My dear, is the law student, my very, very important student.
I am so happy for you.
I am so happy that you are such a fantastic student.
And this video, I would love to start with Google search engine optimization startup guy.
So this video is meant to be the introduction is meant to be mainly for beginners to give the overall
overview for search engine optimization, and it shall be mainly for beginners to get starting understanding.
So we will stand together and we will manage to understand the CEO basics.
We will understand what is its site structure, what is it content optimization, how we can help Google
to Kurobe, our website.
What is it?
SEO for mobile phones and how you can, like, promote your website?
First of all, I would love to tell you can download this also with the complete quality guidelines
and a small checklist from Google.
And I will be basically giving you to some very, very general information.
And I will more focus on a practical approach, because students, they often tell me that they need
also to show me how I actually do as CEO.
So I do not just read it to you.
I just also show you how you can do it yourself.
So it will be more like I give you the information that Google is recommending to you and also I show
you how to do it.
So the most important about SEO, it's like a Google is recommending a lot to be able to use these titles
and to use this method description, a type of tactile Sibos yours and search engines, what the topic
of a page is.
And basically this is what we want to do.
So what you shall do is accurately describe the page content, create unique, unique title, and to
use it, very clear the description.
So if you want to read it all, you can read it all.
This is fine.
I'm happy with it.
But right now we will be more like a practical hands on approach.
So now I will just go directly to the WordPress.
Okay.
So this is the WordPress layout, this is the Avodart layout, if you have never, ever seen it.
Don't worry, I am spending more than three hours showing you how to start a website, how to create
website, how to create a landing page, how to use different plugins, speed optimizations.
But right now, I will give just very practical advices and hence on screen recording to the beginners.
So especially these videos are meant for beginners to know how practically perceived as CEO on their
website.
So as you can see, this is the preview in the Google.
This is the title that Google is recommending us to set it up.
And this is basically the meta description.
And here you can see the automated analysis that you can use, you can do, and I will also explain
to you more.
But let's say now, before I dive into these topics, you have built a website.
So this is, for example, my starting website about digital marketing, digital marketing courses.
And basically this is the page.
And I would love to tell clear information to Google and to have it a little bit more optimized.
So it's just a template.
I am showing how to build a website in this course.
So now we will skip building the website.
We are just explaining the SEO.
So this is my Web site and I would love to tell you how can I optimize it without coding?
And as you can see on digital marketing courses, this is like the starting point for Google.
So how we can do it?
So first of all, in WordPress, we can always use the plugins.
So this plug in is what I am using and what now I believe is the best plugin you can use ours completely
for free is yours as CEO.
So what we will do if you want to add a new plugin, you just click.
Add new.
And there are thousands, thousands, maybe millions of plug ins.
It means software for your website, for your WordPress.
So I just tried most.
And then basically what I do, I just can click on it and I can install it.
So as you can see, because this is the bottom, so I have it already installed.
So you just click, install it and activated.
And then what it will happen to you is if you go to your pages so you can edit your pages in the world
press very easily and simply you have the overview of the pages.
So I just click to edit the page.
So I just click to edit the page, I have the complete installation of The Serialist in the Upside Buildings
section.
So now I am mainly showing how to do as serials, how to do SEO for your website on WordPress.
But if you feel you will love to build complete websites, install all plug ins, you will get this
into this course.
This is the introduction about the most important.
And then on your page will appear in this new post as CEO and you can see I can decide this focus,
key phrase, digital marketing.
And basically what I do is just what Google is telling me Corradi tither.
So, of course, my title is obvious.
Digital marketing courses, online learning, digital marketing, online 2020.
So this is what I did and this is what is recommended.
And the same like description masks as your social media, Facebook ads and in the end to gain digital
marketing courses.
So this is the description.
And then what this really good is, if you are using this post as CEO, is this analysis.
So my goal is the word digital marketing.
So you can see.
Oh, I have received the analysis, so I should use the key phrase in the sun painting.
So basically it couldn't somehow detect.
But if you go to the page itself, so digital marketing is here and it's also here.
So I have it in the subheading, but maybe I should put it also in this section.
And I also have digital marketing.
So this is OK, but it couldn't detect, but the rest is OK.
Outbound links.
So what does that mean?
It's a link going out.
So basically this means that I have this Inderal button.
I have this because now so people just can click and then they can go to the EU than me to my course.
I am locked in.
So I start directly as a student.
But this is OK.
This is simply outbound link link that is going directly to the new Demming.
Yes, this is important for us to use a link that is leading to really OneSource internal link.
So this is again, very easy.
I am showing the complete building of the website, so I will be not showing everything, but basically
the link that is going to my page.
So you can see this is a click to the landing page for digital marketing course.
So it was very easy to create it and then we continue to give race in introduction.
So this is what I was showing you, that I am using this digital marketing in the introduction.
And also I have here digital marketing.
And the second point, let me go on, is give her a length so it's not so short, not so long, it's
optimum density.
Key phrase was formed eight times.
So the key phrase shall not be too many times.
So I should not really stuff it into every sentence.
So I have it here.
Digital marketing and digital marketing, it shall be very natural.
So this is what you can always do.
Then, of course, key phrase in the meta description I was showing your site's digital marketing.
Key phrase in the beginning of the title, so it's tied so tight, then it's like not so long.
This is very good that DB2 is counting for you or so it's showing you how much you can do more.
So now I have have and now you can see it's calculating for us and it's showing us both mobile and desktop
results.
So this is really cool.
So you can see it immediately.
And he again seen this key phrase I am not using on any other page, so this is important that I do
not duplicate the content.
Then I describe the images.
The page is long enough, I have the key phrase in the title and the tide has correct length.
So when I go to media, just what is it?
Is a description of media.
It simply means that, for example, this picture is described digital marketing courses online course
preview side simply means that I am describing the pictures in the work press, in the media.
I will go back to the page and basically you can see I am guided to create the correct content.
And as you can see, it's very easy to edit the content to change the content.
I can also do in life so I can edit data like this.
I can do.
But this is something we will do in the section about building these websites.
But as you can see, I can simply start writing directly into it.
So as you can see, I can directly see you.
But this is not what I want to do right now.
I would love just.
I would love a chance to show to show you the spectacle as near as you could see.
So basically, this is the best practice set up by the setup method description and we can continue.
The second point is I was also showing you this is this Smeeton description that is Gorga advising to
set up and is writing a description that Baghdad also has no relation to the content on the page.
You shall hide it online.
So when you create this description, it shall be a true description on what you have on the website.
So this website, for example, is about digital marketing courses online, about learning, digital
marketing, online, social, always tried to and you shall always avoid any unclear information or
lies.
And then when we continue about this structure, this is quite clear and easy to follow.
What does it mean?
It simply means that Gorga needs very easily to understand the organization of the website and needs
to have very clear Web site addresses.
As you can see, this is what you share.
Why this mass?
Instead, you shall use the keywords.
So I am like showing how to create a landing page or organize the website in the website creation section,
but I would just show to explain it.
So as you can see, I have this page digital marketing course.
So when you click on it.
You can see that this digital marketing course is the landing page for digital marketing course, that's
quite clear.
And what you can see is this, that I am just using this digital marketing course, as you can see,
this coming year.
So how can I do it?
If we go to the edit of the page, as Sam was showing you, and we have been using the as your Yoast.
And we just scroll down to the as your section.
And I have.
Still to work probably on this optimization a little bit, so it's quite OK, not perfect, the most
important for a Google to understand the structure is this lack, as some is showing you.
So I have just written a digital marketing course, and this makes it very clear for Google to understand.
And the second is to use very clear menu.
And of course, if you have more pages, if you have more pages that you would love to show, Google
and your website is growing.
It's so very important that the navigation is very clear, as you can see here.
So you planning your navigation to be very, very clear.
So, of course, like when I have just a very, very small website, it's very easy to do it.
But the domain, you shall be very, very clear.
So how you can work with menus.
So it's very easy.
I am showing completely in the website curation, but you can see you can very easily.
Uh.
I just looked at the menu and I can very easily organize it or put it under it, and I can very easily
also remove it.
Also Corindi description for a CEO, it's very easy to do it.
To create these descriptions and I just can edit or deleted, so it's very important to have very clear
descriptions and very clear I the menu.