My dearest to them, to welcome to this fantastic guide, I am very happy to share it with you.
This is a great guide from Becklin Core, so let's dive into it.
So off page, as is really important for us, and this is everything connected to SEO that is happening
off page.
It means not on our website, but basically across the globe, across the Internet.
And these are of course, back links.
But we need also to understand social signals and especially building our outright day and of course,
branded searches and much more.
So first of all, what we are going to do, we understand the fundamentals.
And then, of course, we will talk about Bucklings and also in the course we dive deep into the Bucklings
itself.
And then we go, of course, for branding and of course, the outrated building and some more great
content.
So let's start with some basics.
So what is it off page as CEO?
It includes all activities done off a website in an effort to increase Deeside search engine rankings
and of course, at this building, Bucklings, but also getting better branded searches.
And of course, the activity on social media is so very, very important for us.
So why is it so important?
Because if we double check all our search in China ranking factors, we can still see that the top ranking
pages have more better links.
They are more active on social media.
They get more shares and they create the content that people like to read and stay and stare.
After 18 years, Gorga is still claiming that the off page SEO is very important for us.
How Page is linked to each other.
Is one well known signal that we use.
And of course, Google is using many, many more like dwell time to time.
People are spending on your website, but definitely links and social activity is very important.
And if you check the Google quality guidelines, it relies on a sides of side reputation.
So this is also very, very important.
How great the reputation you get in different social media and different local.
Websites outrate.
So this is really important, like Google, my business, seab and stuff like that, but this we cover
in depth in the local SEO and the reputation is really important for Google.
We consider a large number of positive user reviews as evidence of positive reputation.
We also talk about positive reputation in the end of the course.
But getting positive reviews, getting positive articles and garnering positive feedback is something
important, especially for Google my business, because this service is provided completely for free
by Google and definitely Google laughs.
If you get a lot of positive reviews on Google my business and then Google is much more motivated to
give you more points to give you more like searches on the Google map and in Google search.
And your Google business profile is much more powerful as well as the website itself.
And like, of course, if you can get any kind of recommendations from expert sources, this is really,
really great for you.
And of course, if you get any kind of Wikipedia support or Wikipedia article or sourcing, this is
great.
I am also showing in this course in Bucklings how you can get links from Wikipedia a very honest way.
What does that mean?
I'm showing when you build Wikipedia and when you are trustful partner, then you can get to many great
back links from Wikipedia.
And Wikipedia is a great source for Google that it can trust you.
So the main difference on Page SEO and of course, of Page SEO, so on Page SEO is everything that you
can directly control on your website.
It's including content creation tither using the keywords, of course, correct website address, internal
linking, description of the images, everything that is on your website that we have been talking in
the previous section.
So it's everything that's happening directly on your website.
And as you can see, you can also use our as I keywords.
What does it mean?
These are keywords that are not directly keywords in the search, but they are topic keywords.
And this is a very, very, very useful and here is a great example as SEO Tool is the keyword, you
would like to get the ranking in Google so you can also use our site.
It means connected keyword like SEO software.
So if you read the article about cooking, you can also use keywords like knives because this is something
connected to cooking.
So these are keywords that shall be in the content.
And Google will somehow predict that your content is more trustful because you are not creating just
keyword stuffing, but you are creating a real content that people would like to read and stay on.
And basically, you can also Arang for a Google, you can, of course, go for a social media, for
Twitter, Facebook and this all activity especially linked in.
We will be talking a lot about the in in the comments section or these activities of page are very good
for you.
Sharing your article, sharing your content and also allowing people to easily share your content on
social media is very, very useful.
What is also good for you is the personal email outreach to build links directly.
This is very, very useful for you.
We are also we are also having together personal outreach strategy in the next sections.
So this is something when you really outreach people in your business, Nesha, and you really outreach
them directly into the email and direct personal message.
So how you can boast of Page with back links, because building back links is still the most important,
but you need to do it the correct way.
So the quality and the correct business share it means your business share is very, very important.
So it means that you don't need thousands of crappy Bucklings.
What you need are high quality Bucklings from the websites in your Nesha.
So these Bucklings shall be very, very relevant.
We also have a complete section about Bucklings, but I think is Ciarelli going to share this strategy
and it is a great, great, great example of what you can become.
You can become a datasource and this is really good.
For example, you can use the Eyharts and you can like double check what is doing your competition,
or of course, you can use SBM Barasch or Differen SEO tools and you analyze what is doing your competition.
And this might be very, very useful because as you can see on this example, the vast majority of pages
selling cited a specific statistic.
And as you can see, when people are like citing you, they are operating becklin for you.
So if you create some great study, if you become a data source and people will then use your data,
they will use your statistics and they will link to you.
So how is it that people didn't link to the page?
Because it was a piece of high quality content they linked in order to cite a stat on the page?
That's when, like, it's very, very clear.
So if you add the more statistics to your website, people will link to you more automatically.
And it is like example about huge email marketing statistics.
So this is one of the greatest advantages you can do.
If you got the statistics, you will become a data source for people and then people.
They will be using your data and they will be using it and they will be linking to you.
So this is a great way how you can basically get the rankings, because people will like these statistics
and as they will be using them, they will have to show you as the source.
And this has a very, very positive impact of your alterative for Google and, of course, for your
back links.
And this is something great.
So please remember if you can create a great article, great study, and you can provide statistics,
this is something very, very beneficial for you.