This really important point, and I am happy to share it with you, of course, the hard thing of all,
as your untraditional as you know, is Bucklings, Bucklings.
But what we need also is to become expert in whatever we do.
We need to become the outrated and we need to gain the trust.
And as you can see, it's a super important and a Becklin core has created this magnificent strategy
for us.
And he's telling it, superimportant it this.
And basically it means that Google needs to trust us.
But also, you can imagine people, if they consider us, they want to know more information about us
and building our expertize outrate there is really important.
And as you can see, just getting brand mentions on different outrate decides it's really great.
As this lady, she was directly talking to Google Gary Io's, and you can see it is really based on
links and mentions on the outlet that they've civs.
And for example, of course, Washington Post would be great for you.
And it is a great example.
As you can see, Becklin go gold, globe and Mail so mentioned.
But as you can see, it's also about honest effort.
I got a question from my student that he doesn't know how to get the results.
He has doubts.
And this is one of the most important points you need to understand.
It's about honest effort, about diligence.
So, for example, in this case, getting these social menschen, its many, many emails and 45 minute
interview over the phone and then you get an linked mention.
So still, the Globe and Mail is a huge newspaper in Canada, so it's worth.
But as you can see, it's really takes effort and you really have to get the.
Hard work done.
You just can't like way that you grade samardzic and everything will happen.
You really need to put effort and as you can see, Google's algorithm identify signals about pages that
correlate with your trust.
For me, sorry, you simply need to get more trust and outright.
And it's also connected to Bajrang.
And as you can see, Google puts more wide on links that come from a small set of SEAD sides.
It means the most powerful sides.
So even if you get the social menschen or a link from side that has links from some very powerful sides,
it's very good for you because if you want to analyze it, the Google always receives a set of pages
and then receives a set of SEAD pages, including outgoing links to the set of pages.
So this is very good for you.
Let's imagine there is a small side that this.
I police think you are giving your link or giving your social dimension, and this side has some very,
very good peripheral links from SEDE sides, it means very powerful links.
This is very, very good for you.
And basically, this is very, very important to understand that even the links are coming not directly
to you, but to the side that is like giving you the link or giving the social dimension.
It's very useful for you.
And now what we talk about a lot, a lot I Revell's, this is so important for you.
You need to get get get get the many great reviews on Google, on Facebook, Yelp, TripAdvisor, because
Google loves very much positive reviews.
And I can tell you for Locher as CEO, this is heart beating essense.
And I can guarantee you I am showing in Google my business case study of hotto that's getting incredible
results just from Google my business.
And it's getting incredible traffic and incredible, great videos of pictures and all.
What is doing this hotel is getting great reviews on Google, on Facebook, on booking, on TripAdvisor,
on the air.
So definitely if you are running any longer as CEO, the reviews are very sane for you.
Of course, you can get the expert analysis or some award or some expert can mention you, but for lots
of business reviews are the same.
And this is something you should really go for.
Of course, there will be some overview or let's imagine that you have a restaurant in London and there
are different.
Places where people can go, but for example, if trip advice on different authorities, they'll say
to you and we'll give you in some really good position, this is very good for you.
And basically, from a traditional point of view, you just hound for a link.
But from more than as your point of view, you need also to really be sighted that mentions and get
listed.
So whatever business you are doing, getting listed, getting positive reviews, getting social mentions,
positive mentions, positive recommendations, this is always good for you.
And if you, for example, create the green logos and you are featured in some overview list as a great
graphic designer, this is very, very good for your CEO as well as for clients to decide for you.
So what Google is basically trying is trying to think ahead and to offer a solution for people that
is already lost, that is already recommended.
So the reviews are very, very important for you.
And for now, let's have a look in some more bonus SEO techniques so we will talk a lot about press
release distribution and we will have a complete section about it.
But if you create the new website or you rebuild your restaurant or you have a new menu menu or you
have a new chef or you have a new wellness in your hotel, it is great to release a press release.
It can be also about some great statistics so people can mention you.
But just press release is really useful and we will talk about it a lot.
And then why this is a great life.
Imagine that you are a chef, you are a cook, and then somebody is creating articles about cooking,
about recipes and he is asking you for some recipe or for some special advice about cooking.
So it's always good to participate in the round up costs.
So somebody is grading a big past's and he is inviting 20 experts to be in this post.
This is really great.
As you can see, this is example in the expat around app and this is always good.
So whatever you can do, if you can search for your business, Asia, for example, hotels, restaurants,
and somebody is creating articles and asking experts, you shall always reach out with a very personal
email and offer your advice is this is really great.
Also what you can do.
You can always offer people the interview.
You can always reach them and you can always great, nice email and you can always get interviewed because
this is where you build your outlet.
You'll get back links and this is really, really something great.
Because being a broadcast, most people that listen to your data click to Link or they will search for
you, but mostly they will search for you.
And this is very, very positive result for you and for a Google branded search.
So you shall always aim to give interviews and then you can always go for bigger brands.
And this is a great, great case study.
I will read it for you because you might think that big brands have no time for small business owners
like you and me or us.
But it's not really true because if you can provide legit value to a big brand, they are usually happy
to send some traffic your way.
And this is great.
For example, in the early days of becklin or begoing or directly reach out HubSpot and he offered them
to create personal info graphic and they were really happy about it.
And what you can do, you can always hire a designer, for example, on uptalk, or you can use people
per hour or whatever you prefer, and this person can create the content for you.
So this person created this infographics, as you can see.
And what did HubSpot?
Of course, HubSpot was very happy to publish the info graphic on their blog, but they also put the
logo and link.
So it was really, really incredible, huge credibility booster.
So this is also a great, great strategy, how you can arrange magnificent success.