those pages.
First of all, cover the topic in insane detail.
Google loves content that covers 100 percent of a topic.
That's probably why the average vote count of page one result is one thousand eight hundred ninety words.
So make sure your content is a beast.
It should cover everything there is to know about your topic.
Kind of like these guide you are reading or you are listening to and you are watching right now.
This is very, very important point.
Improve dwell time with the video, dwell time is the amount of time a Google search spends on your
page.
And when you increase your dwell time, you can get higher rankings, of course, things to rank brain
that are also completely covering in discourse.
Now, you already made your content super in depth, so there is a good chance your dwell time is already
solid.
But to seal the deal at some medals to your page, this the iPhone that visitors spend two times, two
point six times more time on pages with video, and that's a huge difference.
And that is what can make your.
People coming to your website really spending much longer time and this dwell time improvement will
bring Americans into your Essien results.
And of course, there is another bonus video just you can click and you can follow it right now or you
can watch it later.
At internal links for an easy win, adding a few internal links to your page can give a quick and easy
boost.
In Chapter four, we're going to show you how to use search console to optimize internal linking, but
for now, just keep in mind that a handful of strategic Internet links can quickly boost your rankings.
For if you didn't do it, be sure that you will also grab new Bucklings to crush the competition.
We have three key strategies for you and batterings are still gigantic part of Google's algorithm.
So building high quality back links to your page boost its rankings, even everything else stays exactly
the same.
So in this class, we cover automate the complete in-depth link building Bucklings, social media,
Wikipedia.
So please be sure to follow it.
So make sure to bookmark also this, if you will not remember and be sure about bonuses.
And now optimize for opportunity keywords in Google, search, console and ARINC for hundreds of long
tails.
Yes, for example, we sat in this Google Sarang brand and long tails, Keyworth had that.
And it's not that we are going to change it.
But the days of optimizing one thousand pages, around 1000 longtail key words are long gone.
The good news, the best news for you, you can now get one of your pages to rank for hundreds or even
thousands of long tail keywords.
Want the truth?
According to a I, my boss on SEO techniques ranks for four thousand different keywords.
So this is important.
Of course, you go for the long tail, but you don't create one thousand pages.
You create one super page.
For example, we rank on page one for keywords like CEO strategy, even though we didn't optimize for
it.
Why?
Because Google is more than smart to figure out that SEO strategy and SEO techniques are basically the
same.
Thanks to the rank brain.
And if you didn't check the RAM branch it to be sure to do it.
OK, and how about long tails?
Yep, we rang for a ton of them, as you can see, the result, this one page brings us over seven thousand
ways that this amounts from Google.
As you can see on the picture.
So what is the secret?
Well, first, you want to make your content super in-depth.
We already covered that, but it bears repeating because when you publish meta content, you rang for
hundreds of long tailed keywords automatically.
Need a hint on what extra sections to include, just check what keywords your page is already ranking
for in search console, as you can see on the picture, and it is another all to find the most common
questions people ask about your topic, then answer them in your content.
The easiest way to find questions use answer the public to stop your main keyboard into the box and
you again must see a list of questions.
The best part D answer is to give you a shot to rank as a future snippet.
After all, why around number one when you can rank?
No, super zero, it means as a future snippet, it's the best ever.
Fine, hi, impression keyboard's we already showed you how to optimize key that rank eight to twenty
position by.
We also like to look for keywords that are in the ranking, yet still get some impressions.
Here is the example.
Build your own skateboard on the position 50.
That keyword is sitting at position 50.
Yet the page will still seem to how many times which does.
If that many people are visiting the 50 page, wait until I hit the first page, it's going to be nuts.
And now we will go for some more Google search console futures.
Thank you for watching.
You are so great guys, so great students, and I am so proud of you.