Hey, guys, welcome to the mobile search engine optimization Sanchez.
Basically, you have fully covered this when you follow the web design curation building with Aveda
and of course, it's well covered using the cellulose.
But still, it's great you understand this, and I think it's a complete opportunity for you to understand
better all search engine optimization strategies we are trying to cover, this new guy will show you
everything you need to know about mobile search engine optimization for us.
We will show you why mobile optimization is more important than ever.
Then we will help you get your website ready for Google's mobile first index.
So let's dive right in.
So we will have five key chapters in this strategy.
Mobile optimisation, one or one, implementing a mobile website that ranks in Google how to optimize
your site.
Then we will go for user experience signals and we will dive into some more advanced strategies and
best practices.
So chapter one, mobile optimisation call the one on one in this chapter, you will get the basics.
So if you are not sure if you are inside this mobile optimized, this chapter will help you to get on
the right track.
Then in later chapters, we will show you a bunch of advance strategies and techniques.
What is it, mobile search engine optimization, mobile search engine optimization is the practice of
optimizing your website for users on smartphones and tablets.
Mobile optimisation also includes making your side resources accessible to search in giant spiders.
Why is it so important?
In short, the number of mobile searches is exploding.
In fact, 58 percent of all searches in Google are now done from a mobile device.
And this is growing and boosting every man's.
This trend is growing so fast, according to Google.
There are twenty seven point eight billion or more queries perform on mobile than desktop.
And this is growing and growing and growing.
Needless to say, mobile is the future of search.
And that's probably why Google is overhauling the entire algorithm to focus on mobile search.
A search engine optimization now about optimizing for mobile.
Pretty much, yes, at least if you are optimizing your side for Google today, day 95 percent of all
mobile searches are done on Google.
And for Google to retain this insane level of dominance, they are going to tweak the algorithm.
So that's optimized for mobile users first.
In fact, they already have.
First, Google rolled out its mobile friendly update, which many people called mobile.
Gaétan saw it as a burden on the 21st April 2015.
And you can see this is the example of what I am giving you.
This is the responsive website.
And you can see this is what we are going.
So if you build a website with us, you will definitely reach great, great, great results.
This update penalised sites that were more mobile friendly for searches performed on smartphones.
But if your target audience doesn't surge that much from their phone, this update wasn't a big deal.
That is, until Google make every search a mobile search, how by making the entire algorithm mobile
first.
What is Google's mobile first index, Google's mobile first index ranks search results based only on
the mobile version of the page.
And yes, this, of course, you run your search in from a desktop before the day.
Google's index would use a mix of desktop and mobile resource.
So if some search from an iPhone, Google would show their mobile results.
And if someone search for something on a desktop, they would get a desktop results.
So it's great to explain on this picture.
So this is the previous search results model, but this has been changing and you need to understand
it today.
No matter what device you use.
Google shows your results from their mobile index.
As you can see on the picture, this is current results, Moda Mobile first.
We will have a lot more on making sure your site is optimized for mobile search engine optimization
in chapters three, four and five.
In Google's mobile first index, a big deal, it depends if your site is already perfectly optimized
for mobile, you should be good.
So definitely if you are building a website on Avatar with me, then you are very safe.
It means your silo's resources across all devices.
It doesn't hide content on a mobile versions of your side.
It loads quickly like a mobile users expect.
It's working in tandem links and redirects both a user experience that's optimized for and a dev, is
that your visitors use then?
You are good.
If not, you may notice a rankings drop as schoolgirl's disarmed.
That's why the rest of this guide is dedicated to helping to optimize your side for mobile.
But first one, does Google consider mobile the most people?
A mobile service means a smartphone or tablet.
However, Google puts tablets in their own class and states.
When we speak of a mobile device, we generally do not include tablets in the definition.
In other words, according to Google, mobile means smartphones.
Honestly, this shouldn't impact your mobile search engine optimization all that much.
The main idea here is to optimize your site for any device.
This includes phones, tablet or anything else that Elon Musk invents in the future.